Value Added Services With mobile penetration rates in most developed telecom markets crossing 100%, mobile operators

have shifted their focus from voice to data services. Emerging markets such as China and India that have significant telecom penetration levels are also witnessing a noticeable shift towards data applications. The Mobile VAS segment is expected to grow significantly, owing to the increasing adoption of 3G & 4G services in many countries. In many markets, the Mobile Device has evolved into a primary internet and services access platform through which a slew of essential services related to Commerce, Health, Education, Infotainment, Social Networking and Location Based Services are being consumed by maturing consumers. The rapid growth of over-the-top (OTT) mobile services is also starting to offer the consumer a variety of service consumption options in addition to traditional telecom channels. This has mandated that telecom operators across the globe rethink their VAS strategy to defend, and grow their consumer wallet-share. CanvasM is uniquely positioned to provide technology, solution and services across following area to support our customers, with its deep understanding of complex VAS Ecosytem. 1. Consumer Services across Utility segment, enabling uplift of lifestyle of consumers using mobile such as bouquet of its SARAL services supporting Blue color jobs, Health, education etc. That gives a unique opportunity to opcos to uplift their revenue and create significant differentiations in the respective market space. a. SARAL ROZGAR (Easy Jobs) Voice base market place connect blue color job seekers with Job providers, in the language of their choice and helps them to create resume using voice medium. b. SARAL DHAN ( Easy Money) Low cost branchless banking /ATM solution c. SARAL SIKSHA (Easy Education) Education on Mobile d. SARAL SURAKSHA (Easy Safety) Fight back women safety location enabled application e. SARAL SALAH (Easy Consulting) Mobile consulting service f. SARAL SWASTHYA (Easy Health) Mobile Health Service g. SARAL SMADHAN (Easy Solutions) Mobile solution to Spiritual issues 2. Application & digital Store front with multilingual, multicurrency support along with responsive UI (User Interface design) 3. Digital Payments & Commerce Services: a. Mobo Money: CanvasMs Mobile Wallet solution & services supports a variety of Use-Cases for remote as well as proximity payments and can be linked with Bank Accounts/Credit Cards/Prepaid Accounts, supports NFC, Mobile application, SMS, USSD & IVR access b. Close loop, semi close Prepaid cards solution along with Loyalty & coupons Solution: Closed loop prepaid money/loyalty solutions enabled through NFC stickers and NFC compatible POS machines

c. Digital VAS Retailing Solutions: Smart Phone and Tablet based Merchant solutions for digital VAS retailing (mobile top-up, tickets, coupons) d. Biometrics based Financial Inclusion Solution (Saral Dhan):Biometrics and contact Smart Card + Handheld-POS/Mobile phone based banking solutions to provide door-to-door banking services for the financially underserved segments 4. Advertisement & digital Promotions Solution: Digital couponing solution for digital distribution and redemption of offers & promotions with merchant selfservice interfaces. Solution also enable multichannel supports such as banners, SMS, USSD & IVR 5. Location Based Services and Solutions: a. Location Gateway Solution: Common platform communicating with location infrastructure of Mobile Operators using Open Standards and providing access to 3rd party services providers for developing innovative location based services b. Location Based Mobile Couponing Solution: Mobile Couponing solution for distribution & redemption of offers/promotions with Merchant Self-Service interfaces, enabling the merchants to target consumers as per their Geo location around a particular region. 6. Service Delivery Platform: CanvasMs proven Service Delivery platform enable operator to launch multiple content across multiple mobile devices across multiple channel support i.e. PC Web, Mobile Web, WAP, ODP, SMS, IVR and USSD, on a hosted managed services model or in license model 7. Managed VAS Services:CanvasMs Managed VAS portfolio enables Telcos to drive revenues through continuous VAS uptime in multivendor environment, in addition to operational excellence through transformed VAS architectures for shorter time to market and lower CAPEX and OPEX investments 8. Portal, content and Deck Management Services:Enables Telcos to drive revenues through management of its content partners and portals across WEB/WAP/VOICE/SMS