NORMAS DE MARKETING.- Sesión 02.

Promoción y
publicidad.

Situación
Escuche a Mark y Fiona discutir las posibilidades de un cambio de marca
y el impacto en las ventas de la empresa. Mark es un ejecutivo junior
designado como gerente de proyectos para el cambio de marca y Fiona
es una consultora externa de marketing que asesora a la empresa en este
proceso.

Guión

Mark: Como ya sabe, hemos discutido su archivo sobre el cambio de

marca en el comité ejecutivo y tenemos algunas preocupaciones al
respecto.

Fiona: Me alegrará escucharlos y darte mis mejores comentarios.

Mark: Primero que nada, si realmente cambiamos nuestra marca, ¿no crearía confusión entre nuestros
clientes? Tenga en cuenta que llevan más de 40 años trabajando con nosotros y debemos recordar que
nuestro nombre significa calidad y buen servicio.

Fiona: Ese es un punto excelente, pero por eso debería lanzar una campaña de comunicación pública.
De esta forma podrá informar a todos sus clientes sobre los cambios futuros.

Mark: Sí, lo vemos, pero ¿cómo podríamos mantener nuestra reputación como una empresa excelente
si cambiamos a una nueva?

Fiona: Escucha Mark. El principal objetivo de esta campaña no es crear una nueva firma sino vincular la
nueva marca a la experiencia de la anterior. Vas a presentar algo nuevo pero aún conectado con el
excelente desempeño que tenías antes. De esta manera, los clientes pueden tener lo mejor de ambos
mundos: innovación y tradición.

Mark: Está bien, pero ¿se verá este cambio como algo realmente útil y no como algo superficial?
Nuestra marca ha sido uno de nuestros mayores activos y no debemos regalarla.

Fiona: Entiendo lo que dices y para ello debes informar al mercado que esta nueva marca supone
una mejora general de la empresa. No se trata solo de un nuevo nombre y logotipo, se necesitará
mucho más. Por eso te aconsejamos que destaques tu nueva web de ventas, tu servicio logístico
mejorado, tu call center y la nueva línea de productos a medida . Debes hacer que la gente preste
atención a todas esas cosas. De esta forma deben ver todas las ventajas de la nueva marca.

Mark : Esto suena excelente, pero ¿podría preparar un nuevo informe sobre este tema? Debería estar
listo para el jueves porque tenemos una reunión de comité y me gustaría explicarles todas sus ideas.

Fiona: No hay problema, lo tendrás el lunes.

Ahora es tu turno

Mira la lista. ¿Qué cosas cree Fiona que debería hacer la empresa?

Deben buscar un consultor externo de marketing.

Cierto.
Falso
 Falso.

Deberían lanzar una campaña pública.

Cierto.
Falso.

Deben informar al cliente sobre los cambios futuros.

Cierto.
Falso.

Deberían crear una nueva empresa.

Cierto.
Falso.

Deberían conectar innovación y tradición.

Cierto.
Falso.

Deben informar al mercado sobre la mejora general de la empresa.

Cierto.
Falso.

Deberían crear un Departamento de Investigación y Desarrollo.

Cierto.
Falso.

Deben destacar su nuevo sitio web para las ventas.

Cierto.
Falso.

Deben destacar su mejor servicio logístico.

Cierto.
Falso.

Deben destacar su centro de llamadas.

Cierto.
Falso.

Deberían destacar su nueva línea de productos hechos a medida.

Cierto.
Falso.

Deben preparar un informe antes del lunes.

Cierto.
Falso.
Materiales formativos de FP Online propiedad del Ministerio de
Educación, Cultura y Deporte.
Aviso Legal
1.- What to say. Travel arrangements.

Situation
Welcome to Barcelona.

Getting here.

By plane.

Domestic and international flights land at El Prat de Llobregat

Airport, 12 km southwest of Barcelona. The Aerobus links the
airport to Pl. Catalunya, the center of Barcelona (40 min.; every 15
min.). RENFE trains provide cheaper airport transportation (20-25
min.; every 30 min.). The most useful stops are Estació Barcelona -
Sants and Plaça Catalunya, which link up with the metro. Tickets are sold at the red machines. The city
bus offers inexpensive night service. A taxi ride between Barcelona and the airport costs around 30€.
Taxi ranks are found directly outside the terminals, with services 24 hours. The journey to Barcelona
takes 25 minutes.

