Follow-Up Strategies After Events

A lot of the value of attending or speaking at a conference doesn’t come from being there. It comes from what you do afterwards. How many times have you come back from a conference or event and thought, “I should’ve done more to maximize that experience”? Not just attending the sessions or showing up at the networking receptions, but turning it into something meaningful for your visibility, your relationships and your business development efforts. Me too 🙋🏼♀️ It’s easy to get caught up in our busy lives, especially after returning from a conference and then move on to the next thing without following up. What you proactively do after the event is what can turn conversations into relationships and visibility into opportunity. Here are some ways to make the most of attending your next conference: ✔️ Prioritize the people you met and follow up with context on LinkedIn or by email, referencing your conversation and suggesting a clear next step ✔️ Follow up with organizers to share feedback and express interest in speaking or getting involved in future programming ✔️ Turn your conference notes into key takeaways and share them as content (LinkedIn post, blog post or short video) connected to your work, your clients or what you’re seeing in the market ✔️ Host your own webinar to recap key themes and extend the conversation ✔️ Interview speakers or attendees whose perspectives stood out and use that content in a webinar, blog post or on social media ✔️ Host an internal recap to share key insights and connect them to your team’s work ✔️ Turn questions or conversations from the event into content or targeted outreach ✔️ Share insights from the event in an email newsletter ✔️ Add relevant new contacts to your email list so you can stay visible with them ✔️ Create a simple system to stay in touch with the people who matter most ✔️ Review the attendee list and reach out to people you didn’t meet ✔️ Follow up with speakers you admired, even if you didn’t connect in person ✔️ Identify one trend or theme you kept hearing across conversations and proactively share that perspective with clients or colleagues You already put in the time and energy to be there. This is how you carry that momentum forward. Which of these ideas resonated most with you? #LegalMarketing #ClientDevelopment #LinkedInTips #BusinessDevelopment #PersonalBrandingTips

𝐖𝐡𝐞𝐧 𝐘𝐨𝐮 𝐋𝐨𝐬𝐞 𝐚 𝐃𝐞𝐚𝐥, 𝐖𝐢𝐧 𝐚 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩. A few months ago, I was in advanced discussions with a client. A sales training that we had designed exclusively for them. Everything seemed to be on track and then we received a call that the client has decided to go with another vendor. I had two choices: walk away disappointed or take a different approach. I chose the latter. I reached out with a simple yet genuine message: "Thank you for considering us. I truly appreciate the opportunity to work with you and respect your decision. If there’s ever a way I can support you, I’m just a call away." This one gesture sparked something powerful. We stayed in touch—exchanging insights, celebrating milestones, and occasionally started catching up. Last week, the client not only came back with a fresh opportunity but also referred me to someone in their network. The lesson is simple: 𝐄𝐯𝐞𝐫𝐲 𝐝𝐞𝐚𝐥 𝐢𝐬𝐧’𝐭 𝐦𝐞𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐰𝐨𝐧, 𝐛𝐮𝐭 𝐞𝐯𝐞𝐫𝐲 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐰𝐨𝐫𝐭𝐡 𝐧𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠. 💡 Here’s what you can do when you lose a deal: 1️⃣ Seek feedback: It’s not rejection; it’s redirection. Learn what you can do better. 2️⃣ Leave a positive impression: Gratitude and respect are remembered long after a lost pitch. 3️⃣ Stay top of mind: Keep the relationship alive with genuine care and helpful updates. In sales, a lost deal today could turn into a golden opportunity tomorrow—if you invest in the nurturing the relationship. Have you turned a loss into a win before? #growthmindset #saleslessons #sales #training #coach #simpli5sales #thesalesschool

