MARKET DN
No Kota Coverage Area
1 Jakarta DKI Jakarta & Banten
2 Bandung Jawa Barat
3 Jogja & Jateng Jogja & Jateng
4 Surabaya Jawa Timur
5 Denpasar Bali - NTB
6 Medan Sumut, Aceh, Sumbar
7 Pekanbaru Riau, Sumbar, Jambi, Kep Riau
8 Palembang Sumsel, Bengkulu, Babel, Lampung
9 Balikpapan Kaltim, Kalsel
10 Makassar Sulsel, Sulteng, Manado, Gorontalo, Sulbar, Sultra
Market Size
Status
Figure Harga
Kantor & Packaging Proteksi
Sewa
Plan
Sendiri Rp 4,606,159,242
Sewa Rp 19,527,241,346 Rp 19,500,000,000
Sendiri Rp 29,699,875,696
Sewa Rp 25,571,491,215
Sewa Rp 7,593,779,359
Sewa Mei 35-40 Jt Rp 9,278,170,053
Sewa April 30 Jt Rp 5,392,235,777
Sewa April 30 Jt Rp 5,747,596,160
Sewa Juni 30 Jt Rp 2,361,299,191
Sewa Mei 30 Jt Rp 10,702,751,165
Rp 120,480,599,204 Rp 19,500,000,000
Size Target Market Share
Total MI Packaging MI Proteksi
Rp 4,606,159,242
Rp 39,027,241,346
Rp 29,699,875,696
Rp 25,571,491,215
Rp 7,593,779,359
Rp 9,278,170,053
Rp 5,392,235,777
Rp 5,747,596,160
Rp 2,361,299,191
Rp 10,702,751,165
Rp 139,980,599,204 Rp - Rp -
Target Market Share Mark
MI
MMG PRI Total Market Share
Packaging
Rp 1,250,000,000 Rp 1,250,000,000 1
Rp 920,000,000 Rp 920,000,000 1
Rp 1,470,000,000 Rp 1,470,000,000 1
Rp 1,220,000,000 Rp 1,220,000,000 1
Rp 970,000,000 Rp 970,000,000 0
Rp 550,000,000 Rp 550,000,000 0
Rp 450,000,000 Rp 450,000,000 0
Rp 550,000,000 Rp 550,000,000 0
Rp 300,000,000 Rp 300,000,000 0
Rp 350,000,000 Rp 350,000,000 0
Rp 8,030,000,000 Rp - Rp 8,030,000,000 4
Marketing Rencana Skema Marketing
MI MI MI
MMG PRI Total MMG
Proteksi Packaging Proteksi
1 0 3 5 2 1 1
0 1 1 3 1 1 1
1 2 1 5 1 1 2
1 0 1 3 1 1 1
0 0 1 1 1
0 0 0 0 1
0 1 1 2 1
0 1 0 1 1
0 1 0 1 1
0 0 0 0 1
3 6 8 21 5 4 11
-1 -1 -5
Skema Marketing Proteksi
PRI Total Rumah Sakit Puskesmas Klinik
4 8
2 5
2 6
1 4
1 2
1 2
1 2
1 2
1 2
1 2
15 35
-7 -14
Proteksi
Massage & Food & Baking &
Dokter Praktek Bidan Praktek
SPA Beverage Bakery
Packaging
Retail
Transportasi Fashion Horeca
Convinience GT
Apotik &
Instalasi
Farmasi
DISTRIBUTOR MAPPING (DIST NASIONAL - UTAMA AREA - PERIFER AREA)
DIST
SUMATRA
1 EMERALDIKA SINAR CEMERLANG - Sumsel Rp 400,000,000
2 CAKRA MEDIKA ANTARNUSA - Medan Rp 400,000,000
3 PT MEDIKA ANDALAS - sumbar Rp 150,000,000
4 PT. PELANGI RAPHA SEMESTA - Batam Rp 150,000,000
5 PT. SEPAKAT ANTAR BERSAMA - Aceh Rp 150,000,000
6 PT. BATANGHARI GLOBAL MEDIKA - Jambi Rp 100,000,000
7 PT INTI MEDIKA SANTOSA - Bengkulu Rp 100,000,000
8 PT NKR (NUSA KHARISMA RAYA) - Lampung Rp 100,000,000
BP SUMATRA Rp 1,550,000,000
Market Share 12%
DKI - JABODETABEK
1 PT. MUSTIKA SARANA PIRANTI Rp 600,000,000
2 PT. CAKRA MEDIKA UTAMA Rp 150,000,000
3 [Link] KENCANA PERSADA Rp 100,000,000
4 [Link] BERKAH ANUGRAH Rp 150,000,000
5 PT. NAFA MEDIKA Rp 100,000,000
