Writing Educational Content

🚀 Most beginner instructional designers make the same mistake when writing learning objectives… and it quietly kills the quality of their training. Learning objectives are one of those things everyone writes… but almost no one is taught well. So what happens instead? We get classics like: ❌ “Participants will understand communication skills” ❌ “Learners will learn Excel” ❌ “This workshop will teach delegation” The problem? These objectives describe the course, not the learner. They’re vague. They’re immeasurable. And they don’t tell us what “good” looks like. Here’s a simple fix 👇 Swap vague verbs for observable actions: ✨ “After this session, team leads will conduct 1:1 conversations using the XYZ framework.” ✨ “After completing the module, analysts will create 3 pivot tables to compare quarterly data.” ✨ “After the workshop, managers will delegate tasks using the 4-step delegation model.” Notice the pattern? Good learning objectives focus on: 🧩 the learner 🧩 the behavior 🧩 in context 🧩 with a measurable action Learning objectives aren’t just nice formatting — they shape design, practice, assessment, and business outcomes. If you want to go further, I’ve linked a short read in the comments that explains how to write proper L&D objectives with real examples. ⸻ What’s the worst (or funniest) learning objective you’ve ever seen or written? 😅 Drop it below 👇

I've analyzed over 100 of my own LinkedIn posts. Looked at what performed. What flopped. What drove actual conversations. Here are 10 content types/patterns that consistently work. Not formats like 'video' or 'carousel'... Something more specific and useful. ps: you might want to save this for future reference 😉 𝟭. "Breaking News" commentary Spot something happening in your industry. Add your take before anyone else does. Speed + opinion = reach. 𝟮. Cultural moment hijacking A viral moment happens. You connect it to your world. My Jaguar/Nothing post did 18x engagement because I extracted a marketing lesson from a brand beef. 𝟯. Personal stories with business punchlines I wrote about a school trip with my 4-year-old. Turned it into a funny B2B sales lessons. Relatable setup, unexpected payoff. 𝟰. "The thing nobody's talking about" Algorithm changes. Platform shifts. Industry blind spots. Position yourself as the person who decodes what others miss. 𝟱. Sports-to-business bridge content (Or whatever your passion is.) Take an iconic moment from your world and extract a lesson that non-experts still get. 𝟲. Industry job listing analysis Find a job posting that signals where an industry is heading. Dissect it. (s/o to Noah Greenberg who is the best at this) 𝟳. Contrarian platform takes Acknowledge what everyone hates about LinkedIn. Then flip it. "LinkedIn is cringe... and that's fine" energy. 𝟴. Milestone posts with a unique twist Skip the generic "grateful for 10k followers" post. Subvert expectations. My "28,000 followers, here are 28,000 lessons" post worked because it was self-aware. 𝟵. Visual trend spotting Catch a UX change or new feature early. Be first. Explain the implications. 𝟭𝟬. Creator economy shifts Spot when traditional companies adopt creator strategies. Explain the shift, not just the news. (I called it "creatorfication" and people remembered it.) main takeaway: These aren't templates to copy. They're starting points. You can take "Sports-to-Business Bridge" and make it "Music-to-Leadership" or "Parenting-to-Product Management." The framework stays. The context becomes yours. The best content sounds like something only you could write. These 10 types just help you find where your experience meets your audience's curiosity.

LinkedIn quietly updated its Professional Community Policies last week, and it’s a shift worth noting for anyone who shares educational, thought-leadership, or industry content. The headline: LinkedIn will now allow certain posts that might otherwise violate content rules if they’re deemed newsworthy or educational and serve the public interest. Think: real-world professional examples, a surgeon sharing a case study, a journalist covering conflict, or even a housing-market expert highlighting financial distress, that might have been flagged before but are contextually valuable. Why this matters for professionals: If your content helps people learn, prepare, or understand, LinkedIn wants to protect that. But context is everything. Frame your content with clarity and purpose. Add captions, explanations, or disclaimers that signal why it matters and what others can learn. What to watch: Content that’s allowed under this rule may still be restricted in reach or covered by a “See more” screen if it’s sensitive. Promotional or sensational posts won’t qualify, educational and newsworthy intent is key. Transparency and professionalism are the new currency of credibility. You can read LinkedIn’s updated Professional Community Policies here: https://lnkd.in/gvr3KHPk

