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Overview of Digital Economy & E-Business

Digital economies are based on electronic goods and services traded through e-commerce. E-business involves electronic processes across the entire value chain. India's internet users grew from 2.5 million in 2007 to nearly 120 million in 2011, though infrastructure lags especially in rural areas. Principles of e-business include focusing on a defined target segment and dominating through associations that influence that segment. Common e-business models are B2C for business-to-consumer, B2B for business-to-business, C2C for consumer-to-consumer, and C2B for consumer-to-business sales.

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Vivek Tathod
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23 views2 pages

Overview of Digital Economy & E-Business

Digital economies are based on electronic goods and services traded through e-commerce. E-business involves electronic processes across the entire value chain. India's internet users grew from 2.5 million in 2007 to nearly 120 million in 2011, though infrastructure lags especially in rural areas. Principles of e-business include focusing on a defined target segment and dominating through associations that influence that segment. Common e-business models are B2C for business-to-consumer, B2B for business-to-business, C2C for consumer-to-consumer, and C2B for consumer-to-business sales.

Uploaded by

Vivek Tathod
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

UNIT I INTRODUTION, BACKGROUND AND CURRENT STATUS

Digital Economy & E-Business


A digital economy is an economy that is based on electronic goods and services produced by an electronic business and traded through electronic commerce. e.g. Creating an integrated transport system, connecting travelers, vehicles, to provide personalized information that will help influence travel behavior. Concept of EB emerged in last decade of 20th century. Digital economy includes every aspect of life from health to education and from business to banking. E-commerce constitutes the exchange of products and services between business, groups or individuals. While E-Business involves business processing spanning the entire value chain i.e. electronic purchasing, supply chain management, processing orders electronically, handling customers service and co-ordination with business partners etc.

Indian Digital Economy India is seen as the place to procure business and IT services cheaply. No. of Internet Users in India in Sept. 2007-> 2.5 Million Aug. 2008->20 Million 2011-> 119,749,712 (i.e. Nearly 119.7 million) But even-though in case of internet, India is lagging behind in terms of infrastructure, especially in rural area. Principles of E-Business Not all customers are created equal. The key to success is focus. The market is already defined. Companies create categories, not market. Market leaders select segments they can dominate and ultimately own. All technology is complex and customers require more assistance to adopt new technology. High touch is critical to changing behavior. Those who define the playing field, ultimately win.

The market ecosystem is different for each product and its corresponding target (sweet spot). The best way to dominate is through the associations that reach and influence the target segment. There need to be a fit between the customer target, their issues, the message and vehicle.

E-Business Models
Model B2C B2B C2C C2B Description Business sells products or services directly to consumers. Business sells products or services to other business. Consumer sells products or services to other consumers. Consumer sells products or services to other business. Examples [Link], [Link], [Link], [Link], [Link] [Link] [Link]

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