6 PT SYIFA - KARAWANG Rp 100,000,000
7 PT LESTARI - SUBANG Rp 50,000,000
BP DKI Jabodetabek +Banten + RNI Rp 1,250,000,000
Market Share 11%
KALIMANTAN
1 PT. NUTRIMED ASADTEK - Kalsel Rp 100,000,000
2 PT. MURINDO - Kaltim Rp 150,000,000
3 PT. CARENDRA ALKESINDO - Kalbar Rp 50,000,000
BP KALIMANTAN Rp 300,000,000
Market Share 20%
SULAWESI
1 PT. MULTI SINAL MEDITRON Rp 150,000,000
2 PT SURAMANDO Rp 50,000,000
3 PT WALLET MEDIKA Rp 50,000,000
4 AGRA LOKA Rp 50,000,000
5 PT ALVINDO FEROS ALKESINDO Rp 50,000,000
BP SULAWESI
Market Share Rp 350,000,000
JABAR
1 PT. MUARA SAKTI Rp 400,000,000
2 PT. NUSA KHARISMA RAYA Rp 150,000,000
3 PT CENTRA BANDUNG RAYA Rp 50,000,000
4 PT. ALPHA TIRTA Rp 150,000,000
5 PT. TUNAS SAKA MEDIKA Rp 100,000,000
6 PT. MUZAMAL VENTURE MEDIKA Rp 70,000,000
BP JABAR Rp 920,000,000
Market Share 15%
JATENG - DIY
1 PT. PANDA MITRA Rp 450,000,000
2 PT. TUGU ANDALAN - DIY (RSUP Sardjito) Rp 20,000,000
3 P. ALMEERA - DIY Rp 100,000,000
4 PT NISINKO - DIY Rp 50,000,000
5 PT. APD - Khusus Bedah Central DIY Rp 50,000,000
6 PT. CAHAYA MEDIKA ALKESINDO - Jateng Utara Rp 450,000,000
7 PT. BERDIKARI ALKES SEJATI Rp 50,000,000
8 PT. MAJASA Rp 50,000,000
9 PT. DAHDI JAYA Rp 50,000,000
10 PT. WENDRO USAHA Rp 50,000,000
11 PT. ELANG MAHESA Rp 50,000,000
12 PT. GLOBAL SINAR MEDICA Rp 50,000,000
13 PT. MULAWARMAN KESADA Rp 50,000,000
14 RNI JATENG 1
15 RNI JATENG 2
BP JATENG-DIY Rp 1,470,000,000
Market Share 31%
JATIM
1 PT MIMAR Rp 100,000,000
2 PT. RANIA Rp 150,000,000
3 PT. MULTI MEDIKA MAKMUR Rp 350,000,000
4 PT. GLOBAL SATRIA MUDA Rp 120,000,000
5 PT. MASWINDO CATUR PERKASA Rp 100,000,000
6 PT. SEJATI GLOBAL MEDIKA Rp 100,000,000
7 PT. HARLISA ANUGERAH Rp 50,000,000
8 PT. LINTAS CITRA Rp 50,000,000
9 PT. SARANA MEDIKA Rp 50,000,000
10 PT MULYA HUSADA JAYA Rp 50,000,000
11 PT. ANUGRAH SANTOSA ABADI Rp 50,000,000
12 PT. BERKAH BUANA ASTADECA Rp 50,000,000
13 PT. MILLITRUSH
BP JATIM Rp 1,220,000,000
Market Share 13%
BALI NTB
1 PT. ERSA PRIMA MEDIKA Rp 500,000,000
2 PT. BALI MEDICAL Rp 70,000,000
3 PT. ADHY BARASTA ASTY Rp 250,000,000
4 PT. BANYUMAS DENPASAR Rp 100,000,000
5 PT BINTANG MANDIRI Rp 25,000,000
6 PT. RIZKY EDULAB Rp 25,000,000
BP BALI NTB Rp 970,000,000
Market Share 30%
ERIFER AREA)
TOTAL BP FASKES DN
Rp 8,030,000,000 2025 / MONTH
DISTRIBUTOR AREA MAPPING
AREA UTAMA PROGRESS
Perifer SUMSEL DEAL
Utama SUMUT DEAL
Utama SUMBAR DEAL
Utama RIAU DEAL
Perifer BANDA ACEH DEAL
Perifer JAMBI ON PROGRESS
Perifer BENGKULU ON PROGRESS
Perifer LAMPUNG ON PROGRESS
AREA UTAMA PROGRESS
Utama JAKARTA & TANGSEL DEAL
Utama BANTEN DEAL
Perifer JAKARTA DEAL
Utama BEKASI-CIKARANG-KARAWANG DEAL
Utama BOGOR SEKITAR DEAL
Perifer KARAWANG DEAL
Perifer SUBANG DEAL
