0% found this document useful (0 votes)
5 views10 pages

Best Sugar-Free Spearmint Gum Review

The document reports on a feasibility study that tested 5 brands of sugar-free spearmint gum. 13 participants tasted and rated each gum on flavor strength, taste over time, and appearance. Stride (gum C) had one of the lowest prices and highest ratings. While Eclipse had the best flavor, Stride offered the best quality for the cost. The report recommends Stride as the best overall sugar-free spearmint gum.

Uploaded by

api-284879170
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
5 views10 pages

Best Sugar-Free Spearmint Gum Review

The document reports on a feasibility study that tested 5 brands of sugar-free spearmint gum. 13 participants tasted and rated each gum on flavor strength, taste over time, and appearance. Stride (gum C) had one of the lowest prices and highest ratings. While Eclipse had the best flavor, Stride offered the best quality for the cost. The report recommends Stride as the best overall sugar-free spearmint gum.

Uploaded by

api-284879170
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Choosing the Best Sugar-Free Spearmint Gum: Feasibility

Report

Prepared for
Those who love sugar-free gum
Prepared by
Kevin Rivera, Bianca Williams, Chris Morel, and Abisay Olivares, UNT
May 2015

Contents


Introduction ................................................................................ 4
Methodology ............................................................................... 5
Results ......................................................................................... 7
Recommendation ........................................................................ 8
Executive Summary ..................................................................... 9

Introduction


Consumers typically buy gum out of convenience. Gum is an item that is usually a last minute
decision because of its location next to the register. However, not many people actually know
which gum has the best flavor for the best price. This is what the following feasibility report
tests. The report can be utilized by readers that are looking for gum that is reasonably priced, has
a great initial flavor, has a great overall flavor, and lasts for a long period of time. Spearmint is
the most common flavor of gum that most people buy because many spearmint gum flavors have
a similar taste.
Five different brands of sugar free spearmint were compared by their price per piece of gum and
through a blind taste test in order to determine which brand of gum was the best overall sugar
free spearmint gum. Each gum was unwrapped and placed on a paper with the labels of A-E.
Each person chewed each piece of gum for exactly one minute and the person rated the gum on a
scale of 1-10 in the following sections: Overall Strength of Flavor, Initial Taste, Taste after One
Minute, and Appearance. From these results after testing 13 people, the overall score of the gum
was computed from the average of the scores that each tester gave each piece of gum. This score
was divided by the cost of each piece of gum to compute the modified score. From this score we
ranked each brand in order of greatness. We recommend Gum C.

Methodology
To perform this experiment you need the following materials:
2 packs of gum for the following brands in their mint flavors: Eclipse, Orbit, Stride, Five,
Extra
Jar of cashews
Testing area
Stopwatch
7 tables each with a two person capacity
13 chairs
13 pencils
13 people who are not allergic to cashews
13 testing sheets as shown below
Simple calculator
Below are steps to perform this experiment:
1.
2.
3.
4.
a)
b)
c)
d)
e)

Go to your testing area


Take all gums out of their wrappers.
Sort the gums out by brand.
Label the following on 13 sheets of paper:
Eclipse as gum a.
Orbit as gum b.
Stride as gum c.
Five as gum d.
Extra as gum e.

5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
a)

Use one gum from each type on each sheet of paper.


Set two chairs for every table.
Put one testing sheet for every chair.
Put one pencil for every chair.
Welcome the 13 people to their tables.
Ask the people to sit down.
Count off (3..2..1..go) so that when you say go the people initiate chewing of gum a.
Time the people using the stopwatch to chew the gum for one minute.
Tell the people at the end of the minute to stop chewing.
Tell the people to spit the gum out.
Tell the people to use their pencils
Tell the people to each chew 2-3 cashews from the jar of cashews.
Repeat steps 11-16 for gums b-e.
Thank the people for their cooperation.
Dismiss the people from the testing area.
Take the sum of each flavor of gum by doing the following:
Separate each of the 13 testing sheets.

b) Add all numbers together for gum a.


c) Repeat sub-step b with gums b-e.
21. Use the calculator divide the total for each type of gum by 13 to receive the mean. This will
be known as the quality point average.
22. Use the calculator to divide each type of gum in the following way: Package, which is one,
divided by the number of pieces of gum that came with the package. This number will be
known as cost per piece.

