lMAC1 Cl SCClAL MLulA Cn AA8LL ML8CPAnulSlnC Anu 8L1AlL
CuLS1lCnnAl8L
!" $%% &'( )*+,-./&),* 0)%% 1( 2(3& 4,*+)5(*&)/%"
6" 7%(/8( 4',,8( &'( /33-,3-)/&( ,3&),*"
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!" >'/& )8 ?,@- 7-,+)%(A
6" B, ?,@ (/-*A
C" D,0 ,+&(* 5, ?,@ 8',3 +,- $33/-(%8A
E" >'/& .,5( ,+ 7/?.(*& 5, ?,@ 3-(+(-A
F" >'(-( 5, ?,@ 3-(+(- G',33)*<A
H" >'(* 5, ?,@ <, &, 8',3 +,- $33/-(%8I ?,@- 7@-4'/8( J(./)*8A
SLudenL
Lmployee
8uslnessman
Pousewlfe
?es
no
Cnce or More ln a MonLh
Cnce ln 2 MonLhs
Cnly on Speclal Cccaslons
Cnly when necessary
CredlL Card
ueblL Card
Cash
ueparLmenL SLores
8eLall Shops
8randed Showrooms
Cnllne Shopplng
LxacLly whaL you need
More Lhan whaL you planned
Much more Lhan whaL you laned
uepends on Lhe roducL Avallable
K" D,0 ,+&(* 5, ?,@ 1@? 1-/*5(5 3-,5@4&8 )* 4/8( ,+ $33/-(%8A
L" D,0 ,+&(* 5, ?,@ (*&(- /* /33/-(% -(&/)%M5(3/-&.(*& 8&,-( ,* &'( 1/8)8 ,+ )&8
0)*5,0 5)83%/? /*5 /.1)/*4(A
N" >'/& /&&-/4&8 ?,@ &,0/-58 / B(3/-&.(*& G&,-(A
!O" B, ?,@ 3-(+(- ,*%)*( 8',33)*<A
!!" >'/& /&&-/4&8 ?,@ &,0/-58 ,*%)*( G',33)*<A
!6" >'(-( 5, ?,@ *,&)4( $33/-(% $5P(-&)8(.(*&A
MosLly
SomeLlmes
8arely
never
very lrequenLly
lrequenLly
8arely
never
roducL 8ange and varleLy across all age groups
MulLlple 8rands under one roof
LoyalLy rograms
Amblance
Convenlence ln Shopplng
8ebaLe and Cash backs
MosLly
SomeLlmes
8arely
never
ln-Pome Shopplng
ulfferenL roducL Llne
roducL 8ange and varleLy
Coupons or 8ulk urchase ulscounLs
Agree
SomewhaL Agree
lndlfferenL
SomewhaL ulsagree
ulsagree
lnLerneL (Soclal Medla)
!C" B,(8 $5P(-&)8(.(*& ,* G,4)/% Q(5)/ )*+%@(*4( ?,@- $33/-(% G(%(4&),*A
!E" J/&( &'( +,%%,0)*< +-,. ! &, F )* 4/8( ,+ R*%)*( $5P(-&)8(.(*&8
1 2 3 4 3
LxcellenL Cood Average oor
very
oor
lnformaLlon/ConLenL
Lye CaLchy
LnLerLalnmenL ConLenL
lrrlLaLlon ConLenL
AdverLlsemenL on rlnL Medla
AdverLlsemenL on Wlreless Medla
1elevlslon, 8adlo LLc.
AdverLlsemenL on Soclal Medla
!F" R*%)*( G',33)*< )8:
LxcellenL Cood Average oor very oor
PecLlc
varleLy
1rendy
8easonable
S'/*2 T,@UUU
Agree
SomewhaL Agree
lndlfferenL
SomewhaL ulsagree
ulsagree