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Digcomm Book

INTERCONNECT- digital communication book pdf

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Alina Singh
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28 vues160 pages

Digcomm Book

INTERCONNECT- digital communication book pdf

Transféré par

Alina Singh
Copyright
© All Rights Reserved
Nous prenons très au sérieux les droits relatifs au contenu. Si vous pensez qu’il s’agit de votre contenu, signalez une atteinte au droit d’auteur ici.
Formats disponibles
Téléchargez aux formats PDF ou lisez en ligne sur Scribd
CONTENTS Preface _ INTRODUCTION What is Digital Communication? . Media Richness Theory 5 EMAIL we TA, ot cengueaet Introduction to Email Prefatory Elements of an Email Structure of an Email Language Register: Formal and Informal Email Etiquette ‘Types of Email Writing an Enquiry Email Making Arrangements and Appointments Writing a Sales/Persuasive Email Introduction to Facebook Constructing Self Using Facebook Facebook Profile and Facebook P. CONTENTS || vii sapiens Bea pe Donan Poe 7 nstagram Btiquette 100 WnatsApp MESSENGER introduction to WhatsApp Messenger 107 sypes of Accounts 109 Register of Language m WhatsApp Lingo 112 Voice Messaging 116 7 Sharing Documents Creating Groups WhatsApp Etiquette Biocs Introduction to Blogs ‘Types of Blogs How to write a Blog Key Components of a Blog Blog Etiquette VLOGs Introduction to Vlogs Ethics for Influencers Types of Vlogs sYLLABUS GENERIC ELECTIVES LANGUAGE COURSES DIGITAL COMMUNICATION I Credit distribution, eligibility and pre-requisites of the course Course Title | Credits | Credit Distribution of the Course] Eligibility | Pre- & Code Lecture’ | Tutorial | Bractical/ tll aamaeamaall eae Practice of the Course Digital 4 3 1 0 Passed | NIL Comm- Class XI unication-I LEARNING OBJECTIVES whe ies a8 6 ni Regano-gonubeunt A To hone skills for online communication and provide i 1 : in the digital world. + To effectively present themselves in personal and profes mediums. LEARNING OUTCOMES + By studying this course, students will b emerging forms of digital communicati in their everyday contexts, be it in social pREFACE Communication works for those who work at it. —John Powell munication is the same old communication that now owns a smartphone. good communication apply to digital communication. The 7 Cs of communication—that your message should be clear, concise, concrete, correct, coherent, and courteous—are as much the cardinal rules for digital communication as Digital com All the rules 0 complete, they are for any other kind of communication. If you wish to express yourself to your friends or need to convey an idea to your peers, or make a presentation at your workplace, you will need to be equipped with the hasic tools of communication. You might be the brightest person with the most brilliant ideas but if you do not have the skill to communicate them, you are no better than the as no ideas worth conveying. Add to the 7 Cs the three magic words— person who h thank you, please, and sorry—and you will make more friends, annoy fewer people and 10 Giadisy ass2inuemo> get your work done with ease. The value of good communication skills cannot be enphaaa to convey a message exactly as you intend is a high skill a life, be it personal or professional. With the boom in tec has moved to digital platforms and along with the skills require a thorough understanding of the digital media as help you do just that—master the art of digital commun with most mediums of digital communication bul of us use language but only some of us are g are familiar with various forms of digital com had to communicate with a few peo ad But with the world shrinking to fit int xii || INTERCONNECT revolution, the contours of life have changed. We are now communicating in different time zones. And we use various mediums to do this— Meeting Deon 11 international conference sitting at home via Zoom, a video cf Googe s friend via WhatsApp. The possibilities are infinite and the yage tn Because we are living in a world that is fast getting digitised, it is imperative icon learn to navigate our way through this world. at we has been said earlien all the rules of good communication apply y q communication. Add to that an understanding of the technicalities of yy “Bi platform or medium that you are using and you are an effective communiaiag yl world. While most of us are very pleased with the convenience and the speed 4 A communication process in the digital world, there are many who warn 4 about qe dangers of this digital revolution, Issues of privacy, psychological Tamifications of ing one’ life in a virtual world, decreasing attention spans, and increasing loneliness amide of hundreds and thousands of friends/followers, are some of the concerns that have heey raised by educators and mental health experts. While itis unavoidable to not bea pan of the digital world, it helps to be aware of the pitfalls and to exercise cation I also been noticed that the digital platform lends itself very easily to abusive ‘The impersonality of the screen makes it easier for people to be rude to each other It is important to remember that good manners never go out of fashion, whe communicate verbally or through digital platforms. The golden rule of commun to speak unto others as you want them to speak unto you. And we would have this in all caps had it not been for the fact that we would have appeared rude | With this book, we hope to be able to make you good communica digital world. We understand that all of you are familiar with the communication and have been using these tools actively for some time. of English language and communication, we have noticed that the | some guidance to improve themselves. With Covid, the reliance of the: Process on digital tools increased manifold. While digital technolo: godsend during those difficult times, it was also noticed that commi digital means led to miscommunication and friction. For nst I students now rely on WhatsApp to communicate with teachers, have been shocked and dismayed by the impolite ways in whie The students, on the other hand, have