{"id":3119212,"date":"2026-05-05T08:31:37","date_gmt":"2026-05-05T15:31:37","guid":{"rendered":"https:\/\/techcrunch.com\/?p=3119212"},"modified":"2026-05-05T10:16:49","modified_gmt":"2026-05-05T17:16:49","slug":"etsy-launches-its-app-within-chatgpt-as-it-continues-its-ai-push","status":"publish","type":"post","link":"https:\/\/techcrunch.com\/2026\/05\/05\/etsy-launches-its-app-within-chatgpt-as-it-continues-its-ai-push\/","title":{"rendered":"Etsy launches its app within ChatGPT as it continues its AI push"},"content":{"rendered":"\n

Etsy announced<\/a> Tuesday the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of over 100 million listings.<\/p>\n\n\n\n

The new experience is designed to move beyond the limitations of traditional keyword queries. Instead of typing something like \u201cwooden coffee table,\u201d then scrolling and adjusting filters, users can now express what they\u2019re looking for in natural language. For instance, \u201cHelp me find a Mother\u2019s Day gift under $100 for my mom who loves gardening.\u201d<\/p>\n\n\n\n

Now live in beta, the feature allows users to tag @Etsy directly within a prompt. From there, the Etsy app in ChatGPT surfaces relevant product listings that users can browse, compare, and click through to Etsy for additional details or purchase.<\/p>\n\n\n\n

This isn\u2019t Etsy\u2019s first experiment inside ChatGPT. Back in September, Etsy became an early partner in ChatGPT\u2019s Instant Checkout <\/a>integration, which let users buy products directly inside the chat interface. However, the initiative ended in March<\/a>, suggesting it didn\u2019t perform as OpenAI had hoped. It was reported<\/a> that Etsy didn\u2019t see a large volume of sales from the integration, leading Etsy to start building a native app within ChatGPT instead.\u00a0<\/p>\n\n\n\n

Alongside this launch, Etsy also revealed it\u2019s testing a beta conversational search experience within its platform, specifically geared toward helping users find gifts. The gift assistant acts as a personal shopper, offering a guided, conversational way to discover ideas, narrow down preferences, and surface relevant products.<\/p>\n\n\n\n

\"\"
Image Credits:<\/strong>Etsy<\/span><\/figcaption><\/figure>\n\n\n\n

This builds on Etsy\u2019s broader AI push, which includes an AI-powered discovery experience<\/a> featuring curated collections and a suite of seller tools<\/a>, including a tool that helps generate product titles and descriptions, as well as a writing assistant to help draft messages to buyers. In 2024, Etsy introduced<\/a> a new \u201cDesigned\u201d label to identify AI content, part of an effort to increase transparency as AI-generated artwork becomes more prevalent on the platform.<\/p>\n\n\n\n

The news of a ChatGPT integration comes a week after Etsy reported<\/a> its Q1 2026 earnings, surpassing revenue expectations with $631 million, and marketplace gross merchandise sales were up 6% year over year. Notably, active buyers increased for the first time in two years to 86.6 million. Etsy also touted 5.6 million active sellers on the platform.\u00a0<\/p>\n\n\n\n

In February, the company announced<\/a> it was selling Depop to eBay for $1.2 billion in cash, a move aimed at doubling down on its core marketplace.<\/p>\n\n\n\n

Etsy joins a growing list of companies building native apps<\/a> within ChatGPT, including Angi, SeatGeek, Tubi<\/a>, and Wix. Developers have been able to build apps within the chatbot since October.<\/p>\n","protected":false},"excerpt":{"rendered":"

Etsy’s new native app within ChatGPT aims to be a conversational shopping experience for users. 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