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Cold Drink Advertisement Survey Insights

This document appears to be a survey about the effectiveness of advertisements for cold drinks. It asks respondents questions about their cold drink consumption habits, which brands they recognize and prefer, how often they see advertisements for these drinks, and through what media channels. It also gauges whether advertisements influence purchasing behaviors and whether studying advertisement effectiveness could help improve future marketing strategies. The survey aims to understand consumer brand awareness, preferences and the impact of advertising on sales.

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Koteswara Rao K
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21 views2 pages

Cold Drink Advertisement Survey Insights

This document appears to be a survey about the effectiveness of advertisements for cold drinks. It asks respondents questions about their cold drink consumption habits, which brands they recognize and prefer, how often they see advertisements for these drinks, and through what media channels. It also gauges whether advertisements influence purchasing behaviors and whether studying advertisement effectiveness could help improve future marketing strategies. The survey aims to understand consumer brand awareness, preferences and the impact of advertising on sales.

Uploaded by

Koteswara Rao K
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd

ADVERTISEMENT EFFECTIVENESS OF COLD DRINKS BACK GROUND INFORMATION Name Age Qualification professional Literate [ ] (OR) illiterate [ ] If literate?

I. Below Matric 2. Minor 3. Graduate 4. Post Graduate 1) Do you take cold drink? a. Yes

b. No

2) How frequently you take cold drink? a. Once a day b. Twice a day c. More than twice d. Not regular 3) Which are the different cold drinks available in the Market? a. Coca Cola b. Pepsi c. Limca d. Fanta e. Thumbs up 1. Miranda g. Sprite h. 7up i. Apple j. All of these 4) Which cold drink you like most? a. Coca Cola b. Pepsi c. Limca d. Fanta C. Thums-up 1. Mirinda g. Limca b. 7up i. Apple j. All of these 5) Which flavor of cold drink you like most? a. Cola b. Lemon c. Mango d. Orange e. Other 6) Have you seen the advertisement of cold drink you like most? a. Yes b. No 7) Through which media you have seen it? a. T.V. c. Magazine b. News Paper d. Others

8) How many types of advertisement of you preferred brand of cold drink are there? a. 1 b. 2 c. 3 d. 4 9) Which slogan of cold drink you like most? [Link] the Thunder [Link] Da Tashan [Link] Dil Mange More [Link] chahe ho Jai COCA-COLA enjoy
10) Why do you like the advertisement? [Link] it has film stars? [Link] of Good music [Link]'s theme and making is appealable. [Link] other reason.

11) Do you think that advertisement has forced you to consume product more
a. Yes b. No

12) Which media is presenting the advertisement is necessary for sale of cold drink

a. T.V. c. Magazine

b. d.

News Paper Others

13) Do you think the advertisement is necessary for sale of cold drink? a. Necessary b. Very necessary c. Not necessary d. Can`t say 14) The expenditure incurred on advertisement of cold drink is such effective that it adds to profit? a. Yes b. No c. Can't Say 15) Which reason you find for the difference of advertisement effectiveness? a. Education b. Likings c. Standard of Living d. Level of Development 16) Is the study of effectiveness would contribute to improvement in present advertisement? a. Yes b. No c. Can't Say 17) Is advertisement effectiveness is necessary for company? a. Yes b. No c. Can't Say 18) What do you think the use of study of effectiveness is for whom? a. For Company b. For Employees c. For Customers d. None of these

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