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Indian Medical Tourism Strategies

This study aims to understand and review marketing strategies used by Indian hospitals to attract medical tourists. It also aims to predict growth opportunities and challenges in the Indian medical tourism market. Data was collected from secondary sources like research articles, books, journals, and websites. Studies show a gradual but promising increase in India's medical tourism market as private hospitals attract patients from Western countries with specialized doctors and lower costs. India is well positioned to capitalize on opportunities in the growing global medical tourism industry.

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Leena Aaron
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5 views1 page

Indian Medical Tourism Strategies

This study aims to understand and review marketing strategies used by Indian hospitals to attract medical tourists. It also aims to predict growth opportunities and challenges in the Indian medical tourism market. Data was collected from secondary sources like research articles, books, journals, and websites. Studies show a gradual but promising increase in India's medical tourism market as private hospitals attract patients from Western countries with specialized doctors and lower costs. India is well positioned to capitalize on opportunities in the growing global medical tourism industry.

Uploaded by

Leena Aaron
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

ABSTRACT This study is an attempt to understand and review the path breaking marketing strategies implemented by Indian hospitals

to tap the medical tourism market. It also attempts to predict the potential growth opportunities and challenges faced by the Indian medical tourism market. Data has been collected through secondary sources which include research articles, books, magazines, journals, e-journals and websites. Observations from the secondary sources research !t the beginning of the "# st century many may not have perceived medical tourism to become a reality. $owever, the fact of the matter is that today, medical treatments in private hospitals are attracting patients from many western countries. %tudies have shown a gradual yet promising increase in medical tourism market in India. Indian hospitals have recognized a global need arising from the deteriorating financial condition of health services of many western countries and the underlying need of uninsured patients to be treated. The idea that began as a simple health care service grew to become a vast network in offering variety of health care services at a &uicker pace and lesser cost in India. This is the primary reason for the emergence of medical tourism in India as a global business opportunity. 'ith specialized team of doctors and low cost services, India is emerging as a home for many foreign nationals seeking medical advice and treatment. !fter analyzing all the facts it can be concluded that India is in an advantageous position to tap the global opportunities in the medical tourism. Detailed analysis will be elaborated in the main paper.

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