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University Of Caloocan City
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Chapter 1
INTRODUCTION
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University Of Caloocan City
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THE BACKGROUND OF THE STUDY
This research paper aims to know what telecommunication network gives more
satisfaction to the second year students of marketing management and to fulfill the following
objectives:
1. To know what sim card is being used by many?
2. To know the satisfaction rate of our respondents?
3. To know if they encounter problems and how often does happen?
4. To share this particular research for future reference?
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University Of Caloocan City
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STATEMENT OF THE PROBLEM
Our main purpose in this research was to know the customer satisfaction rating
of second year marketing management students.
Specifically, our research sought to answer the following problems:
1. What SIM are you using right now?
2. How often do you reload your SIM?
3. How long you are subscribe in this network?
4. Do you encounter problems with the network you are using now?
How often it happens?
5. Are you satisfied with the services that your network provides?
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University Of Caloocan City
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SIGNIFICANCE OF THE STUDY
The researchers believed that this research is important.
It can be a source of reference for future use of other people. By the use of this
reference, you will be able to know the satisfaction of the respondents provided by their
network company.
This research also aims to know the weaknesses of the networks. This can be also
beneficial to those market researchers in doing their studies.
Retailers can be also benefit on this study for they now what network as most
preferred by their customers.
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University Of Caloocan City
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DEFINITION OF TERMS