Cold Calling Best Practices

I used to count every "no" in sales like they were failures. Big mistake. After thousands of rejections, here's what I've learned: Each "no" isn't pushing you further from success. It's pulling you closer to your next "yes." Think about it... My worst sales day ever? 47 straight rejections. My best sales day ever? The very next day. Why? Because those 47 "no's" taught me EXACTLY what wasn't working. Here are 5 truths about rejection every salesperson needs to hear: 👇 1. It's NEVER personal (even when it feels like it is) They're not rejecting YOU. They're rejecting the timing, the budget, the priority. I once had a prospect tell me to "never call again." 6 months later? They became my biggest client. Their situation changed. Not me. 2. Most people don't know they need help Your job isn't to convince everyone. Your job is to help people realize their problems. ↳ They think their process is "fine" ↳ They don't see the inefficiencies ↳ They're comfortable with mediocre Sometimes a "no" is just "I don't understand yet." 3. Motivation can't depend on outcomes Lost a deal? Your energy stays HIGH. Got ghosted? Your enthusiasm stays STRONG. Faced rejection? Your optimism stays INTACT. Because here's the truth: The prospect who needs you most might be your next call. Don't let the last "no" rob them of your best effort. 4. Your perfect customers are out there Not everyone needs what you sell. But someone desperately does. While you're wasting energy on the wrong prospects, Your ideal customer is struggling without your solution. Every "no" gets you closer to finding them. 5. Remember your wins For every rejection, someone said "yes." For every slammed door, another opened. For every lost deal, you've transformed a business. Keep a "wins folder." Screenshots of thank you emails. Messages from happy customers. Success stories you've created. Open it after tough days. Here's what changed everything for me: I stopped seeing "no" as failure. I started seeing it as data. No budget? Note it. Move on. Wrong timing? Calendar it. Follow up. Not interested? Perfect. Next. Because rejection in sales isn't a wall. It's a filter. It filters out the wrong fits. It filters out the bad timing. It filters out the mismatched needs. Until all that's left... Are the people you can actually help. So the next time you hear "no"? Don't slump your shoulders. Square them. You're not failing. You're filtering. And your next "yes" just got closer.

Cold Calling Is Dying. Here’s What’s Replacing It. The numbers don’t lie: • Cold call success rates have dropped to 2.3% in 2025, down from 4.8% last year (Cognism). • 72% of sales calls never reach a person, and it takes 8+ dials to connect with just one prospect. • Only 28% of reps still view cold calling as effective. Meanwhile, high-performing teams are doing something different. Research-Driven, Insight-Led Outreach Wins: • Reps who thoroughly research their prospects are 3x more likely to succeed (Clevenio). • Prospect-specific research can lift conversions by ~30%. • Insight-led outreach builds trust before a call is ever placed. Email and Social Are Outpacing Phone-First Approaches: • Personalized cold emails outperform generic ones by 32%; average reply rates are 8–9%. • 78% of social sellers outsell peers, and social-enabled teams hit quota 66% more often. Takeaway: 1. The call is no longer the first touchpoint. It’s the third or maybe the fourth; it’s only viable once you have demonstrable engagement via other channels. 2. Buyers start with research—so should you. Start with research. Deliver value. Leverage email and social. Then—and only then—call with context. You’re no longer the teacher like when you were knocking on doors. 3. This is how modern sales works. And this is how trust is built at scale. Welcome to the future, my friends. 🙌🏾 #NervousSystemsStrategist #SalesLeadership #ModernSelling #ColdCalling #SalesDevelopment #InsightSelling #SalesStrategy #SalesEnablement

Most AEs fail on the phone for one simple reason: They’re cold calling people who’ve never heard of them. In 2025, that’s just lazy. Here’s how I would book executive meetings without sounding like a desperate sales rep: I used to teach cold calling techniques. Tonality. Pacing. Objection handling. And while that still matters... It’s not the reason I consistently get meetings with C-level buyers. The secret? I never cold call anymore. I warm call. Here’s how I do it: Step 1: Start with a personalized, relevant email. Do some quick research. Make it about them. For example, if I’m reaching out to a CRO, I’ll highlight a drop in quota attainment from RepVue and explain how I can help upskill their team in tough times. Step 2: That same day—a few hours later—I call their cell phone. (ZoomInfo or LinkedIn can get you that. No excuses.) DO NOT call the office. DO NOT waste time dialing assistants. If you can’t get a cell, send a LinkedIn connection request with a DM or video message. Step 3: When I call, I say: “Hi, this is Ian Koniak—did you happen to see the email I sent this morning?” If they say no: “No problem. I sent it because I saw your team’s quota attainment is down since 2022. I think I can help based on what I’ve done with other clients. Do you have a couple minutes now, or should we find time to connect on Zoom?” It’s not a pitch. It’s a reference to something you already sent that’s about them. That’s what makes it warm. Step 4: If they don’t respond, wait 2–3 days. Then reply to the original thread with more context: – Mention the training or workshops you offer – Share real results (e.g., 20% increase in quota attainment) – Ask: “Is this something you’d be open to learning more about?” Always lead with interest, not a hard ask for time. Step 5+: Stack 6–8 touchpoints total. Each one builds on the last—adding more insight, examples, testimonials. Mix in: – LinkedIn videos – Client stories – Relevant frameworks Each message = more value. That’s how you break through. It can take 8-12 touchpoints to get a meeting. Most reps quit after 1-3 touchpoints. Or worse—just send the same “following up” message. No value. No relevance. No shot. This process works. It’s not magic. It’s just real sales effort with a real strategy.