4 Content Pillars That Dominate LinkedIn- Forget the generic advice. Focus on these 4 content pillars that consistently perform well: 1/4: Point-of-View (POV) Content: Share your unique take on industry trends or challenges. This establishes you as a thought leader. Example Title: "The Untapped Potential of AI in [Your Industry]" - Briefly discuss your perspective on how AI can revolutionize a specific area. 2/4: Experience-Based Content: Showcase your expertise through real-world examples. This builds credibility and trust. Example Title: "How We Increased Sales by 20% Using [Specific Strategy]" - Share a concise success story highlighting your skills and results. 3/4: Storytelling Content: Connect with your audience on an emotional level through compelling narratives. This makes your content memorable. Example Title: "The Biggest Lesson I Learned From a Failed Project" - Briefly recount a professional setback and the valuable takeaway. 4/4: Knowledge-Based Content: Offer valuable insights and practical tips related to your field. This positions you as a valuable resource. Example Title: "3 Simple Strategies to Improve Your [Relevant Skill]" - Share actionable advice that your audience can implement immediately. Key Takeaways from my LinkedIn Success: 📌 Use eye-catching images or videos to grab attention. 📌 Craft titles that pique curiosity and entice clicks. 📌 Use relevant hashtags to expand your reach. 📌 Respond to comments and participate in discussions. 📌 Post regularly to stay top-of-mind. By focusing on these 4 content pillars and following these best practices, you can create a strong LinkedIn presence and achieve your professional goals. What types of content have you found most effective? #LIPostingChallengeIndia #content #personalbrand

Share what you know, not what LinkedIn expects. Most people get confused about educational content on LinkedIn. They think proving expertise means complexity. It doesn't. Here's the framework I use: Think about WHERE people consume your content. They're commuting. At lunch. Between tasks. Your audience is coming from different places, different headspaces. This isn't a textbook scenario where someone sits down specifically to study your post. So here's what works: → Use very simple language, even for technical topics → Give examples from everyday life (I use food analogies all the time) → Make it relatable to anyone, regardless of industry knowledge → Keep information light and engaging The goal? Anybody should be able to read and understand what you're trying to say. I learned this by watching what pushes people away: Loading someone with tons of information in the first go. Dense technical words. Charts and graphs that feel like homework. Before the concept gets clear, they're already gone. Here's my practical shift: Imagine explaining your industry to a layman. That's your LinkedIn voice. Keep the in-depth stuff, the hardcore research, the technical deep-dives for your actual consultation calls. That's where depth belongs. On social media? Go with the flow. Be natural. Make learning fun. Because that's why people prefer social media for learning, it's not monotonous, not boring, not repetitive. It's a creative way of educating people. The language is fun. The content is engaging. The examples connect to real life. Your expertise matters. But so does making sure people can actually absorb it. What's one complex concept from your industry you could explain using an everyday example? #LinkedInTips #ContentSimplified #CreateWithClarity [Hi, I’m Debapriya and I help busy entrepreneurs and solopreneurs create simple, powerful content that builds visibility and trust on LinkedIn.]

Barak Rosenshine’s Principles of Instruction remains one of the most rigorous and transformative syntheses of what makes teaching effective. It distills decades of research in cognitive science, classroom observation, and pedagogy into timeless, practice-oriented principles. From reviewing prior knowledge and teaching in small steps, to checking for understanding and providing scaffolds, Rosenshine captures the craft and science of teaching in a way that is both empirically grounded and deeply humane. Whether you are a teacher educator, curriculum designer, school leader, or policy thinker, this document is indispensable. It bridges theory and practice, offering clarity to what great teaching looks like in action. I have found it immensely useful in my own work, especially when training teachers or designing curriculum frameworks. Every educator should not just read it, but internalize and implement it in their classrooms, teacher-training programs, and institutional designs. #Education #Teaching #Pedagogy #Curriculum #TeacherEducation #InstructionalDesign #LearningSciences

Want to think smarter about teacher development? Imagine it like a burger: ↓ Getting better as a teacher (or helping others to get better) is not an easy task. This is due to things like the paradox of expertise (the best teachers make it *look* easy), the knowing-doing gap, and habit inertia. To give ourselves the greatest chance of success, we must invest heavily in 'what works' when it comes to professional development (PD) and ignore almost everything else. So... what works? Instructional coaching? Learning communities? Lesson study? Well, it actually doesn’t make a lot of sense to ask whether things like instructional coaching are effective. It's like asking if a burger is healthy. It depends on what they contain. Like a burger, any PD is only as good as its *ingredients*. And so, what are the 6 essential ingredients of effective PD? If any of the following are absent, change is unlikely to happen: 1/ GET IT → Helping teachers to develop an understanding of the science of teaching and learning. 2/ SEE IT → Helping teachers to develop a bank of strategies of what the science looks like in practice. 3/ TRY IT → Engaging in rehearsal to help teachers contextualise these strategies for their subject(s), students, and selves. 4/ KEEP IT → Helping teachers to build fluency in these strategies and embed them in the routines of their work. 5/ FIT IT → Tailoring development to the contexts and needs of teachers and, where possible, their teams and schools. 6/ OWN IT → Motivating teachers to invest effort in all these processes and follow through with any commitments they make. NOTE GET IT and SEE IT can be done in either order, but both must come before TRY IT, which must come before KEEP IT. FIT IT and OWN IT should be considered before and throughout the PD experience. The 'IT' in each case refers to the content of each activity. And so, while the nature of these ingredients is generic for all teachers, their content should be specific to the subject, age range, or even culture each teacher operates in. All in all, this is how we end up building the domain-specific knowledge necessary for expert teaching. 🎓 For more, check out this systematic review and guidance report on effective professional development. https://lnkd.in/eyikK9mj SUMMARY To get better as a teacher (or help others get better), we need these 6 ‘essential ingredients’ to be present: → Understanding the science → Seeing examples of practice → Rehearsing → Building habits → Tailoring to individual needs → Securing motivation 👊

