~ Texts That Use Evaluating Images Words and istin jals or texts consisting of Us mate such as print ang word, We are surrounded by on traditional sient and posto ot atte and images. We wspapers, textbOoKS, Soe lastagramand YouTube. The, °° advertisements, en ‘as Facebook, Twitter, Lagnutee take therm or them on new media, “rally lives, but We el rt of our daily top and ask ourse| ihe ane tra oa owe really look at them? Do we ever si Pp Ives What We see them, i to be? w an image came SE ee d a world shaped by various texts, how do you form Pinions 7 Mouse, | Century y vari As you move a it jon presents itself with a click of a wat blcen aei te anny is easy. Indeed, the 21st Semon ede a formidable task of educating digital natives like you, who navi ot de Web every day. To help you meet the demands of the ever-changing 7 ever evolving communication platforms that are available to you, you need tools to evaluate how these texts that contain words and images communicate their messages to you explicitly as well as subliminally. Every piece of text carries a message, and every message carries a Meaning that may be true or false. As a regular consumer of text and receiver of information, you need to be more aware and critical about what you accept as a matter of truth or fact. Consider the following set of examples. What message do they communicate? In evaluating texts with words and images, here are some Questions you can ask: 1. Whats the message? 2. Whatis the Purpose of the message? 3. How is the message conveyed by the text and/or image? 4. Whois the target audience of the Message? 5. What is the effect of the me: i ssa, nnn receiver? 'g@ being conveyed in this manner to the£03 MULTIMODAL TEXT 1 an infographic Here is an infographic from the articl le “How te «essa. An infogra : 10 Fight fa eatin of een according to the Oxtord Diotionaros ie wen or data, e.g., as a chart or eo, ita dal m.” What are these represe about? infographics Infographic A Prat is-social-media Retrieved Soure Ser antiwenerappler som/newsbreaie-dophvas205-soiahmoverens ONS 83™“™ | icate a clear meg, images to communica’ e Sage, An infographic uses words and images together 0 communicate an a2 Noy are the words and images in a text u Yographics A and B Use a funnel yy° © ific audience? For example, both infog! ny possible in Owe point wey ia he Img of a funnel Sn ee ie ‘a brea conten” Inne ry 7 ja er | illustrates a process that t his? As the text j wth a recta buhcomie How does infographic A rae tha Hinnol nancates, this image i bout the phases of radicalization. The sha Drought on by 4S tinderstnd the rocess that begins with “agitation ig! rious {; 7 understand the pi ra ; i d_goal of demonstratin, ific and intendec : which eventually lead to the in tis shown in Infographic B. How does Conve, Ader htkdalinpllibinh donhanipbaitse atforms? First, there is connection tn h various social media platfo it throu ern rd desrehabiee social networking sites, which eventually leads to hye contact.” ; as The infographic shows and explains a thorny issue such as radicalization, e i gate a larger audience. This communication tool, among ee & eae , ilustrating multifaceted topics. Aside from the funnel shape, the eos images ang words in the infographic are coherent in oe uloule 7 hae oe lis algg more appealing and effective as a communication tool compé 0 a densely Written, report. Ultimately, multimodal texts influence your attitudes, decisions, ang behavioy Knowing how these texts use specific words and images can help you evaluate the soundness and relevance of the message being communicated. (CQ) Discussion 1. What is the purpose of the writer for includin to Fight ISIS on Social Media”? 2. How do the infographics help readers understand the message better? 3. How do the words and images used in the infographics work together to communicate a message? 4. Whyis it important for readers or viewers to be critical? 19 infographics in her essay “How @® REFLECTION Have you ever experienced believing in a message shared on social media that ~ eventually discovered to be false and misleading? What is it about? Why do you ink people spread false information on social Media? How do you guard yourself and your loved ones against these elements? ; 84MULTIMODAL TEXT 2 vertisements val infographics which are used to present rr ment it facts and figui igures, advertisements te layers of messages to a target audi ae lience through the use of words and ni ill be in this Iesson, YOu wil able to examin: igement. What e two lay ee his message? Wha does it want to ns OF Possible meanings in Sommunicate tis: Te ge? What images are fides Henin towed W press tne PUTPOS® of