Susan Flemings Message Map
. The economy is demanding
* In 2010, 301 companies grew at a pace of 1,000% or greater * The recession killed off more than 8M jobs
that companies reinvent their businesses to survive and thrive. Whether growth or shrinkage, change is the common theme.
I am especially skilled at communication in change/growth environments as I have had to communicate change from the beginning. I have effectively managed my own changes in careers, leveraging my skill set to make an impact in a broad range of environments.
* Nurse Case manager Sales/account management Marketing/product development
Mar-comm professional expert at driving cultural change through employee engagement and growth and revenue through a compelling, relevant brand identity and value proposition
Development of compelling brand identity that is relevant and has a direct impact on revenue. Employee engagement programs that compel employees to bring the brand to life.
* Increased revenue $1.4 - $.4B over two years * Increased participation on internal website
Reduction in turnover Engaged brand ambassador team Increasing participation on intranet Increased overall employee satisfaction by 11 points and client satisfaction by 13 points.
Relationships Teams brand ambassador team Collaboration websites Town halls Employee Engagement Plans
* Market and internal research * Competitive landscape (evaluate: map competitors efficiency, innovation, service) * Develop brand idea * Create and test drive
Increased revenue Increased percentage of proposals to finalist 25% vs, single digits