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Magi Marketing Budget and Sales Forecast

The document outlines Magi's marketing budgets and sales forecasts for 2008-2014. It identifies key milestones and states the importance of completing marketing programs on time and on budget. The financial overview shows steadily increasing projected sales figures and expenses, with sales forecasted to reach 10.3 billion BDT by 2012. The document also notes an assumption that sales will be 15 million and 20 million in 2013 and 2014, requiring 20% of revenue to be spent on promotion and service improvement.

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zonayetgazi
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4 views2 pages

Magi Marketing Budget and Sales Forecast

The document outlines Magi's marketing budgets and sales forecasts for 2008-2014. It identifies key milestones and states the importance of completing marketing programs on time and on budget. The financial overview shows steadily increasing projected sales figures and expenses, with sales forecasted to reach 10.3 billion BDT by 2012. The document also notes an assumption that sales will be 15 million and 20 million in 2013 and 2014, requiring 20% of revenue to be spent on promotion and service improvement.

Uploaded by

zonayetgazi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Implementation

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Budgets

This section will offer the financial overview of Magi related to marketing activities. Magi will address sales forecasts; expense forecast and indicates how these activities link to the marketing strategy. Sales Forecast Magi feels that the sales figures are impressive it will increase year by year. It wills steadily increasing sales as the advertising budget allows

2008 Currency in

2019

2010

2012

Millions of BDT

Total sale

4391.6

6899.1 90.3

8779.4 112.7

10,332.4 121.3

Direct Cost of 82.5 sales

If we assume our sale 15 million and 20 million in 2013 and 2014 we have to expense 20% of revenue for promotion and service improvement.

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