Ethics/profit/corporate responsibility
^^reasons for a business
Equity: Common Stock
Common stockholders = residual owners
Get $ last if company has financial problems
Some common stock pays dividends (but company doesn’t have to
Equity: Investors Gain
Dividends IF company pays them
Dividend = payment of some or all company profits and to shareholders
Equity: Total Return
Divdend Yield
+ Capital Gains
= Total Return
Dividends/Purchase Price +Current Purchase Price/Price at time purchased = Total Return
Equity: Selling Stock
Initial Public Offering = IPO
First time co. ever sells stock to public
Primary Market
Seasoned Equity Offering = SEO
Any other sale of stock to public after IPO
Equity: Selling Stock
IPOs and SEOs are only times $ goes to the company
After this - $ goes from buyer of stock to seller of the stock… Nothing goes to the company.
Selling Stock: Steps
Before selling any stock, the co. must meet SEC requirements, which requires file registration form
with SEC and part of this called the preliminary prospects.
Steps:
1. SEC approves application via registration form
2. Company prepares prospects and final registration
3. Expensive - generally 7% of state price
Deciding Type of Sale
Most are underwritten
IB buys all stock at agreed upon price
Takes risk of being able to sell it
Other types
Best Efforts
Auction
Auction - firm has risk to sell… sell shares @ price that all shares will sell, Google did this. Still have
intermediary
Startups need money for salaries and benefits.
Invest in needed resources:
Computers and software, office space, furniture, phone systems, travel, insurance, consultants, other
experts/networking contacts
Two Types if financing
Equity
Debt
Accounting Equation
A = L + SE
A = assets (everything business owns)
L = Liabilities (amount you owe)
SE = Shareowners Equity (internal investment)
You want to maximize assets, so increase debt or increase equity
Equity: Part ownership in company (% of a company's value or shares of a company's value)
Ie) Co's ownership divided into 100 shares, each share represents 1% ownership
Equity: External
Investor buys some ownership in company
Company never has to repay the $
Usually no obligation to pay investor anything
Equity: Internal
Owners/Investers
Take no profits (earnings) of company
Instead reinvest them in the company
Call retained earnings
Pro's: Start-Ups:
Get cash they require
Some investors bring expertise (high probability of success)
Con's:
Give up to much control to investors
Including decisions on employees/compensation/product+services sold
Cons: Taxation
Corp pays taxes as an entity
Owners pay personal taxes on any distributions to them
These distributions to owners are called dividends
Equity Types
Private
Public
Private:
Company only required to disclose info to owners
Public:
Company sells shares to the public: anyone who wants to buy and can afford to buy
Must meet SEC standards
Common stock = stock discussed on news
Usually voting rights to (elect board of directors and make they make major decisions)