📚 How Bloom’s Taxonomy Shapes Better Teaching & Learning Whether you're writing IEP goals, building curriculum, or training teachers, Bloom’s Taxonomy is a foundational tool for structuring learning outcomes that are measurable, meaningful, and effective. It helps us answer: ✅ What do I want students to know or be able to do? ✅ How can I teach and assess that outcome at the right cognitive level? From Remembering to Creating, Bloom’s gives us a hierarchy to scaffold instruction and build mastery step-by-step, not just in theory, but through intentional lesson planning and outcome alignment. 👩🏽🏫 As an instructional leader and intervention specialist, I use Bloom’s to: ⭐️Differentiate outcomes for diverse learners ⭐️ Write measurable goals that align with assessments ⭐️Coach teachers on designing lessons that move beyond rote learning ⭐️Ensure lesson-level objectives support course-level mastery Whether you're working with early learners or advanced students, understanding how to use Bloom’s can turn a good course into a transformational one. 🧠 Pro tip: Always match your assessments to your verbs. If you want students to analyze, don’t assess them with a multiple-choice quiz. 😉 Let’s stop teaching to the test—and start teaching to the outcome. #InstructionalLeadership #BloomsTaxonomy #CurriculumDesign #SpecialEducation #InclusiveTeaching #LearningOutcomes #TeacherTraining #EducationLeadership #EarlyIntervention #NeurodiversityInEducation

I had a fascinating chat with a school leader this week about "Comprehensive AI training for teachers". My brain immediatelly went to project-based learning, and I couldn't stop thinking about it. So I wrote this... Technology in education isn't so much about learning acronyms, or even mastering every single platform or memorising every feature. For me, it's a slow release. A teacher-centered learning experience. I have worked as a digital integration specialist before, and I learnt early that death by powerpoint 'workshops' are not effective at all. Putting pressure on those to 'get with the times' was also not a good approach. I needed to create Innovation Hubs, that were PBL based. I pose this question.. What if instead of overwhelming teachers w/ 20 hours of generic AI training, we let them pick ONE project their passionate about? Maybe using Claude for making creative writing workshops, or exploring how ChatGPT could transform book club discussions. Let them build confidence naturally, at a pace that works best for them. I wrote up a comprehensive blog on this often messy challenge- how we can shift from those painful traditional tech trainings to something that actually works. Because lets be honest, if were gonna make AI in education work, we need to stop treating teachers like their just another user manual to update. Co-Created Project-Based Professional Development within Innovation Hubs will lead to better digital literacy. Thom Markham, Ph.D. Dan Jones Kyle Wagner Al Kingsley MBE Vera Cubero Austin Levinson, Ed. M. Nick Potkalitsky, PhD Mike Kentz Professor Sean Wiebe Dan Thomas #AIinEducation #TeacherPD #ProjectBasedLearning #EdTech #FutureOfLearning

🚀 Most beginner instructional designers make the same mistake when writing learning objectives… and it quietly kills the quality of their training. Learning objectives are one of those things everyone writes… but almost no one is taught well. So what happens instead? We get classics like: ❌ “Participants will understand communication skills” ❌ “Learners will learn Excel” ❌ “This workshop will teach delegation” The problem? These objectives describe the course, not the learner. They’re vague. They’re immeasurable. And they don’t tell us what “good” looks like. Here’s a simple fix 👇 Swap vague verbs for observable actions: ✨ “After this session, team leads will conduct 1:1 conversations using the XYZ framework.” ✨ “After completing the module, analysts will create 3 pivot tables to compare quarterly data.” ✨ “After the workshop, managers will delegate tasks using the 4-step delegation model.” Notice the pattern? Good learning objectives focus on: 🧩 the learner 🧩 the behavior 🧩 in context 🧩 with a measurable action Learning objectives aren’t just nice formatting they shape design, practice, assessment, and business outcomes. If you want to go further, I’ve linked a short read in the comments that explains how to write proper L&D objectives with real examples.