Three main national airlines operate at El Prat Airport: Iberia has extensive coverage and student
discounts. Air Europa and Spanair offer cheaper fares. All major international airlines serve Barcelona,
including British Airways and Delta and many low-cost airlines.

An alternative is flying to Gerona Airport, which is to the North and served extensively by Ryanair, and
catching a shuttle to Barcelona in under an hour.

By train.

A North-South coastal route is traversed by Spain's domestic rail services which are renowned for their
reliability, efficiency and good value. The views on this route are often very attractive and it’s possible to
travel directly, at least once a day, to Barcelona from as far away as Seville. Regular services also run
directly from many major Spanish cities, with several trains running daily to Madrid. Then there are the
services to France, including services to Paris, Marseille and Nice, but they usually involve a change of
trains at the border. Trains run under the city centre and stop at Barcelona's principal train station Estació
Sants, just west of Las Ramblas. Some local services also stop at Plaça de Catalunya, due north, while
Estació França, east of Las Ramblas is less frequented. In Spain you have the option of the local Talgo,
the faster Intercity and the long-distance high-speed AVE. For general information about trains call
RENFE or visit its web page.

By car.

Arriving from France and the North, you have a choice of driving on the express highway (E-15) or the
more scenic coastal road along the Costa Brava. There is also a route over the Pyrenees, through
Andorra which enters Spain at Puigcerdà and follows the N-152 to Barcelona. From Madrid, the N-2 is an
easy highway to follow, through Zaragoza and onto the A-2 to El Vendrell and A-7 motorway to
Barcelona. The E-15 also arrives in Barcelona from the south making it easy to get to from the Costa
Blanca and Valencia. Vehicles drive on the right in Spain.

By bus.

The main intercity bus station is located northeast of Las Ramblas: Estació d'Autobuses del Nord. The
station has food, money exchange and luggage storage. Other buses, particularly international buses,
arrive at the Estació d'Autobuses de Sants, next to the train station.

Now it's your turn

Which one of the options is NOT true?

El Prat Airport...
 is 12 km southwest of Barcelona.
is served by both domestic and international flights.
is the only airport for visitors going to Barcelona.
cannot be reached by bus at night.

If you take a train in Spain...

you will have to book your seat on the internet or by phone.
you will find the service is reliable.
you will have to change trains at the border.
you have the option of the local Talgo, the faster Intercity and the long-distance high-speed
AVE.

If you go to Barcelona by car...

you have to pass Zaragoza if you come from Madrid.
make sure you drive on the left.
you can come from France over the Pyrenees.
you have a choice of highway and coastal road when you arrive from France.

The Estació d'Autobuses del Nord...

is the main intercity bus station in Barcelona.
is located northwest of Las Ramblas.
has baggage storage facilities.
has food stalls.

A step ahead
You can now watch a video on how to get a taxi or a shuttle from the airport.

Text summary
1.1.- Booking a flight.

Quotation

"Lovers of air travel find it exhilarating to hang poised between the illusion of immortality
and the fact of death."

Alexander Chase.

In this section we are going to study some phrases which are quite useful
when booking a flight.

How to book and confirm a flight:

Ticket agent's language:

Good morning/ evening/ afternoon. ... Airlines. May I help you?

Welcome to ... Airlines. Can I help you?
Do you want to fly economy, business or first class?
How would you like to fly? Economy/ tourist ? Business? First
class?
What is your destination?
Which airline would you like to use?
We have (number) flights to (destination) weekly; One is a direct flight, another has one (two)
stopover(s). You have to transfer at (city).
Which flight would you like?
When are you thinking of flying to...? When will you be returning?
How many passengers will be travelling? Are you travelling alone? How many seats would you like?
Will this be a single or return ticket? Will this be a round trip or one way?
That’s the final price, tax included.
The price is ...... and ($60) tax on top of that.
Can I help you with anything else, hotel booking or car rental?
Could you wait while I check price and availability?
There are ... seats available.
Shall I book it for you?
The flight departs at .... and arrives at ...
You will have to confirm this reservation at least ... hour(s) before departure time.
How would you like to pay?
Please, check in at least ... before the departure time.
Certainly, there is no extra charge.
May I have your name and flight number, please?
Alright. Your seat is confirmed, Sir/Madam.
Now, you have been booked, Mr/Mrs...

