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Customer Satisfaction Study: Nokia Mobiles

This document appears to be a survey about customer satisfaction with Nokia mobile phones in Coimbatore City. It contains 23 questions regarding respondents' demographic information, how they learned about and use Nokia mobile phones, any issues experienced, preferences regarding models, satisfaction with price and features, and ratings of performance and satisfaction levels. Key areas covered include ownership duration, purchase method, daily usage, reasons for choosing the product, perceived market position, price fluctuations, and satisfaction with various factors like service, brand image, resale value and more.

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gokilnath
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9 views4 pages

Customer Satisfaction Study: Nokia Mobiles

This document appears to be a survey about customer satisfaction with Nokia mobile phones in Coimbatore City. It contains 23 questions regarding respondents' demographic information, how they learned about and use Nokia mobile phones, any issues experienced, preferences regarding models, satisfaction with price and features, and ratings of performance and satisfaction levels. Key areas covered include ownership duration, purchase method, daily usage, reasons for choosing the product, perceived market position, price fluctuations, and satisfaction with various factors like service, brand image, resale value and more.

Uploaded by

gokilnath
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd

A STUDY ON CUSTOMER SATISFACTION ON NOKIA MOBILES WITH SPECIAL REFERENCE TO COIMBATORE CITY

1. Respondent Name 2. Age : : a) Upto 25 b) 26 to 35 c) 36 to 45 d) Above 45 3. Gender : a) Male b) emale 4. !d"cat#onal $"al#%#cat#on : a) Uned"cated b) Upto &&'( c) )egree d) *ro%ess#onal 5. Mart#al &tat"s : a) Marr#ed b) Unmarr#ed 6. Mont+l, -ncome : a) .elo/ Rs.5000 b) Rs.5001 1 Rs.10000 c) Rs.10001 1 Rs.15000 d) Above Rs.15000 2. 3cc"pat#on : a) ."s#ness b) !mplo,ee c) &t"dent d) 3t+ers 4&pec#%,)

5. 6o/ d#d ,o" come to 7no/ abo"t t+e N38-A mob#le9 a) r#ends c) Relat#ves b) Advert#sement d) -% 3t+ers 4&pec#%,)

:. 6o/ long +ave ,o" been "s#ng t+e N38-A mob#le9 a) .elo/ 1 ,ear c) Above 2 ,ears 10. or /+at p"rpose ,o" are "s#ng t+#s prod"ct9 a) *ersonal 11. ;+at mot#vated ,o" to b", t+e prod"ct9 a) )es#gn c) *r#ce b) $"al#t, d) 3t+ers 4&pec#%,) b) 3%%#c#al b) 1 to 2 ,ears

12. 6o/ do ,o" %eel abo"t t+e pr#ce o% t+e prod"ct9 a) <er, 6#g+ c) Med#"m 13. ;+o #s t+e ma#n compet#tor9 a) &on, !r#csson c) &ams"ng b) Motorola d) 'G b) 6#g+ d) 'o/

14. 6ave ,o" %aced an, problem /+#le "s#ng N38-A mob#les9 a) =es a) -% ,es> /+at #s t+e problem9 a) 'o/ $"al#t, #n .atter, c) &o%t/are *roblem b) No ade?"ate clear#ng #n vo#ce d) -% 3t+ers 4&pec#%,) b) No

15. ;+#c+ model do ,o" pre%er9 a) (amera@Mp3 c) 3rd#nar, 16. )#d ,o" sat#s%#ed t+e advert#sement a) =es 12. Mode o% p"rc+ase a) Read, (as+ c) A+ro"g+ .an7 15. Average da#l, "sage a) 1B3 +o"rs c) 5B2 +o"rs 1:. &pec#%, t+e reason c+oos#ng t+e prod"ct a) $"al#t, c) <ar#et, o% model 20. =o"r 3p#n#on abo"t t+e mar7et pos#t#on. a) !Ccellent c) &at#s%#ed 21. )#d ,o" %#nd an, pr#ce %l"ct"at#on9 a) =es b) No b) Good d) .ad b) &erv#ce d) *op"lar#t, b) 3B5 +o"rs d) above 2 +o"rs b) A+ro"g+ %#nanc#al -nst#t"t#on d) A+ro"g+ !mplo,ee b) No b) (olor d) .l"etoot+> -R

22. G#ve ,o"r level o% sat#s%act#on abo"t t+e %ollo/#ng %actors: 'evel o% &at#s%act#on &. No 1 2 3 4 5 6 2 5 : 10 11 12 &erv#ce .rand -mage Ne/ Model Resale <al"e <o#ce (learance Ava#lab#l#t, Usage Net/or7 (overage $"al#t, *r#ce )ealer &erv#ce .atter, $"al#t, actor 6#g+l, &at#s%#ed &at#s%#ed Ne"tral )#ssat#s%#ed 6#g+l, )#ssat#s%#ed

23. *lease eCpress ,o"r op#n#on %or t+e #mportant o% t+e N38-A *er%ormance 1. 2. 3.

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