no clue about t Meet, over PREFACE || iti gers so much. Another example that readily comes to mind is of students sending icache™ ts via email. The assignments go to spam because the email ID of the student asi vprincesspriya@[Link]! or ‘brainy1234@[Link], and the student believes that is PF : ®creacher has missed evaluating her/his assignment and given a zero. This causes stress the not only for t the student but also the teacher who has to look everywhere to locate the assignment. And a medium that was used to save time and effort ends up wasting more me and energy: ‘That is the result of students using the tools of digital communication ti thout learning how to use them. ‘The need for training in the field of this new and wi indispensal ble means of communication was felt acutely in the English department. With this need in mind and an aim to make the students adept at using the tools of digital munication, this course was introduced. We hope that this book will not only be a ‘eeful resource for teachers but will also help the learners navigate the brave new world of digital communication and master it. com Kuntal Tamang walls Fi eae, -— INTRODUCTION wHAT IS DIGITAL COMMUNICATION? Digital communication is the use of online tools such as email, social media messaging vd texting «0 reach other individuals or a specific audience in order to share or receive sp message. Even something as simple as reading the text on a webpage is considered digital communication. Therefore, any type of communication that relies on the use of digital technology is called digital communication. ‘The professional world has much to gain from the advantages that digital communication brings. As Mitchell Kapor puts it, “Digital communications media are inherently capable ofbeing more interactive, more participatory, more egalitarian, more decentralised, and less According to Robert Danielson, the four primary benefits of digital communication methods are: » Communication is instant and fast-paced: Valuable information as soon as the sender hits the Enter or Send button. Ti communication to a business are obvious. + Communication is extensive: One message can be sent instantly, effortlessly, and at no additional cost. The 1 is unprecedented and a social media post: z 3 + Communication is convenient: The ease encourages people to do it and ensures anywhere and at any time creat employee productivity and suce also contributes to improved a : 8 these advantages that have 'gital revolution has led to the a¢ _— ECT ll paercOnn ion. With $ and use non ; a becoming sychange am all levels have bec« y we access aaah individuals . ways and in an ae digital. a ser ; r event ti mamated a" User yg vec 10By IM — * the Wnt er INC reasing oe have St es more than half o| A population hag and ih i ing, f 4 reas ote Teal media to online shopping, from web applica. a et user From § and entertainment services, these systems haye | tions, l Ines on fe. These systems maximise the etd to “ a oe yal : our every ae y the fanction!né ape solutions for inaividual users, and facilitate com, reliable $ led to an enormous amount of data being created in 's society into what is called the Information Age, To sy see itis imperative that we become digitally Titerg an a t is not just the content but also the medium of cor te ificance. AS media theorist Marshall McLuhan put it, “the m that Sate that it becomes important to understand Media Richnes ae MEDIA RICHNESS TH FORY (MRT) es of communication in their abilities to con rich a source of communication is, how much information is being transferred from the sender to the 1 to this theory, proposed by Richard L. Daft and Robert H. Lengel, forms of communication have different levels of richness in the I MRT, also known as Information Richness Theory, helps 1 message. Less rich for MRT compares all typ When we speak about how provide. communication most suited to convey ou! such as text messages and written letters do not contain the kind « be conveyed through rich media such as video conferencing or fé As the form of media becomes richer, the receiver has more cues such as voice inflection, facial expression, hand gestures, body la . i has its own distinct advantages and disadvat pa aL these so that we may use the medium eG effectively. The need to select the appropri of the message being conveyed ae feedback, then we must srs ia se the richest form of medium. Fe your institution and have invited a ah ; i eae circumstances, ue re. D have to inform the keynote spea 2, You minute: e cancellation. What form of comm tunication will you empl about ae the information? Will you send an email, ker ge spe I? Let’s take another example. You have designed your spines a get feedback from your colleague report and ¥ = report with graphs and tables. Will ey et eediacicoii gl You print out the e A read have it counced oe wil ever] ee bec attached? with t ing to MRT, the following is the descendin Pe ae video systems, audio systems, oe somewhat rich, lean, very lean mediums, very rich, ‘ancelled at the last wey the scheduled time OY to ensure that the 86 OF will you make Organisation’s annual uu submit the report, you call a Meeting and read out ntire report and make copies for Il you send an email to everyone Ker just two hours before @ text messa s before yo i order of media in terms of text systems. These are also called icher Mediums MORE EFFECTIVE Richer 14d buisgibe dtaakigqua -to-Face —_ a shi Ylediasiton) nati Gan EFFECTIVENESS OF COMMUNICATION All INTERCONNECT her the media the better, at the ric e 5 thi ie noy hich does not involve uncertainty and heed er the media the better. For instance, when oa I] employees, We feta lean media that get to a ing al details that might complicate thingss But when we have ‘a d does not have a straight or clear solution, we riled when a team needs to finalise pene for a client Presentation media. Rich media adds context toa a A leads to nuanced and decision making. Selecting the Baprep re medium to deliver the aa effective communication in the digital world. Digitisation has impacted the world in a big way and India pean dollar digital