Your menstrual blood could be telling you important things about your health—if only we knew how to listen.
🔍 So many conditions go undiagnosed for years.
Endometriosis, PCOS, thyroid disorders—these often show up through menstrual changes long before a diagnosis happens.
But too often, we’re taught to ignore the signs.
Pain? “Normal.”
Irregular periods? “Just stress.”
Heavy flow? “That’s just how it is.”
💡 But your cycle is a vital sign.
It’s not “just your period.”
It’s a monthly report card from your body—about hormones, inflammation, and more.
🩸 What’s exciting is that researchers and innovators are now exploring how menstrual blood can actually help detect things early—using biomarkers and even AI.
I recently came across MenstruAI, a platform using AI to analyze menstrual patterns. It’s not something I’m affiliated with, but as a menstrual educator, I love seeing tech finally meet this space with curiosity and care.
Because prevention starts with awareness.
And menstrual health is health. Period.
Let’s keep talking about it. Loudly. Openly. Often.
#MenstrualHealth#WomensHealth#PCOS#Endometriosis#FemTech
“Why do you always make such a fuss about women’s health?”
I often get a thinly veiled message from others wondering why I write about women’s health.
𝗪𝗲𝗹𝗹 𝗹𝗲𝘁 𝗺𝗲 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝘄𝗵𝘆.
There is a gender health gap, one that has caused centuries of lower standards of care for women.
While it is incredible to see so much momentum today,
Really, we are just playing catch up.
________________________________
There has been an exhaustive amount of research demonstrating this disparity.
👇 Consider the following:
1️⃣ 𝗪𝗼𝗺𝗲𝗻 𝘀𝗽𝗲𝗻𝗱 𝟮.𝟰 𝗺𝗼𝗿𝗲 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝗽𝗼𝗼𝗿 𝗵𝗲𝗮𝗹𝘁𝗵 𝘁𝗵𝗮𝗻 𝗺𝗲𝗻.
A global analysis of 183 WHO member states showed women live longer, but spend significantly more years living with disease and disability.
🔗 https://lnkd.in/eNiqPVGT
2️⃣ 𝗪𝗼𝗺𝗲𝗻 𝗵𝗮𝘃𝗲 𝗮 𝟭.𝟱–𝟮× 𝗵𝗶𝗴𝗵𝗲𝗿 𝗿𝗶𝘀𝗸 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘀𝗲 𝗱𝗿𝘂𝗴 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻𝘀.
A 56-year pharmacovigilance analysis showed women consistently experience more drug-related harm.
🔗 https://lnkd.in/ejsXQUd9
3️⃣ 𝗘𝗻𝗱𝗼𝗺𝗲𝘁𝗿𝗶𝗼𝘀𝗶𝘀 𝘁𝗮𝗸𝗲𝘀 𝟲.𝟲 𝘆𝗲𝗮𝗿𝘀 𝘁𝗼 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗲 𝗼𝗻 𝗮𝘃𝗲𝗿𝗮𝗴𝗲.
A global review found prolonged diagnostic delay, with some UK cases reporting delays up to 27 years.
🔗 https://lnkd.in/e-MfTgD9
4️⃣ 𝗪𝗼𝗺𝗲𝗻 𝘄𝗶𝘁𝗵 𝗔𝗗𝗛𝗗 𝗮𝗿𝗲 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗲𝗱 𝗮𝗹𝗺𝗼𝘀𝘁 𝟱 𝘆𝗲𝗮𝗿𝘀 𝗹𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗺𝗲𝗻.
A population-based study showed mean diagnosis at 28.96 years in women vs 24.13 in men.
🔗 https://lnkd.in/enTwRSJs
5️⃣ 𝗪𝗼𝗺𝗲𝗻 𝗮𝗿𝗲 𝟭𝟬% 𝗹𝗲𝘀𝘀 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗽𝗮𝗶𝗻 𝘀𝗰𝗼𝗿𝗲 𝗿𝗲𝗰𝗼𝗿𝗱𝗲𝗱 𝗶𝗻 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹.