Now we are going to study the most common customer's phrases when booking a flight.
Customer's language:

I need a ticket to (city), (country)? / Do you have any flights to ... next ...?
I'd like to reconfirm my flight, please
Could you tell me about the flight availability and prices?
Does that include airport tax? Are taxes included?
Is there a discount rate for ... (students) / (retired people)?
Do you mind if I book that provisionally?
Could you check availability?
Can I book that, then? / OK. I'll go with that./ Let's go with the cheaper flight then.
Which are the departure and arrival times for each of those flights? What are the times of the direct
flight?
Could you check my frequent flyer program mileage?
I'll call back later to confirm.
Not yet. I need to check some other places and then I 'll get back to you.
Can I pick up my ticket when I check-in?
How long does the flight take?
Could I have vegetarian meals?
 Translation
Click to read the Spanish translation.
1.1.1.- Now you put it into practice (I).

A step ahead
Here you can find some tips for booking flights on the phone.

Booking cheap flights.

Here you can listen to a dialogue where someones makes a reservation of a flight.

Reservations (airline).

This is a short dialogue where someone confirms their flight. As in the previous one, you can see the
tapescript on screen while listening.

Confirmation of flight reservation.

Think about it
Play the role of the ticketing agent: in the following telephone dialogue. (There are several
possibilities).

Agent: Greeting. Airlines name (Celtic). Offer help.

Customer: Hello. I need a ticket to Dublin from Seville airport,
please.
Agent: Ask when he wants to travel.
Customer: Next Monday, the 13th
Agent: Say you have two flights one direct, another with stopover
in London. Say days.
Customer: I would prefer the direct flight.
Agent: Ask if it is a single or return ticket.
Customer: Return, coming back the following Friday.
Agent: Ask if he would fly economy, business or first class.
Customer: Economy, please. How long does the flight take?
Agent: 3 hours. Ask how many seats he would like.
Customer: Just one. And, is that possible to have a vegetarian meal?
Agent: Say it is possible and that there is no extra charge. Say it costs 159 euros.
Customer: Alright. May I make a reservation?
Agent: Agrees. Ask for the customer's name.

Think about it
In your opinion, what are the most important points when choosing an airline for a flight?

Here are some ideas:

Price, destination, length of flight, on-time record, meals, comfort and seating, customer service...
1.2.- Talking about the weather.

Quotation

"Money is the opposite of the weather. Nobody talks about it, but everybody does
something about it."

Rebecca Johnson, in 'Vogue'.

It's true! British people often start a conversation with strangers and friends by
talking about the weather. As weather is a neutral topic of conversation, it's
usually safe to use it to strike up a conversation – at the bus stop, in a shop, or
with a neighbour over the garden fence.

Some examples of conversation starters.

Lovely day, isn't it!
Bit nippy today.
What strange weather we're having!
It doesn't look like it's going to stop raining today.

When travelling, knowing about the weather is very important. If you are going to drive in bad weather you should
find out beforehand about the state of the roads. Flights or trains might be delayed or cancelled because of weather
conditions.

We can make predictions about the weather using a range of forms:

I think it'll clear up later.
It's going to rain by the looks of it.
We're in for frost tonight.
They're expecting snow in the north.
I hear that showers are coming our way.
We also attribute human features to the weather, almost as if the weather can decide what to do:
The sun's trying to come out.
It's been trying to rain all morning.
It's finally decided to rain.
Expressions used in a weather forecast include:
a high of twenty negrees
a low of -25
20 percent chance of snow
mainly sunny
sunny with cloudy periods
record high/low
above/below average temperaturas
a few flurries (light snow)
5-day forecast
temperatures are going to drop/dip/plunge (go down quickly)
temperatures are going to rise/soar/climb (go up quickly)
a warm/cold front is moving in (air from another region is arriving)
a hard frost
blizzard / galeforce conditions
hailstones
prolonged rain
strong wind
a drought
mild weather
sunny spells
light drizzle
 Translation
Click to read the Spanish translation.

