Cooler Analytics

Seth Larson @ 2026-02-11

You don't need analytics on your blog, but maybe you need analytics for your cooler?


The last place you’d expect to find analytics.

Last Sunday was the Superbowl in the USA, where former Vikings quarterback Sam Darnold and the Seahawks trounced the Patriots 29–13. We were also reminded who the top players are in the USA economy. Surprise, it's still generative AI, cryptocurrencies, sports betting, and surveillance.

Anyway, Trina and I hosted a Superbowl watch-party and I take pride in stocking the coolers. I usually do some combination of vibes-based “what was popular last time” and introducing a new wild-card item to see if something sticks. I am a big believer in human-based curation, and this is that at a much smaller scale. Just for fun I calculated the actual “analytics” of the coolers from this party:

Beverage Alc? floz / Unit Delta (Units) # Before # After
Diet Dr. Pepper No 12 -4 12 8
Diet Coke No 12 -3 12 9
Coke Zero Mini (1) No 7.5 -3 10 7
Chi Forest No 11.16 -12 24 12
Pineapple Juice No 8 -3 24 21
Vita Coconut Water (2) No 11.1 -10 18 8
Stilly Seltzers Yes 12 -2 8 6
Truly Seltzers (1) Yes 12 -2 12 10
Soju Yes 12.7 -4.5 8 ~3.5
Castle Danger Cream Ale Yes 12 -6 8 2

This time Pineapple Juice was the wild-card, and unfortunately it didn't pan out! At a previous party we hosted a friend brought a few and I loved the idea of having cans of juice for a “flat” option that is sweet and non-alcoholic. Soda, coconut water and Chi Forest dominated the non-alcoholic category.

Chi Forest comes in 4 flavors, and there is a significant difference between which flavors were popular. Unfortunately you can't buy individual flavors of Chi Forest at Costco, only a 24-unit variety pack. Personally my favorite flavor is Pomelo, so I'm not complaining about leftovers.

Beverage # Before # After
Chi Forest (Lychee) 6 1
Chi Forest (Peach) 6 2
Chi Forest (Pomelo) 6 4
Chi Forest (Strawberry) 6 5

Here's the overall stats by category. I can use the number of attendees (~20) to approximately forecast how much I should stock in a different year.

Category Delta (floz) Before (floz) %
Soda, Juice 264.42 480.0 55%
Coconut Water 111.00 199.8 56%
Flavored Spirits 105.15 341.6 30%
Beer 72.00 96.0 75%
All Alcholic 177.15 437.6 40%
All Non-Alcoholic 375.42 679.8 55%
All Beverages 441.57 1117.4 39%

Send me your favorite hosting tip or unique ways that you curate for others. I hope this little post inspired you to “juice” your everyday human curation with simple analytics in the future. 🍻 Cheers!

Wow, you made it to the end!