Editoração / Publishing

Fátima Kattiana Coelho Gomes / Patrícia Vieira Costa

ISSN 1984-7297 [impresso] Assistente Editorial / Editorial Assistant
e-ISSN 2359-618X [online]
Elzenir Rolim, Nilson Rodrigues, Ricardo Sanches
CENTRO UNIVERSITÁRIO CHRISTUS - UNICHRISTUS Revisão Técnica de Linguagem e Tradução /
José Lima de Carvalho Rocha - Reitor / Rector Technical Language Revision and Translation

Comitê de Política Editorial / Editorial Policy Committee Patrícia Vieira Costa, Tusnelda Barbosa
Estevão Lima de Carvalho Rocha - Pró-Reitor e Diretor do Comitê / Provost and Normalização / Normalization
Director of the Committee
Agência Studio - Capa / Cover Design
Fayga S. Bedê; Laodicéia A. Weersma; Luciano Pamplona de G. Cavalcanti; *Ui¿FDH(GLWRUD/&5/WGDEditoração e Projeto
Maurício L. C. Rocha; Marcos Kubrusly; Nicole de A.V. Soares - Membros do *Ui¿FR / Publishing and Graphic Design
Comitê / Members of the Committee
Arnaldo F. M. Coelho, Universidade de Coimbra, Portugal Matérias assinadas são de responsabilidade dos autores.
Laodicéia A. Weersma, UNICHRISTUS / Universidade de Coimbra Direitos autorais reservados. Citação parcial permitida,
Editores - ReGeA / Editors – ReGeA com referência à fonte.
Conselho Editorial / Editorial Board Revista Gestão em Análise – ReGeA
JOURNAL OF MANAGEMENT ANALYSIS
Alzira Maria Ascensão Marques, IPLEIRIA, Portugal Centro Universitário Christus - UNICHRISTUS
Ana Augusta F. de Freitas, UECE, CE, Brasil Av. Dom Luis, 911 Fortaleza/CE - Brasil CEP 60.160-
AnaPatrícia Morales Vilha, UFABC, SP, Brasil 230 Fone: 55 85 3457.5300
Ana Shirley França Moraes, UFRJ, RJ, Brasil E-mail: revistagestaoemanalise@[Link]
Ahmad Etebari, University of New Hampshire, USA
Beatriz Elena Plata, UCES, Argentina Acesso online / online access
Cláudia de Salles Stadtlober, UNISINOS, RS, Brasil Portal de Revistas Unichristus
Cláudia Coser, Universidad de la Empresa, UDE, Uruguai < [Link]
Cláudia Terezinha Kniess, UNINOVE, SP, Brasil
Cristela Maia Bairrada, Universidade de Coimbra, Portugal Indexadores / Indexing
Deepa S. Rajesh, AMET University Chennai, India DOAJ – Directory of Open Access Journals <[Link]>
D. Rajsekar, AMET University Chennai, India EBSCO – EBSCO’s research collections
Elvisnei Camargo Conceição, PUC, RS, Brasil <[Link]>
Evandro Luiz Echeverria, UNIC, MS, Brasil Google Scholar - Google Acadêmico <https://
Fábio Chaves Nobre, URFESA, RN, Brasil [Link]>
Fábio Ytoshi Shibao, UNIB, SP, Brasil QUALIS – CAPES <[Link]
Felipe Zambaldi, FGV-EAESP, SP, Brasil REDIB - Red Iberoamericana de Innovación y
Fernando Antônio Prado Gimenez, UFPR, PR, Brasil &RQRFLPHQWR&LHQWt¿FRKWWSZZZUHGLERUJ!
Filipe J. Fernandes Coelho, Universidade de Coimbra, Portugal
Flávio Luiz M. Barboza, UFU, MG, Brasil Sumá[Link] - sumários de revistas brasileiras
Francisco Roberto Pinto, UECE, CE, Brasil <http//[Link]>
Gelso Pedrosi Filho, UFRR, RR, Brasil Diretórios / Directories
Helano Diógenes Pinheiro, UESPI, PI, Brasil CiteFactorKWWSVZZZFLWHIDFWRURUJ!
Henrique Jorge A. Holanda, UERN, RN, Brasil Diadorim - <[Link]>
Jesuína Maria Pereira Ferreira, UNIFBV, PE, Brasil
Joaquim Luís M. Alcoforado, Universidade de Coimbra, Portugal IBICT - <[Link]>
João Alexandre Lôbo Marques, USJ, Macau, China Latindex - Sistema Regional de Información en
José Carlos Lázaro da Silva Filho, UFC, CE, Brasil /tQHDSDUD5HYLVWD&LHQWt¿FDSDUDD$PpULFD/DWLQD
José Gabriel Perissé Madureira, PUC, RS, Brasil &DULEH(VSDQKDH3RUWXJDOZZZODWLQGH[RUJ!
Josep Pont Vidal, UFPA, PA, Brasil LIVRE – Revistas de Livre Acesso
Kely César M. de Paiva, UFMG, MG, Brasil KWWSZZZFQHQJRYEUFHQWURGHLQIRUPDFRHV
Laércio de Matos Ferreira, IFCE, CE, Brasil nucleares/livre>
Leonel Góis Lima Oliveira, ESMEC, CE, Brasil Sherpa/RomeoZZZVKHUSDDFXNURPHR!
Luciano Alves Nascimento, UEMG, MG , Brasil PKP 3XEOLF.QRZOHGJH3URMHFWKWWSVSNSVIXFD
Luciano Maciel Ribeiro, UNISINOS, RS, Brasil ROAD - [Link]
Lydia Maria Pinto Brito, UNP, RN, Brasil
Marcos A. M. Lima, UFC, CE, Brasil EDITORA Centro Universitário Christus – Unichristus
Maria do Carmo Assis Todorov, Sescoop, SP, Brasil Rua Vereador Paulo Mamede, Roa30. Cocó. Fortaleza –
Maurício Lamano Ferreira, UNASP, SP, Brasil Ceará. Brasil. Tel.: +55 (85) 3265.8100.
Mário A. G. Augusto, Universidade de Coimbra, Portugal
Mauro Kreuz, ANGRAD, RJ, Brasil Versão Impressa / Printed Version
Max André Araújo Ferreira, UFRR, RR, Brasil *Ui¿FDH(GLWRUD/&5/WGDFone: 55 85 3105.7900
Milton Shintaku, IBICT/SEDF, DF, Brasil 6LWHZZZJUD¿FDOFUFRPEU
Narendra Rustogi, Howard University, Washington DC, USA HPDLODWHQGLPHQWR#JUD¿FDOFUFRPEU
Rogério de Moraes Bohn, ESMP-SUL, RS, Brasil
Rogério Tadeu de O. Lacerda, UFSC, SC, Brasil
Sandeep Kumar Gupta, AMET University Chennai, India
Sílvio Bitencourt da Silva, UNISINOS, RS, Brasil
Tassiara Baldissera Camatti, PUC, RS, Brasil
Tomás M. Banegil, UNEX , Espanha Revista Filiada à Associação Brasileira de Editores
Vicente Lima Crisóstomo, UFC, CE, Brasil &LHQWt¿FRV±$%(&
Vladimir Spinelli Chagas, UECE, CE, Brasil
 Revista Gestão em Análise - ReGeA

Publicação Quadrimestral
Centro Universitário Christus - UNICHRISTUS

Journal of Management Analysis

v. 11 n.3 setembro|dezembro 2022

Fortaleza

ISSN 1984-7297 | e-ISSN 2359-618X

R. Gest. Anál. Fortaleza v. 11 no. 3 p. 1-190 set/dez. 2022

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, set./dez. 2022
 Revista Gestão em Análise - ReGeA

Revista Gestão em Análise - ReGeA

®2022 Copyright by Unichristus

TODOS OS DIREITOS RESERVADOS

Unichristus

Revista Gestão em Análise - ReGeA

Vol. 11, no. (set/ dez 2022) – Fortaleza: Unichristus, 2022.

Quadrimestral

ISSN 1984-7297
e-ISSN 2359-618X

1. Administração - Periódicos. 2. Ciências Contábeis - Periódicos

I. Centro Universitário Christus - Unichristus.

CDD 658

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Impressão
*Ui¿FDH(GLWRUD/&5/WGD
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Telefone: 85 3105.7900 - Fax: 85 3272.6069
6LWHZZZJUD¿FDOFUFRPEU±HPDLODWHQGLPHQWR#JUD¿FDOFUFRPEU
R. Gest. Anál., Fortaleza, v. 11, n. 3, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 Editorial | Editorial Line 3

SUMÁRIO / CONTENTS

Editorial
(GLWRULDO/DRGLFpLD$PRULP:HHUVPD$UQDOGR)0DWRV&RHOKR ............................................5-6

Artigos / Articles

INOVAÇÃO VOLTADA PARA A SUSTENTABILIDADE EM INDÚSTRIAS DE

CERÂMICA VERMELHA: UMA REVISÃO
.HOL&ULVWLQD9RDQND/XFDVGD6LOYD6pUJLR/XLV'LDV'ROLYHLUD0DUOL.XDVRVNL
Simone Soares...........................................................................................................................7-24

GESTÃO DA INOVAÇÃO EM UNIVERSIDADES E INSTITUTOS FEDERAIS DO

NORDESTE: REFLEXOS DA ADESÃO AO PROGRAMA DE MESTRADO EM
PROPRIEDADE INTELECTUAL PROFNIT
-RQDV0DUTXHV3HUHLUD-RmR3DXOR/LPD6DQWRV ....................................................................25-37

PROJETO DE RECICLAGEM COMO ESPAÇO PARA REINSERÇÃO DOS

INDIVÍDUOS: O CASO DA ASSOCIAÇÃO ALFA
Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle ............39-56

THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS:

A STUDY APPLIED TO THE FASHION CONSUMER
7kQLD&DUQHLUR%UXQR%DUERVD6RXVD-RUJH5HPRQGHV .......................................................57-69

A CONTRIBUIÇÃO DE BOURDIEU PARA A AVALIAÇÃO DO DESEMPENHO

AMBIENTAL DAS ORGANIZAÇÕES: A VOZ DAS MINORIAS
Flavia Cristina Silva, Fabio Ytoshi Shibao .............................................................................70-86

A TEORIA DE VALORES DE INDIVIDUAIS E A REALIDADE BRASILEIRA

Priscila Keller Pires, Graziela Dias Alperstedt .....................................................................87-106

HOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE

CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT
EXPERIENCE VIDEOS ON YOUTUBE
9HOGD&KDQ6XVDQD&6LOYD$OHVVDQGUR/DPSR............................................................... 107-118

LOGISTICS OF TRANSPORT IN AIRPORTS CENTERS: A STRUCTURED

LITERATURE REVIEW
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'MDOPD6LOYD*XLPDUmHV-XQLRU&DUORV+HQULTXH0LFKHOVGH6DQW¶$QQD
/DULVVDGH$UUXGD;DYLHU .................................................................................................... 119-141

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 1-6, set./dez. 2022
"THE BRAZIL I HAVE" VERSUS "THE BRAZIL I WANT": SOCIOECONOMIC
INDICATORS AND THE BRAZILIAN POPULATION DESIRES
6XpOHQ%HEEHU5DIDHOGH/XFHQD3HULQL)HUQDQGD5L]]RQ-XOLDQD0DWWH3HOD\R0XQKR]2OHD ....142-158

Ensaio / Rehearsals

FUNÇÃO-OBJETIVO DA FIRMA E RESPONSABILIDADE SOCIAL CORPORATIVA:

PERSPECTIVAS POR MEIO DA TEORIA DOS STAKEHOLDERS E TEORIA BASEADA
EM RECURSOS
/XtV0DWKHXV7DYDUHV6LOYD/DtVHGR1DVFLPHQWR6LOYD/LQQLN,VUDHO/LPD7HL[HLUD ........159-168

Caso de Ensino / Teaching Case

O BARATO PODE CUSTAR CARO: DESASTRES AMBIENTAIS ENVOLVENDO A

VALE S.A. E RELAÇÕES COM RISCOS EMPRESARIAIS
$OOLVVRQ6LOYDGRV6DQWRV$QGHUVRQ'LDV%ULWR&DULWVD6FDUWDW\0RUHLUD............................169-182

Nominata de Avaliadores Ad Hoc 2022 / Nominata peer review panel in 2022 ..............183-184

Linha Editorial / Editorial Line ........................................................................................185-186

Instruções aos Autores / Instructions to Authors ..............................................................187-190

 Editorial | Editorial Line 5

doi:10.12662/2359-618xregea.v11i3.p5-6.2022

EDITORIAL

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mica na proposição de novas formas de produção e divulgação do conhecimento. Curry et al.  DGYRJDPTXH
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Isso posto, estamos publicando a terceira edição de 2022 da Revista Gestão em Análise (ReGeA ) pautada
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toração, mas com o conhecimento publicado. Com isso, pode-se fomentar a cocriação de novos conhecimentos e
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Um grande e forte abraço partilhado e amigo.

Laodicéia Amorim Weersma; Arnaldo Fernandes Matos Coelho

Editores da Revista Gestão em Análise – ReGeA

REFERÊNCIAS

&85</XFLOHQHet al. Por uma nova Ciência a favor de um mundo novo: a ciência colaborativa. In: ENCONTRO
9,578$/'$$%&,%(56mR3DXOR Anais>@6mR3DXOR(VFRODGH&RPXQLFDo}HVH$UWHV8QLYHUVLGDGH
GH6mR3DXOR'LVSRQtYHOHPKWWSVZZZHFDXVSEUDFHUYRSURGXFDRDFDGHPLFDSGI$FHVVR
em: 10 out. 2022.

)(55(,5$ 9 %$ SUiWLFD FRODERUDWLYD WUDGLomR H FRQWHPSRUDQHLGDGH In: )(55(,5$ 9 % E-science e
políticas públicas para ciência, tecnologia e inovação no Brasil6DOYDGRU('8)%$SKWWSV
[Link]/10.7476/9788523218652.0005.

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$/&$Ë'( *UHJyULR et al. /D FRODERUiFLRQ FLHQWt¿FD una aproximación multidisciplinary. Valencia: Nau
/LEUHVS

6$17 $1$ 5 % 2 WUDEDOKR HP UHGHV H JUXSRV GH FRODERUDomR HP SHVTXLVD GHVD¿RV FRQWHPSRUkQHRV
Perspectiva (UFSC), v. 33, p. 1143-1162, 2015.

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Revista0DFHLyYSKWWSVGRLRUJQH

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 1-6, set./dez. 2022
6 Editorial | Editorial Line

EDITORIAL

A
mid the socio-environmental context that tends to become increasingly complex, new models of production
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related to the rupture of models that are basically guided by competitive and individualistic logic..
In this aspect, we believe that collaborative practices become one of the pillars to overcome limiting
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collaboration is characterized as a recursive process in which two or more people or organizations work together to
accomplish goals that they have in common by sharing knowledge, learning, and the construction of a consensus.
Technological advances have enhanced this activity in such a way that they allow an extraordinary wide reach
among the professionals who perform it.
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Sant'anna (2015) highlights that it is fundamental to foster research networks with researchers (and groups) deemed
capable of producing knowledge and technology innovation, as well as promoting the socialization of knowledge
for new generations, with collaboration being a fundamental condition for research and researcher training in the
contemporary society.
It is important to note that a society organized in networks, increasingly interconnected, is more dynamic in
proposing new forms of knowledge production and dissemination. Curry et al. (2020) advocate that it´s also essential
that science has an increasingly open and collaborative character in this scenario, aware of its role in understanding the
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collaborative spirit.
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this, the co-creation of new knowledge and practices can be fostered, which, in turn, tends to result in the construction
of value in a creative, intentional, and integrative manner.
Furthermore, we wish you a fruitful reading and the expansion of our research and science publishing networks.
A very warm, strong, shared and friendly hug.

Laodicéia Amorim Weersma; Arnaldo Fernandes Matos Coelho

Editores da Revista Gestão em Análise – ReGeA

REFERÊNCIAS

&85</XFLOHQHet al. Por uma nova Ciência a favor de um mundo novo: a ciência colaborativa. In: ENCONTRO
9,578$/'$$%&,%(56mR3DXOR$QDLV>@6mR3DXOR(VFRODGH&RPXQLFDo}HVH$UWHV8QLYHUVLGDGH
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em: 10 out. 2022.

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[Link]/10.7476/9788523218652.0005.

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Perspectiva (UFSC), v. 33, p. 1143-1162, 2015.

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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 1-6, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Keli Cristina Voanka, Lucas da Silva, Sérgio Luis Dias Doliveira, Marli Kuasoski, Simone Soares 7

doi:10.12662/2359-618xregea.v11i3.p7-24.2022

ARTIGOS

INOVAÇÃO VOLTADA PARA A

SUSTENTABILIDADE EM INDÚSTRIAS DE
CERÂMICA VERMELHA: UMA REVISÃO

INNOVATION FOCUSED ON SUSTAINABILITY IN

RED CERAMIC INDUSTRIES: A REVIEW

RESUMO
Keli Cristina Voanka
kellycris_182@[Link] 2REMHWLYRGHVWHHVWXGRIRLOHYDQWDUDSURGXomRFLHQWt¿FDEUDVLOHLUD
Graduada em Administração pela sobre sustentabilidade e inovação em indústrias do segmento
Universidade Estadual do Centro- GH FHUkPLFD YHUPHOKD QR SHUtRGR GH  D  2V PpWRGRV
Oeste (UNICENTRO). Santa XWLOL]DGRVIRUDPGHVFULWLYRELEOLRJUi¿FRHTXDOLWDWLYR$VEXVFDV
Cruz, Guarapuava - PR - BR.
foram efetuadas na base de dados do Portal de Periódicos da
Lucas da Silva &$3(6 2V UHVXOWDGRV DSRQWDP TXH H[LVWH XPD WHQGrQFLD GH
lucasds111196@[Link] SHVTXLVDHP$JORPHUDo}HV3URGXWLYDV/RFDLV $3/¶V HXPDrQIDVH
Graduado em Administração pela HPSUHRFXSDo}HVDPELHQWDLV$LQRYDomRSDUDDVXVWHQWDELOLGDGH
Universidade Estadual do Centro-
UHWUDWRXVH FRPR FDUDFWHUtVWLFD IXQGDPHQWDO QDV RUJDQL]Do}HV
Oeste (UNICENTRO). Santa
Cruz, Guarapuava - PR - BR. produtivas modernas. No segmento da cerâmica vermelha, o
fator sustentabilidade deve estar incorporado com a inovação.
Sérgio Luis Dias Doliveira A indústria da cerâmica vermelha precisa trabalhar esses dois
sldd@[Link] IDWRUHVFRQMXQWDPHQWHSDUDWHUFRQGLo}HVGHSRVLFLRQDUVHQHVWH
Doutor em Administração.
Professor da Universidade
VHJPHQWRGDFRQVWUXomRFLYLO9HUL¿FRXVHTXHDLQRYDomRYROWDGD
Estadual do Centro-Oeste SDUDDVXVWHQWDELOLGDGHpQHFHVViULDSDUDTXHDVRUJDQL]Do}HVVH
(UNICENTRO). Santa Cruz, SRVLFLRQHP HP FRQGLo}HV FRPSHWLWLYDV QR PHUFDGR HP EXVFD
Guarapuava - PR - BR. GHFUHVFLPHQWRFRQVLGHUDQGRDVYDQWDJHQVTXHHVVHVIDWRUHVWrP
proporcionado.
Marli Kuasoski
marlikuasoski@[Link]
Doutoranda e Mestre em Palavras-chave: FHUkPLFDYHUPHOKDFRPSHWLWLYLGDGHLQRYDomR
Desenvolvimento Comunitário pela sustentabilidade.
Universidade Estadual do Centro-
Oeste (UNICENTRO). Santa Cruz,
Guarapuava - PR - BR. ABSTRACT

Simone Soares 7KHREMHFWLYHRIWKHVWXG\ZDVWRVXUYH\WKHVFLHQWL¿FSURGXFWLRQ

simosoares@[Link]
of this sector of sustainability and innovation in industries of the
Doutoranda e Mestre em
Desenvolvimento Comunitário red ceramic segment from 2000 to 2020. The procedures used
- Universidade Estadual do ZHUHGHVFULSWLYHELEOLRJUDSKLFDODQGTXDOLWDWLYH7KHVHDUFKIRU
Centro-Oeste. Professora nos VFLHQWL¿FSURGXFWLRQZKLFKPDGHXSWKHELEOLRJUDSKLFSRUWIROLR
cursos de Administração e was carried out in the CAPES Journal Portal database. The results
Ciências Contábeis no Centro
Universitário Campo Real
of the systematic review indicate that there is a research trend in
- UNIBRASIL. Santa Cruz, /RFDO3URGXFWLYH$JJORPHUDWLRQV /3$V ZLWKRXWDUHGFHUDPLF
Guarapuava - PR - BR. segment and an emphasis on concerns related to the activity.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022
8 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

Innovation focused on sustainability was PHUFDGRSRUTXHHODPHOKRUDRVUHVXOWDGRVGD

portrayed as a fundamental characteristic in empresa, nos aspectos ambiental e social, ao
PRGHUQSURGXFWLYHDVVRFLDWLRQV:LWKLQWKHUHG otimizar a utilização dos recursos, gera melho-
ceramic segment, the sustainability factor must UHVUHVXOWDGRVHFRQ{PLFRVHSURPRYHPHOKRULD
be eminently incorporated with innovation. The da imagem organizacional.
red ceramic industry needs to work with these (QWUHRVVHJPHQWRVTXHSRVVXHPSRWHQ-
two factors to keep itself in a position to position FLDO LPSDFWR VRFLRDPELHQWDO XP GHOHV p R GH
itself in this segment of civil construction. cerâmica vermelha. O processo de inovação
It was found, through this research, that voltada para a sustentabilidade, no segmento
innovation aimed at sustainability without a GH FHUkPLFD YHUPHOKD p UHOHYDQWH SRUTXH HOH
red ceramic segment is indisputably necessary apresenta impactos sociais e ambientais signi-
for organizations to position themselves in ¿FDWLYRVTXHYmRGHVGHDH[WUDomRGDPDWpULD-
competitive conditions in the market, in search SULPDDDUJLODDWpDVHWDSDV¿QDLVGHSURGXomR
of growth, considering the advantages that ./$5,1 
these factors have proportionate. Portanto, o objetivo deste estudo foi le-
YDQWDU D SURGXomR FLHQWt¿FD EUDVLOHLUD VREUH
Keywords: FRPSHWLWLYHQHVV UHG FHUDPLF sustentabilidade e inovação em indústrias do
LQQRYDWLRQVXVWDLQDELOLW\ VHJPHQWRGHFHUkPLFDYHUPHOKDQRSHUtRGRGH
2000 a 2020.
1 INTRODUÇÃO Este estudo buscou contribuir, teorica-
PHQWHSDUDUHÀH[mRVREUHDVLQRYDo}HVYROWDGDV
No atual cenário mercadológico, mar- j VXVWHQWDELOLGDGH QR kPELWR GDV LQG~VWULDV GH
cado pela competição entre as empresas, uma FHUkPLFDYHUPHOKDTXHpXPVHJPHQWRQRTXDO
das formas de se sobressair perante a concor- predomina-se a gestão familiar, com baixa mo-
UrQFLD DFLUUDGD p XWLOL]DU D LQRYDomR YROWDGD GHUQL]DomR GRV SURFHVVRV SURGXWLYRV %(51,
para a sustentabilidade. Esse tipo de inovação %$-$<*25/$ 1HVVHVHQWLGRHVWDLQ-
FRQVLGHUDDVWUrVGLPHQV}HVGDVXVWHQWDELOLGD- YHVWLJDomREXVFRXDVHJUHJDomRGHHVWXGRVTXH
de: a dimensão social, a dimensão ambiental e WrPYLpVQHVWDWHPiWLFDDSRQWDQGRDVIRUPDVGH
DGLPHQVmRHFRQ{PLFD (/.,1*721  inovação direcionadas para a sustentabilidade
6HJXQGR4XDQGW  HQWUHRVEHQHIt- nesse segmento. Isso pode tornar-se relevante
cios de aderir a esse tipo de inovação, destaca-se SDUD D SUiWLFD RUJDQL]DFLRQDO YLVWR TXH RXWUDV
a inovação nos produtos ou processos, uma vez empresas do segmento podem repensar seus
TXHVHWRUQDUXPDHPSUHVDTXHDWXDQRVHQWLGR processos produtivos e buscar inserir a inovação
de alcançar a sustentabilidade proporciona me- para melhorar o seu desempenho ambiental, so-
OKRUHV FRQGLo}HV FRPSHWLWLYDV H FRQVHTXHQWH- cial e a competitividade no mercado.
mente, melhores resultados. Segundo Nunes e Na prática organizacional, este estudo
$OYHV S ³DLQRYDomRpXPGRVSULQ- pode ser aplicado na indústria da cerâmica, por
FLSDLV IDWRUHV TXH LQÀXHQFLD D FRPSHWLWLYLGDGH meio da introdução da inovação para a susten-
GHXPDHFRQRPLDQRPpGLRHORQJRSUD]R´ WDELOLGDGH QD SUiWLFD QHVWH VHJPHQWR TXDQGR
2GHVD¿RSDUDDVRUJDQL]Do}HVpDLQWHU- DV RUJDQL]Do}HV HP VXDV GLUHWUL]HV SDVVDP D
-relação entre os pilares da sustentabilidade. As dar maior relevância a essa temática. É neste
empresas devem encontrar uma forma de inse- FRQWH[WR TXH D SUHVHQWH SHVTXLVD EXVFRX VHU
rir a inovação voltada para a sustentabilidade desenvolvida, pois se torna relevante entender
com o objetivo de alcançar o contexto social, como as indústrias de cerâmica vermelha ino-
HFRQ{PLFRHDPELHQWDO 6,/9$et al., 2012). vam em seus processos produtivos, de forma a
A inovação voltada para a sustentabili- melhorar o seu desempenho e contribuir para a
GDGHpQHFHVViULDHPWRGRVRVVHJPHQWRVGH sustentabilidade.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Keli Cristina Voanka, Lucas da Silva, Sérgio Luis Dias Doliveira, Marli Kuasoski, Simone Soares 9

Para os gestores, o conhecimento de pa- &RUDO 2JOLDUL H$EUHX   GH¿QHP

radigmas de outras empresas, em conjunto com TXH R WHUPR µLQRYDU¶ SRGH VLJQL¿FDU WRUQDU
DUWLJRVFLHQWt¿FRVTXHIRFDPHPFRQFHLWRVGH DOJRQRYRTXHVHSRGHUHQRYDURXLQWURGX]LU
inovação/sustentabilidade ou ambos, são im- DQRYLGDGH3RUpPHVVDTXHVWmRGHLQWURGX]LU
portantes ferramentas para a gestão da sustenta- novidade não se caracteriza como uma ino-
bilidade. Diante disso, consegue-se entender a vação, pois precisa ser percebida e aceita por
melhor forma de inserção de inovação voltada clientes, sendo a principal diferença entre ino-
para a sustentabilidade em produtos ou proces- YDo}HVHLQYHQo}HV
VRRXVHMDSRUPHLRGDHFRLQRYDomR 6,/9$et O processo de inovação constrói-se
al., 2012). FRP EDVH HP TXDWUR WLSRV GLVWLQWRV D VHUHP
Portanto, gestores podem aplicar a con- H[SORUDGRV 7,'' %(66$17 3$9,77
tribuição deste estudo por meio de diretrizes   9HUTXDGUR 
organizacionais, com a visão canalizada para
melhorias tecnológicas, caracterizadas como Quadro 1 – Tipo de inovação e mudança oferecida
LQRYDGRUDVTXHVmRYROWDGDVSDUDVXVWHQWDELOL- Tipo de inovação Mudança oferecida
GDGH2OLYHLUD  WUD]PHQo}HVVREUHGLUH- Inovação de 3URGXWRVHVHUYLoRVTXHXPD
WUL]HVRUJDQL]DFLRQDLVTXHpDOLQKDGHFRQGX- produto empresa oferece.
WD GH¿QLGD SDUD DV GLUHo}HV TXH OHYDP DWp RV
Inovação de Forma como os produtos
REMHWLYRV GH XPD RUJDQL]DomR REMHWLYRV TXH processo e serviços são criados e
atendem, positivamente, ao impacto sócio am- entregues.
biental em uma sociedade. Inovação de &RQWH[WRHPTXHSURGXWRVH
O artigo está organizado da seguinte posição serviços são introduzidos no
forma: primeiramente, foi apresentada a intro- mercado.
GXomR D TXDO UHODWD HP OLQKDV JHUDLV R WHPD Inovação de 0RGHORVPHQWDLVVXEMDFHQWHV
GHVWHHVWXGRRVREMHWLYRVHDMXVWL¿FDWLYD1D paradigma TXHRULHQWDPRTXHD
VHTXrQFLD DSUHVHQWDVH R UHIHUHQFLDO WHyULFR empresa faz
TXHDERUGDVREUHLQRYDomRVXVWHQWDELOLGDGHH )RQWH 7,''%(66$173$9,77 
um breve panorama sobre o segmento brasi-
leiro de cerâmica vermelha. Os procedimentos Stal (2010) apresenta o resultado de es-
metodológicos são apresentados na próxima WUDWpJLDV HP TXH D LQRYDomR WHFQROyJLFD WHP
VHomR HVSHFL¿FDQGRVH FRPR IRL FRQGX]LGD SDSHO UHOHYDQWH UHÀHWLQGR QD PHOKRUD QR GH-
D SHVTXLVD (P VHJXLGD VmR DSUHVHQWDGRV RV sempenho organizacional. O esforço de sempre
UHVXOWDGRVHDVGLVFXVV}HVGDSHVTXLVDH¿QDO- LQRYDU VHUi UHFRPSHQVDGR PDV p PXLWR PDLV
PHQWHDVFRQVLGHUDo}HV¿QDLVDVOLPLWDo}HVGD GLItFLOHPSDtVHVTXHQmRSRVVXHPDLQIUDHVWUX-
SHVTXLVDHVXJHVW}HVSDUDIXWXURVHVWXGRVVREUH WXUDGHSHVTXLVDHPXQLYHUVLGDGHVLQVWLWXWRVH
a temática. nas próprias empresas. Assim, elas apresentam
PDLRUHV GL¿FXOGDGHV UHODFLRQDGDV DRV FRQFRU-
2 REFERENCIAL TEÓRICO UHQWHVTXHSRVVXHPHVVDEDVH
&DUYDOKR  PHQFLRQDTXHRWHUPR
2.1 INOVAÇÃO inovação vem-se tornando comum, tanto em
OLQJXDJHQV HPSUHVDULDLV TXDQWR FRQWLQXDGD-
A inovação tornou-se fundamental a PHQWHQRXQLYHUVRDFDGrPLFReSRVVtYHORE-
TXDOTXHU VHWRU H HP SDUWLFXODU DR VHJPHQWR VHUYDU D JUDQGH TXDQWLGDGH GH FRQKHFLPHQWR
GHFHUkPLFDYHUPHOKDHPTXHKiQHFHVVLGDGH produzido, bem como diferentes tipos de ino-
GH DOWHUDo}HV H PHOKRULDV QRV SURFHVVRV YDomR SDUD VHUHP DSOLFDGDV QDV RUJDQL]Do}HV
produtivos, para o setor não cair em uma espiral /<1&+ 8PDGDVPDLRUHVYDQWDJHQV
GHGHFDGrQFLDRXGHFOtQLR TXH XPD RUJDQL]DomR SRGH WHU HP IDFH GRV

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022
10 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

VHXVFRQFRUUHQWHVpDLQRYDomR,VVRSRUTXHHOD 0(6et al'2/,9(,5$ 

SURSRUFLRQD D REWHQomR GH SURGXWRV PpWRGRV 6HJXQGR%ODFNEXUQ  DVXVWHQWDEL-
e meios inovadores para competir no mercado, lidade visa promover a gestão sábia do uso dos
proporcionando melhorias no desempenho or- UHFXUVRVQDWXUDLVHHFRQ{PLFRVHUHVSHLWRSHODV
JDQL]DFLRQDODOpPGHSRGHUDXPHQWDUROXFUR pessoas e outros seres vivos. Para Dias (2011),
$1'5(:6,5.,10(//2  DVXVWHQWDELOLGDGHpRHTXLOtEULRHQWUHDVDWLYL-
6SXOEHU   GHVWDFD TXH QD PDLRULD dades de uma empresa e o fator ambiental. No
das vezes, essa distinção entre inovação do pro- HQWDQWRDGH¿QLomRPDLVDFHLWDHFRPSOHWDGH
duto e inovação do processo pode resultar em sustentabilidade consiste no chamado Triple
FRQWUDWDo}HVQRDPELHQWHGDRUJDQL]DomR9LVWR Bottom Line ./$5,1   WHUPR FULDGR
TXHGHDFRUGRFRPRDXWRUFLWDGRDFLPDQRYRV por Elkington (1997), em referência aos três pi-
SURGXWRVUHTXHUHPFRPPDLRUIUHTXrQFLDGLIH- ODUHVGDVXVWHQWDELOLGDGHRHFRQ{PLFRRVRFLDO
UHQWHV WpFQLFDV SURGXWLYDV HQTXDQWR DOWHUDo}HV HRDPELHQWDOHPHTXLOtEULRQRTXDOQHQKXP
na tecnologia de produção permitem o aperfei- deles prevaleça sobre os demais. Para Sachs
oRDPHQWR GR SURGXWR %DUELHUL H 6LOYD (2011) (1997), o conceito de sustentabilidade adiciona
chamam a atenção para a inovação sustentável, DRWULSpDGLPHQVmRSROtWLFDHFXOWXUDOOHYDQGR
D¿UPDQGR TXH RV EHQHItFLRV SDUD VXD DGRomR em consideração a pobreza, o desemprego e a
VmRGHFDUiWHUHFRQ{PLFRVVRFLDLVHDPELHQWDLV exclusão social.
comparados com alternativas pertinentes. (QWUHWDQWR PXLWDV RUJDQL]Do}HV IRFDP
'LDQWHGLVVRREVHUYDVHTXHDLQRYDomR em apenas um dos pilares da sustentabilida-
se relaciona, explicitamente, com a sustenta- de, sem considerar a integração entre estes, ou
ELOLGDGHSRLVjPHGLGDTXHRVSURGXWRVDJUH- VHMD IRFDP QD TXHVWmR DPELHQWDO LVRODGD RX
gam valor ao consumidor, reduzindo os danos QD TXHVWmR VRFLDO SDUD FRPSHQVDU RV SUREOH-
ambientais, obtem-se um resultado positivo na mas ambientais causados, ou priorizam apenas
organização. Davila, Epstein e Shelton (2007) R IDWRU HFRQ{PLFR 6+5,9$67$9$ 
D¿UPDPTXHDLQRYDomRpXPSURFHVVRLPSH- %/$&.%851   'HVVD IRUPD D YHUGD-
rativo para o crescimento tanto do comando, deira sustentabilidade deve ser atingida, cujo
TXDQWRGDEDVHGDHPSUHVD3RUWDQWRDLQRYD- FDPLQKR HQYROYH R HTXLOtEULR HQWUH RV SLODUHV
omRQmRSDUDGHVHµUHSURGX]LU¶IDWRTXHSRGH TXHFRPS}HPRWHUPRRTXHpXPGHVD¿R $/-
DVVRFLDUVHDRGHFRUUHUGDVpSRFDVHPTXHWHF- 0(,'$0(/2 
nologia vem evoluindo de forma constante e $GLPHQVmRHFRQ{PLFDFRQVLGHUDDTXD-
intensa, alterando os contextos de atuação das lidade de vida da população, a partir do fator
HPSUHVDV SURSRUFLRQDQGR WUDQVIRUPDo}HV GH GHUHQGDPRQHWiULDGRVLQGLYtGXRVTXHSURYpP
diversas ordens em constância. de uma empresa. A dimensão ambiental pro-
porciona o pensamento sobre a ação das orga-
6867(17$%,/,'$'( QL]Do}HVVREUHRPHLRDPELHQWHGHYHQGRHVWD
minimizar os impactos negativos ao ambiente
&RP R DXPHQWR GDV SUHRFXSDo}HV DP- QDWXUDOHDPSOL¿FDURVSRVLWLYRV3RU¿PDGL-
bientais, causados pelo processo de industriali- PHQVmRVRFLDOOHYDQWDTXHVW}HVGHFRPRDVRU-
]DomRHWDPEpPVRFLDLVFRPRDVUHODFLRQDGDV JDQL]Do}HVWUDWDPRIDWRUVRFLDORXVHMDVHXV
jSREUH]DHjVGHVLJXDOGDGHV *,29$1121, FRODERUDGRUHV H D FRPXQLGDGH HP TXH RSHUD
)$%,(77, LQ~PHUDVGH¿QLo}HVIRUDP $/0(,'$/25(1=(7,&58=5,-
DRORQJRGRWHPSRVHQGRDWULEXtGDVjVXVWHQ- &,2/, 
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WHUPRTXHHVWiVHQGRIRUPXODGRGHYLGRjUHQR- WDELOLGDGH HP VXDV HVWUDWpJLDV WUrV HOHPHQWRV
vação do conceito, por tratar-se de um termo necessitam de alteração. Primeiramente, a orga-
TXH SDVVD SRU GLYHUVDV WUDQVIRUPDo}HV *2- nização deverá adotar uma escala de longo pra-

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Keli Cristina Voanka, Lucas da Silva, Sérgio Luis Dias Doliveira, Marli Kuasoski, Simone Soares 11

]RHPGHWULPHQWRjVDo}HVTXHSURSRUFLRQDP so de tomada de decisão, economia de custos

rápido retorno. Em segundo lugar, os resulta- UHVXOWDQWHGHPHOKRULDVDOpPGHDWUDLURLQWH-
dos organizacionais devem transcender um cál- resse de investidores.
FXOREDVHDGRDSHQDVHPH¿FLrQFLDLQFOXLQGRD 3RU ¿P D DSOLFDomR GH FDSLWDO YROWDGD
mensuração dos aspectos ambientais e sociais. SDUDDVXVWHQWDELOLGDGHpXPLQYHVWLPHQWRTXH
3RU ¿P D RULHQWDomR HVWUDWpJLFD GHYH SRVVXLU JHUD UHWRUQR DVVLP FRPR Do}HV YROWDGDV SDUD
caráter global, considerando a abrangência das o meio ambiente são necessárias para o segui-
FRQVHTXrQFLDV DPELHQWDLV SURYHQLHQWHV GH PHQWRHGHVHQYROYLPHQWRGDRUJDQL]DomR /(-
Do}HVORFDLV &,80$5$et al3('52 0(6-Ò1,253,6$ 
),/+2et al., 2017).
6HJXQGR 7DFKL]DZD   TXDQGR D &(5Æ0,&$9(50(/+$
empresa considera o fator ambiental na tomada
de decisão empresarial, a organização apresen- A cerâmica vermelha está inserida no
WDXPDYDQWDJHPFRPSHWLWLYDUHÀHWLGDSULQFL- VHWRUGHPLQHUDLVQmRPHWiOLFRVTXHJLUDDSUR-
palmente, na redução de custos ou no aumento [LPDGDPHQWH  ELOK}HV GH UHDLV VHJXQGR
GRV OXFURV ,VVR SRUTXH PXLWRV FOLHQWHV FRQVL- LQIRUPDo}HV PDLV UHFHQWHV GR $QXiULR HVWD-
deram a sustentabilidade um diferencial nas or- WtVWLFR GR VHWRU GH WUDQVIRUPDomR GH PLQHUDLV
JDQL]Do}HVSRUWDQWRDOJXPDVHPSUHVDVIRFDP QmRPHWiOLFRV %5$6,/ 2VHJPHQWRGH
em produtos considerados verdes, ou seja, pro- cerâmica vermelha, possui, aproximadamente,
GXWRVVXVWHQWiYHLVTXHQmRSUHMXGLFDPRPHLR SDUFHODGHPLOK}HVUHSUHVHQWDQGRFHUFDGH
DPELHQWH %/$&.%851  %$5%,(5, 39% do faturamento total (KUASOSKI, 2016).
&85, 7RGDYLDpLPSRUWDQWHFRQ- $LQGD HVWXGRV UHDOL]DGRV SHOR 6HUYLoR %UDVL-
VLGHUDUTXHDUiSLGDSUROLIHUDomRGHVVHVUyWXORV OHLURGH$SRLRjV0LFURH3HTXHQDV(PSUHVDV±
ecológicos e sociais podem causar confusão 6(%5$(  GHPRQVWUDPTXHVmRJHUDGRV
para o consumidor e, eventualmente, trazer mais de 300 mil empregos diretos e 1,5 milhão
problemas relacionados com o Greenwashing GHHPSUHJRVLQGLUHWRVQRSDtVDSDUWLUGDFHUk-
RX VHMD D ODYDJHP YHUGH %$5526   PLFDYHUPHOKD5HVVDOWDVHTXHHVVHVGDGRVVmR
6HJXQGR%DUURV  DSUiWLFDGHGreenwa- os mais recentemente publicados.
shingDFRQWHFHTXDQGRDRUJDQL]DomRSURPRYH 'HDFRUGRFRPD0LQHURSDU S 
GLVFXUVRV Do}HV H SURSDJDQGDV VXVWHQWiYHLV
falsas, apenas com intuito de melhorar a ima- É necessário promover a moderniza-
gem corporativa junto a seus stakeholders. ção tecnológica, tanto na operação
1R HQWDQWR TXDQGR DV HPSUHVDV SUDWL- GRV SURFHVVRV TXDQWR QR XVR GRV
FDP Do}HV VXVWHQWiYHLV GH IRUPD JHQXtQD D HTXLSDPHQWRVeQHFHVViULDWDPEpP
D TXDOL¿FDomR GD SDUWH HPSUHVDULDO
SHUFHSomRSRVLWLYDGDVRSHUDo}HVRUJDQL]DFLR-
administrativa e operacional. Deve-
QDLVpDXPHQWDGDHLVVRDJUHJDYDORUQRQHJy- VH FRQVLGHUDU R IDWR TXH PXLWDV GDV
cio devido ao fato de gerar legitimidade pe- indústrias de cerâmica vermelha no
UDQWHDVRFLHGDGHDOpPGHRSRUWXQL]DUQRYRV %UDVLOVmRHPSUHVDVIDPLOLDUHVRTXH
PHUFDGRV 1,.2/$2876$/,6(9$1*(- JHUD XPD UHVLVWrQFLD jV PXGDQoDV H
/,126  3,1+(,52 6,/9$ ),/+2 LPSOHPHQWDomR GH HVWUDWpJLDV H WHF-
025(,5$    %DUURV   REVHUYRX nologias novas.
TXH XPD GDV PDQHLUDV GH FULDU XPD LPDJHP
FRUSRUDWLYDSRVLWLYDpSRUPHLRGDGLYXOJDomR 2XWUDGL¿FXOGDGHpWRGDDOHJLVODomRHP
GDVDo}HVHPUHODWyULRVGHVXVWHQWDELOLGDGH2 vigor para a instalação e utilização da argila
DXWRUFLWDGRDFLPDDUJXPHQWDTXHHVVDSUiWLFD vermelha pelas indústrias de cerâmica verme-
pode ajudar a empresa no desenvolvimento de lha, considerando todas as licenças necessárias
melhores sistemas de controle interno, proces- para a extração do mineral. Conforme o artigo

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022
12 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

žGR'HFUHWR/HLQžQRVHXDUWLJRž degradada pela extração de argila.

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de areia, argila, saibro e cascalho nas sobre sustentabilidade e inovação em indústrias
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extração da argila causa uma degra- GHDQiOLVHGHFRQWH~GRGH%DUGLQ  
dação do solo. Segundo o manual de Para elaboração do presente estudo, fo-
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terrada (IAP, 2010, online). SHUtRGRFRPLQtFLRQRDQRGHD2
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Todos têm direito ao meio ambiente dados dos artigos foram armazenados em uma
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meio ambiente degradado, de acordo $¿JXUDGHPRQVWUDRVSDVVRVGDFROHWD
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OHL %5$6,/online).

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grande impacto no meio ambiente deve ser se-
guida de um processo de recuperação da área

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Keli Cristina Voanka, Lucas da Silva, Sérgio Luis Dias Doliveira, Marli Kuasoski, Simone Soares 13

)LJXUD±)OX[RJUDPDGDSHVTXLVDUHDOL]DGDQDEDVHGHGDGRVGR3RUWDOGH3HULyGLFRVGD&$3(6

)RQWH'DGRVGDSHVTXLVD  

&RPRGHPRQVWUDD¿JXUDDEXVFDIRLHIHWXDGDSRUDVVXQWRQR3RUWDO3HULyGLFRVGD&$-
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vante para complementação do Estado da Arte.
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FHQWUDLVGHVWDSHVTXLVD LQRYDomRHVXVWHQWDELOLGDGH 

4 RESULTADOS E DISCUSSÕES

&$5$&7(5Ë67,&$6'26(678'266(/(&,21$'26

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DWHPiWLFDFRPRVHSRGHREVHUYDUQRJUi¿FR

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022
14 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

*Ui¿FR±$QRGHSXEOLFDomRGRVHVWXGRV

)RQWHGDGRVGDSHVTXLVD  

,VVRWDPEpPRFRUUHFRPUHODomRjDXWRULDGRVHVWXGRVHTXDQWRDRVSHULyGLFRVHPTXHHVWHV
HVWXGRVIRUDPSXEOLFDGRVTXHVmREDVWDQWHYDULDGRV2VSHULyGLFRVGHSXEOLFDomRIRUDP([DFWD
2QOLQH 5HYLVWD3URGXomR0HUFDWRU )RUWDOH]D2QOLQH *HVWmR 3URGXomR$FWD6FLHQWLDHHW
7HFKQLFDH5HYLVWDGH(GXFDomRH3HVTXLVDHP&RQWDELOLGDGH 5(3(& %1'(65$,±5HYLVWD
de Administração e Inovação, RAE – Revista de Administração de Empresas, Holos (Natal Onli-
ne) e Revista Cerâmica.
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pina Grande – UFCG, Universidade Estadual do Norte Fluminense – UENF, Universidade Federal
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Instituição/Universidade Qtde de autores %
Universidade Federal de Campina Grande – UFCG 4 12,5
a Universidad de Valladolid, Espanha 1 3,1
Universidade Federal de Santa Catarina – UFSC 1 3,1
Universidade Federal Rural de Pernambuco – UFRPE 3 9,4
Universidade Estadual do Norte Fluminense – UENF 4 12,5
CEFET – RN 3 9,4
Centro Federal de Educação Tecnológica do Rio de Janeiro 2 6,3
8QLYHUVLGDGH)HGHUDOGH0LQDV*HUDLV8)0* 5 15,6
Universidade de São Paulo - USP 3 9,4
Universidade Federal do Paraná 4 12,5
Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte 2 6,3
Total 32 100,0
)RQWHGDGRVGDSHVTXLVD  

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Keli Cristina Voanka, Lucas da Silva, Sérgio Luis Dias Doliveira, Marli Kuasoski, Simone Soares 15

2JUi¿FRGHPRQVWUDRVWLSRVGHHVWXGRVUHDOL]DGRVHDDERUGDJHPGRSUREOHPDGHSHVTXL-
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GDDPRVWUD3HUFHEHVHPDLRUrQIDVHQDDERUGDJHPTXDOLWDWLYDGRSUREOHPD  

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30,0%

20,0%

10,0%

0,0%
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amostra, cada uma. Os estudos de revisão sistemática e de ensaio teórico, representaram 7,7%,
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30,0%

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5,0%

0,0%
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sistemática

)RQWHGDGRVGDSHVTXLVD  

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022
16 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

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PHUDo}HV 3URGXWLYDV /RFDLV $3/¶V  H DV LQYHVWLJDo}HV IRUDP FRQGX]LGDV FRP SURSULHWiULRV
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de estudo, documentos, bases de dados e literatura já publicada.
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Autor(es) Nº de
Título Objetivos Principais Resultados Qualis
Ano citações
3D]0RUDLV Arranjo Analisar a $IRUPDWDomRGHXP$3/
e Holanda produtivo local situação atual pSHUWLQHQWHSDUDHOHYDomR
(2014) de cerâmica da cerâmica de competitividade local e
vermelha: vermelha do PHOKRULDQDTXDOLGDGHGRV
conceitos e Estado de produtos do segmento.
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potencialidade visando a
de formatação LGHQWL¿FDU
no Estado de oportunidades
Pernambuco para formatação
GHXP$3/
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ica (2006) tecnológica e para o estudo importantes do ponto
HVWUDWL¿FDomR da dinâmica de vista organizacional
competitiva competitiva de para a priorização e
em um arranjo empresas em o direcionamento de
produtivo do $3/¶V HVWUDWpJLDVDo}HVSURJUDPDV 36 %
setor ceramista HSROtWLFDVLQGXVWULDLV
de desenvolvimento
HFRQ{PLFRVRFLDOH
ambiental e de aumento de
competitividade local.
Silva e Sil- Cleaner Análise da A produção mais limpa
va (2017) production: literatura acerca melhora o desempenho
practical and dos temas socioambiental da
theoretical da produção organização podendo
2 %
contributions for mais limpa, garantir a sustentabilidade
the sustainability sustentabilidade na empresa.
of the red e cerâmica
ceramic vermelha.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Keli Cristina Voanka, Lucas da Silva, Sérgio Luis Dias Doliveira, Marli Kuasoski, Simone Soares 17

Silva, Reis (In) Desvendar os Apesar da geração

e Silva Sustentabilidade processos de (in) GHHPSUHJRTXHDV
(2005) Ambiental sustentabilidade cerâmicas proporcionam
em Territórios ambiental a população de Carnaúba
de Cerâmica resultante da dos Dantas observa-se a 0 %
Vermelha: produção de ação degradadora do meio
uma análise de cerâmicas ambiente.
Carnaúba dos vermelhas.
Dantas-RN
%DVWRVH 0RGHORGH ,GHQWL¿FDU $VRUJDQL]Do}HVYROWDGDVDR
%URFKDGR apropriação de um modelo processo do planejamento
(2009) tecnologia: caso TXHLQYHVWLJD de inovação tecnológica, em
da indústria a trajetória contexto sustentável, podem 5 %
de cerâmica QHFHVViULDj alcançar uma vantagem
vermelha. apropriação de competitiva.
tecnologia.
/HLWH Caracterização Caracterização O chamote e a casca de ovo
Almeida de Chamote e GHUHVtGXRVyOLGR têm grande potencial para
e Holanda Casca de Ovo proveniente serem usados como uma
(2015) para Produção da indústria PDWpULDSULPDDOWHUQDWLYDGH
GH0DWHULDO de cerâmica baixo custo na fabricação de
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(chamote) e
casca de ovo de 2 %
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ao emprego
destes como
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alternativas para o
setor cerâmico.

Crocco et 0HWRGRORJLD Desenvolver uma Tais aspectos só podem

al. (2003) GHLGHQWL¿FDomR metodologia de ser captados por meio de
de arranjos LGHQWL¿FDomR SHVTXLVDVGHFDPSRRTXH
produtivos locais de arranjos VHSUHWHQGHpDQWHFLSDU
183 %
potenciais. produtivos locais esta fase com maior grau
desde os dados GHSUHFLVmRSRVVtYHOSRU
secundários. meio da utilização de dados
secundários.
Puga Alternativas Estudo de parte de Experiências internacionais
(2003) de Apoio um mapeamento e voltadas para a criação de
D030(6 dos arranjos XPDUUDQMRLQVWLWXFLRQDOTXH
/RFDOL]DGDV produtivos locais contemple formas coletivas
em Arranjos existentes no de fomento de arranjos e 128 N/A
produtivos %UDVLOSURSRQGR foram consideradas algumas
locais. SROtWLFDVGH PHGLGDVGHDSRLRjJHVWmR
apoio a tais empresarial.
agrupamentos.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022
18 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

Farias et al. Utilização de Apresentar e 9HUL¿FRXVHTXHDDTXLVLomR

(2012) eco-inovação caracterizar uma de um novo forno para
no processo de ecoinovação UHDOL]DUDHWDSDGHTXHLPD
manufatura de adotada por uma FRQ¿JXUDVHFRPRXPD
cerâmica empresa do setor ecoinovação de processo
vermelha de cerâmica TXHWHYHFRPRSULQFLSDO
20 %
vermelha. fator determinante da
adoção dessa ecoinovação,
o desenvolvimento
tecnológico do mercado
fornecedor.

0DVFHQD Clusters e O objetivo do &RQVWDWRXVHTXHDSHVTXLVD

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ra (2013) GDVSXEOLFDo}HV SXEOLFDo}HV existência de clusters em
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Anater et Redução de Este artigo tem No VCS, há predominância

al. (2016) gases de efeito como objetivos de projetos de fábricas de
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carbono no poderão contribuir com a
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brasileiro e a aproximadamente.
contribuição
destes para o
alcance das metas
de redução de
gases de efeito
estufa (GEE)
estipuladas
SHOD/HLQž
12.187/2009.

)RQWHGDGRVGDSHVTXLVD  

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Keli Cristina Voanka, Lucas da Silva, Sérgio Luis Dias Doliveira, Marli Kuasoski, Simone Soares 19

2 TXDGUR  DSRQWD SDUD XPD WHQGrQFLD Crocco et al. (2003) buscaram desen-
GH HVWXGRV HP $3/¶V GH FHUkPLFD YHUPHOKD YROYHU XPD PHWRGRORJLD GH LGHQWL¿FDomR GH
TXHVmRFRQVWLWXtGDVHPYiULDVUHJL}HVGR%UD- arranjos produtivos locais por meio de dados
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sustentáveis, tais como nas áreas de energia, WpULRV GH LGHQWL¿FDomR GH DUUDQMRV SURGXWLYRV
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segmentos de produção, implantação de tecno- WDU FDUDFWHUtVWLFDV GH XP$3/ 2V UHVSHFWLYRV
ORJLDV QR DPELHQWH SURGXWLYR H LQRYDo}HV QD UHVXOWDGRV DSRQWDGRV IRUDP TXH WDLV DVSHFWRV
gestão empresarial. VySRGHPVHUFDSWDGRVSRUPHLRGHSHVTXLVDV
GHFDPSRHpIDFLOREVHUYDUGXUDQWHDEXVFDD
4.2 EVIDÊNCIAS APONTADAS PE- FDPSR TXH XP$3/ GR VHWRU FHUkPLVWD DSUH-
/26 $8725(6 '26 (678'26 VHQWDFDUDFWHUtVWLFDVGHLQRYDomRYROWDGDVSDUD
6(/(&,21$'26 a sustentabilidade.
Puga (2003) procurou estudar parte de
É importante salientar algumas um mapeamento dos arranjos produtivos lo-
FRQVWDWDo}HV GRV DXWRUHV GRV HVWXGRV FDLVH[LVWHQWHVQR%UDVLOSURSRQGRSROtWLFDVGH
VHOHFLRQDGRV DFHUFD GDV LQRYDo}HV YROWDGDV j apoio a tais agrupamentos. Os resultados apon-
sustentabilidade relacionadas ao segmento de WDUDP TXH DV UHFRPHQGDo}HV VXJHULGDV IRUDP
cerâmica vermelha. baseadas em experiências internacionais e vol-
3D] 0RUDLV H +RODQGD   DSRQ- tadas para a criação de um arranjo institucional
WDPTXHRPXQLFtSLRGH3DXGDOKRVHFRQ¿JXUD TXHFRQWHPSOHIRUPDVFROHWLYDVGHIRPHQWRGH
como uma localização de maior concentração arranjos. Foram consideradas algumas medidas
GHLQG~VWULDVGHFHUkPLFDYHUPHOKDHTXHGLV- GHDSRLRjJHVWmRHPSUHVDULDOHTXHHVVDVPH-
FXVV}HVDFHUFDGDIRUPDWDomRGHXP$3/VmR GLGDVSRGHPVHULGHQWL¿FDGDVFRPRSHFXOLDUL-
pertinentes para elevação de competitividade e GDGHVSDUDTXHRV$3/¶VWUDEDOKHPEXVFDQGR
PHOKRULD GD TXDOLGDGH GRV SURGXWRV GR VHWRU fatores sustentáveis, por meio da inovação no
,VVR RFRUUH GHYLGR j PHOKRULD GD TXDOLGDGH segmento ceramista.
dos produtos e da elevação da competitivida- O trabalho de Silva e Silva (2017) teve
GHHVSHFL¿FDPHQWHGRVHWRUGDFHUkPLFDTXH FRPR LQWXLWR SHVTXLVDU D ELEOLRJUD¿D DFHUFD
gera inovação voltada ao fator sustentável, para dos temas cerâmica vermelha, sustentabilidade
DWLQJLUHVVHVGRLVDVSHFWRVHWDPEpPHVWH$3/ HSURGXomRPDLVOLPSD 3/ FRPRSURSyVL-
ainda poderá favorecer indústrias de outras lo- to de colaborar para a melhoria da fabricação
calidades de Pernambuco, pois o arranjo não se GD FHUkPLFD YHUPHOKD FRQVLGHUDQGR R TXHVL-
UHVWULQJH D TXHVW}HV JHRJUi¿FDV SRGHQGRVH to sustentabilidade. Os resultados apontaram
HVWDEHOHFHUTXDQGRKiUHODo}HVH[LVWHQWHVHQWUH para a utilização da produção mais limpa com
os diversos entes. o propósito de sustentabilidade nas indústrias
De acordo com Souza e Arica (2006), de- GHFHUkPLFDYHUPHOKD$VFRQWULEXLo}HVVHUH-
vido ao fato de as empresas em estudo atuarem ferem aos insumos utilizados para a produção
HP XP PHUFDGR SRXFR UHVWULWLYR TXDQWR j TXD- GHVWH VHWRU RV TXDLV GHYHP VHU GLIHUHQFLDGRV
lidade, com forte pressão por menores preços, o para promover uma produção mais limpa bem
TXHVHREVHUYDpTXHWDQWRDVHPSUHVDVTXHGHWrP como as mudanças na fabricação do produto,
PDLRUFRQWUROHQDHVSHFL¿FDomRGHVHXVSURGXWRV boas práticas operacionais, reuso ou reciclagem
TXDQWR RXWUDV FRQVHJXHP YHQGHU VHXV SURGXWRV interna, mudanças tecnológicas de processo e
SRUXPDSHTXHQDYDULDomRGHSUHoRVRXVHMDR reuso ou reciclagem externa. A conclusão desta
mercado não consegue distinguir vantagens nas SHVTXLVD YHUVRX VREUH D LPSRUWkQFLD GD FRP-
GLIHUHQFLDo}HVRIHUHFLGDVQRVSURGXWRV binação da produção mais limpa em conjunto

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20 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

com a fabricação da cerâmica vermelha para XPDHPSUHVDTXHSUH]DSHORGHVHQYROYLPHQWR

promover a sustentabilidade neste setor fabril. sustentável com bons olhos.
Cabe ressaltar a diferença deste estudo para 1R DUWLJR GH /HLWH$OPHLGD H +RODQGD
o trabalho de Silva e Silva (2017). Cumpre desta-   REVHUYRXVH TXH R FKDPRWH H D FDVFD
FDUTXHRDUWLJRGRVDXWRUHVWHYHFRPRREMHWLYR GH RYR FRQVLGHUDGRV PDWpULDVSULPDVDOWHUQD-
DQDOLVDUDOLWHUDWXUDVREUH3/DVXVWHQWDELOLGDGH tivas, podem ser utilizados para a fabricação de
H D FHUkPLFD YHUPHOKD (OHV GHVWDFDUDP DV WpF- SURGXWRVGHFHUkPLFDGHYLGRjLGHQWL¿FDomRGH
QLFDVGH3/HVXDVFODVVL¿FDo}HVFRQIRUPHRV PLQHUDLVFRPRVtOLFDHFiOFLR(VVDDOWHUQDWLYD
achados na literatura. Os autores sugerem aplicar pode ser considerada inovadora e sustentável,
DVWpFQLFDVGH3/HPFRQMXQWRFRPSROtWLFDVGH SRLVUHGX]DH[WUDomRGDDUJLODTXHpXPUHFXU-
VXVWHQWDELOLGDGHTXHVHMDFRQGX]LGDSRUVLVWHPDV VRQDWXUDO¿QLWRHXWLOL]DGHUHVtGXRVSDUDFRP-
HVXEVLVWHPDVRXHVWUDWpJLDVIRFDGDVSDUDSURPR- por a massa do produto.
ver a sustentabilidade do segmento. Farias et al  DSRQWDPTXHPXLWDV
Este artigo, por sua vez, buscou integrar YH]HVDVLQRYDo}HVYROWDGDVSDUDDVXVWHQWDEL-
a sustentabilidade, a inovação e a indústria de lidade decorrem do atendimento de regulamen-
cerâmica vermelha, com o objetivo de analisar WDo}HVDPELHQWDLV2XWUDTXHVWmRTXHRVDXWR-
a literatura, neste sentido. A principal diferença UHV DSRQWDP p D QHFHVVLGDGH GH LQYHVWLPHQWR
deste estudo para o trabalho de Silva e Silva HPSHVTXLVDHGHVHQYROYLPHQWRGHKDELOLGDGHV
(2017) reside em ampliar o conhecimento sobre JHUHQFLDLVSDUDLQRYDUDOpPGHTXHRWHPSRp
inovação voltada para a sustentabilidade para um fator a ser considerado, pois uma nova for-
DOpPGDVSUHRFXSDo}HVDPELHQWDLVRXVHMDTXH ma de operar leva um tempo para ser assimila-
incluem mudanças na gestão empresarial e mu- GRSHODRUJDQL]DomR8PRXWURIDWRUpRFXVWR
danças nos aspectos sociais, como a preocupa- de implantação de uma inovação.
ção com a saúde no ambiente de trabalho. 1R HVWXGR GHVHQYROYLGR SRU 0DVFHQD
$SHVTXLVDGH6LOYD5HLVH6LOYD   )LJXHLUHGRH%RDYHQWXUD  IRLLGHQWL¿FD-
obteve, como resultado, a maior preocupação da a abordagem de ambiente inovativo, e discu-
dos atores em estudo bem como os problemas te-se sobre Sistemas Tecnológicos de Inovação
ambientais causados pela implantação da in- (STI), Sistemas de Inovação (SI) ou Sistemas
dústria de cerâmica na região de Carnaúba dos Setoriais de Inovação (SSI). Esses sistemas po-
Dantas-RN. Observa-se, considerando os de- GHPVHUGH¿QLGRVFRPRDTXHOHV³>@IRUPDGRV
poimentos dos funcionários das indústrias de SRU LQVWLWXLo}HV UHJLRQDLV H SRU UHJUDV H SUi-
FHUkPLFDTXHRWUDEDOKRpH[DXVWLYRSRUpPQD WLFDV TXH SRVVLELOLWDP jV HPSUHVDV LQRYDUHP´
cidade, há pouca disponibilidade de emprego. 0$6&(1$ ),*8(,5('2 %2$9(178-
&RPR FRQFOXVmR DV SUHRFXSDo}HV SULQFLSDLV 5$S 0DVFHQD)LJXHLUHGRH%R-
acerca da instalação da indústria de cerâmica DYHQWXUD  DLQGDWUD]HPTXHRVPRGHORV
vermelha são os impactos ambientais causados, DGRWDGRV SDUD DQDOLVDU DV DJORPHUDo}HV SRV-
2WUDEDOKRGH%DVWRVH%URFKDGR   suem diferentes focos, como produção, turismo
DSRQWRXTXHQD$OHPDQKDDIDEULFDomRGHWL- e desenvolvimento local e sustentabilidade.
MRORVpGHVHQKDGDHPFRQFHLWRVGHGHVHQYROYL- Anater et al  DSRQWDUDPTXHRVH-
PHQWRVXVWHQWiYHOHQTXDQWRQR%UDVLOH[LVWH WRUGHFHUkPLFDHPJHUDO RTXHLQFOXLWDPEpP
XPDGL¿FXOGDGHHPLQVHULUHVVHVFRQFHLWRVHVH o segmento de cerâmica vermelha) possui pro-
utilizar da apropriação tecnológica alemã para jetos com a premissa de utilizar fontes de ener-
DSURGXomRGHWLMRORV$VRUJDQL]Do}HVTXHXWL- JLDVDOWHUQDWLYDVTXHHPLWHPPHQRUHVTXDQWL-
lizam o desenvolvimento sustentável no pro- GDGHVGHJDVHVGHHIHLWRHVWXIDFRPRpRFDVR
FHVVR SURGXWLYR MXQWDPHQWH FRP LQRYDo}HV da biomassa. De forma conjunta com outros
apresentam uma vantagem competitiva perante VHWRUHV SRGH KDYHU XPD UHGXomR GH HPLVV}HV
DFRQFRUUrQFLDFRQVLGHUDQGRTXHRFOLHQWHYr de, aproximadamente, 4%.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Keli Cristina Voanka, Lucas da Silva, Sérgio Luis Dias Doliveira, Marli Kuasoski, Simone Soares 21

0HGLDQWH R OHYDQWDPHQWR GRV HVWXGRV aos aspectos ambientais. Os estudos apre-

REVHUYRXVHTXHKiXPDFDUrQFLDGHLQYHVWLJD- VHQWDUDP SUHRFXSDo}HV FRP RV SUREOHPDV
o}HVVREUHRVHJPHQWRGDFHUkPLFDYHUPHOKDH DPELHQWDLV UHODWLYRV j LQFRUSRUDomR GH
a sua relação com sustentabilidade e a inova- UHVtGXRVVyOLGRVQDPDVVDFHUkPLFD HV-
omR 3HUFHEHVH TXH p XP VHJPHQWR TXH GHYH tudos), diminuição do impacto ambiental
VHUPDLVEHPSHVTXLVDGRHTXHWHQKDPXLWRD
SRUPHLRGDH¿FLrQFLDWHFQROyJLFDGRVSUR-
GHVHQYROYHU SDUD TXH VXDV RUJDQL]Do}HV SRV-
sam trazer indicadores melhores, em relação cessos produtivos (2 estudos), utilização de
j VXVWHQWDELOLGDGH H j LQRYDomR )RL SRVVtYHO fontes alternativas de energia, visando j di-
observar, com base nos trabalhos selecionados, PLQXLomRGHFRPEXVWtYHOIyVVLO HVWXGR 
DLPSRUWkQFLDTXHDVSHVTXLVDVQRVHWRUGDFH- design de produtos voltados para a susten-
râmica vermelha possuem para agregar valor, tabilidade (1 estudo), reciclagem e reúso de
WDQWR SDUD DV HPSUHVDV TXH QHFHVVLWDP GHVVH materiais (1 estudo), produção mais limpa (1
VXSRUWH LQRYDomR YROWDGD j VXVWHQWDELOLGDGH  estudo) e mudanças na gestão empresarial
FRPRSDUDSHVTXLVDGRUHVTXHEXVFDPDWXDUHP FRPrQIDVHHPPDLRUH¿FLrQFLDDPELHQWDO
SUROGHEHQHItFLRVSDUDHVVHPHUFDGRGHWUDED- (3 estudos). Aspectos sociais foram apon-
OKR$VVLP p QHFHVViULD XPD IRUPD GH SURGX- tados em dois estudos como a preocupação
omRTXHYLVHDRFRQFHLWRGHVXVWHQWDELOLGDGHHP
com a saúde no ambiente de trabalho.
FRQMXQWRGDLQRYDomRMiTXHRVHVWXGRVHPSt-
ULFRV GHPRQVWUDUDP TXH p SRVVtYHO HQFRQWUDU &RPRS{GHVHFRQVWDWDUDVSUHRFXSD-
HIHLWRVSRVLWLYRVSDUDDVRUJDQL]Do}HVVRFLHGD- o}HV DPELHQWDLV H VRFLDLV QDV LQG~VWULDV GH
de e meio ambiente. FHUkPLFDYHUPHOKDGHPRQVWUDPTXHVmRQH-
FHVViULDVPRGL¿FDo}HVQDSRVWXUDJHUHQFLDO
5 CONCLUSÕES HQDIRUPDGHSURGXomRSDUDTXHHVVDVRU-
JDQL]Do}HVVHWRUQHPPDLVFRPSHWLWLYDVQR
O objetivo deste estudo foi levantar a PHUFDGR 3DUD WDQWR p SUHFLVR LQRYDU SDUD
SURGXomRFLHQWt¿FDEUDVLOHLUDVREUHVXVWHQWDEL- atender aos problemas ambientais e sociais
lidade e inovação em indústrias do segmento de FDXVDGRVHTXHVmRLQHUHQWHVjatividade.
FHUkPLFDYHUPHOKDQRSHUtRGRGHD $V FRQWULEXLo}HV GHVWH HVWXGR IRUDP
2VUHVXOWDGRVDSRQWDPTXHH[LVWHrQIDVH no sentido de colaborar, teoricamente, para
QRVHVWXGRVHP$3/¶VPDVWDPEpPXPDEDL[D
FRPSUHHQGHUFRPRDVLQRYDo}HVSDUDDVXV-
SURGXomRFLHQWt¿FDQR%UDVLOGHHVWXGRVVREUH
a temática abordada. Em relação aos aspectos tentabilidade estão sendo incorporadas na
GH DXWRULD DQR GH SXEOLFDomR H UHJL}HV RQGH indústria de cerâmica vermelha brasileira.
os estudos foram desenvolvidos, observou-se Dessa forma, outros estudos podem ser de-
XPD GLYHUVLGDGH VLJQL¿FDWLYD QHVVHV HOHPHQ- VHQYROYLGRVGHVGHRHVIRUoRGHVWDSHVTXLVD
tos e nos estudos selecionados. Isso demonstra QRVHQWLGRGHTXHHODSRGHIRUQHFHUinsights
TXHHVVHVHVWXGRVQmRSRVVXHPXPDWHQGrQFLD para a aplicação na prática dessas organiza-
QHVVDVFDUDFWHUtVWLFDVRTXHSRGHLQGLFDUXPD o}HVRTXHSRGHPHOKRUDUVXDFRPSHWLWLYL-
EDL[DFRQFHQWUDomRGHSHVTXLVDTXHDEUDQMDRV GDGHHH¿FLrQFLDDPELHQWDOHVRFLDO
termos sustentabilidade, inovação e cerâmica 2 HPSHQKR GHVWD SHVTXLVD IRL WUDWDU
vermelha, de forma conjunta. da relação existente entre os termos susten-
4XDQWR j UHODomR HQWUH RV WHUPRV tabilidade, inovação e cerâmica vermelha,
sustentabilidade, inovação e cerâmica ver- mas foi limitado aos estudos selecionados
melha, os estudos selecionados apontam no Portal de Periódicos da CAPES. Para
para inovação voltada para a sustentabili- XPDPDLRUDEUDQJrQFLDVXJHUHVHTXHIX-
dade, neste segmento, com maior ênfase

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22 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

WXUDV SHVTXLVDV EXVTXHP SHVTXLVDU D OLWH- %(51, 0 ' %$-$< 6 *25/$ ) '
ratura existente em outras bases de dados. 2SRUWXQLGDGHV GH H¿FLrQFLD HQHUJpWLFD QD
Ainda, há a possibilidade de futuros estu- indústria: relatório setorial do setor cerâmi-
GRV DEUDQJHUHP DV SURGXo}HV FLHQWt¿FDV FR%UDVtOLD&1,
internacionais e compará-las com estudos %/$&.%851 : 5 The sustainability
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022
24 ARTIGOS | Inovação voltada para a sustentabilidade em indústrias de cerâmica vermelha: uma revisão

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QUANDT, C. O. Redes de cooperação e ino- 7$&+,=$:$7Criação de novos negócios:
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produtivo local. RAI Revista de Administra- FGV Editora, 2002.
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6(59,d2 %5$6,/(,52 '( $32,2 ¬6
0,&52 ( 3(48(1$6 (035(6$6  6(-
%5$( Construção Civil %ROHWLP GH ,QWH-
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[Link]/chronus/ARQUI-
VOS_CHRONUS/bds/[Link]/b877f9b38e-
787b32594c8b6e5c39b244/%24File/[Link].
Acesso em: 13 jun. 2022.
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duction: practical and theoretical contributions
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 7-24, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Jonas Marques Pereira, João Paulo Lima Santos 25

doi:10.12662/2359-618xregea.v11i3.p25-37.2022

ARTIGOS

GESTÃO DA INOVAÇÃO EM UNIVERSIDADES

E INSTITUTOS FEDERAIS DO NORDESTE:
REFLEXOS DA ADESÃO AO PROGRAMA DE
MESTRADO EM PROPRIEDADE INTELECTUAL
PROFNIT

INNOVATION MANAGEMENT IN UNIVERSITIES

AND FEDERAL INSTITUTES OF THE NORTHEAST:
REFLECTIONS OF ADMISSION TO THE PROFNIT
MASTER’S PROGRAM IN INTELLECTUAL
PROPERTY

RESUMO

$LQRYDomRWHFQROyJLFDSRUPHLRGDSHVTXLVDFLHQWt¿FDSURPRYH
R DFHVVR DR FRQKHFLPHQWR VREUHWXGR QDV LQVWLWXLo}HV GH HQVLQR
VXSHULRU QHFHVVLWDQGR GH PHFDQLVPRV TXH SURPRYDP Do}HV
inovadoras e gerenciem o conhecimento produzido. Este estudo
EXVFRXPHGLDQWHSHVTXLVDGHVFULWLYDELEOLRJUi¿FDHGRFXPHQWDO
evidenciar a importância do PROFNIT nas universidades e
nos institutos federais do Nordeste. Foram analisados dados
REWLGRV QRV VtWLRV YLUWXDLV GDV LQVWLWXLo}HV SHVTXLVDGDV H QR
site do Instituto Nacional de Propriedade Industrial (INPI),
GHPRQVWUDQGRVXDUHOHYkQFLDSDUDDSURGXomRFLHQWt¿FDMXQWRDRV
Q~FOHRVGHLQRYDomRWHFQROyJLFD 1,7¶V HJHVWmRGDSURSULHGDGH
LQWHOHFWXDO2VUHVXOWDGRVSHUPLWLUDPREVHUYDUTXHDSDUWLFLSDomR
Jonas Marques Pereira
de universidades e institutos federais no programa de mestrado
ccontufal@[Link] 352)1,7 HVWHYH LQWLPDPHQWH UHODFLRQDGD j TXDQWLGDGH GH
Mestrando em Propriedade GHSyVLWRVGHSDWHQWHVUHJLVWUDGDVGDVLQVWLWXLo}HVQRVDQRVTXHVH
Intelectual e Transferência de seguiram, após a adesão ao programa, representando um avanço na
Tecnologia para a Inovação
YDORUL]DomRGDSURWHomRGDSURGXomRFLHQWt¿FDQHVWDVLQVWLWXLo}HV
pela Universidade Federal de
Alagoas. Maceió - AL - BR.
Palavras-chave: PHVWUDGR 352)1,7 XQLYHUVLGDGHV H LQVWLWXWRV
João Paulo Lima Santos IHGHUDLVSURSULHGDGHLQWHOHFWXDO
[Link]@[Link]
Doutor em Engenharia Civil
pela Universidade Federal do ABSTRACT
Rio de Janeiro (2011). Atual-
mente é Professor assosiado 7HFKQRORJLFDO LQQRYDWLRQ WKURXJK VFLHQWL¿F UHVHDUFK SURPRWHV
II da Universidade Federal de access to knowledge, especially in higher education institutions,
Alagoas e diretor-presidente da
Associação Brasileira de P&D
which need mechanisms that promote innovative actions and
em Petróleo e Gás (ABPG). manage the knowledge produced. This study sought, through
Maceió - AL - BR. descriptive, bibliographic, and documentary research, to

