P&L
PROFIT & LOSS
Year 1
Pre 1 2 3 4 5 6 7 8 9 10 11 12 Total Year 1
REVENUE
Model Revenue $ - $ - $ - $ - $ 4,338 $ 4,338 $ 4,338 $ 16,266 $ 16,266 $ 16,266 $ 54,708 $ 54,708 $ 54,708 $ 225,937
Health & Wellness Products $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Total Revenue $ - $ - $ - $ - $ 4,338 $ 4,338 $ 4,338 $ 16,266 $ 16,266 $ 16,266 $ 54,708 $ 54,708 $ 54,708 $ 225,937
COST OF GOODS SOLD
Models $ - $ - $ - $ - $ 923 $ 923 $ 923 $ 3,463 $ 3,463 $ 3,463 $ 11,542 $ 11,542 $ 11,542 $ 47,783
Health Wellness Products $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Total Cost of Goods Sold $ - $ - $ - $ - $ 923 $ 923 $ 923 $ 3,463 $ 3,463 $ 3,463 $ 11,542 $ 11,542 $ 11,542 $ 47,783
Gross Profit $ - $ - $ - $ - $ 3,414 $ 3,414 $ 3,414 $ 12,804 $ 12,804 $ 12,804 $ 43,167 $ 43,167 $ 43,167 $ 178,154
Gross Margin #DIV/0! #DIV/0! #DIV/0! #DIV/0! 79% 79% 79% 79% 79% 79% 79% 79% 79%
OPERATING EXPENSES
Sales & Marketing
General Marketing $ - $ 100,583 $ 18,083 $ 18,083 $ 16,083 $ 16,083 $ 16,083 $ 22,217 $ 17,217 $ 17,217 $ 17,863 $ 17,863 $ 17,863 $ 295,240
Industry Shows $ - $ 7,000 $ 19,000 $ 9,000 $ 1,000 $ 9,000 $ 1,000 $ 1,000 $ 13,000 $ 22,000 $ 10,000 $ 1,000 $ 1,000 $ 94,000
Advertising $ - $ 14,200 $ 5,500 $ 8,500 $ 5,500 $ 5,500 $ 8,500 $ 5,500 $ 5,500 $ 6,500 $ 5,500 $ 10,400 $ 8,500 $ 89,600
Total Sales & Marketing $ - $ 121,783 $ 42,583 $ 35,583 $ 22,583 $ 30,583 $ 25,583 $ 28,717 $ 35,717 $ 45,717 $ 33,363 $ 29,263 $ 27,363 $ 478,840
General & Administrative:
Salaries $ - $ - $ - $ - $ 4,333 $ 4,333 $ 4,333 $ 4,333 $ 4,333 $ 4,333 $ 4,333 $ 4,333 $ 4,333 $ 39,000
All Other G&A $ - $ 4,000 $ 4,000 $ 4,000 $ 2,700 $ 2,700 $ 2,700 $ 2,700 $ 2,700 $ 2,700 $ 2,700 $ 2,700 $ 2,700 $ 36,300
Total General & Administrative $ - $ 4,000 $ 4,000 $ 4,000 $ 7,033 $ 7,033 $ 7,033 $ 7,033 $ 7,033 $ 7,033 $ 7,033 $ 7,033 $ 7,033 $ 75,300
Total Operating Expenses $ - $ 125,783 $ 46,583 $ 39,583 $ 29,617 $ 37,617 $ 32,617 $ 35,750 $ 42,750 $ 52,750 $ 40,397 $ 36,297 $ 34,397 $ 554,140
Net Income $ - $ (125,783) $ (46,583) $ (39,583) $ (26,202) $ (34,202) $ (29,202) $ (22,946) $ (29,946) $ (39,946) $ 2,770 $ 6,870 $ 8,770 $ (375,986)
P&L
PROFIT & LOSS
Year 2
13 14 15 16 17 18 19 20 21 22 23 24 Total Year 2
