Scribd
Upload
6 views9 pages

Leadership and Strategy for Success

This document discusses the key elements of effective leadership, strategy, and competitive advantage. It outlines five steps for developing a strategy: 1) defining a corporate mission and major goals, 2) conducting an external analysis, 3) conducting an internal analysis, 4) performing a SWOT analysis and defining the business model, and 5) implementing the strategy. It also explains what a corporate mission statement should include: the mission, vision, values, and major goals of the company. A mission statement defines the business and customer needs being satisfied.

Uploaded by

Juris Renier Mendoza
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
6 views9 pages

Leadership and Strategy for Success

This document discusses the key elements of effective leadership, strategy, and competitive advantage. It outlines five steps for developing a strategy: 1) defining a corporate mission and major goals, 2) conducting an external analysis, 3) conducting an internal analysis, 4) performing a SWOT analysis and defining the business model, and 5) implementing the strategy. It also explains what a corporate mission statement should include: the mission, vision, values, and major goals of the company. A mission statement defines the business and customer needs being satisfied.

Uploaded by

Juris Renier Mendoza
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

LEADERSHIP,

STRATEGY, AND
COMPETITIVE
ADVANTAGE
STRATEG
Y
COMPETITIVE
ADVANTAGE
STRATEGI
C
LEADERSH
IP
WHY DO SOME COMPANIES SUCCEED WHILE
OTHERS FAIL?
EFFECTIVE
GENERAL MANAGERS
FUNCTIONAL MANAGERS
CORPORATE LEVEL
MANAGERS
BUSINESS LEVEL
MANAGERS
FUNCTIONAL LEVEL
MANAGERS
1. CORPORATE MISSION and
MAJOR CORPORATE
GOALS
2. EXTERNAL ANALYSIS
3. INTERNAL ANALYSIS
4. SWOT ANALYSIS and the
BUSINESS MODEL
5. STRATEGY
IMPLEMENTATION
THE CORPORATE
MISSION STATEMENT
Mission
Vision
Values
Major Goals
States the companys existence
Answers the question, What is our
business?
Defines business in terms of:
- Who is being satisfied?
- What is being satisfied?
- How customers needs are
being satisfied?

A statement of some desired future
state
Answers the question, What would
the company like to achieve?

Set of values and standards that
control how employees work to
achieve an organizations mission and
goals

You might also like