economy by 2025. But, as per the Multiple Indicat ‘ample Survey Office (NSSO) released in March 2093, of respondents in the 15-29 age group reported an inability to do basic Published in The Print, the survey pointed out that 73% lack routine em as adding an attachment. Such finding are dismaying given India’s aspirati the IT Hub of the world. The 15-29 age group represents more than a gi und 27.5 percent. The lack of ICT skills in this youn ight feel thi ile we Mi , - ation WI direct communic discussion, the lean rules in a memo (0 @ addition: that is equivocal ant instance, trillion- report of the National S population, aro population, as indicated by the survey, does not bode well for the ‘many in an increasingly digitised world. It is with the intent of equipping the young generation with all the communication skills required in this rapidly digitising world that been developed. While technology is the base on which the archi world rests, it is the linguistic and communicative skills that are this world. This book is designed to help you in understanding mediums of communication that have become intrinsic to ot devoted to a specific mode of digital communication—Em: WhatsApp, Instagram, Blogs, and Vlogs. The chapters are ii and may be gone through in any order, Exercises, at ‘es oe chapter are meant to not only enhance “1 ntribute towards a comprehensive continuous e UGCE (Undergraduate Curri : ea ( urriculum Framework "ducation Policy 2020, Th F . ihe appendix at the end of the INTRODUCTION || 5 ms of social media that have become popular in recent times. Also f ihe new platfo previous year’s question paper of Delhi University. jpctoaed 9 worKS ITED hell. Electronic Frontier Foundation Information. 1993, rapt fe bert. “Digital versus Traditional Communication? [Link] . 4, Danielson a “India Has $1 Trillion Digital Dream, but 73% Youth Lack Basic Email Skills, 3 seal a anon edited by Asavari Singh. ThePrint, 27 March 2023, [Link] Shows N° emall To not have an email address is the digital equivalent of being homeless, —Dela Quist | pallaviisa marketing manager at Vriddhi Software. She is working on her presentation | hich is due the next day. As she frantically prepares her slides, a pop-up of an incoming email from her boss shows up, asking for an immediate update on the status of her presentation. She leaves her work to answer the email. When she gets back to her presentation, another email pops up. A colleague is asking for a document. She responds again. Pallavi finds emails distracting and intrusive. She, like 75% of the email users, as per a report by Vision Critical a emails as hostile, boring and a waste of time. Only 25% of email 1 : friendly, interesting and useful. What is it that Pallavi effectively and as a valuable tool in her work life? Cor Email, or Electronic mail, is one of the most popular f Itis a mode where people exchange messages, comput using the internet. Email was first introduced in 1971 ¥ programmer, found a way of transmitting mess: Advanced Research Projects Agency Né the modern internet. Email has grown to be a vital medi has remained so despite the rise of other ae many. It has become one of the '0 the figures released by Radicati, a billion active email users world ‘SWarter of the world’s total popu — 10 II INTERCONN! JECT ommunication, where messages reach yy, ns of i Jiable meas OT Emails are flexible. They can carry mecn'eg sare F seen as ne and C08 without fos of UME oj multimedia contents/attachments, tt ig therefore, wig, infor graphic, audio, V1 MY sme the most dependable form of Professional} omy tpg a that emails have Oe ording to Digital Marketing Ramblings (DMR), greg busines settings “> 121 emails each day. Its usage is only estimates fe eit eceiv js believed to 1 aa Fig. I. The two ARPANET computers between which the first email was exchanged. MERITS: Partners, as well as their employ delegating, monitoy channel of Toutine EMAIL || 11 new launches. - tis i inform about considered one of the most effective digital marketing to0ls Pyiait-] UROL tte te) Deliver Eel Caner The average expected ROlis $40 for every $1 you spend on email marketing. Fig, 3. Email Marketing and Return on Investment + Email lends validity: It’s common in the professional world to hear people say “Put it in an email”. Just as in the offline world nothing is final until it is written, in the new business world, nothing is official unless it is communicated through iets) channel of email. + Email is a gateway to the digital world: As part of this global world, an email ID is an essential identity of a person or a is for hunting jobs or accessing social media accounts such or Instagram, you need an email ID. Similarly, a pi sense of credibility to any business. | INTERCONNECT 12 | DEMERITS rial time-waster/work detractor: Sending and Teceiving ema: «Email as ime and effort. It can distract employees fro, can Jot of wasted tims : nf “ ™ compley leg job, According to an article, “Death by Information Overloag Sah le job. people took an average of twenty-five minutes patty, Business Reviews task after an emai 2300 Intel compan} messages received i] interruption. The article also quotes the resul yy employees revealing how they perceived one-thirg Su to be unnecessary.’ Of the TIPS TO DEAL WITH EMAIL INTRUSION ‘Allocate a specific time for email processing. Make folders for different mails and look at the ones attention. The rest can be processed at the time allotted i during your work day. If you have not opened an email from a particular so categorise it as spam. ‘The sender of emails must ensure that emails a and only to those recipients who need to get the : Information Overload: People tend to send bad jokes, chain letters, or irrelevant memos all”). Going through such unwanted emails is a EMAIL || 13 SPAM: SHARE OF GLOBAL EMAIL TRAFFIC 201 1-2022 am can De defined as an unwanted message, usually of commercial natin pin advertisement, sent to somebody via email. In 2022, nearly 49 one = ; ee E is a worldwide were identified as spam, up from 46 percent in 2021. In 2022, lume of spam emails was registered j the highest vo! ‘gistered in February—a i nc of email trafic worldwide? OT percel __ ot sited for complex and sensitive messages: People overestimate thee ability to communicate via email. An email is typically suited for routine messaging. Even when emai is used for marketing, effective messaging involves simple and clea coe Emails must be avoided for complex messages. a verdependency on emails: There isa tendency in our workplaces to be overd f on email for communication. Email is only one of the many commt available. The other popular mediums are face-to-face communicati messaging and intranet. Depending on the nature and urgency 0 must choose an appropriate channel. If it is an urgent message and possibly a telephone call works better than an email. Similarly, wl complex messages involving negotiation or elaborate discussion, news, emails cannot replace face-to-face communication. \ ! / ~ = @: it 0. THINK AND DISCUSS ‘ Read the following case of Twitter's globa ‘nd answer the questions that follow. a 14 || INTERCONNECT YOUR EMAIL SAYS, “YOURE FIRED?” THE CURIOUS CASE OF MCSWEENRy, ember 16, Twitter sent an email to fe employees to make a ae On ay any under new, stricter rules or resign. ‘The email asked employes or are i “gant to be part of the new Twitter” and ‘no! to resign, Twines © dag Sinead McSweeney, did not click on yes due to a lack i Boalt everal issues, including her contractual entitlements. As she ignored the Ne Oe s 1 Twitter locked her access to internal IT systems, emails and the Dybjjg ls ki er as if she was never a part of the company, a ie - Minty SOU ‘yes if president of policy, email , claimed Twitter humiliated h ever a pa received an email confirming her “voluntary resignation” on November 1th s n injunction telling the court that she has not technically resigned from her email authorised by Twitter's new owner, Ee by not responding to a generic Read the full article here, as if she’ still a part of the company. However, thi she is a full-time worker, and McSweeney will hi her position Deets Discussion Questions 1. What are McSweeney's arguments against her ‘voluntary resigna 2. What do you think of Twitter’s use of emails to fire people? 3. Can an email replace a complex negotiation and why? 4. Can you think of other instances where an email is inapp PREFATORY ELEMENTS OF AN EMAIL. Gmail, Yahoo and Hotmail are some of the popular e domain you use, for the sake of usability, there are certait in an email interface. These features are: 7 1. To Thisis where the email address/es of the pri the email addresses are error-free as any error y 6 * in this Be sition: The message you write is placed here. Creati ;, Compo’ : hment: Using this feature, you may attach a document or a ._ Attachment: EMAIL || 15 abbreviation for “Carbon Copy” Ifyou wish t . This is 27 '0 send a copy of your email i ‘cipient, you must plac cc one other than the primary recipient, y« Pl ym 1050! his/her email address here. abbreviation for “Blind Carbon Copy” When cc: THIS IS a are sending a copy of your email to his, ee either the primary recipient or the person to this you place an email address /her email address without whom you have sent the Ce, revealing is field is to announce the content of the message, Sac era attempt to write a subject line which g yine text. One the message is about. A well-written subject ides of tae him/her to attend to the email as requ seo cea unprofessional and is usually di a subyer Preferably in a single- ives the reader a clear line grabs the reader's red. A messages without lumped as unimportant, ‘ing a well-written message important skill in the modern workplace. How to write an email is dealt with js an im| 5 ina later section. multimedia file that . t you wish to send to the recipient. 16 II INTERCONNECT KNOW YOUR EMAL yw WELL po YOU L INT, . HO! EI A Quiz TIME: ds already discussed, an email interface ia a, Explore your email account and write the. My Mog answers bait 1. Lam the folder where yor ils that 4 : 9, Lam the folder where you can keep emails that you are Working on but a, * ready to send. I am . In addition t the a features that are essent 1 will find the received emails. lam , J show that a message cannot be ignored. I am .. [am the folder where you can find emails you have sent. Iam 5, Lam the storehouse of your account. You can save documents and prese in my space. I am ... Tcontain all the email addresses and other personal data. Iam .. STRUCTURE OF AN EMAIL Emails and conventional letters can both be seen as written forms of co entailing the ability to write using correct grammar, appropriate concise sentences. Yet, when we compare emails with a conventional le é distinctly varies from the latter. Emails are more direct, quick, highly p yet personalised communication, which facilitate quick response and « action, quite unlike the traditional letters. While the mechanical elements of email are standardised, the la write an email requires close attention and practice. This section you learn how to write different types of emails. The first step is structure of an email. It has a clear logical structure usually inco elements: 1. Subject Lines i : Ae te Every email, whether formal or informal ne which specifies the content of the email, 2. Salutation: i ae wutation: Much like traditional letters, emails EMAIL |) N72. and your relationshi ith “ot ing on the context an P With the retipieny, i ere propriate salutation: You may choose seal ace 4 Mr/Ms./Mrs Ipshita: Highly formal and mosth Dear Mr. 