Integrating Feedback in Project Cycles

Stuck in an endless loop of client changes? Lost track of what revision this constitutes? Yeah. Been there. Done that. The secret? It's not about saying no. It's about saying yes to the right things upfront. Every project that goes sideways starts the same way: Vague agreements. Fuzzy boundaries. Good intentions. Six weeks later you're bleeding money and everyone's frustrated. Here's my framework after 30 years of running two 8-figure businesses: The SOW is your salvation. Not some boilerplate template. A real document that covers: • Exact deliverables (not "design work" but "3 homepage concepts, 2 rounds of revisions") • Hours of operation ("We respond M-F, 9-5 PST. Weekend requests get Monday responses") • Revision rounds spelled out ("Round 1 includes up to 5 changes. Round 2 includes 3.") • Feedback cycles defined ("48-hour turnaround for client feedback or the project may be delayed or additional fees may be incurred") But here's what most people miss— Don't work on client notes immediately. Client sends 37 pieces of feedback at 11pm Friday? Producer sends conflicting notes from the CEO? Marketing wants one thing, sales wants another? Stop. Collect everything first. Resolve the conflicts. Get on the phone and discuss it with your client to get alignment. Separate the "have to haves" from the "nice to haves". Then present unified changes. "Based on all feedback received, here are the 8 changes we'll implement. This constitutes revision round 2 of 3." Watch how fast the random requests stop. No extra work that goes unappreciated. No more feelings of being taken advantage of. Communicate before the crisis, prevents the crisis from happening. "Just so you know, we're entering round 2. You have one more included. After that, it's $X per additional round." No surprises. No awkward money conversations. No resentment. Scope creep isn't a them problem. It's a you problem. And that's good news, because that means you are in control. They're not trying to take advantage. They just don't know where the boundaries are because you never drew them. Draw the lines early. Communicate them clearly. Everyone wins. What's your most painful scope creep story? What boundary would've prevented it? Small Business Builders #projectmanagement #clientmanagement #businessgrowth

Getting the right feedback will transform your job as a PM. More scalability, better user engagement, and growth. But most PMs don’t know how to do it right. Here’s the Feedback Engine I’ve used to ship highly engaging products at unicorns & large organizations: — Right feedback can literally transform your product and company. At Apollo, we launched a contact enrichment feature. Feedback showed users loved its accuracy, but... They needed bulk processing. We shipped it and had a 40% increase in user engagement. Here’s how to get it right: — 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Most PMs get this wrong. They collect feedback randomly with no system or strategy. But remember: your output is only as good as your input. And if your input is messy, it will only lead you astray. Here’s how to collect feedback strategically: → Diversify your sources: customer interviews, support tickets, sales calls, social media & community forums, etc. → Be systematic: track feedback across channels consistently. → Close the loop: confirm your understanding with users to avoid misinterpretation. — 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Analyzing feedback is like building the foundation of a skyscraper. If it’s shaky, your decisions will crumble. So don’t rush through it. Dive deep to identify patterns that will guide your actions in the right direction. Here’s how: Aggregate feedback → pull data from all sources into one place. Spot themes → look for recurring pain points, feature requests, or frustrations. Quantify impact → how often does an issue occur? Map risks → classify issues by severity and potential business impact. — 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗔𝗰𝘁 𝗼𝗻 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 Now comes the exciting part: turning insights into action. Execution here can make or break everything. Do it right, and you’ll ship features users love. Mess it up, and you’ll waste time, effort, and resources. Here’s how to execute effectively: Prioritize ruthlessly → focus on high-impact, low-effort changes first. Assign ownership → make sure every action has a responsible owner. Set validation loops → build mechanisms to test and validate changes. Stay agile → be ready to pivot if feedback reveals new priorities. — 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 What can’t be measured, can’t be improved. If your metrics don’t move, something went wrong. Either the feedback was flawed, or your solution didn’t land. Here’s how to measure: → Set KPIs for success, like user engagement, adoption rates, or risk reduction. → Track metrics post-launch to catch issues early. → Iterate quickly and keep on improving on feedback. — In a nutshell... It creates a cycle that drives growth and reduces risk: → Collect feedback strategically. → Analyze it deeply for actionable insights. → Act on it with precision. → Measure its impact and iterate. — P.S. How do you collect and implement feedback?

