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Blue Ocean Strategy Expanded Edition

This document is about the international bestselling book "Blue Ocean" by W. Chan Kim and Renée Mauborgne. The book provides strategies for creating new market space and making competition irrelevant. It has sold over 3.5 million copies worldwide since its original publication.

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James Romero
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65 views4 pages

Blue Ocean Strategy Expanded Edition

This document is about the international bestselling book "Blue Ocean" by W. Chan Kim and Renée Mauborgne. The book provides strategies for creating new market space and making competition irrelevant. It has sold over 3.5 million copies worldwide since its original publication.

Uploaded by

James Romero
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

BLUE OCEAN

HARVARD BUSI NESS REVI EW PRESS


STRATEGY STRATEGY
How to Create Uncontested Market Space
and Make Competition Irrelevant
3.5 Million
Over
Copies
Sold
Expanded Edition of the
International Bestseller
W. Chan Kim Rene Mauborgne


HARVARD BUSI NESS REVI EW PRESS
Expanded Edition of the
International Bestseller
Strategy
W. Chan Kim Rene Mauborgne
Blue
Ocean
How to Create Uncontested
Market Space and Make the
Competition Irrelevant
OVER 3.5 MILLION
COPIES SOLD


HARVARD BUSI NESS REVI EW PRESS
Strategy
Blue
Ocean
3.5 Million Copies Sold
Over
W. Chan Kim Rene Mauborgne
Expanded Edition of the
International Bestseller
How to Create Uncontested Market Space
and Make the Competition Irrelevant
Blue
Ocean

Strategy
W. Chan Kim

|

Rene Mauborgne
HARVARD BUS I NE S S RE VI E W PRE S S
EXPANDED EDITION OF THE
INTERNATIONAL BESTSELLER
How to Create Uncontested
Market Space and Make the
Competition Irrelevant
O
V
E R
3
.5
M
IL
L
IO
N
CO
PI E S S O
L D

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