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 25-37, set./dez. 2022
26 ARTIGOS_*HVWmRGDLQRYDomRHPXQLYHUVLGDGHVHLQVWLWXWRVIHGHUDLVGRQRUGHVWHUHÀH[RVGDDGHVmRDRSURJUDPDGHPHVWUDGRHPSURSULHGDGHLQWHOHFWXDOSURIQLW

highlight the importance of PROFNIT within SDtVHV LQYHVWLQGR HP LQVWUXPHQWRV WHFQROyJL-
the universities and federal institutes of the FRVTXHSDUWLFLSDPGRSURFHVVRGHGHVHQYROYL-
Northeast. Data obtained on the websites of the PHQWRHFRQ{PLFRVRFLDOHDPELHQWDO 0$,$et
researched institutions and on the website of the al., 2021).
National Institute of Industrial Property (INPI) e QHVWH FRQWH[WR TXH p LQVHULGD D 3UR-
were analyzed, demonstrating their relevance SULHGDGH,QWHOHFWXDOGHYLGRjVXDUHOHYDQWHLP-
LQVFLHQWL¿FSURGXFWLRQZLWKWKHWHFKQRORJLFDO portância no meio acadêmico, pois tem, como
innovation centers (TICs) and intellectual premissa, a proteção da criação humana, seja
property management. The results allowed us QR FDPSR OLWHUiULR DUWtVWLFR VHMD QR FLHQWt¿-
to observe that the participation of universities FR)XQGDPHQWDGDQRFRQWH[WRMXUtGLFRHFRP
DQGIHGHUDOLQVWLWXWHVLQWKH352)1,7PDVWHU¶V JUDQGHGHVWDTXHQRIDWRUGHFRPSHWLWLYLGDGHQR
program was closely related to the number of PHUFDGRVXDGLYXOJDomRpSHUWLQHQWHSDUDWRGDV
patent deposits registered by the institutions DV iUHDV GR FRQKHFLPHQWR 9$6&21&(/26
in the years that followed after joining the 6$1726 $RGHVWDFDUR%UDVLOVREHVVD
program, representing an advance in the SHUVSHFWLYD:LQWHUH5HLV  GHPRQVWUDP
valorization of the protection of production TXHSDUDGDUFRQWLQXLGDGHQDH[SDQVmRWHFQR-
science in these institutions. OyJLFDGRSDtVpGHVXPDUHOHYkQFLDRHVWDEH-
OHFLPHQWR GH SROtWLFDV S~EOLFDV SDUD HVWLPXODU
Keywords: 352)1,7 PDVWHUV IHGHUDO o desenvolvimento da ciência e da inovação
XQLYHUVLWLHVDQGLQVWLWXWHVLQWHOOHFWXDOSURSHUW\ tecnológica nacional.
Com o aumento das iniciativas volta-
1 INTRODUÇÃO GDVSDUDDTXHOHVTXHHVWXGDPDOpPGRQtYHOGH
graduação, houve o crescimento da produção
Desde a aurora da narrativa universal, FLHQWt¿FD SRU VXD YH] JHUDQGR QRYRV FRQKH-
a capacidade de alteração permeia o cotidiano FLPHQWRVHPiUHDVGLYHUVDV(QWUHDVSHVTXLVDV
da humanidade, favorecendo sua adaptação em produzidas no meio acadêmico, sobretudo nos
múltiplos contextos. O desabrochar da era digi- programas de pós-graduação, ganham forma te-
tal trouxe consigo a possibilidade de criação de VHVHGLVVHUWDo}HVTXHVmRYDOLRVRVLQVWUXPHQ-
QRYDVRSRUWXQLGDGHVQRTXHGL]UHVSHLWRDUHGX- WRVGHFRPXQLFDomRFLHQWt¿FDDYDOLDGRVSHORV
zir as fronteiras, inovar costumes e dinamizar SDUHV 9$6&21&(/266$1726 
SURFHVVRV 0$,$et al., 2021). A proliferação 3DUD GHVHQYROYHU D SUHVHQWH SHVTXLVD
GRDFHVVRjVQRYDVWHFQRORJLDVID]VXUJLURLQ- IRUPXORXVHRVHJXLQWHSUREOHPDFRPRR0HV-
teresse nos mais variados setores ao redor do WUDGR3UR¿VVLRQDOHP3URSULHGDGH,QWHOHFWXDOH
JORERTXHWrPFRPRREMHWLYRRVHXGHVHQYRO- Transferência de Tecnologia para a Inovação –
YLPHQWRHFRQ{PLFRHVRFLDOSHORFRQKHFLPHQWR 352)1,7IDYRUHFHDSURGXomRFLHQWt¿FDSDV-
LQRYDGRUHWHFQROyJLFR 0$,$et al., 2021). VtYHOGHSURWHomRSDWHWDULDQDV,QVWLWXLo}HVGH
6HJXQGR9DVFRQFHORVH6DQWRV  p Ciência e Tecnologia – ICT da Região Nordeste
LQVX¿FLHQWH DSHQDV GHVFREULU H FRQVWUXLU QR- GR%UDVLO"
YRVFRQKHFLPHQWRVVHQGRQHFHVViULRWDPEpP 2SUHVHQWHDUWLJRGH¿QHFRPRREMHWLYR
WHU LQIRUPDo}HV GH FRPR TXDQGR H RQGH XP analisar a produção de patentes em universida-
conhecimento pode ser protegido, de forma a des e institutos federais da região Nordeste do
gerar novos produtos e serviços. %UDVLODSDUWLUGDFULDomRGRUHVSHFWLYR1~FOHR
Considerando tais interesses envolvidos, de Inovação de Tecnológica – NIT, e da adesão
pGHUHOHYkQFLDUHVVDOWDUTXHRSURFHVVRGHLQR- dos referidos conglomerados de ensino supe-
vação tecnológica acontece, diariamente, uma rior ao programa de mestrado PROFNIT.
YH]TXHRPXQGRHVWiHPSHUPDQHQWHSURFHVVR $HVFROKDJHRJUi¿FDIRLGHOLPLWDGDSDUD
de transformação. Com isso, há, cada vez mais, favorecer uma análise mais homogênea e elu-

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Jonas Marques Pereira, João Paulo Lima Santos 27

cidar a evolução de uma região em posição SOR 7DPEpP p GHVVD PDQHLUD TXH RFRUUH QD
intermediária no sistema de ciência e tecno- China, com os laboratórios públicos vinculados
logia brasileiro e com um crescente potencial j $FDGHPLD &KLQHVD GH &LrQFLDV TXH SRVVXL
GHSURGXomRFLHQWt¿FD2HVFRSRHVFROKLGRGH LQVWLWXWRVGHSHVTXLVDQDVPDLVGLYHUVDViUHDV
institutos e universidades federais ocorreu por espalhados em todo o território nacional. Tam-
um maior grau de maturidade, em conjunto, na EpPpDVVLPQD$OHPDQKDFRPRVLQVWLWXWRV
SURGXomRGHSHVTXLVDVFLHQWt¿FDVTXDQGRFRP- 0D[3ODQFNH)UDXQKRIHUVySDUDFLWDUDOJXQV
SDUDGDVFRP,QVWLWXLo}HVGH(QVLQR6XSHULRUGH H[HPSORV 785&+,025$,6 
outras esferas da administração pública e priva- 1R %UDVLO H HP YiULDV QDo}HV GD (XUR-
da da região. pa, as chamadas experiências inovadoras em
educação manifestaram-se, mais intensamente,
2 REFERENCIAL TEÓRICO QDGpFDGDGH/RJRDSyVSDUDSURPRYHU
XPDUHÀH[mRVREUHHVVHIHQ{PHQRDWpHQWmRGH
Nesta seção do trabalho, são abordados menos expressividade no âmbito acadêmico,
WHPDVTXHIXQGDPHQWDPDSUREOHPiWLFDGDSHV- VXUJH XPD VpULH GH WUDEDOKRV SXEOLFDGRV SHOD
TXLVDSURFXUDQGRHVWDEHOHFHUUHODo}HVHQWUHD 2UJDQL]DomRGDV1Do}HV8QLGDVSDUDD(GXFD-
inovação existente nas universidades, por meio ção, Ciência e Cultura (UNESCO) nos anos de
GRTXDQWLWDWLYRGDSURGXomRGHSDWHQWHVUHJLV- HQWUHRVTXDLVVHGHVWDFDROLYURGH+XEHU-
tradas no INPI e a adesão das universidades ao PDQSXEOLFDGRHP³&RPPHQWV¶RSEUHQW
programa de mestrado PROFNIT. O primeiro OHV FKDQJHPHQWV HQ pGXFDWLRQ FRQWULEXWLRQ j
LWHPDERUGDGHIRUPDVLPSOL¿FDGDRFRQWH[- O¶pWXGH GH O¶LQQRYDWLRQ´ H +XEHUPDQ H +DYH-
to da inovação e a atuação das universidades, ORFN  ³6ROYLQJHGXFDWLRQDOSUREOHPWKH
focando, em especial, no papel do NIT, e o se- theory and reality of innovation in developing
JXQGRDERUGDRDFHVVRDR352)1,7HQTXDQWR FRXQWULHV´2XWURWUDEDOKRTXHHYLGHQFLRXHVVH
programa de pós-graduação. SHUtRGR LQLFLDO GD GLVFXVVmR VREUH LQRYDomR
educacional foi o artigo publicado pela revista
2.1 INOVAÇÃO E UNIVERSIDADES ,QWHUFKDQJHLQWLWXODGR³2YHUYLHZRIWKHLQQR-
YDWLYH SURFHVV DQG WKH XVHU´   GR FDQD-
2WHUPR³LQRYDomR´pXPGRVYRFiEXORV GHQVH0LFKDHO)XOODQ 7$9$5(6 
GH PDLRU GHVWDTXH GD DWXDOLGDGH 8VDGR FDGD $ (VWUDWpJLD 1DFLRQDO GH &LrQFLD 7HF-
YH]FRPPDLVIUHTXrQFLDHHPGLIHUHQWHVFRQ- nologia e Inovação - ENCTI, estabelecida em
textos, sua conceituação já deixou de limitar-se  IRL D SROtWLFD GH &7 , FRP PDLRU IRFR
DR PHUR XVR QD JHUDomR GH OXFURV RX FRPpU- QDVSDUFHULDVHQWUH,&7¶VHHPSUHVDVGRSRQWR
cio de inventividades, para debruçar-se sobre de vista da criação de programas e instrumen-
o escopo social do impacto de um produto ou WRVGHLQFHQWLYRFRPRRSURJUDPDSDUD³3UR-
VHUYLoRVREUHDTXDOLGDGHGHYLGD $/0(,'$ PRomR GD ,QRYDomR QD (PSUHVD´ TXH YLVDYD
0$5,&$72  ampliar a participação empresarial no desen-
Nesse sentido, o sistema de inovação YROYLPHQWR LQRYDWLYR H FULDU D (PSUHVD %UD-
GLVS}HHPYiULRVSDtVHVDOpPGHXQLYHUVLGDGHV VLOHLUDGH3HVTXLVDH,QRYDomR,QGXVWULDO (P-
GH XPD YDULHGDGH HQRUPH GH LQVWLWXLo}HV GH brapii) com o objetivo ampliar parcerias entre
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YROWDGRV j SHVTXLVD EiVLFD RXWURV IRFDGRV QD PHQWR WHFQROyJLFR )RL WDPEpP GHVWDFDGD D
resolução de problemas concretos da socieda- necessidade de reformar as universidades, uma
de e do setor produtivo. É, assim, no caso dos tendência internacional norteada pelo aumento
Estados Unidos, com os laboratórios nacionais da colaboração interinstitucional, mas foi refor-
ligados ao Departamento de Energia e com os oDGRTXHRIRPHQWRjSHVTXLVDHDRDXPHQWRGD
National Institutes of Health (NIHs), por exem- GRWDomRRUoDPHQWiULDGDV,&7¶VDSHVDUGHLP-

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 25-37, set./dez. 2022
28 ARTIGOS_*HVWmRGDLQRYDomRHPXQLYHUVLGDGHVHLQVWLWXWRVIHGHUDLVGRQRUGHVWHUHÀH[RVGDDGHVmRDRSURJUDPDGHPHVWUDGRHPSURSULHGDGHLQWHOHFWXDOSURIQLW

portantes, não levam ao resultado desejado se 1D &DUWD 0DJQD %UDVLOHLUD GH 
IRUHPHVIRUoRVLVRODGRV(QWUHVXDVHVWUDWpJLDV as universidades têm seu papel evidenciado
SULQFLSDLV ¿JXUDYD WDPEpP D FRQVROLGDomR SRU XP ³JXLD´ SDUD GLUHFLRQDU VXDV Do}HV$V
GRV1,7¶VSDUDDJHVWmRGDSROtWLFDGHLQRYDomR universidades gozam de autonomia didático-
QDV,&7¶V %5$6,/  FLHQWt¿FD DGPLQLVWUDWLYD H GH JHVWmR VHPSUH
3DUD¿QVGD/HLGH,QRYDomRpFRQVLGH- REHGHFHQGRDRSULQFtSLRGDLQGLVVRFLDELOLGDGH
rada ICT órgão ou entidade da administração HQWUH HQVLQR SHVTXLVD H H[WHQVmR %5$6,/
S~EOLFDGLUHWDRXLQGLUHWDRXSHVVRDMXUtGLFDGH 1988, p. 208).
GLUHLWRSULYDGRVHP¿QVOXFUDWLYRVHOHJDOPHQ- 23URI'U)OiYLR)DYDGH0RUDHV5HLWRU
WH FRQVWLWXtGD VRE D OHJLVODomR EUDVLOHLUD FRP da Universidade de São Paulo de 1993 a 1997,
VHGHHIRURQR3DtVTXHLQFOXDHPVXDPLVVmR em seu artigo Universidade, Inovação e Impacto
institucional ou em seu objetivo social ou esta- Socioeconômico, comenta sobre a universidade
WXWiULRDSHVTXLVDEiVLFDRXDSOLFDGDGHFDUiWHU HVWDUFHUFDGDGHSRVVtYHLVPHUFDGRVTXHVHYDOR-
FLHQWt¿FRRXWHFQROyJLFRRXRGHVHQYROYLPHQ- rizam com sua presença e utilizam seus produtos
to de novos produtos, serviços ou processos e serviços, fazendo a universidade ser um centro
%5$6,/  desenvolvedor do avanço do conhecimento lo-
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mica, acompanhando a demanda da sociedade, ULR´ DSUHVHQWD RXWUDV YDQWDJHQV TXH
era por uma formação generalista, em torno de favorecem o crescente investimento
HPSUHVDULDOpIRQWHGHSHVVRDOWDOHQ-
um diminuto conjunto de cursos (como direi-
WRVR H TXDOL¿FDGR HVWi SUy[LPR GH
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5HYROXo}HV ,QGXVWULDLV ¿QDO GR VpFXOR ;9,,, VXPLGRU IRUQHFH ERD LQIUDHVWUXWXUD
HVpFXOR;,; FRPPXGDQoDQDVGHPDQGDVH escolar, hospitalar, cultural, teleco-
origem social, do emergente mercado de tra- municação, lazer, transporte, áreas
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ção acadêmica atinge seu ápice, tanto no ensi- RAES, 2000, p. 10).
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da Universidade (em múltiplos departamentos) $XQLYHUVLGDGHpDLQVWLWXLomRIXQGDPHQ-
(AUDY, 2017). tal das sociedades baseadas no conhecimento,
3DUD0RUDHV  PXLWRVHGLVFXWHVR- assim como o governo e a indústria foram, ou-
EUHRUHDOVLJQL¿FDGRGD8QLYHUVLGDGHQRSDSHO WURUDDVSULQFLSDLVLQVWLWXLo}HVGDVRFLHGDGHLQ-
SRVWHULRU GRV VHXV UHFpPIRUPDGRV QR GHVHQ- dustrial. A indústria continua a ser protagonista
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EXLU SDUD PXGDQoDV WHFQROyJLFDV HFRQ{PLFDV SUHVDVHGRVODERUDWyULRVJRYHUQDPHQWDLVTXH
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GH (7=.2:,7==+28 

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Jonas Marques Pereira, João Paulo Lima Santos 29

Pelos conhecimentos, valores e práticas ¿QDOLGDGH R %UDVLO SURPXOJRX D /HL GH 3UR-
democráticas, a missão histórica das universi- SULHGDGH,QGXVWULDO/HLHUHYRJRX
GDGHVpIRUPDULQWHJUDOPHQWHDVSHVVRDVHDV- o Código de Propriedade Industrial em vigor
sim, contribuir para a consolidação e elevação %5$*$&267$ 
do processo jamais acabado de construção da 1R%UDVLOD&RQVWLWXLomR)HGHUDOGH
humanidade. Sem valor público e social, uma e a legislação, posteriormente, promulgada, com
XQLYHUVLGDGH QmR p XQLYHUVLGDGH ',$6 62- GHVWDTXHSDUDD/HLGH,QRYDomRHR1RYR0DUFR
%5,1+2  /HJDOGH&LrQFLD7HFQRORJLDH,QRYDomRUHFR-
As universidades brasileiras são reco- nhecem a importância da interação entre a base
nhecidas por sua importância na geração de FLHQWt¿FD H R VHWRU LQGXVWULDO QDFLRQDLV SDUD R
FRQKHFLPHQWRHFRPRHORLPSRUWDQWHSDUDTXH atendimento das complexas demandas tecnoló-
RSDtVQmRVHGLVWDQFLHGDVWHFQRORJLDVGHSRQ- gicas do Sistema Nacional de Inovação e do pa-
WD GLVSRQtYHLV QRV SDtVHV PDLV GHVHQYROYLGRV pel do Estado como agente indutor e articulador.
Em virtude dessas tendências e dos novos de- 9DOHUHVVDOWDUTXHXPDGDVHVWUDWpJLDVDGRWDGDV
VD¿RV TXH D 8QLYHUVLGDGH %UDVLOHLUD HQIUHQWD SHOROHJLVODGRUIRLLQGX]LUDDGHTXDomRRUJDQL]D-
faz-se necessária uma revisão em sua função FLRQDOGDV,&7VEUDVLOHLUDVRTXHWRUQRXREULJD-
HPLVVmRGH¿QLUQRYRVHQIRTXHVHHVWDEHOHFHU tória a implantação de estruturas, voltadas para a
novas prioridades para o futuro, desencadeando JHVWmRGDLQRYDomRQHVVDVLQVWLWXLo}HVRV1,7V
um processo de mudanças e desenvolvimento %5$*$&267$ 
%(51,et al., 2015). &RQIRUPHD/HLGH,QRYDomR)HGHUDO Qž
$PXGDQoDQDPLVVmRUHTXHUXPUHSHQ- 10.973), o Núcleo de Inovação Tecnológica
sar das novas estruturas acadêmicas neces- 1,7  SRGH VHU XP GRV DJHQWHV PDLV DGHTXD-
sárias para fazer frente a essa nova realidade, dos para viabilizar a transferência de tecnolo-
como os Núcleos de Inovação Tecnológica gia, desenvolvendo a região onde estão inseri-
(NIT), os Escritórios de Transferências de Tec- das, tendo por objetivo promover a inovação e
QRORJLD (77 3DUTXH&LHQWt¿FRVH7HFQROyJL- D DGHTXDGD SURWHomR jV LQYHQo}HV JHUDGDV QR
FRV,QVWLWXWRVGH3HVTXLVDDSOLFDGDFRPRPHLR âmbito interno e externo dos Institutos de Ci-
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jetos de Smart Cities e Distritos de Inovação. tecnologia ao setor produtivo, visando integrá-
2QtYHOGHVVDPXGDQoDSURPRYHDQHFHVVLGDGH ODjFRPXQLGDGHHFRQWULEXLUSDUDRGHVHQYRO-
de uma análise dos impactos na visão de futu- vimento cultural, tecnológico e social da região
ro, na estrutura organizacional da universidade, %5$6,/DSXG6,/9$et al., 2015).
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sociedade) etc. (AUDY, 2017). GHGH]HPEURGHTXHGLVS}HVREUHLQFHQWL-
No cenário internacional, como resulta- YRVjLQRYDomRHjSHVTXLVDFLHQWt¿FDHWHFQROy-
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PpUFLR 20& HGDDVVLQDWXUDGR$FRUGRVREUH GR$UW ƒ D GH¿QLomR GH Q~FOHR GH LQRYDomR
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1994, foi assegurada a ampliação do escopo de lidade de gerir sua política de inovação”, tra-
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para a proibição aos Estados da discriminação
de certos segmentos do setor tecnológico. Os Parágrafo único. São competências
SDtVHV PHPEURV GD 20& GHYHULDP DMXVWDU DV PtQLPDV GR Q~FOHR GH LQRYDomR WHF-
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 25-37, set./dez. 2022
30 ARTIGOS_*HVWmRGDLQRYDomRHPXQLYHUVLGDGHVHLQVWLWXWRVIHGHUDLVGRQRUGHVWHUHÀH[RVGDDGHVmRDRSURJUDPDGHPHVWUDGRHPSURSULHGDGHLQWHOHFWXDOSURIQLW

GDVFULDo}HVOLFHQFLDPHQWRLQRYDomR atividades de interação com o governo e o se-

e outras formas de transferência de WRUSURGXWLYRDOpPGDVGHPDLVLQWHUDo}HVWDLV
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,,$YDOLDUHFODVVL¿FDURVUHVXOWDGRV FXEDGRUDV IXQGDo}HV GH DPSDUR j SHVTXLVD
decorrentes de atividades e projetos
HQWUHRXWURV %2572/,1,et al., 2014).
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O acompanhamento e a avaliação dos
III - Avaliar solicitação de inventor processos envolvendo propriedade intelectual,
independente para adoção de inven- contratos de tecnologia, licenciamentos e de-
omRQDIRUPDGRDUW PDLV DWLYLGDGHV TXH HQYROYDP D SURWHomR H D
IV - Opinar pela conveniência e pro- transferência do conhecimento gerado dentro
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GLVSRQLELOLGDGHGDVLQIRUPDo}HVGRVSURFHVVRV
GRVSHGLGRVHDPDQXWHQomRGRVWtWX- H[LVWHQWHVQRLQWHULRUGHVVHVyUJmRV %2572-
los de propriedade intelectual da ins- /,1,et al., 2014).
WLWXLomR %5$6,/online). Nesse contexto, o NIT por ser dotado
de grande potencial de inovação, ter diversas
1HVWD SHUVSHFWLYD RV 1,7¶V GDV ,&7¶V FRPSHWrQFLDVHVWUDWpJLFDVDWULEXtGDVHUHDOL]DU
possibilitam a interação entre universidades atividades complexas, muitas vezes, necessi-
H R PHLR ³H[WHULRU´ VHMDP HPSUHVDV RXWUDV ta de fortalecimento em sua atuação, uma vez
,&7¶V yUJmRV JRYHUQDPHQWDLV VHMD D SUySULD TXH PXLWRV QmR SRVVXHP DXWRQRPLD FRPSOHWD
esfera executiva, promovendo, dessa maneira, 6$1726(6&2'526$1726 
XPDLQWHQVL¿FDomRGRÀX[RGHLQIRUPDo}HVD 1RV FDVRV HP TXH VH FRQVLGHUD LPSRU-
expansão da troca de conhecimentos e o apro- WDQWHWUDQVIRUPDUWHFQRORJLDVHPLQRYDo}HVp
fundamento do uso de mecanismos incentiva- QHFHVViULR TXH D WHFQRORJLD GHVHQYROYLGD SRU
GRUHVQDEXVFDSRULQRYDo}HV %2572/,1,et uma ICT seja transferida para uma organiza-
al., 2014). omRTXHDXWLOL]DUiHPVHXVSURFHVVRVRXDLQ-
Entre as atividades desenvolvidas pelo corporará aos seus produtos ou serviços, geran-
1,7 HVWmR ³$YDOLDU H FODVVL¿FDU RV UHVXOWDGRV do, assim, vantagem competitiva (ANDRADE
GHFRUUHQWHVGHDWLYLGDGHVHSURMHWRVGHSHVTXL- et al., 2016).
VD´FRQIRUPHRLQFLVR,GRSDUiJUDIR,GD/HL Esse processo de transferência de tecno-
3DUDTXHRVUHVXOWDGRVVHMDPDYD- ORJLD SDVVRX D VHU XP PHLR PXLWR H¿FD] SDUD
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SHWrQFLDVGRVSHVTXLVDGRUHVGD,&7YLVDQGRj TXHPQmRVRPHQWHDH[SORUDomRGRVUHFXUVRV
RUJDQL]DomRGHVVHVUHVXOWDGRVFODVVL¿FDGRVGH internos para utilização de novas tecnologias,
acordo com a área/tema de interesse de cada um PDVWDPEpPDGTXLUDSDUFHLURVH[WHUQRVQRLQ-
GRVSHVTXLVDGRUHV %2572/,1,et al., 2014). FUHPHQWRGHQRYDVWHFQRORJLDV &$/'(5$et
21,7UHDOL]DDLQGDDWLYLGDGHVTXHHQ- al.,DSXG6,/9$et al., 2015)
globam desde o cadastro de processos, gestão Assim, para promover a transferência de
das atividades realizadas, geração de relatórios XPDWHFQRORJLDpQHFHVViULRTXHVHMDHVWDEHOHFL-
DQDOtWLFRVWHQGRFRPRGHVWDTXHR]HORGDSR- do um conjunto de atividades para a comerciali-
OtWLFDGHLQRYDomRGD,&7DTXDOGHWHUPLQDRV ]DomRGDVWHFQRORJLDVHQWUHHODVDHODERUDomRGH
SDUkPHWURV H GLUHWUL]HV D VHUHP VHJXLGDV DWp HVWUDWpJLDV SDUD EXVFDU SRWHQFLDLV RUJDQL]Do}HV

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Jonas Marques Pereira, João Paulo Lima Santos 31

interessadas na tecnologia criada, ofertar a tec- QžGH DUW TXHGH¿QLDJHQHULFD-

QRORJLDDRUJDQL]Do}HVHQHJRFLDUDWUDQVIHUrQFLD PHQWHTXHFXUVRVGHSyVJUDGXDomRSRGHULDP
dessa tecnologia (ANDRADE et al., 2016). VHUPLQLVWUDGRVHPLQVWLWXLo}HVGHHGXFDomRVX-
De acordo com a convenção da Orga- SHULRUDOpPGRVFXUVRVGHJUDGXDomRHVSHFLD-
QL]DomR 0XQGLDO GD 3URSULHGDGH ,QWHOHFWXDO lização, aperfeiçoamento e extensão. A reforma
203,  D 3URSULHGDGH ,QWHOHFWXDO 3,  GL] XQLYHUVLWiULDRFRUULGDHP /HLQž 
respeito a toda criação da mente humana, em estruturada em um modelo Humboldtiano,
todas as áreas do conhecimento, seja no meio normatiza a universidade como concepção de
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programas de pós-graduação, o Governo Fede- 2 PHVWUDGR SUR¿VVLRQDO QDVFHX FRP R
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XPD IXQGDomR SDUD VXEVLGLDU R 0LQLVWpULR GD WULDO TXDOL¿FDGR HP FRQKHFLPHQWR FLHQWt¿FR
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da Educação e Cultura junto ao Sistema Nacio- HSUHUURJDWLYDVVREUHWXGRSDUDRH[HUFtFLRGD
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313* FRPRREMHWLYRGH¿QLUQRYDVGLUHWUL]HV do diploma condicionada ao reconhecimento
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VmRLGHQWL¿FDGRVWHQGRGHVWDTXHDSULPHLUD/HL $WXDOPHQWHLQVWLWXLo}HVGHHQVLQRVXSHULRU
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 25-37, set./dez. 2022
32 ARTIGOS_*HVWmRGDLQRYDomRHPXQLYHUVLGDGHVHLQVWLWXWRVIHGHUDLVGRQRUGHVWHUHÀH[RVGDDGHVmRDRSURJUDPDGHPHVWUDGRHPSURSULHGDGHLQWHOHFWXDOSURIQLW

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352)1,7WHPFRPRFHUQH³RDSULPRUDPHQWR (TRIVIÑOS, 1987).
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considerados indissociáveis no campo
IRLIHLWROHYDQWDPHQWRGDVLQIRUPDo}HVSDWHQ-
da Propriedade Intelectual, Transferên-
cia de Tecnologia para Inovação Tec- tárias na base de dados do Instituto Nacional de
nológica para exercer as competências Propriedade Industrial – INPI coletados de no-
dos Núcleos de Inovação Tecnológica e vembro a dezembro de 2021. A região Nordeste
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de Inovação Tecnológica de cada ICT (não se
3 METODOLOGIA incluem nesses os pedidos feitos após a adesão
GD LQVWLWXLomR DQDOLVDGD DR 3URJUDPD GH 0HV-
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respaldar e fundamentar os conceitos utilizados
para o seu desenvolvimento. Para Selltiz, Cook 4 ANÁLISE E DISCUSSÃO DOS
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5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Jonas Marques Pereira, João Paulo Lima Santos 33

PHVWUDGR352)1,7$SHVTXLVDUHYHORXTXHDV,&7¶VREMHWRVGHVWHHVWXGRREWLYHUDPXPDXPHQWR
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Quadro 1 – nº de depósitos de patentes por IES

N° de N° de
Data do
Ato normativo patentes patentes
Sítio virtual da ato de
UF Sigla NIT de adesão - após após
IES criação da
PROFNIT criação adesão ao
IES
do NIT PROFNIT
$/ 8)$/ [Link] 27/1/1961 Resolução Consuni Resolução 26 164
015/2008 61/2015 -
CONSUNI
%$ ,)%$ [Link] 7/7/1976 3URMHWR0&7 Resolução 45 2
FINEP/Ação 16/2021 -
7UDQVYHUVDO±7,% COSEPE
02/2006
%$ 8)%$ [Link] 12/4/1946 Portaria 358/2008 Portaria 91 139
024/2015 -
Instituto de
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%$ 8)2% [Link] 6/6/2013 Criação em 2014 Resolução 0 0
0001/2018 -
CONSUNI
%$ 8)5% [Link] 1/8/2005 Portaria nº (Ato normativo 35 15
244/2008 não encontrado)
- Regimento
Interno 2019
CE IFCE [Link] 23/3/1999 Resolução Consup/ Resolução 38 35
IFCE N° 005 - 2011 11/2018 -
Conselho
Superior
0$ 8)0$ [Link] 24/10/1969 Resolução Consuni (Ato normativo 146 44
nº 153/2010 não encontrado) -
Adesão em 2020
3% ,)3% [Link] 23/3/1999 Resolução 238/2015 Resolução 32 34
01/2018 -
Conselho
Superior
PE UFPE [Link] 20/06/1946 Resolução nº %ROHWLP2¿FLDO 119 282
10/2009-CCEPE Especial
037/2016
PE UNIVASF [Link]. 28/6/2002 Resolução Consuni Resolução 46 44
[Link] 015/2008 Criação 18/2019 -
do NIT Conselho
Universitário
PI UFPI [Link]
31/12/1945 Resolução 036/2008 (Ato normativo 116 24
- Conselho não encontrado) -
Universitário Adesão 2020
RN UFERSA [Link] 18/4/1967 Resolução 006/2012 (Ato normativo 9 9
- Consuni não encontrado)
– Adesão em
2020
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 25-37, set./dez. 2022
34 ARTIGOS_*HVWmRGDLQRYDomRHPXQLYHUVLGDGHVHLQVWLWXWRVIHGHUDLVGRQRUGHVWHUHÀH[RVGDDGHVmRDRSURJUDPDGHPHVWUDGRHPSURSULHGDGHLQWHOHFWXDOSURIQLW

1R TXDGUR  p SRVVtYHO FRQVWDWDU Quadro 2 – Vagas ofertadas pelo ENA 2020 -
TXH HQWUH DV ,&7¶V HVWXGDGDV GD UHJLmR PROFNIT
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5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Jonas Marques Pereira, João Paulo Lima Santos 35

5 CONSIDERAÇÕES FINAIS SRULQWHUPpGLRGDVYDJDVGHVWLQDGDVjDP-

SOD FRQFRUUrQFLD (VSHUDVH TXH HVWH WUD-
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WHQWHVGDVLQVWLWXLo}HVUHJLVWUDGRVQR,13, SRLVUHVXOWDGRV¿QDQFHLURVSRVLWLYRVSRGHP
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federais no programa de mestrado PROF-
1,7HVWHYHLQWLPDPHQWHUHODFLRQDGDjYD-
riação no número de depósito de patentes REFERÊNCIAS
QRVDQRVTXHVHVHJXLUDPDSyVHVWDDGHVmR A*23<$1<2/,9(,5$-)*0HVWUDGR
Essa variação, a maior, resulta em um au- SUR¿VVLRQDOHP(QJHQKDULDXPDRSRUWXQLGDGH
mento na probabilidade de concessão de para incrementar a inovação colaborativa entre
SDWHQWHVSDUDDVLQVWLWXLo}HV XQLYHUVLGDGHVHRVVHWRUHVGHSURGXomRQR%UD-
Desse modo, os resultados desta pes- sil. R B P GYQ'LVSRQtYHOHP
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$/0(,'$ 5REVRQ /RSHV GH 0$5,&$72
SHUFHEHVHTXHDLQRYDomRHVWiVHPSUHIRU-
-RmR GH ([SORUDQGR FRQFHLWRV H PpWULFDV GH
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GDV ,&7¶V IHGHUDLV GR 1RUGHVWH DLQGD QmR para comercialização da propriedade intelectual
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)1,7RVIXQFLRQiULRVGDVLQVWLWXLo}HVQmR Espacios  'LVSRQtYHO HP KWWSZZUH-
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Acesso em: 14 jun. 2021.

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5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Jonas Marques Pereira, João Paulo Lima Santos 37

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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 25-37, set./dez. 2022
38 ARTIGOS_*HVWmRGDLQRYDomRHPXQLYHUVLGDGHVHLQVWLWXWRVIHGHUDLVGRQRUGHVWHUHÀH[RVGDDGHVmRDRSURJUDPDGHPHVWUDGRHPSURSULHGDGHLQWHOHFWXDOSURIQLW

[Link]/ojs/[Link]/rdb-
ci/article/view/8652810. Acesso em: 6 dez.
2021.

:,17(5 /$ 5(,6 / (7KH PXOWLODW-

eral agreement on investment measures re-
lated to the commerce (trims) and the state
regulation by the bids and administrative
contracts for the promotion and fomentation
of science, technology and innovation under
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neral de Derecho Administrativo, v. 50,
2019.

:,32 Global network on intellectual

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em: [Link]
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5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 39

doi:10.12662/2359-618xregea.v11i3.p39-56.2022

ARTIGOS

PROJETO DE RECICLAGEM COMO ESPAÇO

PARA REINSERÇÃO DOS INDIVÍDUOS: O CASO
DA ASSOCIAÇÃO ALFA

RECYCLING PROJECT AS A SPACE FOR

REINSERTION OF INDIVIDUALS: THE CASE OF
THE ALPHA ASSOCIATION

RESUMO

(VWHHVWXGRWHYHFRPRREMHWLYRDQDOLVDUGHTXHIRUPDXPSURMHWR
GHUHFLFODJHPHQTXDQWRDVVRFLDomRGHFDWDGRUHVSRGHSURPRYHUD
UHLQVHUomRGHLQGLYtGXRVjVRFLHGDGH2PpWRGRXWLOL]DGRIRLXPD
SHVTXLVD TXDOLWDWLYD H GHVFULWLYD SRU PHLR GH XP HVWXGR GH FDVR
LQWUtQVHFR~QLFRHRVGDGRVIRUDPWUDWDGRVSRUPHLRGDDQiOLVHWH[WXDO
LQWHUSUHWDWLYD (YLGHQFLRXVH TXH R SURMHWR GH GHVHQYROYLPHQWR
VRFLDOHVWXGDGRGLUHFLRQDGRjDVVRFLDomRGHUHFLFODJHP$OIDYHP
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HQTXDQWRRSRUWXQLGDGHSDUDDUHDORFDomRQDVRFLHGDGHHPTXHR
valor obtido com o trabalho tem sido satisfatório. Existe crescimento
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estrutura organizada para desenvolverem as suas atividades com
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Vanessa de Campos Junges GH VH HVWXGDU WDLV SURMHWRV H GHVWDFDU VXD UHOHYkQFLD j VRFLHGDGH
vanessadecamposjunges@ VHQGR DJHQWHV LQÀXHQFLDGRUHV QR GHVHQYROYLPHQWR HFRQ{PLFR
[Link]
Doutoranda em Administração - e ambiental, buscando construir espaços de reconhecimento e
Universidade Federal de Santa valorização social.
Maria (UFSM). Professora
Substituta - FURG. Santa Maria Palavras-chave: SURMHWR GH GHVHQYROYLPHQWR VRFLDO
- RS - BR.
DVVRFLDWLYLVPRDomRFROHWLYDUHFLFODJHP
Simone Alves Pacheco de
Campos
[Link]@[Link] ABSTRACT
Doutora em Administra-
ção - UFRGS. Professora do
departamento de Administração This study aimed to analyze how a recycling project, as an
- UFSM. Santa Maria - RS - BR. association of waste pickers, can promote the reintegration of
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Carine Dalla Valle research developed through a single intrinsic case study, and the
carinedallavalle@[Link]
Doutoranda em Administração - data were treated through interpretative textual analysis. It was
UFSM. Santa Maria - RS - BR. evidenced that the social development project studied, directed

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
40 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

to the association of recycling Alfa, has been ternativa capaz de amenizar a preocupação com
SRVLWLYHO\LQÀXHQFLQJWKHOLIHRIWKHFROOHFWRUV DTXHVWmRGHUHVtGXRVJHUDGRVSHODVRFLHGDGH
since it appears as an opportunity for reallocation Estudos realizados pelo Instituto de Pes-
in society, in which the value obtained with the TXLVD(FRQ{PLFD$SOLFDGDUHYHODPTXHVHWUDWD
work has been satisfactory. There is growing de um grupo bastante numeroso de trabalhado-
individual and collective, as well as receive UHVRVTXDLVVHHQFRQWUDPWDQWRQDVUXDVTXDQWR
more support and a more organized structure to QRVOL[}HVRUJDQL]DGRVRXQmRHPFRRSHUDWLYDV
develop their activities. As a contribution, it is RXDVVRFLDo}HV ,3($ (PFRPSOHPHQWR
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and its importance for society is highlighted, GRpXPPRGRGHWUDQVIRUPDUHPPDWpULDSULPD
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environmental development, the search for sistema vantajoso na geração de trabalho e renda
spaces of recognition, and social valorization. TXHPXLWDVYH]HVQmRpYDORUL]DGR
A reciclagem pode ser conduzida por
Keywords: VRFLDO GHYHORSPHQW SURMHFW meio de dois vieses: (i) realizada por catadores
DVVRFLDWLYLVPFROOHFWLYHDFWLRQUHF\FOLQJ LQGLYLGXDLVTXHDUUHFDGDPPDWHULDLVHYHQGHP
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tornado uma preocupação mundial. Conforme De acordo com Guamba (2016), o traba-
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'HVVDIRUPDDUHFLFODJHPQR%UDVLOWRUQRXVH o trabalho ocasiona possibilidades de integração
XP IHQ{PHQR GHWHUPLQDGR SHOD SUHVHQoD GH social. Assim, uma forma de organização coleti-
FDWDGRUHV GH PDWHULDLV UHFLFOiYHLV RV TXDLV YDGHWUDEDOKRTXHVHGHVWDFDQmRVRPHQWHSRU
geralmente, não encontram oportunidades de RIHUHFHURSRUWXQLGDGHDLQGLYtGXRVTXHHVWmRHP
trabalho no mercado formal, cada vez mais vulnerabilidade social, mas como uma preocu-
H[LJHQWHHUHVWULWR %5$*$/,0$0$&,(/ SDomRDPELHQWDOpRWUDEDOKRSRUPHLRGDUHFL-
75,1'$'(6,/9$  clagem. Trata-se de uma forma de sobrevivência
Diante da expansão da economia mun- desenvolvida por determinada população exclu-
dial, associada ao aumento da população e, tGDGDVRFLHGDGHHPYLVWDGHREWHUDRPHQRVR
FRQVHTXHQWHPHQWH GR FRQVXPR SHUFHEHVH R sustento básico (TEIXEIRA, 2015).
FUHVFLPHQWRFRQWtQXRGHXPDVpULHGHSUREOH- 1RHVWXGRHPTXHVWmRRLQWHUHVVHUHVLGH
PDVVRFLRDPELHQWDLV6HJXQGRR0LQLVWpULRGR HPDVVRFLDo}HVGHUHFLFODJHPFULDGDVSRUPHLR
0HLR$PELHQWH %5$6,/ DUHFLFODJHP de projetos de desenvolvimento social (PDS)
pXPFRQMXQWRGHWpFQLFDVGHUHDSURYHLWDPHQWR 6$5'$1 TXHVmRDOWHUQDWLYDVHPTXH
de materiais descartados, reintroduzindo-os no RV LQGLYtGXRV SRGHP FRRSHUDU H WUDEDOKDU HP
ciclo produtivo, transformando objetos e ma- FRQMXQWR D ¿P GH JDUDQWLU FRQGLo}HV GH VXE-
teriais usados em novos produtos para o con- VLVWrQFLD DOpP GH LQFHQWLYDUHP H UHDOL]DUHP
sumo. Diante disso, a reciclagem, entre outros DGHVWLQDomRFRUUHWDHFRQVFLHQWHGRVUHVtGXRV
projetos desenvolvidos, apresenta-se como al- &+(5)(06,/9$ 

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 41

Nesta perspectiva, direciona-se a aten- TXLQWD H VH[WD VHomR GHVWDFDPVH D DQiOLVH H

ção para projetos de reciclagem desenvolvidos GLVFXVVmRGRVUHVXOWDGRVHQDVpWLPDVHomRVmR
VREDIRUPDGHDVVRFLDo}HVGDGRTXHGHYLGR H[SRVWDVDVFRQFOXV}HVGRHVWXGR
DRV DOWRV FXVWRV TXH HQYROYHP D FULDomR GH
FRRSHUDWLYDV DV DVVRFLDo}HV DFDEDP VHQGR R 2 PROJETO DE DESENVOLVIMENTO
interesse inicial no caso da criação de projetos SOCIAL E AÇÃO COLETIVA
6,/9$ 1HVWHHVFRSRRDVVRFLDWLYLVPR
pHQWHQGLGRFRPRIRUPDGHSURPRYHUDDVVLV- (PYLUWXGHGDLQVWDELOLGDGHHFRQ{PLFD
WrQFLD VRFLDO FXOWXUDO SROtWLFD H ¿ODQWUySLFD social e ambiental, algumas entidades, tanto
6,/9$   /RXUHQomR *LUDOGL H &DVWUR S~EOLFDV TXDQWR SULYDGDV SDVVDUDP D LQFHQ-
  DUJXPHQWDP TXH D DVVRFLDomR WUDWD GH tivar e criar PDS, em vista do crescimento da
XPDLQLFLDWLYDIRUPDORXLQIRUPDOGHLQGLYtGX- sociedade. Um PDS pode ser entendido como
RV TXH SRVVXHP XP REMHWLYR FRPXP EXVFDP DXQLmRGHGLIHUHQWHVLQGLYtGXRVTXHSRVVXHP
VXSHUDU GL¿FXOGDGHV EHP FRPR REWHU EHQHIt- GLYHUVRV LQWHUHVVHV FRQKHFLPHQWRV H YDORUHV
cios para os envolvidos. FRQWXGRpXPREMHWLYRFRPXPRTXDOpDEDVH
Aliado a isso, torna-se pertinente des- para a existência da relação (SARDAN, 2005).
tacar a ação coletiva defendida por Ostrom 1HVWHVHQWLGRpSHUWLQHQWHWHUFRPSUH-
 DTXDOH[S}HTXHRVLQGLYtGXRVSRGHP HQVmRGRTXHVLJQL¿FDHPVLRWHUPRµGHVHQ-
se unir em vista do bem comum, não somente YROYLPHQWR¶ QR HVFRSR GHVWH HVWXGR$GRWD-
por motivos individualistas. Entende-se, assim, VHDTXLRVHQWLGRHPSUHJDGRSRU&RQWHUDWR
TXH R DVVRFLDWLYLVPR QD IRUPD GH SURMHWRV GH e Fillipi (2009), como um conjunto de pro-
UHFLFODJHPpXPPRGRDVVRFLDWLYRFULDGRSHOR FHVVRV FULDGRV D ¿P GH VXSULU FHUWR SUREOH-
DQVHLRGHTXHDGHIHVDGREHPFRPXPDGYpP PD LVWR p WUDQVIRUPDU GHWHUPLQDGD UHDOLGD-
GDDomRFROHWLYD $/9(6et al., 2011). de, partindo do pressuposto da busca por uma
¬YLVWDGLVVR7HL[HLUD  PHQFLRQD mudança advinda da força da comunidade em
DUHOHYkQFLDGHUHÀHWLUDFHUFDGHDVVXQWRVFRPR JHUDO'HVVDIRUPDXP3'6pXPIHQ{PHQR
GHVLJXDOGDGHVRFLDOHGHVHPSUHJRD¿PGHVH complexo (SARDAN, 2005), uma estrutura
elencar possibilidades de mudança. Diante de TXHSHUPLWHHFDUHFHTXHVHMDRUJDQL]DGRGH
WDLV FRQVLGHUDo}HV HPHUJH D VHJXLQWH SUREOH- modo coletivo. Carneiro (2012) argumenta
mática: como um projeto de reciclagem pode TXH GHYLGR j JUDQGH GLYHUVLGDGH H[LVWHQ-
SURPRYHUDUHLQVHUomRGHLQGLYtGXRV"/RJRR WHVmRFULDGDVFDUDFWHUtVWLFDVSUySULDVHDWp
REMHWLYR GHVWH HVWXGR p DQDOLVDU GH TXH IRUPD PHVPRRREMHWLYRSULQFLSDOSRGHVHUPRGL¿-
XPSURMHWRGHUHFLFODJHPHQTXDQWRDVVRFLDomR cado ao longo do tempo.
de recicladores, pode promover a reinserção de Conforme Sardan (2005), em tais pro-
LQGLYtGXRVjVRFLHGDGH-XVWL¿FDVHRLQWHUHVVH MHWRVRFRUUHPFRQVWDQWHPHQWHQHJRFLDo}HVH
GHYLGRjUHOHYkQFLDGDVLQLFLDWLYDVWDQWRQRkP- LQWHUDo}HVHQWUHRVLQGLYtGXRVRVTXDLVGHYHP
ELWR VRFLDO TXDQWR DPELHQWDO SRLV FRQIRUPH ser comprometidos. O autor supracitado desta-
%UDJD/LPDH0DFLHO  RWUDEDOKRpXPD FDTXHHPWDLVSURMHWRVQRUPDOPHQWHH[LVWHP
forma de inserção social, e, segundo Virgolin, WUrVJUXSRVGHLQGLYtGXRVRVGHVHQYROYHGRUHV
6LOYDH$UD~MR  pWDPEpPXPPRGRGH FRPSRVWR SHODV LQVWLWXLo}HV TXH GmR DSRLR j
JHUDUXPFHQiULRGLIHUHQWHHPIDFHGHTXHVW}HV FULDomRHPDQXWHQomRGRSURMHWRRVDJHQWHVGH
ambientais negativas. GHVHQYROYLPHQWR RV TXDLV VmR RV LQGLYtGXRV
Portanto, o presente artigo está estrutura- TXH GmR VXSRUWH DRV GHVHQYROYLGRV SDVVDQGR
GRHPPDLVVHWHVHo}HVDOpPGHVWDLQWURGXomR conhecimento e fazendo a interlocução entre
1D VHJXQGD H WHUFHLUD VHomR p DSUHVHQWDGD D HQYROYLGRVHRVGHVHQYROYLGRVTXHVmRRVLQ-
FRQVWUXomR WHyULFD 1D TXDUWD VHomR DSUHVHQ- GLYtGXRV TXH FRPS}HP R SURMHWR 6$5'$1
WDVHRSHUFXUVRPHWRGROyJLFRGDSHVTXLVD1D 1988). De modo geral, a ligação mais próxima

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
42 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

ocorre da aproximação entre os desenvolvidos FRPXP R TXH SRGH VHU GHVHQYROYLGR WDQWR GH
e os agentes de desenvolvimento. PDQHLUDIRUPDOTXDQWRLQIRUPDOVHQGRXPDFRU-
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GHXP¿PFRPXPHQWUHRVLQGLYtGXRVRVTXDLV RV UHFXUVRV H SODQHMDP DV Do}HV FRQMXQWDPHQWH
DJHPSDUDPRGL¿FDUDOJRHPFRQMXQWR'LDQWH :(11,1*.$03et al. :HQQLQJNDPS
disso, aponta-se a lógica da ação coletiva de- et al.  DSRQWDPDLQGDTXHWDLVDo}HVFROH-
fendida por Ostrom (2000), pois, mesmo com tivas podem ser criadas em forma de parcerias,
as diversas particularidades, os valores e as FRRSHUDWLYDVDVVRFLDo}HVDOLDQoDVHVLQGLFDWRV
FUHQoDV TXH RV LQGLYtGXRV SRVVXHP HVWHV SR- 8PDGDVFDUDFWHUtVWLFDVGHWDLVFROHWLYRVp
dem unir-se pelo bem comum. Assim, demons- TXH R SURFHVVR GHFLVyULR GHYH VHU UHDOL]DGR HP
tra-se a capacidade das comunidades em desen- conjunto, pois os recursos são divididos de forma
YROYHU LQVWLWXLo}HV GH DomR FROHWLYD HP EXVFD LJXDOLWiULD H RV REMHWLYRV TXDQGR EXVFDGRV GH
GREHQHItFLRFROHWLYRGDGRTXHXPDSUHPLVVD modo coletivo, são mais facilmente alcançados
EiVLFDQRGLOHPDGDDomRFROHWLYDpTXHXPJUX- :(11,1*.$03et al., 2017). Argüello (2021)
po estaria melhor em longo prazo por meio do DUJXPHQWDTXHXPSUREOHPDGHDomRFROHWLYDVXU-
FRPSRUWDPHQWR FRRSHUDWLYR +$55,1* -$- JH TXDQGR XP LQWHUHVVH LQGLYLGXDO JHUDOPHQWH
*(561,/6621  adotando uma perspectiva de curto prazo, entra
$DXWRUDGHIHQGHTXHQmRpVRPHQWHSRU HPFRQÀLWRFRPRLQWHUHVVHFROHWLYRJHUDOPHQWH
XP¿PLQGLYLGXDOTXHWDODomRRFRUUHRTXHp englobando uma perspectiva de longo prazo.
FRQWUiULR DR TXH 2OVRQ   GLVFRUUH YLVWR $SHVDUGLVVR2VWURP  DSRQWDTXH
TXHSDUDRDXWRURVLQGLYtGXRVDJHPGHPRGR recursos compartilhados locais promovem inte-
FROHWLYR VRPHQWH SRUTXH SRU PHLR GLVVR SR- UDomRFRQWtQXDGRVXVXiULRVJHUDQGRFRQ¿DQoD
dem obter maior resultado individual. e cooperação, com base em expectativas e re-
1RHVWXGRHPTXHVWmRVHJXHVHRUDFLR- SXWDomRUHFtSURFDV/RJRDFULDomRHSURPRomR
FtQLRGD2VWURP  GDGRTXHPHVPRTXH GHSURMHWRVVRFLDLV±UHFXUVRVTXHVmRFRPSDU-
DOJXQVLQGLYtGXRVVHMDPPDLVSURStFLRVDDWXDU WLOKDGRV DFHVVtYHLV H GH SURSULHGDGH H JHVWmR
em colaboração para o bem coletivo, isso não coletiva de grupos, como os PDS – está sendo
VLJQL¿FDTXHDDXVrQFLDGHWDOFRPSRUWDPHQWR cada vez mais adotada por empreendedores so-
RV WRUQH LQGLYLGXDOLVWDV 'H DFRUGR FRP %DU- ciais como forma de contribuir para o desen-
naud et al.   D DomR FROHWLYD p LQWHUSUH- YROYLPHQWRVRFLDOHDJUHJDUYDORUjVDWLYLGDGHV
tada como um processo voluntário de coope- HFRQ{PLFDVGRVLQGLYtGXRV 0(<(5 
ração entre várias partes interessadas, usuários Desse modo, em virtude da relevância de
e gestores abordando um problema comum de tais PDS, atenta-se o olhar, principalmente, para
gestão em um determinado território. RVGHVHQYROYLGRVHPDVVRFLDo}HVGHUHFLFODJHP
Conforme abordado por Ostrom (2012), De acordo com Corrêa e Xavier (2013, p. 15),
XPH[HPSORGHDomRFROHWLYDpRGHXPJUXSR ³HPSDtVHVFRPRR%UDVLODVDOWDVWD[DVGHUHFL-
ORFDO  SDUD XPD PDLRU HVFDOD HP TXH D FRR- FODJHPQD~OWLPDGpFDGDUHÀHWHPSULQFLSDOPHQ-
SHUDomR LQWHUVHWRULDO p QHFHVViULD SDUD ¿UPDU WHFRQGLo}HVVRFLDLVHHFRQ{PLFDVGHVIDYRUiYHLV
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saber se todos os parceiros estão plenamente GHFDUrQFLDRXYXOQHUDELOLGDGHVRFLDOHPTXHVH
de acordo e compreendem as necessidades e encontram, propiciando o desenvolvimento so-
as oportunidades, entendendo a necessidade de FLDOHFRQ{PLFRHDPELHQWDO&RQVRDQWHDLVVR
HVIRUoRFRQWtQXRHDFRRSHUDomRGHWRGRVRVHQ- :HQQLQJNDPS H 6FKPLWG   H[S}HP TXH
YROYLGRV <,86$1(5%$5'<  em virtude da mudança do pensamento indivi-
&RPSUHHQGHVHHQWmRTXHDDomRFROHWL- dual para o coletivo, um dos retornos mais notó-
YDpDXQLmRGHLQGLYtGXRVHPEXVFDGHDOJRHP ULRVpRGHVHQYROYLPHQWRORFDOHUHJLRQDO

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 43

$662&,$7,9,60292/7$'2 'HYLGR j FUHVFHQWH SUHRFXSDomR DFHUFD GR

$5(&,&/$*(0 alto volume de descarte pós-consumo, entende-se a
UHFLFODJHPHQTXDQWRXPDUHVSRVWDDWDOSUREOHPD
2LQWHUHVVHSRUDo}HVTXHLQWHJUHPHFRQFUH- XPD YH] TXH LQWHJUD D TXHVWmR DPELHQWDO H VRFLDO
tizem objetivos comuns, oportunizando o desenvol- 9,5*2/,16,/9$$5$Ò-2 'HDFRUGR
vimento social tem progredido com base em prá- com Virgolin, Silva e Araújo (2015), a reciclagem
WLFDV DVVRFLDWLYDV /(21(//2 &26$&   se fortaleceu, de fato, em meados dos anos de 1990,
Nesta perspectiva, uma forma de tal promoção pode GHYLGR D Do}HV H SROtWLFDV RULHQWDGDV j GHVWLQDomR
VHUHQWHQGLGDSRUPHLRGRDVVRFLDWLYLVPRHPTXH FRUUHWDGRVUHVtGXRV1HVWHSHUtRGRRUHFLFODGRUFR-
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IRUPDUGHWHUPLQDGDUHDOLGDGH $/9(6et al., 2011). YH]TXHVHWRUQDUDPPDLVH[SORUDGDVVXDVDWLYLGD-
Dentro do associativismo, ocorre interação GHVRTXHGHVSHUWRXLQWHUHVVHQDFULDomRGHDVVRFLD-
entre os agentes públicos, privados e a comuni- o}HVHFRRSHUDWLYDVGHUHFLFODJHP
GDGH HP JHUDO RV TXDLV GHVHPSHQKDP HVIRUoRV Trata-se de uma oportunidade a uma parcela
para resolver imparcialidades. Dessa maneira, as GHLQGLYtGXRVTXHHVWmRHPYXOQHUDELOLGDGHVRFLDO
DVVRFLDo}HVDGRWDPXPDSRVWXUDYROWDGDDRDVVR- HSRUPHLRGHUHODo}HVVROLGiULDVSRGHPJHUDUWUD-
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VES et al./(21(//2&26$&  ao mesmo tempo, a reutilização e destinação cons-
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a abordagem associativa se refere a processos orga- 2017). Em complemento, Pedrozo e Silva (1999)
QL]DFLRQDLVTXHSURFXUDPUHVROYHURVSUREOHPDVGH FRORFDPTXHWDLVDVVRFLDo}HVHFRRSHUDWLYDVEDOL-
emprego de amplos setores da população. ]DPVHSHORVSULQFtSLRVGDSDUWLFLSDomRDXWRJHV-
2 DVVRFLDWLYLVPR %21(//, '=(0- tão e colaboração entre os envolvidos.
%52:6., pHQWHQGLGRDTXLFRPRRFRQ- $VVLP RV FDWDGRUHV FRQ¿JXUDPVH FRPR
MXQWRGHSUiWLFDVTXHSHUPLWHPDVXVWHQWDELOLGDGH XPDQRYDFODVVHGHWUDEDOKDGRUHVTXHSDVVRXDXWLOL-
das atividades produtivas gerenciadas pelos tra- ]DURTXHpGHVFDUWDGRSHODVRFLHGDGHFRPRUHFXUVR
EDOKDGRUHV EHP FRPR D DTXLVLomR GLVWULEXLomR SDUDDSUySULDVREUHYLYrQFLD $/9(62/,9(,5$
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destes, independentemente de sua origem (merca- 5$&$/%,12 $OpPGLVVRDFUHVFHQWHIRU-
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SURFLGDGHHVROLGDULHGDGH 7,5,%$ $OLDGR 523$8/$ 
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truir sociedade. VA, 2017). Em meio a isso, esses trabalhadores

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
44 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

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$VHJXLUGHVHQYROYHXVHRTXDGURHPYLVWDGHGHPRQVWUDURVULVFRVTXHWDLVLQGLYtGXRV
podem enfrentar.

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Fatores de Risco Aspectos envolvidos
Químicos 5HVWRVGHUHVtGXRVGHGLIHUHQWHVQDWXUH]DVQDVHPEDODJHQV
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transmissores.
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Físicos
ausência de ventilação, de cobertura ou goteiras.
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Acidentais
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Vulnerabilidade emocional
emocional, dependências de drogas e álcool.
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(2017) e Virgolin, Silva e Araújo (2015).

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tão sendo desenvolvidas a favor de tais indi- GHHVSDoRVPDLVVXVWHQWiYHLVLQFHQWLYRjUHFL-
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jetivos, instrumentos, diretrizes, metas do trabalho e recursos, informalidade, partici-
HDo}HVDGRWDGRVSHOR*RYHUQR)HGHUDO
pação igualitária no processo de decisão, bem
isoladamente ou em regime de coope-
ração com Estados, Distrito Federal,
como ideias de transformação social.
0XQLFtSLRVRXSDUWLFXODUHVFRPYLVWDV Consoante a isso, Dagnino e Johansen
jJHVWmRLQWHJUDGDHDRJHUHQFLDPHQWR  DUJXPHQWDPTXHD/HLGD3156DOPH-
DPELHQWDOPHQWHDGHTXDGRGRVUHVtGXRV MDTXHRVUHVtGXRVVyOLGRVVHMDPYLVWRVFRPR
VyOLGRV %5$6,/online). XPEHPHFRQ{PLFRHGHYDORUTXHJHUDWUDED-
lho e renda. Trindade e Silva (2015) discor-
7DO SROtWLFD SUHYr D UHVSRQVDELOLGDGH UHPTXHDRPHVPRWHPSRHPTXHRFDWDGRU
FRPSDUWLOKDGDTXDQWRDRFRQVXPRHjJHUDomR SDVVD D VHU UHFRQKHFLGR HQTXDQWR SUR¿VVLR-

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 45

nal (SANTOS, 2007), existe ainda uma par- TXDLV SRVVXHP IDL[D HWiULD HQWUH  H  DQRV
FHODVLJQL¿FDWLYDGDVRFLHGDGHTXHRYrFRPR HPTXHVHUHVVDOWDDSUHGRPLQkQFLDGHPXOKHUHV
XPLQGLYtGXRGLIHUHQWHTXHYLYHDWUHODGRDR $ FROHWD GH GDGRV GD SHVTXLVD RFRUUHX
lixo. Portanto, observa-se a fragilidade social por meio de entrevistas em profundidade (ro-
HPTXHWDLVFDWDGRUHVVREUHYLYHPHUHVVDOWD- teiro), observação não participante (uso de
-se a importância da inserção em PDS vol- diário de campo em momentos de trabalho e
WDGRV D DVVRFLDo}HV GH UHFLFODJHP XPD YH] FRQYHUVDVLQIRUPDLV HIRQWHVVHFXQGiULDV Yt-
TXHKiFRQGLo}HVPDLVIDYRUiYHLVSDUDWUDED- deos, estatuto, documentos e planilhas). Vale
OKDUOXWDUSRUGLUHLWRVVRFLDLVDOpPGHRUH- GHVWDFDU TXH DV HQWUHYLVWDV IRUDP JUDYDGDV H
FXUVRPRQHWiULRVHUPDLVDOWRGRTXHTXDQGR SRVWHULRUPHQWHWUDQVFULWDVHPTXHRVHQWUHYLV-
se negocia individualmente. tados assinaram o termo de consentimento e ti-
veram seus nomes preservados, pois receberam
3 MÉTODO QRPHQFODWXUD¿FWtFLD TXDGUR 

2 HVWXGR p XPD SHVTXLVD TXDOLWDWLYD H Quadro 2 - Relação dos entrevistados

GHVFULWLYD HP TXH VH GHVHQYROYHX XP HVWXGR Entrevistado Função Tempo
GHFDVRLQWUtQVHFR~QLFRSRLVRLQWHUHVVHUHVLGH Participante 1 Coordenadora do Projeto ¶¶¶
QRFDVRHPVL 67$.( 2REMHWRpXP
Participante 2 Assistente social do ¶¶¶
SURMHWRGHUHFLFODJHPFRQVWLWXtGRSRUDVVRFLD-
Projeto
o}HVRTXDOHVWiORFDOL]DGRQDUHJLmRQRURHVWH
Participante 3 Administrador do ¶¶
GRHVWDGRGR5LR*UDQGHGR6XOHYLVDjFROHWD
Projeto
jVHSDUDomRDRDUPD]HQDPHQWRHjFRPHUFLD-
lização de materiais recicláveis. Tal projeto, Participante 4 Catadora da associação ¶¶
Alfa
desenvolvido por uma Instituição de Ensino
6XSHULRU ,(6  SRVVXL TXDWUR DVVRFLDo}HV QD Participante 5 Catador da associação ¶¶
Alfa
FLGDGHHPDLVTXDWURHPPXQLFtSLRVYL]LQKRV
Fonte: desenvolvido pelas autoras (2022).
O Projeto iniciou em 2006 com uma as-
sociação e, posteriormente, no ano de 2010, fo-
A análise de dados ocorreu por meio da
ram criadas outras três. Em 2014, foram criadas
análise textual interpretativa, conforme exposto
WUrV HP PXQLFtSLRV YL]LQKRV H XPD TXDUWD QR
por Flores (1994). Dessa maneira, o tratamen-
DQRGH1DFLGDGHSLRQHLUDHPTXHHVWi
to dos dados ocorre como uma construção entre
LQVWDODGDD,(6DVDVVRFLDo}HVIRUDPEHQH¿FLD-
coleta e análise de dados. De acordo com Flores
GDVFRPRDSRLRGDSUHIHLWXUDDTXDOVHUHVSRQ-
 GHVWDFDPVHDVVHJXLQWHVFDUDFWHUtVWLFDV
sabilizou em conceder o terreno, pagar a água e
na análise: tratamento sobre os dados transcritos
DOX]$FRQVWUXomRGRVJDOS}HVHDFRPSUDGRV
HGRFXPHQWRVKLVWyULFRVLQGLIHUHQFLDomRGDVWD-
PDTXLQiULRVWHYHIRPHQWRH[WHUQR
UHIDVGHDQiOLVHFROHWDGHGDGRVGHVGHRLQtFLR
Cada associação possui estatuto próprio e
GD SHVTXLVD SURFHVVRV DEHUWRV ÀH[tYHLV H QmR
XPDGLUHWRULDDTXDOpFRPSRVWDSRUSUHVLGHQ-
SDGURQL]DGRV FDUiWHU LQGXWLYR GHVHQYROYLGR
WHYLFHSUHVLGHQWHWHVRXUHLURHVHFUHWiULR$OpP
SHODFROHWDGHGDGRVHUHYLVmRFRQVWDQWHGRVUH-
disso, a IES desenvolveu uma base de suporte
VXOWDGRVGXUDQWHRSURFHVVRGHSHVTXLVDRXVHMD
DR SURMHWR HP TXH VH WHP WUrV FRRUGHQDGRUDV
um estudo em constante construção.
um administrador, duas assistentes sociais e uma
Visto isso, a partir dos dados coletados,
secretária. No presente estudo, a unidade de aná-
RVTXDLVIRUDPVHQGRDQDOLVDGRVFRPDEDVHWH-
OLVH UHIHUHVH j DVVRFLDomR QRPHDGD HQTXDQWR
yULFDGRHVWXGRDRORQJRGRSHUtRGRGHFROHWD
$OIDDTXDOIRLD~OWLPDDVHUFULDGDQDFLGDGH
originaram-se um conjunto de elementos, os
HPTXHHVWiORFDOL]DGDD,(6QRDQRGH
TXDLVVHWUDQVIRUPDUDPHPGXDVJUDQGHVFDWH-
A associação possui cerca de 25 recicladores, os
JRULDVGHDQiOLVH TXDGUR 

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
46 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

Quadro 3 – Categorias de suporte para análise de dados

Categorias Elementos Autores
Iniciativa da formação do PDS Conterato e Fillipi (2009) e
Desenvolvedores/desenvolvidos/agentes de Sardan (1988, 2005).
desenvolvimento
Relevância de iniciativa social na
reciclagem
$OYHVHWDO  $OYHVH
Projeto de 9HORVR  $OYHVH2OLYHLUD
desenvolvimento  )ODFKH$QWRQHOOR
Autonomia/trabalho coletivo/gestão
social: associação de ÀH[tYHO  3HUHLUDH*RHV  
UHFLFODJHPHQTXDQWR Pinheiro e Paula (2016) e
oportunidade de Sousa, Pereira e Calbino
crescimento coletivo (2019).
/HRQHOORH&RVDF  
0DOGRYDQ%RQHOOL  
0DOGRYDQ%RQHOOLH
União/bem comum/emancipação ']HPEURZVNL  2VWURP
 :HQQLQJNDPSH
6FKPLGW  H:HQQLQJNDPS
et al. (2017).
Alves et al. (2011) e Pinhel
Necessidade de mudança social
(2013).
Aspectos sociais, Impacto da reciclagem Guamba (2016) e Silva (2017).
HFRQ{PLFRV %DVWRVH$UD~MR  
e ambientais: Camardelo, Oliveira e Stedile
vulnerabilidade social 3UHFRQFHLWRHGL¿FXOGDGHGDSUR¿VVmR  6LOYD  H9LUJROLQ
versus transformação Silva e Araújo (2015).
social e ambiental &KHUIHP  *XDPED
0XGDQoDGHYLGDUHFRQKHFLPHQWR
 5HLV  H9LUJROLQ
SUR¿VVLRQDODOFDQFHVRFLDOGR3'6
Silva e Araújo (2015).
Fonte: desenvolvido pelas autoras (2022).

(PSUROGHJDUDQWLUDFRQ¿DELOLGDGHGRHVWXGREDVHRXVHQRSUHVVXSRVWRGH$QJHQ  
3R]]HERQ5RGULJXH]H3HWULQL  H6DFFRO  RVTXDLVDUJXPHQWDPVREUHDDXWHQWLFLGD-
GHSODXVLELOLGDGHFULWLFDOLGDGHUHÀH[LYLGDGHHDUGLOLGDGHGDSHVTXLVD$VVLPGHYLGRDRXVRGDV
GLYHUVDVIRQWHVGHGDGRVKRXYHFXLGDGRGXUDQWHWRGRRSURFHVVRSDUDTXHPHVPRGHVHQYROYHQGR
XPHVWXGRHPTXHSRGHULDKDYHULQWHUYHQomRQmRVHXOWUDSDVVDVVHROLPLWHGHFRQVLGHUDUSUHVVX-
postos individuais acima dos dados coletados e analisados. Houve cuidado na inserção ao campo,
UHVSHLWDQGRRVOLPLWHVGDSRSXODomRLQYHVWLJDGDHPGHWULPHQWRGRREMHWLYRGDSHVTXLVD$LQGD
DRORQJRGRHVWXGREXVFRXVHDSUR[LPDUDWHRULDFRPRFRWLGLDQRID]HQGRXPDOLJDomRTXHWDLV
pressupostos poderiam estar juntos. Durante a escrita do estudo, teve-se o interesse de torná-la
atrativa, de modo a incentivar o leitor, proporcionando uma leitura envolvente. Foram trazidas
TXHVW}HVVRFLDLVDRVOHLWRUHVD¿PGHTXHOHYDQWHPTXHVWLRQDPHQWRVHPUHODomRjVVXDVSUySULDV
Do}HVIRPHQWDQGRPDLRUUHÀH[mR)LQDOPHQWHDWHYHVHDRFXLGDGRGHDUWLFXODUEDVHVWHyULFDVTXH
SRVVXtDPGLUHFLRQDPHQWRVFRQJUXHQWHV

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 47

4 PROJETO DE DESENVOLVI- GHVWDFDPTXHRVLQGLYtGXRVYLVDPSRUPHLR

MENTO SOCIAL: ASSOCIAÇÃO da comunidade em geral, promover o desen-
DE RECICLAGEM ENQUANTO YROYLPHQWRD¿PGHWUDQVIRUPDUGHWHUPLQD-
OPORTUNIDADE DE CRES- da realidade.
CIMENTO COLETIVO Conforme a Participante 2 (assistente
social do projeto), a associação passou a fun-
A relação entre o meio ambiente e a cionar, normalmente, no ano de 2013, dado
HGXFDomR DVVXPH XP SDSHO GHVD¿DGRU R TXH QHVWH PHLR WHPSR UHDOL]RXVH XP WUD-
TXDOGHPDQGDDHPHUJrQFLDGHQRYRVVDEHUHV balho de conscientização e construção com
e práticas para apreender e reaprender pro- os catadores. Nesse sentido, a associação se
cessos sociais complexos, bem como riscos HVWDEHOHFHXREMHWLYDQGRXP¿PFRPXPTXH
DPELHQWDLV TXH VH LQWHQVL¿FDP GLDULDPHQWH era o desenvolvimento dos envolvidos. Con-
-$&2%,   6HJXQGR 6LQJHU  S soante a isso, de acordo com Sardan (2005),
 ³KiXPLQWHUHVVHS~EOLFRQRUHDSURYHLWD- D FRQVWUXomR GH XP 3'6 p D VRPD GH GLIH-
PHQWRGRVUHVtGXRVUHFLFOiYHLVTXHVHVRPD rentes pessoas e objetivos, com um interesse
jV YDQWDJHQV SULYDGDV´ GDGR TXH j PHGLGD comum, tornando-se um processo com resul-
TXH VH WHP XP PHQRU YROXPH GH UHVtGXRV tados em longo prazo.
SDUD D GHVWLQDomR ¿QDO PDLV RV DWHUURV H DV Em consonância a isso, o autor supra-
YDODVGHUHVtGXRVVyOLGRVLUmRGXUDUJHUDQGR FLWDGRFRPHQWDTXHHVVHV3'6SRVVXHPWUrV
HFRQRPLDSDUDRVPXQLFtSLRV JUXSRV GH LQGLYtGXRV RV GHVHQYROYHGRUHV
Desse modo, a ideia da criação da as- agentes de desenvolvimento e desenvolvidos.
sociação Alfa surgiu dos próprios catadores, No cenário deste estudo, os desenvolvedores
RVTXDLVIRUDPDWpRVUHSUHVHQWDQWHVGD,(6 pDLQVWLWXLomRTXHIRPHQWDRSURMHWRDJHHP
HPD¿PGHREWHUHPDSRLRSDUDRGH- busca de apoio, cria laços com agentes públi-
senvolvimento do projeto. A partir disso, de FRV DOpP GH RIHUHFHU HVWUXWXUD SDUD TXH RV
PDQHLUDLQIRUPDOIRUDPUHDOL]DGDVUHXQL}HV LQGLYtGXRVUHFHEDPRVXSRUWHQHFHVViULR2V
FRPXPSHTXHQRJUXSRGHFDWDGRUHVSRUpP DJHQWHVGHGHVHQYROYLPHQWRVmRDHTXLSHGR
FRP R SDVVDU GR WHPSR D LGHLD ¿FRX UHFR- SURMHWR TXH VHULDP DV FRRUGHQDGRUDV R DG-
QKHFLGDHWRUQRXVHDWUDHQWHRTXHIH]TXHR ministrador, as assistentes sociais e a secre-
público aumentasse. tária, sendo o elo entre os desenvolvidos e os
Tal evidência retrata a importância da desenvolvedores. E os desenvolvidos são o
organização dos catadores, pois passaram a se S~EOLFRDOYRRVFDWDGRUHVGDDVVRFLDomRTXH
UHFRQKHFHUHQTXDQWRFDWHJRULDVRFLDOHQHJR- S}HHPSUiWLFDDLGHLDGRSURMHWR
FLDU VREUH VXD DWLYLGDGH SUR¿VVLRQDO ,3($ Nessa perspectiva, a interligação de
2013). Aliado a isso, reforça-se o defendido DJHQWHV H LQVWLWXLo}HV HP SURO GR GHVHQYRO-
por Sardan (2005) a respeito da complexida- vimento de um projeto social de reciclagem
GHGHXP3'6XPDYH]TXHHVWHpDOLFHUoDGR se dá pela importância e sensibilização da
SRUQHJRFLDo}HVHQWUHRVLQGLYtGXRVHPTXH sociedade como um todo, viabilizando con-
FDGDXPH[S}HHGHIHQGHVHXVLQWHUHVVHV GLo}HVQHFHVViULDVGHWUDEDOKRSDUDHVVHVLQ-
Percebeu-se, por meio dos relatos da GLYtGXRVTXHVHHQFRQWUDPYXOQHUiYHLV6LOYD
Participante 2 (assistente social do projeto),  GHVWDFDTXHRVXUJLPHQWRHRIRPHQWR
TXH RV FDWDGRUHV SUHWHQGLDP EXVFDU UHVSRV- GH DVVRFLDo}HV H FRRSHUDWLYDV GH FDWDGRUHV
WDVSRUTXHHVWDYDPHQIUHQWDQGRGL¿FXOGDGHV de materiais recicláveis apresentam-se como
QD QHJRFLDomR FRP RV DWUDYHVVDGRUHV UHÀH- importante iniciativa social, considerando
tindo isso em sua situação de carência. Tal o trabalho de catação solitária no ambiente
argumento pode ser fortalecido com o expos- inóspito das ruas, minimizando a vulnerabili-
WR SRU &RQWHUDWR H )LOOLSL   SRVWR TXH GDGHQDVQHJRFLDo}HVFRPRVDWUDYHVVDGRUHV

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
48 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

'HVVDIRUPDFRPSUHHQGHVHTXHXPD UHVtGXRV 3HUFHEHVH TXH D DVVRFLDomR$OID

forma de promover a visibilidade do papel propiciou a organização da atividade com o
do catador se dá por meio da criação de DSRLRGD,(6HQTXDQWRIRUPDGRUDGRSURMH-
DVVRFLDo}HV GH UHFLFODJHP FRPR H[SRVWR WR TXH RIHUHFHX XPD HVWUXWXUD GH WUDEDOKR
no caso da associação Alfa. A organização DGHTXDGD DOpP GD HTXLSH GR SURMHWR TXH
dos catadores por meio da associação con- oferece suporte diretamente aos envolvidos.
figurou-se como uma possibilidade de for- $OpP GLVVR R GHVHQYROYLPHQWR GR HVWDWXWR
talecimento desses profissionais em busca auxiliou no processo, pois deve ser respeita-
GH PHOKRULDV H FRQGLo}HV GH WUDEDOKR EHP GRSHORJUXSRTXHYLVDREMHWLYRVFROHWLYRV
FRPR RSRUWXQLGDGHV GH JDQKRV HFRQ{PL- HPSUROGRGHVHQYROYLPHQWRHFRQ{PLFRVR-
cos e sociais. De acordo com a Participan- cial e ambiental. Conforme exposto no esta-
te 1 (coordenadora do projeto), a associa- tuto, tem-se como finalidade:
omR$OIDSRVVXLHVWDWXWRSUySULRRTXDOIRL 2 H[HUFtFLR SUR¿VVLRQDO VROLGiULR
FRQVWUXtGR SHORV FDWDGRUHV FRP DSRLR GD para executar, com autonomia, ati-
HTXLSHGRSURMHWRHPTXHVHJXHPXPDKLH- vidades similares ou conexas, em
UDUTXLDDSDUWLUGHQRUPDVHUHJUDVGLUHLWRV regime de associativismo e autoges-
tão democrática, sem ingerência de
H GHYHUHV e SRVVtYHO QHVWH FHQiULR ID]HU
WHUFHLURVFRPD¿QDOLGDGHGHWUDQV-
referência com Carneiro (2012), pois, como IRUPDUDVFRQGLo}HVVRFLRHFRQ{PL-
salienta o autor, tais projetos são compos- cas e de trabalho do grupo e de seus
WRVSRUGLYHUVDVFDUDFWHUtVWLFDVSUySULDVTXH associados com base na colaboração
vão transformando-se e estabelecendo uma UHFtSURFDSDUDRGHVHQYROYLPHQWRH
organização própria do grupo. consolidação da Cadeia Produtiva
1HVWHYLpVUHPHWHVHjLGHLDGH$OYHV da Reciclagem Popular.
et al.  RVTXDLVDSRQWDPVREUHRDVVR-
FLDWLYLVPR HQTXDQWR SURSRUFLRQDGRU GH DX- 9DOH UHVVDOWDU TXH RV FDWDGRUHV GD DV-
WRQRPLDHOLEHUGDGHGRVLQGLYtGXRVSRUTXH VRFLDomRSRVVXHPDXWRQRPLD³WUDEDOKDPQR
podem permanecer e se opor ao grupo, con- KRUiULR TXH SUHIHULUHP p XP SURMHWR GH DX-
forme considerarem ser pertinente. Eviden- togestão, por isso não possuem horários, eles
ciou-se, no estatuto, aspectos relacionados GHWHUPLQDP VHX SUySULR WUDEDOKR´ H[WUDtGR
DRDVVRFLDWLYLVPR $/9(6et al.$/- da entrevista com a Participante 1, coordena-
9(62/,9(,5$$/9(69(/262 dora do projeto). Nesse contexto, observam-
3(5(,5$*2(63,1+(,52 -se aspectos do associativismo e autogestão,
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%,12   H DomR FROHWLYD 267520 desenvolvem sua própria gestão, em um pro-
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sociais alternativos em vista de geração de $1721(//2  3(5(,5$ *2(6
trabalho e renda, presença em assembleias 3,1+(,523$8/$ 
HPYLVWDGHGHFODUDURSLQL}HV]HORSHODDV- Ainda, conforme a Participante 2 (as-
VRFLDomRFRQVLGHUDQGRTXHHVWDpGHWRGRV sistente social do projeto), foi desenvolvido
DOpPGHLQFHQWLYRDRWUDEDOKRFROHWLYRHDR um edital em vista de eleger um coordenador
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Diante disso, verificou-se, por meio HGDUVXSRUWHjVTXHVW}HVFRQWiEHLVGDDVVR-
do relato do Participante 5 (catador da as- ciação. Segundo a entrevistada, a catadora
VRFLDomR$OID TXHDQWHVGDFULDomRGDDV- selecionada teve um desenvolvimento sur-
sociação, trabalhavam de forma individual, SUHHQGHQWH ³FRQVHJXLX GHVHQYROYHU XP WUD-
desorganizada e, normalmente, sem conhe- EDOKRGHQWURGDDVVRFLDomRTXHDVRXWUDVQmR
FLPHQWR DGHTXDGR VREUH D GHVWLQDomR GRV conseguiram. Sabe? no crescimento, trazer