𝐀 𝐟𝐞𝐰 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨, 𝐈 𝐚𝐭𝐭𝐞𝐧𝐝𝐞𝐝 𝐚 𝐥𝐚𝐫𝐠𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞. 𝐇𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐞𝐫𝐞 𝐞𝐱𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐫𝐝𝐬, 𝐚𝐝𝐝𝐢𝐧𝐠 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐚𝐧𝐝 𝐦𝐨𝐯𝐢𝐧𝐠 𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡𝐢𝐧 𝐦𝐢𝐧𝐮𝐭𝐞𝐬. 𝐈𝐭 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐬𝐩𝐞𝐞𝐝 𝐝𝐚𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬. By the end of the day, my pocket was full of business cards, but I couldn’t remember half the conversations. That’s when it hit me: networking isn’t about collecting names, titles, or LinkedIn connections. It’s about building relationships that actually matter. Here’s what I learned the hard way: - When you treat networking as a numbers game, you end up with contacts, not connections. - When you reach out without a clear purpose, people can sense it—and the conversation rarely goes far. - When you don’t nurture relationships over time, they fade away before any real value is created. So what works instead? - Adopt a value-first mindset. Before reaching out, I ask myself, “How can I contribute to this person’s journey before asking for anything?” Sometimes it’s sharing an article, making an introduction, or just offering encouragement. - Prepare before connecting. A little research goes a long way. Personalizing a message shows genuine respect for someone’s time and creates a much stronger first impression. - Maintain relationships. I’ve learned that small, consistent touches—congratulating someone on a promotion, commenting thoughtfully on their posts, or checking in periodically—make a big difference in keeping connections alive. Over time, I’ve discovered that quality connections always outweigh quantity. The few meaningful relationships I’ve nurtured have opened more doors, created more opportunities, and led to more collaboration than any pile of business cards ever could. 𝐒𝐨, 𝐈’𝐦 𝐜𝐮𝐫𝐢𝐨𝐮𝐬, 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠? 𝘞𝘩𝘢𝘵’𝘴 𝘸𝘰𝘳𝘬𝘦𝘥 𝘣𝘦𝘴𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘪𝘯 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘨𝘦𝘯𝘶𝘪𝘯𝘦, 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴? #NetworkingStrategy #ProfessionalGrowth #BusinessRelationships #CareerDevelopment #LinkedInTips #RelationshipBuilding #CoachIshleenKaur #InternationalBusinessCoach LinkedIn News LinkedIn News India LinkedIn for Small Business

>>>𝗡𝗼 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽? 𝗡𝗼 𝗽𝗼𝗶𝗻𝘁 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽. That’s the rule I’ve set for myself after too many missed connections at great events. You know the drill: → You leave a room buzzing with ideas, names, and conversations. → You promise to stay in touch. → Then real life kicks in—and the momentum disappears. I’ve learned this the hard way. Now, I don’t attend unless I’m ready to do the follow-up work too. Now I'm trying something new: → I teamed up with an accountability partner to debrief post-event. (Thanks Elina!) → We share notes, fill in gaps, and add next steps. → That accountability makes a huge difference. I’ve also added two tactics that make a real impact: → Book follow-up meetings on the spot. If the convo’s going well, lock in a next step before you part ways. → Post your takeaways publicly. Share a few insights or reflections from the event. It signals value and helps people reconnect. If you're not using a CRM, here’s my simple follow-up playbook: → Input all the people you've met in a spreadsheet. → Use LinkedIn as your mini-CRM. Be very specific in a DM how and when you met. → Personalize your connection requests or your 1st DM. Mention the event. Reference your chat. Two lines are enough. → Follow up while it’s still fresh. Send the article, make the intro, or just say “great meeting you.” → Engage publicly. Comment on their latest post. Like something they shared. Stay visible. → Make your profile do the heavy lifting. Clear headline. Updated summary. Recent post. Your profile should reinforce the connection. IRL is just the spark. What you do after—that’s what turns a name tag into a relationship. What’s your follow-up system look like? Photos from Tuesday event at Technology Park Ljubljana where we talked about dos and don'ts of opening new markets.