Think about it
These are some common mistakes made when Talking about the weather:

It is rain.
There is snowing.

Can you correct them?

1.3.- Now you put it into practice (II).

Now it's your turn

Listen to the weather report and answer the questions. Then you can check the tapescript.

Script

Which season would this weather report most likely take place in?
Summer.
Spring.
Winter.
Autumn.

Where is the weather report taking place?

On Mount St George.
In a ski chalet.
At the weather office.
In the newsroom.

Which of the following is mentioned as part of tomorrow's forecast?

A blizzard.
Light Snow.
Heavy rain.
Mild temperatures.

It will feel so cold tomorrow because of the...

humidity.
wind.
freezing rain.
coming winter.

The weather reporter suggests that skiers should ...

dress warmly.
beware of frost.
stay indoors.
go skiing.

Now it's your turn

Complete the sentences with a word from the chart.

Weather vocabulary: rainbow → clear skies → boiling hot → flurries → clear skies → fog →
hail → puddles → cloudy → rain → drought → thunderstorm → sunshine → snowing → icy
→ below freezing → avalanche → windy → showers → mild.

1. According to legend you can find a pot of gold at the end of a .

2. My hair is all wet and messy from the .
3. Children love to splash in when they are wearing rubber boots.
4. Tomorrow's forecast is partly cloudy with by nightfall.
5. The days were , but the nights were cool and comfortable for sleeping.
6. Forest fires are a serious danger during a .
7. There are a few but the snow isn't sticking to the roads.
8. It may look in the morning, but the sun always comes out by afternoon.
9. The airplane couldn't take-off because of the .
10. We couldn't see the bridge because there was too much .
11. It is already up in the mountains, so the ski season should be great this year.
12. We hope to have on the day of the beach picnic.
13. Let's close all of the windows. It looks like a is coming.
14. It's too to play golf today.
15. They've been calling for all week, but so far it's been dry.
16. It's quite out so I didn't bother with a sweater.
17. The roads are so please avoid driving down any hills.
18. There was so much that some of the trailer homes were destroyed.
19. It's supposed to go before the weekend.
20. The skiers were warned about a possible .

Submit
2.- How to say it. Modal verbs for advice.

Quotation

"Everything should be made as simple as possible, but not one bit simpler."

Albert Einstein.

When we want to give advice or express an opinion we also use modal verbs.

We use should when we think something is a good thing to do, that is to say,
to give advice.

That film is excellent, you should go to the cinema.

With shouldn't we mean that something is not the right thing to do, it is not
advisable.

You are very tired. You shouldn't drive now.

Ought to/ not to is the only modal verb which takes "to". It is used to give advice, too. There is no difference
between should and ought to.

You ought to be punctual for your lessons every day.

You should be punctual for your lessons every day.

Translation
Click to read the Spanish translation.

Think about it
Write 10 pieces of advice to help people who are afraid of flying and then post it on the forum of the unit.
The first ones have been done for you.

You should take a deep breath. It is a good way to relax yourself.

Remember that flying is one of the safest forms of transportation available.
2.1.- Modal verbs for obligation or necessity.

Quotation

"You must be the change you want to see in the world."

Mahatma Gandhi.

Must is only for present or future situations and it is used for strong
recommendation from the speaker (eg written rules).
All students must wear uniforms in this school.
Doctor: "You must stay in bed for 4 days".

It is also used when the speaker thinks something is necessary,

because it is his own feelings.

I must write to Kate. She is my best friend and I haven't heard of

her for one month.

Have to as a substitute to must: It has all forms:

Present: have/has to
Past: had to.
Present perfect : have had to,
Future: will have to
Infinitive: to have to
1.- She might not have to go to work tomorrow.
2.- As he didn't the test yesterday, he will have to do it this evening.