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 49

propostas para o grupo, e conseguir trabalhar $63(&726 62&,$,6 (&21Ð0,-

VHPGLVFyUGLD´ &26 ( $0%,(17$,6 98/1(-
$VVLP p SRVVtYHO HYLGHQFLDU IUDJ- 5$%,/,'$'( 62&,$/ VERSUS
mentos da ação coletiva defendida por Os- 75$16)250$d­2 62&,$/ (
WURP  SRVWRTXHVHEXVFRXDXQLmRGR $0%,(17$/
JUXSR HP YLUWXGH GR EHP FRPXP HP TXH
passaram a trabalhar em conjunto e perce- 2 GHVFDUWH LQDGHTXDGR GRV UHVtGXRV
ber a relevância disto. Neste escopo, segun- DLQGD p XP GHVD¿R SDUD R GLUHFLRQDPHQWR GH
do a Participante 4 (catadora da associação SROtWLFDV S~EOLFDV GH JHVWmR DPELHQWDO 1HV-
$OID  R JUXSR WUDEDOKD HP FRQMXQWR ³WR- WH VHQWLGR DV DVVRFLDo}HV GH UHFLFODJHP YrP
GRV XQLGRV´ SRUTXH ³XP WHUPLQR XP EDJ sendo uma alternativa importante para o desen-
e eu não terminei, eles vêm e me ajudam YROYLPHQWRHFRQ{PLFRVRFLDOHDPELHQWDO3RU
DWHUPLQDHQmRIDODPQDGDQmRFULWLFDP´ meio do associativismo, os catadores podem
&RQVWDWDVH TXH RV LQGLYtGXRV SRGHP DJLU ter maior visibilidade, proporcionando oportu-
tendo como objetivo ajudar o próximo sem QLGDGHGHLQVHUomRVRFLDO 6,/9$ XPD
DOPHMDU DOJR HP WURFD 267520   YH] TXH WUDEDOKDQGR LQGLYLGXDOPHQWH VRIUHP
HP TXH EXVFDP DOFDQoDU HP FRQMXQWR RV exploração de atravessadores. Conforme Alves
REMHWLYRV GHWHUPLQDGRV SHOR JUXSR :(1- et al. (2011) e Pinhel (2013), por meio de as-
1,1*.$036&+0,'7:(11,1- VRFLDo}HV R PDWHULDO FROHWDGR SRGH VHU QHJR-
*.$03et al., 2017). FLDGRHPPDLRUTXDQWLGDGHHPHOKRUTXDOLGDGH
Aliado a isso, considerando o grupo obtendo valores mais altos para os produtos,
FRPR XP WRGR p SRVVtYHO REVHUYDU D HPDQ- inclusive com a possibilidade de venda direta
FLSDomR YLVWR TXH EXVFDP GHVHQYROYHU SDU- jVHPSUHVDV
cerias, participar de eventos, adotar novas Por meio do relato da Participante 2 (as-
IHUUDPHQWDV GH JHVWmR LVWR p GHPRQVWUDP VLVWHQWHVRFLDOGRSURMHWR HYLGHQFLRXVHTXHD
LQLFLDWLYDRTXHSRGHVHUXPGLIHUHQFLDOSDUD maioria dos catadores passaram algum tipo de
o desenvolvimento da associação. Tal achado humilhação, decorrente do preconceito e discri-
HQFRQWUD UHVSDOGR QD D¿UPDomR GH /HRQHOOR PLQDomRTXHDVRFLHGDGHPDQLIHVWD&RQIRUPH
H &RVDF   %RQHOOL H 0HOJDUHMR   &DPDUGHOR2OLYHLUDH6WHGLOH  %DVWRVH
H %RQHOOL H ']HPEURZVNL   RV TXDLV Araújo (2015), Virgolin, Silva e Araújo (2015)
UHÀHWHP TXH SRU PHLR GR DVVRFLDWLYLVPR H 6LOYD   HVVHV LQGLYtGXRV HQIUHQWDP
YLVOXPEUDVHDHPDQFLSDomRGRVLQGLYtGXRV GLDULDPHQWH ULVFRV j VD~GH DOpP GH HVWDUHP
FRPEDVHHPVROXo}HVVROLGiULDV YXOQHUiYHLV D IDWRUHV ELROyJLFRV TXtPLFRV
De acordo com o Ipea (2013), nas as- HUJRPpWULFRV H HPRFLRQDLV ¬ YLVWD GLVVR GH
VRFLDo}HV GH UHFLFODJHP D FDSDFLGDGH GH acordo com a Participante 2 (assistente social
organização diferenciada promove melhor a GRSURMHWR ³QRVVRREMHWLYRpDLQGDTXHHVVHV
UHDORFDomR GH LQGLYtGXRV IDFLOLWDQGR R GH- catadores entendam a importância deles tarem
senvolvimento do grupo, bem como propor- WUDEDOKDQGRGHQWURGDDVVRFLDomR>@DOpPGRV
ciona maior mobilização em vista de reivin- HTXLSDPHQWRVWHPWRGRHTXLSDPHQWRGHSURWH-
dicação de direitos. Portanto, evidencia-se a omRLQGLYLGXDOTXHQDUXDHOHVQmRWrP(WDP-
LPSRUWkQFLDGRGLUHFLRQDPHQWRGHDo}HVGRV EpPWiH[SRVWRDRWHPSRFKXYDVRO´
mais diversos entes para o gerenciamento Consoante a isso, entende-se o traba-
GHUHVtGXRVSRUPHLRGHSURMHWRVVRFLDLVTXH OKRRUJDQL]DGRHPFRRSHUDWLYDVHDVVRFLDo}HV
IRPHQWHPDVVRFLDo}HVGHUHFLFODJHPSRLVR como um espaço de segurança e liberdade em
WUDEDOKR GHVHQYROYLGR SHORV FDWDGRUHV p XP UHODomR j DWLYLGDGH LQGLYLGXDOL]DGD QR OL[mR
retorno não só social, mas sustentável dos RX QDV UXDV PHVPR PDQWHQGR XPD VpULH GH
materiais ao meio ambiente. SUHFDULHGDGHV HP WHUPRV GH FRQGLo}HV ODER-

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
50 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

UDLV &+(5)(0 3RULVVRDVVRFLDo}HV ¿VVmRYHQGRRUHVXOWDGRGRVHXWUDEDOKRVHQ-

de reciclagem são potenciais instrumentos da do uma alternativa de transformação social, em
transformação social ao proporcionarem condi- YLVWD GH UHFRQKHFLPHQWR SUR¿VVLRQDO ³p XPD
o}HVGHWUDEDOKRHUHQGD escolha estar na associação, poderiam estar
Conforme exposto no estatuto e corrobo- WUDEDOKDQGRHPRXWUROXJDU´ H[WUDtGRGDHQWUH-
rando a ideia apresentada por Cherfem (2016), vista com a Participante 2, assistente social do
D DVVRFLDomR SRVVXL DOJXQV REMHWLYRV TXH QRU- projeto). Conforme o Participante 5 (catador da
WHLDP R FRQWH[WR VRFLDO H HFRQ{PLFR WDLV associação Alfa), o trabalho lhe traz felicidade
como: reunião da classe em vista de promoção HpXPDSUR¿VVmRGDTXDOVHRUJXOKD$LQGDD
GHFDSDFLWDomRLQFHQWLYRjVDo}HVHGXFDWLYDV Participante 2 (assistente social do projeto) des-
habitacionais, assistenciais, ambientais, cul- WDFRXTXHRVFDWDGRUHVVHYHHPFRPRDJHQWHV
turais, esportivas, de lazer, saúde, comunica- ambientais ou recicladores, mas não catadores
ção, geração de trabalho e renda, bem como GHOL[RSRUTXHOL[RpRTXHQmRSUHVWDHHOHV
defesa da exploração na venda dos materiais. UHFLFODPVRPHQWHRVUHVtGXRV
Neste sentido, o ciclo se fecha por meio da va- Relacionando o trabalho desenvolvido
lorização da atividade de coleta seletiva, pois, pelos catadores com a perspectiva de geração
DOpPGRVJDQKRVSDUDDHGXFDomRDPELHQWDOD de trabalho e renda, visualizou-se a importância
participação na coleta seletiva formal retira o TXHHVVDDWLYLGDGHWURX[HMiTXHDQWHVQmRSRV-
FDWDGRUGDµLQYLVLELOLGDGH¶IRUWDOHFHQGRRVYtQ- VXtDPFRQGLo}HV¿QDQFHLUDVQHPSDUDDWHQGHU
FXORVHDLQWHJUDomRVRFLDO *8$0%$  jV QHFHVVLGDGHV EiVLFDV$SyV D IRUPDOL]DomR
8PDGDVFRQTXLVWDVGRSURMHWRVHJXQGR associativa, iniciaram uma nova forma de obter
D3DUWLFLSDQWH DVVLVWHQWHVRFLDOGRSURMHWR p lucros por meio do recolhimento, da separação
DHUUDGLFDomRGRWUDEDOKRLQIDQWLODOpPGDUHD- HGREHQH¿FLDPHQWRGHVVHVUHVtGXRVHPPDWH-
OL]DomRGHDo}HVFRPDVIDPtOLDVGRVFDWDGRUHV riais recicláveis, podendo comercializar de for-
buscando inserir as crianças na escola, renovar PD PDLV MXVWD WHU JDQKRV VLJQL¿FDWLYRV DOpP
a bolsa escola e investigar os problemas sociais GHFXUVRVHR¿FLQDVSDUDPHOKRUDURGHVHPSH-
SDUDVROXFLRQiORVHYLWDQGRFRQÀLWRVQDDVVR- QKRGDVIXQo}HV'HVVHPRGRGHIRUPDGLDOpWL-
FLDomR$OID,GHQWL¿FRXVHTXHRSURMHWREXVFD ca, os catadores transformam o lixo e suas pró-
PRGL¿FDU R FHQiULR GD FRPXQLGDGH XPD YH] SULDVYLGDV 6$1726 VmRSHVVRDVTXH
TXHGHDFRUGRFRPR,SHD  PXLWRVFD- se redescobrem ao perceberem a importância
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atuando integralmente, sendo uma atividade Neste sentido, a Participante 1 (coorde-
TXHSDVVDGHSDLVSDUD¿OKRV QDGRUD GR SURMHWR  GHVWDFD TXH ³RV FDWDGRUHV
Ressalta-se ainda, com base na entrevis- entraram no projeto com a intenção de traba-
ta com a Participante 1 (coordenadora do pro- lhar para conseguir comprar apenas o pão e o
MHWR TXHQRUPDOPHQWHRVFDWDGRUHVYmRSDUD leite, [...] trabalhavam 15 dias, conseguiam R$
o projeto encontrando-se abaixo da sociedade, UHDLVHVyYROWDYDPTXDQGRRGLQKHLUR
não alfabetizados e com problemas sociais. Um DFDEDYD+RMHHPGLDpGLIHUHQWHSRVVXHPXPD
exemplo promissor, segundo a Participante 2 QRYDSHUVSHFWLYD´$LQGDQHVWDTXHVWmRR3DU-
(assistente social do projeto), seria um catador ticipante 3 (administrador do projeto) comen-
TXH SRVVXtD GHSHQGrQFLD TXtPLFD H DSyV VH WRXTXHDSDUWLUGDDVVRFLDomR³FRQVHJXLPRV
inserir no projeto, superou tais problemas con- visualizar grandes mudanças nas vidas dos ca-
VHJXLQGR VH GHVWDFDU QD DVVRFLDomR H KRMH ³D WDGRUHVFDWDGRUTXHFRQVHJXLXUHIRUPDUDFDVD
JHQWHTXHUTXHHOHWHUPLQHRHQVLQRPpGLRSDUD SDJDUXPFXUVRSDUDTXHR¿OKRSRVVDVHDSUL-
ID]HUXPDIDFXOGDGH>@´ PRUDULQJUHVVDUQDIDFXOGDGH´
Por outro lado, muitos se inserem no Em complemento, para a Participante 2
SURMHWRHQWHQGHQGRDUHFLFODJHPHQTXDQWRSUR- DVVLVWHQWHVRFLDOGRSURMHWR pSRVVtYHOREVHU-

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 51

YDURFUHVFLPHQWRGRVFDWDGRUHVPHVPRRVTXH UHTXHU FRQVWUXomR GH SDUFHULDV YL  QmR FRP-

possuem histórias de vida complexas, confor- SUHHQGHUHPTXHVmRRVSUySULRVFDWDGRUHVTXH
PH H[SRVWR QR WUHFKR D VHJXLU ³WX FKDPDYD conduzem o empreendimento (IPEA, 2013).
6LOYLDWXWHPTXHIDODUDOJXPDFRLVDµDLHXQmR  3RU RXWUR ODGR GHVWDFDVH R YLpV DP-
YRX¶HRQWHPHODHVWDYDHPXPDDSUHVHQWDomR ELHQWDOSRLVRGHVD¿RHQIUHQWDGRSRUHVVHVLQ-
para os acadêmicos no campus, ela consegue GLYtGXRVpDSUHRFXSDomRFRPRPHLRDPELHQ-
GHVHQYROYHUWUDQTXLODPHQWHRWUDEDOKR´ WHHPTXHHVWmRLQVHULGRVHFRPRVXDDWXDomR
9LVXDOL]DVHDLQGDTXHRUHWRUQR¿QDQ- SRGHPRGL¿FDUHVVHFHQiULRSRUPHLRGDFRQV-
ceiro para os catadores teve um aumento sig- cientização da população para o seu descarte. O
QL¿FDWLYR 'H DFRUGR FRP XP GRFXPHQWR GD trabalho desenvolvido contribui com a limpeza
associação, o rendimento mensal em um mês pública, aumenta a vida útil dos aterros sanitá-
FKHJRXD5$OpPGLVVRFRQIRUPHR rios, fomenta a cadeia produtiva das indústrias
3DUWLFLSDQWHFDWDGRUGDDVVRFLDomR$OID³Mi recicladoras com material reciclável de baixo
PHOKRURXEDVWDQWHR¿QDQFHLURWLSRDVVLPHXWL- FXVWRDOpPGLVVRJHUDWUDEDOKRHUHQGD 9,5-
UDYD55SRUPrVDTXLHXIDoR *2/,16,/9$$5$Ò-2 
555´ &DVRQmRH[LVWLVVHHVVDFDWHJRULDSUR¿V-
Em consonância com tal evidência, sional, seriam visualizados mais aterros e/ou
torna-se válido apontar o argumento de Reis OL[}HV SRU LVVR H[LVWH D UHOHYkQFLD TXH DEDU-
 TXHH[S}HDUHOHYkQFLDGDDWXDomRGRV FD WDQWR R PHLR DPELHQWH D QDWXUH]D TXDQWD
FDWDGRUHVHPDVVRFLDo}HVWHQGRHPYLVWDTXHD a sociedade. Nesta linha de pensamento, um
PXGDQoDQDUHQGDpSRVLWLYD7DODFKDGRFRUUR- GRVSRQWRVTXHQRUWHLDPHVWHWUDEDOKRpDLP-
bora o trecho mencionado, pois o aumento dos portância da associação de reciclagem para os
UHFXUVRV ¿QDQFHLURV p VLJQL¿FDWLYR (QWUHWDQ- LQGLYtGXRV HQTXDQWR DJHQWHV WUDQVIRUPDGRUHV
to, segundo a Participante 2 (assistente social KDMD YLVWD TXH R WUDEDOKR GHVHQYROYLGR UHÀHWH
do projeto), apesar das inúmeras vantagens e VHXSDSHOVRFLDOTXHSRUYH]HVpGLVFULPLQDGR
EHQHItFLRV DOFDQoDGRV SRU PHLR GD FULDomR GD VHP YDORUL]DU VXD LPSRUWkQFLD DOpP GR SDSHO
associação, existe muita resistência de alguns HFRQ{PLFR SRLV D FULDomR GD DVVRFLDomR JHUD
FDWDGRUHVTXHDOHJDPQmRREVHUYDUEHQHItFLRV UHQGDTXHpRVXVWHQWRGHPXLWDVIDPtOLDV3RU
preferindo continuar trabalhando de forma in- ¿PRSDSHODPELHQWDOTXHpUHVSRQViYHOSHOR
GLYLGXDO9iULDVUD]}HVSRGHPVHUUHODFLRQDGDV recolhimento e descarte correto de materiais,
com a baixa adesão ao trabalho coletivo, como: RVTXDLVUHWRUQDPDRPHLRDPELHQWHGHPRGR
i) preferem trabalhar sozinhos em vista de VXVWHQWiYHO &RP EDVH QR H[SRVWR D VHJXLU p
maior autonomia e lucro, ii) falta de informa- DSUHVHQWDGDXPDVtQWHVHGRVSULQFLSDLVDFKDGRV
omR HP UHODomR jV H[LJrQFLDV SDUD FULDomR GH GRHVWXGR TXDGUR SRUPHLRGDVFDWHJRULDV
DVVRFLDo}HV H FRRSHUDWLYDV LLL  QHFHVVLGDGH GHVHQYROYLGDVQRTXDGURHGRVUHODWRVGRVHQ-
GH FRQKHFLPHQWR WpFQLFR H TXDOL¿FDGR R TXH trevistados.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
52 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

4XDGUR±6tQWHVHGDVSULQFLSDLVHYLGrQFLDVGRHVWXGR
Categorias e Elementos Trecho da análise
Antes da criação da associação, trabalhavam de forma individual,
desorganizada e, normalmente, sem conhecimento adequado sobre
a destinação dos resíduos (Com base no relato do Participante 5,
catador da associação Alfa).

Projeto de desenvolvimento social: Os catadores da associação possuem autonomia, “trabalham no

associação de reciclagem enquanto horário que preferirem, é um projeto de autogestão, por isso não
oportunidade de crescimento coletivo possuem horários, eles determinam seu próprio trabalho (Participante
• Iniciativa da formação do PDS 1, coordenadora do projeto).
• Desenvolvedores/desenvolvidos/agentes de
A catadora selecionada teve um desenvolvimento surpreendente:
desenvolvimento
“conseguiu desenvolver um trabalho dentro da associação, que
• Relevância de iniciativa social na reciclagem as outras não conseguiram. Sabe no crescimento, trazer propostas
• $XWRQRPLDWUDEDOKRFROHWLYRJHVWmRÀH[tYHO para o grupo, e conseguir trabalhar sem discórdia” (Participante 2,
• União/bem comum/emancipação assistente social do projeto).

O grupo trabalha em conjunto, “todos unidos”, porque “um termino

um bag e eu não terminei, eles vêm e me ajudam a terminar e não
falam nada, não criticam” (Participante 4, catadora da associação
Alfa).
“Nosso objetivo é ainda que esses catadores entendam a importância
deles tarem trabalhando dentro da associação[...] além dos
equipamentos, tem todo equipamento de proteção individual que,
na rua, eles não têm. E também tá exposto ao tempo, chuva, sol”
(Participante 2, assistente social do projeto).

Por outro lado, muitos se inserem no projeto entendendo a reciclagem

HQTXDQWR SUR¿VVmR YHQGR R UHVXOWDGR GR VHX WUDEDOKR VHQGR XPD
alternativa de transformação social, em vista de reconhecimento
SUR¿VVLRQDO ³p XPD HVFROKD HVWDU QD DVVRFLDomR SRGHULDP HVWDU
trabalhando em outro lugar” (Participante 2, assistente social do projeto).

“Os catadores entraram no projeto com a intenção de trabalhar para

conseguir comprar apenas o pão e o leite, [...] trabalhavam 15 dias,
conseguiam R$ 300,00 reais e só voltavam quando o dinheiro acabava.
Aspectos sociais, econômicos e ambientais:
Hoje em dia é diferente, possuem uma nova perspectiva” (Participante
vulnerabilidade social versus transformação
1, coordenadora do projeto).
social e ambiental
• Necessidade de mudança social
A partir da associação “conseguimos visualizar grandes mudanças
• Impacto da reciclagem
nas vidas dos catadores, catador que conseguiu reformar a casa, pagar
• 3UHFRQFHLWRHGL¿FXOGDGHGDSUR¿VVmR
XPFXUVRSDUDTXHR¿OKRSRVVDVHDSULPRUDULQJUHVVDUQDIDFXOGDGH´
• 0XGDQoD GH YLGDUHFRQKHFLPHQWR
(Participante 3, administrador do projeto).
SUR¿VVLRQDODOFDQFHVRFLDOGR3'6
Um exemplo promissor seria um catador TXH possuía dependência
química e, após se inserir no projeto, superou tais problemas
conseguindo se destacar na associação, e hoje “a gente quer que ele
termine o ensino médio, para fazer uma faculdade [...]” (Participante
2, assistente social do projeto).

“Tu chamava, Silvia tu tem que falar alguma coisa, ‘ai eu não vou’, e
ontem ela estava em uma apresentação para os acadêmicos no campus,
ela consegue desenvolver tranquilamente o trabalho” (Participante 2,
assistente social do projeto).

³-i PHOKRURX EDVWDQWH R ¿QDQFHLUR WLSR DVVLP HX WLUDYD 5

R$400,00 por mês, aqui eu faço R$1000,00, R$1100,00 R$1200,00”
(Participante 5, catador da associação Alfa).
Fonte: desenvolvido pelas autoras (2022).

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 53

5 CONCLUSÕES $GHPDLV HYLGHQFLRXVH TXH DSUHQGHU D

cooperar está estritamente relacionado ao tra-
Diante da expansão da economia mundial EDOKRXPDYH]TXHDVKLVWyULDVGRVFDWDGRUHV
e do aumento do consumo, a sociedade tem ob- são de luta e valorização, da regularização da
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TXHJHUDPLPSDFWRVSUHRFXSDQWHV1RLQWXLWRGH transformá-lo em produto, bem como de pre-
UHYHUWHU WDO VLWXDomR LQGLYtGXRV LQVWLWXLo}HV servar o meio ambiente. Dessa forma, o estudo
governo e sociedade têm buscado alternativas demonstra a relevância do fomento a tais ini-
capazes de promover o desenvolvimento, por ciativas associativas, bem como pontua a inte-
meio da cooperação e associação entre os ato- gração positiva do associativismo, da autoges-
res. Assim, o presente estudo teve como objetivo tão e ação coletiva.
DQDOLVDUGHTXHIRUPDXPSURMHWRGHUHFLFODJHP Como contribuição teórica, o estudo
HQTXDQWRDVVRFLDomRGHFDWDGRUHVSRGHSURPR- buscou fornecer uma abordagem sobre a cons-
YHUDUHLQVHUomRGHLQGLYtGXRVQDVRFLHGDGH(YL- trução de espaços de desenvolvimento social
denciou-se a relevância da criação do PDS em SDUDUHLQVHUomRGHLQGLYtGXRVSRUPHLRGHDV-
SUROGDVDVVRFLDo}HVRTXDOUHÀHWHDUHOHYkQFLD VRFLDo}HV GH UHFLFODJHP FRQVHTXHQWHPHQWH
HQHFHVVLGDGHGHDSRLRGHTXHWDLVLQLFLDWLYDVFD- HVVD YLVmR RIHUHFH GHEDWHV H GLVFXVV}HV DFHU-
recem. Por meio da associação Alfa, os catado- FD GR SDUDGLJPD VXVWHQWiYHO FRQ¿JXUDQGRVH
res passaram a ter uma nova perspectiva, tanto como uma nova perspectiva, principalmente no
VRFLDOTXDQWRHFRQ{PLFDDRPHVPRWHPSRTXH campo da gestão e da intervenção social, pois
agem em prol do meio ambiente. os problemas sociais passam a ser vistos como
$FUHGLWDVHTXHDRVHWUDWDUGHXPHP- RSRUWXQLGDGHVHQmRFRPREDUUHLUDV$SHVTXL-
preendimento associativo com base na au- sa, portanto, captura e explicita a organização
togestão, houve maior facilidade de desen- GR WUDEDOKR KXPDQR TXH VXVWHQWD RV ÀX[RV
YROYLPHQWR SRUTXH RV LQGLYtGXRV SDVVDUDP circulares de desenvolvimento local, demons-
a agir e pensar em conjunto, em vista de um WUDQGR XP SRWHQFLDO H VLJQL¿FDWLYR FDPSR GH
¿P FRPXP EDVHDQGRVH WDPEpP DWUDYpV GD estudos em contextos diferentes.
ação coletiva. Tal achado vai de encontro com Por meio da discussão teórica, associada
:HQQLQJNDPSH6FKPLWG  SRLVGHDFRU- jSHVTXLVDHPStULFDDVSULQFLSDLVFRQWULEXLo}HV
do com os autores, por meio da ação coletiva, práticas estão ligadas a uma maior compreen-
existem ganhos relevantes no desenvolvimento VmR VREUH FRPR p UHDOL]DGD D JHVWmR GH XPD
local e regional. FRRSHUDWLYDGHUHFLFODJHPHGHTXHIRUPDHVVH
$VVLP FRQVWDWRXVH TXH XP 3'6 HQ- tipo de empreendimento social pode contribuir
TXDQWR VXSRUWH GH DVVRFLDo}HV GHVWDFD D UHOH- para a inclusão social, a geração de trabalho e
vância do associativismo por meio da sua as- renda e a proteção ao meio ambiente. Isso sig-
sistência em prol do desenvolvimento social, da QL¿FDWUDQVIRUPDURVSDGU}HVDVH[SHFWDWLYDVH
integração comunitária, geração de trabalho e as normas de consumo em direção a parâmetros
renda, produção e comercialização de materiais de sustentabilidade, sendo os catadores de ma-
UHFLFOiYHLV$OLDGR D LVVR HYLGHQFLRXVH TXH R teriais recicláveis atores-chave nesse avanço.
projeto está ocasionando a reinserção dos cata- &RPRVXJHVWmRSDUDSHVTXLVDVIXWXUDVWRU-
dores na sociedade por meio de trabalho digno, QDVH UHOHYDQWH DERUGDU D TXHVWmR GDV PXOKHUHV
XPDYH]TXHDWXDQGRQHVWHFRQWH[WRUHFHEHP QDVDVVRFLDo}HVD¿PGHLQYHVWLJDUVHXHPSRGH-
maior apoio e possuem estrutura organizada para UDPHQWRHRTXDQWRVHGHVWDFDPSRLVQRFDVRGD
desenvolverem suas atividades. Em relação aos Alfa, representam a maior parte do grupo e assu-
DVSHFWRV¿QDQFHLURVFRQVWDWRXVHTXHDRUJDQL- PHP SDSHO UHOHYDQWH QHOH 8PD GDV OLPLWDo}HV
]DomRGRVFDWDGRUHVFRODERURXGHIRUPDVLJQL¿- encontra-se na impossibilidade de se entrevistar
FDWLYDSDUDDPHOKRULDQDVFRQGLo}HVGHUHQGD todos os recicladores, em virtude do desinteres-

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
54 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

se deles em participar do estudo para não se ex- %$51$8' & et al. Ecosystem services,
porem, bem como a possibilidade de vieses nas social interdependencies, and collective ac-
REVHUYDo}HVGHYLGRjWLPLGH]$UJXPHQWDVHLVVR tion. Ecology and Society, v. 23, n. 1, 2018.
QDPHGLGDHPTXHPHVPRTXHDSHVTXLVDGRUDWH-
nha se inserido e buscado criar um laço com os %$6726+0$5$Ò-2*&&LGDGD-
UHFLFODGRUHV DOJXQV SRGHP WHU PRGL¿FDGR VHX nia, empreendedorismo social e economia
FRPSRUWDPHQWRGHYLGRjREVHUYDomR solidária no contexto dos catadores coope-
3RUWDQWR VXJHUHVH TXH VHMDP GHVHQ- rados de materiais recicláveis. Revista Ca-
YROYLGRV HVWXGRV TXH HQJOREHP WRGDV DV DV- SLWDO&LHQWt¿FR, v. 13, n. 4, p. 62-79, 2015.
VRFLDo}HVHQYROYLGDVHXWLOL]HPWpFQLFDVHWQR-
JUi¿FDVD¿PGHREWHUGDGRVPDLVSURIXQGRV %21(//, -RKDQQD 0DOGRYDQ '=(0-
3RU ¿P DSRQWDVH D UHOHYkQFLD GH VH HVWXGDU %52:6., 1LFRODV$VRFLDWLYLGDG SDUD HO
PDS, bem como ressaltar sua importância para trabajo: una conceptualización de sus di-
DVRFLHGDGHVHQGRDJHQWHVLQÀXHQFLDGRUHVQR mensiones. Margen, v. 55, n. 9, p. 1-9, 2009.
GHVHQYROYLPHQWRHFRQ{PLFRHDPELHQWDOEXV-
cando construir espaços de valorização social.
%21(//, -RKDQQD 0DOGRYDQ 0(/-
*$5(-2 0DULDQD 5HLYLQGLFDFLRQHV \
demandas de los/as trabajadores/as no
REFERÊNCIAS asalariados/as: el dilema redistribución-re-
FRQRFLPLHQWRHQODHFRQRPtDSRSXODURe-
$/9(6-&02/,9(,5$-RmR3HGURGH
vista De Ciencias Sociales Y Humanas, v.
$OPHLGD 6RFLRHQYLURQPHQWDO 0DQDJHPHQW
13, n. 13, p. 263-278, 2019.
and the Collectors: analysis of the socio-eco-
nomic potential of the recycling productive %5$*$ 1 / /,0$ ' 0 $ 0$-
FKDLQLQ1RYD(UD0*Brazilian Journal of &,(/5+1mRWLQKDWUDEDOKRPDVWLQKD
Development, v. 8, n. 5, p. 33725-33746, 2022.
reciclagem: sentidos do trabalho de cata-
$/9(6-&09(/262/+0$3ROtWL- dores de materiais recicláveis. Temas em
FD1DFLRQDOGH5HVtGXRV6yOLGRVHD³&DWDomR´ Psicologia, v. 23, n. 4, p. 1051-1059, 2015.
GH/L[R8PD5HODomR6LQpUJLFD"O Social em
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2010,QVWLWXLD3ROtWLFD1DFLRQDOGH5HVt-
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dos urbanos na cidade de Caxias do Sul/
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Vanessa de Campos Junges, Simone Alves Pacheco de Campos, Carine Dalla Valle 55

&$51(,5203UiWLFDVGLVFXUVRVHDUH- +$55,1* 1 -$*(56 6 & 1,/6621

nas: notas sobre a socioantropologia do de- F. Recycling as a large-scale collective action
senvolvimento. Sociologia & Antropolo- dilemma: a cross-country study on trust and re-
gia, v. 2, n. 4, p. 129-158, 2012. ported recycling behavior. Resources, Conser-
vation and Recycling, v. 140, p. 85-90, 2019.
&+(5)(0&5HODo}HVGHJrQHURHUDoD
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da. Situação social das catadoras e catadores
GHVD¿RV GH XP VHWRU In: 3(5(,5$ % de material reciclável e reutilizável%UDVtOLD
GOES, F. (org.). Catadores de materiais Ipea, 2013.
recicláveis XP HQFRQWUR QDFLRQDO %UDVt-
lia: Ipea, 2016. /(21(//2-&&26$&&0'2DVVR-
ciativismo como alternativa de desenvolvimento
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orias do desenvolvimento. Porto Alegre: '275$%$/+2 75$%$/+2(&2120,$
Editora da UFRGS, 2009. ( ('8&$d­2 12 6e&8/2 ;;,  
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VXSSO\FKDLQVLQ%UD]LOJOSCM: Journal
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of Operations and Supply Chain Man- Fashion System. In: ENCONTRO NACIO-
agement, v. 6, n. 1, p. 1-25, 2013. 1$/'( 3Ï6 *5$'8$d­2 ( 3(648,6$
'$*1,1256-2+$16(1,&Os Ca- (0 $'0,1,675$d­2   &XULWLED
tadores no BrasilFDUDFWHUtVWLFDVGHPRJUi¿FDV Anais [...]. Curitiba: ANPAD – 3Es, 2017.
H VRFLRHFRQ{PLFDV GRV FROHWRUHV GH PDWHULDO 0(<(5&7KHFRPPRQVDPRGHOIRUXQGHU-
UHFLFOiYHOFODVVL¿FDGRUHVGHUHVtGXRVHYDUUH- standing collective action and entrepreneurship
GRUHV D SDUWLU GR FHQVR GHPRJUi¿FR GH  in communities. Journal of Business Ventur-
Mercado de trabalho, n. 62, 2017. ing, v. 35, n. 5, 106034, 2020.
)/$&+ / $1721(//2 & 6 2UJDQL]D- 2/6210The Logic of Collective Action:
o}HV FXOWXUDLV H D DSUHQGL]DJHP EDVHDGD HP Public Goods and the Theory of Groups. Cam-
práticas. Cadernos EBAPE, v. 9, n. 1, p. 155- EULGJH0$+DUYDUG8QLYHUVLW\3UHVV
175, 2011.
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contenido de la información textual. In)/2- Perspectives, v. 14, n. 3, p. 137-158, 2000.
RES, J. G. Análisis de datos cualitativos: apli-
FDFLRQHVDODLQYHVWLJDFLyQHGXFDWLYD%DUFHOR- 267520 ( 1HVWHG H[WHUQDOLWLHV DQG SRO\-
na: PPU, 1994. centric institutions: must we wait for global
solutions to climate change before taking ac-
*8$0%$-0(3URMHWRSLORWRGHFROHWDVH- tions at other scales?. Economic theory, v. 49,
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022
56 ARTIGOS | Projeto de reciclagem como espaço para reinserção dos indivíduos: o caso da Associação Alfa

3(5(,5$%&-*2(6)/Catadores de 6286$553(5(,5$5'&$/%,12
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TXLU\ D QRQIRXQGDWLRQDO SDWK International GXomR TXHVW}HV GH SHVTXLVD Perspectiva, v.
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minas gerais. In (1&21752 1$&,21$/ ,:&&$0$5*20$6 RUJ 3UR¿VVmR
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de Santa Maria, v. 2, n. 2, p. 250-269, 2009. *2/,1,:&&$0$5*20$6 RUJ 
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 39-56, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes 57

doi:10.12662/2359-618xregea.v11i3.p57-69.2022

ARTIGOS

THE ROLE OF DIGITAL INFLUENCERS IN THE

PURCHASE DECISION PROCESS: A STUDY
APPLIED TO THE FASHION CONSUMER

O PAPEL DOS INFLUENCIADORES DIGITAIS

NO PROCESSO DE DECISÃO DE COMPRA: UM
ESTUDO APLICADO AO CONSUMIDOR DE MODA

ABSTRACT

Nowadays, we live in a society in constant evolution, marked by

accelerated technological advances and now we are going through
another social transition born from the third industrial revolution,
Tânia Carneiro also known as the digital age that was originated in the mid-twentieth
a19327@[Link] century, the digital transformation that has transformed society in
Master in Management. the way of thinking and acting. Since technology is increasingly
Polytechnic Institute of Cávado
and Ave (IPCA), Portugal. present in our daily lives, more and more digital professions have
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Bruno Barbosa Sousa PDQLIHVWWKHPVHOYHVLQGL൵HUHQWZD\VDQGWKURXJKGL൵HUHQWVRFLDO
bsousa@[Link] networks, such as bloggers, Instagrammers, and Youtubers. These
Professor in Polytechnic Insti-
tute of Cavado and Ave (IPCA,
have been playing a key role when it comes to promoting brands
Portugal) Head of Master DQGSURGXFWVKHOSLQJFRPSDQLHVWRJURZDQGKDYLQJDVLJQL¿FDQW
Program - Tourism Management impact on consumers' lives. This study aims to understand the
- PhD Marketing and Strategy. LPSDFW RI GLJLWDO LQÀXHQFHUV RQ WKH SXUFKDVH GHFLVLRQ SURFHVV
Instituto Politécnico do Cávado applied to fashion consumers. The methodology used in this
e do Ave (IPCA).
UNIAG and CiTUR research GLVVHUWDWLRQLVTXDOLWDWLYHLQQDWXUHDQGFRPELQHVWKHFDUU\LQJRXW
member. Vila Frescainha (São of semi-structured interviews of an exploratory nature with digital
Martinho), Portugal. LQÀXHQFHUVDQGWKHH[HFXWLRQRIDIRFXVJURXSIRUFRQVXPHUV7KH
UHVXOWVVKRZWKDWFRQVXPHUGHFLVLRQVLQJHQHUDODUHLQÀXHQFHGE\
Jorge Remondes
[Link]@[Link]
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CONSEDOC - Consejo Superior
Europeu de Doctores y Doctores Keywords: IDVKLRQ PDUNHWLQJ LQÀXHQFH PDUNHWLQJ GLJLWDO
Honoris Causa, Instituto Supe- PDUNHWLQJGLJLWDOLQÀXHQFHUVFRQVXPHUV
rior de Entre o Douro e Vouga,
Universidade de Trás-os-Montes
Centro de Estudos Transdiscipli- RESUMO
nares para o Desenvolvimento,
Universidade de Vigo. Polyte- Hoje vivemos em uma sociedade em constante evolução, marcada
chnic Institute of Cávado and por avanços tecnológicos acelerados e agora estamos passando
Ave (IPCA). Polytechnic Insti-
tute of Porto (IPP). ISVOUGA, por outra transição social nascida da terceira revolução industrial,
Portugal. WDPEpPFRQKHFLGDFRPRDHUDGLJLWDOTXHWHYHRULJHPHPPHDGRV

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 57-69, set./dez. 2022
58 ARTIGOS_7KHUROHRIGLJLWDOLQÀXHQFHUVLQWKHSXUFKDVHGHFLVLRQSURFHVVDVWXG\DSSOLHGWRWKHIDVKLRQFRQVXPHU

GR VpFXOR ;; D WUDQVIRUPDomR GLJLWDO TXH costs, increase operating performance, and,
transformou a sociedade na forma de pensar PRVW VLJQL¿FDQWO\ LPSURYH VHUYLFH TXDOLW\
e agir. Como a tecnologia está cada vez mais and experience. Digital innovation also aids in
presente em nosso cotidiano, mais e mais the evaluation of alternative events as well as
SUR¿VV}HVGLJLWDLVWrPVXUJLGRFRPRpRFDVR making comparisons and contrasts of available
GRVLQÀXHQFLDGRUHVGLJLWDLVHVWHVSUR¿VVLRQDLV RSWLRQV $/9(66286$0$&+$'2 
se manifestam de diferentes maneiras e The main goal of digital innovation, which
DWUDYpV GH GLIHUHQWHV UHGHV VRFLDLV FRPR brings together tools to facilitate growth, usage,
blogueiros, Instagrammers e Youtubers. Estes and knowledge sharing, is to make tasks easier
têm desempenhado um papel fundamental and to solve many of the problems of several
TXDQGRVHWUDWDGHSURPRYHUPDUFDVHSURGXWRV VLWXDWLRQV ,Q  RQH RI WKH ¿UVW FRQFHSWV
ajudando as empresas a crescer e tendo um of marketing appeared through the American
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Este estudo visa compreender o impacto dos as the performance of business activities that
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de compra aplicado aos consumidores de moda. production to the consumer.
$PHWRGRORJLDXWLOL]DGDQHVWDGLVVHUWDomRpGH :LWK WHFKQRORJLFDO DGYDQFHV
QDWXUH]D TXDOLWDWLYD H FRPELQD D UHDOL]DomR different types of marketing have emerged,
de entrevistas semi-estruturadas de natureza especially digital marketing, fashion
H[SORUDWyULD FRP LQÀXHQFLDGRUHV GLJLWDLV marketing, and influencer marketing. In
e a execução de um grupo de foco para os this way, companies began to invest in
FRQVXPLGRUHV 2V UHVXOWDGRV PRVWUDP TXH digital channels to reinvent their marketing
DV GHFLV}HV GRV FRQVXPLGRUHV HP JHUDO VmR strategies through digital influencers.
LQÀXHQFLDGDVSHORVLQÀXHQFLDGRUHVGLJLWDLV From this perspective, the communication
strategies of brands and companies are
Palavras-chave: PDUNHWLQJ GD PRGD appropriate, in which the focus is directed to
PDUNHWLQJ GH LQÀXrQFLD PDUNHWLQJ GLJLWDO consumers who best fit the characteristics of
LQÀXHQFLDGRUHVGLJLWDLVFRQVXPLGRUHV the brand/campaign and who have influence
over potential consumers. In the fashion and
lifestyle, sector brands are changing their
1 INTRODUCTION focus, betting mainly on digital media and
leaving traditional media behind.
The pandemic has accelerated the digital
:H OLYH LQ DQ LQFUHDVLQJO\ GLJLWDO DQG
transformation in tourism and there has been a
technological world where most of our time is
surge in new, innovative digital initiatives to
spent in front of a screen and we are constantly
help fashion businesses. This paper provides
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a comprehensive treatment of the nature of
through social networks or the people around
fashion and practices in the digital context. This
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study aims to understand the impact of digital
is increasingly present in our days, being
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a fundamental tool for companies. Digital
applied to fashion consumers. The methodology
innovation in several sectors is an important
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motivation for better planning, promotion, and
nature and combines the carrying out of semi-
PDUNHWLQJ 7KH LQÀXHQFHV RI WHFKQRORJ\ LQ
structured interviews of an exploratory nature
fashion events are increasing across the world
ZLWKGLJLWDOLQÀXHQFHUVDQGWKHH[HFXWLRQRID
(ANJO et al., 2021).
focus group for consumers.
Digital innovation has been widely
implemented in tourism events to minimize

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes 59

2 FASHION AND DIGITAL created, launched on the market to

MARKETING EHSURGXFHGLQWKHGL൵HUHQWVHDVRQV
to which market segment directs the
7KH FRQFHSW RI IDVKLRQ LV GH¿QHG DV D R൵HUZKDWTXDOLWDWLYHOHYHOVKRXOGEH
succession of short-term trends or novelties R൵HUHGZKDWTXDQWLWLHVRIWKHSURGXFW
*$6&Ï1 $55,$*$ 1,(72   DQG should be produced, at what price it
essentially means change. Nowadays, fashion should be sold, what consumer wants
PXVW UHVSRQG DGHTXDWHO\ WR WKH GHPDQGV RI DQG QHHGV VKRXOG EH VDWLV¿HG DQG
consumers, who are increasingly informed what distribution channels should be
DQG DZDUH RI IDVKLRQ WUHQGV :,('0$11 XVHGWRVHOOWKHSURGXFW
+(11,*6 /$1*1(5   )RU LQVWDQFH E  SODQQLQJ ,W FRQVLVWV RI GH¿QLQJ DQG
brands recognize and seize the marketing planning the design, production,
RSSRUWXQLW\ WKDW DULVHV IURP VRFLHW\¶V collection launch, sales, distribution,
environmental distress. There is an increase communication, promotion, and
in the use of environmental appeals in UHVHDUFKDFWLYLWLHVIRUQHZSURGXFWV
advertising in times of acute environmental c) acting: It is being consistent with the
crises (e.g., nuclear disasters), suggesting planning process and acting in the
that the rate of green advertising is linked to PDUNHW
VRFLHW\¶VVHQWLPHQWRQHQYLURQPHQWDOFRQFHUQV d) organize and Control: In this
6$,/(5:,/),1*675$86  phase, all processes of design,
Despite growing pressure on brands to production, launch, sale, distribution,
align their practices with their policies, they communication, promotion, or
shirk responsibility by claiming that it is the demand of new products must be
FRQVXPHU¶V UHVSRQVLELOLW\ WR PDNH WKH ULJKW organized and controlled.
SXUFKDVH GHFLVLRQV +$570$11   ,Q The leading role they play in engaging
fashion, marketing should be a guide connecting fashion consumers has been underlined in
WKHGL൵HUHQWSURFHVVHVRIFUHDWLRQSURGXFWLRQ DFDGHPLFUHVHDUFK 0,/$1(6,.<5'2'$
distribution, communication, promotion, 581)2/$  '(66$57 HW al., 2015).
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always take into account that fashion is a very consumer generations. The use of social media
G\QDPLF DQG GLYHUVL¿HG VHFWRU WKH WRROV DQG has been recently investigated by looking
VWUDWHJLHV PXVW EH DGDSWHG WR HDFK VSHFL¿F at the impact of the visual dimension and
PDUNHW -,1084$''$0 %RUJHVet therefore the use of images to convey messages
al. (2019), considers that fashion marketing can +,*+),(/' /($9(5  3($5&( et
EH GH¿QHG DV WKH PDQDJHPHQW RI PDUNHWV VR al., 2020). From a business perspective, this
that the exchanges, process, and relationships has been related to the growing use of image-
of a proposal to create value satisfy everyone EDVHG VRFLDO PHGLD VXFK DV ,QVWDJUDP -,1
involved in the process. RYU, 2019), and the need for companies to
According to Gascón, Arriaga e Nieto H൵HFWLYHO\XVHYLVXDOIHDWXUHVLQVRFLDOPHGLD
(2012), the fashion marketing process is formed Among the numerous digital marketing
by four stages: strategies that exist, Faustino (2018) highlights
a) knowing the market: This involves those that he considers being the most
collecting all the appropriate data and LPSRUWDQWDQGWKHUHIRUHPRVWIUHTXHQWO\XVHG
information to successfully enter the by marketers:
market. For this, fashion marketing a) content marketing- this strategy aims
PXVWUHVSRQGWRVHYHUDOUHTXLUHPHQWV to arouse interest in a certain product
such as which product lines should be or service by using content. The

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 57-69, set./dez. 2022
60 ARTIGOS_7KHUROHRIGLJLWDOLQÀXHQFHUVLQWKHSXUFKDVHGHFLVLRQSURFHVVDVWXG\DSSOLHGWRWKHIDVKLRQFRQVXPHU

creation of content can aim to sell, EHWZHHQEUDQGVDQGGLJLWDOLQÀXHQFHUV

educate or inform about something WRLQÀXHQFHFRQVXPHUV
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b) search engine optimization (SEO) marketing did not start with the Internet. The
- there is no point in having a good DELOLW\WRLQÀXHQFHSHRSOHKDVDOZD\VH[LVWHG
content marketing strategy and not However, over time they have been increasing,
knowing how to optimize it for this is due to the attention of brands (RAPOSO,
search engines. The optimization 2020).
process aims to optimize the content 7KH KLVWRU\ RI LQÀXHQFHU PDUNHWLQJ LV
to help Google's robot more easily PDGHXSRIWKUHHSKDVHV7KH¿UVWRQHVWDUWHG
understand the hierarchy of that around the 19th century. In this phase, brands
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c) social media marketing- it is essential other people that are not famous, such as
to include social media in any kind of ¿FWLRQDOFKDUDFWHUV
digital marketing strategy regardless The second phase occurs when electronic
RIZKDWLWLV media became popular around the world.
d) e-mail marketing - e-mail continues The third phase occurs in the digital era, the
to be one of the main working tools era known through social networks, where it
for businesses. It allows closer was possible to establish a direct relationship
communication with customers and between brands and digital platforms. It was in
WKH FUHDWLRQ RI GL൵HUHQW W\SHV RI WKHWKLUGHUDRILQÀXHQFHUPDUNHWLQJWKDWEUDQGV
FRPPXQLFDWLRQVWUDWHJLHV WXUQHGWRGLJLWDOLQÀXHQFHUVLQWKH¿UVWSKDVHWR
e) pay-per-click (PPC) - it is a strategy the famous and later to those considered micro-
WKDW DLPV WR GULYH WUD൶F DQG VDOHV LQÀXHQFHUV /DWHU RQ LQ WKLV DUWLFOH VRFLDO
through paid ads in digital media such QHWZRUNVDQGGLJLWDOLQÀXHQFHUVWKHPHVZLOOEH
as social networks, Google sponsored explored more clearly.
OLQNVHWF $FFRUGLQJ WR %HODQFKH et al. (2021),
I D൶OLDWH PDUNHWLQJ ± WR LQFUHDVH LQÀXHQFHPDUNHWLQJLVRQHRIWKHPDLQWRROVWR
WKH VDOHV YROXPH WKURXJK D൶OLDWHV establish the connection between brands and
paying them a commission every the target audience, this will develop with the
time they generate a sale of a certain help of the new content creators also known as
SURGXFWRUVHUYLFH GLJLWDOLQÀXHQFHUV
g) conversion rate optimization (CRO) –
The target of any digital marketer is to 3 SOCIAL NETWORKS
improve the conversion of campaigns
all the time, this process is called The concept of social networks can be
&52 FRQYHUVLRQRSWLPL]DWLRQ  GH¿QHG DV D VHW RI WZR HOHPHQWV WKH DXWKRUV
K GLJLWDO LQÀXHQFHUV  ZLWK WKH JURZWK representing people and the connections
RIVRFLDOQHWZRUNVGLJLWDOLQÀXHQFHUV $%%$'( et al., 2014). The emergence
emerged. They are people or of social networks has caused the way we
professionals with a high number of communicate to change becoming easier and
IROORZHUV LQ WKHLU SUR¿OHV DQG ZKR easier to communicate with everyone. On the
FDQ LQÀXHQFH RWKHU SHRSOH V EX\LQJ internet, social networks are the interpersonal
GHFLVLRQV relationships measured by the computer and
L LQÀXHQFHUPDUNHWLQJLWLVFRQVLGHUHG happen through social interaction in search of
one of the most powerful marketing FRPPXQLFDWLRQ 526$ &$6$*5$1'$
strategies, and involves partnerships 63,1(//,   7KHUH DUH VHYHUDO H[LVWLQJ

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes 61

social networks, however, the ones that places. It also allows connecting to other
stand out the most are Facebook, Instagram, social networks, such as Facebook, Twitter,
DQG <RXWXEH 0DUNHWHUV ZDQW WR LQFUHDVH HWF:KHQHYHUQHFHVVDU\LWDOORZV\RXWRVHQG
membership on their social networks brand messages directly in private mode.
pages because the membership can enhance
consumer engagement in the brands, facilitate )$&(%22.
YLUDOPDUNHWLQJDQGLQFUHDVHWKHEUDQGV¶UHWXUQ
RQLQYHVWPHQW -(21*3$(./((  Facebook, an American company,
EDVHG LQ 0HQOR 3DUN &DOLIRUQLD R൵HUV
,167$*5$0 online social networking services. The social
network Facebook was founded in 2004 by
Instagram is a photo and video capturing 0DUN =XFNHUEHUJ (GXDUGR 6DYHULQ 'XVWLQ
and sharing social networking service, launched 0RVNRXLW] DQG &KULV +XJKHV )DFHERRN LV
in October 2010 and today owned by Facebook, an important social networking website used
ZKLFKKDVTXLFNO\HPHUJHGDVDQHZPHGLXPLQ E\ ¿UPV WR UHDFK SRWHQWLDO FXVWRPHUV DQG WR
WKH VSRWOLJKW LQ UHFHQW \HDUV ,QVWDJUDP R൵HUV inform, persuade, and remind users about
LWV XVHUV D XQLTXH ZD\ WR SRVW SLFWXUHV ¿OWHU YDULRXV SURGXFWV DQG VHUYLFHV 35,<$1.$
manipulated) and videos using smartphones, 65,1,9$6$1   0DQ\ RUJDQL]DWLRQV
thus it favors the use of images at the expense upload their advertising content to attract
RI WH[WXDO GHVFULSWLRQV 0$5:,&.   target audience and obtain reviews of products
At the beginning of 2020, Instagram had 1 or services on Facebook because it provides
billion users who use the platform monthly two-way communication through which
and about 500 million who use it every day. marketers avail the opportunity of advertising
Due to the fast growth of Instagram, its high and customers can analyze, react and purchase
engagement rate, and its role in generating SURGXFWV RU VHUYLFHV 3$59((1 -$$)$5
FRPPXQLWLHV DURXQG LQÀXHQFHUV DQG EUDQGV AININ, 2015) advertised there.
./267(50$11 et al., 2018), academic This social network was initially created
research is showing a growing interest in for students at Harvard University, where they
WKLV VRFLDO QHWZRUN &$6$/Ï et al  could share information about their personal
0,/$1(6,.<5'2'$581)2/$  lives. Soon this social network became popular
Instagram has the potential to be a powerful and soon students from other universities were
tool for companies to communicate their allowed to join it. Facebook is used for both
sustainability, which is one relevant aspect of professional and personal purposes, through
FRUSRUDWH VRFLDO UHVSRQVLELOLW\ &65  0RUH this social network it is possible to contact
in general, it has been widely recognized that anyone anywhere in the world at no cost.
social media allow companies to solidify their
&65SROLFLHVZLWKWKHLUHQJDJHGDXGLHQFH $/, <2878%(
et al., 2015).
$FFRUGLQJWR0DUTXHV  ,QVWDJUDP <RX7XEH R൶FLDOO\ FUHDWHG RQ )HEUXDU\
is a must-have social media for sharing photos, 14, 2005, was founded by Chad Hurley,
EXWDOVRYLGHRV,WR൵HUVWKHSRVVLELOLW\WRFUHDWH Steve Chen, and Jawed Karim. The video-
and share videos for up to 60 seconds, with or sharing platform was created when the internet
ZLWKRXW VRXQG DQG ¿OWHUV FDQ EH DGGHG MXVW bandwidth size started to increase. Any user
like in photos. It allows us to capture and share can share videos and view them. This platform
moments of our daily life simpler. The photos LV XVHG E\ FRPSDQLHV DQG GLJLWDO LQÀXHQFHUV
are published via your smartphone, allowing to share products and content as a form of
you to use hashtags and identify people or entertainment.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 57-69, set./dez. 2022
62 ARTIGOS_7KHUROHRIGLJLWDOLQÀXHQFHUVLQWKHSXUFKDVHGHFLVLRQSURFHVVDVWXG\DSSOLHGWRWKHIDVKLRQFRQVXPHU

A good presence on Youtube, besides There are several types of digital

increasing you or your business notability, can LQÀXHQFHUV QDPHO\ EORJJHUV <RXWXEHUV DQG
bring visits to your website and better results in Instagrammers.
your digital strategy.
Content creation is possible through %/2**(56
social media, which is the main tool used to
LQÀXHQFH FRQVXPHUV +RZHYHU FHUWDLQ XVHUV 6FKPLGW   GH¿QHV EORJV DV VLWHV
FDQKDYHDJUHDWHULQÀXHQFHRQFRQVXPHUVWKDQ WKDWDUHIUHTXHQWO\XSGDWHGDQGZKHUHFRQWHQW
RWKHUV E\ KDYLQJ D VLJQL¿FDQW SHUFHQWDJH RI LV SRVWHG UHJXODUO\ 7KH ¿UVW IDVKLRQ EORJV
LQÀXHQFHWKHVHDUHFDOOHGGLJLWDOLQÀXHQFHUV$ appeared in the late twentieth century and
GLJLWDOLQÀXHQFHULVDQLQGLYLGXDOZKRZLWKWKH are characterized by personal or collective
help of digital content production, will appeal publications related to trends, beauty products,
to people on the other side. lifestyles, and brands.
Nowadays, many brands use digital According to Chittendem (2010),
LQÀXHQFHUV WR JHW LQ WRXFK ZLWK FRQVXPHUV bloggers managed to capture the attention of
indirectly, either through a video or publication consumers and brands by sharing photographs
RI D FHUWDLQ SURGXFW 'LJLWDO LQÀXHQFHUV DUH of products they used.
opinion leaders with the ability to persuade
WKHLUIROORZHUVWKURXJKWKHLULGHQWL¿FDWLRQWKDW ,167$*5$00(56
is, through interaction, credibility, and intimacy
$%,',1276  The term Instagrammer means someone
'LJLWDO LQÀXHQFHUV SURPRWH EHKDYLRUV who uses Instagram, that is, all the people who
and create new consumption patterns, use this social network, and some have higher
dialoguing directly with their followers and visibility and become known.
enhancing brand convenience in a useful Instagram is one of the social networks
DQG OHVV LQWUXVLYH ZD\ *$00$5$12 et that has grown the most over the years.
al   7KHVH KDYH D JUHDW LQÀXHQFH RQ Instagrammers are known as users that with
FRQVXPHUV¶ SXUFKDVLQJ GHFLVLRQV ZKLFK FDQ their publications can capture the attention of
OHDG WR EHLQJ LQÀXHQFHG LQ D FHUWDLQ ZD\ WR other users and have a good audience and good
the point of becoming a trend or a must-have content. There are two types of Instagrammers,
IDVKLRQ 68'+$6+((1$  those who are already known outside the
'LJLWDO LQÀXHQFHUV FDQ EHFRPH D YHU\ internet and those who use Instagram to have
H൵HFWLYHPHDQVRIUHDFKLQJWKHWDUJHWDXGLHQFH more contact with the public.
6&+,1$,'(5%$5%26$ 7KHVHDUH
considered a new type of gurus that through <2878%(56
:RUG RI 0RXWK LQÀXHQFH WKH DWWLWXGHV RI
consumers. $FFRUGLQJ WR 'MDIDURYD DQG 0DWVRQ
'LJLWDOLQÀXHQFHUVKDYHDKLJKDELOLW\WR (2021), Youtube is a platform that allows
establish strong connections with other people, interaction between users by sharing videos in
WKH\ FDQ LQÀXHQFH EDVHG RQ WKH QXPEHU RI digital format. It is an information dissemination
followers they have. tool for businesses, as the public turns to this
:KDWFKDUDFWHUL]HVDQLQÀXHQFHULVZKDW platform to clarify debts about various subjects.
they create around them, from a loyal audience &RQVXPHUEHKDYLRULVGH¿QHGDVWKHVWDWH
ZKHUHWKH\H[HUWDQLQÀXHQFHRQWKHLURSLQLRQV of the units purchased and the exchange processes
DQGDWWLWXGHV,WLVFRQVLGHUHGDJRRGLQÀXHQFHU LQYROYHG LQ WKH DFTXLVLWLRQ FRQVXPSWLRQ DQG
someone who performs highly in terms of reach disposition of goods, services, experiences, and
$%,',1et al., 2021). LGHDV 02:(10,125 

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes 63

6HYHUDO IDFWRUV LQÀXHQFH FRQVXPHU DQGV\VWHPVZKHUHFRQÀLFWVDQGFRQWUDGLFWLRQV

behavior, namely cultural, social, personal, and are not spelled out (DUARTE, 2004).
psychological factors. The purpose of interviews is to explain
Consumer decision-making consists of WKH SDUWLFLSDQWV¶ SRLQW RI YLHZ DQG WKH ZD\
the set of processes involved in recognizing they think, interpret or explain their behavior in
SUREOHPV ¿QGLQJ VROXWLRQV HYDOXDWLQJ the natural context under study (COUTINHO,
alternatives, choosing among options, and 2011).
evaluating the results of the choice. It is ,Q WKH LQWHUYLHZV WKH VDPH TXHVWLRQV
a constructive process, that is, consumers ZHUHDVNHGWRHDFKRIWKHGLJLWDOLQÀXHQFHUVVR
make decisions continuously and the process that it was possible to make a comparison about
HPSOR\HGLVLQÀXHQFHGE\WKHGL൶FXOW\RIWKH the working method of each one, concluding
problem, knowledge, consumer characteristics, WKDW ERWK GLJLWDO LQÀXHQFHUV WDNH LQWR DFFRXQW
and the characteristics of the situation the interests of consumers and know them.
02:(10,125 
The decision-making process consists of 4.2 FOCUS GROUP
¿YH VWDJHV SUREOHP UHFRJQLWLRQ LQIRUPDWLRQ
search, evaluation of alternatives, purchase The main goal of the focus group is to
decision, and post-purchase behavior. XQGHUVWDQGLQZKDWZD\VWKH\DUHLQÀXHQFHGE\
VRFLDOPHGLDDQGGLJLWDOLQÀXHQFHUV
4 METHODOLOGY AND The participants in this focus group are
DISCUSSION in an age range between 18-30 years old, with
PDOH DQG IHPDOH SDUWLFLSDQWV DQG GL൵HUHQW
%DVHG RQ D TXDOLWDWLYH DSSURDFK WR geographical locations.
XQGHUVWDQG WKH UROH RI GLJLWDO LQÀXHQFHUV DQG $FFRUGLQJ WR 0DOKRWUD   D IRFXV
WKH SURFHVV RI LQÀXHQFLQJ GLJLWDO FRQVXPHUV group is an interview naturally conducted
ZHGLGLQWHUYLHZVZLWKGLJLWDOLQÀXHQFHUVDQG by a trained moderator with a small group
a focus group with 10 participants. of respondents. The main purpose of focus
groups is to gain deep insight by listening to
,17(59,(:6 a group of people from the appropriate target
audience. Typically, a focus group consists of 8
Two interviews were conducted with to 12 members, and this group is homogeneous
GLJLWDOLQÀXHQFHUVIURPWKHIDVKLRQDQGOLIHVW\OH in terms of demographic and socioeconomic
industry. The purpose of the interviews was to characteristics.
XQGHUVWDQGWKHUROHWKDWGLJLWDOLQÀXHQFHUVKDYH 'XULQJWKHIRFXVJURXSVHYHUDOTXHVWLRQV
in consumer decision-making. were asked to understand how consumers are
Interviews are essential when we wish to LQÀXHQFHG E\ GLJLWDO LQÀXHQFHUV RU GLJLWDO
PDSVSHFL¿FXQLYHUVDOSUDFWLFHVEHOLHIVYDOXHV PHGLDVRPHRIWKHVHTXHVWLRQVDQGDQVZHUVDUH
mentioned below.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 57-69, set./dez. 2022
64 ARTIGOS_7KHUROHRIGLJLWDOLQÀXHQFHUVLQWKHSXUFKDVHGHFLVLRQSURFHVVDVWXG\DSSOLHGWRWKHIDVKLRQFRQVXPHU

Table 1 - focus group illustrative phrases of participants

:KDWLVGLJLWDOLQÀXHQFHIRU\RX"
Participant H ³)URPP\SHUVSHFWLYHGLJLWDOLQÀXHQFLQJLVPDNHPHFKDQJHP\
personal opinion based on the opinion of others and this content is
SDVVHGRQWRPHWKURXJKVRFLDOPHGLD,W¶VWKHFKDQJHRIEHKDYLRUEDVHG
RQDQRWKHU¶VEHKDYLRUWKDWLVLQÀXHQFHGE\WKHGLJLWDOPHGLXP´
Participant E ³'LJLWDOLQÀXHQFHLVDOOWKHH[WHUQDORSLQLRQVDQGDWWLWXGHVWKDW
we receive from what surrounds us, that we receive in the form of
LQIRUPDWLRQWKURXJKGLJLWDOSODWIRUPVDQGWKDWZLOOLQÀXHQFHWKHZD\ZH
WKLQNDFWDQGVD\WKLQJVUHODWLYHWRVRPHWKLQJLQDGLJLWDOZD\´
Participant I ³)RUPHGLJLWDOLQÀXHQFHLVDSHUVRQLQÀXHQFLQJSHRSOHWKH\GRQ¶W
NQRZ)RUH[DPSOHEHLQJDEOHWRLQÀXHQFHSHRSOHWREX\DSURGXFW
XVLQJWKHLQWHUQHWEHFDXVHWKH\VD\LW¶VJRRGEHFDXVHWRKDYHGLJLWDO
LQÀXHQFH\RXPXVWKDYHWKHWUXVWRIWKHSHRSOHZKRDUHRQWKHRWKHU
VLGHDQGLQWKDWZD\GLJLWDOLQÀXHQFHLVSHRSOHWUXVWLQJP\ZRUGQRW
NQRZLQJPHGLUHFWO\RUSHUVRQDOO\´
Source: authors.

Table 2 - focus group illustrative phrases of participants

%HIRUHEX\LQJVRPHWKLQJGR\RXFRQVLGHURWKHUSHRSOH¶VRSLQLRQV"
Participant F ³5DUHO\ZKHQ,ZDQWWREX\VRPHWKLQJ,MXVWWU\WRHYDOXDWHWKHSURGXFW
DQGGRDOLWWOHZHLJKLQJEHIRUH,EX\LW´
Participant D ³$OZD\VHVSHFLDOO\LILW¶VRQOLQHVKRSSLQJ,DOZD\VQHHGWRNQRZRWKHU
SHRSOH¶VRSLQLRQVWRVHHZKHWKHURUQRW,¶PPDNLQJDJRRGFKRLFHDERXW
WKHSURGXFWRUVHUYLFH,ZDQWWRSXUFKDVH´
Participant G ³<HVLQFHUWDLQVLWXDWLRQV,DOZD\VHQGXSDVNLQJRWKHUSHRSOHIRUWKHLU
RSLQLRQHLWKHUIURPDFORVHIULHQGRUWKURXJK<RXWXEHYLGHRV´
Source: authors.

Table 3 - focus group illustrative phrases of participants

'R\RXIHHOWKDWE\IROORZLQJGLJLWDOLQÀXHQFHUV\RXEHFRPHPRUHFRQVXPHULVWZLWKDSURGXFWWKH\
show and sponsor?
Participant E ³1RDOWKRXJK,DPDZDUHWKDWIROORZLQJGLJLWDOLQÀXHQFHUVJUHDWO\
LQÀXHQFHVSHRSOHWREHPRUHFRQVXPHULVWIRUDOOWKHSURGXFWVWKH\
VSRQVRU´
Participant H ³,WKLQNWKDWZHFDQWDNHDVLPSOHUSHUVSHFWLYHRQWKLVLVVXH:KHQHYHU
the word consumerist or consumer is generated, people immediately
WKLQNRIVXSHUÀXRXVJRRGVOLNHFORWKHVDQGJDPHVEXWRIWHQZKDW
KDSSHQVLVWKDWZHDUHLQÀXHQFHGE\WKHOLWWOHWKLQJVIRUH[DPSOH
changes in eating habits, often simple things that are instilled in us
WKURXJKVRFLDOQHWZRUNV´
Participant I ³1R,IHHOOLNH,¶PDPRUHREMHFWLYHFRQVXPHULQVWHDGRIORRNLQJIRU
what I want, I already know what I want and usually I have already a
IRUPHGRSLQLRQDERXWWKHSURGXFWV´
Source: authors.

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes 65

Table 4 - focus group illustrative phrases of participants

+RZGR\RXWKLQNGLJLWDOLQÀXHQFHUVKDYHLPSDFWHG\RXUOLIH"
Participant F ³&XUUHQWO\EHFDXVHRIWKHZKROHSDQGHPLFVLWXDWLRQZHDUHLQ,IHHO
WKDWGLJLWDOLQÀXHQFHUVKDYHKDGDYHU\SRVLWLYHLPSDFWRQWKHPHQWDO
health of the younger population by the content they create to entertain
XV´
Participant H ³,WKLQNWKDWWKH\HQGXSEHLQJWRRSUHVHQWLQHYHU\RQH¶VOLIH7KH\
indeed end up having an impact on everyone, because everyone wants
WRNQRZDERXWRWKHUSHRSOH¶VOLYHVDQGVRFLDOQHWZRUNVVHUYHWRGRMXVW
that, even those who are against it always end up knowing because the
information passes in front of our eyes and here there are two options,
LJQRUHRUDEVRUE´
Participant E ³7KHLQÀXHQFHUVWKDW,IROORZDUHSHRSOHZKRPDNHPHJURZDQG
expand, and in that way impact my life.
Source: authors

Table 5 - focus group illustrative phrases of participants

'R\RXFRQVLGHUWKDWWRGD\GLJLWDOLQÀXHQFHUVFDQLQÀXHQFHPRUHWKDQWUDGLWLRQDO0HGLDVXFKDV
television and radio?
Participant C ³1RGRXEWDERXWLWUDGLRQRWVRPXFKEXWWHOHYLVLRQKDVPRYHGLQWRD
WKLUGWLHUVRFLDOPHGLD¿UVWIROORZHGE\UDGLRDQGWKHQWHOHYLVLRQ´
Participant H ³,WHQGVXSKDSSHQLQJVRPXFKLQDFUD]\ZD\LQÀXHQFHUVPDNHLW
LQWRSURIHVVLRQVWKDWWKH\¶UHQRWHYHQPHDQWWRKDYHPDQ\RIWKHP
GLGQ¶WHYHQVWXG\IRUWKDWEXWEHFDXVHWKH\DUHJRRGGLJLWDOLQÀXHQFHUV
television ends up getting a hold of them and wanting them to be a part
RILW,QÀXHQFHUVDUHDQHDVLHUIRUPRIWHOHYLVLRQDQGUDGLREHFDXVH
LW¶VVLPSO\RQWKHVPDOOVFUHHQWKDWLVWKHVFUHHQRIRXUFHOOSKRQHDQG
WKDWZHWDNHHYHU\ZKHUH´
Participant J ³<HVDQGWKDW¶VEHFDXVHGLJLWDOLQÀXHQFHUVDWOHDVWWKHRQHV,NQRZKDYH
their autonomy and say what they want on social media. Traditional
PHGLDDUHFRQWUROOHGE\SHRSOHDQGKLHUDUFKLHV´
Source: authors.

Table 6 - focus group illustrative phrases of participants

+RZGR\RXWKLQNWKHSURIHVVLRQRIGLJLWDOLQÀXHQFHULVVHHQ"'R\RXWKLQNLWLVDIXWLOHSURIHVVLRQRUD
profession like any other?
Participant G ³)URPP\SHUVSHFWLYH,ZRXOGOLNHWRPDNHDFRPSDULVRQEHFDXVH
PDQ\RIWKHVHGLJLWDOLQÀXHQFHUVHQGXSEHLQJIUHHODQFHUV,VD\WKLV
from the point of view that one month the income they can take out
ends up being a value that for them can even be a high value and the
IROORZLQJPRQWKWKH\FDQ¶WKDYHDIRUHFDVWRIZKDWWKH\ZLOOHDUQDWWKH
end of the month. I consider it a profession because, from the moment
WKH\PDQDJHWRJHQHUDWHLQFRPHDQGSD\WKHELOOVLW¶VDSURIHVVLRQOLNH
DQ\RWKHU,WUHTXLUHVVRPH¿QDQFLDOPDQDJHPHQWEXWLWDOZD\VHQGVXS
EHLQJXQFHUWDLQWKHQH[WPRQWK´

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 57-69, set./dez. 2022
66 ARTIGOS_7KHUROHRIGLJLWDOLQÀXHQFHUVLQWKHSXUFKDVHGHFLVLRQSURFHVVDVWXG\DSSOLHGWRWKHIDVKLRQFRQVXPHU

Participant I ³,WKLQNWKHUHLVDORWRIWDERRDURXQGWKLVSURIHVVLRQEHFDXVHPDQ\
SHRSOHGRQ¶WWKLQNLWLVDSURIHVVLRQ,WKLQNLWLVQRWDIXWLOHSURIHVVLRQLW
LVDSURIHVVLRQWKDWEULQJVLQÀXHQFHWRPDQ\SRVLWLYHDQGJRRGWKLQJVLQ
WKHZRUOG:HGRQ¶WVHHPXFKRIWKHZRUNWKDWLVEHKLQGWKLVSURIHVVLRQ
EHFDXVHWKHUHLVZRUNDQGWKHUHQHHGVWREHZRUN,GRQ¶WVHHWKHGLJLWDO
LQÀXHQFHUDVDSHUVRQZKRRQO\XVHVDFHOOSKRQHWKDW¶VQRWWKHFDVH
EHFDXVHSHRSOHKDYHOLYHV,QP\RSLQLRQLW¶VQRWDIXWLOHSURIHVVLRQDQG
,HYHQWKLQNLW¶VDQXQGHUYDOXHGSURIHVVLRQULJKWQRZ´
Participant F ³,FRQVLGHULWWREHDXVHIXOSURIHVVLRQOLNHDQ\RWKHUWKLVRQHKDV
advantages such as recognition and easiness in some areas. However,
it also has many disadvantages, such as its salary and hours not being
¿[HG´
Participant H ³7KLVLVDGL൶FXOWTXHVWLRQ,HYHQWKLQN,FDQFRQVLGHUEHLQJDQ
LQÀXHQFHUDVDSURIHVVLRQEXWIURPP\SHUVSHFWLYHLW¶VDYHU\
IDFLOLWDWHGSURIHVVLRQLW¶VWKDQNOHVVIRUDYLHZHUWRVHHDQGWU\WR
achieve a more solid and stable profession and these people end up
building their profession on digital content that ends up being more
IDFLOLWDWHG´
3DUWLFLSDQW% ³,KDYHDGL൵HUHQWRSLQLRQKHUHDORWRIWLPHVZHWKLQNWKDWWKHGLJLWDO
LQÀXHQFHIDFWRUHQGVXSPDNLQJWKHLUOLIHHDV\DQGZHHQGXSORRNLQJ
at a lot of them and we want to have that, we want to have that life,
EXWWKDW¶VQRWHDV\:HKDYHWRKDYHDORWRIFRQVLVWHQF\DORWRIZRUN
EHKLQGLWDQGQRWMXVWPDNHLWORRNOLNHLW¶VHDV\´
Source: authors.