REVENUE
Model Revenue $ 53,250 $ 53,250 $ 53,250 $ 82,833 $ 82,833 $ 82,833 $ 106,500 $ 106,500 $ 106,500 $ 142,000 $ 142,000 $ 142,000 $ 1,153,750
Health & Wellness Products $ 117 $ 117 $ 117 $ 170 $ 170 $ 170 $ 221 $ 221 $ 221 $ 276 $ 276 $ 276 $ 2,352
Total Revenue $ 53,367 $ 53,367 $ 53,367 $ 83,004 $ 83,004 $ 83,004 $ 106,721 $ 106,721 $ 106,721 $ 142,276 $ 142,276 $ 142,276 $ 1,156,102
COST OF GOODS SOLD
Models $ 20,775 $ 20,775 $ 20,775 $ 32,317 $ 32,317 $ 32,317 $ 41,550 $ 41,550 $ 41,550 $ 55,400 $ 55,400 $ 55,400 $ 450,125
Health Wellness Products $ 33 $ 33 $ 33 $ 50 $ 50 $ 50 $ 67 $ 67 $ 67 $ 83 $ 83 $ 83 $ 700
Total Cost of Goods Sold $ 20,808 $ 20,808 $ 20,808 $ 32,367 $ 32,367 $ 32,367 $ 41,617 $ 41,617 $ 41,617 $ 55,483 $ 55,483 $ 55,483 $ 450,825
Gross Profit $ 32,558 $ 32,558 $ 32,558 $ 50,637 $ 50,637 $ 50,637 $ 65,104 $ 65,104 $ 65,104 $ 86,793 $ 86,793 $ 86,793 $ 705,277
Gross Margin 61% 61% 61% 61% 61% 61% 61% 61% 61% 61% 61% 61%
OPERATING EXPENSES
Sales & Marketing
General Marketing $ 22,525 $ 17,525 $ 17,525 $ 17,702 $ 17,702 $ 17,702 $ 22,897 $ 17,897 $ 17,897 $ 18,612 $ 18,612 $ 18,612 $ 225,209
Industry Shows $ 8,000 $ 20,000 $ 10,000 $ 2,000 $ 10,000 $ 2,000 $ 2,000 $ 14,000 $ 23,000 $ 11,000 $ 2,000 $ 2,000 $ 106,000
Advertising $ 14,200 $ 5,500 $ 8,500 $ 5,500 $ 5,500 $ 8,500 $ 5,500 $ 5,500 $ 6,500 $ 5,500 $ 10,400 $ 8,500 $ 89,600
Total Sales & Marketing $ 44,725 $ 43,025 $ 36,025 $ 25,202 $ 33,202 $ 28,202 $ 30,397 $ 37,397 $ 47,397 $ 35,112 $ 31,012 $ 29,112 $ 420,809
General & Administrative:
Salaries $ 15,167 $ 15,167 $ 15,167 $ 15,167 $ 15,167 $ 15,167 $ 21,667 $ 21,667 $ 21,667 $ 21,667 $ 21,667 $ 21,667 $ 221,000
All Other G&A $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 10,050 $ 120,600
Total General & Administrative $ 25,217 $ 25,217 $ 25,217 $ 25,217 $ 25,217 $ 25,217 $ 31,717 $ 31,717 $ 31,717 $ 31,717 $ 31,717 $ 31,717 $ 341,600
Total Operating Expenses $ 69,941 $ 68,241 $ 61,241 $ 50,419 $ 58,419 $ 53,419 $ 62,114 $ 69,114 $ 79,114 $ 66,829 $ 62,729 $ 60,829 $ 762,409
Net Income $ (37,383) $ (35,683) $ (28,683) $ 218 $ (7,782) $ (2,782) $ 2,990 $ (4,010) $ (14,010) $ 19,964 $ 24,064 $ 25,964 $ (57,132)
P&L
PROFIT & LOSS
Year 3
25 26 27 28 29 30 31 32 33 34 35 36 Total Year 3