'Y Used at first acquaintance, Ipshita: Less formal than the above. This tefl ;, Dear ects some sort of familiarity en the sender and the receiver, betwe (Hello Ipshita: Informal way of referrin i ly or are in the same team. In certai jaa any’ practice, It is always good he or Lona in order t pe to be with your colleagues are 8 t0 a colleague with wh iii, in multinational companies, this may be to learn or observe the no: rms followed ‘0 understand how formal/informal you while writing to them, t without any salutation: This is usually done inal iv. = after starting the chain of communicatior where, E - salutation. om you work long thread of communication » YOU may sometimes skip ing Sentence: As emails are meant to be direct, particuladly the routine ones, 7 i sentence should explain the purpose of w re. the oj 5 th writing to...’: Usually, this phrase is c “lam ! : stating the purpose of your email. i. “Just a quick note to..”: This phrase appeal because of its result-orientedness. a og action that is desired from the recip from noting information to ecg seeking answers for an enquiry OF clearly mention the action to meeting you at confirm the deli | encoNner™ )) IN! oo ‘ z e conclusions: Hope to hear from. vt - informal fi Z examples of info! know when the delivery is done, 3 me st let enue, Jus e in closing also ranges from very Sunil ii. cag: The langues eee ly formal and seldom used in emails Highly : ks in advance: Use them when you desire to a e asking something from the reg, sincerely i. Sincere’) you/Than! jarly when you 4" Best wishes: Most commonly used semi-forma] a i, Thank particul ii, Regards! iv. Cheers/Best/Al It shows certain 11 the best/Bye: Informal and a friendly way familiarity between the sender and the .——— EXERCISE -—_ Read the following jumbled paragraphs and rearrange them to ma formal and the other informal. i. Dear Mr. Raghu, ii, Just a quick note about the meeting next week. — ii, Hope you have a successful next quarter. We look association. iv. Hope to hear from you soon. 2 meet at Pirates of Grill in Saket next Tue bring the clients straight to the restauran ave is i : e ' discussion followed by dinner Does th tached j i - ed is the updated price list for our cor Previously discussed, » YOu may pass o} EMAIL || 19 m writing to infor ir pre inform you about the revised if sed prices of our prodi lucts vil from the next quarter. ag, Subject Lines Introducing revised sed prices from next t qua irter, Regards Amrit Hi Gabriel, How're you? xi. Subject Line: Meeting plans! xii, Byes Ravi formal Email: Informal Email: I inTERCONNECT sper: FORMAL AND INFORMAL 20 | LANGUAGE REGIS Register refers to the degree of formality of language. It is th a group of people i chare similar work or interests, such © Way the | register of an email depends upon the kind of message o a8 lawyer ang * .s writing the message fo, A routine message, such as 3 is writing ae on , enqui the th Pec, of a stock, is less formal than apologising for a miss ed F peopl outside your office such as your customers or esdine State higher in hierarchy such as your boss or the CEO of the eee desea , win ‘ompany, C Ss ‘4 Will be to More a os one i than writing to your teammates. “I don’t mii ron ae Me etic email from ‘ - n't nother oe ver een Fig. 5 Avoi Void emojis in a formal email EMAIL |) 2) TURES OF INFORMAL LANGUAGE FE ial Phrases: When people use informal | Colloquia : ‘mal language, they use the k : in everyday parlance, i.e. the language used in casual ae me a Howe you? or See Ya soon oF See you soon, i Ba apie : bbulary: The words used in inf i , Simpler Vocal 1 informal emails are jf - see usually simpler than in Formal To To To To To inform request enquire verify assist Poaual To tell To ask To ask To To help for chieclaah (5 kay Abbreviations: Abbreviations such as Rd for road, info for inform such a & 9% are also commonly seen in informal messages However, there are some standard abbreviations like as soon as posible (asap), for a are common to both formal and informal emails, Emoticons and Emojis: Use of emoticons and. emojis t commonly accepted in an informal email than in a { essentially textual portrayals of a writer's mood icons like :) or >:<. Emojis are small digit such as (&) (slightly smiling face), (3) with a grin) and eo (laughing face with NNECT 22 |I INTERCO! ,—_— EXERCISE -—____, aciit nformal phrases from the box to fill in the fon), ten Because | To set To | To ask | Also 0G in touch | check for with To To be To To get | Ok answer sorry help 1. To arrange: « 10. To reserve: 2, To assist: De LOVCONUICE <--p---4immec-- <2) 4, Convenient: ..... 5. Due to: . 6. To enquire: . 7. Furthermore: 18. FYR: . 19. NYR: [Link]:....... 21. PFA:. ‘Match the phrase in column A with its equivalent in column B, the 4, Mal done for you. Informal Phrases 1] Thanks for your help! ( b ) I regret to informe will not be meeting, 2] See you tomorrow. ( ) b. | I am writing to gratitude for y, 3. | Sorry, just want to let you know, I can't make it to the meeting. ( ) 4. | We promise you ( ) 5._| What do you need? () 6 | Can you...? ( ) ec Should I..,2 () ee | EMAIL || 25 ioc h. | I wanted to know if you would Thanks a like me to...? March. a i, | Thank you for the email you cha sent on 21 March, /So.../Because.../ Also (9) Jb However.../As a result.../Due Bs to.../In addition to were really sorry for () k. | With best wishes, RO tk; Please accept my apologies... 5, Replace the italicized formal phrases with the informal ones from the box below. 5. With reference to order number VB121 received on 2nd March, we are pleased fo inform you that we have sufficient stock of laptop bags for immediate delivery. However, we want to bring to your kind notice that you have not specified your preferences with regard to the colour and size of the bags. Request you to let us know your exact requirements at the earliest as the prodi in and we may soon run out of stock. You may feel free to cor assistance. i You to just note...; Re...; We're happy to let you k about...; get in touch; But; Please tell us; asap; CONNECT 6 || INTER + the email received on 5 March 2023, inquiring th : e ji, Thank you ei aga venue for your international conference be rely, i “i to inform you that Our convent, blaine is ay nthe, | la 2 oy of october. We are 2 query about the charges of the 1a a itis nee ety | a | % : sarding said esas requirements for breakfast and lunch, We me to know Y¢ tives visit us to discuss the selection of me aa te represental Pe aes Looking forward to your reply. 4 “ns the 4 vee need to know; Were delighted to share; Thanks for the email ged [ce bageny. Svalsin§.