One of the hardest balances to master as a leader is staying informed about your team’s work without crossing the line into micromanaging them. You want to support them, remove roadblocks, and guide outcomes without making them feel like you’re hovering. Here’s a framework I’ve found effective for maintaining that balance: 1. Set the Tone Early Make it clear that your intent is to support, not control. For example: “We’ll need regular updates to discuss progress and so I can effectively champion this work in other forums. My goal is to ensure you have what you need, to help where it’s most valuable, and help others see the value you’re delivering.” 2. Create a Cadence of Check-Ins Establish structured moments for updates to avoid constant interruptions. Weekly or biweekly check-ins with a clear agenda help: • Progress: What’s done? • Challenges: What’s blocking progress? • Next Steps: What’s coming up? This predictability builds trust while keeping everyone aligned. 3. Ask High-Leverage Questions Stay focused on outcomes by asking strategic questions like: • “What’s the biggest risk right now?” • “What decisions need my input?” • “What’s working that we can replicate?” This approach keeps the conversation productive and empowering. 4. Define Metrics and Milestones Collaborate with your team to define success metrics and use shared dashboards to track progress. This allows you to stay updated without manual reporting or extra meetings. 5. Empower Ownership Show your trust by encouraging problem-solving: “If you run into an issue, let me know your proposed solutions, and we’ll work through it together.” When the team owns their work, they’ll take greater pride in the results. 6. Leverage Technology Use tools like Asana, Jira, or Trello to centralize updates. Shared project platforms give you visibility while letting your team focus on execution. 7. Solicit Feedback Ask your team: “Am I giving you enough space, or would you prefer more or less input from me?” This not only fosters trust but also helps you refine your approach as a leader. Final Thought: Growing up playing sports, none of my coaches ever suited up and got in the game with the players on the field. As a leader, you should follow the same discipline. How do you stay informed without micromanaging? What would you add? #leadership #peoplemanagement #projectmanagement #leadershipdevelopment

𝑻𝒉𝒆𝒚 𝒉𝒊𝒕 𝒕𝒉𝒆 𝒈𝒐𝒂𝒍. 𝑪𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒆𝒅. 𝑴𝒐𝒗𝒆𝒅 𝒐𝒏. 𝑻𝒉𝒆𝒏 𝒓𝒆𝒑𝒆𝒂𝒕𝒆𝒅 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒎𝒊𝒔𝒕𝒂𝒌𝒆𝒔 𝒐𝒏 𝒕𝒉𝒆 𝒏𝒆𝒙𝒕 𝒑𝒓𝒐𝒋𝒆𝒄𝒕. Sound familiar? A team closed a major deal. Leadership congratulated them. Everyone moved on to the next quarter. No one asked: “What made this work? What would we do differently?” Three months later, they tried to replicate the success — couldn’t. Because no one had captured what actually drove the win. McKinsey found that organizations with structured learning processes are 2.5× more likely to sustain performance, yet most skip the debrief and wonder why progress doesn’t stick. 𝘊𝘰𝘯𝘵𝘪𝘯𝘶𝘰𝘶𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵 𝘪𝘴𝘯’t 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘩𝘢𝘳𝘥𝘦𝘳 — 𝘪𝘵’𝘴 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘴𝘮𝘢𝘳𝘵𝘦𝘳. 𝑻𝒉𝒆 𝑳𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝑳𝒐𝒐𝒑 High-performing teams don’t just execute. They learn, capture, and apply. 1. Execute → Deliver the outcome 2. Reflect → Ask: What worked (and why)? What didn’t (facts, not blame)? What will we do differently next time? 3. Capture → Store lessons where people actually use them (not slides no one opens) 4. Apply → Embed learnings into the next cycle Most teams stop at Step 1. The best close the loop. 𝑻𝒉𝒆 𝑹𝒉𝒚𝒕𝒉𝒎 𝒐𝒇 𝑰𝒎𝒑𝒓𝒐𝒗𝒆𝒎𝒆𝒏𝒕 Improvement isn’t a project. It’s a practice. Daily: 5-min huddles → “What’s working? What’s stuck?” Weekly: 15-min retros → “What did we learn this week?” Quarterly: Strategic debriefs → “What patterns are emerging?” If reflection only happens when things go wrong, you’re learning too late. 𝐂𝐨𝐦𝐦𝐨𝐧 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 ❌ Celebrating wins without decoding success ❌ Repeating mistakes because no one reflected ❌ Treating improvement as a one-off project ❌ No feedback loops — teams flying blind 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐓𝐞𝐚𝐦𝐬 𝐃𝐨: ✓ Debrief every outcome — success and failure ✓ Make reflection part of weekly rhythm ✓ Capture insights in living systems, not cluttered docs ✓ Apply relentlessly 𝑻𝒉𝒆 𝒉𝒂𝒓𝒅 𝒕𝒓𝒖𝒕𝒉: If you’re not getting better, you’re getting beaten. The fastest teams aren’t the busiest — they’re the most reflective. Reflect: → When did you last debrief a success to understand what made it work? → Do you have a weekly rhythm for learning — or only during crises? 𝘊𝘰𝘯𝘵𝘪𝘯𝘶𝘰𝘶𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵 𝘪𝘴𝘯’t 𝘢𝘯 𝘦𝘷𝘦𝘯𝘵. 𝘐𝘵’𝘴 𝘢 𝘥𝘪𝘴𝘤𝘪𝘱𝘭𝘪𝘯𝘦. P.S. To build this discipline into your leadership rhythm → 𝑻𝒉𝒆 𝑰𝒏𝒏𝒆𝒓 𝑬𝒅𝒈𝒆 https://lnkd.in/gi-u8ndJ #TheInnerEdge #ContinuousImprovement #ExecutionExcellence #LeadershipRhythm #StrategicLeadership