I’ve been cold calling for 9 years. Here’s everything I know about it: (this is a longer post so bear with me) 𝟭. 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟭𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴: People don’t hang up because it’s a cold call. They hang up because you sound unsure, scripted, or boring. - Be calm. - Be confident. - Be clear. 𝟮. 𝗦𝗸𝗶𝗽 𝘁𝗵𝗲 𝘀𝗺𝗮𝗹𝗹 𝘁𝗮𝗹𝗸: Don’t ask “𝘏𝘰𝘸’𝘴 𝘺𝘰𝘶𝘳 𝘥𝘢𝘺 𝘨𝘰𝘪𝘯𝘨?” Don’t ask “𝘐𝘴 𝘯𝘰𝘸 𝘢 𝘣𝘢𝘥 𝘵𝘪𝘮𝘦?” Just try: “𝘏𝘦𝘺 (𝘯𝘢𝘮𝘦), 𝘐 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦𝘯’𝘵 𝘦𝘹𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴, 𝘐’𝘭𝘭 𝘬𝘦𝘦𝘱 𝘪𝘵 𝘴𝘶𝘱𝘦𝘳 𝘣𝘳𝘪𝘦𝘧.” That opener alone will double your talk time. 𝟯. 𝗣𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁: No one cares that you’re the “𝘯𝘰.1 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝘟.” Tell them what pain you solve, fast. 𝟰. 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀: “I’m not interested” just means they don’t understand you yet. Use the FFF method: Feel - Felt - Found. “𝘐 𝘨𝘦𝘵 𝘵𝘩𝘢𝘵. 𝘖𝘵𝘩𝘦𝘳𝘴 𝘧𝘦𝘭𝘵 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦… 𝘣𝘶𝘵 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘧𝘰𝘶𝘯𝘥 𝘸𝘢𝘴 (𝘣𝘦𝘯𝘦𝘧𝘪𝘵).” 𝟱. 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝗶𝘀𝗻’𝘁 𝘁𝗼 𝘀𝗲𝗹𝗹, 𝗶𝘁’𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻: If they’re talking, you’re winning. If they’re curious, you’re in. If you book the meeting, that’s the win. 𝟲. 𝗩𝗼𝗹𝘂𝗺𝗲 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: You could have the best pitch in the world… But if you don’t make the dials, you won’t get the meetings. Consistency > perfection. 𝟳. 𝗬𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗯𝗼𝗼𝗸 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝘄𝗶𝘁𝗵 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲: Don’t waste time trying to convince people who don’t have the problem you solve. Laser focus on your ICP, the ones who feel the pain. 𝟴. 𝗧𝗿𝗮𝗰𝗸 𝘆𝗼𝘂𝗿 𝗲𝗻𝗲𝗿𝗴𝘆: Your tone > your script. People say yes to people who sound like they believe in what they’re saying. 𝟵. 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗱𝗲𝗽𝗲𝗻𝗱𝘀 𝗼𝗻 𝗶𝘁: Most meetings I book happen after the call. Send a short LinkedIn DM or a value-driven email right after. 𝟭𝟬. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗿𝗲𝗽𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗶𝗻𝗴 𝗶𝘁: They have a framework. They prep. They reflect after each call. And they improve daily. Cold calling still works if you do it right. Now let's book some meetings!!!! P.S. I've created a free cold calling cheat sheet where I share all of my do's & don'ts. You can access it for free here: https://lnkd.in/g9BrrDA6