It changes the third person into "has to".

She has to play basket today.

It uses auxiliaries for questions and negatives:

Do I have to do homework now, Mum?

Why did you have to go to hospital?
You don't have to wear a uniform in this school.

What is the main difference between MUST and HAVE TO?

Have to is used when the speaker does not express his feelings, he is just giving facts. The obligation comes from
the circumstances or external rules. It is used in general obligations.

We had to drive on the left in Britain last August.

My boss has had to leave in an emergency.

Must is used when the obligation comes from the speaker, that is, personal obligations and also more specific ones
(i.e. on one occasion)

You must study this lesson for tomorrow.

Compare:

I must study this lesson for tomorrow. (It's my decision).

I have to study this lesson for tomorrow. (My teacher told me).

You can also use must or have to for strong recommendations.

You must/have to see that film. It's fantastic.

 Translation
Click to read the Spanish translation.
2.2.- Modal verbs for prohibition.
Do you know the difference between prohibition and no obligation?

Mustn't is used to express prohibition, when something is forbidden.

In England people mustn't drive on the right.

You mustn't speak loudly in the library.

Can't/Couldn't is used to say that something is prohibited.

You can't smoke in the staff room.

Last year you couldn't wear a skirt at school.

Needn't is used to say that something is not necessary. We don't have to do it

because it is optional. There is no necessity or absence of obligation.

You needn't do so much exercise. You are quite thin.

I needn't study at Easter.

So, what is the difference between mustn't and needn't?

Study these two sentences:

Doctor to an ill child: "You mustn't get up today" (It is prohibited for him to get up because he is ill).
Mother to son: "You needn't get up early this Friday because it is a holiday". (It is optional for the child to get
up early or not. He can do what he wants).

Don't have to / Don't need to are also used to say that something is not necessary, it is optional.

I don't have to wear a jacket at work. (it is optional, not obligatory).

We don't have to get up early on Christmas Day.
You don't need to come to work tomorrow. Stay at home.
She won't need to study next term.

Note the verb Need to is a regular verb: To need, needed, needed. It uses auxiliaries for negative and questions. It
has all tenses.

Needn't and don't need to are almost the same in the present. However, when we are talking about general
necessity, we normally use don't need to:

You don't need to pay for medical care in National Health Service hospitals.

Translation
Click to read the Spanish translation.

A step ahead
In the Transport and Security Administration site you cab find a list of permitted and prohibited items in
air travel.

Prohibited Items for travellers.

Think about it
Airport security is a major concern for people who fly on airlines. However, people are often unaware as
to the rules about what you can and cannot carry on board domestic and international flights because
these rules are constantly changing. Use the Internet to identify the specific items that are banned from
flights at the airport nearest you. Summarize your findings and give a reason why each item is banned
from flights on the forum of the unit.
2.3.- Modal verbs for offers.

Quotation

“The horizon leans forward, offering you space to place new steps of change.”

Maya Angelou.

Modal verbs can also express offers. You already know some of the forms, but it is
always good to revise!

Will
It is used when we are willing to do something or to offer to do something.

I will help you with that box.

Don't worry. I will close the door.

Shall I?
We use this interrogative form when we offer to do something for someone.

Shall I push the trolley for you?

Shall I take the children to school today?

Can
It is used in the affirmative form to make offers to do something.

I can drive you home.

I can help you, if you want.

Would you like/ prefer?

Would you like to come with us?
Would you like to stay here?

Translation
Click to read the Spanish translation.
2.4.- Now you put it into practice (III).

Think about it
Translate the following sentences from Spanish into English. You will have to use one of these
expressions:

must/mustn't → have to/don't/doesn't have to → needn't → should/shouldn't.

1. Lo siento, pero debo irme a casa ahora.

2. Tengo que levantarme temprano mañana.
3. Deberías fumar menos.
4. No tienes por qué venir si no quieres.
5. No tienes que hacerlo.
6. No debes hacerlo.
7. Nuestro hijo tiene que viajar con nosotros-
8. Si vas a Córdoba debes ver la Mezquita, es una obligación.
9. Ella no debería trabajar tanto.
10. Él debe estudiar más.