Every company says they listen to customers. But most just hear them. There's a difference. After spending years building feedback loops, here's what I've learned: Feedback isn't about collecting data. It's about creating change. Most companies fail at feedback because: - They send random surveys - They collect scattered feedback - They store insights in silos - They never close the loop The result? Frustrated customers. Missed opportunities. Lost revenue. Here's how to build real feedback loops: 1. Gather feedback intelligently - NPS isn't enough - CSAT tells half the story - One channel never works Instead: - Run targeted post-interaction surveys - Conduct deep-dive customer interviews - Analyze product usage patterns - Monitor support conversations - Build customer advisory boards - Track social mentions 2. Create a single source of truth - Consolidate feedback from everywhere - Tag and categorize insights - Track trends over time - Make it accessible to everyone 3. Turn feedback into action - Prioritize based on impact - Align with business goals - Create clear ownership - Set implementation timelines But here's the most important part: Close the loop. When customers give feedback: - Acknowledge it immediately - Update them on progress - Show them implemented changes - Demonstrate their impact The biggest mistakes I see: Feedback Overload: - Collecting too much data - No clear action plan - Analysis paralysis Biased Collection: - Listening to the loudest voices - Ignoring silent majority - Over-indexing on complaints Slow Response: - Taking months to act - No progress updates - Lost customer trust Remember: Good feedback loops aren't about tools. They're about trust. Every piece of feedback is a customer saying: "I care enough to help you improve." Don't waste that trust. The best companies don't just collect feedback. They turn it into visible change. They show customers their voice matters. They build trust through action. Start small: 1. Pick one feedback channel 2. Create a clear process 3. Act quickly on insights 4. Show results 5. Scale what works Your customers are talking. Are you really listening? More importantly, are you acting? What's your approach to customer feedback? How do you close the loop? ------------------ ▶️ Want to see more content like this and also connect with other CS & SaaS enthusiasts? You should join Tidbits. We do short round-ups a few times a week to help you learn what it takes to be a top-notch customer success professional. Join 1999+ community members! 💥 [link in the comments section]