I made 50 cold calls every day for 16 months. Here's what I learned: 1. Every prospect is always busy. You are interrupting. 2. You worry too much about doing a clever opener. 3. You need a pain-related problem statement. 4. Do not pitch anything, unless specifically asked. 5. What you say is less important than how you say it. 6. Strong onfidence, energy and tone are key. 7. Do your homework & mention 2-3 research triggers. 8. Always ask to validate your assumptions. 9. Know 3 customer transformation stories really well. 10. Expect to get yelled at or hung up on. Embrace it. Those 16 months have been tough, long & tiring. They have also been an incredible life school. Whatever you want to do: make the phone your friend. What else would you add?👇

If my CEO asked me to bring $1000 MRR by tomorrow 5PM, here’s exactly how I’d do it. No fluff. No theory. Just actions that actually move the needle. First, the math: $1000 MRR = 5 deals at $200/month. Or 10 deals at $100/month. Assuming: 20% close rate after conversation 10% reply rate on first touch 30% pickup rate on cold calls I need about 400 multichannel touches to be safe. Not impossible. But no time to waste. Here’s the plan: 1️⃣ List Building (3 hours max): → Define ICP: SaaS founders with 5–50 employees, $500k–$5M ARR → Pull 300–500 contacts using Linkedin Sales Navigator or Clay → Verify emails via lemlist or NeverBounce by ZoomInfo - Enrich phone numbers using Lusha or lemlist No random contacts. Only high buying-intent people. 2️⃣ Offer Crafting (1 hour): The message is simple: “Hey [FirstName], noticed [specific pain point]. Helping [similar companies] fix this with [outcome]. Can show you in 5 mins if you want.” No links. No PDFs. No decks. Just a conversation starter. 3️⃣ Channel Strategy: Forget cold emails alone. Go full speed on: → LinkedIn DMs → Cold calls → Cold emails (only if no reply elsewhere) Tools: lemlist (for multichannel outreach and automation) Pipedrive or HubSpot (to track conversations) The goal before noon: 150 LinkedIn DMs 100 cold calls 150 cold emails Personalize the first line. Automate the follow-ups. 4️⃣ Execution: 8AM–12PM: Prospect 12PM–1PM: Lunch + quick reply check 1PM–5PM: Qualification calls + Closing Speed-to-call is king. If someone replies, call them within 5 minutes. Book same-day meetings. Not “next week.” 5️⃣ Pitch Framework: Ask: “What’s your #1 priority today around [pain]?” Then pitch: “Here’s how we solve it. Here’s the price. You can start today. Want to see it live?” Simple. Direct. No overtalking. 6️⃣ Closing: Send Stripe link,Docusign, or PandaDoc quote on the call. Push for same-day signature. If they say “let me think,” ask: “What’s missing for you to decide today?” 7️⃣ Follow-up (4PM): Use manual LinkedIn voice notes for high touch follow-up. One follow-up nudge can close the deal. In short: 400 touches → 25 conversations → 5 closed deals → $1000 MRR. All inside 24 hours. Speed wins. Volume wins. Clarity wins. If you had to bring $1000 MRR by tomorrow, how would you approach it?

Cold calling lesson: Don’t pitch. Poke. Let’s say I’m selling software that filters out fake AI-generated job applications. I could open the call like this: “Hey, we help talent teams eliminate AI-generated applications before they hit your ATS. We use advanced detection to save hours of recruiter time. The purpose of my call is to schedule time to show you how it works.” That’s a pitch. And when people feel pitched, they brace themselves. They get quiet. Guarded. Distrustful. Now let’s try poking the bear instead: “Not sure if you’re seeing this, but a bunch of companies are getting flooded with AI-generated job apps that look totally legit. How are you spotting those before they hit your ATS?” That’s not a pitch. That’s an illumination question. It surfaces a blind spot. It creates a little tension. It invites someone to think, not defend. Here’s the psychology: When you pitch, you’re telling them what their problem is. When you poke the bear, you’re letting them recognize it for themselves. That moment of recognition is where curiosity begins. And curiosity opens the door to conversation. So next time you’re on a cold call, ditch the pitch. Poke the bear. Buyers have the answers. Sellers have the questions.

6 cold calling tips that work like a charm in 2025 (and why): 1. Say your full name (without being asked) "Hi this is Chris Orlob calling from pclub..." You might think 'no one cares who you are!' Wrong. People who command respect and attention state their full name when they introduce themselves. You want a (subtle) aura of authority. 2. State your company name (without being asked. Why? If you don't, they'll ask. If they ask, they're in control of the conversation. You're back-pedaling now. 3. State the reason for the call. Same logic as above. "Hi this is Chris Orlob with pclub. Reason I'm calling is..." You're in control (without being 'controlling' - big difference). 4. Describe their problem better than they can. Life tip: If you can describe your customer's problem better than they can themselves.... They'll automatically assume you have the best solution. This should feel like you're peering into their soul a little bit. Or reading a page from their journal. "One of the challenges I hear from VPs of Sales in this climate is despite the fact that they're hyperfocused on growing revenue *efficiently*... most are struggling to do that. This new environment has surface selling skill gaps reps simply didn't need to close two years ago, and now only a third of reps make quota. Curious how that's showing up in your world?" 5. Sell the meeting. Not the product. Your job is to sell time at this point. Not your product. "If we meet, I'm happy to share how other Series B VPs of Sales in a similar spot are handling this. At best, we continue pursuing something together. At worst, you hear a few peer best practices." 6. Assume the close. Assumptive selling doesn't work on big ticket items. But you're not selling a big ticket item (yet). You're just selling the meeting. End your talk track and ask with "Got your calendar handy?" Give these a try. What cold calling tips would you add?