Think about it
Translate the words in bold into Spanish.

1. All powerful countries should help poorer countries.

2. You shouldn't smoke that much, fifteen cigarettes a day is far too much.
3. If she goes to Paris she must see the Eiffel Tower.
4. We mustn't throw waste oil down drains or gutters.
5. There is something which I have to do: I am really worried about making the right decision.
6. You don't need to buy a new laptop, you already have a good one.
7. You needn't ask your parents for permission to go out tonight, you are 36.
8. You had better reconsider your decision, you still have enough time, you'd better not miss the
oportunity.

Now it's your turn

Complete the sentences with the modal verbs must, might or should.

1. Nancy said you didn't need to buy her anything for her
birthday, but I really think you at least get
her some flowers or a nice bottle of wine.
2. Debbie said she was really busy this week, but I think she
show up at the party if she doesn't have to
work overtime on Friday.
3. Nina said she would come over right after work, so she
be here by 6:00.
4. Oh my God, he's unconscious. Don't move him - he
have internal injuries. Somebody call an
ambulance.
5. You be joking! That can't be true.
 6. Dan: Where's the remote control? I want to change the channel.
Fiona: I don't know. It be under the couch. Or, perhaps I absent-mindedly took it into
the kitchen. I'll check in there.
7. For most people, learning a language is a challenging undertaking. Experts agree that to make
the most of your language learning experience, you practice the language regularly
and push yourself to maintain old vocabulary while acquiring new words and expressions.
8. New research suggests that exercise can reduce the chance of heart disease as well as cancer.
That's why I told my father that he start walking once a day.
9. We should invite Sally and her husband to come to the picnic on Saturday. We haven't seen them
in weeks, and they really enjoy a nice day at the beach.
10. At first, my boss didn't want to hire Sam. But, because I had previously worked with Sam, I told
my boss that he take another look at his resume and reconsider him for the
position.
11. I would love to go on the cruise to Tahiti. But such a luxurious trip cost a fortune. I
doubt I could afford something like that.

Submit
2.5.- Vowels.

Quotation

"Playing "bop" is like playing Scrabble with all the vowels missing."

Duke Ellington.

There are 12 English vowel sounds! And just 5 in Spanish, so there MUST be
a difference.

As you can see, English has got long and short vowels. Whenever you see this
symbol:, it means the vowel is long and you have to make sure you produce a
long sound.

Vowels

Sound Key word Most usual spelling

ɪ Fish i

i: Tree ee, ea, e

æ Cat a

a: Car ar, al, a

ɒ Dog o

ɔ: Horse or, al, aw

ʊ Bull u, oo

u: Two oo, ew, u

ɜ: Girl ir, ur, er

e Ten e

ʌ Up u

ə Computer many different spellings but always unstressed

Translation
Click to read the Spanish translation.

You should know

Here you have a downloadable phonetic chart, which you can use as a reference.
 Phonetic chart.

And then the very useful BBC Learning English pronunciation page.

English pronunciation.

A step ahead
And here you have some extra pronunciation exercises.

Elementary pronunciation exercises.

Preintermediate pronunciation exercises.

Intermediate pronunciation exercises.

3.- Words you need. Air Travel.
Types of flights.

A short-haul flight. A flight that takes a short time (up to about three
hours), compared to a long-haul flight.
A long-haul flight. A flight that takes a long time (over seven hours),
compared to a short-haul flight.
A domestic flight. A flight between two airports in the same country.
An international flight. A flight between two airports in the
different countries.
A red-eye (flight). A flight that leaves late at night and arrives early the next morning.

Types of seats on a plane.

A window seat. A seat next to the window.

An aisle seat. A seat next to the aisle (the walkway between rows of seats).
An economy seat. A seat in the economy class part of the plane (in the back part of the plane, where the
seats are smaller and closer together than in other parts of the plane).
A first-class seat. A seat in the first-class part of the plane (in the front part of the plane, where the seats are
bigger and spaced further than in other parts of the plane).

Air travel jobs.