AREA UTAMA PROGRESS
Perifer KALSEL DEAL
Utama KALTIM DEAL
Perifer KALBAR ON PROGRESS
KALTENG MASIH CARI DIST
KALTARA MASIH CARI DIST
AREA UTAMA PROGRESS
Utama SULSEL DEAL
Perifer SULUT ON PROGRESS
Perifer GORONTALO ON PROGRESS
Perifer SULUT DEAL
Perifer Makasar
AREA UTAMA PROGRESS
Utama JABAR DEAL
Perifer BANDUNG RAYA DEAL
Perifer BANDUNG RAYA DEAL
Utama PANTURA SUBANG- CIREBON ON PROGRESS
Perifer GARUT-CIAMIS-CILACAP ON PROGRESS
Perifer JABAR ON PROGRESS
AREA UTAMA PROGRESS
Utama JATENG DEAL
Perifer JOGJA (KHUSUS RSUP SARDJITO) ON PROGRESS
Perifer JOGJA DEAL
Perifer JOGJA ON PROGRESS
Perifer JOGJA DEAL
Utama JATENG - PANTURA (START PEKALONGAN KE R DEAL
Perifer PURWOKERTO-BANJARNEGARA-PURBALINGGA ON PROGRESS
Perifer CILACAP ON PROGRESS
Perifer BREBES-TEGAL-PEMALANG ON PROGRESS
Perifer AJIBARANG -KROYA-GOMBONG-KEBUMEN ON PROGRESS
Perifer JOGJA (RETAIL KE DINKES / PUSKESMAS) DEAL
JATENG
JATENG
JATENG
JATENG
AREA UTAMA PROGRESS
Utama JATIM & MADURA DEAL
Utama MALANG RAYA DEAL
Utama SURABAYA RAYA DEAL
Perifer PANTURA - JATIM ON PROGRESS
Perifer PROBOLINGGO-JEMBER-BANYUWANGI ON PROGRESS
Perifer KEDIRI-BLITAR-TULUNGAGUNG ON PROGRESS
Perifer NGAWI-MADIUN-PACITAN-MAGETAN ON PROGRESS
Perifer KERTOSONO-JOMBANG-PONOROGO ON PROGRESS
AREA UTAMA PROGRESS
Utama BALI DEAL
Perifer BALI ON PROGRESS
Utama BALI ON PROGRESS
Perifer NTB DEAL
Perifer NTB DEAL
###
Rp 8,030,000,000
17%
SHORT TERM
SATU PROPINSI ; SATU DIST
57,142,857
FOKUS PEMBAGIAN
BEDAH SENTRAL BY ACCOUNT RUMAH SAKIT
LAB & CSSD BY FOKUS
BEDAH SENTRAL BY ACCOUNT RUMAH SAKIT
BEDAH SENTRAL BY ACCOUNT RUMAH SAKIT
BEDAH SENTRAL BY ACCOUNT RUMAH SAKIT
BEDAH SENTRAL BY ACCOUNT RUMAH SAKIT
BEDAH SENTRAL BY ACCOUNT RUMAH SAKIT
SHORT TERM
SATU PROPINSI ; SATU DIST
SHORT TERM
SATU PROPINSI ; SATU DIST
STATUS FOKUS
DIST UTAMA RS RS PEMERINTAH
DIST UTAMA RS RS SWASTA
DIST PERIFER LABORAT RS
DIST PERIFER BY SPESIFIK AREA
DIST PERIFER BY SPESIFIK AREA
DIST KHUSUS BY RS ISLAM SE-JABAR
STATUS FOKUS
DIST UTAMA CSSD & POLI
DIST KHUSUS ALL
DIST PEFIFER RS PEMERINTAH
DIST KHUSUS LABORAT RS
DIST PEFIFER RS SWASTA
DIST UTAMA BEDAH SENTRAL
DIST PEFIFER BEDAH SENTRAL
DIST PEFIFER BEDAH SENTRAL
DIST PERIFER BEDAH SENTRAL
DIST PERIFER BEDAH SENTRAL
DIST PERIFER POLI & IGD
STATUS FOKUS
DIST UTAMA DINKES
DIST UTAMA BEDAH SENTRAL & CSSD
DIST UTAMA BEDAH SENTRAL & POLI
RS MATA (
DIST PERIFER BEDAH SENTRAL
DIST PERIFER BEDAH SENTRAL
DIST PERIFER BEDAH SENTRAL
DIST PERIFER BEDAH SENTRAL
DIST PERIFER BEDAH SENTRAL
STATUS FOKUS
DIST UTAMA RSUP RSUD
DIST PERIFER DINKES
DIST PERIFER RS SWASTA
DIST PERIFER NTB BARAT
DIST PERIFER NTB TIMUR
Rp 1,550,000,000
Rp 970,000,000
Rp -
Rp 300,000,000
Rp 1,250,000,000
Rp 1,015,000,000
Rp 1,220,000,000
Rp 1,470,000,000
Rp 7,775,000,000