REVENUE
Model Revenue $ 189,333 $ 189,333 $ 189,333 $ 224,833 $ 224,833 $ 224,833 $ 260,333 $ 260,333 $ 260,333 $ 295,833 $ 295,833 $ 295,833 $ 2,911,000
Health & Wellness Products $ 536 $ 536 $ 536 $ 643 $ 643 $ 643 $ 780 $ 780 $ 780 $ 1,009 $ 1,009 $ 1,009 $ 8,906
Total Revenue $ 189,870 $ 189,870 $ 189,870 $ 225,477 $ 225,477 $ 225,477 $ 261,114 $ 261,114 $ 261,114 $ 296,842 $ 296,842 $ 296,842 $ 2,919,906
COST OF GOODS SOLD
Models $ 73,867 $ 73,867 $ 73,867 $ 87,717 $ 87,717 $ 87,717 $ 101,567 $ 101,567 $ 101,567 $ 115,417 $ 115,417 $ 115,417 $ 1,135,700
Health Wellness Products $ 167 $ 167 $ 167 $ 200 $ 200 $ 200 $ 250 $ 250 $ 250 $ 333 $ 333 $ 333 $ 2,850
Total Cost of Goods Sold $ 74,033 $ 74,033 $ 74,033 $ 87,917 $ 87,917 $ 87,917 $ 101,817 $ 101,817 $ 101,817 $ 115,750 $ 115,750 $ 115,750 $ 1,138,550
Gross Profit $ 115,836 $ 115,836 $ 115,836 $ 137,560 $ 137,560 $ 137,560 $ 159,297 $ 159,297 $ 159,297 $ 181,092 $ 181,092 $ 181,092 $ 1,781,356
Gross Margin 61% 61% 61% 61% 61% 61% 61% 61% 61% 61% 61% 61%
OPERATING EXPENSES
Sales & Marketing
General Marketing $ 25,948 $ 20,948 $ 20,948 $ 21,208 $ 21,208 $ 21,208 $ 26,494 $ 21,494 $ 21,494 $ 21,808 $ 21,808 $ 21,808 $ 266,376
Industry Shows $ 8,000 $ 20,000 $ 10,000 $ 2,000 $ 10,000 $ 2,000 $ 2,000 $ 14,000 $ 23,000 $ 11,000 $ 2,000 $ 2,000 $ 106,000
Advertising $ 14,700 $ 6,000 $ 9,000 $ 6,000 $ 6,000 $ 9,000 $ 6,000 $ 6,000 $ 7,000 $ 6,000 $ 10,900 $ 9,000 $ 95,600
Total Sales & Marketing $ 48,648 $ 46,948 $ 39,948 $ 29,208 $ 37,208 $ 32,208 $ 34,494 $ 41,494 $ 51,494 $ 38,808 $ 34,708 $ 32,808 $ 467,976
General & Administrative:
Salaries $ 37,267 $ 37,267 $ 37,267 $ 37,267 $ 37,267 $ 37,267 $ 37,917 $ 37,917 $ 37,917 $ 37,917 $ 37,917 $ 37,917 $ 451,100
All Other G&A $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 12,233 $ 146,800
Total General & Administrative $ 49,500 $ 49,500 $ 49,500 $ 49,500 $ 49,500 $ 49,500 $ 50,150 $ 50,150 $ 50,150 $ 50,150 $ 50,150 $ 50,150 $ 597,900
Total Operating Expenses $ 98,148 $ 96,448 $ 89,448 $ 78,708 $ 86,708 $ 81,708 $ 84,644 $ 91,644 $ 101,644 $ 88,958 $ 84,858 $ 82,958 $ 1,065,876
Net Income $ 17,688 $ 19,388 $ 26,388 $ 58,852 $ 50,852 $ 55,852 $ 74,653 $ 67,653 $ 57,653 $ 92,134 $ 96,234 $ 98,134 $ 715,480