The cabin crew. The people who look after passengers during a flight.
A pilot. A person who flies a plane.
A baggage handler. A person who is responsible for your luggage, after you check-in, and takes it to the
plane.
An immigration officer. A person who checks your visa and passport when you go into a country.
A customs officer. A person who checks you are not trying to bring illegal food, drugs, guns or other items into
a country.

Things you find on a plane.

A cockpit. The place where the pilots sit to control the plane.
A galley. The area on a plane where the cabin crew prepare meals and store duty-free goods, etc.
A trolley. A small cupboard with wheels. Cabin crews use trolleys to take food and drink to passengers during
a flight.
A seatbelt. A safety feature on planes to secure passengers in their seats.
An overhead locker. A storage area above passengers' heads in a plane.
A tray-table. A small table that is stored in the back of the seat in front of you on a plane.
An oxygen mask. A piece of safety equipment which passengers put over their nose and mouth to help them
breath if there is an emergency on a plane.
Hand luggage. Small bags or suitcases which passengers carry with them onto the plane.
Checked baggage/luggage. Large suitcases or bags which passengers don't carry with them onto the plane
but which are put in the hold (the storage area of a plane).
3.1.- More air travel words.
There are many words related to travel. Here you have some more.

Air travel

Word related to air travel Translation

Actual time of arrival (ATA). Tiempo real de llegada.

Actual time of departure

Tiempo real de salida.
(ATD).

Air traffic control. Control del tráfico aéreo.

Aircraft. Aeronave.

Airline counter. Mostrador de la línea aérea.

Aisle seat. Asiento de pasillo.

Baggage limitation. Límite de equipaje.

Baggage reclaim. Recogida de equipajes.

Boarding area. Zona de embarque.

Boarding pass/card. Tarjeta de embarque.

Economy / Business class. Clase turista / Business.

Cabin. Cabina.

Carry-on luggage. Equipaje de mano.

Cockpit. Cabina de mando.

Connecting flight. Vuelo de conexión.

Connection. Conexión.

Control tower Torre de control.

Conveyor belt. Cinta transportadora.

Customs / Customs official. Aduana / Funcionario de aduana.

Departure lounge. Área de salidas.

Departures board. Tablón de anuncios de salidas.

Designated area. Área designada.

Direct flight /Non-stop flight. Vuelo directo.

Domestic flight. Vuelo nacional / Vuelo doméstico.

Duty-free shop. Tienda libre de impuestos.

Emergency exit. Salida de emergencia.

Emergency landing. Aterrizaje de emergencia.

 Word related to air travel Translation

Excess baggage charge. Recargo por exceso de equipaje.

Final call. Última llamada.

Final destination. Destino final.

Gate. Puerta de embarque.

Immigration official. Funcionario de inmigración.

In-flight manual. Manual de vuelo.

International flight. Vuelo internacional.

Jet lag. (Descompensación por la diferencia

Jet lag.
horaria).

Landing. Aterrizaje.

Lavatory / Toilets /
Aseos.
Restroom.

Layover. Parada.

Life jacket/life vest. Chaleco salvavidas.

Loudspeakers. Altavoces.

Luggage compartment. Compartimento para equipaje.

Meal tray. Bandeja de comidas.

One-way trip. De ida.

Overbooking. Overbooking (sobreventa de billetes).

Overhead compartment. Compartimiento para equipaje de mano.

Oxygen mask. Oxygen mask.

Passengers lounge. Área de pasajeros.

Passport control. Control de pasaportes.

Round trip. Ida y vuelta.

Runway. Pista.

Seat belt. Cinturón de seguridad.

Security checkpoint. Control de seguridad.

Security officer. Funcionario de seguridad.

Shuttle bus. Autobús de enlace.

Standstill. Paralización.

Stopover. Stopover (escala).

Take-off. Despegue.
Word related to air travel Translation

Terminal. Terminal.

Terminal. Mostrador de billetes.

Time of arrival / Time of

Hora de llegada / Hora de salida.
departure.

Timetable / Schedule. Horario.

Tray table. Mesita plegable tras el asiento.

Trolley. Carrito.

Window seat. Asiento de ventanilla.

Windsock. Manga de viento.