5 CONCLUSIONS, LIMITATIONS, lifestyle, it was obtained an insight into the

AND NEXT STEPS PDUNHWLQJ SUDFWLFHV DGRSWHG VSHFL¿FDOO\ LQ
terms of orientation to fashion marketing,
0DUNHWLQJ LV D YHU\ FRPSOH[ DQG LQÀXHQFHU PDUNHWLQJ DQG GLJLWDO PDUNHWLQJ
GLYHUVL¿HG DUHD DQG LV LQFUHDVLQJO\ SUHVHQW LQ Regarding the interviews, two digital
the daily lives of people, brands, and companies. LQÀXHQFHUVIURPGL൵HUHQWDUHDVZHUHDVNHGWKH
It is composed of several types of marketing, VDPHTXHVWLRQVVRWKDWLWLVSRVVLEOHWRDQDO\]H
namely fashion marketing, digital marketing, and compare the preferences and working
DQG LQÀXHQFHU PDUNHWLQJ WKDW ZHUH DGGUHVVHG methods of each one.
WKURXJKRXWWKLVGLVVHUWDWLRQ'LJLWDOLQÀXHQFHUV )URPWKHIDVKLRQFRQVXPHU¶VSHUVSHFWLYH
are a fundamental key in this area, as they are a focus group was set up to study the impact of
a tool to promote brands and communicate VRFLDO QHWZRUNV DQG GLJLWDO LQÀXHQFHUV RQ WKH
with consumers. These are distinguished by purchase decision-making process.
Instagrammers, Youtubers, and bloggers. These :LWK WKLV IRFXV JURXS ZH FRQFOXGH
concepts originated through the platforms they WKDW GLJLWDO LQÀXHQFHUV DUH XQGRXEWHGO\
XVHWRKROGLQÀXHQFHRYHUWKHLUIROORZHUV determinants in the buying decision process
In the scope of this study, two analyses of fashion consumers. They have a high
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perspective and the other from the fashion ZD\ WKH\ DFW ,Q WKH TXHVWLRQV GHYHORSHG LQ
FRQVXPHU¶V SHUVSHFWLYH )URP WKH GLJLWDO the focus group, all agreed on what concerns
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structured interviews directed to digital than what they wanted, however, they have
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5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes 67

%HLQJDSURIHVVLRQVWLOOUHFHQWLQ3RUWXJDOVRPH for all case study. In 6$1726 -RVp 'XDUWH

consider that it is not a useful profession and 6,/9$ 2VFDU /LPD Digital marketing
that it is futile not recognizing all the work and strategies for tourism, hospitality, and
SURJUDPPLQJWKDWLVEHKLQGWKH¿QDOUHVXOWRQ airline industries. [S.l.]: IGI Global, 2020. p.
the other hand, some recognize this profession 49-70.
DV D QRUPDO SURIHVVLRQ WKDW UHTXLUHV ZRUN
planning, dedication as all existing professions. $1-2$0et al./LVERQDVDOLWHUDU\WRXULVP
In future research, it will be fundamental site: essays of a digital map of Pessoa as a
WRRSWIRUDPL[HGPHWKRGRORJ\RITXDQWLWDWLYH new trigger. Journal of Tourism, Heritage &
DQGTXDOLWDWLYHQDWXUHVLPXOWDQHRXVO\WKURXJK Services Marketing (JTHSM), v. 7, n. 2, p.
semi-structured interviews with digital 58-67, 2021.
LQÀXHQFHUV DQG IDVKLRQ EUDQG UHSUHVHQWDWLYHV %(/$1&+('et al8QGHUVWDQGLQJLQÀXHQFHU
focus groups with digital consumers, and marketing: the role of congruence between
administration of surveys to consumers of LQÀXHQFHUV SURGXFWV DQG FRQVXPHUV Journal
GL൵HUHQW JHQGHU DJHV JURXSV DQG JHRJUDSKLF of Business Research, v. 132, p. 186-195,
locations. 2021.
%25*(6 $ et al. Marketing Aplicado à
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68 ARTIGOS_7KHUROHRIGLJLWDOLQÀXHQFHUVLQWKHSXUFKDVHGHFLVLRQSURFHVVDVWXG\DSSOLHGWRWKHIDVKLRQFRQVXPHU

*$6&Ï1 - ) ) $55,$*$ - / 2 0$5:,&. $ ( ,QVWDIDPH OX[XU\ VHO¿HV
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5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes 69

6&+,1$,'(5 $ ' %$5%26$ , 1 2V

,QÀXHQFLDGRUHV 'LJLWDLV H D 5HODomR FRP
a Tomada de Decisão de Compra de seus
Seguidores. Revista de Administração,
Sociedade e Inovação, v. 5, n. 3, p. 98-115,
2019.
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communication, v. 12, n. 4, p. 1409-1427,
2007.
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:,('0$11 . 3 +(11,*6 1
/$1*1(566SUHDGLQJWKHZRUGRIIDVKLRQ
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Marketing, v. 1, n. 3, p. 142-153, 2010.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 57-69, set./dez. 2022
70 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

doi:10.12662/2359-618xregea.v11i3.p70-86.2022

ARTIGOS

A CONTRIBUIÇÃO DE BOURDIEU PARA A

AVALIAÇÃO DO DESEMPENHO AMBIENTAL DAS
ORGANIZAÇÕES: A VOZ DAS MINORIAS

BOURDIEU'S CONTRIBUTION TO THE

ASSESSMENT OF THE ENVIRONMENTAL
PERFORMANCE OF ORGANIZATIONS: THE
VOICE OF MINORITIES

RESUMO

Este estudo teve por objetivo analisar a abordagem paradigmática

SHOD TXDO VH RULHQWDP DV SHVTXLVDV VREUH GHVHPSHQKR DPELHQWDO
GDVRUJDQL]Do}HVHSURSRUXPDQRYDSHUVSHFWLYDGHDYDOLDomRTXH
contemple as minorias da Gestão da Cadeia de Suprimentos Verde
*&69  3RU PHLR GH DQiOLVH VLVWHPiWLFD GD OLWHUDWXUD YHUL¿FRX
VHTXHRVWUDEDOKRVVHGHGLFDUDPjPHQVXUDomRGHLQGLFDGRUHVHj
DYDOLDomRGRGHVHPSHQKRHPUHODomRjLPSOHPHQWDomRGHSUiWLFDVGH
*&69,GHQWL¿FRXVHTXHRVHVWXGRVVHRULHQWDUDPSHORSDUDGLJPD
SRVLWLYLVWDHDSHUVSHFWLYDGHDYDOLDomRGDVSUySULDVRUJDQL]Do}HV
estudadas foram favorecidas pela maioria dos estudos. Em menor
SURSRUomR VHJXLXVH D LQWHUSUHWDomR GDV RUJDQL]Do}HV FOLHQWHV H
GRV LQYHVWLGRUHV &RQVWDWRXVH TXH RV DJHQWHV LQVWLWXFLRQDOL]DGRV
Flavia Cristina Silva são legitimados para a avaliação do desempenho ambiental das
ÀDFULVLO#\DKRRFRPEU RUJDQL]Do}HVRTXHQmRRFRUUHFRPRVS~EOLFRVTXHQmRSHUWHQFHP
Doutora em Administração de jVLQVWLWXLo}HVFRPRQRFDVRGHPHPEURVGDFRPXQLGDGHHPJHUDO
Empresas pela Universidade TXH DSHVDU GH VRIUHU DV FRQVHTXrQFLDV GRV LPSDFWRV DPELHQWDLV
Presbiteriana Mackenzie. Pro-
fessora do Programa de Mestra-
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GR3UR¿VVLRQDOHP$GPLQLVWUD- FDPSRDPELHQWDOHQmRGLVS}HGHFDSLWDOVX¿FLHQWHSDUDH[HUFHUHP
ção - Universidade Ibirapuera. SRGHU (VWH HVWXGR WUD] FRQWULEXLo}HV WHyULFDV QD PHGLGD HP TXH
São Paulo - SP - BR. SURS}H D DGRomR GD WHRULD VRFLDO GH 3LHUUH %RXUGLHX FRPR XPD
nova abordagem paradigmática para a avaliação do desempenho
Fabio Ytoshi Shibao
[Link]@[Link] DPELHQWDOGDVRUJDQL]Do}HVDSDUWLUGRKDELWXVGDVSRSXODo}HVRTXH
Doutor em Administração de UHVXOWDHPXPGLVSRVLWLYR~WLOjPHGLDomRGHFRQÀLWRVDPELHQWDLV
Empresas pela Universidade WDQWRSDUDDSUiWLFDGHJHVWmRFRPRSDUDSROtWLFDVS~EOLFDV
Presbiteriana Mackenzie. Pro-
fessor do Programa de Mestrado
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Palavras-chave: JHVWmR GD FDGHLD GH VXSULPHQWRV YHUGH *&69 
- Universidade Ibirapuera. São GHVHPSHQKRDPELHQWDOSRVLWLYLVPFRQVWUXWLYLVPR
Paulo - SP - BR.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Flavia Cristina Silva, Fabio Ytoshi Shibao 71

ABSTRACT 1 INTRODUÇÃO

The aim of this study was to analyze the O atual modelo de desenvolvimento
paradigmatic approach that guides the HFRQ{PLFR SUHWHULX ERD SDUWH GD SRSXODomR
research on the environmental performance of PXQGLDO (QTXDQWR R UHQGLPHQWR GRV ULFRV VH
organizations and to propose a new evaluationPXOWLSOLFD j FXVWD GH DWLYLGDGHV GHSOHWRUDV GD
natureza, os menos favorecidos arcam com os
SHUVSHFWLYH WKDW FRQWHPSODWHV WKH 0LQRULWLHV
RI WKH *UHHQ 6XSSO\ &KDLQ 0DQDJHPHQW VDOGRVGHXPPHLRDPELHQWHSROXtGRHLQVDOX-
EUH6HJXQGRRUHODWyULRGD2UJDQL]DomR0XQ-
*6&0  7KURXJK D V\VWHPDWLF DQDO\VLV RI
GLDO GH 6D~GH ± 206 FRQGLo}HV DPELHQWDLV
WKHOLWHUDWXUHLWZDVYHUL¿HGWKDWWKHZRUNZDV
dedicated to the measurement of indicators GH LQVDOXEULGDGH FRPR D SROXLomR DWPRVIpUL-
and the evaluation of performance in relationFDDIDOWDGHVDQHDPHQWREiVLFRHGHDFHVVRj
WRWKHLPSOHPHQWDWLRQRI*6&0SUDFWLFHV,W água potável correspondem a fatores de risco
TXHFRQWULEXHPSDUDDJHUDomRGHPDLVGHFHP
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by the positivist paradigm, and the perspective
GRHQoDV DVVRFLDGDV j PRUWH GH FHUFD GH GR]H
of evaluation of the own organizations studied
PLOK}HV GH PRUWHV DQXDOPHQWH SULQFLSDOPHQ-
was favored by most of the studies. To a lesser
WHHQWUHDVSRSXODo}HVGHPpGLDHEDL[DUHQGD
(ONU, 2016).
extent, the interpretation of client organizations
DQG LQYHVWRUV ZDV IROORZHG ,W ZDV YHUL¿HG Devido ao compromisso com a obten-
that the institutionalized agents are legitimized
omR GH PHOKRUHV UHVXOWDGRV DV RUJDQL]Do}HV
for the evaluation of the environmental HPSUHHQGHPPpWRGRVGHPD[LPL]DomRGDSUR-
performance of the organizations, which is GXomRTXHDIHWDPDVFRQGLo}HVDPELHQWDLVHD
not the case with non-institutional audiences,
TXDOLGDGHGHYLGDGDSRSXODomR&RPYLVWDVD
such as the community in general, which REWHUPHOKRUGHVHPSHQKRDVRUJDQL]Do}HVWrP
implementado diversos programas ambientais
GHVSLWH EHLQJ D൵HFWHG E\ WKH HQYLURQPHQWDO
impacts of the organization's activities, como meio de diferenciação de seus concorren-
¿JXUH DV GRPLQDWHG LQ WKH HQYLURQPHQWDOWHV /$$5,7g</,2-$/$ 
¿HOG DQG GR QRW KDYH VX൶FLHQW FDSLWDO WR Diversos modelos de monitoramento
desses programas são adotados pelas organi-
exercise power. In this sense, the study brings
theoretical contributions insofar as it proposes
]Do}HVFRPRRVLQGLFDGRUHVGR*OREDO5HSRUW
the adoption of the social theory of Pierre ,QLWLDWLYH*5,H,62 $/0$:$/,
%RXUGLHX DV D QHZ SDUDGLJPDWLF DSSURDFK DOpPGDDYDOLDomRGDVSUiWLFDVGH*&69
for the evaluation of the environmental (CHEN et al., 2017). Essas metodologias têm,
performance of organizations from the em comum, a visão determinista de causa e
habitus of the populations, which results in a
HIHLWRGHPRGRTXHDVFRQVHTXrQFLDVGHWRGDV
useful device for mediation of environmental as atividades organizacionais possam ser medi-
GDVHPQ~PHURVVmRRVSULQFtSLRVSRVLWLYLVWDV
FRQÀLFWV ERWK IRU PDQDJHPHQW SUDFWLFH DQG
for public policies. /8&&$9,725,12 
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Keywords: green supply chain management TXHVmRFRQVHTXrQFLDVGDVUHDo}HVjVRSRUWXQL-
*6&0  HQYLURQPHQWDO SHUIRUPDQFH GDGHVSUHIHUrQFLDVHUHVSRVWDV%RXUGLHX  
PHDVXUHPHQWSRVLWLYLVPRFRQVWUXWLYLVP SRVWXORXTXHRPXQGRVHHVWUXWXUDSRUPHLRGH
HOHPHQWRVVLPEyOLFRVHLQÀXrQFLDVGHRXWUDVRU-
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determinado campo em dominantes, dominados
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nesse campo 6$&20$1 

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022
72 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

Questiona-se, portanto, se as medidas 2.1 GESTÃO DA CADEIA DE SUPRI-

comumente adotadas para análise do de- 0(172 9(5'( *&69  ( '(-
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LQWHUHVVHV GH WRGRV RV TXH VmR DWLQJLGRV SH-
ORV LPSDFWRV DPELHQWDLV GH VXDV RSHUDo}HV Entende-se como atividades de ges-
3RUWDQWRRREMHWLYRGHVWHHVWXGRpDQDOLVDUD
tão de uma CS (GCS) o planejamento e
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WDPDVSHVTXLVDVVREUHGHVHPSHQKRDPELHQ- RFRQWUROHGDVRSHUDo}HVTXHHQYROYHPVXSUL-
WDOGDVRUJDQL]Do}HV PHQWRFRPSUDVORJtVWLFDGHGLVWULEXLomRH
Este estudo teve por objetivo anali- transformação de bens de, pelo menos, três
VDU D DERUGDJHP SDUDGLJPiWLFD SHOD TXDO VH HQWLGDGHVHQYROYLGDVQRVÀX[RVDVFHQGHQ-
RULHQWDPDVSHVTXLVDVVREUHGHVHPSHQKRDP- tes e descendentes de produtos, serviços,
ELHQWDO GDV RUJDQL]Do}HV$ LQYHVWLJDomR IRL UHFXUVRV¿QDQFHLURVRXLQIRUPDo}HVGHVGH
conduzida com o intuito de documentar sob DH[WUDomRGDPDWpULDSULPDDWpDGLVSRVL-
TXDLV SHUVSHFWLYDV VmR GH¿QLGDV DV PpWULFDV omR¿QDOGRSURGXWR(DO et al., 2020).
de avaliação de desempenho ambiental, e, su- $ ¿P GH TXH D FDGHLD GH VXSULPHQWRV
SRUWDGDSHODWHRULDGH3LHUUH%RXUGLHXFRQ- VHMDEHQH¿FLDGDSHORVDWULEXWRVGRVHXSURGX-
WULEXLXSDUDDGHIHVDGHTXHRVPDLVDIHWDGRV WR RX VHUYLoR DV RUJDQL]Do}HV VH HPSHQKDP
SHORV LPSDFWRV DPELHQWDLV GDV RUJDQL]Do}HV em incorporar a análise ambiental de suas
sejam considerados na avaliação do desem- RSHUDo}HV &+5,6723+(5   (QWUH-
penho ambiental. tanto, os impactos ambientais não devem ser
considerados de forma pontual a partir de uma
2 REFERENCIAL TEÓRICO única empresa, mas de modo a incluir uma ava-
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A população aumenta, progressiva- SURFHVVR +(/%,&+ 
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sumo de alimentos, bens e serviços. Suprir mentos verde (GCSV) tem como objetivo re-
essas necessidades depende do consumo de solver os problemas ambientais relacionados
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cadeadas para oferecer ao consumidor um SHQKRDPELHQWDOGDVRUJDQL]Do}HV '$'',et
determinado produto ou serviço, e, por esta al. FRPYLVWDVDSURPRYHUDH¿FLrQFLDH
razão, os impactos ambientais derivados de sinergia entre os parceiros de negócios, reduzir
suas atividades devem ser minimizados por RGHVSHUGtFLRHREWHUHFRQRPLDVGHFXVWR 9$-
PHLRGDDGRomRGHSUiWLFDVTXHIDYRUHoDPD 1$//(et al., 2017).
conservação dos recursos e evitem a geração Ao contribuir para a redução do impac-
GHUHVtGXRV$JHVWmRGDFDGHLDGHVXSULPHQ- to ambiental da atividade industrial ao mesmo
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gestão (DO et al., 2020). objetivo o atendimento de leis e regulamentos
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Flavia Cristina Silva, Fabio Ytoshi Shibao 73

GDHOHYDomRGROXFURHFRQ{PLFRGHWRGDDFD- de experiências passadas para a proposição de

GHLD ;,()$1*=+$1*  VLWXDo}HVIXWXUDV *,''(16D 
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%UDVLOHLUDGH1RUPDV7pFQLFDV±$%711%5 a reforma proposta por Comte suplantou o do-
,62GHVHPSHQKRDPELHQWDOpFRPSUH- PtQLRLQWHOHFWXDOHGHVD¿RXRVOLPLWHVPRUDLVH
endido como a consolidação dos resultados SROtWLFRVDRFRPEDWHUDUHOLJLRVLGDGHFLHQWt¿FD
obtidos por meio da gestão dos aspectos am- H GHVORFDU R SRGHU DWp HQWmR FHQWUDOL]DGR QD
bientais de uma organização, mensurados por LJUHMDSDUDDFLrQFLD %$7,67$ 
VLVWHPDV GLYHUVRV FRPR UHJXODPHQWDo}HV JR-  2 SRVLWLYLVPR GH &RPWH p FRQKHFLGR
YHUQDPHQWDLVHUHTXLVLWRVGHFOLHQWHVHGHPDLV WDPEpP FRPR SRVLWLYLVPR VRFLDO YLVWR TXH
SDUWHVLQWHUHVVDGDV $%17  UHFRQKHFHTXHRFRQKHFLPHQWRTXHpSDUWLOKD-
Tradicionalmente, o desempenho das GRHFRQVWUXtGRSRUPHLRGHODFXQDV 0$726
RUJDQL]Do}HVpPHQVXUDGRSRUPHLRGHPpWUL-   $GLFLRQDOPHQWH DR VXJHULU D HVWUDWL¿-
FDV TXDQWLWDWLYDV HP FRQIRUPLGDGH FRP D YL- cação social baseada na exploração industrial
VmRSRVLWLYLVWDTXHSULPDSRUUHGX]LUVLWXDo}HV e controle das classes, Comte estabeleceu a
FRPSOH[DV D UHODo}HV HQWUH YDULiYHLV GHSHQ- ordem como condição para o progresso (GID-
GHQWHVHLQGHSHQGHQWHV 0$*878$'8'$ DENS, 1998a).
NYAOGA, 2015). 1D GpFDGD GH  XP JUXSR GH HVWX-
GLRVRVHXURSHXVGDViUHDVGH¿ORVR¿DPDWHPi-
326,7,9,602 WLFDHOyJLFDFRQKHFLGRFRPR&tUFXORGH9LH-
QD SURSXVHUDP D SXUL¿FDomR GR SHQVDPHQWR
$(VFROD3RVLWLYLVWDUHFRQKHFHTXHRFR- HPStULFRSRVLWLYLVWDGDVGLVFXVV}HVPHWDItVLFDV
QKHFLPHQWRFLHQWt¿FRSURYpPGHREVHUYDo}HVGH 675$3$6621&$55$5$ $VLQÀX-
IHQ{PHQRVFRQFUHWRVYDOLGDGDVHPSLULFDPHQWHH ências de Comte sobre este grupo foram media-
SUHWHQGHTXHSULQFtSLRVXQLYHUVDLVFRPXQVDWR- GDV SRU (UQHVW 0DFK FLHQWLVWD QDWXUDO TXH VH
das as ciências possam ser úteis para orientar o GHGLFRXDMXVWL¿FDUFLHQWL¿FDPHQWHDSUHPLVVD
comportamento humano rumo a uma organiza- PRUDOGHTXHDHVSpFLHKXPDQDGLJQDGHEHP-
omRVRFLDOH¿FLHQWH $=28%(/  -estar, deve ter sua sobrevivência assegurada
6RELQÀXrQFLDLOXPLQLVWD$XJXVWH&RP- /$85(17,/23(6 
te reuniu argumentos para sistematizar o co- 3DUDGLVFXWLUWRGRHTXDOTXHUIHQ{PHQR
QKHFLPHQWRHPWUrVHVWDGRVL WHROyJLFRRX¿F- a proposta naturalista do positivismo lógico
WtFLRUHIHULQGRVHDRVDEHUSULPLWLYRRXLQIDQWLO adotou a ciência como linguagem e a matemáti-
GRKRPHPTXHH[SOLFDDQDWXUH]DSRUPHLRGH ca como idioma e tinha, como objetivo último,
FUHQoDVVREUHQDWXUDLVLL PHWDItVLFRRXDEVWUD- a criação de uma ciência única, capaz de abran-
WRTXDQGRDFDXVDGRVDFRQWHFLPHQWRVGHL[DGH ger os conhecimentos oriundos das diversas ci-
VHUDWULEXtGDDRVREUHQDWXUDOHPERUDQmRSRVVD ências (PÓVOA et al., 2012).
VHUYDOLGDGDFLHQWL¿FDPHQWHHLLL SRVLWLYRRX (VVDOLQJXDJHP¿VLFDOLVWDDVVHPHOKDYD-
FLHQWt¿FRTXHGHULYDGDVREVHUYDo}HVHPStUL- VHDRSRVLWLYLVPRRULJLQiULRQRTXHFRQFHUQH
cas (GIDDENS, 1998a). jYHUL¿FDomRGRLQGXWLYLVPR6REHVVHDVSHFWR
A proposição de Comte ergueu-se sobre DVGXDVFRUUHQWHV¿ORVy¿FDVWRUQDUDPVHRRE-
dois eixos fundamentais e complementares. De MHWRGHFRQWHVWDomRGRSRVLWLYLVPRFUtWLFR
XPODGRXPVLVWHPDGHFODVVL¿FDomRKLHUiUTXL- Karl Popper defendeu a regularidade
ca das ciências em função de sua complexidade contida em leis e teorias de um conhecimen-
TXHFXOPLQDYDQD6RFLRORJLDFRPRXPDFLrQFLD WRFLHQWt¿FRREMHWLYRHWHPSRUDO&RPEDWHXD
totalizante regida por leis imutáveis, e de outro, falta de precisão dos experimentos indutivos
XPFRQMXQWRGHPpWRGRVLQGXWLYRVTXHHPSUH- positivistas por basearem-se em ilusão de ótica
ga a observação, o experimento e comparação HSULQFtSLRVQmROyJLFRVRXVHMDDUHSHWLomRGH

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022
74 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

eventos passados não assegurava seu aconteci- 2FRQFHLWRGHIXQFLRQDOLVPRpLQWHJUDGR

PHQWRIXWXURGRPHVPRPRGRTXHIHQ{PHQRV GH HVWUXWXUD HP ePLOH 'XUNKHLP TXH GLVWLQ-
ORFDLV QmR SRGHULDP MXVWL¿FDU RV XQLYHUVDLV JXLXRSHQVDPHQWRSUpFLHQWt¿FRGRFLHQWt¿FR
(POPPER, 1999). DRHVWDEHOHFHUXPPpWRGREDVHDGRHPLQGXomR
Como colocado por Giddens (1998a), a observação sistemática e generalização para
FUtWLFDGH3RSSHUIRLIXQGDPHQWDGDQRSDUDGR[R estudo de fatos sociais como ciência indepen-
HQWUHRFRQKHFLPHQWRPXQLGRGHFHUWH]DTXHGHYH GHQWHGDVGHPDLVFLrQFLDVVRFLDLV /$.$726
VHUJHUDGRSHODFLrQFLDHRPpWRGRSHORTXDODFL- 0$5&21, 
rQFLDREWpPHVVHFRQKHFLPHQWRYLVWRTXHVHHVVH 'XUNKHLPDPSOLRXDGH¿QLomRRUJkQLFD
FRQKHFLPHQWRpVXSRUWDGRSHODOyJLFDGDLQGXomR GH6SHQFHUSDUDDSHUVSHFWLYDVLVWrPLFDTXDQ-
pFRQVHTXHQWHPHQWHSDVVtYHOGHLQFHUWH]D GRSRVWXORXTXHDVVRFLHGDGHVHYROXHPGHIRU-
De acordo com Popper, o único conhe- PDOHQWDHJUDGXDOGHPDQHLUDTXHDVUHODo}HV
FLPHQWRFLHQWt¿FRYiOLGRpDTXHOHTXHSRGHVHU de funcionalidade entre as partes são essenciais
UHIXWDGRHDRIRUPXODUHVVHSULQFtSLRGHIDOVHD- SDUDRHTXLOtEULRHDVREUHYLYrQFLDGRWRGR
ELOLGDGH3RSSHU¿[RXDSULPHLUDOLQKDGLYLVyULD Para Durkheim, a sociedade se sobre-
entre ciência e não ciência (GIDDENS, 1998b). S}HRQWRORJLFDPHQWHDRLQGLYtGXRjPHGLGD
Os pontos de discordância entre Popper e TXH VH KLHUDUTXL]D HP FDWHJRULDV FRQWUiULDV
RSRVLWLYLVPRGH&RPWHHGR&tUFXORGH9LHQD distribuindo-se desproporcionalmente em pa-
TXHVHGHVWDFDPVmRDVXEVWLWXLomRGRPpWRGRLQ- UHV RSRVWRV 'XUNKHLP UHVVDOWRX TXH R FRQ-
GXWLYRSHORPpWRGRKLSRWpWLFRGHGXWLYRDQHJD- traste rudimentar entre o sagrado e o profano
ção da construção progressiva do conhecimento DWp RV KiELWRV GDV VRFLHGDGHV PRGHUQDV VmR
HDDGPLVVmRGDPHWDItVLFDQDIRUPDGHFUHQoDVH UHSUHVHQWDo}HV GH FDWHJRULDV UHDLV H PHQWDLV
LQTXLHWDo}HVTXHFRQGX]HPDEXVFDSHORFRQKH- 9$//( 
FLPHQWRFLHQWt¿FR (GIDDENS, 1998a). O legado funcional-estruturalista de
$SUHPLVVDSRVLWLYLVWDGHTXHDVRFLHGD- 'XUNKHLP p SHUFHELGR HQWUH DV SURSRVLo}HV
GHSDUWHGHXPHVWiJLRGHFRQKHFLPHQWR¿FWtFLR de diversos pensadores, como no trabalho de
SDUDRSRVLWLYRRXFLHQWt¿FR¿[RXDVEDVHVSDUD 7DOFRWW3DUVRQVTXHDEUDQJHXDWHRULDYROXQWD-
o surgimento de novas abordagens de cunho rista da ação, o sistema de ação e a evolução
evolucionário, como o funcionalismo e o estru- GDVVRFLHGDGHV *,''(16E HWDPEpP
WXUDOLVPR /$.$7260$5&21,  HP %RXUGLHX TXH HPSUHJRX D WHRULD GDV IRU-
O cientista natural inglês Herbert Spen- mas primitivas na elaboração de seus conceitos
FHULQÀXHQFLDGRSHOD)tVLFD6RFLDOGH&RPWHH 6,/9(,5$75,$1$9$//( 
pela teoria da evolução de Darwin, traçou os pri- 8PDSHUVSHFWLYDPDLVÀH[tYHOTXHFRQ-
meiros contornos do funcionalismo ao estabele- sidera a situação social em transformação por
cer um paralelo biológico para a realidade social FDXVDGDVLQÀXrQFLDVVRIULGDVHSURYRFDGDVSH-
HVHJPHQWiODHPUD]mRGHGLIHUHQWHVIXQo}HV ORVDJHQWHVVHRS}HDRSRVLWLYLVPRRHVWUXWX-
Sob uma perspectiva determinista de ralismo.
FDXVDHHIHLWR6SHQFHUSURS{VDVHJUHJDomRGDV
VRFLHGDGHVTXHHYROXtDPKHWHURJrQHDHLQYR-  2 (6758785$/,602 &216-
luntariamente de primitivas para modernas, por 7587,9,67$281­25(*8/$-
PHLRGHXPVLVWHPDPHULWRFUiWLFRTXHJDUDQWLD 7Ï5,2'(3,(55(%285',(8
o progresso e a felicidade para os mais capazes
(SPENCER, 2002). O modelo teórico de Spen- 2HVWUXWXUDOLVPRWUDWDGDVUHODo}HVPDQ-
cer lançou as sementes do Darwinismo Social, WLGDVHQWUHDVSDUWHVVREDyWLFDGH%RXUGLHX
PRYLPHQWRTXHMXVWL¿FRXRLPSHULDOLVPRHXUR- TXH UHMHLWD R REMHWLYLVPR TXH LJQRUD D SUiWLFD
SHXVREUHDÈIULFDHÈVLDQRVpFXOR;,; /8&- GRVDJHQWHV 3('52/(,7­2$/9(6
&$9,725,12 7+,5<&+(548(6   TXDOTXHU SRVLomR

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Flavia Cristina Silva, Fabio Ytoshi Shibao 75

RFXSDGDQDHVWUXWXUDVRFLDOpPDUFDGDSRUUH- institucionais, elementos simbólicos e condi-

ODo}HVVLPEyOLFDVHVWDEHOHFLGDVFRPRVGHPDLV o}HVSDUDDFHLWDomRGHQRYRVLQWHJUDQWHV 6$-
sujeitos ou grupos. Em outras palavras, a es- &20$1 
WUXWXUDGDVUHODo}HVVLPEyOLFDVVHRUJDQL]DHp O campo consiste em um espaço relacio-
GRPLQDGDSHODOyJLFDGDHVWUXWXUDGDVUHODo}HV QDOGHOXWDHPTXHDSRVVHGRVHOHPHQWRVVLP-
HFRQ{PLFDV %285',(8  EyOLFRV FODVVL¿FD RV DJHQWHV HP GRPLQDQWHV
Desse modo, as estruturas sociais são dominados e aspirantes, e os legitima, ou não,
interiorizadas inconscientemente por meio da DRH[HUFtFLRGRSRGHUGHQWURGDTXHOHGHWHUPL-
FySLD GRV PRYLPHQWRV SHUFHELGRV QD IDPtOLD nado campo %285',(8 
na escola, nos núcleos religiosos e nas demais Competir pelos elementos de um campo
instâncias produtoras de valores culturais e re- UHTXHU GRV DJHQWHV LQYHVWLPHQWRV GH UHFXUVRV
ferenciais de identidade. Trata-se da reprodu- PDWHULDLV H LPDWHULDLV %RXUGLHX UHFRQKHFHX
omRGDVRFLHGDGHGHQWURGRLQGLYtGXR TXDWUR WLSRV GH FDSLWDLV L  HFRQ{PLFR TXH VH
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cia e a reprodução de seus efeitos na rotina da LLL VRFLDOFRQVWLWXtGRSRUODoRVHLY VLPEyOL-
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habitus atua, portanto, como elo entre as prá- /$52
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tência, como um dispositivo de harmonização SRVVHGHFDSLWDOSRUpPDFRQ¿JXUDomRGRca-
das disparidades entre a realidade exterior e as pitaOpKHWHURJrQHDDWpPHVPRHQWUHDVFODVVHV
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Na condição de modus operandi, o ha- ma de capital em outra um dos recursos utiliza-
bitus se caracteriza pela capacidade adaptativa, GRVSHORVDJHQWHVSDUDJDOJDUSRVLo}HVGHQWUR
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aos nossos gostos, tendências e comportamen- 3 PROCEDIMENTOS METODOLÓ-
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a nossas preferências, determina nossas oportu-
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DIEU, 1989). GLJPiWLFR GDV SHVTXLVDV VREUH R GHVHPSHQKR
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cial denominado campo, um ambiente abstrato tudo apresenta objetivos exploratórios (PROV-
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alvos disputados pelos agentes. O campo rece- WULFD VLVWHPDWL]DGD IRL R SURFHGLPHQWR WpFQLFR
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a outros campos e conserva relativa autonomia LQWHJUDULQIRUPDo}HVHUHVXPLUDVHYLGrQFLDVVR-
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GHWHUPLQDURTXHpOHJtWLPRRXLOHJtWLPRULWRV SRUWkQFLD GH GDU YR] jV PLQRULDV QDTXLOR TXH

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022
76 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

LPSDFWD VXD TXDOLGDGH GH YLGD H SDUD WDQWR lação das hipóteses a respeito das abordagens
HVWLPXODU XPD TXHEUD GH SDUDGLJPD WDO FRPR paradigmáticas utilizadas pelos textos selecio-
GLUHFLRQDGRSRU7HL[HLUD,ZDPRWRH0HGHLURV nados. Foram determinadas como unidades de
(2013), os meios utilizados para a condução UHJLVWURVDVVHo}HVUHVXPRSURFHGLPHQWRVPH-
deste estudo são, em essência, positivistas. Essa WRGROyJLFRVHUHVXOWDGRVSRUPHLRGDVTXDLVIR-
FRQWUDGLomRVHGHYHjQHFHVVLGDGHGHDXPHQWDU UDP LGHQWL¿FDGDV FDWHJRULDV SURJUHVVLYDV SDUD
RWDPDQKRGDDPRVWUDH[WUDLULQIRUPDo}HVTXH interpretação e inferência.
possibilitassem a criação de categorias e sinte-
tização dos resultados. 4 APRESENTAÇÃO E DISCUSSÃO
Por facilidade de acesso, foram consul- DOS RESULTADOS
WDGRV RV DUWLJRV FRPSOHWRV VXEPHWLGRV j DYD-
liação duplo-cega e publicados em periódicos Este estudo teve por objetivo analisar a
indexados na base de dados SpringerLinkDWpR DERUGDJHP SDUDGLJPiWLFD SHOD TXDO VH RULHQ-
ano de 2021. Utilizaram-se os termos de busca WDPDVSHVTXLVDVVREUHGHVHPSHQKRDPELHQWDO
³RUJDQL]DWLRQ$1' PHDVXUHPHQW 25 HYDOXD- GDVRUJDQL]Do}HV(PSUHJRXVHDWpFQLFDGHUH-
WLRQ´ QR FDPSR WRGDV DV SDODYUDV H ³HQYLURQ- visão sistemática da literatura para analisar os
PHQWDOSHUIRUPDQFH´QRFDPSRWtWXOR artigos publicados em periódicos indexados na
Os resultados retornados selecionados base de dados SpringerLinkDWpRDQRGH
em função de sua aderência ao objetivo da (QWUH RV  DUWLJRV UHWRUQDGRV TXDWUR
SHVTXLVD IRUDP H[SRUWDGRV HP IRUPDWR &69 foram descartados por não estarem alinhados
e tabulados por meio de tabela dinâmica. Ini- DR REMHWLYR GD SHVTXLVD 1R WRFDQWH j TXDQWL-
FLDOPHQWHIRUDPHPSUHJDGDVWpFQLFDVGHHVWD- GDGH GH SXEOLFDo}HV REVHUYRXVH PDLRU SUR-
WtVWLFDGHVFULWLYDSDUDDDYDOLDomRGDSURGXWLYL- GXWLYLGDGHHPTXDQGRIRUDPSXEOLFDGRV
GDGHGHDXWRUHVSHULyGLFRVHLQVWLWXLo}HV(P oito artigos sobre o tema, e, nos anos de 2012
um segundo momento, empregou-se análise de HFRPVHWHSXEOLFDo}HVFRQIRUPHVHRE-
FRQWH~GRVHJXQGR%DUGLQ  SDUDIRUPX- VHUYDQRJUi¿FR
*Ui¿FR±/LQKDGRWHPSRGDVSXEOLFDo}HV

)RQWHGDGRVGDSHVTXLVD

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Flavia Cristina Silva, Fabio Ytoshi Shibao 77

2VDUWLJRVGLVWULEXtUDPVHHQWUHSHULyGLFRVFRQIRUPHVHREVHUYDQDWDEHODHQWUHRV
TXDLVVHGHVWDFDFRPSXEOLFDo}HVRJournal of Business Ethics, com fator de impacto de 2,354
HFODVVL¿FDomR$QRSDGUmR4XDOLV&$3(6GXUDQWHRTXDGULrQLR

Tabela 1 – Periódicos proeminentes no tema

Fator de
Impacto Qualis Total de
Periódico
(últimos 5 CAPES 3XEOLFDo}HV
anos)
Accreditation and Quality Assurance 0.655 * 1
Annals of Operations Research 4.161 A1 2
$VLDQ%XVLQHVV 0DQDJHPHQW 4.800 * 1
Clean Technologies and Environmental Policy 3.314 A1 4
Computational Economics 1.814 A1 1
&ULPH/DZDQG6RFLDO&KDQJH 1.903 * 1
Current Psychology 3.544 * 1
(QHUJ\(൶FLHQF\ 2.447 * 1
Energy, Ecology and Environment 0.352 * 1
Environment Systems and Decisions 0.402 * 1
Environment, Development and Sustainability 3.118 A1 5
Environmental and Resource Economics 2.650 * 4
(QYLURQPHQWDO0DQDJHPHQW 3.372 * 2
(QYLURQPHQWDO0RQLWRULQJDQG$VVHVVPHQW 2.871 * 3
Environmental Science and Pollution Research 4.306 A2 7
,QWHUQDWLRQDO-RXUQDORI(QYLURQPHQWDO6FLHQFH 7HFKQRORJ\ 3.083 * 1
-RXUQDORI%XVLQHVV(WKLFV 7.830 A1 13
-RXUQDORI0DQDJHPHQW&RQWURO 2.220 * 2
Journal of the Operational Research Society 3.251 A1 1
KSCE Journal of Civil Engineering 2.300 * 1
Policy Sciences 3.023 * 1
4XDOLW\ 4XDQWLW\ 1.072 * 1
7KH,QWHUQDWLRQDO-RXUQDORI/LIH&\FOH$VVHVVPHQW 4.307 A1 6
Theoretical Foundations of Chemical Engineering 0.708 * 1
:DWHU5HVRXUFHV0DQDJHPHQW 3.868 A2 1
1RWD HTXLYDOHDSHULyGLFRVHPFODVVL¿FDomR
)RQWHGDGRVGDSHVTXLVD

(PUHODomRjDXWRULDHFRDXWRULDDVSHVTXLVDVIRUDPUHDOL]DGDVPHGLDQWHDFRQWULEXLomR
GHSHVTXLVDGRUHVGLVWULEXtGRVSULQFLSDOPHQWHHPHVWXGRVFRPGRLVHTXDWURDXWRUHV  
,GHQWL¿FRXVHTXHRVDXWRUHVPDLVSUROt¿FRV FHUFDGH UHDOL]DUDPGXDVSHVTXLVDV
Os trabalhos teóricos representaram menos de 20% da amostra e estiveram voltados, prin-
FLSDOPHQWHDUHYLV}HVGHOLWHUDWXUDHPRGHODJHP(QWUHRVWUDEDOKRVHPStULFRVDPDLRULD 
HVWXGRV LQYHVWLJRXHPSUHVDVGHVHWRUHVHFRQ{PLFRVYDULDGRVHQTXDQWRRVGHPDLVIRUDPGLULJL-
GRVDHPSUHVDVGHVHJPHQWRVHVSHFt¿FRVFRPRyOHRHJiVDJURQHJyFLRWUDQVSRUWHHORJtVWLFD

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022
78 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

HOHWURGRPpVWLFRVHQHUJLDHVHUYLoRV j SURGXomR H DRV VXESURGXWRV FRPR UHVtGXRV

Em termos de localidade, destacaram-se HPLVV}HVDWPRVIpULFDVHHÀXHQWHVOtTXLGRV
Estados Unidos e China, com seis estudos cada. Em estudo sobre a utilização de indica-
(PERUDXPDIUDomRPDLRUTXHGRVHVWXGRV dores de performance ambiental e o efeito do
WHQKDVLGRUHDOL]DGDHPSDtVHVGHVHQYROYLGRVD tamanho de 149 indústrias brasileiras Hourne-
DPRVWUDWDPEpPLQFOXLXUHVXOWDGRVGHSHVTXL- aux et al   LGHQWL¿FDUDP D SUHIHUrQFLD
VDVUHDOL]DGDVQD$PpULFD/DWLQDFRPR$UJHQ- SRU LQGLFDGRUHV GLUHWDPHQWH UHODFLRQDGRV jV
WLQD%UDVLOH&RVWD5LFD atividades e aos processos.
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em dois grupos em função de seus propósitos riais e energia em relação a outras variáveis do
com relação ao desempenho ambiental das or- processo, os indicadores de operação têm a fun-
JDQL]Do}HVFRQIRUPHLOXVWUDD¿JXUD ção de medir e monitorar impactos ambientais
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Flavia Cristina Silva, Fabio Ytoshi Shibao 79

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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022
80 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Flavia Cristina Silva, Fabio Ytoshi Shibao 81

UDP RV LPSDFWRV DPELHQWDLV GDV RSHUDo}HV QDV to ao desempenho ambiental, constata-se, nes-
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gestão ambiental na cadeia de suprimentos. Os soma de capital e, como agentes dominantes,
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naturais, controle da poluição e gestão ambien- dominantes determinam os parâmetros de pro-
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as metodologias aplicadas para aferir o desem- GLHX  QRTXHVHUHIHUHDRIDWRGHTXHDV
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perspectivas das minorias, os resultados das GLDomRGHFRQÀLWRVDPELHQWDLV3DUDDVSROtWLFDV
práticas ambientais excederiam os limites da públicas ambientais, indica uma via de partici-
cadeia de suprimentos. Entretanto, pela pers- pação social na preservação do meio ambiente
pectiva bourdieusiana, essa inferência apresen- HPHOKRULDGDTXDOLGDGHGHYLGDSDUDDTXDOKD-
WDVHXWySLFDXPDYH]TXHDVRFLHGDGHFDSLWD- veria de se exercer duas frentes: conscientizar o
OLVWD p FRQVWLWXtGD GH PRGR D PDQWHU R SRGHU cidadão de seus direitos e responsabilidades na
FRP RV JUXSRV GRPLQDQWHV $V RUJDQL]Do}HV preservação ambiental e preparar as futuras ge-
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vimento acumulam não apenas o capital eco- GRVSURFHVVRVGHFLVyULRVTXHLPSDFWDPHPVXD
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para ampliar seus ganhos, como por meio do
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82 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

$662&,$d­2%5$6,/(,5$'(1250$6 %<( % ./(0(76(1 0 ( 7KH ,PSDFWV

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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022
84 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

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0(==$52%$ & 5HVHQKD GR OLYUR ³3LHUUH jSROXLomRDWPRVIpULFDQR%UDVLOXPDUHYLVmR
%RXUGLHXXPDVRFLRORJLDDPELFLRVDGHHGXFD- sistemática. Cadernos de Saude Coletiva, v.
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085*8,$ - 0 /(1&( 6 + ,QYHVWRUV¶ pects of corporate environmental performance.
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)URP %RDUG &RPSRVLWLRQ WR &RUSRUDWH (QYL-
ORGANIZAÇÃO DAS NAÇÕES UNIDAS ronmental Performance Through Sustainabil-
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 AUTORES | Flavia Cristina Silva, Fabio Ytoshi Shibao 85

HWpFQLFDVGDSHVTXLVDHGRWUDEDOKRDFDGrPLFR 6(0(129$1+$66(//*2QWKHYD-
[S.l: s.n.], 2013. lidity of environmental performance metrics.
Journal of Business Ethics, v. 132, n. 1, p.
5$2 3 +2/7 ' 'R JUHHQ VXSSO\ FKDLQV 249-258, 2015.
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5,9(5$ - '( /(21 3 &KLHI H[HFXWLYH Ad, 2013. p. 1-16.
R൶FHUV DQG YROXQWDU\ HQYLURQPHQWDO SHUIRU-
PDQFH &RVWD 5LFD¶V FHUWL¿FDWLRQ IRU VXVWDLQ- 6,/9(,5$*(75,$1$<4A herança
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022
86 ARTIGOS | A contribuição de bourdieu para a avaliação do desempenho ambiental das organizações: a voz das minorias

758033&et al.'H¿QLWLRQ&RQFHSWXDOL]D-
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mental Performance: A Critical Examination
RI D 0XOWLGLPHQVLRQDO &RQVWUXFW Journal of
Business Ethics, v. 126, n. 2, p. 185-204, 2013.
785., 0 0('+,28% ( .$//(/ 0
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9$1$//( 5 0 et al. Green supply chain
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PHQWDO 3HUIRUPDQFH$൵HFWV )LQDQFLDO 3HUIRU-
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 70-86, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 87

doi:10.12662/2359-618xregea.v11i3.p87-106.2022

ARTIGOS

A TEORIA DE VALORES INDIVIDUAIS E A

REALIDADE BRASILEIRA

THEORY OF BASIC HUMAN VALUES AND THE

BRAZILIAN REALITY

RESUMO

2REMHWLYRGHVWHHVWXGRIRLRGHWHVWDUHYDOLGDUDYHUVmRUH¿QDGD
da Teoria de Valores de Schwartz et al. (2012), aplicando o
4XHVWLRQiULR GH 3HU¿V GH 9DORUHV 439  HP XPD DPRVWUD
de estudantes de graduação em Administração. Participaram
deste estudo 406 estudantes de graduação de universidades
S~EOLFDVHSULYDGDVHPVXDPDLRULDFRPPpGLDGHLGDGHHQWUH
20 e 24 anos. Nesta amostra, o QVP-5, testado por meio da
$QiOLVH IDWRULDO FRQ¿UPDWyULD $)&  QmR DSUHVHQWRX tQGLFHV
satisfatórios de consistência interna. Dessa maneira, uma
nova estrutura fatorial foi proposta, carregando 43 fatores de
valores com o suporte da análise fatorial exploratória (AFE) e
Priscila Keller Pires
HVFDORQDPHQWRPXOWLGLPHQVLRQDO 0'6 2PRGHORGHYDORUHV
prikeller@[Link]
Doutora e Mestre em Adminis- SURSRVWR IRL FKDPDGR GH 9$'0& SRU VH WUDWDU GRV 9DORUHV
tração pelo Centro Ciências da dos estudantes de Administração Catarinenses e apresenta 12
Administração e Socioeconômi- YDORUHV TXH VH DJUXSDP HP  GLPHQV}HV GLVWLQWDV 2V GDGRV
cas da Universidade do Estado demonstraram o direcionamento a valores importantes na
de Santa Catarina (UDESC).
Florianópolis - SC - BR.
direção de comportamentos sustentáveis dos estudantes, tais
como benevolência, universalismo tolerância, universalismo
Graziela Dias Alperstedt QDWXUH]D HTXLGDGH LQRYDomR H WUDGLomR YDORUHV SUHVHQWHV
gradial@[Link] QDV GLPHQV}HV GH ž QtYHO UHVSHLWR FRQVHUYDomR DPELHQWDO
Professora Titular da Uni-
indulgência e legado.
versidade do Estado de Santa
Catarina (UDESC/ESAG) com
Pós-doutorado na Escola de Palavras-chave: YDORUHV LQGLYLGXDLV SHU¿V GH YDORUHV WHRULD GH
Administração da Fundação Ge- YDORUHVXQLYHUVDLVHVWXGDQWHVGHDGPLQLVWUDomR
túlio Vargas (EAESP), Doutora-
do em Engenharia de Produção
e Sistemas na Universidade ABSTRACT
Federal de Santa Catarina
(UFSC), Mestrado em Adminis- 7KLVVWXG\DLPHGWRWHVWDQGYDOLGDWHWKHUH¿QHGYHUVLRQRIWKH7KHRU\
tração na Universidade Federal RI 9DOXHV E\ 6FKZDUW] HW DO   DSSO\LQJ WKH 9DOXH 3UR¿OH
de Santa Catarina (UFSC),
Graduação em Administração
Questionnaire (VPQ-5) to a sample of undergraduate students in
pela Universidade do Estado %XVLQHVV $GPLQLVWUDWLRQ $ WRWDO RI  XQGHUJUDGXDWH VWXGHQWV
de Santa Catarina (UDESC). from public and private universities participated in this study,
Florianópolis - SC - BR.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022
88 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

most of them with an average age between 20 3$722/,9(,5$7$0$<2S 

and 24 years. In this sample, the VPQ-5, tested O presente estudo parte do pressuposto
WKURXJK FRQ¿UPDWRU\ IDFWRU DQDO\VLV &)$  da Teoria de Valores Universais, entendendo-os
did not show satisfactory levels of internal como norteadores das condutas humanas, consi-
consistency. In this way, a new factor structure GHUDQGRTXH³WRGDYH]HPTXHKiXPDHVFROKD
was proposed carrying 43 value factors with the RFULWpULRGH¿QLGRUpVHPSUHDUHDOL]DomRGRYD-
support of exploratory factor analysis (EFA) and ORU´ 12*8(,5$S 'HVVDPDQHLUD
PXOWLGLPHQVLRQDOVFDOLQJ 0'6 7KHSURSRVHG partindo da TVU de Schwartz (1992, 1994, 2016,
PRGHORIYDOXHVZDVFDOOHG9$'0&EHFDXVHLW 2021) e Schwartz et al. (2012), este estudo bus-
deals with the Values of Administration students cou mensurar os valores individuais de estudantes
from Santa Catarina and presents 12 values that de Administração catarinenses. O intuito do estu-
DUH JURXSHG LQWR  GL൵HUHQW GLPHQVLRQV 7KH GRIRLYHUL¿FDUDYDOLGDGHGRPRGHORGHYDORUHV
data demonstrated the direction of important LQGLYLGXDLVUH¿QDGRVSRU6FKZDUW]et al. (2012)
values in the direction of sustainable behaviors QDSRSXODomRGHHVWXGDQWHVSHVTXLVDGDQDSHUV-
of the students, such as benevolence, tolerance SHFWLYDGHTXHFRQKHFHURVVHXVYDORUHVSHUPLWLUi
XQLYHUVDOLVP QDWXUH XQLYHUVDOLVP HTXLW\ a compreensão de comportamentos ligados a um
innovation, and tradition, and values present in grupo de futuros tomadores de decisão formados
the 3rd level dimensions: respect, environmental SHODVLQVWLWXLo}HVGHHQVLQRVXSHULRUFDWDULQHQVHV
conservation, indulgence, and legacy. $ SHUVSHFWLYD GH TXH RV YDORUHV GRV HVWXGDQWHV
exercem uma função normativa de seus compor-
Keywords: LQGLYLGXDO YDOXHV YDOXHV SUR¿OHV WDPHQWRV GHQRWD TXH RV UHVXOWDGRV GHVWH HVWXGR
WKHRU\RIXQLYHUVDOYDOXHVDGPLQLVWUDWLRQVWXGHQWV SRGHUmR HOXFLGDU RV YDORUHV TXH HPEDVDUmR DV
Do}HV H DV DWLWXGHV GHVVHV LQGLYtGXRV HQTXDQWR
tais valores perdurarem, tal como compreendem
1 INTRODUÇÃO Pato-Oliveira e Tamayo (2002) e Dutra et al.
(2021). Na busca pela sustentabilidade do plane-
$ 3VLFRORJLD 6RFLDO p D GLVFLSOLQD TXH ta, a depender dos valores predominantes, com-
estuda, de maneira sistemática, a natureza e portamentos sustentáveis do ponto de vista social
as causas do comportamento social humano e e ambiental podem ser esperados, deslocando o
EXVFDFRPSUHHQGHUDVSUHFRQGLo}HVTXHRULJL- foco tão apregoado dos cursos de administração
nam os diversos comportamentos sociais dos EDVHDGRVQDUDFLRQDOLGDGHHFRQ{PLFD
LQGLYtGXRV (VWD iUHD GR FRQKHFLPHQWR SRVVXL
diferentes perspectivas teóricas entre as duas 2 A TEORIA DE VALORES INDIVI-
modalidades da disciplina: psicológica e socio- DUAIS DE SCHWARTZ
OyJLFD 7255(61(,9$ 3RUHVVHPR-
WLYR p SRVVtYHO HQFRQWUDUGLYHUJrQFLDVTXDQWR 6FKZDUW] H %LOVN\   GHVHQYROYH-
ao entendimento do comportamento e de seus ram a Teoria de Valores Individuais partindo do
IDWRUHV LQÀXHQFLDGRUHV GHSHQGHQGR GD FRQ- HQWHQGLPHQWR GH YDORUHV FRPR UHSUHVHQWDo}HV
FHSomRDGRWDGD 0,&+(1(5  FRJQLWLYDVGHWUrVFRQGLo}HVXQLYHUVDLVKXPD-
A Teoria de Valores Universais (TVU) de nas: as necessidades biológicas, a interação in-
Schwartz (1992, 1994, 2016, 2021) relaciona terpessoal e o bem-estar e a sobrevivência do
RVYDORUHVXQLYHUVDLVGRLQGLYtGXRFRPRIXQ- JUXSRVHQGRTXHFHUWRVYDORUHVSRGHPWHUVXD
ção normativa dos comportamentos, podendo, RULJHPHPPDLVGHXPDGHVVDVFRQGLo}HV
assim, predizer um comportamento por meio 6FKZDUW]  HYLGHQFLDTXHRVYDOR-
GDPHGLomRGRVYDORUHVXPDYH]TXHHVWHV³VmR UHVH[HUFHPDIXQomRQRUPDWLYDTXDQWRDRMXO-
RV PRGHORV TXH JXLDP DV Do}HV WDQWR TXDQWR JDPHQWR H j MXVWL¿FDWLYD SDUD VH DJLU GH FHUWD
DVDWLWXGHVVHQGRPDLVFHQWUDLVGRTXHHVWDV´ maneira e motivando uma ação, tanto no dire-

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 89

FLRQDPHQWR TXDQWR QD LQWHQVLGDGH HPRFLRQDO da como Autopromoção e Autotranscendência

HQYROYLGD2DXWRUGH¿QHYDORUHVFRPR³PHWDV manifesta as diferenças entre valores auto-o-
trans situacionais desejáveis, variando em im- ULHQWDGRVRXVHMDTXHWrPSRUREMHWLYRRJDQKR
SRUWkQFLDHTXHVHUYHPFRPRSULQFtSLRVRULHQ- individual, e os valores orientados ao bem-estar
tadores na vida de uma pessoa ou entidade so- coletivo. A segunda dimensão, representada pela
FLDO´ 6&+:$57=S  $EHUWXUDSDUD0XGDQoDVH&RQVHUYDomRPDQL-
Partindo dos estudos de Rokeach (1973), IHVWDRJUDXGHPRWLYDomRGRLQGLYtGXRHPDJLU
6FKZDUW] H %LOVN\   GH¿QLUDP LQLFLDO- GHIRUPDLQGHSHQGHQWHGLVSRVWRDGHVD¿DUVHXV
PHQWH RLWR GRPtQLRV PRWLYDFLRQDLV VDWLV- limites emocionais e intelectuais (KARP, 1996).
IDomR VHJXUDQoD UHDOL]DomR DXWRGLUHomR Em 2012, juntamente com nove outros
FRQIRUPLGDGH SUyVRFLDO SRGHU VRFLDO H PD- SHVTXLVDGRUHV6FKZDUW]SXEOLFRXXPDDWXDOL]D-
WXULGDGH  UHSUHVHQWDGRV FDGD TXDO SHORV YDOR- ção da TVU. O novo estudo aprimorou a utilida-
res correspondentes. Posteriormente, Schwartz GH GRV YDORUHV DSURIXQGDQGR VXDV DVVRFLDo}HV
    UHDOL]RX PRGL¿FDo}HV QD preditivas, tendo como segundo plano as atitu-
teoria, aprimorando a descrição e a medição de des e crenças variáveis. O novo instrumento,
alguns valores, culminando na determinação assim como o progresso feito pela teoria, pro-
de dez tipos motivacionais e sua estruturação porcionaram um grande avanço na capacidade
HPXPPRGHORGHFRQÀLWRVHFRPSDWLELOLGDGHV de utilizar a mensuração de valores para estudar
HQWUH VXDV UHODo}HV VHQGR HVWHV SRGHU UHDOL- RXWURVIHQ{PHQRV 6&+:$57=et al., 2012).
zação, hedonismo, estimulação, autodireção, 3DUD DOpP GDV GLPHQV}HV DSUHVHQWDGDV
universalismo, benevolência, tradição, confor- QR PRGHOR DQWHULRU R PRGHOR UH¿QDGR DJRUD
midade e segurança. FRP  YDORUHV GHPRQVWUD TXH HVWHV WDPEpP
2V GH] GRPtQLRV PRWLYDFLRQDLV GH YD- se concentram em alcançar resultados pessoais
lores de Schwartz (1992, 1994, 2016) estão ou sociais e promovem o Crescimento e Auto-
RUJDQL]DGRV KLHUDUTXLFDPHQWH HP IXQomR desenvolvimento ou Impedimento da Ansieda-
de sua relevância prática, psicológica e social de H$XWRSURWHomRGRLQGLYtGXRFRPRSRGHVHU
SDUDRVLQGLYtGXRVHHQWUHXPWLSRPRWLYDFLR- YLVWRQD¿JXUDDVHJXLU
QDOGHYDORUHRXWUR 52'5,*8(6$660$5
-$%/216.,  $OJXQV WLSRV PRWLYDFLR- )LJXUD   &RQWtQXR FLUFXODU PRWLYDFLRQDO UH-
nais se relacionam de forma oposta a outros ou GH¿QLGR
FRPSDWtYHO FRP HOHV (VVDV FRPSDWLELOLGDGHV
H RSRVLo}HV HVWmR UHSUHVHQWDGDV SHOR PRGHOR
FULDGR SRU 6FKZDUW]   SRU PHLR GR TXDO
RVYDORUHVFRPSDWtYHLVHVWmRSUy[LPRVDRUHGRU
GRFtUFXORHVWUXWXUDGRHQTXDQWRRVYDORUHVHP
RSRVLomRHVWmRUHÀHWLGRVQRODGRRSRVWRGRFtU-
FXOROLJDGRDRSRQWRFHQWUDOj¿JXUD$WHRULD
GH6FKZDUW]  SRVWXODTXHHPVHX
QtYHOPDLVEiVLFRRVYDORUHVIRUPDPXPFRQ-
WtQXR GH PRWLYDo}HV UHODFLRQDGDV HQWUH VL RX
seja, diferentes valores possuem ênfases moti-
vacionais comuns.
O modelo apresentado em 1992, 1994
HYLGHQFLDYD GXDV GLPHQV}HV ELSRODUHV  $EHU-
WXUD SDUD 0XGDQoDV RSRVWD j &RQVHUYDomR H
Autopromoção oposta a Autotranscendência
6&+:$57=   $ GLPHQVmR DSUHVHQWD-
)RQWH 6&+:$57=et al., 2012, p. 669).

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022
90 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

7RUQDVHLPSRUWDQWHVDOLHQWDUTXHRVLV- sentado por Schwartz et al.  QRUH¿QDPHQ-

WHPDGHYDORUHVGRPLQDQWHGHXPLQGLYtGXRRX to de sua teoria. Para garantir a validade dos itens
JUXSRpRGHWHUPLQDQWHSDUDDLQÀXrQFLDHPVHX do instrumento, após a sua tradução, realizou-se
comportamento, e não valores isolados, sendo a validação semântica com um grupo de 20 estu-
necessário explorar a relação entre os valores GDQWHVGHDGPLQLVWUDomRHPXPDGDVLQVWLWXLo}HV
IRUPDGRUHVGRVGRPtQLRVPRWLYDFLRQDLVSDUDD de ensino superior de Santa Catarina.
SUHGLomRFRPSRUWDPHQWDO 6&+:$57=%,/- A escala de valores mensurada no QPV-
6.< 8PDYH]TXHRVYDORUHVH[HUFHP 5 analisa dezenove tipos motivacionais, com
H VRIUHP LQÀXrQFLD GH RXWUDV GLPHQV}HV QD WUrVLWHQVSDUDFDGDXPWRWDOL]DQGRFLQTXHQWD
YLGD GRV LQGLYtGXRV DGPLWHVH TXH RV YDORUHV e sete variáveis avaliadas. Para cada item, os
individuais dos estudantes de administração, respondentes deveriam assinalar a opção de
potenciais futuros colaboradores e tomadores UHVSRVWDTXHPHOKRUOKHUHSUHVHQWDVVH7DOHV-
GHGHFLVmRQDVRUJDQL]Do}HVSRGHVHUXPLQGL- FDODGHLGHQWL¿FDomRpFRPSRVWDSRUFLQFRSRQ-
FDGRUGHLQÀXrQFLDGRVYDORUHVHGDVGLUHWUL]HV WRVVmRHVVHVQmRVHSDUHFHQDGDFRPLJR  
organizacionais do porvir. QmR VH SDUHFH FRPLJR   VH SDUHFH PDLV RX
PHQRVFRPLJR  VHSDUHFHFRPLJR  HVH
3 MÉTODO parece muito comigo (5). O segundo bloco de
SHUJXQWDVLQYHVWLJRXRSHU¿OVRFLRGHPRJUi¿FR
7UDWDVH GH XP HVWXGR TXDQWLWDWLYR dos respondentes.
cuja metodologia segue o direcionamento de Para a validação do modelo de Schwartz
Schwartz et al.  $SHVTXLVDXWLOL]RXXPD et al. (2012), aplicou-se a Análise Fatorial
amostra de estudantes de administração de insti- &RQ¿UPDWyULD $)&  XWLOL]DQGR R SURJUDPD
WXLo}HVEUDVLOHLUDVGRHQVLQRVXSHULRUFDWDULQHQ- $026GR6366$$)&LQGLFDVHRVIDWRUHVGH-
se, públicas e privadas, incluindo participantes terminados pelo modelo teórico são encontra-
GHDPERVRVVH[RV$¿PGHDWLQJLUXPDTXDQ- GRVQDDPRVWUDSHVTXLVDGDLQGLFDQGRDVFDUJDV
tidade maior de alunos, a aplicação do survey fatoriais das variáveis testadas e sua correlação
foi realizada on-line. A coleta, realizada entre os FRPRVIDWRUHVDHODVGHVLJQDGRVYHUL¿FDQGRR
meses de maio e agosto de 2015, obteve a res- fator de correlação entre os fatores e a magnitu-
SRVWD GH HVWXGDQWHV GH  LQVWLWXLo}HV GH HQVL- GHGHVVDVFRUUHODo}HV +$,5et al., 2009).
QR VXSHULRU FRP  TXHVWLRQiULRV UHWRUQDGRV 2VGDGRVREWLGRVFRPDDSOLFDomRGDWpF-
'HVWHVIRUDPH[FOXtGRVTXHVWLRQiULRVSRURV nica revelaram o não ajustamento dos dados da
respondentes não estarem cursando Administra- DPRVWUDSHVTXLVDGDDRPRGHORWHyULFR(QWUHDV
omRHPQtYHOGHJUDGXDomRRXSRUDSUHVHQWDUHP GLYHUVDVDQiOLVHVUHDOL]DGDVRVPHOKRUHVtQGLFHV
pouca variação nas respostas, sugerindo um pre- HQFRQWUDGRV IRUDP TXLTXDGUDGR ;ð   
HQFKLPHQWRPHQRVUHÀH[LYRGDVTXHVW}HV3DUD JO S&0,1 *), 
DQiOLVHUHVWDUDPTXHVWLRQiULRVYiOLGRV tQGLFH GH DMXVWH FRPSDUDWLYR &),  
'DV LQVWLWXLo}HV GH HQVLQR SDUWLFLSDQ- UDL]GRHUURTXDGUiWLFRPpGLRGHDSUR[LPDomR
WHVXPDHUDGHQDWXUH]DS~EOLFDHVWDGXDOXPD 506($  3&/26( 
S~EOLFD IHGHUDO FLQFR S~EOLFDV PXQLFLSDLV H Tal resultado de não ajustamento dos
14 privadas. Do total de respondentes, 255 GDGRV HPStULFRV WDPEpP IRL HQFRQWUDGR HP
(59,9%) declararam-se do sexo feminino e 151 RXWURVHVWXGRVTXHWHVWDUDPRPRGHORGHTXD-
(35,4%) do sexo masculino. As faixas etárias WUR GLPHQV}HV GH 6FKZDUW]   +,**6
dos respondentes corresponderam a 24,4% de /,&+7(167(,1  /,&+7(167(,1
 DQRV  GH  DQRV  GH $,7.(13$55< $VVLPFRPRREMH-
DQRVHGHDQRV tivo de avaliar os fatores latentes existentes no
Todos os participantes responderam ao FRQMXQWR GH GDGRV FROHWDGRV H GH LGHQWL¿FDU
4XHVWLRQiULRGH3HU¿VGH9DORUHV 439 DSUH- apontar eventuais diferenças entre essa nova

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 91

HVWUXWXUDGHIDWRUHVHDHVWUXWXUDWHyULFDDERUGDGDQRHVWXGRIH]VHXVRGDIHUUDPHQWDHVWDWtVWLFD
multivariada conhecida como Análise Fatorial Exploratória (AFE). A Análise Fatorial Explorató-
ULD $)( pXPDWpFQLFDTXHSHUPLWHVXPDUL]DURVGDGRVSHVTXLVDGRVJHUDQGRIDWRUHVSRUPHLR
GDVLQWHUUHODo}HVH[LVWHQWHVHQWUHDVGLYHUVDVYDULiYHLV1HVWHSRQWRDWpFQLFDGHFRPSRQHQWHV
SULQFLSDLVIRLXWLOL]DGDSDUDDH[WUDomRGRVIDWRUHVHFRPURWDomRGHIRUPDREOtTXD
3DUD YHUL¿FDomR GH DGHTXDomR GR XVR GD WpFQLFD SULPHLUR ORJR DSyV YDOLGDU D FRQ¿D-
ELOLGDGHGRVGDGRV $OSKDGH&URQEDFK  DQDOLVDUDPVHDVFRUUHODo}HVHQWUHDVYDULiYHLV
WDEHOD RQGHVHREVHUYDPGLYHUVRVYDORUHVVXSHULRUHVDFRPSXPDGDVFRQGLo}HV
QHFHVViULDVSDUDDSOLFDomRGDWpFQLFD$LQGDFRPRPHVPRLQWXLWRDYDOLRXVHRWHVWHGHHVIHULFL-
GDGHGH%DUWOHWWTXHIRLVLJQL¿FDQWHD DSUR[LPDomR;ð *UDXVGH/LEHUGDGH 
HS &RPUHODomRDR.02LQGLFDGRUTXHPHGHDDGHTXDomRGDDPRVWUDSRGHQGRYDULDUGH
D VHQGRTXDQWRPDLVSUy[LPRGH³´PHOKRU QDDPRVWUDGHVWDSHVTXLVDWHYHYDORULJXDOD
DFLPDGROLPLWHPtQLPRDFHLWiYHOGH &521%$&+et al., 1972).
A tabela 1 apresenta o resultado da AFE, suas cargas fatoriais e o Alpha de Cronbach para
RVQRYRVIDWRUHVVXDVPpGLDVHDFRPXQDOLGDGHHQFRQWUDGDSDUDFDGDYDULiYHO

7DEHOD$QiOLVHIDWRULDOH[SORUDWyULDGRVYDORUHV9$'0& Q 
$OSKDGH&URQEDFK ! ,774 ,745 ,816 ,730 ,790 ,648 ,599 ,640 ,474 ,449 ,496 ,774

0pGLD ! 4,514 3,321 3,184 4,185 3,932 3,852 3,604 4,096 4,363 3,833 3,835 3,839

Comunalidade
Reconhecimento
Poder e Sucesso

Universalismo
Universalismo
%HQHYROrQFLD

Auto direção
Observância
Entusiasmo

Tolerância
Gentileza

(TXLGDGH
Inovação
Natureza
Tradição
06$
Valor

Ação

%(& 0,854 ,780 0,655

%(' 0,886 ,663
0,602
%(& 0,881 ,649
0,571
%(& 0,908 ,609
0,521
%(' 0,855 ,597
0,581

POR3 0,766 ,798

0,697
POR1 0,829 ,765
0,640
AC1 0,816 ,705
0,619
AC2 0,857 ,658
0,570
SES3 0,872 ,405
0,492

TR1 0,785 ,849

0,738
TR3 0,794 ,832
0,771
TR2 0,782 ,782
0,737

HE2 0,785 -,730

0,596
HE3 0,780 -,718
0,602
ST2 0,853 -,673
0,640
HE1 0,735 -,652
0,635

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022
92 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

ST3 0,842 -,472

0,445

UNN2 0,856 ,844

0,711
UNN1 0,795 ,756
0,743
UNN3 0,853 ,735
0,709

COI1 0,738 ,749

0,672
HU1 0,661 ,683
0,583
COI3 0,832 ,470
0,580

COR1 0,744 -,676

0,567
COR3 0,840 -,659
0,636
SEP1 0,791 -,533
0,557
COR2 0,786 -,517
0,585
SEP2 0,833 -,429
0,634

UNT3 0,810 ,674

0,531
UNT2 0,874 ,643
0,598
UNT1 0,871 ,363
0,477

SDA1 0,820 ,745

0,616
SDA2 0,834 ,639
0,505
SDA3 0,860 ,563
0,569

SDT1 0,709 ,776

0,662
ST1 0,766 ,594
0,556

SES1 0,780 ,661

0,592
UNC2 0,824 ,560
0,511
SEP3 0,843 ,492
0,615

AC3 0,814 -,579

0,600
POD1 0,781 -,546
0,576
%(' 0,872 -,520
0,601
1RWD2$OSKDGH&URQEDFKRVIDWRUHV$XWRGLUHomRDomR  ,QRYDomR  H(TXLGDGH  SRU
estarem abaixo de 0,60 podem trazer alguma fragilidade ou vulnerabilidade em sua formação.
)RQWH'DGRVGDSHVTXLVD

&RPRUHVXOWDGRGD$)(IRUDPHQFRQWUDGDVGR]HGLPHQV}HV YDORUHV TXHIRUDPH[WUDtGDV

XWLOL]DQGRVHRFULWpULRGDUDL]ODWHQWH2VGR]HIDWRUHVVHOHFLRQDGRVH[SOLFDPGDYDULkQFLD
encontrada. Esse modelo foi capaz de explicar as variáveis do estudo, podendo ser observado pela
FRPXQDOLGDGHGDVYDULiYHLV! WDEHOD 

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 93

7RGDV DV YDULiYHLV TXH QmR DSUHVHQWDUDP b) poder e sucesso: o fator teórico Po-
correlação com outras variáveis, a ponto de se der recurso possui como motivação o
MXQWDUHP HP XP IDWRU FRP FDUJD IDWRULDO! SRGHU GH FRQWURODU VLWXDo}HV H SHVVR-
IRUDP H[FOXtGDV GD DQiOLVH $V YDULiYHLV TXH as por meio dos bens materiais. Este
apresentaram cargas fatoriais em mais de um fa- emerge com o fator teórico Realiza-
WRUTXDQGRVXSHULRUHVDHTXHVHPRVWUDUDP omRTXHGHQRWDDPRWLYDomRVXEMDFHQ-
coerentes com a associação foram mantidas. Para WH SDUD UHDOL]DU DTXLOR TXH SRVVLELOLWH
avaliar o reagrupamento desses itens em novos DRLQGLYtGXRVHUMXOJDGRFRPR³EHP-
valores, criou-se o modelo de Valores de estudan- VXFHGLGR´SHORVGHPDLV1RHQWDQWR
WHV GH $GPLQLVWUDomR &DWDULQHQVHV 9$0'&  não atrelado, necessariamente, ao sen-
DSUHVHQWDGR QD VHTXrQFLD PHOKRU HVFODUHFHQGR tido de competência. O item de Segu-
os procedimentos metodológicos adotados. rança social, neste agrupamento, de-
nota a busca por estabilidade e ordem.
4 RESULTADOS: O MODELO VAD- A junção desses elementos deu origem
MC - MODELO DE VALORES DOS ao fator Poder e Sucesso assim deno-
ESTUDANTES DE ADMINISTRA- PLQDGRXPDYH]TXHVXDVFDUDFWHUtV-
ÇÃO CATARINENSES ticas são de busca de realização pro-
¿VVLRQDODOLQKDGDjHVWDELOLGDGHVRFLDO
2V YDORUHV FRP LWHQV DGMDFHQWHV TXH VH HVXFHVVRTXHHVWDLUiWUD]HUSRUPHLR
mantiveram unidos após a análise foram pre- GRJDQKR¿QDQFHLURHGRstatus-quo da
VHUYDGRV FRP DV GHQRPLQDo}HV RULJLQDLV GR SRVLomRDWLQJLGD
PRGHOR VmR HVWHV %HQHYROrQFLD 7UDGLomR F  WUDGLomRHVWHIDWRUPDQWpPRPHVPR
Universalismo natureza, Universalismo tole- agrupamento do fator teórico e se re-
rância e Autodireção ação. Os demais valores, ODFLRQDjSUHVHUYDomRHjFRQWLQXLGD-
FDUUHJDGRVHPQtYHLVGLIHUHQWHVDRPRGHORWHy- GHGDVWUDGLo}HVUHOLJLRVDVHFXOWXUDLV
rico, foram renomeados de acordo com as parti- d) entusiasmo: fator teórico Hedonismo
cularidades de entendimento teórico desses no- LGHQWL¿FDVH SHOD PRWLYDomR ~QLFD
vos reagrupamentos. São eles: Poder e Sucesso, de prazer. Agrupado ao fator Esti-
Entusiasmo, Gentileza, Observância, Inovação, PXODomR TXH GHPRQVWUD D EXVFD GH
(TXLGDGHH5HFRQKHFLPHQWR WDEHOD  aventura e experiências diferentes e
$ VLJQL¿FDomR PRWLYDFLRQDO GLIHUHQWH GHVD¿DGRUDV IRUPD XP ~QLFR IDWRU
DRV YDORUHV GR PRGHOR XPD GDV MXVWL¿FDWLYDV denominado de Entusiasmo, por ma-
SHODTXDOHOHVQmRVHDJUXSDUDPFRPVHXVID- QLIHVWDU R HVWDGR GH HVStULWR TXH LP-
WRUHVFRUUHVSRQGHQWHVRULJLQDLVpSUHYLVWDSRU SHOHRLQGLYtGXRDVHGHVD¿DUGHPD-
6FKZDUW] H GHVFULWD FRPR XPD ³WHQGrQFLD D neira prazerosa.
DWULEXLU HP FHUWDV FXOWXUDV XPD VLJQL¿FDomR e) universalismo natureza: este fator
PRWLYDFLRQDOGLIHUHQWHDRVYDORUHV´1RHQWDQ- PDQWpP R PHVPR DJUXSDPHQWR GR
to, o contexto dos tipos motivacionais deve ser fator teórico e, assim, conserva sua
PDQWLGR 7$0$<2 6&+:$57=  S denominação e sua motivação de pre-
340). O agrupamento dos 12 tipos motivacio- VHUYDUDQDWXUH]D
QDLVGRQRYRPRGHORpH[SOLFDGRDVHJXLU f) gentileza: este fator apresentou um
a) benevolência: o fator agrega, pratica- item de Humildade, assim como dois
PHQWH WRGDV RV LWHQV TXH FRPS}HP de Conformidade interpessoal TXH
o fator teórico, não fazendo distinção se fundamentam na polidez, cortesia
HQWUHRVGRLVIDWRUHVWHyULFRV%HQHYR- e demonstração de respeito ao evitar
lência FRQ¿DELOLGDGHH%HQHYROrQFLD importunar os outros, honrando, com
cuidado este comportamento, seus parentes e

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94 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

a educação recebida. A denominação cia com a igualdade de oportunidades

*HQWLOH]DSDUHFHXDPDLVDGHTXDGDD e justiça social para todos. Estes itens
HVWHFRQMXQWRGHIDWRUHV MXQWRVUHYHODPDSUHRFXSDomRTXHRLQ-
g) observância: neste fator, os itens de GLYtGXRSRVVXLTXDQWRjLPSDUFLDOLGDGH
Conformidade regras se agrupam com de direitos, segurança e justiça para to-
Segurança pessoal TXH GHPRQVWUD R GRVGHIRUPDQHXWUDHLJXDOLWiULD
senso de pertencimento e de preocu- l) reconhecimento: este fator reúne três
pação dos outros em relação a si, bem atributos distintos, mas relacionados.
FRPRDVHJXUDQoDGDIDPtOLDHGRVTXH 5HDOL]DomR %HQHYROrQFLD H 3RGHU
lhe são próximos. A denominação Ob- domínio 2 LWHP %HQHYROrQFLD HV-
servância foi escolhida por demons- SHFL¿FDPHQWHQHVWHFRQWH[WRVHJXQ-
trar o acatamento e cumprimento das do tendência apresentada no modelo
regras e leis, reverenciando a preocu- teórico, aproxima-se dos fatores de
pação com sua segurança pessoal e da- FRQIRUPLGDGH RX VHMD R LQGLYtGXR
TXHOHVTXHOKHVVmRSUy[LPRV EXVFD ³VHU FRQ¿iYHO´ PRWLYDGR SRU
h) universalismo tolerância: este fator um desejo de cumprir com as expec-
PDQWpPRPHVPRDJUXSDPHQWRHGH- WDWLYDVTXHRVRXWURVSRVVXHPTXDQWR
nominação do fator teórico, demons- a ele (a). Isto, alinhado com o Poder
WUDQGR R HQWHQGLPHQWR GDTXHOHV TXH domínio, esclarece a aspiração de po-
VmRGLIHUHQWHVRXVHMDUHVSHLWRjGL- GHU VREUH RV RXWURV SDUD TXH IDoDP
YHUVLGDGH DTXLORTXHDSHVVRDGHVHMDRXRUGHQD
i) autodireção açãoHVWHIDWRUPDQWpPR fortalecendo a motivação subjacente
mesmo agrupamento do fator teórico, GHVHUUHFRQKHFLGDFRPR³EHPVXFH-
bem como a motivação de ter liberda- GLGD´H[SUHVVDGDHP5HDOL]DomR
GHSDUDWRPDUDVSUySULDVGHFLV}HV
j) inovação: este fator une um item de No entanto, apenas os resultados da AFE
Autodireção pensamento, ligado ao QmR VmR VX¿FLHQWHV SDUD FRPSUHHQGHU DV LQWH-
GHVHQYROYLPHQWR H j XWLOL]DomR GDV UDo}HVHQWUHRVJUXSRVGHIDWRUHVHQFRQWUDGRV
competências intelectuais, e um de 3DUD WDQWR HVWH HVWXGR XWLOL]RX D WpFQLFD GH
Estimulação, como tentativa de re- (VFDORQDPHQWR0XOWLGLPHQVLRQDO 0'6 SDUD
DOL]DU FRLVDV QRYDV H GHVD¿DGRUDV avaliar a correspondência entre a estrutura de
A denominação Inovação manifesta YDORUHV XWLOL]DQGR R PpWRGR GD Smallest Spa-
este pensamento e vontade da pessoa ce Analysis (SSA), criando um mapa visual
HPXWLOL]DUVXDVTXDOLGDGHVVLQJXODUHV dos valores em um espaço multidimensional
SDUDH[SHULPHQWDUQRYDVLGHLDV *8770$1%25*/,1*2(6 
N  HTXLGDGH HVWH IDWRU DJUHJRX XP LWHP 2 PDSHDPHQWR GDV UHODo}HV HQWUH RV IDWRUHV
de Segurança pessoal e um de Segu- tem como base a distância euclidiana de cada
rança social TXH GHPRQVWUDP D EXVFD par de valores. Sua representação possibilita o
SRU VHQWLUVH VHJXUR QR ORFDO HP TXH HQWHQGLPHQWRGDVLQWHUUHODo}HVHQWUHRVYDOR-
está presente. O item Universalismo UHVHDLGHQWL¿FDomRGDVGLPHQV}HVPRWLYDFLR-
preocupação representa a concordân- QDLV ¿JXUD 

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 95

)LJXUD5HSUHVHQWDomRHVSDFLDOGRVYDORUHV9$'0& Q 

)RQWHGDGRVGDSHVTXLVD

'HVWDFDVH TXH R PRGHOR GH YDORUHV HVTXHFHUTXHDOJXQVIDWRUHVH[SUHVVDPHOH-

conforme Schwartz (1992, 1994) e Schwartz PHQWRVPRWLYDFLRQDLVGRVYDORUHVTXHOKHV
et al. 2012) deve ser pensado como um con- VmR DGMDFHQWHV QR FRQWtQXR 6&+:$57=
et al. $VVLPWRUQDVHSRVVtYHOSHU-
WtQXR PRWLYDFLRQDO HP TXH RV OLPLWHV HQWUH
HVVHV YDORUHV VmR GLIXVRV 2 UH¿QDPHQWR FHEHURIXQGDPHQWRWHyULFRTXHMXVWLILFDR
do modelo apresentado em Schwartz et al. QRYRDJUXSDPHQWREHPFRPRDVLQWHUDo}HV
(2012) tentou, justamente, amenizar os pro- HQWUHDVGLPHQV}HV
EOHPDV GH EDL[D FRQ¿DELOLGDGH LQWHUQD GH As medidas de distância entre as va-
riáveis, geradas em forma de mapa per-
DOJXQV tQGLFHV H R FDUUHJDPHQWR FUX]DGR GH
itens adjacentes em múltiplos fatores. Tais FHSWXDO HVWDEHOHFHP HP GXDV GLPHQV}HV
DGYHUVLGDGHV GR PRGHOR WDPEpP IRUDP HQ- a relação encontrada entre os dados, au-
contradas neste estudo, um dos motivos pelo xiliando no entendimento das grandes di-
TXDOD$)&QmRFRQ¿UPRXDHVWUXWXUDGRPR- PHQV}HV ODWHQWHV HQFRQWUDGDV QD DPRVWUD
delo teórico com exatidão. A projeção de pontos e linhas pontilhadas
na figura 3 representa o espaçamento re-
5 DIMENSÕES DO MODELO VADMC gional dos tipos motivacionais. As linhas
paralelas delimitam as diferentes facetas
Para possibilitar a explicação do re- GRVJUXSRVGHYDORUHVFKDPDGDVGLPHQV}HV
agrupamento dos fatores, torna-se neces- motivacionais. Assim, diferentemente do
ViULR FRPSUHHQGHU FDGD LWHP GHVWLWXtGR GH modelo teórico, este estudo irá apresentar
VXDV GHQRPLQDo}HV LQLFLDLV H IXQGDPHQWD- TXDWURQtYHLV
dos em seus objetivos motivacionais, sem

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022
96 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

)LJXUD0'6GLPHQV}HVžQtYHOGRVYDORUHV

TR1 TR2
ST1
TR3
HE3

UNC2 HE2
ST3
BED2
SDT1 BEC1 BEC3 ST2
AC3
BED1
BED3
POR3
UNT1
UNN2 BEC2
UNN1 POD1
SES3
UNN3 HE1
AC2

UNT2 UNT3 POR1

SDA3
COR2 AC1
COR3 SDA2
SEP3
SDA1
SEP1
SES1
COI1
COI3
COR1
SEP2
HU1

)RQWHGDGRVGDSHVTXLVD

$VSRVLo}HVQRPDSHDPHQWRSRVVXHPDO- )LJXUD'LPHQVmR/LEHUGDGH5HVSRQViYHO
gumas similaridades com a estrutura do modelo
teórico. A relação entre os valores em dimen-
V}HVPRWLYDFLRQDLVpH[SOLFDGDQDVHTXrQFLD

 ',0(16­2 /,%(5'$'( 5(6-

3216È9(/

1HVWD GLPHQVmR TXDWUR LWHQV GR YDORU

Entusiasmo e um item do valor Reconhecimen-
toDSDUHFHPSUy[LPRV ¿JXUD 2VLWHQV67
e ST3, representantes originais de estimulação,
mantiveram-se próximos de hedonismo (HE3,
HE2), conforme modelo teórico. Estes dois va- )RQWHGDGRVGDSHVTXLVD
ORUHV FRPSDUWLOKDP GD PHWD PRWLYDFLRQDO TXH
³LPSOLFDGHVHMRHH[FLWDomRDIHWLYDPHQWHDJUD- O agrupamento de hedonismo e estimula-
GiYHO´ 6&+:$57=S (VWHDJUX- ção foi, anteriormente, encontrado em dois estu-
pamento faz sentido na realidade brasileira, GRVTXHWHVWDUDPDYHUVmRGDWHRULDGHYDORUHVGH
pois a busca de prazer na vida (hedonismo) está 1992 de Schwartz na população brasileira (TA-
DVVRFLDGD DR GHVD¿R D FRUUHU ULVFRV WHU XPD 0$<26&+:$57=7(,;(,5$et al.,
vida de instigação e mudanças (estimulação).   1R HQWDQWR D GH¿QLomR GH KHGRQLVPR

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 97

FRQVLGHUDGDSRUHVWHVDXWRUHVQmRpFRUURERUDGD MDFHQWH DRV IDWRUHV GH DXWRGLUHomR 6'$  TXH

por este estudo. Para estes, o hedonismo traduz HVWmR QD GLPHQVmR VHJXLQWH GR FRQWtQXR (VWD
DSHQDV R ³SUD]HU H JUDWL¿FDomR VHQVXDO´ 7$- SUR[LPLGDGHpSUHYLVWDQRPRGHORWHyULFRSRU
0$<2 6&+:$57=  S  7(,;(,- serem esses valores congruentes, ou seja, as
RA et al., 2014, p. 10). Neste estudo, parte-se do Do}HVTXHWLSLFDPHQWHRVH[SUHVVDPVmRFRP-
HQWHQGLPHQWR GH KHGRQLVPR FRPR ³VDWLVIDomR SDWtYHLV %$5',6&+:$57= 
FRQVLJR PHVPR´ 6&+:$57=    H Os fatores AC2 e AC3 do valor Poder e
³IHOLFLGDGH´ LQGLFDQGR R VHQWLGR GH SUHHQFKL- Sucesso se alocam com os itens de poder recur-
mento dos propósitos da vida de cada pessoa. so 325325 HXPLWHPGHVHJXUDQoDVR-
7DOVDWLVIDomRQmRpDPHVPDSHUFHELGDSRUKH- FLDO 6(6 TXHQHVWHDJORPHUDGRUHSUHVHQWDD
donismo no sentido de “feel-good”, evidenciado QHFHVVLGDGHGHHVWDELOLGDGHVRFLDOH¿QDQFHLUD
como uma manifestação efêmera da sensação de SDUD XPD YLGD ³EHPVXFHGLGD´$ PHWD PRWL-
prazer de curto prazo (REISS, 2001). vacional compartilhada pelos itens de poder e
Neste sentido, a denominação da di- UHDOL]DomRp³HQIDWL]DUDVXSHULRULGDGHVRFLDOH
PHQVmR /LEHUGDGH 5HVSRQViYHO GHYH VHU LQ- HVWLPD´ 6&+:$57=S 
terpretada amplamente, considerando seu po- &RQIRUPHSRGHVHUREVHUYDGRQD¿JXUD
VLFLRQDPHQWR QR FRQWtQXR PRWLYDFLRQDO H DV 5, assim como ocorre com os itens de realiza-
FDUDFWHUtVWLFDV GD SRSXODomR DQDOLVDGD$ MXQ- ção, os fatores de poder, apesar de represen-
ção de itens de Entusiasmo, representando uma WDUHP DJRUD YDORUHV GLIHUHQWHV 325 325
SRVWXUDSRVLWLYDGHDQLPDomRTXDQWRDRGHVD¿R ±3RGHUH6XFHVVR32'±5HFRQKHFLPHQWR 
de novas experiências e descobertas, juntamen- aparecem unidos na dimensão Estabilidade.
WHFRPRLWHP%(&GH5HFRQKHFLPHQWREHP
UHSUHVHQWDPRLQGLYtGXRTXHVHSHUFHEHFRPR Figura 5 - Dimensão Estabilidade
PHPEUR UHVSRQViYHO SHOR EHPHVWDU GDTXH-
OHV TXH OKH VmR SUy[LPRV SULQFLSDOPHQWH GRV
PHPEURVGHVXDIDPtOLD
Esta caracterização pode ser assim reve-
ODGD FRPR SHUWLQHQWH j DPRVWUD GHVWD SHVTXL-
VDXPDYH]TXHRVLQGLYtGXRVUHVSRQGHQWHVVH
encontram, em sua maioria, entre 20-24 anos e
solteiros, estudantes de fases diversas na uni-
YHUVLGDGH(VVDVTXDOLGDGHVUHSUHVHQWDPSRV-
VLYHOPHQWHHVWXGDQWHVTXHGHL[DUDPDFDVDGRV
familiares para terem seu próprio espaço nos
~OWLPRVDQRVHSRUDFDVRWDPEpPWHQKDPPX- )RQWHGDGRVGDSHVTXLVD
dando de cidade para os estudos, e, junto com
HVWDDQLPDomRGHXPDQRYDH[SHULrQFLDHSHUt- Assim como no modelo teórico, o valor
odo de vida, ainda assim se sentem responsá- poder recurso (POR) e poder domínio (POD)
YHLVHPFXPSULUFRPDVH[SHFWDWLYDVTXHVHXV VHGLVWLQJXHPQHVWHHVWXGRQDPHGLGDHPTXH
familiares depositaram nele (a). o item poder domínio (POD1) se agrupa com
%('H$& QRYDORU5HFRQKHFLPHQWR GH-
',0(16­2(67$%,/,'$'( PRVWUDQGRTXHRSRGHUGHLQÀXHQFLDURVGHPDLV
está motivado pela busca de Reconhecimento.
Esta dimensão agrupou todos os itens do 2SRVLFLRQDPHQWRGH32'QD0'6FODUL¿FD
valor Poder e Sucesso, dois itens do valor Re- TXHWDOUHFRQKHFLPHQWRUHODFLRQDVHjiUHDSUR-
conhecimento e um fator do valor Entusiasmo. ¿VVLRQDOGRLQGLYtGXR2VLWHQV325H325
O item HE1 de Entusiasmo posicionou-se ad- representantes do poder recurso, agrupam-se

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98 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

no valor Poder e Sucesso, demonstrando a im- PHQWH GHQRWD D ³OLEHUGDGH SDUD GHWHUPLQDU
SRUWkQFLDGRJDQKR¿QDQFHLURSDUDDWHVWDURVX- VXDV SUySULDV Do}HV´ 6&+:$57= et al.,
FHVVRSUR¿VVLRQDOGRLQGLYtGXR 6&+:$57= $VHJXUDQoDpes-
O posicionamento central de HE1 soal (SEP), na estrutura teórica, descreve a
nesta dimensão, representando o valor En- FRQILDQoDHERDGLVSRVLomRGRLQGLYtGXRHP
tusiasmoGHPRQVWUDTXHDEXVFDGHHVWDEL- UHODomR DRV TXH OKH VmR SUy[LPRV RULJL-
OLGDGH SRGHU H VXFHVVR QmR p DSHQDV XPD nando senso de pertencimento e sensação
busca financeira e social, pois ela necessita, GH TXH RV RXWURV VH SUHRFXSDP FRP D VXD
WDPEpPWUD]HUSUD]HUHDOHJULD(VWHDFKDGR SHVVRD 1R HQWDQWR GHVWDFDVH TXH 6(3 H
FRUURERUD R HVWXGR GH 0DFHGR   VH- SEP2 ficam muito próximos de COR1 (con-
JXQGRRTXDODSHVDUGHRVGRPtQLRVPRWLYD- formidade regras UHYHODQGRTXHHVWHVHQVR
cionais de maior influência para a Geração de pertencimento ao grupo depende do aca-
<HPUHODomRDRWUDEDOKRVHUDEXVFDGH³HV- WDPHQWRjVUHJUDVHVWDEHOHFLGDV$SUR[LPL-
WDELOLGDGH ILQDQFHLUD´ H ³UHDOL]DomR´ HVVD dade desses fatores demonstra, claramente,
geração busca apenas ganhar dinheiro sufi- o processo de formação da identidade e pa-
ciente para se sustentar e possuir uma vida SpLVVRFLDLVTXHpLQIOXHQFLDGDSHORVYDORUHV
confortável, sendo indispensável e mais GDFXOWXUDVRFLDOHPTXHRLQGLYtGXRHVWiLQ-
importante ter prazer em seus empregos e serido (STERN et al.  6&+:$57=
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6$*,96&+:$57= 
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pessoal se constrói na busca por igualar-se
A dimensão Pertencimento associou dois RX GLIHUHQFLDUVH GR JUXSR VRFLDO D TXH R
fatores do valor Autodireção ação, três itens do LQGLYtGXR SHUWHQFH &,$03$   (VVD
valor Observância e um item do valor Equida- fina dependência entre homem e sociedade
de ¿JXUD  confirma a força das normas sociais como
determinantes do comportamento humano,
Figura 6 - Dimensão Pertencimento HQTXDQWR HVWH PXWXDPHQWH DV SUHVFUHYH H
. OHJtWLPD
1HVWH VHQWLGR DV GLVSRVLo}HV LQD-
WDV GR LQGLYtGXR R PRYHP D GHWHUPLQDU DV
SUySULDV Do}HV 6'$ 6'$  SRU PHLR GH
suas experiências individuais de aprendiza-
do e socialização, interpretando e acatando
DV QRUPDV VRFLDLV GR JUXSR GH TXH GHVHMD
ID]HU SDUWH &25  (VWH PRYLPHQWR p LP-
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conhecido e lembrado como um integrante
HTXLYDOHQWH HP LPSRUWkQFLD SRU VHXV SDUHV
)RQWHGDGRVGDSHVTXLVD 6(36(3 

3RGHVHSHUFHEHUTXHRVLWHQVGRYDORU ',0(16­2&$87(/$
AutodireçãoDomR 6'$6'$ VHDIDVWDP
dos itens de estimulação (ST) e universalis- A dimensão Cautela associou itens de
mo tolerância 817  VHQGR TXH R PRGHOR três valores distintos, sendo um fator do valor
teórico previa a sua aproximação. Autodireção ação, um item do valor Equidade
Auto direção ação (SDA) especifica- e dois de Gentileza.