-YOUK-TSSRONSES Re; Could.. EMAIL ETIQUETTE Do's ‘dj poi email address which reflects will help people identify your email ID easily. May choose to have Professj ional use, Many students Use unpro EMAIL || 27 and up in the spam folder of the examiner, nd 0 OT jieves that she/he has not been awarded dent ed the assignment. To avoid such and si pas 1 arabes not look like a fake one. creating a situation in which ‘marks whereas the examiner ‘ilar other incidents, create a subject line in your email that will hel ys i ; IP people determi ,_ alas Four message and help them decide the action to be taken. em Me conte ; must be thoroughly proofread before sending. Althou, ackers and grammar corrections, include stay igh there are inbuilt ell ch 4 it is still important to esas sa y 7 .d other important details to avoid givi vr spelling, grammar an + rea foo ofessional self. ay ls mails your PI while sending attachments, ensure that the document you intend to send is rightly + hed. Also, mention the list of attachments in the body of the mall so thet the repent knows what to expect in the attachment. nls tis always good to add the recipient’s email address after you | “ essage. This will help you avoid accidentally sending ine Cross-check the recipient's address to ensure that the er and that there is no failure of delivery. «tse simple and classic fonts in business emails. To en accessibility, the font size should be eleven or twelv + The tone should be polite and courteous to p and genders. i + Use the “Reply-All” button sparingly. Ens is indeed required by all before hitting th esha : + Have an in-built signi x will help you save t é sign the email. a how to create * Having separate folders for d and organising emails, It he ral inrenconnet ee EXERCISE -———.. pject line for the following emails, cof | Could you Please share the, to check the statu: rust @ quick note ; ec project progression. [need the info policy guidelines asap; for the meeting tomorrow: needs to see them. ‘Thx, Deer Shankar, note tot ell you that your IP iget in we are still awaiting a reply icant understand the re hope you understand th Just a shrot ordr has been confirmed. I tuch wint you to dicsuss the terms of delivry. See you sooon. a confirmation from If you dont reply tot he we will consider the look esle wher 4 Looking forward to hee kind regards, } vikas 8 oo e on 32 OS yr them. 1 DOF ays monito | can oot wte 20 ipa | port ust inter?! post writ 2 3 unprofessional. email addresses to send personal emails. Remember th email when angry. By writing an email in anger, Iso leave a permanent proof of your anger on ferences, it is better to resolve them face-to-face rat « all capitals in an email message. Besides being hard on the eyes, it is reted as shouting at the recipient. ¢ lengthy emails. It is good to keep your business emails concise and clear. EMAIL || 29 at your office You not only escalate the email. Whenever ther than using emails, it gnore important email messages. Respond as soon as possible to avoid looking \| | "Bad news, Stevens. While monitoring your email | discovered that you're monitoring a Look... I'm sorry about the email, | T honestly didn't know I had typed it with the ock! on. Tae gy TIME TOO LONG. MS PLUS, YOURE WAST: SY TINE RIGHT Naw DON'T FORGET To INCLUDE THAT IN YOUR FATLURE ASSESSMENT. ‘rypES OF EMAIL poses. People use them for sha g orders and selling products/se of emails and learn how to Emails can be used for various pu giving routine information, placin below, we look at a few common types + Enquiry Emails + Making Appointments/Arrangements + Sales/Persuasive Emails WRITING AN ENQUIRY EMAIL Enquiry emails are messages which are routinely wri ey of products and services. Given here are hich one looks better to you? j Version 1 duct information oct: Pro} subje' pat Ganesh, sales representatives are sey i king people, often spending i ialoftheintimatrayeline s ee various clients around ee am erattspcraty; er tier viene elon lgtop° into our company database to ay proposal fora client. Some of ee aire have requested that a provide them with a tablet which is easier to carry than a laptop. eee [would like some information on the eemony-tablets(MO721~The Rugged Tablets) you specifically customise for | your clients. First, Id like to know | if this has a 10-inch screen and full HD resolution. Our reps would also need high storage as they carry a lot of data for our customers. What kind | of connectivity provisions does your tublet support? Does the tablet have any Warranty? If I can provide any further information about our needs, do ne hesitate to let me know, | Sincerely, Samhita EMAIL || 3] : Version 2 Subject: Request for Product. information of MO721, the rugged tablets Dear Ganesh, Tsaw your “Custom Made Tablet’ website and am writing to seek information regarding your Product MO721-The Rugged Tablet. Were looking to purchase 21 of these tablets in bulk for our sales Tepresentatives who wish to use them on their long and often laborious travels instead of their laptops, ears a Specifically, I would the following four questi 32 || inTeRconNECT ‘ emails is quite obvious. Versi ‘ « between the 1" eerane 10n 2 f the subject line is general ang D in, NOt hepa PvE ‘The choict sion 1, tne use ol f sion so i 5 yersion 1. et jrrelevant details without directly stating what ; el fy on unnecessary information. The seco Ught a eng cond yen. i Sign "ey sho yy etter begins as reader by giving é M time i oe vrllewritten email. The practices folie in version 2 sh consi fe id ‘iry email. Th oul eetpumb rules for writing 2 good enquiry email. They are: ld vec mation about where one learnt about the product, p, k it up by giving reasons for malan resent 3 8 the request hy hare infor ee d bad the first sentence an ‘0 that it is easy to answer, F; > Each questi int i shoulg phrase each question clearly only one topic. ‘Ask only relevant questions. If several questions are necessary, th > Men in a logical order. Politely mention deadlines if there are any. eon a friendly note hinting at the recipient's benefit, + Clos RESPONDING TO ENQUIRY EMAILS Just as the enquiry email, the response to the enquiries must be us look at how to reply to an enquiry email by analysing a response In the case of the above enquiry email with regard to the to convey the following: