Scribd
Upload
24 views2 pages

Customer Preferences in Mobile Phones

This document contains a survey with questions about mobile phone usage and preferences. The survey asks respondents for personal details like name, age, occupation and income. It then asks what type of mobile the respondent currently uses, how they use it, how long they have had it and how often they replace it. The survey also questions what attributes the respondent considers before purchasing a new phone and their level of satisfaction with their current mobile. Finally, it asks about future mobile phone brand and operating system preferences.

Uploaded by

VikasMishra
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
24 views2 pages

Customer Preferences in Mobile Phones

This document contains a survey with questions about mobile phone usage and preferences. The survey asks respondents for personal details like name, age, occupation and income. It then asks what type of mobile the respondent currently uses, how they use it, how long they have had it and how often they replace it. The survey also questions what attributes the respondent considers before purchasing a new phone and their level of satisfaction with their current mobile. Finally, it asks about future mobile phone brand and operating system preferences.

Uploaded by

VikasMishra
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A survey conducted through questionnaire for the purpose of research

CUSTOMER PREFRENCES IN MOBILES



PERSONAL DESCRIPTION
Respondents Name : ________________________
Qualification : ________________________
Gender : ______________
Age. a) 20-25 b) 25-30) c) 30-35 d) 35-40 e) above 50 yrs
Occupation : _______________________
Annual Income : _______________________
Do you own a mobile?
o Yes
o No
Which mobile you are using currently?
o Nokia
o Samsung
o Sony
o Apple
o Micromax
o Any Other (Please Specify) ..
What type of mobile phone you are using?
o Color phone with camera
o Dual Sim
o Touch screen
o Smartphone
What do you use your mobile for?
o Voice calls
o Data (as modem)
o Answering machine
o SMS
o WAP
o Address book
o Photography
o Calendar
o Other ..
How long have you been using your current mobile?
o Less than 1 year
o 1-2 years
o 2-3 years
o More than three years
How frequently you change your mobile?
o Within 6 month
o Within 1 year
o Between 1-3 year
o After 3 years
Which of the following attributes you check before buying a branded phone?
o Good brand image
o Better after sales service
o Brand market value
o Various functionality
o Resale value
o Free accessories and gift size
o Discount
Please indicate the extent to which you are satisfied or dissatisfied with your current
mobile
o Highly satisfied
o Satisfied
o Neither satisfied nor dissatisfied
o Dissatisfied
o Highly dissatisfied
Which mobile you will buy in future?
o Nokia
o Samsung
o Sony
o Apple
o Micromax
o Any Other (Please Specify) ..

Please rank following operating systems according to your preference
o Android
o iOS
o Windows

Date
Place Signature

You might also like