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Customer Satisfaction Study on Network Providers

This chapter summarizes the findings, conclusions, and recommendations of the study. The study examined customer satisfaction among 154 second-year marketing management students regarding their mobile network providers. Most students used Talk N' Text due to affordability and convenient reloading outlets. The majority had subscriptions for over a year but were not fully satisfied with service quality. The recommendations are for network providers to expand product offerings, improve advertising, enhance customer communication, expand infrastructure for better signals, and make pricing more affordable.

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9 views3 pages

Customer Satisfaction Study on Network Providers

This chapter summarizes the findings, conclusions, and recommendations of the study. The study examined customer satisfaction among 154 second-year marketing management students regarding their mobile network providers. Most students used Talk N' Text due to affordability and convenient reloading outlets. The majority had subscriptions for over a year but were not fully satisfied with service quality. The recommendations are for network providers to expand product offerings, improve advertising, enhance customer communication, expand infrastructure for better signals, and make pricing more affordable.

Uploaded by

rockerchrist
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

________________________________________________________________________

University Of Caloocan City

_____________________________________________________________

Chapter 5

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the summary, conclusions, and recommendations of the study.

Summary

The study was conducted to make a statistical report of data about customer

satisfaction of second year Marketing Management students regarding on their network

provider.

Specifically, this study attempted to answer the following questions :

1. What SIM are they currently using.

2. How often are they reloading their SIM.

3. How long is their subscription to their network provider.

4. How often they encounter problems with their network provider.

5. If they’re satisfied to their network.

The study made use of descriptive method of research using a questionnaire –

checklist as the mean of instrument in gathering data needed for this research work.
________________________________________________________________________

University Of Caloocan City

_____________________________________________________________

This study involved 154 students form Bachelor of Science in Business

Administration major in Marketing Management second year students of University of

Caloocan City – Camarin Annex.

The gathered data were properly tallied, tabulated and statistically treated using

frequency count, percentage, weighted mean, rank and analysis of variance.

Conclusion

From the data gathered, the following conclusions can be drawn:

1. Second year students from BSBA – Marketing Management mostly preferred to


use

Talk N’ Text SIM card for some reasons:

 Affordability

 Convenience of reloading outlets.

 Offers more promos

2. Most of the respondents have a duration of 1 year and up of using their SIM.

3. Majority of the respondents were not fully satisfied with the services provide by their

network .
________________________________________________________________________

University Of Caloocan City

_____________________________________________________________

Recommendations

Based on the conclusions, the recommendations are hereby given.

For the network providers, exert more effort to :

1. Have new product line.

2. Give more attention to their advertisements.

3. Inform the customers.

4. Build more message centers to attain excellence in terms of signal proficiency.

5. Compress their product and have a more affordable price.

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