i, No, it is not a 10-inch screen. It is 8.7 inches and is full ii, Ye is es, the storage is 128 GB with an option to expand sto: iii, No, the battery . Y Support is 5- E loraiers ipport is 5-8 hours, depending on ss Is iv. Yes, it is 5G tablet with bluetooth connectivity. EMAIL || 33 mail, begin with the questions to which you have or PO e negatively to other questions, show the cust y H han what they asked for. Let us see the reph Positive answers, Rather omer that what you are ly to the letter: petter # Jine: Information about the MO721, Rugged Tablet, abject HB sambita, ee for showing interest in our product MO721. Here’ the information you wanted, expel Rugged Tablet does have good storage with 128 GB inbuilt capacity Yes option with expandable storage up to 1 TB. It’s an 8.7-inch screen which al oh ble your representatives to carry the tablet easily and use it while trayellin, we with a full-HD screen. i em Tablet isa very efficient 5G tablet, and fully supports Wi-Fi and Bluetooth. Our battery supports 5-8 hours of heavy usage, which is for such tablets. i (Our l-year warranty, standard in the tablet industry, ensures: trouble-free services that our customers have come to expect of ou ‘i «ieee | You may choose to see a demonstration of the various features ¢ | ‘ll visi 4) a one of our representatives who will visit you with the p1 youre interested in one such visit. Sincerely yours, Ganesh Mahajan ‘in will notice that the reply begins by answeri Patel fisher stated need of storage. Despit ‘heemal starts with what is positive in its re “ and pointing out the benefits of ea tion because each question requires an "mation and closes on a forward-look ONNECT gp | NTRS pERSUASIVE EMAIL NG A SALES! ; important email which you must learn to write imp ‘sto move the readers from an Uninteresteg D this king audience To achieve this you may Keoy inne ang nN esemal is anothe chief go ae tobeingan’ interestes readers before writing a sales letter is critical foy ig « Ic Knowing wn formation such as age, education background, culture cess. Keay, ee framingan effective sales email. Similarly, pyyey, ogre at Sp Jocation is . 5 Si Ie jy ce, social leanings and personal valu Info, such as personal preferen helps yo, il more el ir sales email more * fiectively. U ty In sales emails, unlike the routine ones, an indirect methog is In Usuualh i sales message bef «olla the readers to receive your sa Be before mak first meen company may establish their credentials as a specail a Pt of yout xample, ‘ i ree aking investors to put their money into their brand, fo Or, they hiony product features before asking customers to buy it. 'Bhligh Use the age old mrethed of AIDA: (Catch Attention, Develop Interest, a and Call for Action): + Attention: Create your email with an opening/starting that catches the of your audience, | + Interest: Develop the interest of your audience by talking about the features. Give details of the various certifications and validations from pr + Desire: Elaborate on the product's features to make them see ho them in their real life, Mould your language to show the usefulness You are asking them to buy. * Action: End the email by telling the receivers what action you € Should they click a form to register, make payment oem Here are two examples of sales emails. Look at a Promotional email by Immi, a food com specia Pts ia bs pany spi highlighting how their Immi Ramen is adding nutrition re ct cote jas been EMAIL || 37 f the best 21 sales emails of 2022 by one 0 [Link], see ssi ppplied Here how the Principle Catching Attention The email captures attention with a slogan and a photo, Developing Interest ‘The text highlights their Pe Sea ong a eee Ewe the long lineage of food in Sa ane the family and also suggests GU ec Let the problem of traditional ae noodles, thus creating an interest in an alternative Ceca Product. Run Cael oer ee Peete ects Rear Ld ee See Denn cere single goal: create a better Instant r: you feel great while tasting as delicious as you Creating Desire for the Product Teast 2 cae ee ee et See Sar eae Sori orn) whole gcONNECT 38 |! inte ation ibje ok Club—An nvit t, Book Cl A subjee esherss Dear Fi Today a reader, tomorrow a leadey he success of our student life is contingent on oul A, them is dependent not only on our individ ky rt wwe keep and learned groups we belong to, on the rae at regular intervals is an important part an with iy what we do at ApnaCollege Book Club, cisely » + preci riting this email because I am sure you'd be Interested in You know that and skills. Gaining fo Engaging ne but a, oF this rea “aly - Tha Tam w intellectually stimulating club. Jining eh By being part of ApnaCollege pigs club, 70 nip join any of yo : genre-speciic student groups (Indian and English classic groups, pecalaty detective fiction, popular literature and graphic literature) where you oy with members of your group to discuss books of your interest evey You can also write reviews on our blog, helping others to decide read and why. Most interestingly, you regularly get to hear authors of repute, experiences. Just the other week, we had Manjula Padmanabhan, the writer, artist, playwright and India’s first woman cartoonist con motivations, concerns and authorial design were elaborately inspirational for many of our budding writers. Imagine how such literary engagements can add value ‘much it would help you grow in your knowledge and experier that you want to do, you must register yourself in the clul Visit the college website to find the registration link. R will be given at first come first serve basis. Don’t d Sunaina, ApnaCollege Book Club President EMAIL || a9 ycriviT® ; siness outlet whi port «ae a Which sells traditional ar oi way. Write a sales email thinking of how your new BArcaNC juice a i | juice. Focus on the way you use Your langua Outlet is tebranding ge je be aon J of the AIDA technique. and struct | w on the ee * ‘ure Your a : gt email from space was sent in 1991 e first emai i yy the STS-43 Atlant; e applesearly [Link] sofware on Macintosh Portable The se - . age reads: selo Farth! Greetings from the STS-43 Crew. Thi is the : from space. Having a GREAT time, Wish you were here, ne PelStink RCS! Hasta la vista, baby... we'll be back? = pid you know that the term “spam” originated from a Monty Python A ich? In the sketch a group of Vikings repeatedly chant the spam? EE to the term being used to describe unsolicited email ens a The first documented use of an emoticon in an email can be traced back to 193 Scott Fahlman, a computer scientist, suggested the early days was just 1-2 megabytes attachments several gigabytes in or‘located at?” Ray Tomlinson é the domain name, and it hi In different languages, t instance, in Spanish, it’ its “chiocciola# Wintel What are some of the prefatory elements of an email? tures of informal register. 