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Strategic Planning Assignment Guide

This document outlines the requirements for a strategic planning assignment for London School of Business & Finance. It provides details on the assignment such as word count, weighting, submission dates, and assessor. Students are expected to analyze a company from the FTSE 100 using models and diagrams, considering its strategic history, value chain analysis, and strategic options. The assignment aims to develop skills in strategic decision making and understanding key issues for marketing managers.

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5 views2 pages

Strategic Planning Assignment Guide

This document outlines the requirements for a strategic planning assignment for London School of Business & Finance. It provides details on the assignment such as word count, weighting, submission dates, and assessor. Students are expected to analyze a company from the FTSE 100 using models and diagrams, considering its strategic history, value chain analysis, and strategic options. The assignment aims to develop skills in strategic decision making and understanding key issues for marketing managers.

Uploaded by

marthatho75
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

London School of Business & Finance (LSBF)

Module Assignment Title Assignment Type Word Limit Weighting Student Cohort Issue Date Submission Date Feedback Date Issued by (Assessor) Internal Verifier Plagiarism

Strategic Planning Strategic Planning Individual Assignment Individual Assignment 3500 +/- 10% 50% 9th July 20th August

When submitting work for assessment, students should be aware of the LSBF guidance and regulations in concerning plagiarism. All submissions should be your own, original work. You must submit an electronic copy of your work. Your submission will be electronically checked.

Harvard Referencing

The Harvard Referencing System must be used. The Wikipedia website must not be referenced in your work.
- To develop the skills to analyse strategic problems and reach strategic decisions in the contemporary and international business context - To develop an understanding of the most important strategic issues confronting the marketing manager in the 21st century - To acquire the capability of organising and participating in the strategic planning and control process within an organisation

Learning Outcomes

Grading Criteria

You should answer the following question. Taking any company from the FTSE 100 ([Link] You should research the company and then answer the following questions: 1) Consider the strategic history of the company over the past 20 years. How has the organisation developed and coped with change? How has leadership affected the strategic approach? (40% of the marks) 2) Perform a value chain analysis of the organisation, noting its source of competitive advantage and core competences. (30% of the marks)

3) Noting the resources of the organisation and its market opportunities, suggest the strategic options available to the company. (30% of the marks). In all cases, you should illustrate your answer with suitable models, diagrams and examples. Your answer should be well researched with a good range of appropriate sources.

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