That’s the thing about feedback—you can’t just ask for it once and call it a day. I learned this the hard way. Early on, I’d send out surveys after product launches, thinking I was doing enough. But here’s what happened: responses trickled in, and the insights felt either outdated or too general by the time we acted on them. It hit me: feedback isn’t a one-time event—it’s an ongoing process, and that’s where feedback loops come into play. A feedback loop is a system where you consistently collect, analyze, and act on customer insights. It’s not just about gathering input but creating an ongoing dialogue that shapes your product, service, or messaging architecture in real-time. When done right, feedback loops build emotional resonance with your audience. They show customers you’re not just listening—you’re evolving based on what they need. How can you build effective feedback loops? → Embed feedback opportunities into the customer journey: Don’t wait until the end of a cycle to ask for input. Include feedback points within key moments—like after onboarding, post-purchase, or following customer support interactions. These micro-moments keep the loop alive and relevant. → Leverage multiple channels for input: People share feedback differently. Use a mix of surveys, live chat, community polls, and social media listening to capture diverse perspectives. This enriches your feedback loop with varied insights. → Automate small, actionable nudges: Implement automated follow-ups asking users to rate their experience or suggest improvements. This not only gathers real-time data but also fosters a culture of continuous improvement. But here’s the challenge—feedback loops can easily become overwhelming. When you’re swimming in data, it’s tough to decide what to act on, and there’s always the risk of analysis paralysis. Here’s how you manage it: → Define the building blocks of useful feedback: Prioritize feedback that aligns with your brand’s goals or messaging architecture. Not every suggestion needs action—focus on trends that impact customer experience or growth. → Close the loop publicly: When customers see their input being acted upon, they feel heard. Announce product improvements or service changes driven by customer feedback. It builds trust and strengthens emotional resonance. → Involve your team in the loop: Feedback isn’t just for customer support or marketing—it’s a company-wide asset. Use feedback loops to align cross-functional teams, ensuring insights flow seamlessly between product, marketing, and operations. When feedback becomes a living system, it shifts from being a reactive task to a proactive strategy. It’s not just about gathering opinions—it’s about creating a continuous conversation that shapes your brand in real-time. And as we’ve learned, that’s where real value lies—building something dynamic, adaptive, and truly connected to your audience. #storytelling #marketing #customermarketing

Everyone talks about “closing the feedback loop.” Here's what actually happens: - User (or stakeholder) gives feedback - You promise to “take it back to the team” - You discuss it internally - You decide not to build it - You never tell the user The feedback loop isn't closed. It's ghosted. Most “user feedback” ends up in a black hole called “we will consider it for future releases.” Stop asking for feedback you are not going to act on. It's worse than not asking at all. But if you do collect feedback, close the loop even when the answer is "no." Tell users when you won't build something and why. Explain what you are prioritizing instead. A "no" with context beats silence every time. Real feedback loops look like this: - Ask for specific input - Set clear expectations about next steps - Follow up with decisions and reasoning - Show how feedback shaped your roadmap Your users will respect you more for honest communication than empty promises. #ProductManagement #UserFeedback #UX #ProductStrategy

🚀 Maximizing Success in Software Testing: Bridging the Gap Between ITC and UAT 🚀 It's a familiar scenario for many of us in the software development realm: after rigorous Integration Testing and Certification (ITC) processes, significant issues rear their heads during User Acceptance Testing (UAT). This can be frustrating, time-consuming, and costly for both development teams and end-users alike. So, what's the remedy? How can we streamline our processes to ensure a smoother transition from ITC to UAT, minimizing surprises and maximizing efficiency? Here are a few strategies to consider: 1️⃣ *Enhanced Communication Channels*: Foster open lines of communication between development teams, testers, and end-users throughout the entire development lifecycle. This ensures that expectations are aligned, potential issues are identified early, and feedback is incorporated promptly. 2️⃣ *Comprehensive Test Coverage*: Expand the scope of ITC to encompass a broader range of scenarios, edge cases, and real-world usage patterns. By simulating diverse user interactions and environments during testing, we can uncover potential issues before they impact end-users. 3️⃣ *Iterative Testing Approach*: Implement an iterative testing approach that integrates feedback from UAT into subsequent ITC cycles. This iterative feedback loop enables us to address issues incrementally, refining the product with each iteration and reducing the likelihood of major surprises during UAT. 4️⃣ *Automation Where Possible*: Leverage automation tools and frameworks to streamline repetitive testing tasks, accelerate test execution, and improve overall test coverage. Automation frees up valuable time for testers to focus on more complex scenarios and exploratory testing, enhancing the effectiveness of both ITC and UAT. 5️⃣ *Continuous Learning and Improvement*: Cultivate a culture of continuous learning and improvement within your development team. Encourage knowledge sharing, post-mortem analyses, and ongoing skills development to identify root causes of issues and prevent recurrence in future projects. By adopting these strategies, we can bridge the gap between ITC and UAT, mitigating risks, enhancing quality, and ultimately delivering superior software products that meet the needs and expectations of end-users. Let's embrace these principles to drive success in our software testing endeavors! #SoftwareTesting #QualityAssurance #UAT #ITC #ContinuousImprovement What are your thoughts on this topic? I'd love to hear your insights and experiences!