the ad? Are the messages literal or nat words are used Yo " ” not? An 20 ne possible messages are convey gubiminally. . i er message is based on what the text in both literally and the meaning 7 2 ‘what is conveyed explicitly. Another ie The reader elicits message, which con ine an underiying meaning, A text does nc alec ta explicitly. It may e bak ates that a subliminal message may be ane express this i ware i ii ier receiver who is a\ of certain meanings that are associated wit catia bya id words. with specific images Example 1 nipuichutinglonpostconv20t1artarives-ad-enis.1 25050 nti ; Ona literal level, the ad presents an option for a male consumer to “re-civilize [himself]’ and “look like you give @ damn? The image in the ad shows a young man about to throw a severed head. It has a beard and a full head of hair known as the Afro. itis a contrasting image to the man who is poised to throw away this head. The 857s does not have a beary 2 to his head, ar ardigan, a white collareq th, ; t includes @ i head he is poised to throw ava, shoes. he subliminal level, the ad Seems a gne’s old self away and making ong wing ide the image. But why dogs j the hair products re say anything about race ea ead tie oreeoelat in of a young man? Dot who wears an Afro look? is cre? wat neta mest etdoss it seem to suggest about the culture? What is the om os context? What oes it seen © uagest = cou yung mat SO dor he guise of “civlizing” them unge es i atica were done under the at ceo ina a colonization, Slo Sere powers. As such, oe tant fae ict more dominant Arg jay be viewed as a political Wy incorect st sn ee sop soe not boing civilized enough for conta see onto of his specie advertisements that it critici young man has hair shaven close is dressed in a complete attire that a pair of denims, and a pair of pond does not have a body. One may ara communicate more than just Example 2 htp:/atemag, com/salma-hayek-camparicalendarimages The second example is an advertisement for an alcoholic drink. What does the 8d communicate? Who ig the tay n rget audience? In a literal sense, the ad Promotes a ind name ina huge font and in all caps. Underneath Passion” The word “passion” is in red and stands out. It seems ning with the image of th © shows her Standii brand of liquor. tt shows the brat itis the tag line “reg Coherent in its mea xp0sed, The imag their faces as s|> a rerpreted 28 sexist it object pe i ith alcoh fies a w jcated W" cohol. Furtherr oman, in mmunigate about men? A eee additional oon oe e i ; si ce to bei yo come in the arms of a woman just a message 7 message does this 7 being ei ate does this ad seem be rend jered wert is helj ‘tunately, racism and sexism pless when mac are two powerful ed by alcohol, nfo! notions that are e MULTIMODAL TEXT 3 editorial Cartoon Aside from using infographics an i 1d advertisems rough words and images are also common in eddie Coe 1s. Consider the followi lowing: a relevant example of a veral different rial cartoon is lability of se Like an infographic, the edit to “the use oF aval Multi imodal text, Multimodality refers Q7» :/[Link]), In the eka srs hen a eat above, multimodality is = al materiats are tools for . . single text. These multim he sample editorial cartoon as ? You can reay te What is the purpose of id side. It also shows two sels a images: the ‘ os words “social arenes ot shows a ome eae eS frst pean Ont is led “Tt . s ing. are are and bak eee But neither are they facing each as “NOWy’ and it shows a simi radon, each one has a gadget. What does th * Nor talking and listening. In kes the illustrations different from ©8ch other ae text communicate? What tees the words and images, the editorial cartoon gh : its target audience? pe has shaped our group dynamics, aoe odin: common a eee to provoke and prompt readers to think about curren le te) t a ar affect human connections. the examples you saw in this section, multimodal Materials are mo eens advertisements, both commercial and Political Campa common ir " ign ids, and public service announcements. Because of advancements in 'echnology ads, aS Memes that shape your attitude and behavior. You must alw: materials you see to avoid being misled into believin we live in. ‘ays interrogate the Multimodal 9 false notions about the World timodal Materials that Compelling, They May be: a Infographics in articles; >. commercial advert ©. editorial Cartoons, 2. Evaluate both the i i Word/s ang j a following Westions: moval isements; orEXPLORING TOOLS FOR LOCAL AND GLOBAL COMMUNICATION d. Who is the target audience of the message? e, What is the effect of the message being conveyed in this manner to the receiver? 3, Present your output in class.