4, Identify characteristic fea! e important aspects while writing an enquiry ate on the AIDA approach and its application i in a sal les email 5, State some of th 6. Elabore 7. List five most important email etiquettes. NOTES Hemp, Paul. “Death by Infe y Informat ve > htpsd//bitly/42jqw¥Q. ation Ove , Pet i. “GI trosyan, Ani. “Global spam volume.” Statista, 8 Mi , 8 March 2023, h Sengupta, Abhik. “Eloi sige . “Elon Musk fired back? ed her ov ck” India Today, 1 December 2022 pee Ce 7 ://[Link]/40apE7v. ctHoo" “Facebook is like a garden. You have to cultivate it, nourish it and prune it to make it flourish? : Anonymous a clearly upset today. She has many disapproving comments on her Facebook te re latest photo she has posted of herself in her new haircut, Many of hi oe friends—who run into hundreds—have given negative comments sie 4 how unattractive her new haircut is. One Facebook ; verde! Could you not have afforded a better hair stylist?” ig suits better than the new hair cut!” Ruhi is affected byt comment says, “How wif and is feeling low. Is Ruhi right in the way she is facebook is an American company that is considered ria platforms. It was founded by Mark Zukerberg i social networking site for students of Harvard Univers Harvard, soon the site was opened up for other connect with one another. It attracted the ve fim and the platform had more than a The big innovation in the platform cam thefeature of ‘News Feed? which provided on their friends’ Posts and updates. ‘friends and their lives, Again in People to share content in terms of ph if ich depended on advertising rather than el wh ed to enhance user on was jntroduce ae engagement ot St » changes to its features ang ; whe, corporate and inter: fice Sonal peg Vt to in! continue’ gced0ok © Je t i Fa ao) multi are photos and vi Fagor Facebook such as create a per: deos, join or create ites A ors cal todays us? family, ® i addition to connecting ; with friends oe cpeattbeln es In a ee one ecting indivi 1 and post upd inesses and Ce 5 i their Product Ke js also used by bus tomers and puild online communities, a. é : vith cus sommunicate W Inc. in 2021, offers a ran; ; con renamed aS Meta BE OF Services a k Incr ‘i Faceboo! Messenger (a messaging app), Facebook Marketa, : indi ae and selling goods) and Oculus VR (a yj ag ac : ; real marketp! ) also owns other social media platforms, such as Instagr Pl, Facebook (Meta. el 4 Facebook has grown to become one of the largest social media , th over 2.9 billion monthly active users as of December and Google the “digital duopoly”, ie. te! situation where the two digital service providers (FB and Google) accounting for nearly fifty percent of all digital spending globally, Facebook, like all media, has both merits and d world wit Journal calls Facebook However, MERITS + Facebook has emerged as one of the biggest platfor build relationships and find new opportunities to cont Facebook serves as a platform for massive informa by Pew Research Centre, nearly 66% of Facebo making it a mass platform for news consui 0 learn about latest news and information, E i iio being one of the most used oe cae range of tools for business promo nt : ee a big following, busine T branding and icone “a FACEBOOK || 45 ide variety of entertainment options where 5 a wi fiers @ . also © and memes, which can be a great way to rela, . 2S 00k © eos, game re ysl You can view x and unwind, has faced several scandals related to data breaches and misuse as > in the mishandling of Cia eee privacy. a simi yok, on a compulsive habit, tending towards an addictive disorder, ook can oes (Chakraborthy 2017), around 50 percent of Facebook users yepuing, 10% a ean visit the site/app as soon as they wake up. This kind of ae age grOUP Facebook can have negative ace for its an (particularly, an ee terms of loss of their productive time and attention, the youn ibjected to cyberbullying, pilin harassment and abuse, resulting in TE een mental Renan well-being, pa anegative im] = * Fecebook has been criticised for ea SEIS may be exposed to false in INECT 46, || INTERCON! = a Delhi riots scene, lots at Shiv Vina inne ee ‘New Deh, 0 THINK AND DISCUSS Read the following excerpt of an article and discuss the q ytica (CA), election team and the winnii of US voters, in one of the build a Powerful software Pp ng Brexit campaign harve: tech giant’s biggest ever da rogram to predict and influe er has revealed to the Observer how Cambri eh oer rid, . Fae ge fund billionaire Ba Mercer, and Tea Analytica, com aN the non—used personal informati at the tim, ey oS syeve Bam ven, Ke Without aun ey imps a gis” ld a system that could profile individu, E 0 buil ‘ : al US Voters. ¢ uthorisation nalised political advertisements, Christopher in N order to a le, Who. ! oO ih sehr the data, told the Observer. “we yon i exploited f, Otked with cae profiles. And built models to exploit what we ie c me v8 . inner demons. That was the basis the entire company Re ae aa uilt on” ont the ents see” by the Observer, and confirmed bya ries im Facebook a te 2015 the company had found out that information had oon show pa bf % dented scale. However, at the time Facebook failed to alert pases a gore How did Cambridge Analytica h infuence their voting choice? 3 What were the shortcomings in dota breach? What consequences £ Discus the ethical impli | See ; hat Privacy protection Tslances of data breach!

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