Learning doesn’t happen in reports; it happens in loops. On Monday, we talked about how learning often gets lost when our feedback loops are broken. But what do strong feedback loops actually look like in practice? When data and insights travel upward, downward, and across the system, teams start to adapt faster, engage deeper, and make smarter decisions. Here are the three loops that keep your MEL system alive ⬆️Upward Feedback Loops – From Field to Leadership This is how learning travels from the field to inform strategic and funding decisions. Example: Field officers summarize insights from community meetings into short learning briefs. These briefs are shared in quarterly management reviews to inform what gets scaled, paused, or redesigned. Why it matters: Without upward loops, decision-makers fly blind and data collectors feel unheard. ⬇️Downward Feedback Loops – From Leadership to Communities This is how learning returns to those who shared the data in the first place. Example: A project shares simplified dashboards in community meetings to show progress, discuss gaps, and co-create next steps. Why it matters: Closing the loop builds trust, accountability, and stronger collaboration. ↔️Horizontal Feedback Loops – Across Teams and Partners This is how learning moves sideways, peer-to-peer, country-to-country, or between partners. Example: Teams from different regions host “learning exchanges” to compare what’s working in similar interventions. Why it matters: Horizontal loops turn learning into a shared asset rather than a siloed report. When all three loops are intentional, learning stops being an event and becomes a culture. PS: Which loop is strongest in your MEL system, and which one tends to break down?

𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝗻 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 🗣️ Ever feel like your Learning and Development (L&D) programs are missing the mark? You're not alone. One of the biggest pitfalls in L&D is the lack of mechanisms for collecting and acting on employee feedback. Without this crucial component, your initiatives may fail to address the real needs and preferences of your team, leaving them disengaged and underprepared. 📌 And here's the kicker—if you ignore this, your L&D efforts risk becoming irrelevant, wasting valuable resources, and ultimately failing to develop the skills your workforce truly needs. But don't worry—there’s a straightforward fix: integrate feedback loops into your L&D programs. Here’s a clear plan to get started: 📝 Surveys and Questionnaires: Regularly distribute surveys and questionnaires to gather insights on what’s working and what isn’t. Keep them short and focused to maximize response rates and actionable feedback. 📝 Focus Groups: Organize small focus groups to dive deeper into specific issues. This setting allows for more detailed discussions and nuanced understanding of employee needs and preferences. 📝 Real-Time Polling: Use real-time polling tools during training sessions to gauge immediate reactions and make on-the-fly adjustments. This keeps the learning experience dynamic and responsive. 📝 One-on-One Interviews: Conduct one-on-one interviews with a diverse cross-section of employees to get a more personal and detailed perspective. This can uncover insights that broader surveys might miss. 📝 Anonymous Feedback Channels: Ensure there are anonymous ways for employees to provide feedback. This encourages honesty and helps identify issues that employees might be hesitant to discuss openly. 📝 Feedback Integration: Don’t just collect feedback—act on it. Regularly review the feedback and make necessary adjustments to your L&D programs. Communicate these changes to employees to show that their input is valued and acted upon. 📝 Continuous Monitoring: Use analytics tools to continuously monitor engagement and performance metrics. This provides ongoing data to help refine and improve your L&D initiatives. Integrating these feedback mechanisms will not only enhance the effectiveness of your L&D programs but also boost employee engagement and satisfaction. When employees see that their feedback leads to tangible changes, they are more likely to be invested in the learning process. Have any innovative ways to incorporate feedback into L&D? Drop your tips in the comments! ⬇️ #LearningAndDevelopment #EmployeeEngagement #ContinuousImprovement #FeedbackLoop #ProfessionalDevelopment #TrainingInnovation