Get credit toward your next iPhone when you trade in an eligible device.Get credit toward your next iPhone when you trade in an eligible device.* Get up to HK$1,750 when you trade in your current smartphone.* Learn moreabout trade-in
Get credit toward your next iPhone when you trade in an eligible device.Get credit toward your next iPhone when you trade in an eligible device.* Get up to HK$1,750 when you trade in your current smartphone.* Learn moreabout trade-in
Built to last. Durable Ceramic Shield 2 front with
3x better scratch resistance.1
Long battery life.
Fast charging with USB‑C
and now with MagSafe.2
48MP Fusion camera.
Next-generation portraits.
256GB starting storage.
Latest-generation A19 chip. Powerful AAA gaming, 4K streaming, and more.
iOS 26 and Apple Intelligence.3
Effortlessly helpful every day.
Beautiful — and built to stay that way — iPhone 17e is designed with a durable aluminum frame and has Ceramic Shield 2 on the front, providing 3x better scratch resistance than iPhone 16e.1 Tougher than any smartphone glass, it protects your iPhone so you don’t have to sweat the dings, drops, and dangs. iPhone 17e also has USB-C for charging — and for connecting to Apple devices and a wide variety of accessories.
iPhone 17e enables wireless charging up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast. And with built-in magnets, you can easily snap into a family of accessories including chargers, cases, and more.2
The 6.1-inch Super Retina XDR display4 makes photos pop with color and text sharp and easy to read. A new seven-layer antireflective coating reduces glare even in bright sunlight.
Use Face ID to securely unlock, sign in to apps, and pay with just a glance.
A customizable fast track to your favorite feature. Long press to launch the action you want — Silent mode, Translation, visual intelligence5, and more.
iPhone 17e comes in three beautiful colors. Choose timeless black or white or a new blush-worthy soft pink.
Next-generation portraits. Capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot. You can even change the focus point to highlight subjects on the move, like kids or pets.
2x Telephoto. Zoom in on your subjects up to 2x with optical quality and keep going up to 10x.
Clean Up. Remove unwanted distractions. Available on all the latest iPhone models, it’s a photo editing tool that stays true to the original intent of the photo.8
Low-light and Night mode photography. Capture sharp, detailed, and bright images with natural colors, even when it’s dark.
4K video. Record theater-worthy 4K 60 fps video in Dolby Vision with automatic wind noise reduction. Use Audio Mix to adjust the way voices sound in your videos. And film multiple scenes in just one shot using pause and record.
A built-in eSIM provides seamless connectivity, flexibility, convenience, and better security without the need for a physical SIM card — perfect for traveling.11
Hardware sensors and advanced motion algorithms can detect a severe crash and call for help if you can’t.12
Track items with AirTag, securely share your location with friends and family, and find your devices — even if they’re offline.
Automatically answers unknown callers. Once they share their name and reason for calling, your phone rings and you decide if you want to pick up.13
Remove unwanted distractions. Available on all the latest iPhone models, it’s a photo editing tool that stays true to the original intent of the photo.8
Automatically translate texts in Messages,14 and get live translated captions in FaceTime and spoken translations in the Phone app.15
The iOS design reflects and refracts what’s beneath it in real time, dynamically adapting to your content across apps and devices.
Search, ask questions, and take action with the content on your iPhone screen.5
Make a Genmoji right in the keyboard to match any conversation. Want to create a sloth with a light bulb? You got it. Just provide a description.
If you’re Deaf or hard of hearing, you can train your device to listen for certain sounds, like a smoke alarm, or your name and get notified when they’re detected.
A few ways iPhone 17e gives you more.
Shopping Help. Want help with your purchase? Sign up for an online guided shopping session or visit an Apple Store and let a Specialist be your guide.
Personal Setup. From help with transferring your data, photos, and files to help with connecting to your carrier and more, a Specialist can walk you through setting up your new iPhone in free, one-on-one sessions. Get help online or ask a Specialist in store.
MagSafe accessories attach to iPhone magnetically and securely, like the MagSafe Wallet for keeping your credit cards and ID close at hand.2
Protect your iPhone by snapping on a Clear Case and let the color of your iPhone shine through. Or pop on a Silicone Case, which comes in six beautiful colors.
Available in stunning complementary colors, the Crossbody Strap pairs with Apple Silicone Cases so your iPhone goes wherever you go, hands-free.
Save on a new iPhone with a trade‑in.
Get credit toward your next iPhone when you trade in an eligible device.Get credit toward your next iPhone when you trade in an eligible device.*
Meet your new iPhone with Personal Setup.
Jump into online sessions with a Specialist to set up your iPhone and discover new features.
Free delivery and pickup.
Get free delivery or pickup at your Apple Store.
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one, at an Apple Store or online.
Specialists are here to answer your questions about all things Apple. Shop one-on-one with an Apple Specialist live, at an Apple Store or online.
Shop together with a Specialist
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.
You can get up to HK$1,750 for your Android smartphone.
With Apple Trade In, you can receive a gift card toward a new iPhone when you trade in your Android phone.*
Meet your new iPhone with Personal Setup.
Jump into online sessions with a Specialist to set up your iPhone and discover new features.
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one, at an Apple Store or online.
Specialists are here to answer your questions about all things Apple. Shop one-on-one with an Apple Specialist live, at an Apple Store or online.
Shop together with a Specialist
Free delivery and pickup.
Get free delivery or pickup at your Apple Store.
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.
Feature stacked.
Value packed.
Even more delightful.
Even more durable.