Large-scale hospital data showed systematic differences in pain documentation.
🔗 https://lnkd.in/eeb49C2u
6️⃣ 𝗪𝗼𝗺𝗲𝗻 𝘄𝗶𝘁𝗵 𝗮𝗰𝘂𝘁𝗲 𝗮𝗯𝗱𝗼𝗺𝗶𝗻𝗮𝗹 𝗽𝗮𝗶𝗻 𝘄𝗲𝗿𝗲 𝘁𝘄𝗶𝗰𝗲 𝗮𝘀 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝘄𝗮𝗶𝘁 >𝟵𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗳𝗼𝗿 𝗮𝗻𝗮𝗹𝗴𝗲𝘀𝗶𝗮.
14.5% of women received combined first-line analgesia vs 26.2% of men.
🔗 https://lnkd.in/eR7b_sbR
7️⃣ 𝗪𝗼𝗺𝗲𝗻 𝗮𝗿𝗲 𝟱𝟬% 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗯𝗲 𝗺𝗶𝘀𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗲𝗱 𝗮𝗳𝘁𝗲𝗿 𝗮 𝗵𝗲𝗮𝗿𝘁 𝗮𝘁𝘁𝗮𝗰𝗸.
Time-critical cardiac disease and a 50% increased risk of incorrect initial diagnosis.
🔗 https://lnkd.in/eX_mjGNH
8️⃣ 𝗪𝗼𝗺𝗲𝗻 𝗺𝗮𝗱𝗲 𝘂𝗽 𝗼𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀 𝗶𝗻 𝗺𝗮𝗷𝗼𝗿 𝗰𝗮𝗿𝗱𝗶𝗼𝘃𝗮𝘀𝗰𝘂𝗹𝗮𝗿 𝘁𝗿𝗶𝗮𝗹𝘀.
Despite a similar disease burden as men..
🔗 https://lnkd.in/eKmVfNmj
________________________________
But more than just numbers, I have seen first hand as a doctor how this gap plays out in real time.
It is the woman who struggles with her pain control because nobody believes her.
It is the woman who had a delayed cancer diagnosis because her symptoms were misunderstood.
So yes, we should make a fuss.
We should make noise and amplify it.
Because business as usual will only widen, not close the gap.
$2.6B invested in women’s health in 2024, 2x FDA wins, menopause = 10% wage drop, and more
📬 Women’s Health Weekly Round-Up: 5 thought provoking headlines this week (links in comments)!
1️⃣) Innovation in Women's Health 2025 (SVB): Excellent report from SVB reveals $2.6B total VC investment dollars went into women’s health in 2024 (+55% over 2023).
My thought bubble: While I’m energized to see large $$ going into the space, I’m even more energized to see the report highlighting an expanded definition of women’s health to include the full suite of conditions that disproportionately impact women (migraines, autoimmune, etc). That number = $10.7B, representing the TRUE opportunity in women’s health.
2️⃣) Pregnancy’s true toll on the body: huge birth study paints most detailed picture yet (Nature Magazine): Biologists studied 300,000 births to reveal the true time it takes for a woman to “recover” post-birth; 41% of the biomarkers took >10 weeks to stabilize, with some still altered 80 weeks post-birth.
My thought bubble: BREAKING NEWS: new report surprises no women who’s ever delivered a baby! Jokes aside, in a country with no mandated paid leave, these evidence-based resources are critical to 1) support efforts for paid leave, and 2) change the narrative that women should easily “bounce back” postpartum.
3️⃣) Bacterial vaginosis can be passed to women by men, researchers find (The Guardian): Bacterial vaginosis (BV) affects ~25% of reproductive age women worldwide and can cause serious issues with fertility, pregnancy, etc. New study reveals that treating men alongside women drastically reduces recurrence.
