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Understanding Intercultural Communication

Intercultural communication involves understanding how culture and beliefs shape communication between groups. To improve intercultural communication, one should compare cultures to understand differences, learn from others' perspectives rather than assume one's own view is superior, and recognize that effective communication requires understanding implicit cultural rules and conventions around topics like time, communication style, and social orientations. Intercultural communication applies to international business and integrating different academic disciplines can provide insights into cultural variation.

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Joey Johnson
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6 views6 pages

Understanding Intercultural Communication

Intercultural communication involves understanding how culture and beliefs shape communication between groups. To improve intercultural communication, one should compare cultures to understand differences, learn from others' perspectives rather than assume one's own view is superior, and recognize that effective communication requires understanding implicit cultural rules and conventions around topics like time, communication style, and social orientations. Intercultural communication applies to international business and integrating different academic disciplines can provide insights into cultural variation.

Uploaded by

Joey Johnson
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Intercultural Communication

Communication is the sharing of understanding

and meaning. Culture involves beliefs, attitudes, values, and traditions that are shared by a group of people. Ethnocentrism is the tendency to view other cultures as inferior to ones own. Intracultural communication is within the same culture

How to Understand Intercultural Communication


Compare cultures

Shift to local perspective


You dont have to know everything to know

something There are rules we can learn Experience counts Perspectives can differ Intercultural communication can be applied to international business It integrates the disciplines

Divergent Cultural Characteristics


Individualistic Culture
Values individual freedom

Explicit-Rule everyone is aware of rules

Implicit-Rule Cultures
Rules are communicated nonverbally

Monochromatic time
Interuptions are avoided

Polychromatic time
Several things can be done at once

Continued
Short-Term Orientation
Greater emphasis on gifts and greetings

Long-Term Orientation
Marked by persistence, and frugality

Direct
Short and to the point

Indirect
Start with small talk to get to know others

International Communication and the Global Marketplace


Democracy
Promotes the involvement of individuals

Centralized Rule
Power is concentrated

Anarchy
No government

Legal Systems
Civil Law
Rules are spilled out in detail

Common Law
Judge interprets the law

Styles of Management
Theory X
Workers are motivated by basic needs

Theory Y
Workers are ambitious and self-motivated

Theory Z
Combination Workers have high need for reinforcement and

belonging

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