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Effective Communication Strategies

The document discusses different types of communication tools including sound bites, slogans, interviews, and viral content. It defines interviews as group discussions involving questions and answers for broadcast or publication, and outlines three rules for interviews. It also explains that viral content needs emotional appeal, a trigger, and relevance to motivate audiences to share it widely.

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Joey Johnson
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67 views5 pages

Effective Communication Strategies

The document discusses different types of communication tools including sound bites, slogans, interviews, and viral content. It defines interviews as group discussions involving questions and answers for broadcast or publication, and outlines three rules for interviews. It also explains that viral content needs emotional appeal, a trigger, and relevance to motivate audiences to share it widely.

Uploaded by

Joey Johnson
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Sound

Bite: A brief statement that zero in on the point of a larger or longer message Phrases that express the goals, aims or nature of a product, service, person or company

Slogans:

Definition:

Group communication in action around a defined agenda, at a set time, for an established duration

discussion involving questions and answers for the purpose of broadcast or publication

Three hallmark rules of interviews: Anything you say can and often will be used against

you Never say anything you would not feel comfortable hearing quoted out of context on the evening news Be prepared for the unexpected as well as the expected

Establishes

the speakers credibility, motivates audience interest, and says what the speaker could not say

Words,

sounds, or images that compel the audience to pass them along you want a message to go viral, you have to consider three factors
Does it emoional appeal that people will feel

If

compelled to share? Does it have a trigger? Is it relevant to the audience?

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