Maintaining professional relationships with colleagues who have left your organization can be a valuable asset for career and personal growth. Here are some tips on how to do it: Stay connected on LinkedIn. LinkedIn is a great platform to stay connected with former colleagues. You can follow their updates, share articles and resources, and even send them a quick message to catch up. Send them a congratulatory message when they move on to a new job or promotion. This shows that you are supportive of their career growth and that you are still interested in their professional journey. Attend industry events together. Industry events are a great way to reconnect with former colleagues and catch up on their latest projects and initiatives. Offer your help and expertise. If your former colleague is starting their own business or taking on a new challenge, offer your help and expertise. This could involve providing advice, making introductions, or offering mentorship. Be a good referral partner. If you hear about a job opportunity that would be a good fit for a former colleague, be sure to refer them. This could help them land their next great job and further strengthen your professional relationship. A wider network of contacts. The more people you know in your industry, the more opportunities you will have for career advancement and collaboration. Access to new information and insights. Former colleagues can provide you with valuable insights into their new companies and industries. Potential mentors and advisors. Former colleagues can offer you guidance and support as you navigate your career. A source of referrals and recommendations. Former colleagues can provide you with positive references and recommendations when you are looking for a new job. You can build a strong network of contacts, access valuable information and insights, and gain potential mentors and advisors. These relationships can also lead to new opportunities and collaborations, further enhancing your career prospects. Remember, professional relationships are a two-way street. Be sure to reciprocate the effort and support that your former colleagues provide you. This will help to strengthen your bonds and ensure that your professional relationships remain mutually beneficial. Additional tips: Personalize your interactions. When you connect with a former colleague, take the time to personalize your interactions. This could involve sending them a message about a recent project they worked on or congratulating them on a personal achievement. Be genuine and authentic. When you interact with former colleagues, be genuine and authentic. Let them know that you value their friendship and professional relationship. Be patient. Building and maintaining professional relationships takes time and effort. Don't get discouraged if you don't hear back from a former colleague immediately. Keep in touch and continue to nurture the relationship over time.

Most B2B companies spend $50K on events and forget the $500 that actually converts. I watched a client blow their entire Q4 budget on a massive booth. Premium location. Fancy screens. Full swag suite. They got 47 badge scans. 3 follow-up calls. Zero pipeline. Meanwhile, I spent $500 on coffee cards the week before the same event. Sent them to 20 target accounts with a simple note: "I'll be at [Event]. Would love to buy you an actual coffee and chat about [specific challenge]." 18 showed up. 12 booked follow-ups. 4 became opportunities. 2 closed within 90 days. Here's what most companies miss about event ROI: ➜ The magic happens in the 1:1 moments, not the booth traffic ➜ Pre-event outreach beats post-event follow-up every time ➜ A $25 coffee card outperforms a $2,500 dinner My exact pre-event playbook: 1. **Three weeks out:** Pull the attendee list, match it to your ICP 2. **Two weeks out:** Send personalized gifts to top 20-30 targets 3. **One week out:** Follow up with calendar links for specific time slots 4. **Day of:** Skip the booth duty, focus on booked meetings 5. **Day after:** Send thank-you gifts to no-shows with "sorry we missed you" The math is stupid simple: Traditional event spend: $50K ÷ 3 opportunities = $16,666 per opp Smart gifting approach: $500 ÷ 4 opportunities = $125 per opp You don't need a bigger booth. You need a better strategy. And maybe some coffee cards.