My thought bubble: Women have for too long been forced to suffer the burden of BV alone. This study is a powerful example of how we can improve women’s lives through research across women AND men’s health. Fertility is another area I’d love to see this shift happen: men are responsible for 30% of infertility issues yet fertility is somehow defined as a “women’s health” issue.
4️⃣) There’s a New Pill to Treat UTIs (Time Inc.): FDA approves the first new antibiotic to treat UTIs in 30 years. Called Blujepa, the antibiotic targets e. coli bacteria responsible for most common infections impacting women.
My thought bubble: In addition to Blujepa, the FDA also approved a new screening test to identify patients at high risk of severe preeclampsia. Love to hear it, as they might be some of the last positive women’s health announcements from the FDA for a minute…
5️⃣) The ‘menopause penalty’: Many women in midlife see a drop in wages, new study finds (Fortune): New research reveals women who visit a health care provider with menopause-related symptoms earn 10% less 4 years later.
My thought bubble: Let this be a reminder that workplace menopause protections and benefits MATTER. Our collective economy and livelihood depend on it.
🙏 Did this spark something for you? Share with your networks & comment below – I’d love to hear from you!
Two patients I saw back-to-back this week reminded me how limiting mind–body dualism is in medicine.
The first—“Jane”—is a middle-aged accountant with autoimmune disease and gastroparesis. She tends to minimize her symptoms, but when we met last year, nausea and vomiting were disrupting her workdays. With diet changes and medication adjustments, she’s been doing remarkably well.
But this week she reported increased nausea, worsening fatigue, and trouble sleeping, despite the same diet and medications. Eventually, she described escalating stress: a demanding boss, an adult child with marital troubles, and a dog with health problems. “I think I’m internalizing a lot of it,” she told me.
The second—“Jackie”—is hard to take care of. A young artist, she rarely works, cycling through headaches, pelvic pain, abdominal pain, and lightheadedness. She catastrophizes and is easily irritated.
But put her on a tilt table and her blood pressure crashes while her heart rate soars. She may have emotional and coping challenges, but her autonomic nervous system is clearly not behaving normally.
Neither story fits neatly into “physical” or “psychological.” Most don’t.
Throughout medical training—and long after—we learn to label and categorize: this patient is organic, that one is anxious. But when we over-anchor on those labels, we miss what’s actually happening.
The longer I practice, the more I’m reminded that medicine is messy—and so are people.
TIPS FROM THE AGENCY
We helped a niche health coach nearly double their organic traffic in just 12 months.
No backlinks. No fancy PR campaigns.
Just smart content updates, on-page cleanup, and trust-building UX fixes.
Along the way, we also helped them pick up 20 citations for AI Overviews.
Here are the 3 strategies we used to boost their visibility:
📝 Blog Content Cleanup and Growth
✅ Ran a content gap analysis against competitors to find new blog topics worth targeting.
✅ Audited existing blog posts to identify low-traffic and zero-traffic pages, then removed them to free up crawl budget for better content.
✅ Worked with the client through an SEO writing workshop to build skills, and developed a plan for new articles plus improvements to existing content.
🏆 Building Trust with E-E-A-T Signals
✅ Added dedicated author boxes to blog articles showcasing the coach's expertise and personal story.
✅ Revamped the Testimonials page and Contact Me page to build stronger visitor trust.
✅ Improved the contact form to create a smoother, more secure user experience that converts better.
🤖 Laying the Groundwork for AI visibility
✅ We ran an AI visibility audit to see how the brand could appear in Google AI Overviews and Bing Copilot results.
✅ Built a plan to claim and optimize Google Knowledge Panel, improve Google Business Profile, and add short, authentic videos to connect with high-intent searchers.
✅ Created AI-optimized content pages with clear, first-person answers and emotionally resonant language to help these AI systems confidently recommend our brand as a real, trusted expert.