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 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 99

Figura 7 - Dimensão Cautela de segurança, representada pela dimensão, pare-

FHVHUFRPEDWLGDSHORIDPRVR³MHLWLQKREUDVLOHL-
UR´ +8&2, HPVDEHUSROLGDPHQWHSHGLU
ou conseguir algo de sua vontade (SDA1), sem
TXH LVVR SDUHoD GHVUHVSHLWRVR RX RIHQVLYR DRV
GHPDLV XPD PDQHLUD GH VXSHUDU RV GHVD¿RV D
VHUHPHQIUHQWDGRVQRGLDDGLD,VWRpFRQGL]HQ-
te com o valor achado por Tamayo e Schwartz
(1993) na versão brasileira do QPV-21 chamado
GH³HVSHUWR´TXHIRLGH¿QLGRFRPRDKDELOLGD-
GHGH³GULEODUREVWiFXORVSDUDFRQVHJXLURTXH
TXHUR´ 7$0$<2S $VVLPDRXVDU
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segue diminuir a possibilidade de ameaças, bem
)RQWHGDGRVGDSHVTXLVD como se torna uma maneira de suprimir o for-
PDOLVPRSUHVHQWHQDVRFLHGDGHEUDVLOHLUD %$5-
Curiosamente, conforme pode ser obser- 52635$7(6 
YDGRQD¿JXUDHVVDGLPHQVmRDJUXSRXYDORUHV
TXHQRPRGHORWHyULFRVmRFRQVLGHUDGRVFRQ- ',0(16­25(63(,72
ÀLWDQWHV 6'$vs. COI). Valores incongruentes
VmR UHSUHVHQWDGRV SRU HQWUDUHP HP FRQÀLWR A dimensão Respeito formou-se com
XPDYH]TXHDVDo}HVTXHRVH[SUHVVDPSRGHP o agrupamento de dois itens do valor Obser-
GL¿FXOWDUDUHDOL]DomRGRYDORURSRVWRRXVHMD vância, um fator de Gentileza e dois itens de
WRPDUVXDVSUySULDVGHFLV}HVSDXWDGDVQDOLEHU- Universalismo tolerância, conforme pode ser
GDGHGHDJLUGDPDQHLUDTXHPHOKRUOKHSDUHFHU REVHUYDGRQD¿JXUD
(autodireção ação - SDA) pode ser suprimido
pela necessidade de agir em conformidade com Figura 8 - Dimensão Respeito
as regras sociais vigentes (conformidade social
– COI). Este contraste deveria expressar uma
FRUUHODomRQHJDWLYDHQWUHRVLWHQVTXHRUHSUH-
VHQWDP %$5',6&+:$57= 
É o item SES1 do valor Equidade TXH
dá forma para a interpretação dessa dimen-
são. A segurança social representa o desejo de
³SURWHomR H HVWDELOLGDGH QD VRFLHGDGH HP JH-
UDO´ 6&+:$57= et al.,  6&+:$57=
)RQWHGDGRVGDSHVTXLVD
2021) e compartilha da meta motivacional de
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O objetivo motivacional desta dimensão
³HQIDWL]DPDSURWHomRGDRUGHPHDKDUPRQLD
SRGHVHULQWHUSUHWDGRFRPR³DFHLWDUHHQWHQGHU
QDVUHODo}HV´ 6&+:$57=S 
DTXHOHV TXH VmR GLIHUHQWHV GD PLQKD SHVVRD´
2 LWHP &2, HVSHFL¿FDPHQWH GHPRQV-
817817 EXVFDQGRHGXFDGDPHQWHQmR
tra a polidez, cortesia, o respeito, evitando de-
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sagradar os outros, em harmonia com HU1,
DV UHJUDV H DV REULJDo}HV IRUPDLV HVWLSXODGDV
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&25±&25  6&+:$57=et al., 2012, p.
para si. A dimensão Cautela parece, fortemente,
669). No entanto, a interpretação dos itens de
MXVWL¿FDGD SHOR KLVWyULFR GH IDOWD GH VHJXUDQoD
conformidade (COR2, COR3, COI1) deve ser
social (SES1) vivido pelos brasileiros. Esta falta
REVHUYDGDSHODEXVFDPRWLYDFLRQDOGH³HQIDWL-

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022
100 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

zar a proteção da ordem e a harmonia das rela- ³GHYRomRSHOREHPHVWDUGRVPHPEURVGRJUX-

o}HV´7DODQiOLVHSDUWHGDSUR[LPLGDGHGHVVHV SR´ 6&+:$57=et al., 2012, p. 669).
itens no mapa ao fator SES1, na dimensão Cau- $SHVDU GD SUHVHQoD GH %(& QHVWD GL-
tela 6&+:$57=S  PHQVmR H D SRVVtYHO UHODomR HQWUH SUHRFXSDomR
Da mesma maneira, os itens UNT2, com o ambiente natural e o bem-estar coletivo,
817HVWmRSUy[LPRVGRIDWRU%(&SRVLFLR- FRUUHVSRQGrQFLD TXH UHSUHVHQWD OLWHUDOPHQWH D
nado na dimensão Conservação Ambiental. A ideia de sustentabilidade, esta dimensão represen-
relação motivacional entre universalismo e be- ta, para este modelo, a sustentabilidade ambiental
QHYROrQFLDVHH[SUHVVDQD³SUHRFXSDomRFRPD (/.,1*721 
YDORUL]DomRGRVRXWURV´HHPDPERVRVYDORUHV &RPR Mi LGHQWL¿FDGR SRU 6FKZDUW] et al.
GR LQGLYtGXR ³WUDQVFHQGH RV LQWHUHVVHV HJRtVWL-  R FUHVFLPHQWR GDV GLVFXVV}HV H LQLFLDWL-
FRV´ 6&+:$57=  S   3HODV FRUUH- YDV JOREDLV TXDQWR DRV SUREOHPDV VRFLRDPELHQ-
WDLV WHP FRQWULEXtGR SDUD XP DXPHQWR GD cons-
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dimensão representa, fortemente, a abertura dos ciência ecológica /LPD   GHVWDFD TXH WDO
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dade ser racial, sexual, cultural, religiosa ou de PDLVDPSORTXDQWRjDWXDOFRQGLomRGHUHODFLRQD-
visão de mundo, demonstrando respeito e não mento entre sociedade e natureza. No entanto, o
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sido correlacionado, amplamente, como efeito
 ',0(16­2 &216(59$d­2 das normas sociais, ou seja, a crença normativa
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mente, pelos fatores de Universalismo nature- WHRULHQWDPVXDVDo}HVGHDFRUGRFRPDVUHJUDV
]DFRQIRUPH¿JXUD vigentes da comunidade. Assim, tal consciência
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Figura 9 - Dimensão Conservação Ambiental intenção de proteção ambiental ou de aprovação
QD³SURYDVRFLDO´ 0$11,1*S 0LO-
OHU  FRQ¿UPRXHPVHXHVWXGRTXHRFRP-
portamento ambiental de outras pessoas do grupo
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WDOLQÀXrQFLDDIHWDVHXFRPSRUWDPHQWR
O modelo VAMDC, então, corrobora o
HQWHQGLPHQWR DSUHVHQWDGR QD PHGLGD HP TXH
essa dimensão (Preservação Ambiental) se po-
)RQWHGDGRVGDSHVTXLVD siciona ao lado da dimensão Respeito com uma
forte representação do valor conformidade com
Universalismo e benevolência compar- DVUHJUDV &25&25 3HORH[SRVWRpFODUR
WLOKDPGDPHWDPRWLYDFLRQDOGH³SUHRFXSDomR HSHUWLQHQWHFRQVLGHUDUTXHRPRGHORWDPEpPVH
com a valorização dos outros e a transcen- D¿UPDTXDQWRjIRUoDGHRSRVLomRPRWLYDFLRQDO
GrQFLD GRV YDORUHV HJRtVWLFRV´ 6&+:$57= GDVGLPHQV}HV
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apresentado como uma faceta do valor univer-
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VDOLVPRTXHHVSHFL¿FDPHQWHGHQRWDRREMHWL-
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benevolência preocupação %(& GHWHUPLQDD
HVWUDQKRHQWUHVHXVHOHPHQWRVXPDYH]TXHLWHQVGH

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 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 101

TXDWURYDORUHVGLIHUHQWHVVHDJUXSDPQDPHVPDIDWLD DXWRGLUHomR 6'7 HHVWLPXODomR 67 pR³LQWHUHVVH

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UDDGLPHQVmRpFRQVWLWXtGDSRUXPLWHPGRYDORU S ,QWHUSUHWDVHDVVLPTXHDFULDWLYLGDGH
Universalismo tolerânciaWUrVIDWRUHVGH%HQHYROrQ- (SDT1) e estimulação para fazer algo novo e desa-
FLDRVYDORUHVGH,QRYDomRHXPIDWRUGH(TXLGDGH ¿DGRU 67 GRYDORU,QRYDomRQHVWHDJUXSDPHQWR
JDQKDIRUoDGHLQRYDomRVRFLDOXPDYH]TXHWDQWR
Figura 10 - Dimensão Indulgência os valores de universalismo e benevolência são au-
WRWUDQVFHQGHQWHVRXVHMDVXDVPRWLYDo}HVQmRVmR
de foco pessoal, mas sim social.
Schwartz e Tamayo (1993) encontraram o
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R 493 6&+:$57=   3DUD RV DXWRUHV
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valor, apesar de não constar na versão QVP-5 utili-
]DGDQHVWHHVWXGRFRQGL]FRPDGHVFULomRGHTXHRV
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turo, têm senso de justiça social e se engajam em ati-
O modelo teórico de Schwartz et al. (2012) YLGDGHVYROXQWiULDVFRPIUHTXrQFLD .817= 
PRVWUDTXHQDVGLYHUVDVWHVWDJHQVSDUDDFRQVWUXomR
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lismo tolerância apresentou uma localização in-
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conformidade. O objetivo motivacional de Univer- YDORUWUDGLomRGRPRGHORWHyULFR%DVLFDPHQWH
salismo tolerância 817 p³DFHLWDUHFRPSUHHQ- p IRUPDGD SHORV WUrV LWHQV GR YDORU WUDGLomR H
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de benevolência cuidado %(& ± QD GLPHQVmR
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ção entre universalismo (UNC) e autodireção (SDT)
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julgamento, e conforto com a diversidade da exis-
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022
102 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

$ PHWD PRWLYDFLRQDO GH WUDGLomR p SUR des futuras não deixa de lembrar e de guiar suas
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IDPtOLD RX WUDGLo}HV UHOLJLRVDV´ 6&+:$57= culturais e familiares. Dessa forma, essa dimen-
et al., 2012, p. 669). Esta meta compartilha com são se localiza na margem entre interesses cole-
D EHQHYROrQFLD D ³SURPRomR GD GHYRomR GR tivos e individuais, mantendo seu caráter misto.
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nesta dimensão se manteve, juntamente com os 6 ORDEM DAS DIMENSÕES AO
itens de tradição, foi benevolência FRQ¿DELOLGD REDOR DO CÍRCULO MOTIVA-
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FRQ¿iYHOH¿HODRJUXSR´ 6&+:$57=et al.,
2012, p. 669). $V FRQVLGHUDo}HV SDUD D LQWHUSUHWDomR H
No modelo teórico, o valor tradição está FRQVWUXomRGDRUGHPGRFRQWtQXRPRWLYDFLRQDO
presente na dimensão de ordem superior conser- GR PRGHOR9$'0& respeitaram as determina-
YDomR TXH DSHVDU GH WHU IRFR VRFLDO GHVFUHYH o}HVGRPRGHORWHyULFR$SULPHLUDGHWHUPLQD
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aos costumes religiosos e culturais. os tipos motivacionais de valores relacionam-se
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em todo o Estado. Assim, estes mantiveram
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 103

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FDVRGH2EVHUYkQFLDH7UDGLomR3DUDPHOKRUHQWHQGLPHQWRGRVFRQÀLWRVPRWLYDFLRQDLVRTXDGUR
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VHUYDVH TXH DV GLPHQV}HV GH ž QtYHO TXH restrição, ordem e evitar mudanças
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teresses individuaisIRUDP/LEHUGDGHUHVSRQ- servância 
ViYHO(VWDELOLGDGHH3HUWHQFLPHQWRHQTXDQWR d) autotranscendência: enfatiza a auto-
os interesses coletivos foram expressados por transcendência dos interesses pró-
FLQFRFRQMXQWRVGHYDORUHVVmRHVWHV&DXWHOD prios em detrimento do bem-comum,
5HVSHLWR &RQVHUYDomR DPELHQWDO ,QGXOJrQ- ou seja, transcende os interesses ego-
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duais como coletivos, situam-se nas fronteiras H/HJDGR 
dessas duas áreas. Apesar da disposição dos novos fato-
$V PRWLYDo}HV H RV YDORUHV GH ž QtYHO UHV DV TXDWUR SULQFLSDLV JUDQGH]DV TXH UHSUH-
TXHUHSUHVHQWDPDVTXDWURGLPHQV}HVGHRUGHP VHQWDP RV UHTXHULPHQWRV EiVLFRV GRV YDORUHV
VXSHULRU žQtYHO VmRGHVFULWDVDVHJXLU DWULEXtGRV SRU 6FKZDUW]   VmR PDQWLGDV
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b) autopromoção: destaca a busca pelos PLQDQWHSDUDDLQÀXrQFLDQRFRPSRUWDPHQWRH
interesses pessoais (Estabilidade e não apenas seus valores individualmente. Com
3HUWHQFLPHQWR  base nisso, torna-se necessário explorar a rela-

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104 ARTIGOS | A teoria de valores de individuais e a realidade brasileira

omRHQWUHRVYDORUHVHRVIRUPDGRUHVGRVGRPt- histórico, estão os determinantes da identidade

QLRVPRWLYDFLRQDLVD¿PGHSUHGL]HUFRPSRUWD- individual. Quando a identidade está alinhada
PHQWRV 6&+:$57=%,/6.<  FRPRVYDORUHVTXHHVWDEHOHFHPFRPRRVLQGL-
2 FiOFXOR GH KLHUDUTXLD SHUPLWLX D GH- YtGXRVHJUXSRVUHÀHWHPHUHDJHPjHVWUXWXUD
terminação dos valores com maior representa- VRFLDO YLJHQWH WRUQDVH SRVVtYHO FRQVHUYiOD
tividade na amostra, destacando os seguintes RXWUDQVIRUPiOD &,$03$ 2H[SRVWR
YDORUHV EHQHYROrQFLD DXWRGLUHomR DomR HQ- fortalece a importância do aprimoramento dos
WXVLDVPR XQLYHUVDOLVPR WROHUkQFLD H XQLYHU- estudos de mensuração de valores individuais
VDOLVPRQDWXUH]D(VVHVGDGRVUHYHODPTXHRV para a realidade brasileira.
HVWXGDQWHV SHVTXLVDGRV SRVVXHP R FRPSRUWD- 1DDPRVWUDSHVTXLVDGDRVGDGRVGHPRQV-
mento pró-social destacado, representado por traram o direcionamento a valores importantes
uma visão ecocêntrica de mundo, de orientação na direção de comportamentos sustentáveis, tais
VRFLDODOWUXtVWLFD'DPHVPDPDQHLUDDSUHVHQ- como benevolência, universalismo tolerância,
oD GR YDORU XQLYHUVDOLVPR QDWXUH]D WDPEpP universalismo natureza HTXLGDGH LQRYDomR H
revelou a preocupação ambiental, caracteri- WUDGLomRYDORUHVHVVHVSUHVHQWHVQDVGLPHQV}HV
]DQGR XPD SRVVtYHO FRQGXWD SUyHFROyJLFD GH GHžQtYHOUHVSHLWRFRQVHUYDomRDPELHQWDOLQ-
RULHQWDomRELRVIpULFD3HUFHEHVHTXHRFtUFXOR dulgência e legado. Tais achados permitem rela-
PRWLYDFLRQDOREVHUYDGRQDSHVTXLVDGHVWDFDD cionar os valores desses estudantes como função
composição de valores voltados para compor- normativa dos comportamentos esperados, po-
tamentos sustentáveis, em linha com os Objeti- dendo, assim, pressupor seus comportamentos
vos do Desenvolvimento Sustentáveis da ONU. SRU PHLR GHVVHV UHVXOWDGRV FRQVLGHUDQGR TXH
3RGHVHHVSHFXODUTXHWDLVYDORUHVVmRFDUDFWH- RVYDORUHVJXLDUmRDVDo}HVHDVDWLWXGHVGHVWHV
UtVWLFRVGHIXWXURVOtGHUHVVXVWHQWiYHLVGHYLGRj LQGLYtGXRVWDOFRPRDSUHJRDP3DWR2OLYHLUDH
SUHGRPLQkQFLDGHYDORUHVGHDEHUWXUDjPXGDQ- Tamayo (2002), levando a comportamentos sus-
ça e autotranscendentes. tentáveis do ponto de vista social e ambiental.
Nesses termos, este estudo ofereceu a
7 CONCLUSÕES construção, por meio da Teoria de Valores de
Schwartz et al.  GRPRGHOR9$'0&DSOL-
A mensuração dos valores dos estudan- cado a uma parcela de estudantes catarinenses.
tes de Administração catarinenses, por meio $VVLPQRYDVSHVTXLVDVFRPXPDDPRVWUDSUR-
da Teoria de Valores Universais de Schwartz EDELOtVWLFD VHULDP QHFHVViULDV SDUD FRPSURYDU
(1992, 1994) e Schwartz et al. (2012), permitiu a nova estrutura de valores proposta pelo VAD-
DYHUL¿FDomRGDYDOLGDGHGHVWHPRGHORWHyULFR 0& QR FRQWH[WR SURSRVWR RX HP XPD DPRVWUD
em uma população de jovens brasileiros. Tal ampliada da realidade dos estudantes brasileiros
conhecimento permite a compreensão de com- de várias áreas de conhecimento, tendo em vis-
portamentos prováveis ligados a um grupo de ta o caráter inter e transdisciplinar do tema. Da
potenciais tomadores de decisão organizacio- PHVPDPDQHLUDVXJHUHVHTXHIXWXUDVSHVTXLVDV
QDO IRUPDGRV SRU LQVWLWXLo}HV GH HQVLQR VXSH- possam testar a disposição dos valores encontra-
rior brasileiras. dos neste estudo para a população brasileira de
$ LGHQWL¿FDomR GRV YDORUHV LQGLYLGXDLV administradores/gestores. Tal sugestão parte da
IDYRUHFHDUHÀH[mRVREUHDUHODomRGRVLQGLYt- LGHLDGHTXHFRQKHFHUDHVWUXWXUDGHYDORUHVGRV
duos com seu grupo, assim como com o meio LQGLYtGXRVWRUQD~WLODFRPSUHHQVmRGRVDVSHF-
HP TXH YLYHP (VVD UHÀH[mR P~OWLSOD HQWUH tos comportamentais deste público, possibilitan-
LQGLYtGXRPHLRHVRFLHGDGHIDFLOLWDRFRQKHFL- do a multiplicação de estudos sobre valores hu-
PHQWRGDVSRVVLELOLGDGHVGHGLIHUHQWHVFRQ¿JX- PDQRVHVXDVLPSOLFDo}HVQRVGLYHUVRVDVSHFWRV
UDo}HVGDRUGHPVRFLDO1HVWDRUGHPLQVHULGRV GDV GHFLV}HV JHUHQFLDLV H GRV FRPSRUWDPHQWRV
na estrutura social, e, de acordo com o contexto GDVRUJDQL]Do}HVQR%UDVLO

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Priscila Keller Pires, Graziela Dias Alperstedt 105

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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 87-106, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Velda Chan, Susana C. Silva, Alessandro Lampo 107

doi:10.12662/2359-618xregea.v11i3.p107-118.2022

ARTIGOS

HOW SOCIAL MEDIA AFFECTS THE PURCHASE

INTENTIONS OF FEMALE CONSUMERS IN
MACAO - WATCHING BEAUTY AND COSMETICS
PRODUCT EXPERIENCE VIDEOS ON YOUTUBE

COMO AS MÍDIAS SOCIAIS AFETAM AS

INTENÇÕES DE COMPRA DAS CONSUMIDORAS
FEMININAS EM MACAU - ASSISTINDO A VÍDEOS
DE EXPERIÊNCIA DE PRODUTOS DE BELEZA E
COSMÉTICOS NO YOUTUBE

ABSTRACT

YouTube has become increasingly popular for marketing

purposes. As corporate and user-generated content is widely
available on this platform, beauty-related professionals need
to understand how to create videos that make their products
more appealing and stand out from the clutter. In this study,
we examine four factors (i.e., perceived usefulness of the
information, perceived credibility of the information, attitude
toward the purchase, and perceived video characteristics)
that affect the purchase intentions of female consumers.
After viewing beauty-related videos, a sample of 204 female
FRQVXPHUV ZDV DQDO\]HG E\ VWUXFWXUDO HTXDWLRQ PRGHOLQJ
The findings showed that videos with more views, likes, and
comments tend to have a greater effect on the respondents'
intentions to purchase. Also, the factors of perceived usefulness
Velda Chan
of the information, perceived credibility of the information,
[Link]@[Link]
University of Saint Joseph, and attitude toward the purchase exhibited a significant effect
Macau. on the intention to buy beauty-related products. The result
VKRZHG WKDW SHUFHLYHG YLGHR FKDUDFWHULVWLFV VXFK DV TXDOLW\
Susana C. Silva and visuals) did not significantly influence the purchase
ssilva@[Link]
PhD (Marketing). Associate
intention, however, there is evidence that this factor should
professor at Universidade not be ignored by content creators. Finally, our research
Católica Portuguesa - Porto. provides insights, strategies, and future directions for industry
Católica Porto Business School, practitioners and marketers.
Portugal. University of Saint
Joseph, Macau..
Keywords: <RX7XEH PDUNHWLQJ <RX7XEH EHDXW\ SURGXFWV
Alessandro Lampo EHDXW\DQGFRVPHWLFVPDUNHWLQJSXUFKDVHLQWHQWLRQ
[Link]@[Link]
University of Saint Joseph,
Macau.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 107-118, set./dez. 2022
108 ARTIGOS_+RZVRFLDOPHGLDD൵HFWVWKHSXUFKDVHLQWHQWLRQVRIIHPDOHFRQVXPHUVLQPDFDRZDWFKLQJEHDXW\DQGFRVPHWLFVSURGXFWH[SHULHQFHYLGHRVRQ\RXWXEH

RESUMO users watching videos (STATISTA, 2022).

Accordingly, content creation is becoming a
O YouTube tem se tornado cada vez mais popular UHFRJQL]HG SURIHVVLRQ ,QÀXHQFHUV DQG .H\
SDUD ¿QV GH PDUNHWLQJ &RPR R FRQWH~GR 2SLQLRQ/HDGHUV .2/V RIWHQSXUVXHDFDUHHU
corporativo e gerado pelo usuário está amplamente LQVSHFL¿FLQGXVWULHVE\XVLQJWKHLUFKDQQHOVLQ
GLVSRQtYHO QHVWD SODWDIRUPD RV SUR¿VVLRQDLV cooperation with emerging or popular brands.
UHODFLRQDGRV j EHOH]D SUHFLVDP HQWHQGHU According to the website Statista (2022),
FRPR FULDU YtGHRV TXH WRUQHP VHXV SURGXWRV beauty-related videos such as makeup and
PDLV DWUDHQWHV H VH GHVWDTXHP GD GHVRUGHP skincare tutorials, cosmetics, and product
1HVWH HVWXGR H[DPLQDPRV TXDWUR IDWRUHV RX recommendations are among the most popular
seja, percepção da utilidade da informação, content on YouTube. There were 169 billion
percepção da credibilidade da informação, views on beauty-related videos in 2018, and
DWLWXGH HP UHODomR j FRPSUD H SHUFHSomR GDV that number keeps rising. Some of the top
FDUDFWHUtVWLFDVGRYtGHR TXHDIHWDPDVLQWHQo}HV subscribed beauty content creators on YouTube
de compra das consumidoras femininas. Após a totaled 16 million subscribers in early 2022.
YLVXDOL]DomR GRV YtGHRV UHODFLRQDGRV j EHOH]D In the past, companies relied on traditional
uma amostra de 204 consumidoras femininas foi media (magazines, newspapers, TV, etc.) and
DQDOLVDGDSRUPHLRGHPRGHODJHPGHHTXDo}HV celebrities to promote their brands and deliver
HVWUXWXUDLV2VUHVXOWDGRVPRVWUDUDPTXHYtGHRV their messages to potential customers. In recent
FRPPDLVYLVXDOL]Do}HVFXUWLGDVHFRPHQWiULRV years, however, brands have increasingly relied
WHQGHPDWHUXPHIHLWRPDLRUVREUHDVLQWHQo}HV RQ NH\ RSLQLRQ OHDGHUV DQG LQÀXHQFHUV DFWLYH
GH FRPSUD GDV HQWUHYLVWDGDV $OpP GLVVR RV on social media platforms, which has proven to
fatores de percepção da utilidade da informação, EHKLJKO\H൵HFWLYH
percepção da credibilidade da informação e 3UHYLRXV VWXGLHV LQYHVWLJDWHG WKH H൵HFW
DWLWXGH HP UHODomR j FRPSUD GHPRQVWUDUDP RI <RX7XEH YLGHRV RQ FRQVXPHUV¶ LQWHQWLRQ
XP HIHLWR VLJQL¿FDWLYR VREUH D LQWHQomR GH to purchase beauty and cosmetic products
FRPSUD GH SURGXWRV UHODFLRQDGRV j EHOH]D 2 <h.6(/0$7+85.+$1'(/:$/
UHVXOWDGR PRVWURX TXH DV FDUDFWHUtVWLFDV GR 0,77$/   KRZHYHU LQVLJKWV UHODWHG WR
YtGHRSHUFHELGR FRPRTXDOLGDGHHYLVXDLV QmR WKH FRQWH[W RI 0DFDX DUH DEVHQW 'DWD VKRZV
LQÀXHQFLDUDP VLJQL¿FDWLYDPHQWH D LQWHQomR GH that 77 percent of internet users habitually
FRPSUD QR HQWDQWR Ki HYLGrQFLDV GH TXH HVWH ZDWFK<RX7XEHLQ0DFDXRIZKLFKSHUFHQW
fator não deve ser ignorado pelos criadores de DUH ZRPHQ 0$&$2 $662&,$7,21 )25
FRQWH~GR )LQDOPHQWH QRVVD SHVTXLVD IRUQHFH INTERNET RESEARCH, 2019). Situated at the
LQVLJKWV HVWUDWpJLDV H GLUHo}HV IXWXUDV SDUD RV PRXWKRIWKH3HUO5LYHU0DFDXLVDÀRXULVKLQJ
SUR¿VVLRQDLVGDLQG~VWULDHPDUTXHWHLURV Special Administrative Region (SAR) part
of China, where gambling is the pillar of the
Palavras-chave: PDUNHWLQJ QR <RX7XEH HFRQRP\ /$032/(( DQGRQHRIWKH
SURGXWRVGHEHOH]DGR<RX7XEHPDUNHWLQJGH wealthiest places in the world (FRASER, 2018).
EHOH]DHFRVPpWLFRVLQWHQomRGHFRPSUD 7R¿OOWKHJDSLQWKHOLWHUDWXUHWKLVSDSHUVHHNV
to investigate the impact of YouTube videos
on the local beauty and cosmetic industry. The
1 INTRODUCTION main objective is to explore the factors that
LQÀXHQFHIHPDOHFRQVXPHUV¶SXUFKDVHLQWHQWLRQV
%HDXW\UHODWHG YLGHRV DUH PRUH DQG after being exposed to beauty-related videos on
more popular on social media. Globally, around YouTube. Ultimately, this research provides
37 percent of the digital population accessed strategies and insights for industry practitioners
YouTube in 2021, with more than nine in ten and marketers.

5*HVW$QiO)RUWDOH]DYQSVHWGH] ,661_H,661;
 AUTORES | Velda Chan, Susana C. Silva, Alessandro Lampo 109

2 LITERATURE REVIEW of the information, the perceived credibility

RI WKH LQIRUPDWLRQ WKH SHUFHLYHG YLGHR¶V
<2878%( characteristics, and the attitude toward the
SXUFKDVH <h.6(/  0$7+85
Communication and sharing of .+$1'(/:$/0,77$/ ZKLFKZLOO
information online are made possible today be discussed in turn. Nevertheless, the number
through social media platforms. In the past of studies focusing on purchase intention
years, such platforms have deeply penetrated related to YouTube videos is still limited.
WKH PHFKDQLF RI SHRSOH¶V HYHU\GD\ OLYHV
WR D SRLQW WKDW WKH\ JUHDWO\ D൵HFW FRQVXPHU  3(5&(,9(' 86()8/1(66 2)
SUHIHUHQFHV $1$1'$ :$1'(%25, 7+(,1)250$7,21 38
2016). Among several, YouTube is a platform
for online video and participatory culture Perceived usefulness relates to the degree
%85*(66*5((1 WKDWDOORZVXVHUV to which a person believes that using a system
to share their content easily. could bring some advantages (DAVIS, 1989).
Since its launch in 2005, YouTube has It is usually assumed that information from
grown from a repository of amateur videos into websites can be considered an important factor
the biggest online video platform worldwide 3$9/28)<*(1621 <NVHO  
(STATISTA, 2022). As YouTube became for instance, found that the perceived usefulness
popular, several features have also been added of the information communicated through videos
RYHUWLPH)RUH[DPSOHXVHUVFDQ³WDJ´YLGHRV ZRXOG LQFUHDVH FRQVXPHUV¶ SXUFKDVH LQWHQWLRQ
with keywords or phrases that best describe the Additionally, consumers tend to believe that the
FRQWHQWWKLVIHDWXUHSURYLGHVXVHUVZLWKDOLVW information provided would reduce the risk of
RIVXJJHVWHGYLGHRV *,//et al., 2007) which PDNLQJDZURQJGHFLVLRQZKLFKLQWXUQD൵HFWV
greatly enhances their browsing experience. WKHLU SXUFKDVH LQWHQWLRQ <h.6(/  
Today people are getting used to watching 7KHVH¿QGLQJVDUHDOVRVXSSRUWHGLQRWKHUVWXGLHV
product videos to obtain information about %28+/(/et al+68/,1&+,$1*
SURGXFWV¶DSSHDUDQFHDQGIXQFWLRQDOLWLHV +$2 2013). Therefore, the following hypothesis H1
6+$2 0$   ,Q DGGLWLRQ FRQVXPHU is proposed:
generated videos typically can attract viewers
and subscribers because they are considered H1: Perceived usefulness of the information
WUXVWZRUWK\ )5('  '-$)$529$ SRVLWLYHO\DৼHFWVSXUFKDVHLQWHQWLRQV
586+:257+ 
 3(5&(,9(' &5(',%,/,7< 2)
2.2 PURCHASE INTENTION (PI) 7+(,1)250$7,21 3&

3XUFKDVH LQWHQWLRQ FDQ EH GH¿QHG DV &UHGLELOLW\ FDQ EH GH¿QHG DV WKH IDFW
the situation where consumers are willing and that someone can be believed or trusted. This
LQWHQGWRSHUIRUPDWUDQVDFWLRQ &+(//$33$ concept relates to perceptions, and it is not a
3$9/28+687628$<.$d GLUHFW PHDVXUH RI UHDO TXDOLW\ )5((0$1
<,/0$=   RU KDYH WKH IXWXUH LQWHQWLRQ SPYRIDAKIS, 2004). In our context,
WR SXUFKDVH D SURGXFW +68 7628  FUHGLELOLW\LVGH¿QHGDVWKHGHJUHHRIFRQVXPHU
SAXENA, 2011). In studies on YouTube FRQ¿GHQFH LQ WKH LQIRUPDWLRQ 0&.1,*+7
videos, several factors were found to positively .$&0$5  <h.6(/   ,W LV
D൵HFW FRQVXPHUV¶ SXUFKDVH LQWHQWLRQV VXFK theorized that the credibility of a blog brings
as the number of interactions (e.g., likes, positive attitudes toward that blog, and the
comments, replies), the perceived usefulness attitude toward the blog tends to positively

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 107-118, set./dez. 2022
110 ARTIGOS_+RZVRFLDOPHGLDD൵HFWVWKHSXUFKDVHLQWHQWLRQVRIIHPDOHFRQVXPHUVLQPDFDRZDWFKLQJEHDXW\DQGFRVPHWLFVSURGXFWH[SHULHQFHYLGHRVRQ\RXWXEH

LQÀXHQFHSXUFKDVHLQWHQWLRQ %28+/(/et al., $77,78'(72:$5'385&+$6(

 +68 7628  <h.6(/   (ATP)
Hence, hypothesis H2 is put forth:
,QRXUFRQWH[WDWWLWXGHLVGH¿QHGDVD
H2: Perceived credibility of the information positive or negative feeling and evaluation of a
SRVLWLYHO\DৼHFWVSXUFKDVHLQWHQWLRQV SDUWLFXODUSURGXFWRUEUDQG 0,55(+0$1
 %28+/(/ et al., 2010). In general,
2.5 PERCEIVED VIDEOS the stronger the intention to participate in an
CHARACTERISTICS (PVC) action, the more likely it is to perform that
DFWLRQ $-=(1 %RXKOHOet al. (2010)
7KHYLGHROHQJWKTXDOLW\SURGXFWLRQDQG LQGLFDWHG WKDW FRQVXPHUV¶ DWWLWXGH D൵HFWV
SUHVHQWDWLRQ RI FRQWHQW DUH IDFWRUV WKDW D൵HFW online purchase intentions. Consumers who
FRQVXPHUV¶HQJDJHPHQWDQGSXUFKDVHLQWHQWLRQV have positive attitudes towards blogs are
LQ GL൵HUHQW ZD\V 6$7*81$0 et al.,  likely to make related purchases. Yüksel
'2%5,$1 et al  <h.6(/  (2016) supported that those consumers
0$7+85.+$1'(/:$/0,77$/  VKRZLQJ D SRVLWLYH DWWLWXGH WRZDUGV VSHFL¿F
Perceived video characteristics are theorized products seen on YouTube showed a higher
WR D൵HFW FRQVXPHUV¶ OHYHO RI LQIRUPDWLRQ DQG intention to purchase. Therefore, hypothesis
attitude (Yüksel, 2016). In this regard, the H4 is proposed:
following hypothesis H3 is formulated.
+$WWLWXGHWRZDUGSXUFKDVHSRVLWLYHO\DৼHFWV
H3: Perceived videos characteristics positi- purchase intentions.
YHO\DৼHFWSXUFKDVHLQWHQWLRQV

)LJXUH3URSRVHG&RQFHSWXDO0RGHO

1RWHDXWKRUV¶FRQFHSWXDOPRGHO

3 METHODOLOGY

The study adopted a descriptive approach (Kolb, 2022), a cross-sectional assessment of the
impact of four variables on the intention to purchase beauty and cosmetic products.
A self-administrated survey with established and validated scales was considered the most
VXLWDEOHLQVWUXPHQWIRUJDWKHULQJGDWD7KHLWHPVPHDVXULQJ³SHUFHLYHGXVHIXOQHVVRIWKHLQIRUPDWLRQ´

5*HVW$QiO)RUWDOH]DYQSVHWGH] ,661_H,661;
 AUTORES | Velda Chan, Susana C. Silva, Alessandro Lampo 111

were adapted from Davis (1989), those related to 4 DATA ANALYSIS

³SHUFHLYHGFUHGLELOLW\RIWKHLQIRUPDWLRQ´ZHUH
taken from Freeman and Spyridakis (2004), and '(6&5,37,9($1$/<6,6
WKH LWHPV IRU ³SHUFHLYHG YLGHR FKDUDFWHULVWLFV´
were based on Yüksel (2016), and the items for %\ GHVLJQ WKH UHVSRQGHQWV ZHUH DOO
³DWWLWXGH WRZDUG SXUFKDVH´ ZHUH LQVSLUHG E\ IHPDOH0RVWRIWKHPZHUHVLQJOH  
+VXDQG/LQ  7RPHDVXUHWKHLPSDFWRQ between 25 to 36 years of age (66.18%), held
³SXUFKDVHLQWHQWLRQ´LWHPVIURP+VXDQG7VRX D EDFKHORU¶V GHJUHH   DQG HPSOR\HG
(2011) were adopted. All items were assessed  ZLWKDPRQWKO\VDODU\EHWZHHQ023
XVLQJDSRLQW/LNHUWVFDOHZLWKDQFKRUVUDQJLQJ 20,000 and 29,999 (ca. 2,500-3,750 USD).
from 1 (strongly disagree) to 5 (strongly agree). Approximately 50% of the interviewees
Demographic variables were also included to reported having spent up to 30 minutes
FDSWXUH WKH UHVSRQGHQWV¶ DJH PDULWDO VWDWXV per day watching beauty-related videos on
education, employment status, and income. YouTube.
Regarding the determination of the
sample size, Hair et al. (2021) noted that  180%(56 2) 9,(:6 /,.(6
common rules suggest between 10 to 15 &200(176
observations for each predictor in the model.
%DVHG RQ IRXU LQGHSHQGHQW YDULDEOHV LQ WKH As part of the study, we intended to
PRGHO* 3RZHU (5')(/'(5et al., 1996), determine whether the number of views,
a tool to compute statistical power analyses, likes, and comments related to YouTube
suggested a minimum of 85 cases as the YLGHRV VRPHKRZ D൵HFWHG YLHZHUV¶ SXUFKDVH
recommended sample size. LQWHQWLRQ:HVHOHFWHGWZRYLGHRVZLWKGL൵HUHQW
7KH TXHVWLRQQDLUH ZDV GLVWULEXWHG LQ FKDUDFWHULVWLFVIURP08-,DSRSXODU-DSDQHVH
0DUFKDQGPDGHDYDLODEOHLQ(QJOLVKDQG VNLQFDUHEUDQG0RUHSUHFLVHO\WKH¿UVWYLGHR
Chinese to facilitate the response. The target 9LGHR   LQWURGXFHG 08-, EHDXW\ SURGXFWV
SRSXODWLRQ FRQVLVWHG RI IHPDOH 0DFDX UHVLGHQWV FDUU\LQJ WKH PHVVDJH WKDW FRQVXPHUV ³PXVW
with an interest in beauty and cosmetics products EX\08-,VNLQFDUHSURGXFWVEHFDXVHSULFHVDUH
on YouTube. Participants were initially selected D൵RUGDEOH´$VRI0DUFK9LGHRWRWDOHG
IURP WKH UHVHDUFKHUV¶ QHWZRUNV DQG E\ WKH 132,552 views, 3,218 likes, and 122 comments.
VQRZEDOOPHWKRG )/,&. DVVXPLQJWKDW 7KHVHFRQGYLGHR 9LGHR LQWURGXFHG³WKHWRS
respondents were similar to the target population.  SURGXFWV IURP 08-,´ ,Q WKH VDPH SHULRG
The participants were informed about the purpose Video 2 accumulated 10,242 views, 410 likes,
of the research and assured about the anonymity and 13 comments. Each video was proposed
of their responses. Ultimately, 204 responses were to 102 respondents. The following table
considered valid and usable for further analysis. summarizes the characteristics of the videos.

Table 1 -6XPPDU\RI08-,YLGHRV
Item Video 1 Video 2
Theme $൵RUGDEOHSURGXFWV The top 7 products
/LQN [Link] [Link]
No. of Views 132,552 10,242
1RRI/LNHV 3,218 410
No. of Comments 122 13
6RXUFHDXWKRUV¶WDEOH1RWH 6KRUWHQHG85/

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 107-118, set./dez. 2022
112 ARTIGOS_+RZVRFLDOPHGLDD൵HFWVWKHSXUFKDVHLQWHQWLRQVRIIHPDOHFRQVXPHUVLQPDFDRZDWFKLQJEHDXW\DQGFRVPHWLFVSURGXFWH[SHULHQFHYLGHRVRQ\RXWXEH

7KH WZR YLGHRV JUHDWO\ GL൵HU LQ WKH QXPEHU RI YLHZV OLNHV DQG FRPPHQWV ,Q ERWK
groups of viewers, the distribution of the population was similar, ruling out the possibility that
GL൵HUHQFHVLQGHPRJUDSKLFFKDUDFWHULVWLFVFRXOGLQÀXHQFHWKHUHVXOWV$IWHUZDWFKLQJWKHYLGHRV
WKHSDUWLFLSDQWVZHUHDVNHGWRDQVZHUDVHWRITXHVWLRQVPHDVXULQJWKHLULQWHQWLRQVUHJDUGLQJWKH
product. The result showed that the average scores related to Video 1 were higher than those of
Video 2. The following Table 2 reports the detailed results.

Table 2 - Results of video comparison

sŝĚĞŽϭ sŝĚĞŽϮ
YƵĞƐƟŽŶ
DĞĂŶ SD DĞĂŶ sŝĚĞŽϮ
I would most likely purchase the product shown in the
3.26 0.83 2.87 0.96
video.
I would most likely purchase the product shown in the
3.29 0.87 2.92 0.94
video.
I would possibly tend to purchase the product shown in
3.39 1.02 2.93 0.94
the video.
I would try the product shown in the video in the near
3.51 1.04 3.18 1.01
future.
6RXUFHDXWKRUV¶WDEOH

To assess whether the means of the above 0.60 are acceptable. In our case, the
WZR JURXSV VLJQL¿FDQWO\ GL൵HU D WWHVW ZDV test ranged between 0.70 and 0.85, indicating
FRQGXFWHG 7KH UHVXOW VKRZHG D VLJQL¿FDQW WKDWWKHVDPSOHZDVDGHTXDWH1H[W%DUWOHWW¶V
GL൵HUHQFH EHWZHHQ 9LGHR  DQG 9LGHR  S sphericity test was used to assess whether the
     ,Q SDUWLFXODU WKH DQDO\VLV correlations in the data were strong enough for
revealed stronger purchasing intention in IDFWRUDQDO\VLV7KHUHVXOWVKRZHGDVLJQL¿FDQW
UHODWLRQ WR 9LGHR  0  6'   YDOXH S  RI WKH WHVW LQGLFDWLQJ WKDW LW
FRPSDUHG WR 9LGHR  0  6'   was possible to proceed with the analysis of
Video 1 had a greater number of views, likes, the factors.
and comments. The result suggested that
videos with more views, likes, and comments )$&725$1$/<6,6
WHQG WR LQFUHDVH UHVSRQGHQWV¶ SXUFKDVH
intention. $FRQ¿UPDWRU\IDFWRUDQDO\VLV &)$ ZDV
conducted to test the existence of relationships
35(/,0,1$5<$1$/<6,6 between the factors in our model. To establish
whether the construct indicators measured
7KH .DLVHU0H\HU2ONLQ .02  DQG WKH VDPH FRQFHSW DQG ZHUH GL൵HUHQW IURP
%DUWOHWW¶V WHVWV ZHUH SHUIRUPHG WR GHWHUPLQH other constructs, several tests were performed
the suitability of our factors (PU, PC, PVS, on the data. In particular, the item loading
ATP, and PI) for further examination. In UDQJHG EHWZHHQ  DQG  &URQEDFK¶V
SDUWLFXODU WKH .02 PHDVXUH RI VDPSOLQJ alpha, composite reliability (CR), and average
DGHTXDF\ WHVW ZDV FRQGXFWHG WR H[DPLQH WKH variance extracted (AVE) were all within the
strength of the partial correlation between expected ranges (HAIR et al., 2021). The
variables. Common rules suggest that values following table summarizes the results.

5*HVW$QiO)RUWDOH]DYQSVHWGH] ,661_H,661;
 AUTORES | Velda Chan, Susana C. Silva, Alessandro Lampo 113

7DEOH5HVXOWVIURP&RQ¿UPDWRU\)DFWRU$QDO\VLV
Factor
Construct Item Mean SD C’s alpha CR AVE
Loading
PU1 3.72 0.864 0.650
Perceived PU2 3.74 0.908 0.641
0.872 0.718 0.591
Usefulness PU3 3.86 0.873 0.684
PU4 3.92 0.873 0.714
PC1 3.33 0.879 0.769
Perceived PC2 3.18 0.92 0.778
0.925 0.862 0.609
Credibility PC3 3.31 0.919 0.801
PC4 3.32 0.942 0.774
PVC1 4.00 0.857 0.795
Perceived Video PVC2 4.07 0.828 0.824
0.810 0.849 0.587
Characteristics PVC3 4.02 0.899 0.804
PVC4 3.31 1.016 0.726
ATP1 3.56 0.911 0.745
Attitude Towards
ATP2 3.30 0.96 0.777 0.861 0.745 0.611
the Purchase
ATP3 3.54 0.895 0.726
PI1 3.35 0.943 0.780
Purchase PI2 3.50 0.934 0.762
0.897 0.816 0.722
Intention PI3 3.49 0.939 0.749
PI4 3.64 1.044 0.734
(YDOXDWLRQFULWHULDEDVHGRQ+DLUHWDO  /RDGLQJV!&URQEDFK¶V$OSKD!&RPSRVLWH5H-
OLDELOLW\!$9(!

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7KHDVVHVVPHQWRIWKH9DULDQFH,QÀDWLRQ 6(0 DQG WKHUHIRUH H[FOXGHG FROOLQHDULW\
Factor (VIF) returned values between 2.470 issues. Our model explained 66.3% of the
and 2.719, which was below the recommended WDUJHW FRQVWUXFW YDULDQFH 5    ZKLFK
value of 3 (HAIR et al., 2021)a free software is regarded as a moderate to substantial
environment for statistical computing, which explanatory power (HAIR et al., 2021)a free
UXQVRQ:LQGRZVPDF26DQG81,;FRPSXWHU software environment for statistical computing,
SODWIRUPV$GRSWLQJWKH5VRIWZDUH¶V6(0LQ5 ZKLFK UXQV RQ :LQGRZV PDF26 DQG 81,;
package, which brings a friendly syntax to FRPSXWHUSODWIRUPV$GRSWLQJWKH5VRIWZDUH¶V
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of relevant topics and metrics, followed by an HTXDWLRQPRGHOVHDFKFKDSWHUR൵HUVDFRQFLVH
in-depth description of a case study. Simple overview of relevant topics and metrics,
LQVWUXFWLRQVJLYHUHDGHUVWKH³KRZWRV´RIXVLQJ followed by an in-depth description of a case
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results. Rules of thumb in every chapter provide ³KRZWRV´RIXVLQJ6(0LQ5WRREWDLQVROXWLRQV
guidance on best practices in the application and and document their results. Rules of thumb
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 107-118, set./dez. 2022
114 ARTIGOS_+RZVRFLDOPHGLDD൵HFWVWKHSXUFKDVHLQWHQWLRQVRIIHPDOHFRQVXPHUVLQPDFDRZDWFKLQJEHDXW\DQGFRVPHWLFVSURGXFWH[SHULHQFHYLGHRVRQ\RXWXEH

´´QRWH´´'2, ´´VRXUFH´´5HVHDUFK*DWH´´WLWOH´´$ 3ULPHU RQ

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VWUXFWXUDOSDWKVVKRZHGWKDW$73KDGWKHVWURQJHVWLPSDFWRQWKHWDUJHWYDULDEOH3, ȕ  
IROORZHGE\38 ȕ  3& ȕ  DQG39& ȕ  
$V D PHDVXUH RI PRGHO ¿W WKH &KLVTXDUH YDOXH DVVHVVHV WKH PDJQLWXGH RI GLVFUHSDQF\
EHWZHHQWKHVDPSOHDQG¿WWHGFRYDULDQFHVPDWULFHV +8%(17/(5 ,QRXUPRGHOWKH
FKLVTXDUHUHVXOWHGLQZKLFKLVDFFHSWDEOH +8%(17/(5 $QDOWHUQDWLYHPHDVXUH
RIPRGHO¿WLVWKH5RRW0HDQ6TXDUH(UURURI$SSUR[LPDWLRQ 506($ ZKLFKVKRXOGEHOHVVWKDQ
 67(,*(5 ,QRXUFDVHWKH506($UHVXOWHGLQZKLFKLQGLFDWHVDQDFFHSWDEOH
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)LJXUH0RGHO5HVXOWV

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   W    W   

(9$/8$7,212)7+(5(6($5&++<327+(6(6

7KH UHVXOWV VKRZHG WKDW SHUFHLYHG XVHIXOQHVV RI LQIRUPDWLRQ ȕ   S    
SHUFHLYHGFUHGLELOLW\RIWKHLQIRUPDWLRQ ȕ S  DQGDWWLWXGHWRZDUGSXUFKDVH
ȕ S  KDGSRVLWLYHDQGVLJQL¿FDQWGLUHFWH൵HFWVWRSXUFKDVHLQWHQWLRQVZKLFK
SURYLGHV VXSSRUW IRU + + DQG + ,W ZDV IRXQG SHUFHLYHG FUHGLELOLW\ RI WKH LQIRUPDWLRQ ȕ
  S   !  ZDV QRW VXSSRUWHG LQ WKH PRGHO WKXV + ZDV UHMHFWHG7KH UHVXOWV DUH
summarized in the following table.

5*HVW$QiO)RUWDOH]DYQSVHWGH] ,661_H,661;
 AUTORES | Velda Chan, Susana C. Silva, Alessandro Lampo 115

Table 4 - Results of Research Hypotheses

Hypotheses ȕ t-value p-value Supported

H1: Perceived usefulness of the information

0.249 3.811 .000 Yes
SRVLWLYHO\D൵HFWVSXUFKDVHLQWHQWLRQV

H2: Perceived credibility of the information

0.200 3.095 0.002 Yes
SRVLWLYHO\D൵HFWVSXUFKDVHLQWHQWLRQV

H3: Perceived video characteristics positively

0.04 0.678 0.498 No
D൵HFWSXUFKDVHLQWHQWLRQV

+ $WWLWXGH WRZDUG SXUFKDVH SRVLWLYHO\ D൵HFWV

0.421 6.214 .000 Yes
purchase intentions.
6RXUFHDXWKRUV¶WDEOH1RWHWYDOXHVWKUHVKROGVDWRQHWDLOHGWHVWRIDOSKD DQGUHVDPSOHVW
   W    W    W   

5 DISCUSSION The perceived usefulness of the

information is depicted in several studies as
)HPDOH FRQVXPHUV LQ 0DFDX H[SUHVVHG DQ LPSRUWDQW HOHPHQW D൵HFWLQJ FRQVXPHUV¶
generally positive intentions toward the SXUFKDVH LQWHQWLRQ %28+/(/ et al.,
purchase of beauty-related products after being  +68  /,1 &+,$1*  &+2
H[SRVHG WR UHODWHG YLGHRV RQ <RX7XEH 0RUH 6$*<129<h.6(/ DQGRXU
precisely, the study showed that our model research is in this direction, suggesting that
explained 66,3% of the variance in the target WKLVFRQVWUXFWVLJQL¿FDQWO\D൵HFWVWKHLQWHQWLRQ
construct, a satisfactory result considering a to purchase beauty and cosmetics products.
framework based on four independent variables. In our study, the perceived credibility of the
The analysis supported the explanatory LQIRUPDWLRQDOVRKDGDVLJQL¿FDQWLPSDFWRQ
and predictive accuracy of the paths in purchase intentions. Chu and Kamal (2008)
the model. Despite a positive relationship noted that reliable sources of information
between perceived video characteristics and KHOS GHYHORS FRQVXPHUV¶ DWWLWXGHV 7KXV
LQWHQWLRQEHLQJFRQ¿UPHGWKHDQDO\VLVGLGQRW perceived credibility is an important factor
VXEVWDQWLDWH WKH VLJQL¿FDQFH RI WKLV UHVXOW$V LQ RXU FRQWH[W DV LW FDQ SRVLWLYHO\ LQÀXHQFH
a result, three out of four proposed hypotheses ERWK DWWLWXGHV 0,5 =$+((5   DQG
were accepted. SXUFKDVH LQWHQWLRQV +687628   ,Q
In particular, positive and significant our context, the perceived characteristics of
relationships were observed between the WKH YLGHRV VXFK DV OHQJWK TXDOLW\ YLVXDOV
factors of perceived usefulness, perceived HWF  WHQG QRW WR LPSDFW VLJQL¿FDQWO\ RQ
credibility, and attitude concerning the FRQVXPHUV¶ SXUFKDVH LQWHQWLRQV 2U~V
behavioral intention to purchase beauty Gurrea, and Flavián (2017) noted that these
and cosmetics products. In our study, characteristics are helpful, however, they
µDWWLWXGH¶UHVXOWHGDVWKHVWURQJHVWSUHGLFWRU PD\ KDYH WKH RSSRVLWH H൵HFW ZKHQ WKH\
of intention, in line with previous research become the focus of the video. This suggests
),6+%(,1 $-=(1   SRVWXODWLQJ that when consumers cannot perceive other
that the stronger the intention toward an EHQH¿WVVXFKDVZKHWKHUWKHFRQWHQWLVXVHIXO
object, the more likely it is to execute the DQG FUHGLEOH WKH YLGHR¶V FKDUDFWHULVWLFV GR
corresponding behavior. not increase purchase intentions.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 107-118, set./dez. 2022
116 ARTIGOS_+RZVRFLDOPHGLDD൵HFWVWKHSXUFKDVHLQWHQWLRQVRIIHPDOHFRQVXPHUVLQPDFDRZDWFKLQJEHDXW\DQGFRVPHWLFVSURGXFWH[SHULHQFHYLGHRVRQ\RXWXEH

6 CONCLUSION be taken into consideration when planning

and creating beauty and cosmetics videos
Our study indicated that beauty-related on YouTube. The study has also put forward
YLGHRV RQ <RX7XEH VLJQL¿FDQWO\ LQÀXHQFH suggestions for practitioners.
IHPDOH FRQVXPHUV LQ 0DFDX ,Q SDUWLFXODU
videos with more views, likes, and comments 7 LIMITATIONS AND FUTURE
WHQG WR LQFUHDVH UHVSRQGHQWV¶ SXUFKDVH RESEARCH
intention. The result, in particular, showed that
the perceived usefulness of the information Some limitations need to be
perceived credibility of the information, and acknowledged. In particular, the design opted
attitude toward the purchase in the context of for a convenience sampling method under the
YouTube impact the behavioral intention of assumption that respondents were similar to
female customers to buy beauty and cosmetic the overall target population, which may not be
products. In our context, perceived video WKHFDVH$OVRWKHUHVHDUFKXVHGDTXDQWLWDWLYH
FKDUDFWHULVWLFVGLGQRWD൵HFWSXUFKDVHLQWHQWLRQV approach to assess the relationship between
However, this result suggests that viewers may variables. To understand the phenomenon in
take for granted some basic characteristics of GHWDLODFRPSOHPHQWDU\TXDOLWDWLYHDSSURDFKLV
WKHYLGHRV VXFKDVLPDJHTXDOLW\DQGYLVXDOV  also recommended to deepen the understanding
VRWKHVHVKRXOGQ¶WEHRYHUORRNHGLQWKHSODQQLQJ RIWKHYDULRXVUHODWLRQVKLSV0RUHLPSRUWDQWO\
and production stages. our study did not evaluate how behavioral
2XU ¿QGLQJV KDYH UHOHYDQFH IRU WKRVH intention translates into the corresponding
looking to create beauty-related product action of purchasing beauty and cosmetic
experience videos on YouTube or become products. It is therefore suggested that future
LQÀXHQFHUVRQWKLVSODWIRUP,WLVVXJJHVWHGWKDW studies adopt a longitudinal approach to
content creators follow some guidelines, and in improve the knowledge in this area and be able
particular: to provide potential customers with a better
a) the content of the videos must be rea- beauty and cosmetics product experience on
OLVWLF YouTube.
b) the average length of videos should be
DSSUR[LPDWHO\PLQXWHV REFERENCES
c) authors should engage with professio-
QDO.2/VKDYLQJHVWDEOLVKHGUHSXWD- $-=(1 , 7KH 7KHRU\ RI 3ODQQHG %HKDYLRU
WLRQVDQGOR\DOIROORZHUV Organizational Behavior and Human Deci-
d) strategies should be employed to sion Processes, v. 50, n. 2, p. 179-211, 1991.
enhance the numbers of views, likes,
DQGFRPPHQWVDQG $1$1'$$ ):$1'(%25, +7KH LP-
H WKHTXDOLW\FKDUDFWHULVWLFVRIWKHYLGHRV pact of drugstore makeup product reviews by
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ordinary people endorsing the merchandise.
%HWZHHQ 6DOHV 3URPRWLRQ $FWLYLWLHV 3ULYD-
To conclude, this research has advanced
WH /DEHO $WWLWXGHV DQG 3XUFKDVH ,QWHQWLRQ
NQRZOHGJHRIIHPDOHV¶SXUFKDVHLQWHQWLRQVE\
In: $<.$d g 6 <,/0$= $ The Rela-
highlighting some of the factors that should
tionship Between Sales Promotion Activi-

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 AUTORES | Velda Chan, Susana C. Silva, Alessandro Lampo 117

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(5')(/'(5 ( )$8/ ) %8&+1(5$ H൵HFWV RI EORJJHU UHFRPPHQGDWLRQV RQ FXVWR-
*32:(5DJHQHUDOSRZHUDQDO\VLVSURJUDP PHUV¶RQOLQHVKRSSLQJLQWHQWLRQVInternet Re-
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& Computers, v. 28, n. 1, p.1-11, 1996.

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+68 + 7628 + 7 8QGHUVWDQGLQJ FXVWR- 3$9/28 3 $ )<*(1621 0 8QGHUV-
mer experiences in online blog environments. tanding and Predicting Electronic Commerce
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+8 / 7 %(17/(5 3 0 &XWR൵ FULWHULD
IRU¿WLQGH[HVLQFRYDULDQFHVWUXFWXUHDQDO\VLV 6$7*81$0 3 et al  )DFWRUV D൵HFWLQJ
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.2/%%0Absolute Essentials of Marke- 6$;(1$ $ %ORJV $QG 7KHLU ,PSDFW 2Q
ting Research/RQGRQ5RXWOHGJH 3XUFKDVH,QWHQWLRQ$6WUXFWXUDO(TXDWLRQ0R-
delling Approach. Paradigm, v. 15, n. 1-2, p.
/$032$/((/0DFDR$6WXG\RQWKH 102-110, 2011.
,PSDFWRI*OREDO5HJLRQDODQG/RFDO)RUFHV
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(&2120,& '(9(/230(17  6LQJD- RI JOREDO ¿W DVVHVVPHQW LQ VWUXFWXUDO HTXDWLRQ
pore. Conference […]. Singapore: Singapore modeling. 3HUVRQDOLW\$QG,QGLYLGXDO'L൵H-
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7$/5$QWHFHGHQWVWR3XUFKDVH,QWHQWLRQ±$
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dings >«@*ZDOLRU,QVWLWXWHRI0DQDJHPHQW
2019.
0,5,5(+0$1.)DFWRUV$൵HFWLQJ&RQ-
sumer Attitudes and Intentions Toward User-Ge-
nerated Product Content on YouTube. Manage-
ment & Marketing, v. 8, n. 4, p. 637-654, 2013.
0,5 , =$+((5 $ 9HUL¿FDWLRQ RI 6RFLDO
,PSDFW 7KHRU\ &ODLPV LQ 6RFLDO 0HGLD &RQ-
text. Journal of Internet Banking and Com-
merce, v. 17, n. 1, p. 1-15, 2012.
25Ò6 & *855($ 5 )/$9,È1 & )D-
cilitating imaginations through online product
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tronic Commerce Research, v. 17, n. 4, p.
661-700, 2017.

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AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 119

doi:10.12662/2359-618xregea.v11i3.p119-141.2022

ARTIGOS

LOGISTICS OF TRANSPORT IN AIRPORTS

CENTERS: A STRUCTURED LITERATURE
REVIEW

LOGÍSTICA DO TRANSPORTE NOS CENTROS

AEROPORTUÁRIOS: UMA REVISÃO
ESTRUTURADA DA LITERATURA

ABSTRACT

7KLV VWXG\ KDV WKH SXUSRVH RI EULQJLQJ D YHUL¿FDWLRQ DERXW WKH
ORJLVWLFVRIWUDQVSRUWDWLRQDWWKHDLUSRUWFHQWHUVLQ%UD]LOWKURXJKD
literature review method using two databases (DOAJ and Scielo) to
collect articles to create a portfolio that moved on into the thematic,
Lys-Belli Alves Correia Santos DQDO\VLV DQG V\QWKHVLV LQ WKH VFLHQWL¿F SURGXFWLRQ RI ORJLVWLFV RI
Albuquerque
lysbelli1@[Link]
WUDQVSRUWDWLRQLQWKH%UD]LOLDQ$LU&DUJRVHFWRU,WZDVDOLWHUDWXUH
Graduada em Logistica pela review using two databases (DOAJ and Scielo), analyzing 33 articles
Universidade de Pernambuco. related to the theme. After analyzing synthetically, the studies
Salgueiro – PE - BR. found, it was noticed that the studies directly related to the transport
DQGGLVWULEXWLRQRIJRRGVDUHEDVHGRQ¿QGLQJSHUIRUPDQFHLQGH[HV
Fagner José Coutinho de Melo
fagnercoutinhomelo@[Link] within organizations or on the use of transport intermodality. The
Mestre e Doutor em Engenha- literature review used two databases (DOAJ and Scielo). This study
ria de Produção. Professor na SUHVHQWVVXJJHVWLRQVIRUIXWXUHVFLHQWL¿FOLWHUDU\SURGXFWLRQVLQWKH
Universidade de Pernambuco. /RJLVWLFVRI$LU&DUJRZLWKJXLGHOLQHVIRUDFFRXQWLQJFRVWVLQGLFHV
Salgueiro – PE - BR.
of logistical performance in air cargo terminals, and the application
Djalma Silva Guimarães of tools to support decision-making within airport centers. It was
Junior SRVVLEOH WR VHH WKH VFLHQWL¿F SURGXFWLRQ RI WKH WKHPH WR EHWWHU
dsgjunior@[Link] view the literature gaps about it and obtained suggestions for the
Mestre e Doutor em Engenha-
production of future projects.
ria de Produção. Professor na
Universidade de Pernambuco.
Salgueiro – PE - BR. Keywords:ORJLVWLFVRIWUDQVSRUWDWLRQORJLVWLFVRIFDUJRDLUSRUW
FHQWHUVV\VWHPDWLFUHYLHZVXSSO\FKDLQ
Carlos Henrique Michels de
Sant’Anna
carloshmsantanna@[Link]
Mestre em Engenharia de Pro- RESUMO
dução. Professor na Universi-
dade de Pernambuco. Salgueiro (VWH HVWXGR WHP R REMHWLYR GH WUD]HU XPD YHUL¿FDomR VREUH D
– PE - BR.
ORJtVWLFDGRWUDQVSRUWHQRVFHQWURVDHURSRUWXiULRVQR%UDVLODWUDYpV
Larissa de Arruda Xavier GH XP PpWRGR GH UHYLVmR GH OLWHUDWXUD XWLOL]DQGR GXDV EDVHV GH
[Link]@[Link] dados (DOAJ e Scielo) para coletar artigos para criar um portfólio
Mestre em Engenharia de Pro- TXHSDVVRXSDUDDWHPiWLFDDQiOLVHHVtQWHVHQDSURGXomRFLHQWt¿FD
dução. Salgueiro – PE - BR.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022
120 ARTIGOS | Logistics of transport in airports centers: a structured literature review

GD ORJtVWLFD GR WUDQVSRUWH QR VHWRU GH &DUJD costs, this percentual corresponds to an expense
$pUHD%UDVLOHLUD)RLXPDUHYLVmRGHOLWHUDWXUD of R$ 749 billion which 0,4% of this value is
utilizando duas bases de dados (DOAJ e destinated to airport transport sector (CNT,
Scielo), analisando 33 artigos relacionados   ,Q  WKH %UD]LOLDQ DLUSRUW WUDQVSRUW
com o tema. Após analisar sinteticamente, os sector has 219 projects with R$ 30,3 billion
HVWXGRV HQFRQWUDGRV QRWRXVH TXH RV HVWXGRV of investment. The air cargo centers integrate
diretamente relacionados ao transporte e SURGXFWLYH FKDLQV R൵HU VXSSRUW VHUYLFHV JLYH
distribuição de mercadorias são baseados na TXLFN DQG ÀH[LEOH UHDFWLRQV DW WKH SURGXFWLRQ
EXVFD GH tQGLFHV GH GHVHPSHQKR GHQWUR GDV and can link users of technology, raw materials,
RUJDQL]Do}HVRXQRXVRGDLQWHUPRGDOLGDGHGR FRPSRQHQWV¿QDOFOLHQWVVXSSOLHUVRIIHHGVWRFN
WUDQVSRUWH$UHYLVmRELEOLRJUi¿FDXWLOL]RXGXDV DQGPRUH &$33$%2$6 
bases de dados (DOAJ e Scielo). Este estudo *RLQJGHHSLQWRWKHVWXG\RIWKH%UD]LOLDQ
DSUHVHQWD VXJHVW}HV SDUD IXWXUDV SURGXo}HV scenario, Quintino and Oliveira (2016) report
OLWHUiULDV FLHQWt¿FDV QD /RJtVWLFD GH &DUJD that there is an absence of using more suitable
$pUHDFRPGLUHWUL]HVSDUDRVFXVWRVFRQWiEHLV strategic planning for air cargo transport and
tQGLFHVGHGHVHPSHQKRORJtVWLFRHPWHUPLQDLV they emphasize that relating this information to
GHFDUJDDpUHDHDDSOLFDomRGHIHUUDPHQWDVSDUD strong global competitiveness, the infrastructure
DSRLDUDWRPDGDGHGHFLV}HVGHQWURGRVFHQWURV RI WKH FRXQWU\ LV LQVX൶FLHQW DQG ZHDN WR
DHURSRUWXiULRV )RL SRVVtYHO YHU D SURGXomR correspond to the market needs. So, the right
FLHQWt¿FD GR WHPD SDUD PHOKRU YLVXDOL]DU DV logistics application for airport transport in
lacunas da literatura sobre o mesmo e obter air cargo centers becomes the answer to the
VXJHVW}HVSDUDDSURGXomRGHSURMHWRVIXWXURV problems that are presented in this sector,
because this application promotes the production
Palavras-chave: ORJtVWLFD GH WUDQVSRUWH of comparative advantages, decreases costs,
ORJtVWLFD GH FDUJD FHQWURV DHURSRUWXiULRV increases the limit of the consumer market, and
UHYLVmRVLVWHPiWLFDFDGHLDGHVXSULPHQWRV brings to the companies systematic competitivity
&$33$628=$%,$1&2 
This paper has the goal of build-up a
1 INTRODUCTION theoretical investigation about the transport
ORJLVWLFV DW WKH DLU FDUJR FHQWHUV LQ %UD]LO WR
0DQ\DXWKRUVUHSRUWWKHUHOHYDQFHZKLFK TXDQWLI\ DQG DQDO\]H WKH VFLHQWL¿F SURGXFWLRQ
is in the transport sector to many countries, in this area using information science through
whether in the performance of the sector, the literature systematic review resulting in a
HFRQRPLF LPSDFW WKDW LW SURGXFHV WKH LQÀXHQFH contribution for this thematic.
power the level of industry service, or the costs This paper is structured into four main
WKDW LW FRPHV WRJHWKHU 6$17$ 0866,  VHFWLRQV ZLWK WKLV VHTXHQFH ,QWURGXFWLRQ
1$6&,0(172 et al  0(/$&,1, 7KHRUHWLFDO )RXQGDWLRQ 0HWKRGV 5HVXOWV
0$5&+(7 3(5277,   )DFLQJ D and Discussion and Conclusion. This section
globalization scenario where the air airport was chosen to bring to the reader the objective
transport sector demand has been increasing day relevance of the theme and this research, in
after day between countries, the transportation of the next section the concept around the subject
air cargo contributes to economic growth in every is more open and brings more information
FRXQWU\ $5&$58&$17$ùd,  about it. In the methods section was described
According to the National Transport all methods are used, in the fourth section is
&RQIHGHUDWLRQ &17  WKH %UD]LOLDQ WUDQVSRUW applied the massive and integral development of
sector was responsible for consuming 12,7% of the researched content and in the conclusion is
the GDP (Gross Domestic Product) with logistics ZULWWHQWKH¿QDOFRQVLGHUDWLRQVRIWKLVVWXG\DUH

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 121

2 THEORETICAL FOUNDATION so indispensable for other activities through the

SURFHVVLQJRIWKHRUGHUV
This present section describes concepts c) transportation: the concept is
that will guide this whole study to the reader may about many ways to move materials and it
understand the keywords used in the methodology is understood that this activity is the most
DQGWKHVWXG\¿HOGWKDWLVFKRVHQIRUWKLVDUWLFOH LPSRUWDQWLQFRPSDQLHV %$//28 
The reduction of international trade
/2*,67,&6 barriers, globalization, several agreements
between countries, new products entrance,
Historically, logistics appears through the and technology productions that begins a
French word “logistique” which originated in the huge competition, caused the existence of a
XVII century at an army French patent in charge of competitive scenario that stopped being local
designating activities like transport things, hosting, DQGLQWHUQWREHFRPHJOREDO:LWKDQHPEUDFLQJ
DQGFDPSLQJWURRSVGXULQJRSHUDWLRQV /(,7(et vision, this whole situation made logistics an
al., 2015), as the authors mentioned that logistics answer to suppliers and clients to raise their
already existed in remote times because of the competitiveness level in their international
human necessity of store, commercialize and WUDQVDFWLRQVDQGFRQVHTXHQWO\WKHVWXG\¿HOG
transport products that exceeded their production RIORJLVWLFVLVDUHTXLVLWHQRZDGD\V 0,125,
5,%(,526,/9$%(19(1872  et al., 2016).
Operationally, logistics is focused on Currently, it is known that the
delivering some product with the right demand, evolutionary development of logistics can
at the right time, in the right place without EH LQWHQVL¿HG WKURXJK VRPH WDVNV OLNH FRVW
damage to the consumer, becoming responsible UHGXFWLRQ ÀH[LELOLW\ DQG DQ DWWHPSW WR WKH
for the operational activities. The logistics are consumer satisfaction. The evolution of some
responsible for the management of the resource ORJLVWLFVWHUPVLVZHOONQRZQWRGD\OLNH³-XVW
moves of the company and are the coordinator LQ7LPH -,7 ´³(൶FLHQW&XVWRPHU5HVSRQVH
of buy, moves, transport, store, and physical (&5 ´DQG³4XLFN5HVSRQVH 45 ´VKRZWKH
distribution. As a result, logistics has the mission focus of increasing the level of service for clients
RIDWWHQGLQJWRWKHHQGFRQVXPHUUHTXLUHPHQWV being even attached to many other areas like
and conducting the information at every step PDUNHWLQJ DUHD IRU H[DPSOH /RJLVWLFV LV QRW
RI WKH SURFHVV %2:(562; et al  just a strategic sector in some company or some
0$'+$1, $FFRUGLQJWR%DOORX   part of an action plan, but it is a fundamental
logistics is also an area in convenient growth, the component to leverage competitiveness at the
service area. Thus, the logistics are also linked to OHYHORIJOREDOWUDGH 0$'+$1, 
VHUYLFHÀRZEHVLGHWKHPHUFKDQGLVHÀRZ An expression also well-known nowadays
7KHORJLVWLFV¶SULPDU\DFWLYLWLHVDUHVWRUDJH is directly connected to logistics, which is Supply
maintenance, order processing, and transportation. &KDLQ 0DQDJHPHQW 6&0  6XSSO\ &KDLQ
However, there are support activities revealed 0DQDJHPHQWLVXQGHUVWRRGDVVWUDWHJLFSODQQLQJ
in his execution, they are storage, handling of DQGWKHGH¿QLWLRQRILWLVELJJHUWKDQWKHORJLVWLFV
materials, management of information, products GH¿QLWLRQDOWKRXJKERWKH[SUHVVLRQVDUHVLPLODU
planning, obtainment, and products package. 7KH 6&0 EULQJV D SDQRUDPLF YLVLRQ RI WKH
a) storage maintenance: in this activity, the many processes inside the company, where it
focus is on optimizing the time, making available has from primary stages to the most advanced
WKH SURGXFWV XQGHU R൵HU DQG GHPDQG IURP WKH stages, including in its visual map of suppliers,
FOLHQWVDQGNHHSLQJWKHVWRFNOHYHOVORZ manufacturers, and clients (be they retailers,
b) order processing: it is understood as a distribution networks, or the end consumers).
primary activity because is the beginning and The supply chain also includes the operations of

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122 ARTIGOS | Logistics of transport in airports centers: a structured literature review

VHYHUDODUHDVRIDQRUJDQL]DWLRQWKDWFRPPXQLFDWHWRGRWKHHQWHUSULVHGHOLYHU\DV¿QDQFLDOPDUNHWLQJ
GHYHORSPHQWRIQHZSURGXFWVDQGRWKHUV /(,7(et al.62$5(6 
$FFRUGLQJWR¿JXUHEHORZWKHPRVWLPSRUWDQWGL൵HUHQFHEHWZHHQORJLVWLFVDQGVXSSO\
chain is that: logistics have intra-company focus, integration between areas, focus on operation,
logistics indicators, and information technology (I.T.) is support for a technical approach. In the
supply chain, the focus is inter-company, the perspective is systemic, supplier indicators, attention
WRFRQFHSWLRQ,7KDVUHOHYDQFHDQGWKHDSSURDFKLVRULHQWDWHGIRUEXVLQHVV %$//28 
$FFRUGLQJWR%RZHUVR[et al. (2014), in the supply chain, the structure and strategy are responsible
for heading the scenario of logistics needs. The author also mentioned that is necessary to act directly about
WKHVXSSO\FKDLQDQGLWVVWUXFWXUHVWUDWHJ\0DGKDQL  H[SODLQVWKDWWKHVXSSO\FKDLQDQGORJLVWLFV
contribute to the competitive capacity of companies, the author also conceptualizes the two terms as a
SURFHVVRILQIRUPDWLRQDQGPDWHULDOVPDQDJHPHQWWKDWURDPIURPWKHFRPSDQLHVWRWKHFRQVXPHU ¿QDO
FOLHQW 7KHPDQDJHPHQWORJLVWLFVDFWLYLWLHVDUHFRPSRVHGRIÀHHWVPDQDJHPHQWORJLVWLFVQHWSURMHFWV
DQGRWKHUV6RORJLVWLFVLVDFRPSRQHQWRISODQQLQJÀRZDQGLPSOHPHQWDWLRQFRQWUROIXUWKHUSURYLGLQJ
entrance and exit information, from starting point to the consumption point in the supply chain.