I see it all the time. A fundraiser identifies a great prospect, sends a thoughtful email, and… nothing. They follow up with a call and leave a voicemail… crickets. The prospect goes cold. But the top 1% of fundraisers don't see this as rejection. They see it as a puzzle. They know the difference between pestering and strategic persistence. It's not about sending the same email 8 times. It's about a deliberate, value-added approach. Consider this: ●It takes an average of 8-12 touchpoints to secure a meeting with a new major gift prospect. ●Varying your outreach channel (email, phone, LinkedIn, a handwritten note) can increase response rates by up to 40%. ●Adding value—sharing a relevant article, a connection, or an insight—in your follow-up shifts the dynamic from an "ask" to a "conversation." One fundraiser I know targeted the CEO of a major local company. For 4 months, she executed a plan: ●Initial email (no response). ●Follow-up call two weeks later (voicemail). A month later, she sent a handwritten note congratulating him on a recent company award she saw in the news. She then connected with him on LinkedIn, mentioning the award. Two weeks later, she sent a final email with the subject "Following up on my note" and referenced a shared interest from his public profile. He responded in 10 minutes. The meeting was scheduled for the next week. Persistence isn't about volume; it's about value. What's the longest you've ever pursued a prospect before getting a meeting?

A Marketing team spent $200k on conferences & events in 2025. I had to ask, "Which conferences actually drove revenue?" Crickets… A total of 18 conferences in 2025 & they had no idea which one’s actually performed. They knew how many badges they scanned. They knew how many "leads" they collected. But they had zero clue which events turned into actual pipeline. Here's what we found when we dug in: 1. The follow-up was a disaster. Most leads sat in a spreadsheet for 2-3 weeks before anyone touched them. By the time sales reached out, the prospect had already moved on or talked to a competitor. The few that did get followed up quickly? Way higher conversion rates. Like 4x higher. Turns out timing matters. A lot… 2. They were measuring the wrong things. Success was "we scanned 250 badges." Not "we booked 15 qualified meetings" or "we generated $200K in pipeline." So they kept going to the same conferences every year because it felt productive. Even though half of them generated nothing. 3. There was’t a good events/conference system. Their system was: Sales Reps send a picture of conference badges to a slack channel —> Marketing team looks them up in their data tool —> adds the data to a spreadsheet —> Review the spreadsheet after the event, fill out any missing data (that you can remember) —> Manually Upload to CRM There’s way too much room for human error there. So here's what we helped them change using Popl: ✅ Enriched the contact/company data (with business email, cell phone #, etc..) while on the floor ✅ Automatically tagged every lead with the event/conference name, lead qualifiers, voice to text notes, & overall attribution data so we could actually track ROI & the quality of leads ✅ Sent an automatic follow-up email so prospects heard from us while we were still top of mind ✅ Automatically pushed this data to their CRM Result? Same budget. Half the events. 3x the pipeline. The problem isn't that events don't work. It's that most teams treat them like one-off activities instead of a repeatable system. If you can't tell me which conferences drove revenue last year, you're flying blind. And if you're waiting weeks to follow up with leads, you've already lost. Start getting the ROI from conferences with Popl: https://hubs.la/Q0406J2m0

Only a handful of webinar hosts know this… Up to 70% of people who register for your webinar won’t attend live! A few will watch the recording. That’s why your follow-up strategy is as important as your webinar. And yes, you need more than one email. Because one weak “Sorry you missed it! Here’s the replay!” isn’t doing anything for you. I recently signed up for over 100 webinars, and what I saw shocked me. Within a few days, my inbox was flooded with LAZY follow-up emails. ❌ “Sorry you missed it!” ❌ “Here’s the recording.” ❌ “BUY OUR SH*T!” Wait… you put all that effort into the webinar: ↳ Planning content ↳ Delivering a great session ↳ Getting people to sign up ↳ Maybe even bringing in guest speakers And that’s how you follow up? It’s not enough. Start treating your webinars like mini campaigns with multiple touchpoints. To help you, I've prepared a list of 50 follow-up email ideas that keep the conversation going, and leads converting: 🟠 Reinforce the Value ↳ Recap key takeaways ↳ Send a “What You Missed” summary ↳ Share a shocking stat + why it matters ↳ Clip a key moment from the webinar ↳ Highlight top Q&A questions 🟠 Build Trust & Social Proof ↳ Share a success story related to the topic ↳ Post real testimonials from attendees ↳ Show screenshots of positive feedback ↳ Compare “before and after” results ↳ Share a “Look Who Showed Up” email 🟠 Handle Objections ↳ Bust common myths ↳ Address “Will this work for me?” concerns ↳ Show cost vs. value of your offer ↳ Answer the biggest sales objections ↳ Share a “What if you do nothing?” email 🟠 Drive Engagement & Next Steps ↳ Invite attendees to a private group ↳ Offer a limited-time bonus ↳ Send a challenge to reinforce learning ↳ Host a follow-up Q&A session ↳ Provide an action plan for next steps 🟠 Add Storytelling ↳ Share “What I wish I knew earlier” ↳ Tell a relatable failure story ↳ Feature a case study of a similar attendee ↳ Ask “What would you do?” to spark engagement 🟠 Create Urgency & Scarcity ↳ Send a “Last chance” email for an expiring offer ↳ Remind them “Spots are filling up” ↳ Use a countdown timer for action deadlines ↳ Offer an exclusive thank-you discount 📢 Question for you: How many follow-ups do you normally send? And which ones are you adding to your next sequence? Let me know in the comments. 🔁 Repost this to save a marketer from sending basic follow-ups. 📩 Follow me for more tips like this.

