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Strategic Business Management Overview

This module provides an overview of strategic business management through case studies and group discussion. It covers strategic analysis, formulation, and implementation. Students will learn how to recognize the importance of strategic processes in organizations, use analysis tools to devise corporate and business unit strategies, and implement strategies through an organization. Students are assessed through group presentations and discussions of case studies. The module is taught by Dr. Daniel Valentine, who has a doctorate in strategic management and experience in finance, PR, and teaching.

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8 views1 page

Strategic Business Management Overview

This module provides an overview of strategic business management through case studies and group discussion. It covers strategic analysis, formulation, and implementation. Students will learn how to recognize the importance of strategic processes in organizations, use analysis tools to devise corporate and business unit strategies, and implement strategies through an organization. Students are assessed through group presentations and discussions of case studies. The module is taught by Dr. Daniel Valentine, who has a doctorate in strategic management and experience in finance, PR, and teaching.

Uploaded by

Daves Canvas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Post Graduate Certificate

Strategic Business Management


Introduction
Through a mixture of case studies, and group discussion, this module will provide an overview of the application of the fundamentals of strategic management. It will assist people who are moving into a management role and those who are or will be new to management. It will cover the overall aspects of, strategic analysis, strategy formulation and the implementation of strategy.

Learning Outcomes
On completion of this module students will know how to: recognise the importance, scope and significance of the strategic process applied to organisations. develop and use appropriate tools of analysis across a range of organisations, industry sectors and problem areas. devise strategy at the corporate level and implement that strategy through an organisation.

Course Contents
Introduction Definitions and forms of strategy Corporate objectives and mission statements The strategic management process Internal analysis; The company profile, Evaluating internal factors Linking the profile to the overall strategic management process External analysis; Remote & near environments, STEP, achieving a strategic fit Tools and techniques Industry analysis; How competitive forces shape strategy, 5 forces Strategic choice Strategic change; The change process Moving from grand strategy to operationalising the strategy Implementation issues structure, people, management, leadership, objectives and milestones Strategic alliances, Licenses, Coalitions,

Assessment
Students are assigned to groups and are given case studies which are to be presented written and orally in class

Lecturer
Dr Daniel Valentine, DBA, MLitt, MBA, BSc, MCMI, MCIM, MIRS Daniel read philosophy at King's College London, and economics at St Andrews University. Daniel worked in finance and PR for nine years, finishing as Head of Investor Relations and Financial Communications for a FTSE 100 company. Daniel is a qualified Financial PR Professional, and holds a doctorate in Strategic Human Resource Management. Daniel has an energetic teaching style, integrating case studies, best practice and the latest academic research. Daniel was the keynote speaker at the Dubai Leadership Summit

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