X-ray machine. Máquina de rayos X.

Verbs about air travel

Verb Translation

Approach (the runway). Acercarse (a la pista).

Board/embark. Embarcar.

Check in. Facturar.

Cruise. Volar a velocidad constante.

Declare. Declarar.

Disembark. Desembarcar.

Fasten/unfasten (a seatbelt). Abrocharse/desabrocharse (el cinturón).

Land. Aterrizar.

Put out (cigarettes). Apagar (cigarrillos).

Take off. Despegar.

Taxi. Rodar por la pista de despegue/de aterrizaje.

3.2.- Now you put it into practice (IV).
These exercises will help you remember the words, so do not worry if you do not get all the answers right!

Now it's your turn

Write the words for these definitions.

1. A noticeboard in an airport that tells passengers information

about their flight.
2. The place in the airport where your passport and boarding
card are checked before you go to the departure lounge.
.
3. The part of an airport, like a road, which planes use when
arriving or departing from an airport. .
4. An announcement that's made over the airport's
loudspeaker system to let passengers know that the flight is
almost ready to go. .
5. Part of the airport where you go to collect your luggage after you arrive at your destination airport.
6. Usually there is a 'carousel' - a continuous moving strip of material that goes round in a circle with
passengers' bags on it. .
7. A piece of paper or card that is given to a passenger at check-in. A passenger must have one to
be allowed to go onto the plane. .
8. The part of an airport where planes arrive or depart from. .
9. The place in the airport where you go to get onto your flight. .
10. A shop in an airport where you don't have to pay taxes on the goods you buy.
.
11. The part of an airport where you wait until you get on the plane.
.
12. A stop or an end. .
13. A place that is signed for aparticular purpose (for example, smoking).
.
14. The building in an airport which tells planes when it is safe for them to take off and land.
.

Submit

Now it's your turn

Complete the sentences below with the best answer.

The __________ will be serving food and beverages after the plane reaches its cruising
altitude.
Pilots.
Security officers.
Flight attendants.

After the plane lands, you can pick up your luggage at the __________.
Baggage claim area.
Boarding area.
 Overhead compartment.

If the cabin loses pressure during flight, you should put on your .__________ so you can
breathe comfortably.
Life jacket.
Oxigen mask.
Seat belt.

In most cases, passengers have to show a __________ before they can get on a plane.
Boarding pass.
Travel brochure.
Guidebook.
3.2.1.- Now you put it into practice (V).

Now it's your turn

Write a suitable verb to match the definitions.

Voacbulary exercise

Definition Verb

To fly at a steady speed. .

To give information about goods or money you are bringing into a country. .

To fly at slow speak towards the runway. .

To untie your seatbelt. .

To bring a plane down to the ground. .

To secure two parts of your seat-belt together. .

To move a plane slowly along the ground before or after flying. .

To get off a plane.

.

To go onto a plane at the beginning of the journey. .

To start flying in the air. .

To show your travel documents to the airline staff in the airport so that you
.
can begin your journey.

Submit

A step ahead
Here you have a page with vocabulary about flights to revise what you have learnt.

Airline vocabulary.
Appendix.- Licenses of resources.

Licenses of Resources used in session 02. "Promotion and a

Resource (1) Resource information (1) Resource (2)

By:
By: Ministerio de Educación.
Lice
License: Uso educativo no comercial.
púb
From: Elaboración propia.
From

By:
By: MorBCN.
Lice
License: CC by-nc-sa.
From
From: [Link]
http

By: rcolonna. By:

License: CC by-nc-sa. Lice
From: From
[Link] http

By: CEJA. By:

License: Uso educativo no comercial. Lice
From: CEJA. From

By: niallkennedy. By:

License: CC by-nc. Lice
From: From
[Link] http

By: Mykl Roventine. By:

License: CC by. Lice
From: From
[Link] http

By: Swiss James. By:

License: CC by. Lice
From: From
[Link] http

By: daniel incandela.

Por
License: CC by-nc.
Lice
De:
De:
[Link]

Por: E8Club. Por

Licencia: CC by-nc-sa. Lice
De: [Link] De: