QUESTIONNARE
Respected Sir/Madam As a part of my project I would like to gather some information from you which will help me to complete my study. The information gathered will be used for my academic purpose only.
1. Name: 2. Age: Below 20 20-30 30-40 above 40
3. Sex: Male
Female
4. Education qualification: School level 5. Monthly Income: Below 15000 15000-30000
College level
Above 30000 No
6. (a). Are you aware of Volkswagen cars: Yes
(b). If yes, how would you come to know about the product: Advertisement Observations If any other sources? specify 7. If you are a customer of Volkswagen car how long you prefer it: Family friends sales consultants
Below 2 years
2-5
6-10
above 10 years
8. Do you think advertisement have a great impact in your buying decision: Strongly agree disagree Fairly Agree Average Fairly Disagree strongly
Please rate the following factors which influence your purchasing decision: (strongly agree-1,agree-2, nutral-3, disagree- 4,strongly disagree-5)
9. Price of the car 10. Assured quality of car 11. Brand image 12. Availability of models 13. Colour and design 14. Inner option available 15. In Volkswagen cars which car would you prefer:..
16. How satisfied are you with Volkswagen car Highly satisfied Partly satisfied Not satisfied
17. Have your friends/Relatives opinion influenced the buying decision: Strongly agree Agree Average Disagree Strongly disagree
18. Are you attracted about the innovating features of Volkswagen cars: Strongly agree Agree Average Disagree Strongly disagree
19. Are you satisfied with the Mileague provided by the Volkswagen cars: Strongly agree disagree Fairly Agree Average Fairly Disagree Strongly
20. Are you satisfied about the performance of the Volkswagen cars: Strongly agree Agree Average Disagree Strongly disagree
21. Are you satisfied about the customer services offered by Phoenix Volkswagen vehicles: Highly satisfied Partly satisfied Not satisfied
Thanking you for your kind co-operation.