Ploy × Google Analytics 4

Ploy reads GA4 directly (sessions, sources, engagement), so every recommendation is grounded in your real traffic.

Google Analytics logoGoogle Analytics 4Connected
  • Find pages bleeding traffic.
  • Identify your highest-converting paths.
  • Pair GA4 with visitor identification.

Eight ways teams put Google Analytics 4 to work with Ploy.

  • Find pages bleeding traffic.

    Ploy spots pages with rising bounces or falling engagement and rewrites them. No audit needed.

  • Identify your highest-converting paths.

    Which referrers, campaigns, and pages actually drive signups, surfaced as a weekly report.

  • Pair GA4 with visitor identification.

    Ploy cross-references GA4 sessions with identified accounts to show which campaigns drove which named companies.

  • Spot top-of-funnel decay early.

    Ploy alerts when sessions from a key channel drop > 20% week-over-week.

  • Auto-tag campaigns end-to-end.

    UTM consistency across Ploy-built pages so GA4 reporting stays clean.

  • Run a conversion-rate audit.

    Ploy reads GA4 conversion events per page and ranks pages by lift opportunity.

  • Compare cohorts before / after a change.

    Ship a page edit; Ploy reports the GA4 delta against the prior cohort automatically.

  • Channel-mix snapshot for stakeholders.

    A weekly Slides or Notion summary built from GA4 data. No dashboards to maintain.

Three steps. Then Google Analytics 4 works inside Ploy.

  • Google Analytics 4 ships connected.

    Google Analytics 4 is wired natively into Ploy. Sign in to Ploy and the connection is live. No tokens, no API keys, no separate vendor.

  • Pick the scope you want.

    Choose which workspaces, folders, or properties Ploy can read from and write back to. Revoke or rescope anytime from settings.

  • Watch Ploy work.

    Ploy starts using Google Analytics 4 on the next page it ships, the next report it runs, or the next account it sees. No extra setup.

Google Analytics 4 pairs well with these.

Connect Google Analytics 4 and ship today.

Slurp your existing site in 60 seconds, plug in Google Analytics 4, and watch Ploy start using it on the next page it builds.