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Look at the pictures
1. What information do you get from the first picture?
2. What information do you get from the second picture?
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ADVERTISEMENT
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Learning objectives:
1. Students are able to understand the details of a product or service.
2. Students are able to identify features of product or service advertisement
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DEFINITION
SOCIAL FUNCTION
PART OF ADVERTISEMENT
GENERIC STRUCTURE
LANGUAGE FEATURES
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An advertisement is a notice ,picture,
and/or a set of words used to inform
people about job vacancy or to persuade
people to buy a product or use a service.
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WHERE CAN WE FIND ADVERTISEMENT?
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PRODUCT
VACANCY
SERVICE EVENT
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To persuade the public to
THE SOCIAL FUNCTION OF purchase the product,
ADVERTISEMENT
to use the service, or
to join the events
it promotes
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Title/Name of product
Description/Content
Slogan
Logo
PARTS OF ADVERTISEMENT
Date
Price/Cost
Image/Illustration
Address/Contact
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Title
description
Image
Slogan
Contact
z Connotation
Feeling in a word Sofa: comfort
Compound words
Example: Best quality/ durable device
LANGUAGE
FEATURES Positive words
Example: Effective/ The best result
Persuasive
Example: You ca get rid of the dust quickly
Grammatically features are sometimes ignored
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SMALLER, BETTER?
ONLY FOR MIDGETS
Try out our new SUPERBURGER
Only at BURGERY
Delivery? Call 021-4567890
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How long is the discount time given to the customers? What is the writer’s intention in writing the text?
A. A day
A. To describe the usage air conditioner.
B. A month B. To tell the reader to observe this product.
C. To give information about air conditioner.
C. Every month D. To persuade the people to buy this product.
D. Every Februari
TEXT 1 TEXT 2
ACER EXCLUSIVE OFFER! The 10 Megabyte Computer System Only $6000!
[Notebook Aspire 5710z] New From Joni’s Electronic Shop
Specification: 10 Megabyte Hard Disk
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Intel Dual-Core Processor 2 GHz 8-Bit Microprocessor
15,4? WXGA Acer CrystalBrite TFT LCD Disk Controller
512 MB RAM Sand Disk 64K RAM
DVD Super Multi Double Layer Drive Memory-Mapped Video Display Board
Powered By UBUNTU Linux OS 24? Monitor
2 Year Guarantee “Thinking Ahead For The Future”
So, If You Want This Notebook. Call us on:
0875493456
The advertisements are useful for someone who ….
A. needs a new notebook and a computer
B. needs a printer and a flash disc indeed
C. wants to hire a notebook and a computer
D. wants to exchange their old computer with the new ones
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What is the writer’s intention in writing the text?
A. To inform about Ikan bakar Jimbaran
B. To attract people to buy the food offered
C. To describe about the restaurant
D. To inform about Dance and music permormance
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Who will be interested with the advertisement above?
A. The people who like traditional food
B. The people who like to consume fast food
C. The people who want to taste balinese food
D. The people who has low budget for dinner
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What is the special offer of the product?
A. We can order it only in Bali
B. The food has a cheap price
C. They provide special music show
D. The food will make the people come again
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The Ikan Bakar Jimbaran restaurant is located in Jl. Kramat Watu No 13, Serang, Banten,
Indonesia
What is the meaning of the underlined word?
A. The the restaurant will deliver the order to the location
B. All food is coming from one location in Banten
C. The customer can go to Jl. Kramat Watu No. 13
D. The restaurant’s address is situated in that location
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1. Who might be interested with the advertisement?
2. What facilities are provided for the guests who want to have physical activities?
3. Both hotels are recommended because….