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Retail Shopping Behavior Questionnaire

This document contains an 11 question questionnaire about shopping behaviors and preferences at organized retail stores. It asks respondents about their demographics, shopping frequency, preferred stores, factors influencing store choice, response to different promotion activities, purchase behaviors during sales, preferred advertising mediums, promotion activities that create long term impact, and satisfaction levels with different stores.

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Neeraj Kumar
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6 views4 pages

Retail Shopping Behavior Questionnaire

This document contains an 11 question questionnaire about shopping behaviors and preferences at organized retail stores. It asks respondents about their demographics, shopping frequency, preferred stores, factors influencing store choice, response to different promotion activities, purchase behaviors during sales, preferred advertising mediums, promotion activities that create long term impact, and satisfaction levels with different stores.

Uploaded by

Neeraj Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

QUESTIONAIRRE

Q1. Age of the response?


18-28 [ 28-38 [ 38-48 [ 48-56 [ ] ] ] ]

Q2. Gender response?


Male ( ) )

Female (

Q3. How often do you shopping?


A) Once in Week [ ] b) fortnightly [ ] C) once in month [ ]

Q4. Which store does you shopping frequently?


A) B) C) D) Big bazaar [ MBD mall [ Viva collage [ Best price [ ] ] ] ]

Q5. What Factors influenced toward the shopping in organize retail store?
Advertisement Quality Price [ [ [ ] ] ] Availability [ Good words of Mouths ] [ ]

[Link] type of promotion activity scheme to increase your buying behaviour ?


Heavy discount Free gift [ [ ] ] ]
]

Replacement of old stuff [ None of theses


[

Q7. Do you wait for promotion activity scheme offer by retail mall?
A) yes [ B) No [ C) Sometime [ ] ] ]

Q7. Why do you shopping at the organized store ?


A) B) C) D) E) F) G) Quality Fashion Affordable Variety All under in one roof Brand name Loyalty [ [ [ [ [ [ [ ] ] ] ] ] ] ]

Q8. During sale promotion do you purchase more than requried?


A) Yes [ B) No [ ] ] ]

C) Sometime [

Q9. According to you which medium is best to advertises sale promotion activity offer s?
A) Print B) Internet C) TV D) Radio E) Out door F) Local new paper [ [ [ [ [ [ ] ] ] ] ] ]

Q10. Which promotion activity will create long term impact?


A) Advertisement B) Sale promotion C) Publicity D) Personal selling

Q11. Indication satisfaction level of based on given parameter for following store?

Store

Highly Satisfie d

Satisfie Neutra Dissatisfi Highly d l ed Dissatisf ied

Big bazaar Viva collage

MBD mall Best price

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