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Effective Goodwill Message Strategies

This chapter discusses writing goodwill messages. [1] Goodwill messages are important for maintaining and enhancing relationships with customers, colleagues, and business partners. [2] To be effective, goodwill messages should be sincere, honest, avoid exaggeration, and back up any compliments. [3] The document provides examples of goodwill messages for various occasions like congratulations, appreciation, and condolences.

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86 views9 pages

Effective Goodwill Message Strategies

This chapter discusses writing goodwill messages. [1] Goodwill messages are important for maintaining and enhancing relationships with customers, colleagues, and business partners. [2] To be effective, goodwill messages should be sincere, honest, avoid exaggeration, and back up any compliments. [3] The document provides examples of goodwill messages for various occasions like congratulations, appreciation, and condolences.

Uploaded by

kocogituyetdoi_29115961
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Chapter 7:

Writing routine and positive


messages

Learning objective 7
Goodwill messages

Luu Thi Hue


B1
The importance of goodwill messages

How to make goodwill messages


effective
Types of goodwill messages
 Business message: maintain and enhance
relationships with customers, colleagues, and
other businesspeople

 Goodwill: is the positive feeling that


encourages people to maintain a business
relationship

Goodwill message
How to make goodwill messages
effective:
 Be sincere
 Be honest

 Avoid exaggerating

 Back up any compliments


Words cannot express my appreciation for
the great job you did. Thanks. No one
could have done it better. You’re terrific!
You’re made the whole firm sit up and
take notice, and we are ecstatic to have
you working here.

Thanks
Thanksagain
againfor
fortaking
takingcharge
chargeofofthe
themeeting
meetingin in
my
myabsence.
[Link]
didananexcellent
excellentjob job. .With
Withjust
just
an
anhour’s
hour’snotice,
notice,you
youmanaged
managedtotopull
pullthe
the legal
legal
and
and public relations departments together sothat
public relations departments together so that
we
wecould
couldpresent
presentaaunited
unitedfront
frontininthe
the
negotiations.
[Link]
Yourdedication
dedicationand
andcommunication
communication
abilities
abilitieshave
havebeen
beennoted aretruly
notedare trulyappreciated
appreciated
Sending messages of
Congratulations

Types

Sending messages of Offering Condolences


Appreciations
 Weddings, births, graduations, or other
success…

Congratulation, Ms A!
Our Yamaha Motor Vietnam gives
you a very special gift. A new
student, you will get a discount of
VND 1,000,000 for any types of
motor you buy at our company!
 Aneffective message of appreciation
documents a person’s contribution

 Yourpraise makes people feel good


and encourages further excellence
Keep reminiscences
brief

Write in your Be tactful


own words

Write about special


Write about special
qualities of the
qualities of the
deceased
bereaved person
Take special care

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