Figure 1 -/RJLVWLFVDQG6XSSO\&KDLQ

6RXUFHGHVLJQHGIURPWKH%DOORX  

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AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 123

/2*,67,&62)75$163257 them be chosen strategically by the logistics

sector for some product or service delivery.
Space is understood by geographers The transport sector has a delivery deadline
as a social purpose as it is used by people and distance is an important aspect because
6,/9(,5$   7KLV FRQFHSW DOORZV WKH logistics proposes the delivery of a product or
understanding that the use of some space service at the right time to the consumer. The
or many spaces generates production and transport models existent from high speed to
during the production existence, the human low speed are in order below:
being needs mobility which means transport. • Air: This modal is considered the faster
As the spaces (territories) are far from one speed in comparison to other models.
another is necessary to introduce planning and %H\RQGWKHKLJKVSHHGDQGUHGXFHGWLPH
management to move what is produced from some other evaluated characteristics as
social interactions. In some acts of movement, perishability, level of urgency of receipt,
beyond transport, there is also storage of what is cargo size, cargo type (net, solid, among
produced in society. This fact makes transport others), modal consistency, the modal
something indispensable to human survival and cost to be used, and modal availability
EHFRPHVVRFLHW\PRUHSURGXFWLYH 6,/9(,5$ 628=$628=$ 
0(648,7$  • Road: There is the possibility of
As one of the three primary logistics transporting materials with various
activities, transport is also responsible for FRPSRVLWLRQVHLWKHUOLTXLGRUJDVHRXVRU
one or two-thirds of logistics costs at an solid and besides this, it is possible to
RUJDQL]DWLRQ %$//28   7KH WUDQVSRUW adapt the modal to the cargo, refrigerating
area of logistics is inside of the supply chain LIQHFHVVDU\RURUJDQL]LQJLQDQH൶FLHQW
EHLQJ SDUW RI ORJLVWLFV SURFHVVHV %HLQJ D ZD\ DQG RWKHU WKLQJV 7KH %UD]LOLDQ
logistics function to move cargos, the logistics logistics of transport is highly dependent
of transport is important for his activities of on road modal because a huge part of
distribution, a portion of participation at GDP, the transactions around the country
DQG KLV LQÀXHQFH LQ DOPRVW HYHU\ HFRQRP\ happens on the road so when there are no
VHFWRU 6$17$ 0866,,   7KH VHFWRU¶V investments in infrastructure on roads,
relevance is highlighted in times of adverse the transports that move on these roads
situations such as the strike that makes it ZLWKRXW TXDOLW\ PDLQWHQDQFH PDNHV
impossible to transport materials, an example necessary tolls or privatized areas and
RIWKLVLVZKDWKDSSHQHGLQ%UD]LOLQZLWK LWLQFUHDVHVWKHPRGDOFRVW 5(=(1'(
the national road transport strike that exposed /,0$ 9(56,$1,   7KH
the dependence of the movement of the things SHUFHQWDJH RI URDG PRGDO XVH LQ %UD]LO
WRUHJLRQVWRGL൵HUHQWSXUSRVHV 6$72  is 60% in comparison to other models,
The logistics of transport is composed according to Sato (2018), the road strike
RI D VHTXHQFH RI WHFKQLFDO DQG RUJDQL]DWLRQDO that happened in 2018 emphasized
operations interconnected as also characterized the importance of this modal because
as a logistic chain. Thus, logistic planning this occurrence directly impacted the
interacts with continuous decisions that try to national economy, and it is remembered
promote cost savings of storage and freightage. DVDFULVLV(YHQWKRXJK%UD]LOLDQURDGV
The logistics of transport is divided into DUH QRW LQ WKH LQWHUQDWLRQDO TXDOLW\
many kinds of transport which are known standard in comparison to countries
as transportation models. The transportation such as the United States, French and
models are air, road, railway, sea shipping, and even in comparison to countries under
pipeline. Each modal has its aspects that make development like China and India, a

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124 ARTIGOS | Logistics of transport in airports centers: a structured literature review

road modal is an option for the country corporations looking to increase their
because the necessary investment to LQWHUQDWLRQDOVWUDWHJLHV%HFDXVHRIWKHVH
this modal is not so high (SATO, 2018). facts, the maritime modal is the main
Even if the scenario to this modal does modal to transport goods in the global
not hold high governmental investments market because it holds a large volume
even with the level of relevance to this of materials over long distances, which
country it is in the Federal Constitution of costs less than other options. In this case,
the Union that the State will correspond the ports are conceptualized as centers
with responsibility as an institution of of integration between various modality
guidelines for the development and systems, receiving products through
XUEDQWUDQVSRUW %5$=,/  other types of models and transporting
• Railway: The railway modal is composed them by maritime modal. As this
of trains and convoys to transport people transportation takes place, multinational
and things, it has a high capacity to corporations, national exporting
transport large volumes of loads, is companies, or logistics operators are
less polluting than the other models, involved in the operations generating
GRHVQRWSURYRNHWUD൶FFRQJHVWLRQDQG YDOXH DQG PRYLQJ VDYLQJV 1(9$'2
the maintenance costs are low. And, to SOARES, 2009).
public transportation, the railway modal • Pipeline: this type of modal transports
XVHKDVDGYDQWDJHVOLNHÀRZFRQWURODQG gas pipelines (gases), ore pipelines
people volume being superior to the other (minerals), and oil pipelines (crude
XUEDQRSWLRQVOLNHDEXV0DQ\FRXQWULHV oils) and is considered one of the
that had invested in railway modals, VORZHVW PRGHV :LWKLQ WKH QDWLRQDO
expanded their productive transactions. scope, this modal is still less used in
+RZHYHU %UD]LO KDG QRW DGYDQFHG LQ contrast to the international market, for
railways like other nations because example, in the United States, 67.8%
investments in this modal are high either of the transportation of oil pipelines in
for an enlarged area or new installations 2007 was done by pipelines. It works
6$172662%5$/  through mechanical pressure or gravity
• Sea shipping: Some authors refer to move the inputs (FERNANDES,
WR WKLV PRGDO DV ³K\GURZD\´ DV D 2012). According to Oliveira and
transportation mode, the use of this %RFFDOHWWL  WKHSLSHOLQHPRGDO
modal happens through ships containers, does not have high participation in
GHGLFDWHGVKLSVDQGRWKHUV%HVLGHVWKDW WUDQVSRVLQJ EXON FDUJR LQ %UD]LO EXW
there are three ways for navigation with WKLVPRGDOKDVWKHKLJKHVWIUHTXHQF\
this modal and navigation can happen in a small variation in time, safety, and
ports or navigations places in the country high-volume capacity. In practice, the
or the interior navigation through transport of materials in this mode
national and international hydro-ways takes place through specific pipes
and long-haul navigations that can be or ducts to transport the necessary
national or international or used in products. Thus, with low use in the
ports to transport many supplies with %UD]LOLDQ PDUNHW WKHUH LV D QHHG IRU
ODUJHTXDQWLW\LQFRQWDLQHUVWKDWXQLWL]HV the logistics sector to be aware of
GL൵HUHQWORDGV 5,%(,52)(55(,5$ the possibility of using this mode is
2002). The maritime modal is one of the highlighted, to reduce costs when
possible modes of internationalization of transporting high volumes of cargo
goods, and there is a market where large WKDWUHTXLUHDKLJKOHYHORIVDIHW\

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Nowadays, in the national territory, will not be carried out. In addition to some tools
another category has been mentioned, in the area, such as transportation planning,
PRWRUF\FOHIUHLJKWZKLFKUHÀHFWVWKHUHDOLW\RI being important, investments in the sector also
motorcycles spread across the country making trigger the development of economies of scale
GHOLYHULHVLQUHVSRQVHWRWKHFKDRWLFWUD൶FWKDW and accessibility (expanding access to markets
the big cities face. Although the capacity to - product and input), in addition to generating
transport large volumes is non-existent, this and contributing to the advantage competitive,
QHZORJLVWLFVKDQGOLQJVROXWLRQKDVDQDGHTXDWH VSHFL¿FDOO\ IRU HDFK UHJLRQ %(7$5(//,
FRVWEHQH¿W UHJDUGLQJ GHOLYHU\ WLPH :KHQ -81,25%$67263(52%(//, 
FRPSDULQJWKH PRGHOV LQ %UD]LOLW LV SRVVLEOH Andrioli, Diehl, and Hansen (2015)
to verify that the pipeline has a higher level of report that the analysis of logistical costs for
reliability than the others, the maritime modal an organization is indispensable. Transport
has greater movement capacity and availability, ORJLVWLFV KDV D ELJ UHOHYDQFH DQG LQÀXHQFH LQ
and the road modal is what serves on a large UHGXFLQJ FRVWV RU LQFUHDVLQJ FRVWV /RJLVWLFV
VFDOHIRUHDV\DFFHVVGLVSODFHPHQWV 628=$ costs can be divided into operating and capital
628=$)(51$1'(6  FRVWV RU ¿[HG DQG YDULDEOH FRVWV FRQVLGHULQJ
For exportation through transport modes, WKHFRPSDQ\¶VDFWLYLWLHV+RZHYHUWKHIRFXVRI
VRPH TXHVWLRQV DUH LQWHQVL¿HG WR WKH LQFUHDVH logistics is not based on the costs involved, but
in demand, these being: longer storage time, on the strategic understanding of how to remain
bottlenecks, depreciation of infrastructure in the market with a competitive advantage. In
SK\VLFDO FDSLWDO  DQG SUREOHPV LQ WKH ÀRZ RI this case, understanding the costs will help to
cargo handling in national and international KDYHDFRPSHWLWLYHDGYDQWDJH 1$6&,0(172
WUDGH %(7$5(//, -81,25 %$6726 et al.  3(75$*/,$ et al 
3(52%(//,   7KLV GHVFULEHG VFHQDULR $1'5,2/,',(+/+$16(1 
WKHUHIRUHOHDGV%UD]LOWRWDNHSODQQLQJPHDVXUHV
as the country is the largest exporter of food. /2*,67,&62)$,5&$5*2
Silveira (2018) points out that historically,
professionals in the sector have claimed that the :LWK LQWHUQDWLRQDOL]DWLRQ EHFRPLQJ DQ
FRXQWU\ VX൵HUHG IURP D ³ORJLVWLFDO EODFNRXW´ inevitable factor for countries, intermodally,
due to the lack of logistical planning measures interoperability and logistics are necessary
in the transport sector and problems in the factors in the transport scenario. In general,
national infrastructure in 2003 when China in this scenario of global trends and markets,
EHFDPHRQHRI%UD]LO¶VPDUNHWSDUWQHUVFDXVLQJ a promotion is progressive, and the activities
an increase in freight transport, as demand has of the economy are indicators of direction for
increased. However, the country supported WUDGH LQYHVWPHQWV DQG WUDQVSRUW 1(9$'2
this trade opening along with other factors SOARES, 2009).
EHQH¿FLDO WR WKH FRXQWU\ LQFUHDVHG LQFRPH Currently, it is necessary to deal with diverse
increased GDP (Gross Domestic Product), economic systems, government policies from
FRQVHTXHQWO\ WKH H[FKDQJH RI LQIRUPDWLRQ other countries, legislation, and varied cultures, in
increased volume, and the sale of private cars addition to long-distance demands. This increases
ZDVKLJKHU 6,/9(,5$ WKH QHHG DQG GHSHQGHQFH WR KDYH ³NQRZKRZ´
Economically, factors such as systematic (knowledge of how to do it) in international
productivity, and transport infrastructure, logistics for all countries whose economies are
GLUHFWO\D൵HFWYDULHGEXVLQHVVHVLQ¿QDOSURGXFWV RSHQIRUEXVLQHVV &$33$628=$ 
or intermediaries in the sectors. If there are An example of this is the case of
GH¿FLHQFLHVLQWKHWUDQVSRUWDWLRQDUHDVHWEDFNV Turkey, before the year 1980, the country had
occur, as the probable commercial transactions legislation that allowed business transactions

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126 ARTIGOS | Logistics of transport in airports centers: a structured literature review

LQWKH¿HOGRILQGXVWULDODYLDWLRQRQO\LQVWDWH strategy that is developed by large corporations

owned organizations. However, in 1983, with and State logistics would be when the State
the opening of countries such as the United performs interventions in the transport sector
States and European countries, it culminated in through works, taxation, or other actions. In
WKH7XUNLVK&LYLO$YLDWLRQ/DZZKLFKDOORZHG %UD]LO ,QIUD$HUR KDV $LU &DUJR 7HUPLQDOV
the business to operate in the Turkish aviation NQRZQ DV ³7HFD´ WKDW DUH ORFDWHG DW DLUSRUW
DUHD $5&$58&$17$ùd,  centers using Electronic Data Interchange to
0RRUL )HOL[ DQG /HOLV   GLVFXVV EULQJH൶FLHQF\WRORJLVWLFVRSHUDWLRQV$LUSRUW
international logistics saying that the choice centers are responsible for connecting various
of transportation is a decisive factor for the links in the supply chain, whether customers,
activities of the foreign market, in addition to suppliers, inputs, technologies, or various
describing that the major focus of this type of sectors that work for the same purpose. Airport
logistics is transportation. That is, in the entire centers are usually inside or near airports, to
globalized scenario, cargo transportation is the contribute to the logistics of air transport by
priority of this trade and depends directly on signaling actions in a short time, optimizing
logistical functions for success. processes, monitoring minimum stocks, and
In an environment of constant changes, distributing deliveries to various destinations
capitalism moves forward transforming 62$5(6  0(/$&,1, 0$5&+(7
structures and establishing connections and 3(5277,  $5&$5 8&$1 7$ùd,
demands with technologies, and innovations 628=$628=$)(51$1'(6
that open the markets to great competition. The 7$'(8et al&$33$628=$
¿HUFHFRPSHWLWLRQIRUKLJKOHYHOVRIFRPSHWLWLYH 0225,)(/,;/(/,6 
advantage signals the fact of this study: According to the Oxford Economics
ORJLVWLFVRIDLUFDUJRKDVEHFRPHDGL൵HUHQWLDO report for the Air Transport Action Group
IRU GL൵HUHQW OHYHOV RI FRPPHUFH HVSHFLDOO\ (ATAG), the movement of air cargo reaches 62
regional and international, happening in a million tonnes per year. In 2017, for example,
strategic way to align the many purposes of the the balance was six trillion dollars generated
EXVLQHVVZRUOG &$33$%2$6  in air cargo transactions around the world. In
The explanation is that the air modal is /DWLQ$PHULFDDQGWKH&DULEEHDQDLUWUDQVSRUW
faster, and does not need more careful handling, and its industry directly generated 813,600
ZKLFK IDFLOLWDWHV PRUH H൵HFWLYH WUDQVSRUW MREV $FFRUGLQJ WR WKH %UD]LOLDQ 0LQLVWU\ RI
actions and sustains part of the economic Infrastructure, the increase in air cargo handling
JURZWKRIPDQ\EORFNVLQDGGLWLRQWRR൵HULQJ in the country in 2017 was 10.47% in national
LQWHJUDWLRQRI³PDUNHWSODFHV´DQGFRQVHTXHQWO\ DQG LQWHUQDWLRQDO WUDQVDFWLRQV ,$7$ 
UHPRYLQJ EDUULHUV EHWZHHQ FRXQWULHV¶ 0,1,675< 2) ,1)5$6758&785( 
HFRQRPLHV &RQVLGHULQJ WKH FRVWEHQH¿W WKLV $7$*2/,9(5 
modal is indicated for loads of greater value,
with a high level of urgency and priority, as 3 MATERIALS AND METHODS
is the case of the medical-pharmaceutical
industry, for example. This means that despite The literature review helps to advance
being an important mode and adding value to WKH VWXG\ &2/,&&+,$ 6752==,  
the logistics service, unlike other modes it has The methodology chosen was a literature
a lower load capacity and a high freight value. UHYLHZDVWUXFWXUHGPHWKRGWKDWLVXVHGWR¿QG
Silveira (2018) points out two concepts VWXGLHVLQDVSHFL¿FDUHDWRUHVHDUFKLW6HYHUDO
WKDW DOORZ ÀXLGLW\ DQG FRPSHWLWLYHQHVV LQ steps are used to collect and analyze the works
%UD]LO FRUSRUDWH ORJLVWLFV DQG 6WDWH ORJLVWLFV found according to the theme to be addressed
The author describes corporate logistics as a '(02)2*$d$&267$ 

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 127

7KH¿UVWDFWLRQRIWKLVZRUNZDVWRORRN the articles, it was decided to discard 717

at the literature to choose the keywords so that articles due to the lack of relationship
it covered all the content about the theme to with the studied theme, leaving 33
not have contradictory biases in the searches. articles considered relevant to the theme
Understanding the didactics of the steps in Figure of this research. Relevant articles will be
GDWDFROOHFWLRQZDVGLYLGHGEHWZHHQ/RFDWLRQ presented in the next section.
of studies Analysis and Abstract Synthesis. To Figure 2 -0HWKRGRORJ\6WUXFWXUH
that, it manages a research portfolio where the
chosen theme is applied. In the location, the
EDVH¿OWHUVDQGWKHTXDQWL¿FDWLRQRIWKHVWXGLHV
found were applied. In the Abstract Analysis
and Synthesis, the studies were put in a new
review in an abstract way to compose this work
on the theme. Figure 2 shows the steps of the
methodology used for the systematic review of
the literature on airport transport logistics and
then conceptualized each stage of the research.
• Stage 1: Theoretical Foundation - in
this stage an explanation of the relevant
concepts of the approached theme was
carried out, dividing the foundation
through the studies reported. Through the
research carried out on a theoretical basis
was possible to choose and determine
the keywords of the area covered.
• Stage 2: Formulation of keywords - based
on the theoretical basis, these keywords
were chosen and used in Portuguese and
English: logistics (logística), logistics of
transport (logística de transporte), and
airport logistics (logística aeroportuária)
to compose the article to direct it Source: the authors.
objectively.
• Stage 3:/RFDWLQJVWXGLHVLQWKLVWKLUG 4 RESULTS AND DISCUSSION
stage, as described in Figure 2, two bases
were selected to search for articles inside In the present study, two research bases
the theme addressed, these are: DOAJ were selected: DOAJ and Scielo, each base was
and Scielo. DSSOLHG ZLWK OLPLWHG ¿OWHUV DFFRUGLQJ WR WKH
• Stage 4:4XDQWL¿FDWLRQRIVWXGLHVIRXQG organization of the bases. In the search engine
- 750 articles on the topic were found of the DOAJ database, the selection of articles
in this stage based on the keywords IURPWKH%XVLQHVV  ,QGXVWULDO(QJLQHHULQJ
logistics, logistics of transport, and 0DQDJHPHQW(QJLQHHULQJ  6RFLDO6FLHQFHV
airport logistics, the explanation of what (3), and Transportation Engineering (4) areas
ZDVIRXQGDQGWKHVHDUFK¿OWHUVDSSOLHG was limited.
in the databases are in the following In the search on the Scielo database were
topic, the 3.1 Finding studies. ODQJXDJH¿OWHUV(QJOLVKDQG3RUWXJXHVHIURP
• Stage 5:$QDO\VLVRIVWXGLHVDIWHUUHDGLQJ thematic areas: (1) Production Engineering, (2)

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022
128 ARTIGOS | Logistics of transport in airports centers: a structured literature review

$SSOLHG6RFLDO6FLHQFHV  7UDQVSRUWDQG  0DQDJHPHQWEHVLGHVZDVOLPLWHGWRVHOHFWLQJ

an option from just one article. However, it was not possible to use articles that use the following
NH\V /RJLVWLFV RI 7UDQVSRUW  /RJtVWLFD GH 7UDQVSRUWH DQG /RJLVWLFV RI$LU &DUJR  /RJtVWLFD
$HURSRUWXiULD KRZHYHU VWXGLHV UHODWHG WR WKHVH NH\ZRUGV ZHUH IRXQG LQ WKH XVH RI WKH ¿UVW
NH\ZRUGLQWKLVDUWLFOH/RJLVWLFV/RJtVWLFD
7DEOHVKRZVWKHQXPEHURIDUWLFOHVORFDWHGLQWKH'2$-DQG6FL(/2GDWDEDVHV$WRWDO
RIDUWLFOHVZHUHIRXQGLQWKHVHWZRGDWDEDVHVIURPWR)RUWKHNH\ZRUG/RJLVWLFV
 /RJtVWLFD LQ WKH '2$- GDWDEDVH  DUWLFOHV ZHUH IRXQG ZKLOH LQ WKH 6FLHOR GDWDEDVH 
DUWLFOHVZHUHIRXQG2IWKHDUWLFOHVORFDWHGDW'2$-ZHUHOLQNHGWRWKHNH\ZRUG/RJLVWLFV
RI7UDQVSRUW/RJtVWLFDGH7UDQVSRUWHDQGRQO\ZDVOLQNHGWR/RJLVWLFVRI$LU&DUJR/RJtVWLFD
Aeroportuária. As for the Scielo database, of the 650 articles found, only 3 were linked to the
NH\ZRUG/RJLVWLFVRI7UDQVSRUW/RJtVWLFDGH7UDQVSRUWHDQGQRQHWRWKHNH\ZRUG/RJLVWLFVRI
$LU&DUJR/RJtVWLFD$HURSRUWXiULD

Table 1 -$UWLFOHVIRXQGHGDW'2$-H6&,(/2EHWZHHQWR
DOAJ (1996-2018) 6&,(/2 

/RJtVWLFD/RJLVWLFV 100 650

/RJtVWLFDGH7UDQVSRUWH/RJLVWLFVRI
61 3
Transportation
/RJtVWLFDDHURSRUWXiULD$LUSRUW/RJLVWLFV 1 0
Source: the authors.

After reading 750 articles, it was decided to discard 717 articles and to study
abstractly 33 articles that were relevant to the theme of this research. The searches in
WKHGDWDEDVHVXVLQJWKH¿OWHUVZHUHFDUULHGRXWLQ-DQXDU\&KDUWVDQGSUHVHQWHG
below were divided by database, specifying the keyword and the subcategory of the
indicator, the authors and the year of publication of the article, the title of the article, and
the summary, importance, and result of the studies.

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AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 129

Chart 1 - Relevant articles found in the DOAJ database

KEYWORDS AND AUTHORS
TITLE ABSTRACT
SUBCATEGORIES AND YEAR
A survey of values was carried out for agricultural
products and the main characteristics of the road
ÀRZ RI DJULFXOWXUDO FDUJR WKH VWXG\ FRQFOXGHG
Characterization that many factors are related to the value of
Soares and of the highway freight. And formal hiring is not taken into account
Caixeta Filho freight market because of the high cost it has. The study used
(1997) for agricultural points of intersections in variables for conclusions.
products They concluded that it is necessary to have freight
calculated through costs common to the transport
PDUNHWDQGWKDWWKHUHLVDGL൵HUHQWLDWLRQLQIUHLJKW
according to the type of product transported.
It discusses the logistical dimensions used
E\ PXOWLQDWLRQDO RUJDQL]DWLRQV WR ¿QG
GL൵HUHQWLDWLRQ LQ WKHLU FDSDFLWLHV LQ WKH IDFH
of competition and mentioned the logistical
FDSDFLW\ GXULQJ :RUOG :DU ,, WR FRQWULEXWH WR
the development of the United States. Reports
six management initiatives, and scores them:
Customer Success, Functional Excellence,
%RZHUVR[ %UD]LOLDQ
Internal Process Integration, Supply Chain
and Closs logistics: a time
Keyword $OLJQPHQW 3URFHVV 3HUIRUPDQFH 0HWULFV DQG
(1997) for transition
/RJtVWLFD )LQDQFLDO,PSDFW/LQNDJH$OVRWKH\IRFXVRQ
Logistics their observations that bring suggestions for
Subcategory PDQDJHPHQWLQLWLDWLYHV,WFRQFOXGHVWKDW%UD]LO
Industrial has challenges for the 21st century and logistics
engineering. professionals in the face of increased demand.
Management The practice of excellent international logistics
engineering. is exposed to excellent knowledge through
management reporting seminars, among others.
7KLVVWXG\WULHGWR¿QGWKURXJKDPXOWLFXOWXUDO
approach, the cultural aspects of the provision
of logistics services, through a case study of
IRXU /RJLVWLFV 6HUYLFH 3URYLGHUV :LWK WKH
IRFXV RQ VKRZLQJ WKH LPSDFW RI WKH GL൵HUHQW
strategies present in the multiculturalism of
Cultural companies, the study demonstrated which are
Diversity And WKH FXOWXUDO LVVXHV WKDW EHQH¿W WKH UHODWLRQVKLS
Third Party EHWZHHQFRPSDQLHVLQWKHORJLVWLFVDUHD%RWKWKH
0DFHGRDQG
/RJLVWLFV FRQWUDFWLQJFRPSDQLHVDQGWKH/RJLVWLFV6HUYLFH
Canen (2009)
Services: An 3URYLGHUVIDFHGL൶FXOWLHVLQWKHVKRUWWHUP:LWK
Exploratory this exploratory case, the following results were
Study REWDLQHGWKHUHDUHGL൵HUHQWXQGHUVWDQGLQJVDERXW
what multiculturalism is, cultural diversity is
FOHDUIRURQHRIWKHFRPSDQLHVVWXGLHG%UD]LOKDV
EDUULHUVIRU/RJLVWLFV6HUYLFH3URYLGHUVRQFXOWXUDO
LVVXHVWKHFXOWXUDOLVVXHD൵HFWVQHJRWLDWLRQVDQG
LWLVHDV\WRLPSOHPHQWQHZLGHDVLQDGL൵HUHQW
environment internally for companies.

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130 ARTIGOS | Logistics of transport in airports centers: a structured literature review

KEYWORDS AND AUTHORS

TITLE ABSTRACT
SUBCATEGORIES AND YEAR
The study focused on analyzing through four
links in the supply chain (suppliers of soft drink
packaging, soft drink industry, wholesale, and
supermarket) the logistical performance of the
Evaluation of %UD]LOLDQFKDLQUHJDUGLQJVRIWGULQNVXSSOLHV+H
the logistic applied the electronic survey methodology, also
Conceição performance XVLQJVWUXFWXUHGTXHVWLRQQDLUHVIRUWKHOLQNVLQWKH
and Quintão RI%UD]LO¶VVRIW FKDLQZLWKGLPHQVLRQVRIWKHFRPSDQ\¶VLQWHUQDO
(2004) drink supply and external logistics. Central indicators were
chain pointed out for calculations and statistical tests to
design comparative analyzes between evaluations
of logistic performance. It is concluded that the
cost of stock and storage of goods in this sector is
poorly evaluated in the industry, and logistics are
better used internally than externally
7KHVWXG\VXJJHVWVDPRGHORIÀRZVDQGORFDWLRQV
A model for of intermodal terminals for the transportation of
ÀRZDOORFDWLRQ DJULFXOWXUDOSURGXFWVIRUH[SRUW:LWKDPLQLPXP
Amaral, and location ÀRZDVRQHRIWKHIROORZLQJDVSHFWVKHUHSUHVHQWHG
Almeida and of intermodal the transport system in networks (road, waterway,
0RUDELWR terminals for and railway) using mathematical formulations.
Keyword (2012) WKH%UD]LOLDQ The applied model is suitable for the sector and the
/RJtVWLFD soybean choice of intermodal terminals is either in location
Logistics exports ELQDU\YDULDEOHVRUQRQQHJDWLYHÀRZYDULDEOHVWR
Subcategory DOORFDWHLQWHUPRGDOÀRZVLQWKHQHWZRUN
Industrial engineering. 7KHUHVHDUFKVHHNVWR¿QGDGH¿QLWLRQIRUWKHWHUP
Management ³LQGXVWULDOORJLVWLFV´XVLQJFDWHJRULHVRIORJLVWLFDO
engineering. A global view support activities. The following sentence is
%DUURV
of industrial scored: materials management + distribution
(1997)
logistics  ORJLVWLFV 6R LW LV HVWDEOLVKHG WKDW LQGXVWULDO
logistics includes all activities that relate to the
world before and after the production of services.
The presented study reveals how the design of
the logistics network is and how it is helped
by computational modeling. The research also
suggests research opportunities in the area. The
study unravels the importance of business logistics
through topics such as the importance of costs,
%XVLQHVV globalization of industries, logistics as a strategic
logistics: foundation, and response to customer service.
%DOORX
importance and In this way, the article highlights three variables
(1997)
some research to satisfy the consumer of the logistics service:
opportunities strategy in location, strategy in transportation, and
strategy in inventory management. It also addresses
territorial and temporal models and reveals the
research opportunities on customer service logistics,
inventory management, transportation, location,
and data issues. Finally, it is considered that business
logistics is a relevant area for business management.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 131

KEYWORDS AND AUTHORS

TITLE ABSTRACT
SUBCATEGORIES AND YEAR
The research seeks to show the economic
advantage involved in the decentralized
distribution of ethyl alcohol so that it used an
investment analysis model for some points of
5HGH¿QLQJWKH view: Government (society), distributor, and
Yoshizaki, logistics of 'LVWULEXWRU&26$1FRQVRUWLXP+HGH¿QHG
0XVFDWDQG ethanol-fuel the problem in focus through the number
%LD]]L  distribution RI DVVRFLDWHG QRGHV DQG XVHG WKH RYHUÀRZ
model. The result obtained was that when
choosing distribution terminals built close to
the plants, they have reduced costs and the
return-on-investment time, in this case, would
be from two up to two and a half years.
The study describes three reasons why cargo
ORDGLQJ DQG XQORDGLQJ RSHUDWLRQV LQ %UD]LO
Keyword
DUH QRW H൶FLHQW DQG SUHVHQW D UDWLRQDO PRGHO
/RJtVWLFD
for transport costs. The article discusses the
Logistics
logistical activity of transportation, decision-
Subcategory
making in carriers, logistics partnerships, and
Industrial engineering.
commercial partners in the sector, among others.
Management
Seeking The mode of transportation used for discussion
engineering.
H൵HFWLYHQHVV is the road and a single type of product to
in third-party an exclusive contractor. After development
Fleury, Avila transportation: throughout the study, using accounting costing
DQG:DQNH cost structures, IRUPXODVSRWHQWLDOJDLQVDUHTXDQWL¿HGDVZHOO
(1997) partnerships, as the percentage shares of costs involved in
and increased the process and the practical part concludes
H൶FLHQFLHV ZLWKWKHGH¿QLWLRQRIPDUJLQIRUWKHRSHUDWLRQ
partners. It was understood, therefore, that the
WHFKQRORJ\LQYROYHGLQÀXHQFHVWKHIXQFWLRQLQJ
DQG ÀRZ RI LQIRUPDWLRQ RQH VKRXOG DLP
at the perspective of the contractor and the
contractor, among other resolutions. In short,
the study described that there are numerous
options for cost reduction in transport logistics
in the mentioned characteristics.
Proposal for a The objective of the article is to use transport
)OH[LEOH0RGHO logistics to test and develop a model for
for Decision economic-strategic analysis to support
Keyword
Andrioli, Support of H[WHUQDOL]DWLRQ GHFLVLRQV 7KH TXDQWLWDWLYH
/RJtVWLFD
Diehl and Outsourcing: an DQG TXDOLWDWLYH DSSOLFDWLRQ RI WKH VWXG\
Logistics
Hansen Application in led to the conclusion that it is indicated to
Subcategory
(2016) Transportation RXWVRXUFH WKH ÀHHW WKURXJK WKH VXSSOLHU¶V
%XVLQHVV
/RJLVWLFV option and revealed that the model is of value
WRVXSSRUWWKHDUHD¶VGHFLVLRQVUHJDUGLQJÀHHW
outsourcing.

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132 ARTIGOS | Logistics of transport in airports centers: a structured literature review

KEYWORDS AND AUTHORS

TITLE ABSTRACT
SUBCATEGORIES AND YEAR
The present study exposes the reality of logistics,
discussing concepts of the sector, such as supply
chain, and decision-making in its processes (low
Keyword /RJLVWLFVWRWDO
price, costs, and total value for the consumer). It also
/RJtVWLFD cost, decision-
Gonzáles discusses the types of costs in the hierarchy model
Logistics making, and
(2002) and future trends in the logistics sector. Finally,
Subcategory future trends.
it considers that, with globalization, integrated
%XVLQHVV
logistics has been revealed to new market demands
and that this logistics is a new vision of study, as it
includes several other areas in its composition.
The study reveals the competitiveness between
VRPH FRXQWULHV %UD]LO 5XVVLD ,QGLD DQG 6RXWK
$IULFD  UHJDUGLQJ ORJLVWLFV FRPSDUHG WR 0H[LFR
The research is based on the 2012 competitiveness
UHSRUW SXEOLVKHG E\ WKH :RUOG %DQN XVLQJ VRPH
-LPpQH] /RJLVWLFV variables. This paper revealed another level of anal-
Figueroa Competitiveness: ysis of logistical competitiveness among the coun-
and Arroyo 0H[LFRYV WULHVLQDGGLWLRQWRWKH:RUOG%DQNUHSRUWXVLQJWKH
(2012) %5,&6 9DOHQ]R0DUWtQH] PHWKRGRORJ\$FFRUGLQJ WR WKH
application of the aforementioned methodology, the
logistical performance position between countries:
in South Africa and China (in the highest position),
%UD]LO,QGLDDQG0H[LFR LQWKHUHJXODUSRVLWLRQ 
and Russia (in the lowest position).
7KHUHVHDUFKLVSURSRVHGWRDQDO\]HWKH%UD]LOLDQ
Outsourcing transport sector using a study case of the leather
of logistics industry, understanding the growth of outsourc-
Keyword
Antoniolli et transport: A ing logistics and considering what would be the
/RJtVWLFDGH
al. (2015) %UD]LOLDQOHDWKHU most relevant criterion for outsourced transport
Transporte
industry case for leather distribution. Concluding that an or-
/RJLVWLFVRI
study ganization can save 60% in transportation costs,
Transportation
increasing its operational level.
Subcategory
%XVLQHVV The study discussed the importance of ex-
porting sugar through containers. Through a
detailed description of logistics, international
Sugar exports:
Yemal and WUDGHSRUWVSURGXFWLRQDQGVXJDULQ%UD]LOLW
the container-
Pascotto concluded that companies in the airport sec-
ization of sugar
(2009) tor need to adapt to the transformations that
sacks
UH¿QHGVXJDUWUDQVSRUWKDVWRDGGYDOXHWRWKH
product through the management strategy of
logistics operations.
The article used an exploratory methodology
about logistics and discussed the supply
/RJLVWLFV chain and its respective purposes to obtain
Detofol, applied in the improvements in the logistics process. The
Rauta and commercial study concluded that the correct application of
:LQFN  egg production the logistics methods promotes improvements
process in several aspects: activity time and labor,
employee satisfaction, management of
SURGXFWLRQUHVRXUFHVDQGSURGXFWTXDOLW\

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 133

KEYWORDS AND AUTHORS

TITLE ABSTRACT
SUBCATEGORIES AND YEAR
The research focused on exposing the barriers to
logistical integration in the state of Rio Grande do
Keyword Intermodal
Norte, interviewing professionals with experience
/RJtVWLFDGH logistics in
Silva, Araújo the state of in the air, road, and sea modes in the state. The
Transporte
study concluded that the main challenge is
/RJLVWLFVRI DQG%ULWR Rio Grande
infrastructures and passageways en route to the
Transportation (2018) do Norte: an
SRUWDQGDLUSRUWRISRRUTXDOLW\DQGWKHDEVHQFHRI
Subcategory Social exploratory
a railway modal. Thus, it is considered a problem
Sciences study
for the application and use of intermodality
within the State for cargo transportation.
The study emphasizes that there is a need to
use logistical intelligence for the integrated
Intelligence SODQQLQJ RI %UD]LO¶V WUDQVSRUW LQIUDVWUXFWXUH
logistics: a /RJLVWLFV SODWIRUPV DUH KLJKOLJKWHG DV D
study on the response to economic frontiers, uniting
implementation factors such as cost reduction, and application
Silva (2014)
of a logistic RI H൶FLHQW VHUYLFHV LQ OHYHOV 7KH VWXG\ LV
platform in the concluded in thirteen stages and considers that
southern state of WKH /RJLVWLFV 3ODWIRUP LV UHOHYDQW WR FDVHV RI
Tocantins QHHG WR FUHDWH GL൵HUHQWLDWHG DOWHUQDWLYHV IRU
companies that want these services in the face
of competition.
The study sought to observe the distribution
Reduction of
process of the main customers of a logistics
operational
operator in São Paulo to result in reduced
costs in the
costs and improvements. In addition to the
management of
Keyword bibliographic method, the research applied a
/RJtVWLFDGH Colona, Kelch load distribution TXDQWLWDWLYH PHWKRGRORJ\ 7KH GDWD FROOHFWLRQ
by using the
Transporte and Gomes PDGH LW SRVVLEOH WR DSSO\ WKH$%& FXUYH DQG
$%&DQGVROYHU
/RJLVWLFVRI (2018) linear programming in such a way that it
curve tools: a
Transportation was concluded that only two of the logistics
case study of a
Subcategory RSHUDWRU¶V FXVWRPHUV DUH UHVSRQVLEOH IRU 
logistic operator
Industrial engineering of the revenue, in addition to this the study
LQ6mR-RVpGRV
Management allowed the reduction of operating costs by R $
Campos – sp
engineering 32,500.00 monthly.
7KHVWXG\XVHVWKH+8%KHDGXSEXWWRSHUDWLRQ
in an organization to recognize the barriers re-
garding the distribution of fractional loads since
the road transport companies lost market during
the economic crisis due to several factors. The
The constraints research mentioned the theory of restrictions re-
faced in the dis- lated to logistics and explored literature on the
0DFiULRet al.
tribution of frac- topic in other topics. He used a comparative-sta-
(2017)
tional loads: a tistical method and concluded that there was an
case study DEVHQFHRISODQQLQJLQWKHRSHUDWLRQDOÀRZDQG
poor use of the physical space. A new layout was
the answer to the problems mentioned, reducing
costs and optimizing time. It also concluded that
the restrictions found externally are not as rele-
vant to the company as the internal conditions.

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134 ARTIGOS | Logistics of transport in airports centers: a structured literature review

KEYWORDS AND AUTHORS

TITLE ABSTRACT
SUBCATEGORIES AND YEAR
Analysis of The present study analyzes between the years 2010
Keyword
Viracopos and 2015, the relevance of Viracopos international
/RJtVWLFD
international airport for inducing regional development. The
aeroportuária/ Airport Cappa,
airport as study concludes that there is a need to implement
Logistics Sperancini
integrated a systemic view of transportation as an economic
Subcategory and Cunha
infrastructure into DFWLYLW\ IRU D 0HWURSROLWDQ 'HYHORSPHQW 3ODQ
Industrial engineering (2017)
business strategies The methodology that supported the study was to
0DQDJHPHQWHQJLQHHU-
in the international use public and private investment records in the
ing
market Campinas region and use the research empirically.
Source: the authors.

Chart 2 - Relevant articles found at Scielo database

KEYWORDS AND AUTHORS
TITLE ABSTRACT
SUBCATEGORIES AND YEAR
7KH VWXG\ XVHG TXDQWLWDWLYH PHWKRGV
WKURXJK VWUXFWXUDO HTXDWLRQ PRGHOLQJ
to understand the elements that impact
the logistics of a public pharmaceutical
The Institutional assistance organization. Two models were
elements and applied, one with mediation and the other
logistics directly addressing logistics performance.
Fialho and
performance The results showed that several logistical
0DUWLQV 
of a public operations within pharmaceutical assistance
pharmaceutical are seen as rules and that as professionals
care network. follow institutionalized practices, the
performance of logistics is greater. Thus,
Keyword the study contributes to assisting decision-
/RJtVWLFD making by managers in the public sector
Logistics and pharmaceutical sector about logistics.
Subcategory The study focused on the importance
Engenharia da that logistical capabilities demonstrate
Produção UHJDUGLQJWKHR൵HURISURGXFWVDWORZSULFHV
Ciências Sociais to consumers and the speed of service, in
Aplicadas addition, the research sought to understand
Transporte WKHH൵HFWRIWKHW\SHRISURGXFWH[SRUWHG
Gerenciamento %\DSSO\LQJDTXDQWLWDWLYHDSSURDFKZLWK
7KHH൵HFWRIWKH
56 managers in logistics and supply chains
type of product
for various products, through exploratory
0RRULet al. and the logistics
research. He concluded, therefore, that
(2015) capabilities on
there is no relationship between logistical
the order delivery
capabilities and the type of product to be
cycle
exported and induced those other factors
(logistics infrastructure, exchange rate,
DPRQJRWKHUV SUREDEO\LQÀXHQFHORJLVWLFV
H൶FLHQF\,WVXJJHVWVWKDWWKHUHDUHVWXGLHV
on the same theme on subjects such as rate
of return on investments, obsolescence of
stocks, and customer satisfaction.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 135

KEYWORDS AND AUTHORS

TITLE ABSTRACT
SUBCATEGORIES AND YEAR
The study reported the index of the
SHUIRUPDQFH RI ORJLVWLFV LQ %UD]LO
concerning the largest competitors of
foreign trade, for this purpose, using data
Evaluation SURYLGHG E\ WKH :RUOG %DQN 6(&(;
RI/RJLVWLF DQG &2075$'( 7KH OLWHUDWXUH UHYLHZ
Faria, Souza
Performance describes descriptions of logistical aspects
and Vieira
,QGH[HVRI%UD]LO and in the methodological section, it
(2015)
in the International HVWDEOLVKHVWKUHHTXHVWLRQVDVZHOODVVRPH
Trade other criteria for selecting the countries to
EH FRPSDUHG ¿QDOO\ LW XVHV DQ HTXDWLRQ
to calculate the competition grid. 39 major
FRPSHWLWRUVIURP%UD]LOZHUHVHOHFWHGDQG
WKH8QLWHG6WDWHVUDQNHG¿UVW
The purpose of this study was to check
the importance of transshipment stations
IRU IHUWLOL]HU ORJLVWLFV :LWK WKH GDWD
Cargo collection, the authors conclude that
Transshipment the integrated management can impact
0RRULDQG Stations as directly or indirectly the fertilizer
5LTXHWWL  /RJLVWLF companies, also that the availability of the
0HGLDWRUVIRUWKH URDG PRGDO LV LQVX൶FLHQW IRU WKH VHFWRU
Fertilizer Industry in addition, he encountered challenges
in the use of intermodality, however, it
remains a preferred option for fertilizer
companies.
Keyword The study proposed to understand
/RJtVWLFD the aspects that influenced the
Logistics Physical possibility of competitive advantage
Subcategory distribution for manufacturers of consumer
Engenharia da is a strategic goods through physical distribution.
Produção resource for Therefore, the researchers used
Almeida and
Ciências Sociais consumer goods a descriptive and exploratory
0DUFRQGHV
Aplicadas manufacturers methodology with a resource-based
(2014)
Transporte aiming at YLHZ 9%5 $W WKH HQG RI WKH UHVXOWV
Gerenciamento achieving a obtained, he considered that the main
competitive sources of potential competitive
advantage. advantage are intellectual capital, the
culture of services, and collaboration
between participants.
The study aimed to investigate the
Evaluation, situation of the use of the services
prospects of use, RI %UD]LOLDQ PHWURSROLWDQ WUDLQV
Santos and and expansion of %LEOLRJUDSKLF GDWD FROOHFWLRQ DQG ¿HOG
Sobral (2014) services regarding research was used in the methodological
metropolitan process. The article concluded that the
WUDLQVLQ%UD]LO services present expansion failures and
communication barriers with society.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022
136 ARTIGOS | Logistics of transport in airports centers: a structured literature review

KEYWORDS AND AUTHORS

TITLE ABSTRACT
SUBCATEGORIES AND YEAR
The study aimed to understand the
impact that logistics, the market,
and the evolution of technological
knowledge have on the buyer-
supplier relationship. To obtain
The evolution of the discussion and results, it used
5H]HQGH/LPD
knowledge in the the relationship between the two
and Versiani
buyer-supplier FRPSDQLHV DQG DSSOLHG D TXDOLWDWLYH
(2012)
relationship methodology. From the information
received, it concluded that the
evolution of this knowledge involved
in the relationship is by the type of
knowledge that one has (logistical,
technological, or market knowledge).
The study aimed to recognize elements
that strengthen or hinder the integration
RI WKH /RJLVWLFV DQG 0DUNHWLQJ
Integration areas to increase the performance
between logistics of organizations. It discussed
Pimenta, Silva and marketing: concepts such as formal and informal
Keyword and Yokoyama critical factors in integration. In the methodological
/RJtVWLFD (2011) the interaction and approach, the character of the research
Logistics FROODERUDWLRQ¶V LVTXDOLWDWLYHDVLWXVHGDELEOLRJUDSKLF
Subcategory perspective review and interviews. He concluded
Engenharia da that managers in the areas of logistics
Produção and marketing have factors that hinder
Ciências Sociais the integration of the areas.
Aplicadas The study aimed to target
Transporte transportation as service management
Gerenciamento through a survey of 400 small and
Transportation
PHGLXPVL]HG %UD]LOLDQ LQGXVWULDO
management
shippers to understand the essential
0DUWLQVet al. oriented for
DVSHFWVRIWKHVKLSSHUV¶GHPDQG7KH
(2011) customers: service
study was based on a Factor Analysis,
level desired and
obtaining conclusions that Safety,
perceived
Reliability, Time, Price, and Service
are the constructs best recognized by
shipping companies.
The study aimed to understand the
transport management of industrial
companies providing retail services.
:LWK WKLV D VWDWLVWLFDO PHWKRG ZLWK
Attributes of a non-probabilistic approach was
0DUWLQVDQG Transport Service applied, evaluating the service provided
Xavier (2011) in Retail-Industry through four factors. At the end of the
Relationship research, it considered that there is a
need to increase the number of levels
of the distribution channels and that the
attendances at the factory have a lower
level than the others.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 137

KEYWORDS AND AUTHORS

TITLE ABSTRACT
SUBCATEGORIES AND YEAR
Keyword
7KHVWXG\IRFXVHGRQWKHLGHQWL¿FDWLRQDQG
/RJtVWLFD
systematization of logistical components
Logistics
The contribution IRU WKH PDQDJHPHQW RI %UD]LOLDQ SXEOLF
Subcategory
of integrated policies. Thus, integrated logistics used
Engenharia da 9D]DQG/RWWD
logistics to public a detailed description of the theme and
Produção (2011)
policy management considered that the knowledge and
Ciências Sociais
GHFLVLRQVLQ%UD]LO application of integrated logistics are
Aplicadas
necessary for the success of public policy
Transporte
decisions within the country.
Gerenciamento
The article proposed to analyze the logistic
VWUDWHJ\PHDVXULQJWKHUHOHYDQFHRIGL൵HUHQW
EXVLQHVV FKDUDFWHULVWLFV IRU %UD]LOLDQ
companies, focusing on the production
GHFLVLRQVDQGSK\VLFDOGLVWULEXWLRQRI¿QLVKHG
/RJLVWLFVVWUDWHJ\
SURGXFWV ,W XVHG TXDQWLWDWLYH DSSURDFKHV
Keyword :DQNH  G\QDPLFVLQ%UD]LO-
and concluded that the suitability for each
/RJtVWLFD ian Companies
policy is dependent on the delivery time
Logistics
and that although the sample is not as large
Subcategory
compared to the population in the sector, the
Engenharia da
mathematical models used to understand the
Produção
study theme can be used in future research.
Ciências Sociais
The study proposed an assessment of the
Aplicadas The impact of busi-
ORJLVWLFV GHFLVLRQV IRU PDQDJLQJ ¿QLVKHG
Transporte ness characteristics
ÀRZV ZLWK SURGXFW FKDUDFWHULVWLFV
Gerenciamento on logistical deci-
operation, and demand. It used a
sions and product
:DQNH  correlation analysis with the six largest
ÀRZRUJDQL]DWLRQ
industrial sectors. And it concluded with
an exploratory study
WKH HVWDEOLVKPHQW RI WZR GL൵HUHQW WDEOHV
in six economic
WR DVVLVW LQ GHFLVLRQPDNLQJ DW GL൵HUHQW
sectors
levels and characteristics of the business.
Source: the authors.

After analyzing synthetically and in garding the studies in the airport sector, there
an abstract way the studies found in the were gaps in the literature, since only one ar-
area, it was noticed that most of the resear- ticle was found in the DOAJ database on the
ch in the logistics area has several studies subject and no article in Scielo.
related to industrial sectors of production of This study was used throughout the In-
consumer goods, also, the studies directly troduction and Theoretical Foundation articles
related to the transport and distribution of from other bases to support the concepts dis-
goods are based on finding performance in- cussed (logistics, logistics of transport, and lo-
dexes within organizations or on the use of gistics of air cargo), and only in this way, it was
transport intermodality. possible to discuss airport logistics, in such a
Another important recognition was that way that, it was necessary to be searching for
many of the studies have focused on how to use data and information on governmental and non-
accounting costing within the logistics sectors -governmental websites that contain informa-
or used costing methods to foster studies. Re- tion on the topic.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022
138 ARTIGOS | Logistics of transport in airports centers: a structured literature review

5 CONCLUSION $1721,2//,3HGUR'RPLQJRVet al. Outsourcing

RIORJLVWLFVWUDQVSRUWD%UD]LOLDQOHDWKHULQGXVWU\FDVH
,Q WKH VFHQDULR RI %UD]LOLDQ OLWHUDWXUH study. Forum Empresarial, v. 20, n. 2, p. 1-29, 2015.
production, the area of operations management
$5&$52.8&$17$ùd,0(7KHLP-
has developed in a relevant and growing way
pact of the airline freight transportation on gdp in
compared to other areas. Throughout this study,
turkey, Instanbul Commerce University, Turkey.
it was possible to understand that logistics is an
Journal of International Trade, Logistics and
indicator of organizational performance in se-
Law, v. 2, n. 2, 2016.
YHUDOVHFWRUVRIWKH%UD]LOLDQHFRQRP\ZKHWKHU
as transport activity or other activities. ATAG, Air. Transport Action Group. Air transport
:KHQ IRFXVLQJ RQ WUDQVSRUW ORJLVWLFV LW supports 7.2 million jobs and $156 billion in GDP in
also found that this is one of the most relevant the- /DWLQ$PHULFDDQGWKH&DULEEHDQ$YLDWLRQEHQH¿WV
PHVLQWKH%UD]LOLDQRSHUDWLRQVVHFWRUDQGWKDWLW beyond borders, 2018. Available in: [Link]
LVLPSRUWDQWWRSURGXFHTXDOLWDWLYHRUTXDQWLWDWLYH DYLDWLRQEHQH¿WVRUJDURXQGWKHZRUOGODWLQDPHUL-
studies that contribute to the national performan- FD$FFHVVLQ0DU
ce of the transport sector. Finally, this study pre-
sents suggestions for future literary productions in %$//285+Gerenciamento da cadeia de su-
WKH/RJLVWLFVRI$LU&DUJRZLWKJXLGHOLQHVIRUDF- primentos: ORJtVWLFDHPSUHVDULDO5LR*UDQGHGR6XO
counting costs, indices of logistical performance %RRNPDQ
in air cargo terminals, and the application of tools %$//285RQDOG+%XVLQHVVORJLVWLFVLPSRUWDQFH
to support decision-making within airport centers. and some research opportunities. Gest. Prod., São
Carlos, v. 4, n. 2, p. 117-129, Aug. 1997.
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 139

%5$6,/&RQVWLWXLomR  Constituição da Re- '(02*)2*$d$1&267$$&3ROtWLFDH

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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
AUTORES | Lys-Belli Alves Correia Santos Albuquerque, Fagner José Coutinho de Melo, Djalma Silva Guimarães Junior, Carlos Henrique Michels de Sant’Anna, Larissa de Arruda Xavier 141

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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 119-141, set./dez. 2022
142 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

doi:10.12662/2359-618xregea.v11i3.p142-158.2022

ARTIGOS

"THE BRAZIL I HAVE" VERSUS "THE BRAZIL I

WANT": SOCIOECONOMIC INDICATORS AND
THE BRAZILIAN POPULATION DESIRES

“O BRASIL QUE EU TENHO” VERSUS “O

BRASIL QUE EU QUERO”: INDICADORES
SOCIOECONÔMICOS E ANSEIOS DA POPULAÇÃO
BRASILEIRA

Suélen Bebber
ABSTRACT
[Link]@[Link]
Doutora em Administração pela 5HGH*ORERD%UD]LOLDQRSHQFRPPHUFLDOWHOHYLVLRQQHWZRUNDQG
Universidade de Caxias do Sul. one of the leading national communication vehicles, carried out the
Pesquisadora no City Living SURMHFW2%UDVLOTXHHXTXHUR 7KH%UD]LO,ZDQW LQZKLFKWKH
Lab. Caxias do Sul - RS - BR.
%UD]LOLDQVUHSRUWHGWKHLUGHVLUHVUHJDUGLQJWKHSXEOLFSROLFLHVWKH\
Rafael de Lucena Perini expected from the next president to be elected. Thus, the objective
rafaeldelucenaperini@[Link] RIWKLVVWXG\ZDVWRDQDO\]HWKHRSLQLRQVGLVFORVHGE\%UD]LOLDQV
Doutorando em Administração LQWKLVSURMHFWFRPSDULQJWKHPZLWK%UD]LOLDQVRFLDOLQGLFDWRUV
pela Universidade de Caxias do
Sul. Professor de graduação e
$WRWDORIWHVWLPRQLDOVZHUHDQDO\]HGTXDOLWDWLYHO\WKURXJK
pós-graduação, na Universidade content analysis, listing the indicators cited. The results indicated
de Caxias do Sul - UCS e Pes- WKDWWKH¿JKWDJDLQVWFRUUXSWLRQLVWKHODWHQWGHPDQGRIVRFLHW\LQ
quisador no [Link]. all regions for a better future for the country. As a solution, the
Caxias do Sul - RS - BR. %UD]LOLDQSHRSOHEHOLHYHHGXFDWLRQLVWKHDQVZHUWR¿JKWDJDLQVWLW
Fernanda Rizzon ,QDGGLWLRQWKHVWXG\SUHVHQWVWKHGL൵HUHQFHVDPRQJWKHUHJLRQV
frizzon@[Link] LQGLFDWLQJ WKHLU GL൶FXOWLHV DQG SHUFHSWLRQV FRQFHUQLQJ SXEOLF
Doutoranda em Administração policies. The main contribution of this study concerns identifying
pela Universidade de Caxias do ¿YH FDWHJRULHV QDPHO\ FRUUXSWLRQ HGXFDWLRQ HPSOR\PHQW
Sul. Caxias do Sul - RS - BR.
HTXDOLW\ DQG KHDOWK DQG WKH DQDO\VLV RI WKHVH FDWHJRULHV IDFLQJ
Juliana Matte %UD]LOLDQVRFLRHFRQRPLFLQGLFDWRUV
ju.cxs1@[Link]
Doutora em Administração. Keywords: SXEOLFPDQDJHPHQWSXEOLFSROLFLHVLQGLFDWRUV%UD]LO
Cientista de dados na Martiplast
Ind. e Com. Plásticos. Caxias do
Sul - RS - BR.
RESUMO
Pelayo Munhoz Olea
[Link]@[Link] A Rede Globo, rede de televisão comercial aberta brasileira e um dos
Doutor em Administração.
Pesquisador/Bolsista de Produ- SULQFLSDLVYHtFXORVGHFRPXQLFDomRQDFLRQDOUHDOL]RXRSURMHWR³2
tividade em Pesquisa do CNPq %UDVLOTXHHXTXHUR´QRTXDORVEUDVLOHLURVUHODWDYDPVHXVDQVHLRV
- Nível 2. Rio Grande, RS, BR.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Suélen Bebber, Rafael de Lucena Perini, Fernanda Rizzon, Juliana Matte, Pelayo Munhoz Olea 143

FRP UHODomR jV SROtWLFDV S~EOLFDV DR SUy[LPR 1988 and the context of administrative and tax
presidente a ser eleito. Assim, o objetivo deste decentralization in favor of municipalities, there
HVWXGR IRL DQDOLVDU DV RSLQL}HV GLYXOJDGDV SRU has been an increase in the demand for social
brasileiros em uma rede de televisão, sobre temas information. Thus, states and municipalities
TXHLPSDFWDPDVRFLHGDGHFRPSDUDQGRDVFRP began using indicators in the planning and
indicadores sociais nacionais. Foram analisados, H[HFXWLRQRISXEOLFSROLFLHV 62/,*2 
GH IRUPD TXDOLWDWLYD  GHSRLPHQWRV SRU The indicators used to measure
meio da análise de conteúdo, relacionando-os aos social phenomena are social indicators or
indicadores nacionais. Os resultados indicaram VRFLRHFRQRPLF LQGLFDWRUV 62/,*2  
TXHRFRPEDWHjFRUUXSomRpXPDGHPDQGDODWHQWH According to Jannuzzi (2004), a social
GD VRFLHGDGH HP WRGDV DV UHJL}HV GR SDtV 2V indicator is a methodological resource that
brasileiros apontam a educação como forma de informs something about an aspect of social
FRPEDWHjFRUUXSomRHIHUUDPHQWDSDUDRDOFDQFH reality or about changes that are taking
dos objetivos da nação. O artigo apresenta, place. Scheerens (2004) highlighted three
DLQGDDVGLIHUHQoDVHQWUHUHJL}HVLQGLFDQGRVXDV characteristics of the indicators: measurability
GL¿FXOGDGHVHSHUFHSo}HVFRPUHODomRjVSROtWLFDV ZKDW FDQ EH PHDVXUHG  FHQWUDOLW\ HVVHQWLDO
públicas. A principal contribuição deste estudo aspects that describe the situation at the time of
GL] UHVSHLWR j LGHQWL¿FDomR GH FLQFR FDWHJRULDV GDWDFROOHFWLRQ DQGVWDQGDUGL]DWLRQ HYDOXDWHG
corrupção, educação, emprego, igualdade e saúde REMHFWTXDOLW\DVSHFWVDERXWDEHQFKPDUN 
e análise destas categorias perante os indicadores ,Q %UD]LO ,QGLD 0H[LFR DQG 6RXWK
VRFLRHFRQ{PLFRVEUDVLOHLURV Africa, electoral democracy is robust, but
political exclusion, authoritarian political and
Palavras-chave: JHVWmR S~EOLFD SROtWLFDV social institutions, and clientelistic networks
S~EOLFDVLQGLFDGRUHV%UDVLO UHVXOW LQ SDUWLFXODULVWLF DQG GL൵HUHQWLDWHG
treatment by state agents. As a result, social
JURXSVKDYHXQHTXDODFFHVVWROHJDOO\ELQGLQJ
1 INTRODUCTION goods, such as health, sanitation, and security
SXEOLF JRRGV R൵HUHG WR WKH SRSXODWLRQ
The government has functions such as through public policies elaborated based on
UHJXODWLQJ FRQÀLFWV ZLWKLQ VRFLHW\ RUJDQL]LQJ socioeconomic indicators), undermining their
and negotiating with other nations, distributing citizenship and living conditions. In seeking
symbolic rewards and services to members access to these goods, these citizens are
RI VRFLHW\ DQG H[WUDFWLQJ ¿QDQFLDO UHVRXUFHV denied the right to petition the State, obtain
usually in the form of taxes. Thus, public policies public information or appeal discriminatory
regulate behavior, organize bureaucracies, GHFLVLRQV +287=$*(5$&+$5<$ 
GLVWULEXWH EHQH¿WV DQG FROOHFW WD[HV '<( ,Q WKLV VHQVH DFWLRQV WKDW ³JLYH YRLFH´ WR WKH
2012), which are fundamental to satisfying the population motivate the discussion on the
needs and desires of the population. FLWL]HQV¶ SHUFHLYHG QHHGV LQ WKHLU UXOH RI ODZ
7KH6WDWH¶VUROHLQVRFLHW\FKDQJHVRYHU social environment.
WLPH 6$5$9,$ *20(6   7KH V Contextualizing this research, Rede
LQ%UD]LOZDVDSHULRGRIH[SHULHQFHVUHJDUGLQJ *ORERD%UD]LOLDQRSHQFRPPHUFLDOWHOHYLVLRQ
the formulation and implementation of public QHWZRUN KHDGTXDUWHUHG LQ 5LR GH -DQHLUR
policies, with local and participatory planning 5('( */2%2   VWDQGV RXW DV RQH RI
and increased belief in social indicators as the leading national communication vehicles.
a mechanism for measuring the results of In the election year of 2006, Jornal Nacional
LPSOHPHQWHG DFWLRQV 62/,*2   6LQFH 1DWLRQDO 1HZV  WKH EURDGFDVWHU¶V QLJKWO\
WKHHQDFWPHQWRIWKH%UD]LOLDQ&RQVWLWXWLRQLQ news, exhibited a series entitled Caravana

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022
144 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

JN &DUDYDQ-1 7KHSURMHFWFRYHUHGWKH¿YH patrimonialism, bureaucracy, and the new

public management (also called managerialism)
UHJLRQV RI %UD]LO DQG SUHVHQWHG  UHSRUWV LQ
which the presenter and his team sought out $)2162 &$9$/&$17(   6HFFKL
ZKDW%UD]LOLDQV¶ZLVKHVIRUWKHQH[WSUHVLGHQW (2009) complemented three organizational
would be. In 2018, an election year, the models that have inspired design structures and
station again presented a proposal to the entire processes in recent public management reforms.
%UD]LOLDQ SRSXODWLRQ VHHNLQJ WR DQVZHU WKH These models are bureaucracy, managerialism
IROORZLQJTXHVWLRQ³:KDW%UD]LOGR\RXZDQW (new public management), and public
IRU WKH IXWXUH"´7KH %UD]LOLDQ SRSXODWLRQ ZDV JRYHUQDQFH $)2162&$9$/&$17( 
invited to send a video to the station, identifying The bureaucratic model was
their municipality of residence and answering V\VWHPDWL]HGE\WKH*HUPDQVRFLRORJLVW:HEHU
WKLVTXHVWLRQWREHVKRZQRQRQHRIWKHQHZV (1982) and is characterized by the following
programs, regional or national. DVSHFWV WKH JRYHUQDQFH RI WKH DUHDV LV ¿[HG
Thus, the objective of this study was to DQGR൶FLDORUGHUHGE\ODZVDQGDGPLQLVWUDWLYH
DQDO\]HWKHRSLQLRQGLVVHPLQDWHGE\%UD]LOLDQV QRUPVWKHUHODWLRQVRIDXWKRULW\DUHGHOLPLWHG
on a television network on issues that impact by rules concerning the means of coercion
society, comparing them with social indicators. DQGFRQVHQVXVWKHKLHUDUFKLFDOUHODWLRQVKLSLV
To this end, the study gathered information HVWDEOLVKHG E\ SRVLWLRQV DQG GH¿QHG OHYHOV RI
UHJDUGLQJ WKH %UD]LOLDQ VRFLRHFRQRPLF authority, besides a command and subordination
indicators, comparing them with the needs system with activities and tasks management
pointed out by the population in the videos delegated by authority. The administration is
VKRZQLQWKHSUHVHQWPHQW³7KH%UD]LO,ZDQW´ formalized through documents that ultimately
5('( */2%2   ,Q DGGLWLRQ WR WKLV UHJXODWH SHRSOH¶V FRQGXFW DQG DFWLYLWLHV
introductory stage, this work is structured in a $)2162&$9$/&$17( 
theoretical framework presenting the concepts This model was adopted by public
of public management and public policies, the administration worldwide, especially in the
research method, the results and analyses, and :HVWIURPWKHWZHQWLHWKFHQWXU\FKDUDFWHUL]HG
¿QDOO\WKH¿QDOFRQVLGHUDWLRQV by high functions specialization, impersonality,
rationalism, control, formality, and meritocratic
2 THEORETICAL FRAMEWORK professionalism. However, there was growing
criticism of the model in the last decades
38%/,&0$1$*(0(17 of the century, leading to administrative
reforms to develop new management models
Public management is conceptualized as $)2162 &$9$/&$17(   ,Q WKLV
the process of ensuring that the allocation and way, managerialism emerged, which according
use of resources available to the government are to Secchi (2009), can be considered the
directed towards achieving legitimate public policy FRPELQDWLRQ RI WZR VSHFL¿F PRGHOV ZKLFK
REMHFWLYHV +,///<11 )UHGHULFNVRQet al. are the managerial public administration or
(2012) argue that public management is the formal ³QHZ SXEOLF PDQDJHPHQW´ 130  DQG WKH
and informal process guiding human interaction ³HQWUHSUHQHXULDOJRYHUQPHQW´ (* %RWKVKDUH
towards public organizational objectives. These the values of productivity, service orientation,
GH¿QLWLRQV RI SXEOLF PDQDJHPHQW DUH PDLQO\ GHFHQWUDOL]DWLRQH൶FLHQF\LQVHUYLFHGHOLYHU\
aligned with policy implementation studies FRPPRGL¿FDWLRQDQGDFFRXQWDELOLW\
62:$/8  Following this theme evolution, in the
The studies that analyze public transition from the twentieth century to the
PDQDJHPHQWPRGHOVLQ%UD]LOLQJHQHUDOSRLQW WZHQW\¿UVW FHQWXU\ D QHZ PRGHO RI SXEOLF
to three predominant organizational models: administration called public governance

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Suélen Bebber, Rafael de Lucena Perini, Fernanda Rizzon, Juliana Matte, Pelayo Munhoz Olea 145

emerged, characterized as a model of the LQDFWLRQVEHFDXVHERWKGHHSO\D൵HFWVRFLHW\/\QQ

horizontal relationship between the public (1980) and Peters (1986) state that public policies
authorities and private sector actors in the process DUHDVHWRIJRYHUQPHQWDFWLRQVWKDWD൵HFWVRFLHW\
RI SXEOLF SROLF\ GHYHORSPHQW .22,0$1 through direct or indirect action. According to
1993). This model rescues the policy within the 0HDG  SXEOLFSROLFLHVDUHD¿HOGRIVWXG\
public administration, reducing the importance WKDW DQDO\]HV WKH JRYHUQPHQW¶V SHUIRUPDQFH
of technical criteria in decision-making when facing issues of public interest.
processes and strengthening participatory +|ÀLQJ   VHHV SXEOLF SROLFLHV DV
deliberation mechanisms in the public sphere. the process of implementing a government
,Q %UD]LO EXUHDXFUDF\ DQG PDQDJHULDOLVP project, programs, and actions, involving
were not fully developed due to cultural GL൵HUHQWDJHQFLHVDQGDJHQWVERWKJRYHUQPHQW
characteristics (authoritarianism, personalism, and society. It also includes a social public
DQG ³coronelismo´ KLVWRULFDOO\ SUHVHQW LQ WKH policy perspective to explain how the State
%UD]LOLDQ SROLWLFDO FRQWH[W  OHDGLQJ WR WKH LQÀXHQFHV VRFLDO UHODWLRQV WR UHGXFH WKH
FRQVWUXFWLRQ RI D K\EULG PRGHO LQ %UD]LOLDQ LQHTXDOLW\ FDXVHG E\ WKH HFRQRP\ LQ WKLV
public management: a mix of patrimonialism, model. Thus, public policies depend on their
bureaucracy, and managerialism, besides design and implementation by the government
VLJQV RI VRFLDO PDQDJHPHQW $)2162 to meet the complexity of current problems
&$9$/&$17(  DQG WKH JURZLQJ GHPDQGV RI VRFLHWLHV :8
Recent discussions have emphasized 5$0(6++2:/(77 
three aspects inherent to public management: It is necessary to understand the
providing services, achieving social outcomes, environment of public policies to know how
DQG PDLQWDLQLQJ FLWL]HQV¶ WUXVW DQG OHJLWLPDF\ and where they are formed. For Howlett,
0,17520 /8(7-(16   ,Q DGGLWLRQ Ramesh, and Perl (2009), three dimensions
WRSURYLGLQJVHUYLFHVH൵HFWLYHO\DQGH൶FLHQWO\ must be considered: the actors, the institutions,
public management also involves critical tasks, and the ideas. Dye (2012) proposes that the
such as conducting international relations, analysis of public policies considers the system
deterring and punishing crime, and ensuring in which they are inserted. Thus, it suggests a
HTXLW\ 3XEOLF DGPLQLVWUDWLRQ¶V JHQHUDO systemic model that involves three interrelated
objective is to construct and renovate public dimensions: social and economic conditions,
institutions that enable community needs to be UHSUHVHQWLQJ VRFLHW\ LQVWLWXWLRQV SURFHVVHV
PHW 0,/:$5'et al., 2016). and behaviors, representing the current political
Public management includes a personal V\VWHPDQGSXEOLFSROLFLHVDGRSWHGRUQRW
and a strategic dimension but brings them The theoretical framework that has been
together in a more extensive system of resources, HODERUDWHG R൵HUV D GHOLPLWDWLRQ RI WKH SXEOLF
strategies, and other components necessary policy theme concerning its typologies, its
to achieve legitimate policy objectives. The IRUPDWLRQ SURFHVV DQG LWV LQÀXHQFHV $V IRU
personal dimension is one of the most critical typologies, the variables used by the authors are
contributions to organizations and institutions highlighted, generally based on the relationship
62:$/8  between the concentration of this variable and
LWVGLVSHUVLRQ,QWKHW\SRORJLFDOFODVVL¿FDWLRQRI
38%/,&32/,&,(6 the authors, only those related to the participation
RI SRSXODU GHPDQG ZHUH VHOHFWHG 7KH ¿YH
According to Dye (2012), public policies stage public policy formation cycle of Howlett,
are everything the government decides either 5DPHVKDQG3HUO  DQGWKHLQÀXHQFHVWKDW
to do or not. For the author, it is important to D൵HFW WKH SXEOLF SROLF\ IRUPDWLRQ SURFHVV DUH
FRQVLGHU ERWK WKH JRYHUQPHQW¶V DFWLRQV DQG LWV also presented, as observed in Figure 1.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022
146 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

Figure 1 – Theoretical Framework

Source: elaborated by the authors.