The results:
📈 Sessions jumped from 1,196 to 2,341 (95.74% growth)
📈 Engaged sessions grew from 766 to 1,187 (54.96% growth)
🎯 Started ranking in 20 Google AI Overview keywords for niche health topics
Ready to see similar results for your site? Start with a free visibility audit here:
https://lnkd.in/gDXQEWfC
We'll show you exactly what's holding back your site from getting more traffic and appearing in AI search results.
When this client - a gynaecologist - first came to us, she had 300 followers on LinkedIn.
Not because she wasn’t knowledgeable.
Not because she wasn’t doing meaningful work.
But because she didn’t know how to translate her voice into visibility.
Like most doctors, she was busy doing the real work - consulting, researching, helping patients — while the world of branding, content, and social presence felt like “something other people do.”
But she had one very real desire:
“I want more people to hear the truth about women’s health the way I want to talk about it - not the way society expects me to.”
And that’s where the story began.
In just 3 months:
✨ She grew from 300 → 5,000+ followers
✨ Crossed 200,000+ organic impressions
✨ Built a community of women who trust her voice
✨ Started meaningful conversations around women’s health
✨ Became a recognizable medical voice without losing her authenticity
✨She also started getting online consultation queries and podcasts invites.
And here’s how it actually happened 👇
1. We adapted to her voice, not the other way around.
Doctors often sound too formal online.
But true impact happens when you sound human, not academic.
We spent days understanding:
how she speaks to patients
how she explains sensitive topics
what she believes in
her boundaries
the myths she wants to break
the tone she never wants to lose
Every post needed to sound exactly like her, not a content writer.
2. We spoke about taboo topics, gently and responsibly.
Women’s health is full of misinformation.
And most doctors avoid talking about real issues publicly.
But she was willing.
Day-to-day challenges women silently carry,
the myths and superstitions passed down for generations,
relationship issues no one wants to admit,
men’s fertility and health (because yes, it matters too),
and all the uncomfortable truths most people avoid.
We didn’t sugarcoat.
We just told the truth simply, calmly, responsibly.
That honesty is what people connected with.
3. We designed a content system that built trust, not noise.
No forced hooks. No “shock value” headlines.
Just:
• clear explanations people could finally understand
• gentle storytelling that made medical topics feel human
• simple visuals that didn’t overwhelm
• real patient-like scenarios anyone could relate to
• calm, credible language that felt reassuring, not intimidating
Because in healthcare, clarity is the strongest form of marketing.
The outcome?
She didn’t just grow numbers.
She grew trust.
And trust is the real currency for any doctor online.
So, if you’re a doctor reading this…
Your voice can reach more people than your clinic ever will.
Your expertise deserves visibility.
Your patients need clarity, not silence.
And if you want help building a medical personal brand that’s ethical, calm, and deeply trusted —
DM me “DOCTOR.”
I’ll show you how we help healthcare professionals grow without losing their voice.
Your brand has a beautiful story.
But is your blog telling it?
I am working with the founder of a slow-living Ayurvedic skincare brand.
He has the most powerful story, rooted in ritual, healing, and legacy.
But for his blog?
He was planning generic “10 tips” content that could’ve belonged to anyone.
So I planned something different.
I am turning his brand story into a full-fledged blog strategy.
Last year, when I did this for a hairstylist blog, it resulted in:
💡 2x more returning readers
💡 Blogs that were shared (and bookmarked!)
💡 Emails from customers saying: “It finally feels like you”
Here’s how I am doing it and how you can too:
1. Start with your “why”
What personal moment sparked your brand’s creation?
That story deserves its own post. (It’s your foundation.)
2. Break your origin story into blog themes
Founder struggles = mindset content
Product journey = behind-the-scenes series
Values = opinion pieces and purpose-led posts
3. Identify shared values between your brand and your customers
Do they care about slowness? Clean living? Energy healing?
Now, map blog content around those emotional anchors.
