Process Innovation
Implementation of a new framework
- One measures the performance of the website through various
defined metrics.
-The second uses an A/B framework, allows multiple versions of the
site to be live simultaneously
- Both component work in tandem
- Company conduct live experiments by siphoning off a small portion
of the traffic and studying the results
Scales PHP to manage a highly scalable environment.
Uses Open Source Technology
Run on LinuxHA instead of expensive hardware LBs
moved from Apache to nginx for better performance
Results - 10x improvement in performance
eKart: MasS360
CHALLENGE
Remotely manage a fleet of mobile devices with a critical in-house app for
more than 3000 delivery executives across India.
SOLUTION
MaaS360 enables Flipkart to support 850+ mobile devices, manage
remote updates to the app, lock the device in kiosk mode, track mobile
data usage to keep data costs in check and ensure corporate policies are
enforced.
RESULTS
Delivery executives in the field receive remote updates of Flipkarts inhouse logistics program application.
Mobile devices are more secure due to tracking and alert functionality
Administrative burdens are greatly reduced
IT is able to remotely monitor and manage devices and apps via a central
solution.
Flipkart can use geo-fencing to see if a delivery executive deviates from
the designated route
Flipkart Supply Chain Model
The role of logistics in the successful functioning of an ecommerce venture is indispensable. All
these innovative services will be ineffective if the products do
not reach the customers on time.
Here are some Best Practices of the Supply Chain of Flipkart:
Building the Suppliers base
Building Infrastructure for
Operations
The Process of Supply Chain
Buying the products
like online from the
[Link] site by
making payments
Items purchased they
are packed and shipped
accordingly
Indian post or own
internal logistics arm is
used for delivering
Payments options like credit/debit card, cash-on-delivery, net
banking, cheque/DD and money order
Enter the phone number and address where the items need to
be delivered
For example mobile phones and books are packed differently
as per requirement
all items have
transit insurance against theft and damages that may be
caused while they are in transit
Inter-city, trans-zone deliveries are made using air cargo
Satellite cities and others in close proximity, products are
transported overnight by train or truck
Local parts of the cities where the warehouses of the company
exist products are delivered using two-wheelers, bicycles, or
on foot
Use of Information system
Use sales to predict the inventory levels
Stocks are replenished every 24-48 hours
Details of all the transactions are stored in the back end that need to be carried out
Understanding with their associates for order tracking, reconciliation and MIS reports.
The customer is also updated about the status of his shipment via message, email or through the
website
Takes care of the after-sales needs of its customers with regard to delivery of an item or addressing
grievances
For electronic products they facilitate interaction between the customer and manufacturer/service
centre as and when the need arises