:LWKLQ SROLF\ VFLHQFH WKHUH DUH In terms of public policy formation, the
numerous typologies for public policy. The +RZOHWW 5DPHVK DQG 3HUO   ¿YHVWDJH
authors consider two or more variables process is presented: (i) agenda-setting: which
LQÀXHQFLQJ WKH DQDO\WLFDO SHUVSHFWLYH DQG deals with how the problems become the object
SURSRVHDUJXPHQWVWRXQGHUVWDQGJRYHUQPHQWV¶ RI JRYHUQPHQW DFWLRQ LL  SROLF\ IRUPXODWLRQ
behaviors within a given context. According to the process of seeking solutions to the problems
Dahl (1971), public policies are created within SUHYLRXVO\ LGHQWL¿HG LLL  GHFLVLRQ PDNLQJ
a democracy through the possibility of public moment of approval or disapproval of the
contestation against the government and VROXWLRQVUDLVHG LY LPSOHPHQWDWLRQWKHGHFLVLRQ
the level of social inclusion in the decision- LV SXW LQWR SUDFWLFH E\ SXEOLF VHUYDQWV DQG Y 
making process. Four public policy typologies evaluation: the process of results evaluation.
emerge from these variables: competitive In analyzing the cycle, a multi-
oligarchy, polyarchy, closed hegemony, and stakeholder approach and its interrelationships
inclusive hegemony. Of these four, only the with the standard established by the adopted
competitive oligarchy results from a high policy are considered. They are responsible
level of contestation and little participation in for conducting the policies and, for an
WKH JRYHUQPHQW¶V GHFLVLRQV ZKLFK VXLWV WKH H൶FLHQW SHUIRUPDQFH WKDW R൵HUV PRUH
%UD]LOLDQFRQWH[W VLJQL¿FDQW VRFLDO JDLQV D GHPRFUDWLF VWDWH

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Suélen Bebber, Rafael de Lucena Perini, Fernanda Rizzon, Juliana Matte, Pelayo Munhoz Olea 147

that provides control of actions, transparency 3 METHOD

LQ DFWV WKH WHFKQLFDO TXDOLW\ RI WKH VHUYLFH
provided, and open channels between State 7KLV UHVHDUFK LV TXDOLWDWLYH RI DQ
DQGVRFLHW\LVHVVHQWLDO 3$,17(53,(55( exploratory, and descriptive nature, and
(9$16  was conducted through content analysis
&RKHQ 0DUFK DQG 2OVHQ   WHFKQLTXH XVLQJ VHFRQGDU\ GDWD RI YLGHRV
suggested that public policies are formed IURP WKH SUHVHQWPHQW ³7KH %UD]LO ,
through a window of opportunity that ZDQW´ DQG QDWLRQDO LQGLFDWRUV '(1=,1
UHFHLYHV LQSXWV LQ WKUHH ZD\V D ÀRZ RI /,1&21  %$5',1   )RU
problems or public needs, solutions, and the first part of secondary data collection
favorable policy conditions. Through the and the characterization of the population
FRPELQDWLRQ RI WKHVH ÀRZV SXEOLF SROLFLHV and sampling, information was sought on
are created. The participation of society in WKH %UD]LOLDQ ,QVWLWXWH RI *HRJUDSK\ DQG
WKH GHPDQGV WKDW LQÀXHQFH SXEOLF SROLFLHV 6WDWLVWLFV ,%*(   ZHEVLWH ZKHUH
indicates a healthy democracy. According to LQIRUPDWLRQRQWKHSRSXODWLRQE\%UD]LOLDQ
Goldstein and Keohane (1993), the ideas of State and the number of municipalities by
the social group function as guidelines for State were found.
JRYHUQPHQWDFWLRQVLQÀXHQFLQJDQGOLPLWLQJ A sample of videos was obtained
the possibility of making wrong decisions. through the weighted analysis considering
According to Evans (2014), the importance the states with the most significant number
of a project depends on how much its results of municipalities and the states with the
correspond to collective demands. Therefore, largest population contingent. For a total
providing access to society through channels of 5,570 municipalities, a sample of 2,034
to receive information is necessary. In videos was defined, corresponding to
addition to democratic practice, this access  PXQLFLSDOLWLHV  RI %UD]LOLDQ
provides institutions with the construction of municipalities). The video collection
H൵HFWLYHSXEOLFSROLFLHV VWDUWHG RQ 0DUFK   DQG HQGHG RQ
Policy development happens far from -XQH³7KH%UD]LO,:DQW´SURMHFW
where policy implementation takes place. VWDUWHGRQ0DUFKDQGZDVLQVHUWHG
Information relevant to policy development into Globo TV news broadcasters. The
and the promotion of better results does not YLGHRVZHUHPDGHDYDLODEOHRQWKHVWDWLRQ¶V
automatically reach its formulators to assist website, where they were collected (REDE
LQ WKHLU GHYHORSPHQW ZRUN 7KH GL൵HUHQFH */2%2 $IWHUFDSWXULQJWKHYLGHRV
between the world of policy planners and they were transcribed and tabulated in
public managers and the world of citizens 0LFURVRIW([FHOŠVRIWZDUH
means that implementing a policy may The second part of the secondary
SUHVHQW VLJQL¿FDQWO\ GL൵HUHQW UHVXOWV IURP data collection took place in September
WKRVH H[SHFWHG +2:/(77 5$<1(5  RQ WKH IHGHUDO LQVWLWXWLRQV¶ ZHEVLWHV
2007). The strategic choices made by 7KH %UD]LOLDQ ,QVWLWXWH IRU *HRJUDSK\ DQG
public managers and the actions they seek 6WDWLVWLFV ,%*( LVD%UD]LOLDQJRYHUQPHQW
PDWHULDOO\ LQÀXHQFH SROLF\ UHVXOWV 0(,(5 agency, established in 1936, that is
2¶722/( *LYHQWKLVWKRVHLQFKDUJH DWWDFKHG WR WKH 0LQLVWU\ RI (FRQRP\ DQG LV
of engaging in policy development should be UHVSRQVLEOH IRU SURYLGLQJ GDWD DQG R൶FLDO
fully aware of the contexts in which policies information about the country concerning its
are implemented, although often they are not populational, geographic, and environmental
0,17520/8(7-(16  features. As a result, the indicators available
IURP ,%*( ZHUH VHOHFWHG EHFDXVH RI WKHLU

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022
148 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

national relevance and because they portray Table 1 - Indices and characteristics
%UD]LO ZLWK WKH LQIRUPDWLRQ QHFHVVDU\ WR INDICE CHARACTERISTIC
understand its reality and exercise citizenship
*HQHUDWLRQRIIRUPDOHPSOR\PHQW
,%*(  the rate of formalization of the
The following indicators were ,)'0
ODERUPDUNHWJHQHUDWLRQRILQFRPH
FROOHFWHGRQWKH,%*(ZHEVLWHSRSXODWLRQ Employment
accurate wage mass in the formal
per capita income, and GINI (ranging from and Income
ODERUPDUNHW*LQLLQGH[RILQFRPH
0 to 1, where 1 is the value of maximum LQHTXDOLW\LQIRUPDOHPSOR\PHQW
LQHTXDOLW\ DQG  LV WKH SHUIHFW HTXDOLW\ LQ Attendance to early childhood
income distribution, that is when x% of the HGXFDWLRQDEDQGRQPHQWLQSULPDU\
population appropriates the same x% of total HGXFDWLRQDJHVHULHV
LQFRPH  LQ )LUMDQ   WKH LQGLFDWRUV GLVWRUWLRQ LQ SULPDU\ HGXFDWLRQ
,)'0
),5-$1 ,QGH[ RI 0XQLFLSDO 'HYHORSPHQW teachers with higher education in
Education
,)'0  WKDW PRQLWRUV WKUHH DUHDV ,)'0 SULPDU\ HGXFDWLRQ DYHUDJH GDLO\
FODVV KRXUV LQ SULPDU\ HGXFDWLRQ
(PSOR\PHQWDQG,QFRPH,)'0(GXFDWLRQ
WKH UHVXOW RI WKH ,'(% %DVLF
DQG ,)'0 +HDOWK 7DEOH  SUHVHQWV WKH
Education Development Index).
characteristics of these indices.
7KHSURSRUWLRQRIDGHTXDWHSUHQDWDO
$IWHU WKH TXDOLWDWLYH GDWD DQDO\VLV
FDUHGHDWKVIURPLOOGH¿QHGFDXVHV
some factors that might be relevant for ,)'0
infant deaths from preventable
the study were identified. In this sense, Health
FDXVHV KRVSLWDOL]DWLRQ VHQVLWLYH WR
indicators from open and accessible SULPDU\FDUH ,6$%
databases available for most of the 0HDVXUHPHQWV
municipalities or regions analyzed were  ORZVWDJHRIGHYHORSPHQW
researched. For this reason, the following ± UHJXODUGHYHORSPHQW
indicators were chosen: population: due ± PRGHUDWHGHYHORSPHQW
WR WKH SRRU GLVWULEXWLRQ RI WKH %UD]LOLDQ  KLJKVWDJHRIGHYHORSPHQW
population among the municipalities, 6RXUFH HODERUDWHG E\ WKH DXWKRUV IURP ,%*(
presenting a large concentration in (2018).
metropolitan cities, this indicator becomes
UHOHYDQW VR WKDW D PRUH HTXLWDEOH DQDO\VLV Along with the research, the transcripts
can be obtained as well as per capita of the 2,034 videos in full and the indicators of
LQFRPH DQ LQGLFDWRU DSSURSULDWH LQ %UD]LO the regions were imported into the NVivo®12
due to the poor income distribution which software for the categorization and organization
the GINI indicator also points out. of information.
To assist in the overall analysis, we used
indicators consolidated by Firjan, which have a 4 DATA ANALYSES AND
methodology used since 2008 that is a study of the DISCUSSION
Firjan system, which annually monitors the socio-
HFRQRPLFGHYHORSPHQWRIPRUHWKDQ¿YHWKRXVDQG ,QWKH¿UVWSKDVHRIWKHDQDO\VLVDZRUG
%UD]LOLDQPXQLFLSDOLWLHVLQWKUHHDUHDVRIDFWLYLW\ IUHTXHQF\ FRXQW ZDV SHUIRUPHG ZKHUH D OLVW
Employment and Income, Education and Health of the most recurrent words was generated.
DQGLVEDVHGRQR൶FLDOSXEOLFVWDWLVWLFVSURYLGHG As a result, the 30 words with the highest
E\WKH0LQLVWULHVRI/DERU(GXFDWLRQDQG+HDOWK IUHTXHQF\ ZHUH VHOHFWHG &255837,21
Table 1 presents the characteristics of these indices &255837 32/,7,&6 32/,7,&,$1
38%/,&021(<58/(5*29(510(17
7$;(6 ('8&$7,21 &+,/'5(1
7($&+(56 (03/2<0(17 <287+

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Suélen Bebber, Rafael de Lucena Perini, Fernanda Rizzon, Juliana Matte, Pelayo Munhoz Olea 149

23325781,7,(6 :25. (48$/,7< was linked to the word fair (its derivation). The
&,7,=(135(-8',&(5(63(&762&,$/ clusters are in Table 2.
,19(670(17 6&+22/6 52$'6
1$785( -867,&( )$,5 +($/7+ Table 2 – A posteriori categorization
6$)(7< DQG 9,2/(1&( 7KLV OLVW JURXSHG WORD CLUSTERS
similar words or words that are part of the same
CORRUPTION Corrupt, Politics, Politician,
theme, resulting in a posteriori categorization 3XEOLF 0RQH\ 5XOHUV *RY-
%$5',1  ernment, Taxes
The word corruption is grouped with
EDUCATION Children, Teachers
all terms relating to politics, money, taxes, and
(03/2<0(17 <RXWK2SSRUWXQLWLHV:RUN
government. Education is linked to teachers
and children, who need to be educated for a (48$/,7< Citizen, Prejudice, Respect,
Social
better future. Employment is reported as a work
opportunity and targeted at young people who ,19(670(17 Schools, Roads, Nature
¿QGLWFKDOOHQJLQJWRKDYHLW(TXDOLW\UHÀHFWVWKH +($/7+
social aspect of a citizen, prejudice, and respect. SAFETY Violence
The investment concerns new infrastructure work JUSTICE Fair
for schools, roads, and nature preservation. The Source: elaborated by the authors.
word health presented no other word that could
be related except itself. In this case, doctors, From the selection of words, a coding
conditions, or illnesses were not mentioned as matrix was performed, crossing the categories
the most cited words, only health in general. The ZLWKWKH¿YHUHJLRQVWRLGHQWLI\WKHIUHTXHQF\
word safety was linked to violence, and justice of each category by region resulting in Table 3.

Table 3 - Categories occurrence by region

CATEGORIES OCCURRENCE BY REGION
CATEGORY/
A: Midwest B: Northeast C: North D: Southeast E: South Total %
REGION
1: CORRUPTION 88 443 140 416 201 1288 33%
2: EDUCATION 49 238 78 210 126 701 18%
(48$/,7< 31 173 35 143 77 459 12%
+($/7+ 22 140 43 104 68 377 10%
(03/2<0(17 28 95 38 119 66 346 9%
,19(670(17 25 78 35 96 44 278 7%
8: SAFETY 16 105 23 81 46 271 7%
6: JUSTICE 8 65 7 49 28 157 4%
Source: resultant from software NVivo®12.

$LPLQJWRVWDQGDUGL]HWKHGDWDWKHPDWUL[ZDVWUDQVIRUPHGLQWRDSHUFHQWDJHWKXVGH¿QLQJ
WKHSURSRUWLRQDOLW\RIWKHLQFLGHQFHRIWKHWKHPHVSUHVHQWHGLQ7DEOH%DVHGRQWKLVDQDO\VLV
WKH¿YHFDWHJRULHVZLWKWKHKLJKHVWLQFLGHQFHLQWKHRYHUDOOWRWDORIWHVWLPRQLDOVZHUHVHOHFWHGWR
FURVVFKHFNZLWKWKHLQGLFDWRUVFRUUXSWLRQHGXFDWLRQHPSOR\PHQWHTXDOLW\DQGKHDOWK

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150 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

Table 4 - Categories occurrence – percentage incidence

CATEGORIES OCCURRENCE - PERCENTAGE INCIDENCE
CATEGORY/
A: Midwest B: Northeast C: North D: Southeast E: South
REGION
1: CORRUPTION 33.0% 33% 35% 34% 31%
2: EDUCATION 18.4% 18% 20% 17% 19%
(03/2<0(17 10.5% 7% 10% 10% 10%
(48$/,7< 11.6% 13% 9% 12% 12%
+($/7+ 8.2% 10% 11% 9% 10%
Source: elaborated by the authors.

Table 4 shows that, homogeneously, corruption is the most evident indicator in every country
UHJLRQIURPQRUWKWRVRXWKWKHLQFLGHQFHH[FHHGV(GXFDWLRQKDVDRILQFLGHQFHLQWKH
north region compared to other regions. The indices are regular because the smallest incidence
is in the southeast region, representing 17%. The employment category presents comparative
GDWDEXWWKHHPSKDVLVLVRQWKHQRUWKHDVWUHJLRQZLWKWKHORZHVWLQFLGHQFHRI,QWKHHTXDOLW\
category, the north region stands out for the lowest occurrence, represented by 9%, and health has
WKHORZHVWIUHTXHQF\DPRQJWKHRWKHUUHJLRQVZLWK
The second part of the data collection presented the indicators previously described in the
method. The results are shown in Table 5.

Table 5 - %UD]LOLDQLQGLFDWRUV
BRAZILIAN INDICATORS
F: INCO
C: IFDM D:
INDIC/ B: IFDM - PER
POPULATION A: IFDM – EMPL/ IFDM - E: GINI
REGION EDUC CAPITA
INCOME HEALTH
(R$)
C: North 17,623 0.56 0.64 0.39 0.64 0.544 1,011.00
%1RUWKHDVW 57,069 0.6 0.68 0.41 0.72 0.567 984.00
D: Southeast 86,876 0.71 0.84 0.47 0.81 0.529 1,773.00
E: South 29,584 0.74 0.82 0.53 0.85 0.477 1,788.00
$0LGZHVW 15,728 0.72 0.8 0.55 0.8 0.536 1,776.00
Source: elaborated by the authors.

5HODWLQJWKHWHVWLPRQLDOVIURPWKHSURMHFW³7KH%UD]LO,:DQW´ 7DEOH DQG%UD]LO¶V

social indicators (Table 5), the points of information crossing for the analyses were
LGHQWLILHG ,Q WKH 0LGZHVW UHJLRQ WKH (03/2<0(17 FDWHJRU\ ZDV DQDO\]HG XVLQJ WKH
,)'0(PSOR\PHQWDQG,QFRPHLQGLFDWRUZKLFKSUHVHQWVWKHUHVXOWRIEHFDXVHGHVSLWH
presenting the best indicator, there is a high number of testimonies alleging problems in
this regard.
,Q WKH 1RUWKHDVW UHJLRQ WKH FDWHJRU\ (48$/,7< SRLQWHG RXW E\  RI WKH
participants, was one of the highest if compared to the other regions that obtained 11.5%,
using the GINI indicator, which resulted in 0.567, the worst index of all the regions. Also,
WKHFDWHJRU\(03/2<0(17XVLQJWKHLQGLFDWRU,)'0(PSOR\PHQWDQG,QFRPHZLWK
in this case, despite presenting a low index of declarations about jobs, showed the worst
Firjan indicator, presenting the result of 0.41.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Suélen Bebber, Rafael de Lucena Perini, Fernanda Rizzon, Juliana Matte, Pelayo Munhoz Olea 151

In the North region, the CORRUPTION ³ D %UD]LO ZKHUH WHDFKHUV DUH YDOXHG$Q
FDWHJRU\ ZDV DQDO\]HG XVLQJ WKH ,)'0 educated country is a country with health,
Education indicator of 0.64 (the lowest in VHFXULW\DQGQRFRUUXSWLRQ´DOVRUHODWHPRUH
the whole country) and Income per Capita, than one dimension of analysis in a single
which presents the value of R$ 1,011.00, statement, corruption, education, health,
one of the weakest in the country. As can be investment, and others.
seen, there is a demand for education (20% The South region has a population
of the reports), felt and confirmed by the corresponding to 14.30% of the national total
index. In addition, the Health category, using DQGSUHVHQWVWKHVHFRQGKLJKHVW,)'0LQGH[
WKHLQGLFDWRU,)'0+($/7+SUHVHQWHGWKH related to education, a value of 0.82. In the
worst result in the country, with an index of same way, when analyzing complete higher
0.64, and it is the region where health has education indicators, of 16.7% presented by
an important relevance with 11% of the ,%*(   WR WKH ,)'0 RQH FDQ UHODWH
testimonies, while in the other regions it the relative higher education indicators of
obtained on average 9% of complaints. the South region to the capacity to issue and
The EDUCATION category was identify Corruption as a dimension present
analyzed in the Southeast region using the LQWKHVSHDNHUV¶MXGJPHQWV,QVHFRQGSODFH
,)'0 (GXFDWLRQ LQGLFDWRU $OWKRXJK WKH in the declarations comes education with
region proportionally presented the highest  IUHTXHQF\ LQ WKH UHSRUWV FRQILUPLQJ
QXPEHURITXHVWLRQVDQGWHVWLPRQLHVUHODWHG WKH UHOHYDQFH RI HGXFDWLRQ LQ WKH VSHDNHUV¶
to education, with 17% of the affirmations, RSLQLRQ :KHQ DQDO\]LQJ WRJHWKHU RWKHU
LW SUHVHQWV WKH UHVXOW RI  LQ WKH ,)'0 LQGLFDWRU YDOXHV ,')0 ,')0(GXFDWLRQ
EDUC indicator, which is the best result ,)'0(PSOR\PHQW DQG ,QFRPH ,)'0
among the regions. Health, Gini, and Per-capita Income, the
In the South region, the CORRUPTION South region presents the best relative
category was analyzed using the general indexes in the set of regions, see Table 1,
,)'0 LQGLFDWRU ZKLFK ZDV WKH UHJLRQ WKDW H[FHSW LQ WKH ,)'0(GXFDWLRQ LQGLFDWRU
presented the minor declarations on the in which 0.02 points below the Southeast
VXEMHFWDQGKDVWKHEHVWDYDLODEOH,)'0 UHJLRQ DUH YHULILHG /LNHZLVH DFFRUGLQJ WR
indicator, delivering the result of 0.74. Next, ,%*(  WKH6RXWKHDVWUHJLRQUHJLVWHUV
the results and analyses from each region in complete higher education indicators with a
the country are presented. value of 17.3%, registering 0.6% more than
the South Region.
4.1 SOUTH REGION
4.2 NORTHEAST REGION
In the south region, the highest
LQFLGHQFH RI UHFXUUHQFH RI FLWL]HQV¶ In the Northeast region, the highest
statements is related to the dimension LQFLGHQFH RI WKH UHFXUUHQFH RI FLWL]HQV¶
Corruption, and there were 201 statements, declarations is related to the dimension
31% of the total of this region, followed by Corruption, which was present in 443
126 statements related to education, 19% declarations, making up 33% of the
of the total of the South, and 77 statements total for this region, followed by 238
DERXW (TXDOLW\ FRUUHVSRQGLQJ WR  declarations related to Education, 18%
UHVSHFWLYHO\6WDWHPHQWVVXFKDV /DUDQMHLUDV DQG  GHFODUDWLRQV UHODWHG WR (TXDOLW\
GR 6XO 35  ³7KH %UD]LO , ZDQW LV D %UD]LO which corresponds to 13% of the total
RI RSSRUWXQLWLHV D %UD]LO RI JURZWK investigated. The Northeast region has a
ZLWKRXW FRUUXSWLRQ´ DQG 7XSDQFLUHWm 56  population corresponding to 27.59% of

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152 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

the national total and presents the index all the yearning of the Northeastern people:
,)'0 UHODWHG WR HGXFDWLRQ LQ WKH YDOXH ³LW LV D %UD]LO ZLWK OHVV FRUUXSW SROLWLFLDQV
of 0.68, positioned in second-to-last who relieve the hunger and poverty of our
place compared to the other regions. It %UD]LO DQG WKDW WKHUH DUH PRUH IDFXOWLHV LQ
is necessary to highlight the importance our city because we are young and we need
of this indicator to make it possible to DEHWWHUIXWXUH´
understand the declarations on the need
IRUHTXDOLW\LQWKLVUHJLRQRIWKHFRXQWU\ 4.3 NORTH REGION
Justifying the relationship between
ERWK (GXFDWLRQ DQG (TXDOLW\ VWDWHPHQWV In the north region, the most
VXFK DV ³WKH %UD]LO , ZDQW LV D %UD]LO significant incidence in the recurrence
ZLWK PRUH VHFXULW\ DQG OHVV SUHMXGLFH´ RI FLWL]HQV¶ GHFODUDWLRQV LV DOVR UHODWHG WR
4XHLPDGRV 51  DQG ³LW LV D %UD]LO WKDW the Corruption dimension, present in 140
has more opportunity for young people, a declarations, adding expressive 35% of the
%UD]LO ZLWKRXW SUHMXGLFH ZLWK HGXFDWLRQ themes approached and much superior to
DQGTXDOLW\KHDOWK´ 2OKRG¶iJXD$/ 7KH the second one, which is Employment, with
GINI indicator is one of the indicators to 20% of the statements collected. The north
PHDVXUH LQFRPH LQHTXDOLW\ DOVR DVVRFLDWHG region has a population corresponding to
with the wealth of a population. It is verified 8.52% of the national total and presents the
that the result of the Northeast is around ,)'0LQGH[UHODWHGWRKHDOWKLQWKHYDOXHRI
 UHSUHVHQWLQJ WKH FRXQWU\¶V KLJKHVW 0.64, positioned in the last place compared
index in 2018. Added to the situation, there WRWKHFRXQWU\¶VRWKHUUHJLRQV
is still the distribution of household income To analyze the Health dimension,
SHUFDSLWDE\FRORURUUDFH ,%*(  with 11% of the citations collected, some
$FFRUGLQJ WR ,%*(   RQO\ aspects are essential, such as housing.
 RI WKH UHJLRQ¶V UHVLGHQWV UHFHLYH $FFRUGLQJ WR WKH ,%*(    RI
more than two minimum wages. However, the housing in the region does not have a
as stated in the testimonies collected, the complete bathroom, with 13.4% of urban
greatest concern is concerning employment spaces excessively thickened and 24.4% of
RSSRUWXQLWLHV ³$ FRXQWU\ WKDW RIIHUV WKH KRXVLQJ ZLWK VRPH W\SH RI LQDGHTXDF\
employment for all people to work have their in their construction. If added to the second,
VRXUFHRILQFRPHVRFLDOHTXDOLW\KHDOWKDQG the first aspect can be considered a disease
VDIHW\´ %DUEDOKD&( ,QRWKHUZRUGVWKH transmitter, as several other examples
lack of job and work opportunities in a given described in the recent history of humanity.
region leads to the rural and urban exodus, In addition to the situations related
DFFRUGLQJ WR WKH IROORZLQJ VWDWHPHQW ³WKDW to housing, there are essential sanitation
there are more job opportunities for young aspects, such as garbage collection,
SHRSOH 0DQ\ RI RXU \RXQJ SHRSOH GR QRW sanitary sewage, and drinking water supply.
have opportunities in their cities and need According to the cartogram presented in
WR PRYH RXWVLGH WKH VWDWH´ 0RQWHLUySROLV ,%*(  S   LQ ILJXUH  WKH 1RUWK
$/ $OLJQLQJWKHDQDO\VHVRI(GXFDWLRQDQG and Northeast regions have the greatest
(TXDOLW\ZLWKWKHLVVXHRI(PSOR\PHQWWKH restrictions on sanitation services offered by
WHVWLPRQ\RI7XULDo~0$EULHIO\H[SORUHV the public service.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Suélen Bebber, Rafael de Lucena Perini, Fernanda Rizzon, Juliana Matte, Pelayo Munhoz Olea 153

Figure 2 - Population proportion living in housing without access to at least one of the three es-
VHQWLDOVDQLWDWLRQVHUYLFHVE\)HGHUDWLRQ8QLWV±%UD]LO

6RXUFH,%*(  

The testimony from the city of 4.4 SOUTHEAST REGION

Portel, PA, represents precisely the
UHJLRQ¶V DQ[LHW\ ZKHQ WKH QHHG IRU ³D The southeast region has the highest
%UD]LO ZLWK PRUH LQYHVWPHQW LQ WKH KHDOWK SRSXODWLRQGHQVLW\ZLWKRIWKH%UD]LOLDQ
area, especially for the riverside people, population. The education category obtained
ZKR QHHG SXEOLF KHDOWK SROLFLHV´ 7KH 17% of occurrence in the declarations of
testimony coming from Xinguara, PA, FLWL]HQVWKHORZHVWRIDOOUHJLRQVLQ%UD]LO
suggests failures in the policies adopted, as indicating that it is not a latent demand for
well as in corruption, when it stresses that the population. This argument corroborates
LWLVQHFHVVDU\³DFRXQWU\ZLWKRXWLPSXQLW\ WKH,)'0LQGH[UHODWHGWRHGXFDWLRQZKLFK
and that taxes be directed to investments presents 0.84, the best education index in
in education, infrastructure, and health the country.
and that politicians govern in favor of the However, when the 210 statements that
SHRSOH´ DGGHG WR 6DOLQySROLV 3$ ZKLFK talk about education are observed, it is noticed
UHTXHVWVKRQHVW\DERYHDOOLQJHQHUDO WKDWWKHUHDUHGL൵HUHQWGHPDQGV6RPHSHRSOH

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154 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

have asked for more education, considering that 7KLV LQGLFDWRU¶V LPSRUWDQFH VKRXOG EH
it is an agent of change against corruption in the highlighted to make it possible to understand
FRXQWU\ VXFK DV ³, ZDQW WR VHH D %UD]LO WKDW the declarations on the employment needs of
LQYHVWVPRUHLQHGXFDWLRQ:HDUHWKHSHRSOH this country region. Statements such as (Santa
and only the people can change this page that 7HUHVLQKD GH *RLDV *2  ³,V WKDW FRPSDQLHV
VKDPHV RXU FRXQWU\´ $IRQVR &OiXGLR (6  JLYHHPSOR\PHQWZLWKRXWUHTXLULQJH[SHULHQFH
Complementing and thinking about a better because if we do not work how will we have
IXWXUH VWDWHPHQWV ZHUH FLWHG ³$ %UD]LO ZLWK H[SHULHQFH" 7KDW WKH\ EULQJ PRUH MREV´ DQG
TXDOLW\HGXFDWLRQWRIRUPPRUHFDSDEOHFLWL]HQV 3RFRQp 07  ³,W LV D %UD]LO ZKHUH WKHUH DUH
DQG PRUH FRQVFLRXV YRWHUV´ &DPSDLJQ 0*  more opportunities for employment, education,
DQG ³$ FRXQWU\ ZKRVH REMHFWLYH LV HGXFDWLRQ DQGKHDOWK´
Only through it, we will all know what the The GINI indicator is one of the
FRPPRQJRRGLV´ &DER)ULR5-  LQGLFDWRUV IRU PHDVXULQJ LQFRPH LQHTXDOLW\
Another point addressed in education also associated with the wealth of a population,
refers to the respect and appreciation of DQGWKHUHVXOWIRUWKH0LGZHVWUHJLRQLVDURXQG
WHDFKHUVVLQFHRIWHDFKHUVLQ%UD]LODUH  UHSUHVHQWLQJ WKH FRXQWU\¶V WKLUGKLJKHVW
victims of verbal aggression or intimidation index in 2018.
of students at least once a week, according 5HVSRQGHQWV¶ PDMRU FRQFHUQV UHODWH WR
WR WKH 2(&' UHSRUW %5$6,/   7KLV the issue of employment and income, as well
perception is reported when the participants DV HGXFDWLRQ 0LQHLURV *2  ³,W LV D IDLUHU
FRPPHQWHG ³,W LV D FRXQWU\ WKDW SULRULWL]HV country, where children have more access to
education and values teachers because it is education. That is, access to education makes
from there that truly distinguished citizens are the young have more access to employment and
created and that the country is truly changed, income according to the following statement:
ZKLFKLVZKDWZHQHHG´ 6mR5RTXHGR&DQDk $QJpOLFD06 ³$%UD]LORIPRUHHGXFDWLRQD
(6  ³7KH %UD]LO RI D JRYHUQPHQW WKDW WDNHV %UD]LORIPRUHORYHIRURWKHUVD%UD]LORIPRUH
FDUHRIWKHSRSXODWLRQWHDFKHUVDQGFKLOGUHQ´ employment opportunities, where a student
*XDUDWLQJXHWi63 DQG³$%UD]LOWKDWUHVSHFWV enters a school and leaves with an opportunity,
the teachers and that there are laws that protect OHDYHV ZLWK DQ RSSRUWXQLW\ IRU D JRRG MRE´
WKHWHDFKHUV´ %UXPDGLQKR0*  This assertiveness regarding education and
employment is evidenced in more reports
0,':(675(*,21 VXFK DV ,SLUDQJD GR 1RUWH 07  ³7KLV LV WKH
%UD]LO,ZDQWIRUXVD%UD]LOZLWKPRUHVSRUWV
,Q WKH 0LGZHVW UHJLRQ WKH KLJKHVW HGXFDWLRQDQGPRUHZRUNIRUXVWREHKDSS\´
LQFLGHQFH RI RFFXUUHQFHV LQ WKH FLWL]HQV¶ 7KHFRQFHUQRIWKH0LGZHVWSRSXODWLRQ
declarations related to the dimension Corruption, about access to education to have a better job
present in 88 statements, thus totaling 33% of the and income is in line with the PNAD report
total of this region, followed by 49 statements (2017), which showed the level of education as
related to Education, being therefore 18.4% of an essential indicator in determining the actual
the respondents, and 31 declarations related to average monthly income of all jobs, showing
(TXDOLW\ ZKLFK FRUUHVSRQGV WR  RI WKH a positive relationship, that is, the higher the
WRWDO UDLVHG E\ FLWL]HQV 7KH 0LGZHVW UHJLRQ level of education achieved, the higher the
has a population corresponding to 7.60% of income. This statement is also complemented
WKHQDWLRQDOWRWDODQGSUHVHQWVWKH,)'0LQGH[ by relating the per capita income indices and the
related to employment and income, with a ,)'0(GXFDWLRQZKHUHWKH6RXWK6RXWKHDVW
YDOXHRILQWKH¿UVWSODFHFRPSDUHGWRWKH DQG0LGZHVWUHJLRQVSUHVHQWWKHEHVWHGXFDWLRQ
other regions. and per capita income indices.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Suélen Bebber, Rafael de Lucena Perini, Fernanda Rizzon, Juliana Matte, Pelayo Munhoz Olea 155

5 DISCUSSION Corruption is seen as a serious problem

that threatens democracies. In countries
The Northeast region has one of the with high levels of corruption, respect for
ZRUVW ,)'0 (PSOR\PHQW DQG ,QFRPH   LQVWLWXWLRQVDQGFRQ¿GHQFHLQDGHPRFUDF\DUH
indicators, and, even so, there was a low index ORVW $5(9$/20(85(5 +RZHYHU
of interviewees who reported the problem of according to the Corruption Perceptions Index,
employment and income in the region (only which scores 180 countries and territories
7%). This result indicates that the population by their perceived levels of public sector
FDQOLYHZLWKOHVVLQFRPHSHUIDPLO\FRQ¿UPHG corruption, according to experts and business
E\ WKH FRXQWU\¶V ORZHU SHU FDSLWD LQFRPHV SHRSOH %UD]LO UDQNV  RI WKH  FRXQWULHV
For the northeasterners, the problem of indexed, and scores 38 out of 100. The rank is
FRUUXSWLRQ HGXFDWLRQ DQG HTXDOLW\ DUH WKH WKH FRXQWU\¶V SRVLWLRQ UHODWLYH WR WKH RWKHU
most felt because, with higher education, countries in the index. On the other hand,
it is understood, and proven by the indices, the score is the perceived level of public sector
that there is an increase in per capita income corruption on a scale of 0-100, where 0 means
DQG FRQVHTXHQWO\ JUHDWHU SXUFKDVLQJ SRZHU highly corrupt and 100 means very clean.
DQG SRVVLEOH UHGXFWLRQ RI VRFLDO LQHTXDOLW\ According to the data, 2/3 of the countries score
7KLV GL൶FXOW\ IHOW DQG YHUL¿HG LQ WKH LQGLFHV less than 50, and the average scale is 43/100.
decreases global human development, which Therefore, considering the world perception,
relies on literacy, years of schooling, and per %UD]LO LV FORVH WR WKH DYHUDJH FRQFHUQLQJ
FDSLWDLQFRPHDQGOLIHH[SHFWDQF\ 6+$50$ corruption (CPI, 2021).
6+$50$  Through the indicators, it is clear the
Even though the Southeast region has GL൵HUHQFH DPRQJ WKH %UD]LOLDQ UHJLRQV
the best education index in the country, after separated into two blocks: on the one hand,
FRUUXSWLRQHGXFDWLRQZDVWKHPRVWUHTXHVWHG WKH 6RXWK 6RXWKHDVW DQG 0LGZHVW UHJLRQV
demand by the population of this region, are more developed and assisted, with better
suggesting that it needs more investments in LQGLFHV DQG LQFRPHV RQ WKH RWKHU KDQG WKH
TXDOLW\ HGXFDWLRQ LQ JHQHUDO DQG DOVR WKDW North and Northeast regions, with greater
it can be the basis for reducing corruption. VRFLDO LQHTXDOLW\ ORZHULQFRPH DQG PRUH
It is worth noting that the population of GL൶FXOWLHV (YHQ WKRXJK WKH JRYHUQPHQW
the Southeast is the largest in the country, DFWV HTXDOO\ WR DOO VWDWHV WKH GL൵HUHQFH
FRUUHVSRQGLQJWRRI%UD]LO¶VSRSXODWLRQ between the world of policy planners and
even so, it maintains the same proportion of public managers and the world of citizens
complaints against corruption. means that the implementation of a policy
Still, it is worth noting that corruption is PD\SUHVHQWYHU\GL൵HUHQWUHVXOWVIURPWKRVH
UHSRUWHGE\DWKLUGRIWKH%UD]LOLDQSRSXODWLRQ H[SHFWHG +2:/(77 5$<1(5  
with the most latent demand among those Therefore, the development of public policies
interviewed. This shows that, regardless of DQGPDQDJHPHQWVKRXOGEH¿UPO\FRQQHFWHG
the region, corruption occurs at the federal so that the implemented public policies
OHYHO DQG WKDW DOO %UD]LOLDQV IHHO DQG SHUFHLYH DFKLHYH WKH LQWHQGHG UHVXOWV 0,17520
that, without it, the country could have more /8(7-(16 
assistance for education, health, food, work, 7KH PDLQ GL൵HUHQFH EHWZHHQ WKHVH
housing, transportation, leisure, security, social regions is geographical, allied to their climate.
security, maternity and childhood protection Thus, water scarcity in the Northeast region
and assistance to the helpless, rights that 5(%28d$6   DQG H[FHVV IRUHVW LQ WKH
PDNHXS $UWLFOH  RI %UD]LO¶V &RQVWLWXWLRQ North region, with the Amazon forest, make
%5$6,/  DFFHVV WR KHDOWK GL൶FXOW *,29$1(//$

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156 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

)/(85< HGXFDWLRQDQGRWKHUVHUYLFHV understanding that the people of a nation need

to the population. As a result, since their needs to be heard because they have important things
GL൵HU SROLF\ GHVLJQHUV JHQHUDOO\ GHYHORS to say, and civil society is a key part of the
their activities with a limited perception of QHFHVVDU\FKDQJHHVSHFLDOO\LQ%UD]LO$OVRE\
how citizens experience public programs FRPSDULQJ SHRSOH¶V VWDWHPHQWV DQG WKH VRFLDO
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policy areas, the participation of those being LVUHDOL]HGWKDWZKHQSHRSOH¶VSHUFHSWLRQLVQRW
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as education, public health, environmental SHRSOHVHHDQGEHQH¿WIURPSXEOLFLQYHVWPHQW
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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022
158 ARTIGOS | "The Brazil i have" versus "the Brazil i want": socioeconomic indicators and the brazilian population desires

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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 142-158, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Luís Matheus Tavares Silva, Laíse do Nascimento Silva, Linnik Israel Lima Teixeira 159

doi:10.12662/2359-618xregea.v11i3.p159-168.2022

ENSAIO

FUNÇÃO-OBJETIVO DA FIRMA E
RESPONSABILIDADE SOCIAL CORPORATIVA:
PERSPECTIVAS POR MEIO DA TEORIA DOS
STAKEHOLDERS E TEORIA BASEADA EM
RECURSOS

PURPOSE-FUNCTION OF THE COMPANY

AND CORPORATE SOCIAL RESPONSIBILITY:
PERSPECTIVES FROM THE STAKEHOLDERS
THEORY AND RESOURCE-BASED THEORY

RESUMO

O presente estudo objetivou discutir a Função-Objetivo da Firma e a

Responsabilidade Social Corporativa sob perspectivas da Teoria dos
6WDNHKROGHUV H 9LVmR %DVHDGD HP 5HFXUVRV5%9 SRU PHLR GH XP
HQVDLRWHyULFR$)XQomR2EMHWLYRGD)LUPDFRQFHLWXDD¿UPDPHGLDQWH
DPD[LPL]DomRGROXFURHQTXDQWRD7HRULDGRV6WDNHKROGHUVIRFDQDV
SDUWHVLQWHUHVVDGDVTXHLQÀXHQFLDPDHPSUHVDHVmRLQÀXHQFLDGDVSRU
ela. A Responsabilidade Social Corporativa realça a importância do
SDSHO VRFLDO GD HPSUHVD SDUD D FRPXQLGDGH H D9LVmR %DVHDGD HP
5HFXUVRVFRPSUHHQGHGHTXHIRUPDDVRUJDQL]Do}HVJHUHQFLDPUHFXUVRV
Luís Matheus Tavares Silva
SDUDDOFDQoDUYDQWDJHPFRPSHWLWLYD&RQFOXLVHTXHDVRUJDQL]Do}HV
luismatheus@[Link]
Mestrando no Programa de pós- possuem, na Função-Objetivo da Firma, desempenho e objetivos
-graduação em Administração e GH¿QLGRVUHFHEHQGRLQÀXrQFLDGD5HVSRQVDELOLGDGH6RFLDO&RUSRUDWLYD
Controladoria-PPAC/ Universi- SRUPHLRGRVIDWRUHVLQWHUQRVHH[WHUQRVFRPRVTXDLVVHFRQHFWDP
dade Federal do Ceará (UFC). &RQVLGHUD RV HOHPHQWRV TXH UHÀHWHP QR VHX GHVHQYROYLPHQWR H QRV
Fortaleza - CE - BR.
stakeholders por meio da adoção de recursos úteis para permanecerem
Laíse do Nascimento Silva atuantes no ambiente competitivo e agirem socialmente.
laisesilva@[Link]
Mestranda no Programa de pós- Palavras-chave: IXQomRREMHWLYR GD ¿UPD UHVSRQVDELOLGDGH
-graduação em Administração e
VRFLDO FRUSRUDWLYD WHRULD GRV stakeholders WHRULD YLVmR EDVHDGD
Controladoria-PPAC/ Univer-
sidade Federal do Ceará-UFC. em recursos.
Fortaleza - CE - BR.

Linnik Israel Lima Teixeira

ABSTRACT
[Link]@[Link]
Doutorando em Administração
no Programa de pós-gradua- The present study aimed to discuss the Purpose-Function of the
ção da Universidade de São Firm and Corporate Social Responsibility from the perspectives
Paulo-USP. Docente no Instituto RI 6WDNHKROGHU 7KHRU\ DQG 5HVRXUFH%DVHG 9LHZ5%9 WKURXJK
Federal do Piauí do eixo Gestão
e Negócios. Piripiri - PI - BR.
a theoretical essay. The Firm's Objective Function conceptualizes

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 159-168, set./dez. 2022
160 ENSAIO_)XQomRREMHWLYRGD¿UPDHUHVSRQVDELOLGDGHVRFLDOFRUSRUDWLYDSHUVSHFWLYDVSRUPHLRGDWHRULDGRVstakeholdersHWHRULDEDVHDGDHPUHFXUVRV

WKH¿UPWKURXJKSUR¿WPD[LPL]DWLRQZKLOHWKH HPTXHVWLRQDPHQWRVHQGRH[LJLGDXPDSRVWX-
Stakeholder Theory focuses on the interested ra mais responsável das empresas em relação
SDUWLHV WKDW LQÀXHQFH DQG DUH LQÀXHQFHG E\ aos grupos de interesses envolvidos com a em-
the company. Corporate Social Responsibility SUHVDGHYLGRjVWUDQVIRUPDo}HVHFRQ{PLFDVH
emphasizes the importance of the company's VRFLDLVHSHODLQWHUDomRHQWUHDVRUJDQL]Do}HV
social role to the community, and the Resource HRDPELHQWHHPTXHDWXDP %$5526*21-
%DVHG 9LHZ XQGHUVWDQGV KRZ RUJDQL]DWLRQV d$/9(6  $025,0 &$3(/2 
manage resources to achieve competitive ZHAO et al., $VVLPD¿UPDTXHVXUJLX
advantage. It is concluded that organizations para atender aos interesses dos agentes envol-
have the Objective Function of the Firm vidos e cuja visão tradicional se fundamenta
SHUIRUPDQFH DQG GH¿QHG REMHFWLYHV UHFHLYLQJ na busca, unicamente ,da maximização do lu-
LQÀXHQFHIURP&RUSRUDWH6RFLDO5HVSRQVLELOLW\ cro, passa a incorporar outros fatores de cunho
from the internal and external factors with which VRFLDO TXH WDPEpP JDQKDUDP QRWRULHGDGH
they are connected. It considers the elements that (SOUSA et al., 2015).
UHÀHFWLQLWVGHYHORSPHQWDQGLQWKHVWDNHKROGHUV Nesse contexto, a Responsabilidade
through the adoption of useful resources to 6RFLDO&RUSRUDWLYD 56& pXPDFRUUHQWHTXH
remain active in the competitive environment SUHJDTXHDUHVSRQVDELOLGDGHGDVRUJDQL]Do}HV
and to act socially. YDLDOpPGHJHUDUOXFURVDVRUJDQL]Do}HVWrPD
REULJDomR PRUDO GH OLGDU FRP TXHVW}HV VRFLH-
Keywords: ¿UP VREMHFWLYHIXQFWLRQFRUSRUDWH WDLV FRPR FRPpUFLR MXVWR GHVLJXDOGDGHV VR-
VRFLDOUHVSRQVLELOLW\VWDNHKROGHUWKHRU\WKHRU\ FLDLVHTXHVW}HVDPELHQWDLV %$16$/621*
resource-based view. 2017). A base conceitual da RSC relaciona-se,
diretamente, com a discussão sobre direitos dos
acionistas e dos stakeholders.
1 INTRODUÇÃO A discussão entre as duas correntes não
se esgotou. Estudos recentes, como os de Tam-
$V RUJDQL]Do}HV QmR H[LVWHP LVRODGD- vada (2020) e Azevedo et al. (2021) trazem a
mente. Sua operacionalização depende de sua temática da Responsabilidade Social Corpora-
LQVHUomR QD VRFLHGDGH HP TXH LQWHUDJH FRP WLYD56&HPIXQomRGRSDSHOGDVRUJDQL]Do}HV
fornecedores, empregados, consumidores e co- FRPDVRFLHGDGHHDVLPSOLFDo}HVGHFRUUHQWHV
munidade (DANSO et al., 8PDYH]TXH GR DYDQoR GDV SHVTXLVDV GD 56& QR FRQWH[WR
seus recursos são retirados do ambiente exter- RUJDQL]DFLRQDO(VWXGRVFRQVWUXtGRVDUHVSHLWR
QRRTXHVWLRQDPHQWRVREUHDUHVSRQVDELOLGDGH da Função-Objetivo da Firma, como os de Jen-
GDVRUJDQL]Do}HVSHUDQWHDVRFLHGDGHJHUDGH- sen (2001), Sousa et al.  H%RDYHQWXUDet
EDWHVGHQWURGDDFDGHPLDKiGpFDGDV al.   HQIDWL]DP DVSHFWRV GD ¿UPD DFHUFD
$ FRUUHQWH PDLV WUDGLFLRQDO SUHJD TXH D GD PD[LPL]DomR GR OXFUR HQTXDQWR HOHPHQWR
UHVSRQVDELOLGDGHGDVRUJDQL]Do}HVSHUDQWHDVR- GHFDUiWHUREMHWLYRHDLQÀXrQFLDGHIDWRUHVH[-
FLHGDGH p D PD[LPL]DomR GRV OXFURV &267$ ternos pautados nos stakeholders, bem como
2021). Ao obter lucros, a organização oferece QDLQWHUDomRTXHDVHPSUHVDVDVVXPHPFRPR
retorno aos acionistas, garantia de emprego a ambiente subjetivamente.
funcionários e pagamento de impostos para a 3HUFHEHVH TXH DV GXDV FRUUHQWHV GHIHQ-
sociedade. Esse pensamento, chamado por Fun- GHP SHQVDPHQWRV DSDUHQWHPHQWH DQWDJ{QLFRV
ção-Objetivo da Firma, domina o pensamento IDWRUHIRUoDGRSHODVSHVTXLVDVVXSUDFLWDGDV1mR
FRUSRUDWLYR /$1.26.,60,7+  REVWDQWHHVWHHQVDLRGHIHQGHTXHDFRH[LVWrQFLD
1mRREVWDQWHDVGLQkPLFDVHDVSUHVV}HV HQWUHRVWHPDVpSRVVtYHOPHGLDQWHDDQiOLVHVRE
TXH LQFLGHP VREUH DV HPSUHVDV ¿]HUDP TXH D duas lentes teóricas: 1) a Teoria dos Stakehol-
OyJLFD GD EXVFD XQLFDPHQWH SHOR OXFUR FDtVVH GHUVH D9LVmR%DVHDGDHP5HFXUVRV 5%9 

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Luís Matheus Tavares Silva, Laíse do Nascimento Silva, Linnik Israel Lima Teixeira 161

3RVWRLVVRRREMHWLYRGRHQVDLRpGLVFX- %DVHDGDHP5HFXUVRV $/6+$00$5,%$-

tir a Função-Objetivo da Firma e a Responsa- 1(5-((5$6+((' 
bilidade Social Corporativa sob perspectivas 2 UHIHULGR HVWXGR WUD] FRQWULEXLo}HV GH
GD7HRULDGR6WDNHKROGHUH7HRULD%DVHDGDHP QDWXUH]D WHyULFD DR DPSOLDU GLVFXVV}HV HQWUH
5HFXUVRV 5%9 $UJXPHQWDVHTXHD)XQomR- WHRULDV SRXFR DERUGDGDV FRQMXQWDPHQWH R TXH
-Objetivo da Firma, a partir da RSC, não está possibilita encontrar pontos de convergência e
DWUHODGD VRPHQWH j EXVFD SHOR Pi[LPR OXFUR GLYHUJrQFLD TXH SURSLFLHP DSOLFDo}HV HPStUL-
SRVVtYHOPDVGirQIDVHDRVPHLRVHPTXHHVVH cas ou mesmo a construção de modelos teóri-
OXFUR VHUi DGTXLULGR H DV FRQVHTXrQFLDV RFRU- FRV TXH FRQGX]DP SHVTXLVDV GHQWUR GR kPELWR
ridas após o atingimento do lucro agregado ao organizacional, intercalando o papel social das
UHWRUQRTXHVHUiHQWUHJXHSDUDDVRFLHGDGHHR RUJDQL]Do}HV HP FRQVRQkQFLD FRP VHXV REMHWL-
meio ambiente. vos particulares. Isso pode proporcionar evidên-
No presente estudo, a Teoria dos Stake- FLDVGHTXHFRQ¿UPDPWDQWRRTXHDOLWHUDWXUDMi
holders auxilia na análise dos relacionamentos discute sobre essas teorias sob a ótica de outras
GD ¿UPD FRP RV JUXSRV LQWHUQRV RX H[WHUQRV  OHQWHVWHyULFDVFRPRWDPEpPDEUHPDUJHQVSDUD
GLUHWDPHQWHDIHWDGRVSRUVXDVGHFLV}HV )5((- LGHQWL¿FDomRGHHOHPHQWRVGLIHUHQFLDGRVTXHYH-
0$1 $OpPGRPDLVD7HRULDGRV6WDNH- QKDPDJUHJDUDRFRQKHFLPHQWRFLHQWt¿FR
KROGHUV ODQoD OX] VREUH R SURSyVLWR GD ¿UPD H $OpP GD LQWURGXomR R DUWLJR GLYLGHVH
como atender aos interesses dos grupos. Por ter QDVVHJXLQWHVVHo}HV)XQomR2EMHWLYRGD)LU-
XPFRPSRQHQWHpWLFRHPRUDOHQYROYLGRD7H- ma, Responsabilidade Social Corporativa, Te-
oria dos Stakeholders liga-se ao pensamento da RULDGRV6WDNHKROGHUV7HRULD%DVHDGDHP5H-
56& PRVWUDQGRVH DGHTXDGD j GLVFXVVmR $R FXUVRVDVFRQH[}HVHQWUH)XQomR2EMHWLYRGD
incluir o acionista como stakeholder primário, Firma e Responsabilidade Social Corporativa,
a Teoria dos Stakeholders dialoga com a Fun- DOpPGDVFRQVLGHUDo}HV¿QDLV
ção-Objetivo da Firma. Ademais, a performance
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)LUPDpLQÀXHQFLDGDSHODRULHQWDomRDVWDNHKRO-
ders e sustentabilidade (DANSO et al., 2020). $V FRQFHSo}HV TXH HPHUJHP D UHVSHL-
Oliveira et al. (2014), Gibran et al. (2021) to da Função-Objetivo da Firma têm ênfase no
e Sobral, Passos e Ribeiro (2021) discorrem, in- SHQVDPHQWR HFRQ{PLFR DERUGDJHP FXMD FRQ-
tegralmente, sobre a Teoria dos Stakeholders e ¿JXUDo}HV VmR UHVXOWDQWHV GH GLIHUHQWHV LGHLDV
RSC e apontam como lacunas a necessidade de SRVWXODGDV SHOR ¿OyVRIR $GDP 6PLWK H TXH
DPSOLDo}HV WHyULFDV TXH UHWUDWH HVVD WHRULD HP impulsionaram o desenvolvimento teórico no
função do papel desempenhado pelas empresas FDPSR GDV FLrQFLDV VRFLDLV D SDUWLU GR VpFXOR
HRFRPSURPLVVRVRFLDOTXHHODVDVVXPHPGLDQWH XVIII. Desde então, autores como Coase (1937),
da sociedade, corroborando, intimamente, a la- Demsetz (1967), Penrose (1980) e North (1990)
FXQDGHSHVTXLVDODQoDGDSRUHVWHHVWXGR OHYDQWDUDP TXHVWLRQDPHQWRV DFHUFD GR IXQFLR-
$9LVmR%DVHDGDHP5HFXUVRVGLVFXWHR QDPHQWR GDV RUJDQL]Do}HV GDV SHUVSHFWLYDV H
uso dos recursos internos da organização com GDVLQÀXrQFLDVGHVWDVVREUHRDPELHQWHHGHVHXV
alcance de vantagem competitiva e maior de- principais agentes (SOUSA et al., 2015).
sempenho. Nesse sentido, a teoria contribui para $WpRVpFXOR;,;D¿UPDHUDYLVWDFRPR
discussão ao evidenciar como a RSC pode re- XPPRGHORSDUDHTXDFLRQDURHTXLOtEULRHQWUH
SUHVHQWDUYDQWDJHPFRPSHWLWLYDRTXHLQÀXHQ- o mercado e a demanda na busca pela maxi-
FLDDSHUIRUPDQFH¿QDQFHLUDDVVXQWRHVVHQFLDO mização do lucro, sendo ele o único objetivo
na Função-Objetivo da Firma. Há evidências SUHWHQGLGR R TXH SRVWHULRUPHQWH DFDUUHWRX
GHTXHD56&HVWiSRVLWLYDPHQWHUHODFLRQDGD FUtWLFDVQHJDWLYDVFRODERUDQGRFRPDLQVHUomR
FRPRGHVHPSHQKRGD¿UPDSRUPHLRGD9LVmR GHRXWUDVYLV}HVWHyULFDVDSDUWLUGRVDQRVGH

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 159-168, set./dez. 2022
162 ENSAIO_)XQomRREMHWLYRGD¿UPDHUHVSRQVDELOLGDGHVRFLDOFRUSRUDWLYDSHUVSHFWLYDVSRUPHLRGDWHRULDGRVstakeholdersHWHRULDEDVHDGDHPUHFXUVRV

 7,*5(   1R HQWDQWR R HQIRTXH 56&pGLQkPLFRHVHPRGL¿FDGHIRUPDPXLWR

GH DOWHUDomR GR PHUFDGR SDUD D ¿UPD WURX[H UiSLGDDOpPGHVHUSUySULRGHFDGDSDtV1RWD-
XPD QRYD URXSDJHP QDV WUDQVDo}HV FRPHU- VHDLQGDTXHHVWXGRVVREUH5HVSRQVDELOLGDGH
FLDLVEHPFRPRHPVHXHTXLOtEULRLQVHULQGR 6RFLDO &RUSRUDWLYD WHP UHÀH[R VREUH GLIHUHQ-
DTXHEUDGRVLGHDLVPDUJLQDOLVWDVSDUDD)XQ- tes óticas, tais como as propostas desenvolvi-
omR2EMHWLYRGD)LUPDFRPRXPDVLJQL¿FDWLYD das por Zhao et al.  TXHGLVFXWHPRWHPD
FRUUHQWHWHyULFD 3$6626%(=(55$&2(- com ênfase na liderança. Os autores pontuam
/+2672&.(50$6&(1$  o direcionamento por meio de uma revisão da
$¿UPDpWLGDFRPRHOHPHQWRFHQWUDOGRVLV- OLWHUDWXUDTXHSHUPLWLXFRQ¿UPDUinsights sobre
tema capitalista, e, por meio dela, os bens e o tema no decorrer dos anos.
serviços são criados e lançados no mercado Apesar de todos os avanços acadêmicos
&267$ 3RULVVRHODpFRQVLGHUDGDD H SUiWLFRV QRV FDPSRV GD QDWXUH]D GD ¿UPD H
solução para o alcance dos objetivos dos agen- da RSC, as perguntas de um milhão de dólares
WHVHFRQ{PLFRV 6286$  ainda não foram, satisfatoriamente, respondi-
GDV 6mR HODV SRU TXHP D HPSUHVD p UHVSRQ-
3 A RESPONSABILIDADE SOCIAL ViYHO H TXDO p HVVD UHVSRQVDELOLGDGH" &$5-
CORPORATIVA (RSC) 52//   3RUWDQWR p LPSRUWDQWH WHU HP
mente, o papel assumido pela função objetivo
A Responsabilidade Social Corporativa GD¿UPDRXVHMDTXDOVXDUHVSRQVDELOLGDGHSH-
pXPWySLFRTXHFRPHoRXDVHUWUDEDOKDGRGH rante a sociedade?
IRUPDHVFULWDDSDUWLUGDGpFDGDGHHDR (VVDGLIHUHQoDWDPEpPVHGiSHODOHQWH
ORQJR GD VHJXQGD PHWDGH GR VpFXOR ;; IRL WHyULFDSRUPHLRGDTXDOVHUiDQDOLVDGRRIH-
amplamente estudado, principalmente, em pa- Q{PHQR3RUH[HPSORQRFDVRGHVWHWUDEDOKR
tVHVGHVHQYROYLGRVTXHWHYHFRPRRV(VWDGRV TXH GHEDWH D UHODomR HQWUH D IXQomR REMHWLYR
8QLGRV GD$PpULFD FRPR VHX SULQFLSDO H[SR- GD¿UPDHD56&WRUQDVHSRVVtYHODQDOLVDUR
HQWH &$552//  UHODFLRQDPHQWRGD56&FRPD¿UPDGHDFRU-
2SHQVDPHQWRVREUHHVVHIHQ{PHQRJD- do com categorização realizada por Garriga e
nhou muita força devido a movimentos sociais 0HOp  TXHDJUXSDPD56&HPWHRULDV
e ambientais, como as marchas pelo direito ci- FRPIRFRLQVWUXPHQWDOD¿PGHDWLQJLUREMH-
vil, direito feminino e movimentos de consumi- WLYRV HFRQ{PLFRV SRU PHLR GH LQLFLDWLYDV VR-
GRUHVHPSUROGRPHLRDPELHQWH &$552// FLDLVHWHRULDLQWHJUDGRUDTXHSRVVXLXPIRFR
 'HVVDIRUPD56&pXPWySLFRPXLWR mais abrangente, buscando a integração em
complexo, sendo manifestado de formas dis- demandas sociais, considerando inúmeros ato-
WLQWDV DWp PHVPR D GHSHQGHU GD HVWUXWXUDomR res no processo.
KLVWyULFD QR SDtV FRPR PRVWUDUDP 0DWWHQ H Nesse sentido, Frynas e Yamahaki
0RRQ  DRHVWXGDURVFRQFHLWRVGH56&  HPVHXHVWXGRELEOLRPpWULFRDUHVSHL-
H[SOtFLWD H LPSOtFLWD HP GXDV UHJL}HV GLIHUHQ- to das lentes teóricas utilizadas para estudar
tes comparadas diretamente: Europa e Estados 56& D¿UPDP TXH HVWH IHQ{PHQR p EDVWDQWH
8QLGRVGD$PpULFD (8$ H&DPSEHOO   investigado sob as perspectivas teóricas da
TXH HVWDEHOHFHX DOJXPDV SURSRVLo}HV LQVWLWX- teoria dos stakeholders e da teoria baseada
FLRQDLVTXHIDULDPRSURFHVVRGH56&RFRUUHU em recursos. A relação entre RSC e teoria dos
GHIRUPDGLIHUHQWHHPFDGDSDtV stakeholders possuem motivadores externos,
2 LQWHUHVVDQWH GHVVHV GRLV WUDEDOKRV p focados na relação entre a organização e a so-
TXHRVDXWRUHVFRQVHJXLUDPUHYLVLWDUVHXVWUD- FLHGDGH HQTXDQWR D UHODomR HQWUH D 56& H D
EDOKRV GH] DQRV GHSRLV QR FDVR GH 0DWWHQ H 5%9pUHVXOWDGRGHPRWLYDGRUHVLQWHUQRVGH-
0RRQ  H&DPSEHOO  2VGRLVWUDED- FRUUHQWHVGHSUiWLFDVJHUHQFLDLVHHFRQ{PLFDV
OKRVPDLVUHFHQWHVFRQFOXHPTXHRSURFHVVRGH RXGHYDORUHVpWLFRV

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Luís Matheus Tavares Silva, Laíse do Nascimento Silva, Linnik Israel Lima Teixeira 163

4 TEORIA DOS STAKEHOLDERS GDDVVLPFRQÀLWRVGHLQWHUHVVHDTXHPD¿UPD

deve servir de maneira prioritária emergem
As perspectivas teóricas da teoria dos FRQWLQXDPHQWHGDGRTXHHPFHUWDPDQHLUDD
stakeholders são denotadas na literatura, englo- teoria dos stakeholdersGHIHQGHTXHHPDOJXP
bando os grupos essenciais de uma organização, momento, os interesses dos variados atores in-
como acionistas, empregados, clientes, forne- WHUHVVDGRVQD¿UPDGHYHUmRVHUDWHQGLGRV %$-
cedores, credores e a sociedade em geral sendo, ZANINI et al., 2020).
HVWULWDPHQWHGLUHFLRQDGRDRVREMHWLYRVHFRQ{-
PLFRV -(16(1)5((0$1 $ 5 VISÃO INSTRUMENTAL: TEORIA
QHFHVVLGDGH GH LQIRUPDo}HV JHUDGDV SRU PHLR BASEADA EM RECURSOS
das ferramentas de gestão centraliza-se como
foco dos Stakeholders ou partes interessadas, A vantagem competitiva de uma empre-
TXH QR GHFRUUHU GRV DQRV WHP DVVXPLGR LP- sa se dá a começar pela maximização da sua
portante papel no âmbito organizacional (AN- força e do aproveitamento de oportunidades
'5$'( :((560$ 5,%(,52  12- GR PHUFDGR HQTXDQWR HYLWD DPHDoDV H UHGX]
%5(et al.,0&*$+$1  VXDV IUDTXH]DV (VVH PRGHOR HVWUDWpJLFR ED-
A teoria dos Stakeholders originou no seia-se em dois pressupostos: a possibilidade
SHUtRGRGDGpFDGDGHFRPDREUDGH5 GH D ¿UPD VHU KHWHURJrQHD HP WHUPRV GRV UH-
Edward Freeman, em 1984, com o tema Strate- FXUVRVFRQWURODGRVSRUHODHTXHHVVHVUHFXUVRV
JLF0DQDJHPHQW±$VWDNHKROGHU$SSURDFKSX- não transitem tão facilmente entre as diversas
blicada em 1984. Nesta obra, Freeman estudou RUJDQL]Do}HV GR PHUFDGR SRGHQGR ID]HU TXH
a necessidade de uma construção conceitual essa heterogeneidade de recursos dure bastante
GLYHUJHQWH GRV DVSHFWRV FRQVWDQWHV QDV UDt]HV WHPSR %$51(< 
HFRQ{PLFDVWUDGLFLRQDLVFXMRGHVD¿RHVWDYDHP 1HVVH FRQWH[WR p YiOLGR VDOLHQWDU TXH
DEUDQJHU FRP PDLRU rQIDVH DV PRGL¿FDo}HV nem todos os recursos são relevantes estrategi-
no ambiente dos negócios em 1980 (FREE- camente. Portanto, para ser considerado fator
0$10&9($3$6626%(=(55$ HVWUDWpJLFR RV UHFXUVRV GD ¿UPD FXPSUHP RV
&2(/+2  VHJXLQWHVFULWpULRV  GHYHVHUYDOLRVRQRVHQWL-
1HVVHVHQWLGRHYLGHQFLDVHTXHRVstake- GRGHSHUPLWLUTXHRSRUWXQLGDGHVVHMDPH[SORUD-
holdersFRPSUHHQGHPRVDWRUHVTXHLQWHJUDPR GDVRXDPHDoDVHYLWDGDV  GRWDGRGHUDULGDGH
ambiente da empresa, tendo impacto nas ativi- HQWUHRVFRPSHWLGRUHVGLUHWRVRXSRWHQFLDLV  
GDGHVDLQGDTXHQmRVHWHQKDLQWHUHVVHQHFHV- LPSHUIHLWDPHQWHUHSOLFiYHOH  QmRH[LVWLUXP
VDULDPHQWHQD¿UPDHPVL$VHPSUHVDVGHYHP VXEVWLWXWRHTXLYDOHQWHTXHVHMDYDOLRVRUDURRX
IRFDU QRV SURFHVVRV TXH FXOPLQDP QD WRPDGD LPSHUIHLWDPHQWH LPLWiYHO $VVLP SUHVVXS}HVH
GHGHFLVmRFRPrQIDVHHPWRGRVRVDJHQWHVTXH TXH UHFXUVRV FRP WDLV FDUDFWHUtVWLFDV VmR UHOH-
GHODVVHEHQH¿FLDPHLQWLPDPHQWHHVWmRFRQHF- YDQWHV KHWHURJrQHRV H QmR GLQkPLFRV %$5-
WDGRVDRVREMHWLYRVRUJDQL]DFLRQDLV 3$6626 1(< (VWHIUDPHZRUNpFRQKHFLGRFRPR
%(=(55$ &2(/+2   3RUWDQWR RV VRIO - valor, raridade, inimitabilidade e origi-
stakeholders podem ser priorizados de acordos QDOLGDGH */$9$60,6+ 
com atributos de poder, legitimidade e urgência Gabler, Itani e Agnihotri (2022) exem-
0,7&+(//$*/(:22'  SOL¿FDPDUHOHYkQFLDGRVUHFXUVRVSDUDRDWLYD-
Esta vertente teórica potencializa, ana- mento de fatores relacionados, por exemplo, a
liticamente, o relacionamento dos atores ex- pWLFDDPELHQWDOTXHLQVHULGDQDTXHVWmRHVWUDWp-
WHUQRV FRP DV RUJDQL]Do}HV SRLV FRQVLGHUD D JLFDWRUQRXVHDOYRGHJUDQGHVFRUSRUDo}HVTXH
GLQDPLFLGDGH GDV LQWHUDo}HV D LQWHUIHUrQFLD H YLVDP RULHQWDU VXDV Do}HV SDUD HVVH PHFDQLV-
D LQÀXrQFLD GRV JUXSRV FRP R DPELHQWH HP- mo. Isso propicia mostrar para as partes interes-
SUHVDULDO %52167(,1 &RQWXGRDLQ- VDGDVTXHDRUJDQL]DomRDVVXPHSDSpLVFHQWUD-

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 159-168, set./dez. 2022
164 ENSAIO_)XQomRREMHWLYRGD¿UPDHUHVSRQVDELOLGDGHVRFLDOFRUSRUDWLYDSHUVSHFWLYDVSRUPHLRGDWHRULDGRVstakeholdersHWHRULDEDVHDGDHPUHFXUVRV

dos na ótica ambiental e emprega recursos para DFRUGR FRP R TXH LQYHVWLUDP 3RU HVVD UD]mR
atender aos aspectos dessa natureza. diferentes lentes teóricas objetivam apresen-
'HVVHPRGRXPDGDVSULQFLSDLVFUtWLFDVj
WDU RV VLJQL¿FDGRV TXH DV SDUWHV LQWHUHVVDGDV
5%9HVWiMXVWDPHQWHQDVXDSHUVSHFWLYDH[WUH- WrP SDUD DV RUJDQL]Do}HV GH IRUPD D FRODER-
mamente voltada para o interior das organiza- rar na introdução de insights TXH GLUHFLRQDP
o}HVGHL[DQGRGHFRQVLGHUDURVDVSHFWRVH[WHUQRV
QRYDV SURSRVLo}HV GD WHRULD GD RUJDQL]DomR
em integração aos stakeholders por meio de
DHODFRPRIDWRUHVLQVWLWXFLRQDLVHTXHDWRUHVRV
SURPRYHP */$9$6 0,6+   (P FRQ- DERUGDJHQVGLYHUVDVQRFDPSRGDJHVWmR 0&-
GAHAN, 2021). Isso elucida o potencial valor
VHTXrQFLD GLVWR %DUQH\ XP GRV DXWRUHV PDLV
da conexão da teoria dos stakeholders junto a
LQÀXHQWHVDXWRUHVVREUH5%9UHYLVLWDHVWDWHRULD
HD¿UPDTXHDLGHLDGHTXHDIXQomRREMHWLYRGH DERUGDJHQV FRPR 56& H 9LVmR %DVHDGR HP
D¿UPDVHUUHODFLRQDGDDSHQDVDRVshareholders 5HFXUVRVHQWUHRXWUDVFRQFHSo}HV
p ORJLFDPHQWH LQFRQVLVWHQWH 3RUWDQWR GHYHVH (VWXGRVH[SODQDPTXHDVGLVFXVV}HVHP
incorporar a ela a perspectiva do stakeholder. torno da RSC revelam uma dicotomia entre os
3RUpPUHVVDOWDVHTXHKiGLIHUHQoDVVXEVWDQFLDLV
GLVFXUVRVHDVDo}HVVRFLDLVGHVHQYROYLGDVSH-
entre a teoria do stakeholder e incorporar a visão
ODVRUJDQL]Do}HV,VVRVHFRQ¿UPDQDSHVTXLVD
GRVWDNHKROGHU %$51(<  GH'åXSLQD  TXHPHQFLRQDRDYDQoRQDV
A principal diferença entre ambas as SUiWLFDVGH56&HPGLIHUHQWHVSDtVHVHTXHVXD
abordagens reside no seguinte: a teoria dos rQIDVHpGHWHUPLQDGDSHORFRQWH[WRVRFLDOFD-
stakeholders considera um número abrangente paz de pontuar o grau de aceitação das empre-
de interesses de várias partes, como funcioná- VDVTXDQWRjSDUWLFLSDomRGRVstakeholders em
ULRVRUJDQL]Do}HVQmRJRYHUQDPHQWDLVIRUQH- seus processos de responsabilidade social.
cedores, clientes, comunidade ao entorno, por Ahn e Park (2018), em consonância a
H[HPSORSDUDWRPDUVXDVGHFLV}HVHQTXDQWRD FRQVWDWDomR GH 'åXSLQD   WUD]HP FRQ-
5%9DOLQKDGDFRPDSHUVSHFWLYDGHstakehol- FHSo}HVFRPEDVHQDDQiOLVHGHRLWRHPSUHVDV
dersFRQVLGHUDDSHQDVDTXHOHVstakeholdersTXH &RUHDQDVTXHSRVVLELOLWDUDPSHUFHEHUTXHDVR-
SRVVXHPLQÀXrQFLDGLUHWDHSURHPLQHQWHQDJH- brevivência dessas empresas está intimamente
UDomRGHOXFUR %$51(<  OLJDGDDRVHXHOHPHQWRVRFLDODOpPGRHFRQ{-
Em resumo, a visão de stakeholders, nessemico. O impacto social, portanto, fortalece a
FDVRpPDLVLQVWUXPHQWDOHLVWRDOLQKDGRj5%9relação entre os stakeholders.
SRVVXLXPHIHLWRSRVLWLYRHPSHTXHQDVHPSUHVDV 2YtQFXORHQWUH56&H59%UHVLGHQDIRU-
principalmente, os recursos capital social, orien-
ma como as empresas utilizam suas habilidades
tação empresarial, capital intelectual e gestão HFRPSHWrQFLDVHPLQLFLDWLYDVGH56&D¿PGH
HVWUDWpJLFDGDFRPXQLGDGHDRHQWRUQRFRPRXP JHUDU EHQHItFLRV HFRQ{PLFRV SDUD D ¿UPD$V-
VWDNHKROGHUFDSD]GHJHUDUUHFXUVRVHFRQ{PLFRV VLPD56&SRGHVHUMXVWL¿FDGDFRPRXPLQYHV-
SDUDD¿UPD &$03%(//3$5.  WLPHQWRGHUHFXUVRVTXHSHUPLWHDGLIHUHQFLDomR
GD¿UPDHPUHODomRDRXWURVplayers do merca-
6 CONEXÕES ENTRE A FUNÇÃO- do com o foco em aumentar o seu desempenho
OBJETIVO DA FIRMA E A RSC operacional, assim a teoria baseada em recursos
SOB PERSPECTIVAS DA TEORIA ³DMXGDDHQWHQGHUDVHVWUDWpJLDVSURDWLYDVGD¿U-
DOS STAKEHOLDERS E TEORIA ma no desenvolvimento e na utilização de com-
SHWrQFLDV LQWHUQDV UHODWLYDV jV TXHVW}HV VRFLDLV
BASEADA EM RECURSOS-RBV
H DPELHQWDLV SDUD REWHU EHQHItFLRV HFRQ{PLFRV
)5<1$6<$0$+$.,S 
$UJXPHQWDVH TXH HP IXQomR GRV DV-
<DQJ &ROYLQ H :RQJ   DR DQDOL-
SHFWRV HFRQ{PLFRV H OHJDLV RV stakeholders
sarem duas empresas de alta tecnologia, con-
tendem a sustentar sua ligação com as organi-
FOXHPTXHDVHPSUHVDVGRWDGDVGHUHFXUVRVHV-
]Do}HVVRPHQWHVHREWLYHUHPDOJXPUHWRUQRHP

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Luís Matheus Tavares Silva, Laíse do Nascimento Silva, Linnik Israel Lima Teixeira 165

WUDWpJLFRVGHYHPLQYHVWLUHPSUiWLFDVGH56& lucro, sendo esta a responsabilidade social da

SRLVLVVRJHUDPHOKRUHVFRQGLo}HVGHVD~GHQR organização. A visão neoliberal da empresa pro-
trabalho, desenvolvimento e retenção de capital SRVWDSRU)ULHGPDQGHPRQVWUDTXHHPSUHVDUHV-
humano, comprometimento dos empregados e SRQViYHOpDTXHODTXHJHUDOXFURKDMDYLVWDTXH
maior capacidade de inovação, em âmbito in- apenas assim auxiliará na geração de emprego
WHUQR TXDQWR QR kPELWR H[WHUQR LVVR FDXVD e renda cumprindo sua responsabilidade social.
EHQHItFLRV VRFLDLV j FDGHLD GH YDORU DXPHQWR $VVLPFRPSUHHQGHVHTXHDIXQomRVR-
GDUHSXWDomRGD¿UPDHOHDOGDGHFRPstakehol- FLDOOLJDGDDRREMHWLYRGDVRUJDQL]Do}HVYLQFX-
ders, como consumidores e fornecedores. ODVHXPDYH]TXHGHXPODGRWrPVHDVRUJDQL-
Rehbein e Schuler (2015) examinaram a ]Do}HVQDEXVFDGHPD[LPL]DUROXFURHDWHQGHU
relação entre a responsabilidade social corpora- aos interesses dos seus stakeholders ao tempo
WLYDHDDWLYLGDGHSROtWLFDGHSURJUDPDVFRPX- HPTXHDVVXPHPRSDSHOVRFLDOQDSURSHQVmR
nitários corporativos, construindo um arcabouço GHTXHREHPFRPXPVXSHUDRVLQWHUHVVHVLQ-
conceitual por meio da visão baseada em recur- dividuais contribuindo para o fator social. Por-
VRVHFRQVWDUDPTXHDFRQH[mRHQWUHHVVHVFRQ- WDQWRHQWHQGHVHTXHpQHFHVViULRHSURPLVVRU
teúdos, empiricamente, decorre aos efeitos do WUDEDOKDUQDFRQFLOLDomRGD5%9FRPDWHRULD
desenvolvimento de recursos organizacionais. dos stakeholders, pois ambas podem auxiliar
Ademais, Campbell e Park (2017) es- QR HQWHQGLPHQWR GRV IHQ{PHQRV UHODFLRQDGRV
tudaram o desempenho organizacional de em- jJHVWmR2SRWHQFLDOGHDPEDVDVWHRULDVDSOL-
SUHVDV GH SHTXHQR SRUWH QRV (VWDGRV 8QLGRV FDGDVVR]LQKDVMipFRQKHFLGRFRQWXGRKiXPD
GD$PpULFD j OX] GD 5%9 FRQVLGHUDQGR 56& grande expectativa, formando em torno da apli-
como um recurso capaz de garantir vantagem FDomRGHVVDVWHRULDVHPFRQMXQWR )5((0$1
competitiva. A hipótese foi validada para uma '0,75,<(93+,//,36 
DPRVWUDGHUHVSRQGHQWHVRTXHGHPRQVWUD ,VVRpSRVVtYHOVHUREVHUYDGRHPXPHV-
TXH 56& QmR LQÀXHQFLD VRPHQWH HP JUDQGHV WXGR HPStULFR UHDOL]DGR FRP  LQG~VWULDV FH-
HPSUHVDVPDVWDPEpPHPSHTXHQDVHPpGLDV DUHQVHV TXH WLYHUDP VXDV SUiWLFDV DYDOLDGDV j
eSRVVtYHOHQWHQGHUj56&FRPRXPIH- OX] GD ,62  TXH WUDWD D UHVSHLWR GH UHV-
Q{PHQRHTXHDVSUiWLFDVUHODFLRQDGDVDHODSR- ponsabilidade social corporativa. Os resultados
dem ser consideradas como um fator relevan- GRHVWXGRLQGLFDUDPTXHDSHVDUGHDVHPSUHVDV
te para vantagem competitiva. Nesses casos, SRVVXtUHP SUiWLFDV FRQGL]HQWHV GH 56& HVWDV
D 56& p YLVWD FRPR SDUWH GD IXQomRREMHWLYR eram adaptadas aos interesses dos acionistas,
da Firma utilizada em prol do desempenho or- ³DWXDQGRDSDUWLUGHSURMHWRVSDOLDWLYRVYROWDGRV
ganizacional e os stakeholders são vistos com SDUDGHWHUPLQDGDGHPDQGDHQmRSDUDDLGHQWL¿-
XPDYLVmRLQVWUXPHQWDOFRQIRUPH %$51(< cação e para o engajamento das partes interessa-
2018). Contudo, Freeman, Dmytriyev e Phillips GDVFRPRXPWRGR´ $1'5$'(:((560$
 D¿UPDPTXHD5%9pLQFRPSOHWDHTXH 5,%(,52S ,VWRpXPH[HPSORGH
a teoria dos stakeholders pode complementá-la TXHD¿UPDWHPRREMHWLYRGHJHUDUOXFURSDUDR
ao adicionar os seguintes elementos: normati- acionista, prioritariamente, logo os seus recursos
vidade, sustentabilidade, pessoas e cooperação. VmRHPSUHJDGRVSDUDHVVH¿PD56&pDERUGDGD
9HUL¿FDVHTXHjOX]GDIXQomRREMHWLYR GHPDQHLUDVXSHU¿FLDOHRVGHPDLVstakeholders
da Firma, as partes interessadas na organização são marginalizados nesse debate.
compreendem os stakeholdersTXHDEUDQJHPRV
acionistas, empregados, clientes, fornecedores, 7 CONSIDERAÇÕES FINAIS
FUHGRUHV H D VRFLHGDGH HP JHUDO %2$9(1-
TURA et al., 2009). Nesse aspecto, salienta-se O objetivo geral do presente ensaio no
TXH )ULHGPDQ SRVLFLRQDVH GHIHQGHQGR TXH R TXDOFRQVLVWLXHPGLVFXWLUD)XQomR2EMHWLYRGD
interesse primordial da empresa corresponde ao Firma e sua responsabilidade social corporativa

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 159-168, set./dez. 2022
166 ENSAIO_)XQomRREMHWLYRGD¿UPDHUHVSRQVDELOLGDGHVRFLDOFRUSRUDWLYDSHUVSHFWLYDVSRUPHLRGDWHRULDGRVstakeholdersHWHRULDEDVHDGDHPUHFXUVRV

sob perspectivas da Teoria do Stakeholder e Te- REFERÊNCIAS

RULD%DVHDGDHP5HFXUVRVIRLDWLQJLGR$SDUWLU
GLVVRIRLSRVVtYHOFRQFOXLUTXHD)XQomR2EMH- $+1 6 3$5. ' &RUSRUDWH VRFLDO
tivo da Firma está relacionada ao desempenho, responsibility and corporate longevity: the
HQTXDQWRDVLQLFLDWLYDVGH5HVSRQVDELOLGDGH6R- mediating role of social capital and moral
cial Corporativa podem auxiliar nesse processo legitimacy in Korea. Journal of business ethics,
VRE D LQÀXrQFLD GH IDWRUHV H[WHUQRV H LQWHUQRV v. 150, n. 1, p. 117-134, 2018.
SDVVtYHLV GH VHUHP HVWXGDGRV RX DSOLFDGRV SRU
meio de lentes teóricas como Teoria dos Stake- $/6+$00$5, 0 $ %$1(5-(( 6 1
holdersHHRULDGD7HRULD%DVHDGDHP5HFXUVRV RASHEED, A. Corporate social responsibility and
,VWRHVWiHPOLQKDFRPDVFRQFOXV}HVGH ¿UPSHUIRUPDQFHDWKHRU\RIGXDOUHVSRQVLELOLW\
.|VHRJOX<LFNH3DUQHOO  TXHHPVXD Management Decision, v. 60, n. 6, p. 1513-1540,
UHYLVmR GH OLWHUDWXUD FRQVWDWDP TXH DV OHQWHV 13 Oct. 2021. Emerald. [Link]
teóricas mais utilizadas para estudos relativos md-12-2020-1584.
j HVWUDWpJLD JHUHQFLDO H 56& VmR D7HRULD GRV $025,0$3&$3(/20&5HVSRQVDELOLGDGH
StakeholdersHD7HRULD%DVHDGDHP5HFXUVRV social interna: estudo da gestão de pessoas de
pois a RSC deve ser encarada como um pro- uma construtora de Fortaleza. Revista Gestão em
motor da sustentabilidade global e organizacio- Análise, v. 5, n. 2, p. 64-81, 2017.
nal, portanto, focado em seu desempenho no
DPELHQWHGHQHJyFLR6DOLHQWDVHHPUHODomRj $1'5$'( 5 - & :((560$ / $
5%9TXHDLGHLDGHVXSUHPDFLDGRVKDUHKROGHU 5,%(,52(&$QiOLVHGRVSURSyVLWRVGHSUiWLFDV
QmRpFRQJUXHQWHFRPYDQWDJHPFRPSHWLWLYDH de responsabilidade social empresarial de indústrias
TXHDSHUVSHFWLYDGRVWDNHKROGHUGHYHVHUFRQ- FHDUHQVHVSDUWLFLSDQWHVGRSUrPLR6(6,GHTXDOLGDGH
VLGHUDGD HQWUHWDQWR VRE XPD YLVmR PDLV LQV- no trabalho. Revista Gestão em Análise, v. 4, n.
trumental do tema, conforme Campbell e Park 2, p. 152, 2015. [Link]
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O estudo contribuiu ao evidenciar a
discussão sobre a Função-Objetivo da Firma AZEVEDO, A. S. et al. Responsabilidade Social
e a Responsabilidade Social corporativa com Corporativa (RSC) e Cadeias de Suprimentos: um
base em outras perspectivas teóricas, Teoria HVWXGRELEOLRPpWULFRGestão e Desenvolvimento,
GR6WDNHKROGHUH7HRULD%DVHDGDHP5HFXUVRV v. 18, n. 1, p. 56-75, 2021.
PRVWUDQGRTXHDVRUJDQL]Do}HVHVWmRHQYROYL- %$51(< - % )LUP 5HVRXUFHV DQG 6XVWDLQHG
GDVHPXPFRQWH[WRFRPSOH[RTXHGHXPODGR Competitive Advantage. Journal Of
contempla o alcance de seus objetivos e, de ou- Management, v. 1, n. 17, p. 99-120, jan. 1991.
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UHVVHGDVSDUWHVLQWHUHVVDGDVTXHDLQÀXHQFLDP %$51(< - % 5HVRXUFHEDVHG WKHRULHV RI
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Como limitação, vale apontar a adoção on the resource-based view. Journal Of
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PHQWDLVGDQGRPDUJHPDHVWXGRVIXWXURVTXH
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evidenciam, empiricamente, aspectos respalda-
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stakeholder perspective. Strategic Management
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Journal, v. 39, n. 13, p. 3305-3325, 2018.
abordando a problemática evidenciada pela
&RYLG HOHPHQWR HVWH TXH WHP SURYRFDGR %$5526 & 0 3 *21d$/9(6 6 &
DOWHUDo}HVQDVRFLHGDGHEHPFRPRQDVRUJDQL- Responsabilidade social universitária levinasiana
]Do}HVFRPRXPWRGR e a formação da consciência social sob o olhar

5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Luís Matheus Tavares Silva, Laíse do Nascimento Silva, Linnik Israel Lima Teixeira 167

de discentes de secretariado executivo. Revista &2$6(5+7KHQDWXUHRIWKH¿UPEconômica,

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QDV GLIHUHQWHV SHUVSHFWLYDV FRQWURYpUVLDV QHRFOiVVLFD H HQIRTXH KHWHURGR[R História
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VRFLDO UHVSRQVLELOLW\ DQG WKH ¿QDQFLDO FULVLV UHVRXUFHEDVHG YLHZ RI WKH ¿UP Journal of
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UHVRXUFHEDVHGYLHZH൵HFWVRIVWUDWHJLFRULHQWDWLRQ perspectives. Business Ethics: A European
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&$552//$%&RUSRUDWHVRFLDOUHVSRQVLELOLW\ Journal of business ethics, v. 53, n. 1, p. 51-71,
(YROXWLRQRIDGH¿QLWLRQDOFRQVWUXFWBusiness & 2004.
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&$552//$%&RUSRUDWH6RFLDO5HVSRQVLELOLW\ LQÀXrQFLD GRV VWDNHKROGHUV QD UHVSRQVDELOLGDGH
3HUVSHFWLYHVRQWKH&65&RQVWUXFW¶V'HYHORSPHQW social empresarial. Percurso, v. 6, n. 37, p. 222-
and Future. Business & Society, p. 21, 2021. 246, 2021.