4. Weave emotion into educational content
Turn “How to use face oil” into:
“How a nighttime ritual helped me find calm after burnout”
Readers remember stories. Google rewards depth.
5. Build blog categories that echo your brand pillars
For my hair styling client, we created content around:
✨ Rituals
✨ Ingredients
✨ Customer's hair styling stories
✨ Founder stories
✨ Product education
Suddenly, her blog didn’t just inform.
It felt like her brand.
You don’t need 100 ideas.
You need one good story, told in 100 different ways.
Want my help turning your story into a blog strategy that builds traffic, trust, and connection?
My DMs are Open 💌
Writing for the BBC has been one of the most interesting parts of my career.
As a women's health expert, I've written on topics including the gender pain gap, womb transplants, the future of birth control, and why testosterone isn't the menopause miracle cure everyone thinks it is.
Every article generates hundreds of messages from women saying ‘finally, someone's talking about this’ or ‘I thought I was the only one.’ The lack of expert, relatable knowledge in women's health isn't just academic - it's personal, urgent, and affecting millions daily.
And it’s taught me three crucial things about women's health communication:
1. Women are desperate for evidence-based information - Not wellness trends or miracle cures, but real science explained clearly
2. The controversial topics get the most engagement - My piece challenging the testosterone trend got more response than anything else. Women want honest, nuanced discussion - not hype
3. Every knowledge gap is a market opportunity - The topics that generate the most reader questions are exactly where startups should be innovating. If thousands are asking ‘why isn't there a solution for this?’ - that's your business case right there
To see all my articles, go here - https://lnkd.in/eRJx5wKG
***
Follow me, Dr Michelle Griffin, for more insights from my 20 years in women's health.
𝗦𝗵𝗲’𝘀 𝗡𝗼𝘁 𝗜𝗺𝗮𝗴𝗶𝗻𝗶𝗻𝗴 𝗜𝘁. 𝗦𝗵𝗲’𝘀 𝗕𝗲𝗶𝗻𝗴 𝗜𝗴𝗻𝗼𝗿𝗲𝗱.
93% of women aged 25–34 say they’ve felt dismissed when seeking medical care.
That’s not a glitch. It’s a pattern.
For centuries, women’s symptoms have been minimized—labeled “hysteria,” “stress,” or “normal.” Today, many are still told:
🩺 “It’s just anxiety.”
🩺 “You’re too young for that.”
🩺 “Let’s try a prescription and see.”
𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
🔹 40% had to visit multiple providers before getting a proper diagnosis.
🔹 1 in 2 were prescribed meds without full investigation.
This isn’t just a healthcare issue. It’s a systemic bias rooted in outdated norms and under-researched conditions.
𝗪𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲:
✅ Fund more research into women-specific conditions.
✅ Train clinicians to recognize and counteract bias.
✅ Equip women to advocate for themselves—with data, community, and support.
It’s time we stop telling women “it’s all in your head.”
And start listening like their lives depend on it—because sometimes, they do.
#WomensHealth#HealthcareBias#GenderEquity#ListenToWomen#HealthAdvocacy
Most health & wellness founders are doing content all wrong. Here's why...
In my journey from freelancer to founding Sociowell, I've analyzed hundreds of health & wellness brands. The biggest mistake I see? Inconsistent content strategy.
Let me share something that transformed our client's content game:
The 30-30-30-10 Rule.
This isn't theory - it's tried and tested with real results:
✅ Generated 20M+ views for a wellness coach
✅ Achieved 8+ ROAS for a healthy food brand
Here's the breakdown:
→ 30% Educational Content
→ 30% Social Proof
→ 30% Behind-the-Scenes
→ 10% Sales/Promotions
The future of health & wellness marketing isn't about perfect feeds or viral hacks. It's about building trust through consistent, valuable content that resonates with your audience's journey.
Swipe through the carousel for the complete framework 👉
What's your biggest content challenge right now?
#marketing#health#wellness#carousel