FINANCIAL PLAN
THE PROCESS
BUSINESS
CONFLICT BETWEEN:
1. GROWTH IN REVENUE
2. CASH FLOW
GROWING A BUSINESS
IN ORDER OF PRIORITY
1. REVENUE GROWTH
2. CASH FLOW BREAKEVEN
3. PROFITABILITY
RULES OF FINANCIAL MODEL
1. SELF-EXPLANATORY
2. DERIVED FROM BUSINESS MODEL
3. FOCUS ON UNIT ECONOMICS NOT GAAP
4. GOOD ACCOUNTING
5. DEMONSTRATE INDUSTRY KNOWLEDGE
6. BETTER THAN A BUSINESS PLAN
PLAN FORMAT
• Financial Summary
• Sources And Uses
• Assumptions Page (Shows Drivers)
• Income Statement
• Balance Sheet
• Cash Flow
PLAN FORMAT (OPTIONAL)
• Revenue/Opex Detail
• Capex Detail
• Headcount
• Unit Economics
FINANCIAL SUMMARY
YEAR
1 2 3 4 5
Sales People 3 10 20 40 80
Revenue/Sales Person Annualized 1,500,000 1,200,000 800,000 800,000 800,000
Sales Person EBITDA Contribution 450,000 330,000 170,000 170,000 170,000
Revenue 1,200,000 7,200,000 12,000,000 24,000,000 40,000,000
Gross Margin $ 480,000 3,024,000 5,280,000 11,040,000 19,200,000
Gross Margin % 40% 42% 44% 46% 48%
Operating Expense 900,000 2,700,000 4,200,000 7,500,000 11,000,000
EBITDA (420,000) 324,000 1,080,000 3,540,000 8,200,000
EBITDA % -35% 5% 9% 15% 21%
New Investment 1,500,000 3,000,000 2,000,000 - -
SOURCES AND USES
ASSUMPTIONS
Assumptions Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07
Revenue
Total Locations Available 37 37 37 37 37 37
% Locations Awarded 15% 15% 15% 15% 15% 15%
Locations Awarded 6 6 6 6 6 6
Locations Operating 1 1 1 1 1 2
Visitors Per Location per Month 50,000 50,000 50,000 50,000 50,000 100,000
Customers % 0.07 0.07 0.07 0.07 0.07 0.07
Customers 3,500 3,500 3,500 3,500 3,500 7,000
Coordinators per Location 30 30 30 30 30 60
App. Proc./Coordinator 80 80 80 80 80 80
Applications Processed 2,400 2,400 2,400 2,400 2,400 4,800
% Approved 85% 85% 85% 85% 85% 85%
Applications Approved 2,040 2,040 2,040 2,040 2,040 4,080
Fee Per Application $ 45 45 45 45 45 45
Application Revenue $ 91,800 91,800 91,800 91,800 91,800 183,600