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*$%/(5 & % ,7$1, 2 6 $*1,+275, $ & ,QÀXrQFLDV GH WHRULDV HFRQ{PLFDV QD WHRULD
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5*HVW$QiO)RUWDOH]DYQSVHWGH] ISSN 1984-7297 | e-ISSN 2359-618X

 AUTORES | Allisson Silva dos Santos, Anderson Dias Brito, Caritsa Scartaty Moreira 169

doi:10.12662/2359-618xregea.v11i3.p169-182.2022

CASO DE ENSINO

O BARATO PODE CUSTAR CARO: DESASTRES

AMBIENTAIS ENVOLVENDO A VALE S.A. E
RELAÇÕES COM RISCOS EMPRESARIAIS

CHEAP CAN BE EXPENSIVE: ENVIRONMENTAL

DISASTERS INVOLVING VALE S.A. AND
RELATIONS WITH BUSINESS RISKS

RESUMO

O caso retrata as estruturas de operacionalização de barragens da Vale

6$HTXDLVVmRDVDPHDoDVHRVLQFHQWLYRVDRXWLOL]iODV$HPSUHVD
pDUHVSRQViYHOSHORVGHVDVWUHVDPELHQWDLVTXHRFRUUHUDPHP0LQDV
*HUDLV HVSHFL¿FDPHQWH HP 0DULDQD H %UXPDGLQKR 3RU PXLWR
tempo, a Vale utilizou-se de alteamento a montante com o intuito de
garantir menor custo, maior disponibilidade de material e facilidade
Allisson Silva dos Santos FRQVWUXWLYD(PFRQWUDSDUWLGDDHVWUXWXUDDPRQWDQWHGLVS}HGHXPD
allissonst@[Link] PHQRUVHJXUDQoDHGHXPDFRQVHTXHQWHPDLRUFKDQFHGHURPSLPHQWR
Mestre em Administração com &RQVLGHUDQGR R HQUHGR GH URPSLPHQWRV TXH RFRUUHUDP HP FLGDGHV
ênfase em Finanças e Métodos
mineiras, este caso de ensino visa estimular a discussão e reconhecer as
Quantitativos pelo Programa
de Pós-Graduação em Adminis- UHODo}HVHQWUHULVFRHUHWRUQRQRFRQWH[WRGHDWLYLGDGHVGD9DOH&RP
tração - PPGA da Universidade RYLpVGLGiWLFRRFDVRSRGHVHUXWLOL]DGRHPDXODVGHFXUVRVGDiUHDGH
Federal da Paraíba - UFPB. &LrQFLDV6RFLDLV$SOLFDGDVTXHFRQWHQKDPGLVFLSOLQDVUHODFLRQDGDVjV
Professor Substituto de Adminis- Finanças Empresariais e Gestão Organizacional.
tração do Instituto Federal de
Educação, Ciência e Tecnologia
da Paraíba. João Pessoa - PB Palavras-chave:ULVFRVGHVDVWUHVDPELHQWDLVHVWUXWXUDGHEDUUDJHQVGD
- BR. Vale S.A.
Anderson Dias Brito
[Link]@[Link]
Mestre em Administração com ABSTRACT
ênfase em Finanças e Métodos
Quantitativos pela Universidade The case portrays the operational structures of Vale S.A. dams and
Federal da Paraíba. professor
what are the threats and incentives to use them. The company is
substituto no Instituto Federal
de Educação, Ciência e Tecno- UHVSRQVLEOHIRUWKHHQYLURQPHQWDOGLVDVWHUVWKDWRFFXUUHGLQ0LQDV
logia Farroupilha. São Borja *HUDLVVSHFL¿FDOO\LQ0DULDQDDQG%UXPDGLQKR)RUDORQJWLPH
- RS - BR. Vale used upstream raising to ensure lower cost, greater availability
of material, and ease of construction. On the other hand, the upstream
Caritsa Scartaty Moreira**
caritsa_scarlaty@[Link]
VWUXFWXUH KDV OHVV VHFXULW\ DQG FRQVHTXHQWO\ D JUHDWHU FKDQFH RI
Doutoranda em Ciências Contá- disruption. Considering the plot of ruptures that occurred in cities
beis pela Universidade Federal LQ0LQDV*HUDLVWKLVWHDFKLQJFDVHDLPVWRVWLPXODWHGLVFXVVLRQDQG
da Paraíba (UFPB). João recognize the relationship between risk and return in the context of
Pessoa - PB - BR.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022
170 CASO DE ENSINO | O barato pode custar caro: desastres ambientais envolvendo a Vale S.A. e relações com riscos empresariais

9DOH V DFWLYLWLHV :LWK D GLGDFWLF ELDV WKH FDVH Por desastres entende-se não somente
can be used in classes courses in the area of o rompimento, mas a sucessão de eventos ao
Applied Social Sciences that contain disciplines longo do tempo, com seus efeitos negativos
related to Corporate Finance and Organizational diretos e indiretos sobre os habitats, hábitos e
0DQDJHPHQW coabitantes, de áreas rurais e urbanas, dos rios,
UHVHUYDVÀRUHVWDLVHiUHDVGHSURWHomRDPELHQ-
Keywords:ULVNVHQYLURQPHQWDOGLVDVWHUVGDP WDOLQFOXLQGRVHUHVKXPDQRVÀRUDHIDXQD (6-
structure of Vale S.A. 3,1'2/$12'$5,6$1726 1HVVH
sentido, a companhia possui envolvimento com
1 INTRODUÇÃO DVWUDJpGLDVGH0DULDQDH%UXPDGLQKRTXHWL-
YHUDPFRPRFRQVHTXrQFLDVPRUWHVLPHGLDWDVH
A Vale S.A, fundada em 1942, iniciou as degradação de um ecossistema como um todo.
atividades como uma estatal com o objetivo de 2VGHVDVWUHVHP0DULDQDH%UXPDGLQKRDEUHP
explorar as minas de ferro na região de Itabira, margem para discussão da temática risco e re-
QRHVWDGRGH0LQDV*HUDLVGXUDQWHRJRYHUQR torno no contexto da Vale.
Getúlio Vargas. A empresa tem atividades ne- &RPRR%UDVLOSDVVRXSRUGRLVGHVDVWUHV
JRFLDGDVHPFHUFDGHWULQWDSDtVHVHVXDVDWLYL- com rompimentos de barragens envolvendo
dades são de energia, siderurgia e possui, como a Vale, foi conjecturada a elaboração de uma
principal atividade, a mineração. OHL TXH DXPHQWDVVH D H[LJrQFLD GH VHJXUDQoD
Em 1997, a Vale abriu o capital, e, atu- jV PLQHUDGRUDV (P RXWXEUR GH  D /HL
DOPHQWHHVWiHPQHJRFLDomRQD%UDVLO%ROVD 14.066/20 foi sancionada, com as principais re-
%DOFmR >%@ñ QD 1HZ <RUN 6WRFN ([FKDQJH DOL]Do}HVVHQGRDSURLELomRGRXVRGDEDUUDJHP
1<6(  H QD /$7,%(; %ROVD GH 0DGULG$ GHDOWHDPHQWRjPRQWDQWHHPXOWDVGH5PLO
9DOHSRVVXLFHUFDGHELOK}HVGHDo}HVHPFLU- DWp5ELOKmRDRVLQIUDWRUHV
culação, estando 100% em Tag Along. A em- 0HVPR FRP DV YDQWDJHQV SURSRUFLRQD-
SUHVDpFODVVL¿FDGDQR6HWRUGH0DWHULDLV%i- das pelo alteamento a montante (menor custo,
VLFRV QR 6XEVHWRU 0LQHUDomR H QR 6HJPHQWR maior disponibilidade do material para sua utili-
GH 0LQHUDLV 0HWiOLFRV H HVWi OLVWDGD QR 1RYR zação e facilidade construtiva), a Vale não pode
0HUFDGRGD>%@ñGHVGH mais utilizá-la. Ainda assim, a não conformi-
Para alcançar a missão de transformar dade em Responsabilidade Social Empresarial
recursos naturais em prosperidade e desen- (RSE) gera fonte de risco para a reputação com
volvimento sustentável, a Vale fomenta cinco VXDV SDUWHV LQWHUHVVDGDV 02<6e6 ),/+2
SLODUHV HVWUDWpJLFRV VHJXUDQoD H H[FHOrQFLD 52'5,*8(6025(77, HGLDQWHGD
operacional, impacto positivo para a sociedade, situação exposta, a empresa contratou um ges-
melhores práticas para transformação de metais WRU GH ULVFRV FKDPDGR 0HVVLDV SDUD DQDOLVDU
básicos, foco na criação de valor e segurança WRGRRHQUHGRTXHHQYROYHHVVHVGHVDVWUHV
GRVDWLYRVHPD[LPL]DomRGR³ÀLJKWWRTXDOLW\´ A direção da Vale iniciou o diálogo com
QRPLQpULRGHIHUUR R 0HVVLDV TXHVWLRQDQGR VH SRVVXtD DOJXPD
O mundo tem assistido a um aumento dos LGHLD GRV PRWLYRV TXH ¿]HUDP D RUJDQL]DomR
GLVFXUVRVYROWDGRVSDUDXPTXHVWLRQDPHQWRGR VHXWLOL]DUGHXPDHVWUXWXUDWmRDUULVFDGD$OpP
comportamento das empresas, especialmente, GLVVR R 0HVVLDV IRL TXHVWLRQDGR VH RV JHVWR-
QRTXHGL]UHVSHLWRDRLPSDFWRFDXVDGRSRUHODV UHVSRGHULDPSUHYHUTXHRVDFLGHQWHVSRGHULDP
QRVFDPSRVVRFLDOHDPELHQWDO )251$6,(5 RFRUUHU H VH H[LVWHP SUiWLFDV TXH REHGHFHP j
TONDO, 2019). Em sua atuação, algumas /HLHDRPHVPRWHPSRRIHUHFHPD
GDV EDUUDJHQV DVVRFLDGDV j 9DOH VH URPSHUDP melhor relação risco-retorno.
HFDXVDUDPGHVDVWUHVTXHIRUDPQRWLFLDGRVQR Atualmente, a Vale tem adotado, de
mundo todo. maneira planejada, diversas medidas para di-

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Allisson Silva dos Santos, Anderson Dias Brito, Caritsa Scartaty Moreira 171

luição dos riscos envolvendo suas atividades. 2 BARRAGENS DE REJEITOS DA

(VVDVDo}HVYLVDPPLQLPL]DUPRUWHVLPSDFWRV VALE
VRFLDLVHFRQ{PLFRVHDPELHQWDLV1R¿QDOGH
IRLUHDOL]DGDDHOLPLQDomRGDVpWLPDEDU- $ iUHD GH DWXDomR GD9DOH QmR UHÀHWH D
UDJHPDPRQWDQWHSHOD9DOH$OpPGLVVRSHULR- H[SHULrQFLDTXHR0HVVLDVSRVVXLQRPHUFDGR
dicamente, a companhia tem informado sobre o GH WUDEDOKR 3RU FDXVD GLVVR HOH SHVTXLVRX
controle e a gestão de barragens, sobretudo em profundamente, como funciona a estrutura de
UHODomRDRVQtYHLVGHHPHUJrQFLD$PLQHUDGR- barragens de rejeito da Vale. Por meio de suas
UDWDPEpPWHPDGRWDGRSUiWLFDVGHdisclosure SHVTXLVDV IRL YHUL¿FDGR TXH QR XVR GH VXD
TXHIDFLOLWDPRDFRPSDQKDPHQWRGHVXDVDo}HV PDWpULDSULPD SULQFLSDO R PLQpULR GH IHUUR D
por parte dos stakeholders internos e externos, Vale precisa transformá-la em um produto rico
como o caso da divulgação do relato integrado. TXHFXPSUDDVH[LJrQFLDVGRPHUFDGRLQWHUQD-
De acordo com o Presidente da Vale, FLRQDO3DUDTXHLVVRRFRUUDDHPSUHVDSUHFLVD
(GXDUGR %DUWRORPHR DWp PDLR GH  GL- utilizar-se de um processo produtivo denomi-
YHUVRV DYDQoRV HP UHODomR j VHJXUDQoD GDV QDGREHQH¿FLDPHQWRGRPLQpULR(VVHSURFHV-
barragens foram realizados. O executivo cita so separa o material de valor nos minerais dos
a atualização da descaracterização e elimi- demais recursos sem valor comercial. O be-
nação de estruturas a montante, atualizando QH¿FLDPHQWRGRPLQpULRSUHFLVDGHiJXDHGR
o compromisso em descaracterizar 60% das GHSyVLWRHPEDUUDJHQVSDUDDORFDURVUHVtGXRV
EDUUDJHQVDPRQWDQWHQR%UDVLODWp dessa operação.
DWpHDWp$DWXDOL]DomRFRP- $V EDUUDJHQV VmR FRQVWUXtGDV SRU XP
preende a necessidade de descaracterizar 30 EDUUDPHQWRPDFLoRTXHSRGHVHUIHLWRGHVROR
HVWUXWXUDV JHRWpFQLFDV GDV TXDLV  Mi IRUDP compactado, blocos de rocha ou rejeitos. Esse
descaracterizadas desde 2019. Com isso, para barramento possui mecanismos de impermea-
3LQWR7HUUHUL H %LDQTXLQL   HVVDV Do}HV bilização e drenagem. Em suma, algumas bar-
SRVVXHP XP QRYR HQTXDGUDPHQWR GD IXQomR ragens utilizadas pela Vale são as de rejeitos,
social da empresa, enfatizando a assunção de FRPSRVWDVSRUXPGLTXHTXHSUHQGHDODPDJH-
UHVSRQVDELOLGDGHVSRUSDUWHGRVDJHQWHVHFRQ{- UDGDQRSURFHVVRGHEHQH¿FLDPHQWRGRPLQpULR
micos como forma de mitigação de riscos. 2VPpWRGRVGHFRQVWUXomRGHEDUUDJHQV
O programa de eliminação das barra- de rejeitos são jusante, linha de centro e mon-
JHQVDWpMXQKRGHMiFXVWRXPLOK}HV WDQWH1RPpWRGRDMXVDQWHRPDFLoRGDEDUUD-
de dólares aos cofres da empresa, tendo em JHP p HUJXLGR HP VROR FRPSDFWDGR LQGHSHQ-
YLVWD TXH IRUDP SURMHWDGRV PDLV  ELOK}HV GH dentemente da tipologia de rejeito depositado.
GyODUHVDWpeLPSRUWDQWHUHVVDOWDUTXHRV 1RPpWRGROLQKDGHFHQWURDFRQVWUXomRpUH-
gastos executados e planejados não são apenas DOL]DGDFRPDOWHDPHQWRVGHGLTXHVVXFHVVLYRV
SDUD FXPSULU RV UHTXLVLWRV OHJDLV PDV FRPR FRPRHL[RFRQWtQXRGHVLPHWULDGDEDUUDJHP
Do}HVHVWUDWpJLFDVGDHPSUHVDHPTXHVW}HVUH- 2PpWRGRXWLOL]DGRHPUHVHUYDWyULRVTXH
ODFLRQDGDVjVXVWHQWDELOLGDGHHjUHVSRQVDELOL- URPSHUDPHP%UXPDGLQKRH0DULDQDpRGHQR-
dade social empresarial. PLQDGRDOWHDPHQWRDPRQWDQWH1HVVHPpWRGR
Diante dos expostos, este caso de ensi- a barragem cresce por meio de degraus com o
no objetiva estimular a discussão e reconhecer SUySULRUHMHLWRVREUHRGLTXHLQLFLDOHID]XVRGH
DVUHODo}HVHQWUHULVFRHUHWRUQRQRFRQWH[WRGH iJXDSDUDEHQH¿FLDURPDWHULDOFRPRDSRLRGH
atividades da Vale. Para tanto, o caso retrata as grandes reservatórios. Por causa disso, no pro-
estruturas de operacionalização de barragens FHVVDPHQWRGRPLQpULRGHIHUURRUHMHLWRWHP
GD9DOH6$HTXDLVDVDPHDoDVHRVLQFHQWLYRV DPSODXPLGDGHHFDUDFWHUtVWLFDGHODPD
ao utilizá-las. O enredo deste manuscrito será A modalidade de alteamento a mon-
aprofundado a partir da próxima seção. tante possui menor custo, menor consumo de

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022
172 CASO DE ENSINO | O barato pode custar caro: desastres ambientais envolvendo a Vale S.A. e relações com riscos empresariais

energia, maior disponibilidade do material e seus acionistas controladores (Vale S.A. e

para sua utilização e possui facilidade cons- %+3 %LOOLWRQ  ¿UPDUDP XP 7HUPR GH 7UDQ-
WUXWLYDSRUpPpDPRGDOLGDGHPHQRVVHJXUD sação e Ajustamento de Conduta (TTAC)
Quando comparado o fator custo entre altea- FRP RV HVWDGRV GH 0LQDV *HUDLV H (VStULWR
mento a montante e a jusante, por exemplo, a 6DQWR H D 8QLmR $ SDUWLU GHVWH 77$& TXH
segunda mencionada possui o custo triplica- VXUJHFRPRXPDHVSpFLHGHVROXomRMXGLFLDO
do da primeira. GH FRQÀLWRV IRL FULDGD D )XQGDomR 5HQRYD
&DUORV %DUUHLUD 0DUWLQH] SHVTXLVDGRU com programas e projetos implementados no
GD8)0*HHVSHFLDOLVWDHPHQJHQKDULDKLGUiX- local afetado.
OLFDFRQIRUPHQRWtFLDSXEOLFDGDSHORSRUWDOGH Os processos indenizatórios de respon-
QRWtFLDV*HPD¿UPDTXHRPRGHORGH sabilidade da Fundação Renova encontram-
alteamento a montante possui problemas consi- -se tramitando nos tribunais, e novas consi-
GHUiYHLVHTXHXPDPRGDOLGDGHTXHLQFRUSRUD GHUDo}HVSRGHPVHUHVWDEHOHFLGDVDTXDOTXHU
riscos grandes como essa deveria nem ser con- momento. A exemplo, em setembro de 2020,
siderada pelas mineradoras. Cerca da metade IRLGHFLGLGRTXHRVSDLVGHXPDGDVYtWLPDV
GDVWUDJpGLDVRFRUULGDVFRPEDUUDJHQVHQWUHR GR URPSLPHQWR HP 0DULDQD UHFHEHUmR 5
VpFXOR ;; H R VpFXOR ;;, HQYROYHX PpWRGRV  PLO FDGD XP SHOD PRUWH GR ¿OKR 9DORU
de alteamento a montante. FRQVLGHUDGR DOWR FRPSDUDGR j JUDQGH SDUWH
GRV LQGHQL]DGRV TXH UHFHEHUDP HQWUH 5 
3 DESASTRES AMBIENTAIS EM PLOH5PLO$WpMXQKRGHDOpP
MARIANA E BRUMADINHO dos valores indenizatórios, a Fundação Reno-
va registrou pagamento de R$ 1,3 bilhão para
$SyVWHUSHVTXLVDGRVREUHDVEDUUDJHQV DX[tOLRV¿QDQFHLURV
GH UHMHLWR XWLOL]DGDV SHOD 9DOH 0HVVLDV SUH-  $SyV D WUDJpGLD GH 0DULDQD HP
FLVRX FROHWDU DV LQIRUPDo}HV UHIHUHQWHV DRV PHQRV GH TXDWUR DQRV GHSRLV QR GLD  GH
GHVDVWUHVTXHRFRUUHUDP6XDVEXVFDVLQLFLDLV janeiro de 2019, ocorreu o rompimento da
SHUSDVVDUDPSHODWUDJpGLDHP0DULDQD 0*  EDUUDJHP GH %UXPDGLQKR (VVH URPSLPHQ-
o rompimento da barragem de Fundão. Esse to causou a morte de 270 pessoas e destruiu
rompimento ocorreu em 5 de novembro de FDVDV SRXVDGDV VtWLRV HQWUH RXWURV ORFDLV
 SRU PRWLYRV GH OLTXHIDomR QR XVR GR *UDQGH SDUWH GDV YtWLPDV TXH SHUGHUDP D
PpWRGRDOWHDPHQWRDPRQWDQWH vida foram funcionários da companhia.
Por meio do rompimento, houve a de- ,PSDFWRV DPELHQWDLV H SUHMXt]RV HV-
YDVWDomR SRU FRPSOHWR GR SRYRDGR GH %HQ- truturais geralmente influenciam nos preços
WR 5RGULJXHV TXH FDXVRX PRUWHV LPHGLDWDV GRVSDSpLVGDVHPSUHVDVQHJRFLDGDVHPERO-
GHLQGLYtGXRVHGHDQLPDLVSODQWDVHXP VD +23$7$ 5,%(,52 *(5,*.  
HFRVVLVWHPDFRPRXPWRGRDOpPGDFRQWDPL- H FRP D 9DOH QmR IRL GLIHUHQWH$ VHJXLU p
QDomRGHUHFXUVRVKtGULFRVGDUHJLmRGR5LR apresentada, de forma gráfica, com base 100
Doce, contaminando a água e o solo. A ges- em 1/11/2015 e em 1/1/2019, a evolução di-
WmR GDV FRQVHTXrQFLDV GR GHVDVWUH p PXLWDV iULD GRV SUHoRV GDV Do}HV GD9DOH HP FRP-
YH]HVXPDRSHUDomRJUDQGHHFRPSOH[DTXH SDUDomRFRPRGHVHPSHQKRGR,%29(63$
HQYROYH RUJDQL]Do}HV S~EOLFDV H SULYDGDV UHIHUHQWHDRSHUtRGRGHQRYHPEURGHH
VHQGRTXHHVWiGLUHWDPHQWHOLJDGDjYLGDHj GHMDQHLURGHPHVHVHPTXHDVWUDJp-
GLJQLGDGH 6$17266(5$),0  GLDVGH0DULDQDH%UXPDGLQKRDFRQWHFHUDP
1RFDVRGH0DULDQDDOpPGD9DOH6$ 3HUFHEHVHTXHRSUHoRGDDomRGD9DOHSRV-
outras empresas foram consideradas culpadas VXLXPDWHQGrQFLDjTXHGDDSyVRDFRQWHFL-
SHODWUDJpGLD%+3%LOOLWRQH6DPDUFR&RP mento dos desastres.
o intuito de reparação de danos, a Samarco

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Allisson Silva dos Santos, Anderson Dias Brito, Caritsa Scartaty Moreira 173

*Ui¿FR - Evolução diária dos preços em novembro de 2015

Fonte: H[WUDtGRGD>%@ñ

*Ui¿FR - Evolução diária dos preços em janeiro de 2019

Fonte: H[WUDtGRGD>%@ñ

$SHVDUGDVTXHGDVH[LVWHQWHVQRSUHoRGDDomRDHPSUHVDHIHWLYDPHQWHQmRSHUGHXHP
YDORU GH PHUFDGR GR SRQWR GH YLVWD GR ORQJR SUD]R SHOR TXDO KRXYH UHFXSHUDomR QR YDORU GD
DomR'HYLGRjWUDJpGLDGH%UXPDGLQKRFRPRH[HPSORKRXYHXPDGHVYDORUL]DomRGHQR
preço da ação, baixando de R$ 52,50, em 24 de janeiro de 2019, para R$ 38,90 em 7 de fevereiro
GH3RUpPQDGDWDGHGHMDQHLURGHRDWLYRGD9DOHSDVVRXDVHUQHJRFLDGRSRU5
UHSUHVHQWDQGRXPDFUpVFLPRGHGRYDORUFRWDGRFRPSDUDGRDRYDORUQHJRFLDGRQD
GDWDGHIHYHUHLURGH$SDUWLUGRJUi¿FRpSRVVtYHOSHUFHEHUDVRVFLODo}HVGHSUHoRQR
DWLYRGD9DOHQRSHUtRGRGHD

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022
174 CASO DE ENSINO | O barato pode custar caro: desastres ambientais envolvendo a Vale S.A. e relações com riscos empresariais

*Ui¿FR - Preço da ação da Vale (2012 – 2021)

Fonte: Economatica.

7pFQLFRVIDPLOLDUL]DGRVFRPDiUHDFRQWUDWDGRVSHODDVVHVVRULDMXUtGLFDH[WHUQDGDPLQHUDGRUD
HVFUHYHUDPQRODXGRTXHDFDXVDGRURPSLPHQWRGH%UXPDGLQKRIRL³OLTXHIDomRHVWiWLFDGRVUHMHLWRV
GHQWURGDEDUUDJHP´$OLTXHIDomRMiSURSRUFLRQRXGHVDVWUHV ePSDtVHVHVWUDQJHLURVFRPRDOWHDPHQWR
DPRQWDQWH9DOHUHVVDOWDUTXHRPHVPRPRWLYR OLTXHIDomR IRLGHQRWDGRQRRFRUULGRHP0DULDQD
$SyVRRFRUULGRHP%UXPDGLQKRDPLQHUDGRUDFKHJRXDSHUGHU5ELOK}HVHPYDORUGH
mercado, caindo 24% no valor da ação na segunda-feira, dia 28 de janeiro de 2019. No mesmo dia,
R&RQVHOKRGH$GPLQLVWUDomRGLYXOJRXDLQIRUPDomRGHTXHHVWDULDVXVSHQVRRSDJDPHQWRGHGLYL-
GHQGRVHGHMXURVVREUHRFDSLWDOSUySULR$OpPGLVVRGLYHUVDVLQVWLWXLo}HV¿QDQFHLUDVGHL[DUDPGH
UHFRPHQGDULQYHVWLUQD9DOHHVWDQGRHQWUHHODV-H൵HULHV+6%&%02H0DFTXDULHHQWUHRXWUDV
1DWDEHODHHVWmRHYLGHQFLDGRVDOJXQVGDGRVGHSDWULP{QLRGHUHVXOWDGRHLQGLFDGRUHV
de retorno, com o intuito de demonstrar números correspondentes aos anos de acontecimentos
GDVWUDJpGLDVHGHDQRVVHPWUDJpGLDV2VGDGRVVHJXHPXPLQWHUYDORWHPSRUDOGHD
Tabela 1 - 'DGRVGHUHVXOWDGRSDWULP{QLRHUHWRUQR HPPLOKDUHV GHD
20132012 2014 2015* 2016
RESULTADO¹
Receita Líquida 91.269.482 101.489.747 82.618.915 78.057.424 94.633.264
Custos de Bens e Serv. 49.832.384 52.510.638 53.772.245 62.779.234 61.143.430
Resultado Bruto 41.437.098 48.979.109 28.846.670 15.278.190 33.489.834
Despesas Operacionais 26.269.907 15.542.394 8.018.321 42.469.488 8.417.100
EBIT 15.167.191 33.436.715 20.828.349 -27.191.298 25.072.734
Lucro Líquido 9.891.696 115.091 954.384 -44.212.187 13.311.455
PATRIMONIAL¹
Ativo Total 266.921.654 291.880.311 309.415.532 345.549.435 322.696.154
Caixa e Eq. de Caixa 11.917.717 12.465.248 10.555.341 14.021.704 13.890.591
INDICADORES²
ROE médio 6,10% -0,20% 0,10% -31,80% 9,70%
ROIC médio 4,40% 8,90% 4,30% -6,50% 5,70%
)RQWHGDGRVFDSWXUDGRVQD%UDVLO%ROVD%DOFmRï
,QGLFDGRUHVFDSWXUDGRVQD(FRQRPDWLFDð
1RWD$QRHPTXHRGHVDVWUHHP0DULDQDRFRUUHX 

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Allisson Silva dos Santos, Anderson Dias Brito, Caritsa Scartaty Moreira 175

Tabela 2 - 'DGRVGHUHVXOWDGRSDWULP{QLRHUHWRUQR HPPLOKDUHV GHD

2017 2018 2019* 2020 2021
RESULTADO¹
Receita Líquida 108.532.022 134.483.126 148.639.921 208.528.759 293.524.000
Custos de Bens e Serv. 67.257.311 81.200.904 83.835.563 98.567.494 117.267.000
Resultado Bruto 41.274.711 53.282.222 64.804.358 109.961.265 176.257.000
Despesas Operacionais 6.741.033 10.106.478 62.564.583 57.893.647 34.922.000
EBIT 34.533.678 43.175.744 2.239.775 52.067.618 141.335.000
Lucro Líquido 17.627.201 25.656.526 -6.671.445 26.712.713 121.228.000
PATRIMONIAL¹
Ativo Total 328.096.703 341.714.838 369.670.328 478.129.515 499.128.000
Caixa e Eq. de Caixa 14.317.520 22.412.547 29.627.092 70.085.566 65.409.000
INDICADORES²
ROE médio 12,50% 16% -5,30% 14,70% 64,20%
ROIC médio 8,20% 10,10% 0,50% 10,90% 26,90%
)RQWHGDGRVFDSWXUDGRVQD%UDVLO%ROVD%DOFmRï
,QGLFDGRUHVFDSWXUDGRVQD(FRQRPDWLFDð
1RWD$QRHPTXHRGHVDVWUHHP%UXPDGLQKRRFRUUHX 

2EVHUYDVHTXHRVGHVDVWUHVSURYRFDUDP FRP$UD~MRH*RPHV  DJHVWmRH¿FD]GH

diminuição de valor para a Vale, conforme pode riscos reduz a probabilidade e a severidade de
ser visualizado nas tabelas 1 e 2. No fechamento eventos indesejáveis. Dessa forma, muitos se
contábil, sobretudo nos anos de acontecimentos perguntaram onde estaria a gestão de riscos da
GDVWUDJpGLDVHIRUDPHYLGHQFLDGRV HPSUHVDDLQGDPDLVFRQVLGHUDQGRTXHRURP-
PHQRUHVQtYHLVGHUHFHLWDOtTXLGDEarnings Be- SLPHQWRHP0DULDQDGHYHULDVHUXPGRVLPSXO-
fore Interest and Taxes (%,7  OXFUR OtTXLGR sionadores para investimentos em gestão de ris-
Return On Equity (ROE) e Return Over Invested cos operacionais, podendo evitar a ocorrência
Capital (ROIC). Seguindo a tendência de desva- GRVHJXQGRHYHQWRRFDVRGH%UXPDGLQKR
ORUL]DomRGRYDORUGRVSDSpLVPDLRUHVIRUDPRV (QULTXH 6iQFKH] SURIHVVRU GR 'HSDU-
custos, as despesas e o grau de endividamento. tamento de Engenharia Hidráulica e Ambien-
6REUHHVVDDQiOLVHDVFRQVHTXrQFLDVHPQ~PH- WDOGD(VFROD3ROLWpFQLFD 3ROL GD863D¿UPD
ros contábeis, foram mais evidentes em 2015 em TXH DQWHV PHVPR GH 0DULDQD H[LVWLDP LQGt-
FRPSDUDomR D  KDMD YLVWD TXH D SULPHLUD FLRVGHTXHURPSLPHQWRVLULDPDFRQWHFHUFRP
WUDJpGLDDFRQWHFHXQRLQtFLRGHQRYHPEUR DVRSHUDo}HVGDEDUUDJHPHTXHDLQGDDVVLP
0DULDQD0*  Mi QR ¿QDO GR IHFKDPHQWR GDV KRXYH XPD Pi ¿VFDOL]DomR GRV yUJmRV FRP-
GHPRQVWUDo}HV FRQWiEHLV $ VHJXQGD WUDJpGLD SHWHQWHV QmR Vy SHOD 9DOH PDV WDPEpP SHOD
RFRUUHXHPMDQHLUR %UXPDGLQKR0* RX $JrQFLD 1DFLRQDO GH 0LQHUDomR H SRU RXWURV
VHMDQRLQtFLRGRDQRFRQWiELOSRVVXLQGRPDLRU órgãos ambientais. Para Sánchez, os principais
tempo para recuperação. riscos e sistemas de controle deveriam ser leva-
0XLWRVWpFQLFRVQDiUHDGHFRQVHUYDomR GRVHPFRQVLGHUDomR6XDIDODFRQVWDQR³-RU-
DPELHQWDO ¿FDUDP LQTXLHWRV FRP D VLWXDomR QDO863QR$U´
pois os dois casos de rompimento de barragem O diretor executivo de Finanças e Rela-
de rejeitos aconteceram com diferenças tempo- o}HVFRP,QYHVWLGRUHVGD9DOH/XFLDQR6LDQL
rais em torno de três anos, tendo, como um dos GHVWDFRXTXHDRUJDQL]DomRQmRFRQVWUyLQRYRV
responsáveis, a mineradora Vale. De acordo modelos de rejeitos a montante há muito tempo.

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022
176 CASO DE ENSINO | O barato pode custar caro: desastres ambientais envolvendo a Vale S.A. e relações com riscos empresariais

/XFLDQRDFUHGLWDYDTXHFRPRPRQLWRUDPHQWR GHSDUD¿QDOL]DUDGHVFDUDFWHUL]DomRGDV
FRQVWDQWH H DGHTXDGR HVVDV EDUUDJHQV VHULDP EDUUDJHQVFRQVWUXtGDVSHORPpWRGRDPRQWDQWH
FRQ¿iYHLV PDV FRQFRUGD TXH HVVHV FRQFHLWRV e tornou-se obrigatória a elaboração de um Pla-
SUHFLVDP GH XPD UHDYDOLDomR (P VXD IDOD j QRGH$omR(PHUJHQFLDO$1RYD3ROtWLFD1D-
DJrQFLD5HXWHUVHPRGLUHWRUUHODWDTXH FLRQDOGH6HJXUDQoDGH%DUUDJHQVDLQGDVROLFLWD
as barragens antigas e desativadas passariam DQRWL¿FDomRLPHGLDWDDRyUJmR¿VFDOL]DGRUDR
SRU LQYHVWLPHQWRV VLJQL¿FDWLYRV SDUD ]HUDU R órgão ambiental e ao órgão de proteção e defe-
risco envolvido. VD FLYLO GLDQWH GH DOWHUDo}HV QDV FRQGLo}HV GH
'HYLGR jV GHFLV}HV MXGLFLDLV H DQiOLVHV segurança das barragens.
WpFQLFDVDOJXPDVRSHUDo}HVGDFRPSDQKLDTXH As metas estabelecidas pela Vale para
VH XWLOL]DYDP GD HVWUXWXUD D PRQWDQWH ¿FDUDP mitigação de seus riscos são estas: aprimorar o
paralisadas no ano de 2019. A partir dessa para- sistema de gestão de segurança de barragens de
GDIRLFRQWDELOL]DGDXPDSHUGD¿QDQFHLUDSRU PLQHUDomRDWpMDQHLURGHFRQFOXLUDGRFX-
FDSDFLGDGHRFLRVDGHFHUFDGHWUrVPLOK}HVGH mentação de projeto das barragens com a entre-
reais. Apesar das paradas, muitos analistas de- JDGR³$6,6´DWpGH]HPEURGHGHVFDUDF-
PRQVWUDUDPHVWDUPDLVSUHRFXSDGRVFRPTXHV- WHUL]DU DV EDUUDJHQV DOWHDGDV D PRQWDQWH DWp R
W}HVOHJDLVGRTXHFRPDSURGXomR7LDJR5HLV SUD]RGH¿QLGRSHODOHJLVODomRHGHVHQYROYHURV
GD6XQR5HVHDUFKQRDQRGHUHODWRXTXH SURMHWRVGHPpWRGRVDOWHUQDWLYRVGHGLVSRVLomR
as partes interessadas da Vale estariam em uma GH UHMHLWR DWp GH]HPEUR GH  (VVDV PHWDV
QpYRDFRPXPQtYHOJUDQGHGHLQFHUWH]DHFRP surgiram para criar uma gestão de barragens
possibilidades de reincidência no futuro. TXHXWLOL]DGHSUiWLFDVLQWHUQDFLRQDLV
$DJrQFLDGHFODVVL¿FDomRGHULVFR6WDQ- Outras iniciativas criadas pela Vale para
GDUG 3RRU¶V 6 3 DLQGDDQXQFLRXDSRVVLEL- gestão de barragens podem ser mencionadas: uma
lidade de a companhia ter a avaliação rebaixa- JHVWmRGHULVFRFRPSRVWDSRUWUrVOLQKDVGHGHIHVD
GD HP FRQVHTXrQFLD GR GHVDVWUH DPELHQWDO GH criação do Comitê Independente de Assessora-
%UXPDGLQKR $ 6 3 D¿UPRX TXH D 9DOH WHP PHQWR([WUDRUGLQiULRGH6HJXUDQoDGH%DUUDJHQV
enfrentado inúmeros riscos ocasionados pelo &,$(6% TXHUHSRUWDGLUHWDPHQWHDR&RQVHOKR
GHVDVWUHSRGHQGRDFXPXODUHVFUXWtQLRVH[WHQ- $GPLQLVWUDWLYRHDIRUPDomRGHXP&RPLWrGH
VRVGHyUJmRVDPELHQWDLVHUHJXODGRUHVTXHUH- 5LVFRVHVSHFt¿FRSDUDULVFRVJHRWpFQLFRV
VXOWHPHPVXVSHQV}HVGHOLFHQoDV Para fomentar os aspectos de segurança,
WDPEpPIRLPRQWDGDXPDHVWUXWXUDTXHSRVVXL
4 DEPOIS DOS ACONTECIMEN- WUrVQtYHLVGHHPHUJrQFLDGH¿QLQGRDVLWXDomR
TOS... QUAL O PLANO DE AÇÃO? GH FDGD EDUUDJHP 2 QtYHO GH HPHUJrQFLD  p
R PDLV HVWiYHO H R QtYHO  PDLV LQVWiYHO$V
Depois de descobrir as causas e conse- HVWUXWXUDVTXHPDLVDSUHVHQWDPSUREOHPDVHP
TXrQFLDV GDV WUDJpGLDV HP 0DULDQD H %UXPD- UHODomRDRFRUUrQFLDVGHQtYHOVmRDVGHDOWHD-
GLQKR0HVVLDVGHVFREULXTXHIRLFRQMHFWXUDGD mento a montante.
DHODERUDomRGHXPDOHLTXHDXPHQWDVVHDH[L- 3DUDHQIUHQWDUDVVLWXDo}HVGHHPHUJrQ-
JrQFLDGHVHJXUDQoDjVPLQHUDGRUDVGR%UDVLO FLD D9DOH SRVVXL R GRFXPHQWR WpFQLFR GHQR-
diante de dois desastres terem ocorrido em minado Plano de Ação de Emergência para
WRUQRGHWUrVDQRV(PRXWXEURGHD/HL %DUUDJHQV GH 0LQHUDomR 3$(%0  TXH YLVD
14.066/20 foi sancionada, com as principais re- PLQLPL]DUPRUWHVLPSDFWRVVRFLDLVHFRQ{PL-
DOL]Do}HVVHQGRDSURLELomRGRXVRGDEDUUDJHP FRV H DPELHQWDLV LGHQWL¿FDU H FODVVL¿FDU VLWX-
de alteamento a montante e multas de R$ 2 mil Do}HV TXH SRVVDP S{U HP ULVFR D LQWHJULGDGH
DWp5ELOKmRDRVLQIUDWRUHV GD HVWUXWXUD GD EDUUDJHP H HVWDEHOHFHU Do}HV
Com a lei sancionada, as mineradoras HPHUJHQFLDLVHUHSDVVDURÀX[RGHFRPXQLFD-
SDVVDUDPDSRVVXLURSUD]RDWpGHIHYHUHLUR ção para os agentes envolvidos.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Allisson Silva dos Santos, Anderson Dias Brito, Caritsa Scartaty Moreira 177

$OpPGHDo}HVSDUDJHULUDVEDUUDJHQVD rados, para o investidor e demais interessados

Vale tem-se preocupado em reduzir o uso delas. na companhia, principalmente o usuário exter-
3UHWHQGHVHXWLOL]DUDWpGRSURFHVVDPHQ- QRRULVFRpXPDYDULiYHOGHSHVRQRSURFHVVR
WRDVHFRSDUDGDSURGXomRGHPLQpULRGH de decisão em investir na companhia.
IHUUR$Wp Oi D 9DOH SUHWHQGH LQYHVWLU 86 
ELOKmRSDUDDPSOLDURXVRGH¿OWUDJHPHHPSL- 5 NOTAS DE ENSINO
lhamento a seco. Na abordagem a seco, não há
adição de água e, após os processos de britagem 2%-(7,926('8&$&,21$,6
H SHQHLUDPHQWR R PLQpULR Mi HVWi SURQWR SDUD
VHUFRPHUFLDOL]DGR'HVVDIRUPDQRPpWRGRGH 2FDVRTXHHQYROYHD9DOH6$SRGHVHU
EHQH¿FLDPHQWR D VHFR QmR VH XWLOL]D GH EDUUD- utilizado em aulas de cursos de Ciências So-
JHQV SRU QmR XVDU iJXD H FRQVHTXHQWHPHQWH ciais Aplicadas, como Administração, Ciências
SRUQmRVHUJHUDGRUHMHLWR3DUDTXHDDQiOLVHVHMD Contábeis, Ciências Atuariais, entre outros, es-
EHPH[HFXWDGD0HVVLDVUHFHEHXDOJXQVTXHVWLR- SHFL¿FDPHQWHHPGLVFLSOLQDVTXHWHQKDPUHOD-
namentos por parte de gestores da instituição. omRGLUHWDFRP¿QDQoDV2REMHWLYRpID]HUTXH
$RWUDWDUVREUHULVFRHUHWRUQRHVSHFL¿- RVDOXQRVUHÀLWDPVREUHDVSUiWLFDVJHUHQFLDLV
camente ao analisar os indicadores contábeis, GDHPSUHVDTXHOHYDUDPDRHQYROYLPHQWRFRP
FRPR UHFHLWD OtTXLGD UHVXOWDGR RSHUDFLRQDO WUDJpGLDVDPELHQWDLVHP0LQDV*HUDLV
OXFUR OtTXLGR FXVWRV GHVSHVDV H QtYHO GH HQ- 2HQIRTXHHVWiHPUHFRQKHFHUDVUHODo}HV
GLYLGDPHQWRREVHUYDVHTXHKRXYHGHVWUXLomR entre risco e retorno no contexto desta minera-
de valor, sobretudo nos anos de acontecimentos dora brasileira. O professor ainda pode solicitar
GDVWUDJpGLDV1RHQWDQWRQRVDQRVSRVWHULRUHV TXHRVDOXQRVUHODFLRQHPRFRQWH~GRFRPDVVXQ-
os citados indicadores apresentaram evolução. WRV GH RXWUDV GLVFLSOLQDV FRPR (VWUDWpJLD (P-
$9DOHpXPDHPSUHVDUHFRQKHFLGDQRPHUFD- SUHVDULDO0DUNHWLQJH*HVWmR$PELHQWDO
do, pois possui sólida atuação setorial e desem-
SHQKR HFRQ{PLFR¿QDQFHLUR UHVLOLHQWH (VVD 5.2 QUESTÕES PARA DISCUSSÃO
caracterização da companhia permite criar um
FHQiULRGHFRQ¿DQoDQRPHUFDGR¿QDQFHLURID- 5.2.1 Questão 1: 2 PpWRGR GH FRQVWUXomR GH
]HQGRTXHUHFXSHUHPHVPRTXHJUDGXDOPHQWH barragens de rejeitos utilizado em reser-
R YDORU GHVWUXtGR 'HVVH PRGR SRU PDLV TXH YDWyULRV TXH URPSHUDP HP %UXPDGLQKR
VHMDP HYLGHQWHV H SUHMXGLFLDLV DV FRQVHTXrQ- H 0DULDQD p R GHQRPLQDGR DOWHDPHQWR
cias dos desastres causados para o meio am- D PRQWDQWH &RQVLGHUDQGR TXH R ULVFR
biente, inclusive para a vida das pessoas, os p DOJR LQHUHQWH DR QHJyFLR D XWLOL]DomR
participantes do mercado de capitais continuam de barragens de rejeitos na modalidade
apostando no valor da Vale, no seu processo de j PRQWDQWH LPSOLFD ULVFRV SDUD D 9DOH"
reestruturação e na geração de retorno. 4XDLVULVFRV"-XVWL¿TXHVXDUHVSRVWD
2VQ~PHURVHFRQ{PLFR¿QDQFHLURVHDV
FRQVHTXrQFLDV VRFLRDPELHQWDLV GHL[DP UHJLV- 5.2.2 Questão 2: 2V PpWRGRV GH FRQVWUXomR
WUDGRVTXHREDUDWRSRGHFXVWDUFDURMXVWDPHQ- de barragens de rejeito podem ser mon-
WH ID]HQGR PHQomR j GHVWUXLomR GH YDORU GD WDQWH MXVDQWH H OLQKD GH FHQWUR 0HVPR
FRPSDQKLDHPGHFRUUrQFLDGRVHXRSHUDFLRQDO DSUHVHQWDQGRXPQtYHOGHULVFRPDLRUQD
no caso, o tipo de barragem utilizada. Apesar utilização de barragens de rejeitos na mo-
da recuperação dos indicadores de desempenho dalidade a montante, a gestão da Vale S.A
DRORQJRGRWHPSRD9DOHpUHFRQKHFLGDPXQ- GHFLGLXXWLOL]iOD,PDJLQHTXHYRFrVHMD
dialmente pelos diversos impactos negativos um dos gestores no momento da decisão
causados por suas barragens. Nesse sentido, GD HVWUXWXUDomR GDV EDUUDJHQV H LGHQWL¿-
apesar do empenho em recuperar os danos ge- TXH XPD VXSRVWD MXVWL¿FDWLYD SODXVtYHO

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022
178 CASO DE ENSINO | O barato pode custar caro: desastres ambientais envolvendo a Vale S.A. e relações com riscos empresariais

TXH DVVRFLH D UHODomR ULVFRUHWRUQR SDUD PDLVH¿FLHQWHHLPSODQWDomRGHSODQRVGHPL-

DJHVWmRGHFLGLUDGRWDURPpWRGRGHFRQV- tigação. A estrutura criada por uma sistemática
WUXomRDPRQWDQWHHPYH]GHRXWURVPpWR- de gerenciamento de riscos inclui processos e
GRV$OpPGLVVRUHODWHRTXHHVVDGHFLVmR sistemas estabelecidos pela administração para
acarreta para a abordagem de Responsa- DVVHJXUDUTXHVXD¿ORVR¿DGHULVFRVHMDLQFRU-
bilidade Social Empresarial da empresa. SRUDGD jV DWLYLGDGHV GLiULDV GD RUJDQL]DomR
$5$Ò-2*20(6 
5.2.3 Questão 3: Analise os dados patrimo- 2V SULQFLSDLV ULVFRV SRGHP SHUWHQFHU j
niais, de resultado e indicadores de ren- QDWXUH]D ¿QDQFHLUD DPELHQWDO VRFLDO RSHUD-
tabilidade da tabela 1 e a evolução diária cional, legal/regulamentar, de imagem/reputa-
GRV SUHoRV GRV JUi¿FRV  H  GD9DOH H omRHQWUHRXWUDV2SURFHVVRGHLGHQWL¿FDomRH
YHUL¿TXHYDORUHVTXHSRGHPWHUUHFHELGR UHVROXomRGHULVFRVQmR¿QDQFHLURVpFRQVLGHUD-
LQÀXrQFLDVSHORVGHVDVWUHVRFRUULGRVHP GRPDLVFRPSOH[RFRPSDUDGRDRSURFHVVRTXH
0DULDQDH%UXPDGLQKR$OpPGLVVRH[D- HQYROYH RV ULVFRV ¿QDQFHLURV 2V GH QDWXUH]D
PLQH VH HVVHV YDORUHV IRUDP LQÀXHQFLD- ¿QDQFHLUD SRGHP VHU TXDQWL¿FiYHLV SRU PHLR
GRVSRUXPFXUWRPpGLRRXORQJRSUD]R de ferramentas como o Value-at-Risk (VaR)
-XVWL¿TXHVXDUHVSRVWD )5$3257,6$1726 
2V ULVFRV QmR ¿QDQFHLURV FRPR R RSH-
 (;326,d­2 '$ /,7(5$785$ racional, o ambiental ou o de reputação, são
GESTÃO DE RISCOS E subjetivos e necessitam de uma mensuração
5(63216$%,/,'$'( 62&,$/ TXDOLWDWLYD )5$3257, 6$1726  
(035(6$5,$/ &RPR H[HPSOR TXDOLWDWLYR WrPVH DV SHUGDV
SDUDDVFRPXQLGDGHVKXPDQDVTXHVmRGH¿QLWL-
2ULVFRpXPDYDULiYHOLQHYLWiYHOQRDP- vas e não podem ser completamente resolvidas
biente mercadológico. Esse risco pode ser com- SRUDo}HVGHPLWLJDomRSRLVPHVPRDWHQGHQ-
SUHHQGLGRFRPRXPDFDUDFWHUtVWLFDHFRQ{PLFD do aos aspectos materiais, não podem resolver
GHQDWXUH]DSUREDELOtVWLFDHGHVFUHYHDLQFHUWH- TXHVW}HV VLPEyOLFDV H VXEMHWLYDV (63,1'2-
za dos acontecimentos futuros devido ao pos- /$12'$5,6$1726 'HVVDIRUPD
VtYHOLPSDFWRGHXPDVpULHGHIDWRUHVREMHWLYRV FRPELQDUXPDDYDOLDomRFRPYDULiYHLVTXDQWL-
RXVXEMHWLYRVTXHVmRGHVFRQVLGHUDGRVGXUDQWH WDWLYDVHTXDOLWDWLYDVSRGHJHUDUPHOKRUHVUHVXO-
as fases do planejamento empresarial (KISE- tados.
/(9$et al..58*(50(<(5  5HVVDOWDVH TXH D DYDOLDomR GD VLWXDomR
$ DWLYLGDGH HPSUHVDULDO p DFRPSDQKD- GHULVFRDFRQVWUXomRGHUHVXOWDGRVSRVVtYHLV
GD GR VHQWLPHQWR GH LQFHUWH]D TXH HQYROYH R a determinação da probabilidade de ocorrência
ambiente interno e externo, e força os gestores GHHYHQWRVHDGH¿QLomRGHVROXo}HVDOWHUQDWL-
H HPSUHViULRV D DVVXPLUHP ULVFRV DWUHODGRV j YDVVmRHVSHFt¿FDVSDUDFDGDHPSUHVD2VDFL-
SRVVLELOLGDGH GH JDQKRV RX SHUGDV 'HYLGR j GHQWHV H VXDV FRQVHTXrQFLDV VRFLRDPELHQWDLV
complexidade de prever corretamente o futuro revelam falhas nos processos de gestão da se-
GRHPSUHHQGLPHQWRJUDQGHSDUWHGDVGHFLV}HV JXUDQoDDPELHQWDOGDVHPSUHVDVTXHIRUDPLQ-
empresariais interage com a presença do risco capazes de garantir a segurança das barragens,
.,6(/(9$et al., 2018). dos empreendimentos, de seus trabalhadores
Na tentativa de maximizar o lucro e re- H GDV SRSXODo}HV DIHWDGDV %27(/+2 et al.,
duzir as perdas, os empresários estão adotando  'HVVDIRUPDDVHVWUDWpJLDVDGRWDGDVQD
PHGLGDVTXHDVVHJXUDPXPDERDJHVWmRGRULV- prática empresarial precisam estar alinhadas
co. No caso da gestão de riscos relacionados aos objetivos da empresa.
DRVGHVDVWUHVLGHQWL¿FDURVULVFRVTXHSUHFLVDP $VRUJDQL]Do}HVHQFRQWUDPVHVREFUHV-
de maior controle pode viabilizar uma alocação FHQWHSUHVVmRSDUD³ID]HUREHP´FRPSRUWDQ-

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Allisson Silva dos Santos, Anderson Dias Brito, Caritsa Scartaty Moreira 179

GRVHFRPSHQVDPHQWRVHPDo}HVTXHVXSRUWHP UDWLYDGHLQGLFDGRUHV¿QDQFHLURVHQWUHHPSUHVDV
PDLVGRTXHRJDQKR¿QDQFHLUR'HVVDIRUPDD OLVWDGDVHPVHJPHQWRVGLIHUHQFLDGRV%RYHVSDH
HPSUHVDSRVVXLPDLVGRTXHXPDIXQomRGHSUR- as do mercado tradicional. Perspectivas Con-
GXomRHVWUHLWDSDUD¿QVGHRWLPL]DomRGROXFUR temporâneas, v. 10, n. 3, p. 15-34, 2015.
para os empresários. As tarefas de interesse da
UHVSRQVDELOLGDGHVRFLDOFRUSRUDWLYDVmRDTXHODV HUANG, Danny Z. X. Environmental, social
TXHVmR³YROXQWiULDV´HQmRREULJDWyULDVSRUOHL DQGJRYHUQDQFH (6* DFWLYLW\DQG¿UPSHUIRU-
RXUHJXODPHQWRFRP¿UPHGLVFULomRHQWUHGL- mance: a review and consolidation. Accoun-
IHUHQWHVFXUVRVGHDomRHPTXHHVVDVGHFLV}HV ting & Finance, v. 61, n. 1, p. 335-360, 12 nov.
WrPFRQVHTXrQFLDV +8$1*  KWWSG[GRLRUJDF¿
'RGHVDVWUHHPHUJHDFRQVFLrQFLDGHTXH /,0$)DELDQR*XDVWLAnálise de Riscos. São
a atividade industrial representa um grande ris- Paulo: Atlas, 2018.
co e coloca em perigo as pessoas e o ambiente,
VXUJLQGRDLQFHUWH]D (63,1'2/$12'$5, 2/,9(,5$ 9LUJLQLD ,]DEHO GH 3,1+(,52
SANTOS, 2019). Acidentes ampliados, como -XOLDQR/LPD RUJ Gestão de riscos no mer-
rompimentos de barragens, não possuem uma FDGR¿QDQFHLUR. São Paulo: Saraiva, 2018.
causa única, mas de uma combinação de fatores
:(%(5 (OVRQ /XFLDQR ',(+/ &DUORV $O-
DFXPXODGRVDRORQJRGRWHPSRTXHWHPVXDV
berto. Gestão de riscos operacionais: um estudo
RULJHQV HP GHFLV}HV WpFQLFRRUJDQL]DFLRQDLV
ELEOLRJUi¿FRVREUHIHUUDPHQWDVGHDX[tOLRRe-
%27(/+2et al., 2021).
vista de Contabilidade do Mestrado em Ci-
$H¿FLrQFLDGDJHVWmRGHULVFRGHSHQGHGDV
ências Contábeis da UERJ, Rio de Janeiro, p.
LQIRUPDo}HVIRUQHFLGDVSRUYiULRVGHSDUWDPHQWRV
41-58, 2014.
HSRUWDQWRRJHVWRUGHULVFRVSUHFLVD¿FDUDWHQWRD
alguns documentos, como documentos primários
GHJHVWmRGDGRVGDVGHPRQVWUDo}HV¿QDQFHLUDVH $1È/,6('2&$62
UHVXOWDGRVGDVLQVSHo}HVHVWUXWXUDLVGDRUJDQL]D-
omR .,6(/(9$et al., 2018). (VWD VXEVHomR SRVVXL VXJHVW}HV GH UHV-
SRVWDV SDUD FDGD TXHVWmR DSUHVHQWDGD QHVWH
5.4 FONTE DOS DADOS caso de ensino.

2 FDVR DSUHVHQWDGR QmR p ¿FWtFLR H RV 5.6.1 Questão 1: As barragens de rejeito com
dados utilizados para construção estão dispo- estrutura de alteamento a montante apre-
QtYHLV SDUD FRQVXOWD $SHQDV R SHUVRQDJHP sentam riscos maiores, comparadas aos
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YrQFLDSUR¿VVLRQDOGHXPJHVWRUGHULVFRV$V utilização, existe uma menor segurança e
fontes para a produção do caso foram o site da XPDFRQVHTXHQWHPDLRUFKDQFHGHURPSL-
9DOH 6$ GD >%@ñ H GD LPSUHQVD MRUQDOtVWLFD PHQWRFRPRDFRQWHFHXQDVWUDJpGLDVGH
1RFDVRHVSHFt¿FRGDLPSUHQVDMRUQDOtVWLFDRV 0DULDQD H %UXPDGLQKR DOpP GH RXWURV
sites utilizados podem ser visualizados na se- acontecimentos trágicos em decorrência
ção de Referências com maiores detalhes. Para da utilização da mesma estrutura em anos
FROHWDGRVGDGRVGHUHVXOWDGRHGHSDWULP{QLRD DQWHULRUHV 'H DFRUGR FRP /LPD  
>%@ñHD(FRQRPDWLFDIRUDPFRQVXOWDGDV e Espindola, Nodari e Santos (2019), o
risco pode ser advindo da ganância de
%,%/,2*5$),$5(&20(1'$'$ UHWRUQRV PDLRUHV DOWHUDo}HV QD SROtWLFD
IHQ{PHQRVFOLPiWLFRVHWF&RPDVLQIRU-
&5,6Ï67202 9LFHQWH /LPD 0(/2 -Ò- PDo}HVH[SRVWDVQHVWHFDVRSDUDHQVLQR
1,25&DUORV9LUJtOLRGH8PDDQiOLVHFRPSD- SRGHVH D¿UPDU TXH Ki D SUHVHQoD IRUWH

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022
180 CASO DE ENSINO | O barato pode custar caro: desastres ambientais envolvendo a Vale S.A. e relações com riscos empresariais

de riscos operacionais. 6HJXQGR :HEHU 5.6.3 Questão 3: Por meio dos dados apre-
e Diehl (2014), riscos operacionais são sentados na tabela 1, denotam-se valo-
DTXHOHV HP TXH Ki IDOKDV HP SURFHVVRV UHV GH OXFUR OtTXLGR QHJDWLYRV DSHQDV
HFRQWUROHVHSURFHGLPHQWRVLQDGHTXDGRV QRVDQRVGDVWUDJpGLDVHGH
HGHIDVDGRV3HUFHEHVHTXHDVWUDJpGLDV -44.212.187 e -6.671.445, respectiva-
GH0DULDQDH%UXPDGLQKRRFRUUHUDPSRU PHQWH2(%,7VHFRPSRUWRXQHJDWLYD-
erros no controle da Vale diante da estru- mente apenas no ano de 2015, com o va-
WXUDDPRQWDQWHFRQVLGHUDGDLQDGHTXDGD ORUGH$SHVDUGHR(%,7GH
para os rejeitos, proporcionando risco de 2019 não ter sido negativo, ele foi o se-
FDWiVWURIHHGHLPDJHPTXHVmRVXEiUH- JXQGRPHQRUQRSHUtRGRGHD
DVGRULVFRRSHUDFLRQDO 2/,9(,5$3,- com o valor de 2.239.775 (valores em
NHEIRO, 2018). PLOKDUHV -iTXHROXFUROtTXLGRVHFRP-
portou negativamente em 2015 e 2019,
5.6.2 Questão 2: No momento de decisão sobre QmRpFRHUHQWHHVWUDQKDUTXHR52(GD
TXDOHVWUXWXUDDGRWDURVJHVWRUHVSRGHPWHU HPSUHVD WDPEpP WHQKD VLGR QHJDWLYR
escolhido a estrutura de alteamento a mon- O ROE recebeu valores de -31,8% e de
WDQWH GHYLGR jV YDQWDJHQV DSUHVHQWDGDV -5,3%, em 2015 e 2019, respectivamen-
³PHQRUFXVWRPHQRUFRQVXPRGHHQHUJLD te. Em relação ao ROIC, apenas o valor
maior disponibilidade do material para sua GHIRLQHJDWLYR  0DVDSH-
XWLOL]DomRHIDFLOLGDGHFRQVWUXWLYD´DSHVDU sar de o valor de 2019 não ser negativo,
GH VHX ULVFR DSUHVHQWDGR 0XLWR SRVVLYHO- recebeu o segundo menor valor (0,5%)
PHQWH RV JHVWRUHV SUHVXPLUDP TXH SRU GR SHUtRGR GH  D  &RQIRUPH
PHLR GHVVDV YDQWDJHQV RV UHWRUQRV ¿QDQ- &ULVyVWRPRH0HOR-~QLRU  LQGL-
ceiros da Vale seriam maiores, indepen- cadores de rentabilidade como o ROE e
dentemente do risco atrelado. Conforme R 52,& YHUL¿FDP R SRWHQFLDO GH UHWRU-
2OLYHLUDH3LQKHLUR  H%RWHOKRet al. no de investimento para os acionistas.
(2021), o risco pode surgir com a ganância Nesse caso, os indicadores demonstra-
dos investidores por retornos maiores. Há ram insatisfatórios potenciais de retorno
XPDWHQGrQFLDGHTXHTXDQWRPDLRURULV- QRVSHUtRGRVGHH$VGHVSH-
co, maior o retorno – correlação positiva. sas operacionais foram expressivas em
1HVVH FDVR HVSHFt¿FR RV JHVWRUHV SRGHP 2015 e 2019. $RYHUL¿FDURVSUHoRVGDV
ter ido em busca de um maior retorno sobre Do}HVQRVJUi¿FRVHSHUFHEHVHTXH
DV RSHUDo}HV (P UHODomR j SDXWD GH UHV- GD GDWD TXH DV WUDJpGLDV RFRUUHUDP DWp
ponsabilidade social da empresa, apesar de o último dia de cada mês, houve uma
a cultura brasileira carecer de adentrar com tendência de decrescimento dos preços,
mais profundidade na promoção do impac- GHPRQVWUDQGR TXH DV WUDJpGLDV LQÀXHQ-
to social, ambiental e de governança, a Vale FLDUDP D TXHGD (VVHV HYHQWRV IRUDP
possui algumas metas ESG a serem cum- LQFRUSRUDGRVQRVSUHoRVGHDo}HVSHORV
SULGDV 7UDJpGLDV FRPR HVVD SRGHP PDQ- LQYHVWLGRUHV 3RUpP QD SHUVSHFWLYD GH
char a reputação da empresa nessa pauta, FXUWR D PpGLR SUD]R p SRVVtYHO SHUFH-
SHORTXDOGHPRQVWUDTXHHPMiGHYH- EHUTXHRSUHoRGDDomRGD9DOHVREHGH
ULDPH[LVWLUFRQGLo}HVHIHWLYDVSDUDSUREOH- PDQHLUD H[SUHVVLYD DSyV DV WUDJpGLDV
mas de segurança com as barragens, visto FRPRWDPEpPROXFUROtTXLGRGDHPSUH-
TXHHPRFRUUHXXPGHVDVWUHVLPLODU sa e os indicadores de retorno (ROE e
Assim, o interesse de alguns stakeholders 52,& YROWDPD¿FDUSRVLWLYRVQRVDQRV
pela Vale e a credibilidade das metas ESG seguintes aos desastres.
podem diminuir.

R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 AUTORES | Allisson Silva dos Santos, Anderson Dias Brito, Caritsa Scartaty Moreira 181

REFERÊNCIAS (63,1'2/$ +DUXI 6DOPHQ 12'$5, (X-

QLFH6XHOL6$17260DXUR$XJXVWRGRV5LR
$/9$5(1*$ 'DUODQ &$9$/,1, 0DUWD Doce: riscos e incertezas a partir do desastre de
Entenda como funciona a barragem da Vale PDULDQD 0*  Revista Brasileira de Histó-
que se rompeu em Brumadinho. 2019. Dis- ria, v. 39, n. 81, p. 141-162, ago. 2019. http://
SRQtYHO HP KWWSVJJORERFRPHFRQRPLD [Link]/10.1590/1806-93472019v39n81-07.
noticia/2019/01/28/entenda-como-funciona-a-
EDUUDJHPGDYDOHTXHVHURPSHXHPEUXPD- )251$6,(5 0DWHXV GH 2OLYHLUD 721'2
[Link]/. Acesso em: 1 nov. 2021. $QD/DUD$UHVSRQVDELOLGDGHVRFLDOHPSUHVD-
ULDOHQWUHRGLUHLWRDHFRQRPLDHDSROtWLFDGD
$5$Ò-2 $UWXU *20(6 $QDLOVRQ 0DUFLR VRFLHGDGHJOREDOGHVDVWUHVDPELHQWDLVHUHÀH-
Risk management in the public sector: chal- xividade. Caderno CRH, v. 32, n. 87, p. 591,
lenges in its adoption by brazilian federal uni- 31 dez. 2019. [Link]
versities. Revista Contabilidade & Finanças, v32i87.25684.
v. 32, n. 86, p. 241-254, ago. 2021. [Link]
[Link]/10.1590/1808-057x202112300. )5$3257,6LPRQH6$1726-HDQLQH%DU-
reto. Gerenciamento de riscos. [S.l.]: Grupo
%27(/+2 0DUFRV 5LEHLUR et al. Rompi- A, 2018.
PHQWRGDVEDUUDJHQVGH)XQGmRHGD0LQDGR
&yUUHJR GR )HLMmR HP 0LQDV *HUDLV %UDVLO +23$7$$QD&ODXGLD5,%(,52)OiYLR*(-
GHFLV}HVRUJDQL]DFLRQDLVQmRWRPDGDVHOLo}HV 5,*.:LOOVRQ3DUWLFLSDomRQRtQGLFHGHVXV-
não aprendidas. Revista Brasileira de Saúde tentabilidade e valor de mercado: evidências
Ocupacional, v. 46, n. 16, p. 1-11, 2021. http:// HP LQVWLWXLo}HV ¿QDQFHLUDV GH FDSLWDO DEHUWR
[Link]/10.1590/2317-6369000018519. Revista Eletrônica do Alto Vale do Itajaí, v.
9, n. 16, p. 97-114, 12 ago. 2020. [Link]
&,1&2DQRVGHSRLVGDWUDJpGLDGH0DULDQDFR- org/10.5965/2316419009142020097.
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LQIRUPDLV  'LVSRQtYHO HP KWWSVZZZ HUANG, Danny Z. X. Environmental, social
[Link]/app/noticia/nacional/2020/09/12/ DQGJRYHUQDQFH (6* DFWLYLW\DQG¿UPSHUIRU-
interna_nacional,1184856/cincoanos-depois- mance: a review and consolidation. Account-
-da-tragedia-de-mariana-comecam-a-ser-pa- ing & Finance, v. 61, n. 1, p. 335-360, 12 nov.
[Link]. Acesso em: 6 nov. 2020. KWWSG[GRLRUJDF¿

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ultimas-noticias/reuters/2019/12/12/painel-de- riana-e-brumadinho/. Acesso em: 8 nov. 2021.
HVSHFLDOLVWDVGL]TXHEDUUDJHPGHEUXPDGL- .,6(/(9$,ULQD$QDWROLHYQDet al. Risk man-
QKRURPSHXSRUOLTXHIDFDRHVWDWLFDKWP"FP- agement in business: concept, types, evaluation
SLG FRSLDHFROD$FHVVRHPQRY criteria. Revista Espacios, v. 39, n. 27, p. 1-18,
&5,6Ï67202 9LFHQWH /LPD 0(/2 -Ò- 2018.
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as do mercado tradicional. Perspectivas Con- vention Tool. Journal of Risk and Financial
temporâneas, v. 10, n. 3, p. 15-34, 2015. Management, v. 14, n. 7, p. 310, 7 jul. 2021.
[Link]

ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 169-182, set./dez. 2022
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posal. The Journal of Risk Finance, v. 19, -parareassentamento-de-familias-em-mariana.
n. 2, p. 137-153, 19 mar. 2018. [Link] ghtml. Acesso em: 30 out. 2020.
org/10.1108/jrf-03-2017-0048. PODER Público pede condenação imediata da
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 Nominata de Avaliadores Ad Hoc 2022 | Nominata peer review panel in 2022 183

NOMINATA

NOMINATA – AVALIADORES AD HOC 2022

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NOMINATA PEER REVIEW 2022

The excellence in promotion and publication research guided by principles and practices
of contemporary, ethical and sustainable management make part of the strategic pillars of the
Journal of Management Analysis, ReGeA. Therefore, we implemented the evaluation system by
peers, using the Double Blind Review method, in which a peer review panel decisively contributes
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ISSN 1984-7297 R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 183-184, set./dez. 2022

184 Nominata de Avaliadores Ad Hoc 2022 | Nominata peer review panel in 2022

Alan Bandeira Pinheiro8)&&(%UDVLO Luciano Augusto Toledo, Universidade Pres-

Alcides Barrichello)*963%UDVLO ELWHULDQD0DFNHQ]LH63%UDVLO
Alexandre Mendes da Silva86363%UDVLO Luiz Carlos Pereira Santos,)66(%UDVLO
Álvaro Fabiano Pereira de Macedo, UFER- Luiz Gustavo Camarano Nazareth, UFSJ,
6$51%UDVLO 0*%UDVLO
Ana Flávia Moraes8)$0$0%UDVLO Luiz Stephany Filho8(&(&(%UDVLO
Ana Paula Lima81,)25&(%UDVLO Luiz Teruo Kawamoto Júnior,)6363%UDVLO
André Luís Bertassi8)6-0*%UDVLO Mª. Franciele Cristina Manosso, UFPR, PR,
Andrea Moura da Costa Souza,)&(&(%UDVLO %UDVLO
Antônio Carlos Brunozi Júnior,8)90*%UDVLO Maria do Carmo Assis Todorov, SESCOOP,
Biancca Scarpeline de Castro8)55-5-%UDVLO 63%UDVLO
Camila Mariane Costa Silva, University of Maria Isabel Palmeiro Marcantônio, FEA
Canterbury, Christchurch, Nova Zelândia. 86363%UDVLO
Carlos Alberto Xavier do Nascimento, UFG, Mário Roberto dos Santos81,129(63%UDVLO
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Etienne Cardoso Abdala8)80*%UDVLO Priscila da Silva Duarte,)3535%UDVLO
Fabiana Mª Maia Sousa, UNICHRISTUS, Renato Droguett Macedo8)5%%$%UDVLO
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Francisco Isidro Pereira8)&&(%UDVLO Samanda Silva da Rosa38&5656%UDVLO
Francisco Roberto Pinto8(&(&(%UDVLO Sandra Cristiane Rigatto81,363%UDVLO
Ítalo de Paula Casemiro8)5-5-%UDVLO Silas Dias Mendes Costa8)0*0*%UDVLO
Janaína Machado Simões8)55-5-%UDVLO Silvio Roberto Stefani8QLFHQWUR35%UDVLO
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Lana Montezano,)%')%UDVLO Wanderson Fernandes Modesto de Oliveira,
Laysce Rocha de Moura,)5151%UDVLO 81351%UDVLO
Leonardo Rodrigues Ferreira8)53(3(%UDVLO Xênia L’amour Campos Oliveira, UFSE, SE,
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 183-184, set./dez. 2022 ISSN 1984-7297

 Linha Editorial | Editorial Line 185

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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 185-186, set./dez. 2022
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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 185-186, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 Instruções aos Autores | Instructions for Authors 187

DIRETRIZES PARA AUTORES 1. Os textos poderão ser apresentados em por-

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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 187-190, set./dez. 2022
188 Instruções aos Autores | Instructions for Authors

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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 187-190, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X
 Instruções aos Autores | Instructions for Authors 189

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ISSN 1984-7297 | e-ISSN 2359-618X R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 187-190, set./dez. 2022
190 Instruções aos Autores | Instructions for Authors

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R. Gest. Anál., Fortaleza, v. 11, n. 3, p. 187-190, set./dez. 2022 ISSN 1984-7297 | e-ISSN 2359-618X