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Example of Descriptive Survey Design

This chapter outlines the research methodology used in the study. It adopted a descriptive survey design to gather and summarize customer views and experiences through a standardized questionnaire. The questionnaire was used to collect data from a sample of the target population on their experiences in order to analyze and interpret the information.

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11K views1 page

Example of Descriptive Survey Design

This chapter outlines the research methodology used in the study. It adopted a descriptive survey design to gather and summarize customer views and experiences through a standardized questionnaire. The questionnaire was used to collect data from a sample of the target population on their experiences in order to analyze and interpret the information.

Uploaded by

teetosz
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
  • Research Methodology

CHAPTER 3 3.0 RESEARCH METHODOLOGY 3.1ntroduction This chapter concerns the methodology that will be used in the study.

It includes the research design, the target population, sample size and sampling design, data source and collection procedures and data analysis techniques that will be utilized. 3.2 Research Design The study adopted a descriptive survey. Descriptive survey designs are used in

preliminary and exploratory studies (Luck & Rubin 1992) to allow researchers to gather summarize, present and interpret information appropriately. A survey in form of

standardized questions in a questionnaire was established to collect customer views and experiences.

CHAPTER 3 3.0 RESEARCH METHODOLOGY 3.1ntroduction This chapter concerns the methodology that will be used in the study. It

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