Use the calculator to divide the quality point average by the cost
per piece for each type of gum. This number tells you the quality
points that you get for its cost. This means that the higher the
number is, the more quality

Results


After we finished testing, we averaged the scores of each brand of gum and compared them to
one another. For our results, the average score represents the quality of the gum, the price
represents the price per piece, and the modified score shows which gum is best taking both the
quality and price into consideration. Based on the average scores, the highest quality gum is
Eclipse with an average score of 28 out of a possible 40. The cheapest gum was extra at 6.4 per
piece, and the most expensive was ellipse at 8.5 per piece. We saw that the most expensive
gum, also Eclipse, was favored. From personal experiences, we thought five would be the overall
favorite amongst our testers. However, we did see a strong correlation between the price of the
gum and the amount of quality points that each gum was awarded.

Brand of Gum

Average Score

Price per piece

Modified Score

Eclipse

28.00

8.5

329.40

Orbit

24.54

6.8

360.88

Stride

22.08

6.8

448.43

Five

23.15

8.5

272.35

Extra

26.85

6.4

419.50

Figure
1


With this experiment, we learned that you usually pay the most for the highest quality gum.
Although this experiment proves that when quality and price is taken into consideration, a
median can be met that satisfies all parties.

Recommendation

There were a total of five different gum brands that were tested. The winner of the five, was the
brand Stride also known as gum C. Stride offered one of the lowest prices and was one of the
best rated brands out of the five gums after the trials. When tested against other sugar free
spearmint gums, Stride appeared to have the most overall strength of flavor over a period of
time. It was the best quality gum, so we recommend gum C, known as Stride.

Executive Summary


We have investigated the feasibility of five different gum brands, the overall strength of the
flavor, the initial flavor, the flavor after a minute, and the appearance of the gum. We tested a
total of 13 individuals and had them taste and chew five different types of gum brands for about
a minute. They gave their opinions on each type and rated them on a ten-point scale: one being
the worst and ten being the best.

The five different brands were: Eclipse, Orbit, Stride, Five, and Extra.
They were labeled gum A-E, and were given to the individuals without the wrappers so they
would not be aware with what type of brand it was.

We recommend the gum brand Extra, as it is the cheapest and the lowest cost of the five.

Index
Eclipse, 5, 7, 9
Extra, 5, 7, 9
Five, 4, 5, 7, 9

gum, 4, 5, 6, 7, 8, 9
Orbit, 5, 7, 9
Stride, 5, 7, 8, 9

10

Common questions

Powered by AI

The overall quality score for each brand of gum was computed by having 13 participants rate each gum on a scale from 1 to 10 in several categories: Overall Strength of Flavor, Initial Taste, Taste after One Minute, and Appearance. The scores were then averaged across all participants to receive the quality point average. This average score was divided by the cost per piece of gum to calculate the modified score used for ranking the gum brands .

The testing procedure ensured fairness and objectivity by using a blind test method where each gum brand was unlabeled and instead assigned a letter, preventing any brand bias. Participants were instructed to chew each piece for one minute before rating them to ensure consistent assessment conditions. Additionally, cashews were used to cleanse palates between tests, further promoting unbiased evaluations .

The modified score was calculated by dividing each brand's quality point average by its cost per piece, which allowed the study to assess the value and quality consumers get for their money. This score was significant in ranking the gum brands as it incorporated both taste quality and economic factors, leading to recommendations based on overall consumer value rather than taste alone .

The study's findings indicate that there is a correlation between the cost of the gum and its quality, suggesting that the most expensive gum, Eclipse, received the highest quality points. However, the study also demonstrated that when balancing quality and price, a median can be met that satisfies most parties .

Extra gum might be recommended on financial grounds because it is the cheapest at 6.4¢ per piece. Although it did not secure the highest individual quality score, it provided good quality for its price, making it a cost-effective option for consumers seeking balance between cost and quality .

Stride gum was recommended as the best choice due to offering one of the lowest prices and being among the best-rated brands in terms of the overall quality of flavor. It scored well on strength of flavor over time, which made it the highest quality gum when both taste and price were considered .

The study mitigated potential biases by using a double-blind format, where the testers were unaware of the brands being tested. All gum types were labeled A-E, ensuring evaluations were based solely on sensory feedback without preconceived notions about the brands. This process minimized brand bias and facilitated unbiased comparisons of taste and quality .

An unexpected finding was that contrary to personal expectations that "Five" gum would be the overall favorite, it did not score the highest in consumer preferences during the blind tests. Instead, brands like Eclipse scored higher in terms of overall quality despite Five being predicted as a potential top contender .

Future iterations could improve by increasing the number of participants to enhance statistical validity, including a more diverse demographic to better generalize findings, and testing over longer periods for a more thorough evaluation of gum longevity. Additionally, incorporating sensory feedback technology could reduce subjectivity in rating .

Cashews were used by participants during the test as a palate cleanser between tasting sessions of different gum brands. This helped to reset their taste buds, preventing the flavors of one gum from influencing the perception of the subsequent gums, thereby enhancing the reliability and objectivity of the results .

You might also like