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Changes in Bollywood Marketing Trends

Bollywood has changed drastically over the past 100 years and especially in the last decade. The objective is to study how marketing movies has become essential to success, with the first 3 days of a film's release now determining if it will be a hit, flop, or blockbuster. The changes will be analyzed in areas like new promotion methods, types of marketing media used, and merchandising, along with challenges faced by the industry.

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Vaibhav Mehta
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9 views1 page

Changes in Bollywood Marketing Trends

Bollywood has changed drastically over the past 100 years and especially in the last decade. The objective is to study how marketing movies has become essential to success, with the first 3 days of a film's release now determining if it will be a hit, flop, or blockbuster. The changes will be analyzed in areas like new promotion methods, types of marketing media used, and merchandising, along with challenges faced by the industry.

Uploaded by

Vaibhav Mehta
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Objective:Now-a-days marketing a product has become very important, no matter how good or bad a

movie is, reaching it to the audience and making it known in the market is very important.
Bollywood has completed 100 years of cinema in the year 2013. In these 100 years there has
been a drastic change in the film industry.
Our main objective is to study the changes that have taken place in bollywood in the past decade
and how this has an impact on the customers. There has been a transition in bollywood from the
silver jubilee crowd to the crorepati club.
These days, the business of any movie depends on the 1st 3 days of its release. This is enough to
certify whether a movie is a hit, flop or blockbuster. So marketing a movie or creating a buzz has
become very important for a successful film.
To find out:

The changes in Bollywood.


Movie Traffic
New ways of promoting movies
Medias of marketing
Merchandising
Challenges faced by Bollywood

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