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Impact of Advertising Spend on Sales

This document summarizes the results of a regression analysis examining the relationship between advertising spending (Belanja Iklan Perusahaan) and company sales (Penjualan Perusahaan). It finds that advertising spending strongly predicts sales, explaining over 80% of the variation in sales. For every 1 unit increase in advertising spending, sales increase by 1.181 units on average.

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Ilham Ahmad
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9 views1 page

Impact of Advertising Spend on Sales

This document summarizes the results of a regression analysis examining the relationship between advertising spending (Belanja Iklan Perusahaan) and company sales (Penjualan Perusahaan). It finds that advertising spending strongly predicts sales, explaining over 80% of the variation in sales. For every 1 unit increase in advertising spending, sales increase by 1.181 units on average.

Uploaded by

Ilham Ahmad
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Variables Entered/Removed Variables Model 1 Entered Belanja Iklan Perusahaan

Variables Removed Method . Enter

a. All requested variables entered. b. Dependent Variable: Penjualan Perusahaan

Model Summary Adjusted R Model 1 R .920


a

Std. Error of the Estimate

R Square .846

Square .827

2.568

a. Predictors: (Constant), Belanja Iklan Perusahaan

ANOVA Model 1 Regression Residual Total Sum of Squares 290.856 52.744 343.600 df

Mean Square 1 8 9 290.856 6.593

F 44.116

Sig. .000
a

a. Predictors: (Constant), Belanja Iklan Perusahaan b. Dependent Variable: Penjualan Perusahaan

Coefficients

Standardized Unstandardized Coefficients Model 1 (Constant) Belanja Iklan Perusahaan a. Dependent Variable: Penjualan Perusahaan B 32.007 1.181 Std. Error 2.857 .178 .920 Coefficients Beta t 11.203 6.642 Sig. .000 .000

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