Just got off a call with a founder who's sent 1,000+ cold emails with ZERO responses... Let me ask you something... Have you ever crafted what you thought was the perfect outreach message, only to be met with complete silence? One of my clients (a SaaS founder) just shared their frustrating experience that might sound familiar... They spent weeks perfecting their message, researching prospects, and personalizing every email. The result? Radio silence. Zero responses. Zero meetings. Zero opportunities. And here's what really hurts... Their competitor, with an inferior product, was landing meetings left and right with the same prospects. After analyzing thousands of outreach campaigns, I’ve discovered that trust isn't built through volume - it's built through three specific elements that buyers actually care about. Here are the 3 trust drivers that actually get decision-makers to reply: 1) Social Proof That Matters Stop leading with generic logos. I've found buyers instantly engage when you share specific results from companies in their exact industry. They need to see themselves in your success stories. ✅ POWER MOVE:  Reference a similar company's specific metrics improvement (e.g., "We helped Company X increase their conversion rate by 47% in 60 days") 2) Thought Leadership Signals Your prospects are drowning in "experts." I've tested this extensively - buyers respond when you demonstrate deep industry knowledge through specific insights about their business challenges. ✅POWER MOVE: Share a unique observation about their market position or recent company changes that others missed. 3) Micro-Deliverables This is the game-changer most miss. I've seen response rates triple when founders offer immediate value before asking for anything in return. ✅POWER MOVE: Provide a quick competitive analysis or specific growth opportunity they can implement today, regardless of whether they reply. The data is clear: 89% of cold outreach fails because it focuses on what YOU want instead of what THEY need. These aren't just theories - I've watched these exact strategies transform response rates from 2% to 20%+ across hundreds of campaigns. Here's the real question: How many of these trust drivers are you actually incorporating in your outreach right now? #ColdOutreach #B2BSales #TrustBasedSelling #OutboundMarketing #SalesStrategy

Reason to meet vs reason to buy. This one key shift doubled a client's cold call conversion rates from 4.7% to 10%+ That's 1 meeting booked from every 10 live conversations vs. 20+. Here are the three steps our client took to massively improve their cold calling: ✅ Step 1) Use data to diagnose WHERE the problem is happening We didn't start listening to a bunch of recordings right away. We just looked at these stats: - Connects vs. Conversations: The connect rate was 7-8%, but the conversation rate was <10%. That means that less than 1/10 prospects even wanted to talk with them. This helped us identify the problem in the intros of their calls What we did: Implemented a permission-based opener and our Reason To Meet (RTM) framework. Every opener needs a trigger, tension, and trust. Example in step #2. - Call length: For reps with call lengths longer than 3 min, but no meeting booked...we knew they were running into specific objections. - Dispositions: We looked for how often dispositions for "not the decision maker" or specific objections came up and adjusted accordingly. ✅ Step 2) Shift from reason to buy to Reason To Meet (RTM) The cold call is NOT about a place to sell. The buyer does NOT need a reason to buy. They need a reason to meet. A reason to meet (RTM) has three parts: - Trigger - Why now? Make it timely. - Tension - Why change? Make it relevant. - Trust - Why us? Make it credible. You should deliver all three Ts in the first 60 seconds of the cold call: Example: "Hi Dave, it's Jason. Calling about the EMEA hiring efforts. Do you have a minute? Great. I imagine you're dealing with a bunch of red tape in setting up in Italy and France. It can really derail hiring timelines. We recently helped another staffing firm in Seattle cut down time to hire by almost half. Does any of this sound relevant to your day to day? Or are you seeing something else?" ✅ Step 3) Go and see Senior leaders should be actively listening to call recordings. Bert Brokaw shared this on the Outbound Squad podcast. He spends 1-2 hours per day as a Director of Sales Development listening to cold calls. You have to stay active in what's happening at the ground level. ~~~ Follow these three steps, and you'll see massive improvements in your team's cold calling efforts.