Whether in friendships, romantic partnerships, families, or workspaces, it’s inevitable that we will see the world differently from those we love or work with. But it’s not disagreement that fractures relationships. 🌿 1. Regulate Before You Relate When emotions are heightened, the limbic system (especially the amygdala) hijacks rational thought. Before speaking, pause. Breathe. Soften the body. This activates the parasympathetic nervous system and brings the prefrontal cortex (our reasoning center) back online. 🧠 Practice: Take three conscious breaths and ask yourself: “Am I speaking from reactivity or responsibility?” 💬 2. Shift from Debate to Dialogue Debate says: “I must win.” Dialogue says: “I want to understand.” Replace “You’re wrong” with “Help me understand your view.” When we enter a conversation with curiosity over certainty. 🧠 Practice: Use “I” statements: “I feel concerned about…” vs. “You always…” 🪞 3. Mirror, Validate, then Respond This technique, rooted in Imago Therapy and nonviolent communication, fosters emotional safety: 1. Mirror: “What I hear you saying is…” 2. Validate: “It makes sense you feel that way because…” 3. Respond: “Can I share how I see it too?” Validation doesn’t mean agreement—it means you’re making space for another’s reality to be seen without collapsing your own. 🔍 4. Separate the Issue from the Identity Disagreeing with someone’s idea or action doesn’t mean attacking their character. Instead of: “You’re being selfish,” Try: “I felt hurt when that happened. Can we talk about what led to it?” 🧠 Psychological Insight: People are more open to feedback when they don’t feel shamed or blamed. Defensive behavior is often a trauma-informed response to perceived threat. 🧭 5. Know Your Inner Triggers Sometimes, disagreements touch old wounds. A present argument may be echoing an unresolved past pain. Ask yourself: “What am I really reacting to?” 🧠 Practice: Journal after conflicts. Reflect: • What emotion came up most strongly? • What past experiences might it relate to? 🕊️ 6. Stay Connected to the Heart, Even in Tension You can say the hard thing with love. Tone, body language, and eye contact all communicate whether you’re speaking from defense or care. Let the other person know: “This conversation matters because you matter to me.” 🧠 Relational Insight: Emotional attunement during conflict builds secure attachments—the foundation of resilient relationships. ✨ In Summary: • Disagree with curiosity, not contempt. • Validate without losing your truth. • Regulate your nervous system before engaging. • Honor the relationship more than the need to be “right.” • Repair is more important than being perfect. #ConsciousCommunication #EmotionalIntelligence #RelationshipSkills #MindfulDisagreement #PsychologicalSafety #ConflictResolution #TraumaInformed #InnerWork #AttachmentTheory #HealthyRelationships #CommunicationMatters #SelfAwareness #NonviolentCommunication #NeuroscienceOfConflict #RelationalHealing