The hottest social media platform also faces the most precarious future, at least in the U.S. TikTok’s rapid adoption and ascent to become a prominent and profitable driver of culture across generations has sparked plenty of copycat efforts from its competitors, in addition to rare bipartisan scrutiny from the federal government. TechCrunch is covering the decision facing TikTok owner Bytedance: either it sells its U.S. operations to a separate company or faces a potential ban on its operations within the country.
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