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ARIS IRVANDI (211010201494)

KUKUH WIDIYANTO (211010201147)
SAEPUDIN (211010201146)
SITI ISMAYANI (211010200906)
TRI RAHAYU (211010200915)
 PENGERTIAN MERK

Merek adalah suatu tanda yang berupa gambar, nama , huruf, angka, susunan
warna atau kombinasi dari unsur-unsur tersebut yang memiliki daya pembeda
dan digunakan dalam kegiatan perdagangan barang dan jasa.
JENIS-JENIS MERK
• Merek Dagang = Merek dagang adalah merek yang
digunakan pada barang yang diperdagangkan oleh
seseorang atau beberapa orang secara bersama-
sama atau badan hukum untuk membedakan dengan
barang-barang sejenis [Link] merk dagang :
jamu Sido Muncul, Teh Botol Sostro, Permen Tolak Angin,
dan Kacang DuaKelinci

• Merek Jasa = adalah merek yang digunakan pada

jasa yang diperdagangkan oleh seseorang atau
beberapa orang secara bersama-sama atau badan
hukum untuk membedakan dengan jasa-jasa sejenis
[Link] merk Jasa Restoran KFC, Mc Donalds,
Hotel Aston, Hotel Hyatt, Matahari Dept Store, Ramayana
Dept Store, Carrefour dll.
JENIS-JENIS MERK
• Merek Kolektif adalah merek yang digunakan pada barang dan
atau jasa yang diperdagangkan oleh seseorang atau beberapa
orang secara bersama-sama atau badan hukum untuk membedakan
dengan barang dan atau jasa sejenis lainnya. Contoh dari merek
kolektif seperti Lupba dan Genteng Godean.
SUMBER HUKUM MERK DAN FUNGSINYA Fungsi merk

Pemakaian merek berfungsi sebagai :

1. Tanda pengenal untuk membedakan hasil produksi yang dihasilkan seseorang
atau beberapa orang secara bersama-sama atau badan hukum
dengan produksi orang lain.
2. Sebagai alat promosi, sehingga mempromosikan hasil produksinya cukup
dengan menyebut mereknya.
3. Sebagai jaminan atas mutu barangnya
. 4. Menunjukkan asal barang/jasa dihasilkan.

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 Fungsi Pendaftaran Merek

1 3
Sebagai dasar untuk
Sebagai alat bukti mencegah orang lain memakai
pemilik yang berhak merek yang sama keseluruhan
atas merek yang atau sama pada pokoknya
didaftarkan dalam peredaran untuk
barang/jasa sejenisnya

Sebagai dasar penolakan

terhadap merek yang sama
keseluruhan atau sama pada
pokoknya yang dimohonkan
pendaftaran oleh orang lain
untuk barang/jasa
2 sejenisnya
 Pemohon
Pemohon adalah pihak yang mengajukan permohonan yaitu :
1. Orang/perorangan
2. Perkumpulan.
3. Badan Hukum (CV, Firma,Perseroan).

Lisensi
Pemilik merek terdaftar berhak memberikan lisensi
dengan perjanjian bahwa lisensi akan menggunakan
merek tersebut untuk sebagian atau seluruh jenis
barang atau jasa. Perjanjian lisensi wajib dimohonkan
pencatatannya pada Direktorat Jenderal Hak
Kekakayaan Intelektual dengan dikenai biaya dan akibat
hukum dari pencatatan perjanjian lisensi berlaku pada
pihak-pihak yang bersangkutan dan terhadap pihak
ketiga
 Dasar perlindungan Merek

Undang Undang No 15 Tahun 2001 tentang merek (Undang-Undang Merek)

Pengalihan Merek Merek terdaftar dialihkan dengan cara :

[Link].
2. Wasiat.
3. Hibah.
4. Perjanjian.
5. Sebab-sebab lain yang dibenarkan
oleh peraturan perundang-undangan. .
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 Thank You
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